Case Study: YoFresh

Case Study: YoFresh
Case Study Powered By Belly
550+
1,100+
Belly Members
Belly Visits
Belly Business Since July 2015
Located in Hatfield, PA
CASE STUDY
YOFRESH
When YoFresh Yogurt Cafe’s owner, Karen, finished up her professional career, she
knew she wanted to continue to work but this time on something that was entirely her
own. After noticing there were no frozen yogurt shops for miles, she made the decision
to open YoFresh Yogurt Cafe in a Pennsylvania neighborhood now delighted to have a
FroYo option nearby.
But when two additional FroYo shops popped up in the neighborhood, Karen
needed to set herself apart. She needed a solution that allowed her to digitally
engage with her customers, and easily provide them with great rewards. That
solution was Belly.
“Belly allows us to engage in a conversation and demonstrate to our
customers we want to reward their faithfulness to our business.”
bellycard.com/business
Case Study: YoFresh
Karen ditched her former loyalty program of punch cards, which didn’t allow
her to contact customers about upcoming offers & deals, other than through her
social media page. With Belly, Karen has grown her email database by 75% and
can now communicate with her customers via Belly’s Campaigns tool. Through
her Web Command Center, Karen can access customer demographics enabling
her to market at prime times and with the best offers. “We love seeing the new
and returning customer segments. We can see how much we are growing and if
we are keeping our customers loyal with our offering,” says Karen.
Since July 2015, YoFresh has already accumulated over 550 members into its
Belly Program, resulting in over 1,100 visits!
Cumulative Check-ins
Cumulative Users
1400
1200
1200
1000
1000
800
800
600
600
400
400
200
200
0
6/28/15
7/28/15
8/28/15
9/28/15
0
6/28/15
7/28/15
8/28/15
9/28/15
In an effort to retain new customers and keep them coming back more
frequently, Karen activated a First-Visit Auto-Engage Campaign through Belly
which incentivizes customers to return to her store within 14 days for their first
visit. Through the power of this automated marketing tool, customers who
received the YoFresh Auto-Engage email visited an average of 45% more in a 30
day period, and came back twice as fast driving 178 visits to her store overall.
When we asked Karen if she would recommend Auto-Engage to other Belly
Businesses, she said, “Absolutely, if you want to grow your customer base. I would
say 178 visits and 35 offers redeemed is a successful program.”
bellycard.com/business
Auto-Engage Success
Marketing Automation Tool
Average Days Between First and 2nd Visit
(Lower is Better)
25.8
43% Reduction in
days between
visits
14.7
With Auto - Engage
Without Auto - Engage
Average Days to 2nd visit
Average Days Between Check-ins
(Lower is Better)
15.0
45% Reduction
in Days Between
Check-ins
8.2
With Auto - Engage
Without Auto - Engage
Average Time Between Visits
Total Check-ins per Month
(Higher is Better)
317.8
61% Increase
in Check-ins
197.5
With Auto - Engage
Without Auto - Engage
Check-ins per Month
“Setting up Auto-Engage was easy peasy. It took
about 10 minutes.”
Karen - Owner of YoFresh Yogurt Cafe
bellycard.com/business