Flower Show Sales Brochure 2013 4 pages for PDF.indd

A tradition loved by New Englanders for more than 100 years is also
the region’s top sales opportunity for garden-related products & services
Call Today to Exhibit at the Largest Flower
and Garden Show in the Northeast!
March 12 March 16, 2014
SEAPORT WORLD TRADE CENTER
BOSTON
The theme of the 2014 Boston Flower & Garden Show is Romance
in the Garden. Whether it’s in the fairytale elegance of a royal rose
garden or the sleek and sexy site of a modern meet up, romance will
blossom in this year’s landscapes and floral designs.
Over 65,000 New Englanders will flock to Boston’s Seaport World Trade Center to
escape the gray days of winter and rejoice in the colors of the coming spring! They will
tour 20 gardens that tantalize the senses and plant ideas for the new season. They will
look for products and services to implement these ideas. And you can be there to
fulfill their needs! It’s the ideal sales and marketing opportunity for:
Horticulture:
Plants, seeds, bulbs, cut flowers,
herbs, trees
Garden Products & Services:
Containers, tools, gloves, fencing,
sheds, greenhouses, furniture, statuary,
irrigation, landscapers, hardscape
products, green & sustainable products
Botanical Décor & Artwork:
Floral or horticultural relatedaccessories, outdoor art, paintings
& photographs, glass, pottery, dried
flowers, wreaths
Garden & Floral Accessories:
Garden shoes, floral accessories, hats
and gardening bags
www.BostonFlowerShow.com
800-258-8912
Exhibitors say the show
yields above average
results. 23% say it’s the
best consumer show
they do all year!
Sell to a Garden-Savvy Audience!
Our attendees come to be inspired by the beautiful garden displays and they also
come to SHOP! The Garden Marketplace offers the ultimate shopping experience
with a selection of some of the nation’s best horticultural and gardening products
and services.
The show’s 65,000 attendees are:
“Beautiful show and SO many
attendees! This show is above
average, among the top 3!”
Rebecca Gabrieli,
Brady-Built Sunrooms
“Attendance was consistent.
This show is well known and
well marketed.”
78%
FEMALE
66%
AGE 35 TO 64
55%
MARRIED
75%
79%
SPENDING 3 OR MORE
HOURS AT THE SHOW
HOMEOWNERS
53%
68%
RETURNING ATTENDEES
ANNUAL HOUSEHOLD
INCOME OVER $70,000
81%
MAKE PURCHASES
AT THE SHOW
Michael Toft, Simply Safer
Premium Lawn Care
“Performance in this Flower Show
exceeds my return on time/money/
energy investment against any other
distribution channel-and I have fun!“
It’s the most cost-effective way to
spend your advertising/marketing
dollars – meet face-to-face with a
year’s worth of interested customers in only 5 days!
92%
of last year’s exhibitors said
the show provided their target
market.
Catherine DeBease,
Apropos Conversation Shoes
“Sales exceeded our expectations!”
Deb Anderson, By The Yard
“Great crowd of people for
our higher end market. High
attendance.”
Melissa Rioux,
Lakonia Greek Products, LLC
“Show Management was very
attentive and the customers were
very excited and ready to spend
money!”
Christine Mallouk, Christina’s World
84%
82%
of last year’s exhibitors plan to
exhibit again in 2014.
of exhibitors were very satisfied
with the level of sales or leads
generated at the show.
We Produce and Grow Your Audience!
Starting nine months before the show, public relations and social networking heightens awareness for the start of our advertising campaign. Send us info on your new
products and services – the more info we have to write and post about the better!
WEB
Our on-line campaign includes a
Facebook page, tweets, e-newsletters
and blog entries, along with a strong
presence on all our media outlets’ web
and social networking sites.
PRINT
Ads will run in the city’s major
newspaper as well as in suburban
papers covering the market area.
We blanket the region prior to the
show, and will receive pre-show
editorial coverage, building a strong
awareness of the upcoming event.
RADIO
The air waves will be saturated with
spots, on-air giveaways and promotions
of special events.
TELEVISION
Commercial spots will broadcast on
local television stations. The affiliates
will be running news coverage of the
show throughout the event.
OUTDOOR
Billboards along the major traffic
arteries act as a daily reminder that
the show is in town.
Location, Location, Location
Sponsored by
Official Automotive Sponsor
Official Print Sponsor
THE LANDSCAPE INSTITUTE AT
BOSTON ARCHITECTURAL COLLEGE
Official Lecture Hall Sponsor
Official Wine Sponsor
The Seaport World Trade Center is
centrally located in one of Boston’s
most exciting neighborhoods with direct
access to the Mass. Pike, Route I-93,
Logan Airport, and the Silver Line MBTA,
just one stop from South Station commuter lines and AmTrak routes.
The hall is connected to the Seaport
Hotel, and is surrounded by an ever-growing number of popular restaurants such
as Legal Seafood’s World Headquarters
Restaurant and new eateries from celebrity chefs Ming Tsai and Mario Batali.
Paragon Group, Inc. is an event
marketer offering a wealth of corporate
and managerial experience with an
entrepreneurial edge. We take pride in
customizing events to fit marketplace
needs. Delivering top notch shows is
our primary business. We provide an
environment of excellence and integrity,
with a commitment to quality. To learn
more about us and the other events
we produce, visit our website at
www.paragonexpo.com.
PLAN NOW TO EXHIBIT!
800-258-8912, ext. 102
Megan Berridge, Sales Manager
[email protected]
Paragon Group, Inc.
197 First Avenue, Suite 150
Needham, MA 02494
T: 781-237-5533
F: 781-237-0407
www.BostonFlowerShow.com