Gala - Padres Contra El Cancer

“Escape to Carnaval: A Weekend of Rhythm & HOPE”
To Benefit Children with Cancer
September 28th & 29th, 2012
Las Vegas, Nevada
2012 ‘El Sueno De Esperanza’ Gala
This September during Childhood Cancer Awareness Month, more than 450 Celebrities, Entertainers
and Business leaders from across the Nation will come together and join PADRES as we embark on the
journey to bring HOPE to Latino Children with cancer, and work to improve their chances for survival
against this devastating disease.
Eva Longoria
George Lopez
Gala Host &
PADRES National Spokesperson
Master of Ceremonies
Host Committee
Yancey Arias
Armando Azarloza
Matt Barnes
Adrian Bellani
Justin BUA
Billy Bush
Neil Carrey
Oskar Cartaya
Enrique Castillo
Angelica Castro
Matt Cedeño
Ricardo A. Chavira
Terry Crews
Marcia Cross
Rita Cruz-Gallegos
Beto Cuevas
Cristián De La Fuente
Oscar De La Hoya
Mayola Delgado
Luis Faura
Alejandro Fernández
Derek Fisher
Daisy Fuentes
Andy Garcia
Enrique Garcia
Alejandra Guzmán
Felicity Huffman
Mario Kreutzberger
Eva LaRue
Mario Lopez
Josie Loren
Los Lonely Boys
Constance Marie
Carlos Mencia
Estela Mora
Amaury Nolasco
Lupe Ontiveros
Ken Paves
Cristina Perez Gonzalez
Francisco Pinto
Tony Plana
Keven Ramirez
Adam Rodriguez
Nydia Rojas
Marianne Romano
Paulina Rubio
Lenny Sage
Roselyn Sanchez
Ervin Santana
Brenda Strong
Wilmer Valderrama
Sofia Vergara
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Pre-Event Branding Opportunities
Prominent logo inclusion for a 30 Day Period Prior to the Gala
• Tropicana Casino Traffic = 90,000 Guests /month
• Corner of Las Vegas Blvd. and Tropicana Ave. = 3.3 Million Impressions /month
Elevator Video Screens
In-Room TV Advertisements
Two (2) Las Vegas Blvd. Marquees
Marketing & Sales Collateral
Casino Floor Slot Toppers
Casino Floor Video End Caps
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On site Gala Weekend Branding
13+ Hours of Consumer Activation Space
in Gala Reception, Hotel Lobby or Pool
Branded T-shirts; 300+ Tropicana Staff
Friday Night VIP Reception
Speaking Opportunity
Elevator Skins
Hotel Main Entrance Facade
Ancillary Event Signage
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Gala Ballroom & Red Carpet Branding
On-Stage Check Presentation
Hotel & Casino
Venue Signage
Gala Reception Bars
Gala Ball Room Donor Video Reels
Logo Inclusion on
Red Carpet Step & Repeat
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Gala Ballroom & Red Carpet Branding cont.
VIP Lounge and Auction Product Placement
Company Photo with Eva Longoria
Commemorative Program Book Ad
On-stage Speaking
Opportunity
Table Tickets & Table Numbers
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Official Benefit After Party
More than 1500 attendees will enjoy the rhythm and vibe of South Beach Nightlife with Music and Dancing. Gala guests
will continue to revel in first class hospitality that only Las Vegas can offer, as they receive complimentary entry and VIP
refreshments.
Sponsors may receive the following logo inclusion on promotional materials:
• Club Video screen logo inclusion
• Hotel & Casino Venue Signage
• Club Websites
Club Video Screens
Venue Directional Signage
Casino Floor End Cap Posters
Promotional Materials
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2011 Media Highlights
Covered by more than 40 media outlets and Photographers including
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Extra, People Magazine, The Associated Press, Univision, Telefutura , Azteca TV,
Fox TV (Los Angeles & Las Vegas), Getty Images, Las Vegas Sun Columnist Robin Leach
For the first time ever the Gala was Streamed Live via PADRES Facebook Page (Over 20K hours of viewership)
Totaling 723,399,484 impressions which translates to a general market advertising value of $6,518,417*
Que Pasa Magazine Ad
*Prepared by Preferred Public Relations Firm
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Online Branding Opportunities
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Logo inclusion on PADRES & Tropicana Websites (8000 Combined Daily Website Visits)
•
Featured Sponsor Designations on PADRES Home Page www.IAmHOPE.org
•
E-blast logo inclusion (Distributed to a PADRES & Tropicana database of over 164,000 contacts)
•
Social Media Updates - Additional ‘Posts’ and ‘Tweets’ sent via PADRES Celebrity Ambassadors
George Lopez Website
IAmHOPE.org
&
TropLV.com
Event Pages
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Sponsor & Contribution Levels
Support PADRES at the level of your choice and receive unique benefits that can be tailored to meet
your specific Marketing, PR and Philanthropic objectives. Sponsor opportunities exist for any sized
budget.
Title Donor
Contact PADRES for Further Details
Premier Donor
$200,000
Official Donor
$150,000
Executive Donor
$100,000
Signature Donor
$50,000
Gold Donor
$25,000
Silver Donor
$10,000
Bronze Donor
$5,000
Individual Tickets
$1,000
Commemorative Tribute Journal Advertisements ~
This is your chance to send a personal message to an honoree or special guest!
(Artwork Deadline August 31, 2012)
Full Page, Color Ad
$2,500
Half Page, Color Ad
$1,000
***Special Hotel Room Rate for Confirmed Donors Prior to September 7, 2012***
(While Room Block Availability Lasts)
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Title Sponsorship Benefits
Category Exclusivity
Naming Rights and Composite Logo Inclusion (2012 ‘El Sueño de Esperanza’ Gala Presented by Sponsor Name)
Non-exclusive pass-through rights to corporate partner as approved by PADRES
Fifty (50) Invitations Include - Friday night VIP Welcome Reception; Preferred Gala Dinner Seating and Official After Party
Gala Celebrity VIP Lounge Access for Ten (10)
Five (5) Tropicana Deluxe Rooms for Friday & Saturday Nights
Check Presentation Photo & Company Representative Speaking Opportunity on stage with EVA LONGORIA
**Special Appearance by EVA LONGORIA at an additional (mutually agreed upon) company event**
On-site Visibility & Recognition
Pre-event
Logo inclusion on the following Hotel/Casino Collateral for a period of 30 days prior to the event
Marquee Video Boards Las Vegas Blvd.
End Cap Posters (2)
Video End Cap & Static Image (1)
Slot Toppers (3)
Elevator Video (12 screens)
In-room Televisions (All)
Pit Loop Screens (2)
Outdoor LCD Screen (1)
Day of Gala
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Red Carpet Press Wall logo inclusion
One (1) gobo light positioned in general cocktail reception area
Logo on Ballroom video screens; Silent auction bid sheets & Table numbers
Inside front cover Two–Page, Color Ad in Commemorative Event Program Book
General cocktail reception product placement (mutually agreed upon integration)
Event title with logo inclusion on Las Vegas Blvd. Marquee
Title Sponsor Logo on 300+ hotel staff t-shirts
One (1) gobo light positioned on hotel façade
13+ Hours of Consumer activation on-site in lobby; pool or Gala (weekend)
Four (4) Composite logo elevator skins (weekend)
Online & Promotional Integration
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Logo on PADRES & Tropicana Event Web Page
Logo on PADRES Invitation & Sales Materials
Name and/or Logo Inclusion on all PADRES
distributed Press Materials & eblasts
(200K+ contacts)
Featured partner for the month of September
(Childhood cancer Awareness Month) on PADRES
homepage
PADRES to co-ordinate blood and/or bone marrow drive at Las Vegas retail location (prior to event weekend) to drive in-store
traffic with media/PR promotion – *Sweepstakes/promotional opportunity eligible to those who donate
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Premier Sponsorship Benefits ~ $200K
(Up to $193,523 tax deductible)
Category Exclusivity
Non-exclusive pass-through rights to corporate partner as approved by PADRES
Forty (40) Invitations Include - Friday night VIP Welcome Reception; Preferred Gala Dinner Seating and Official After Party
Gala Celebrity VIP Lounge Access for Ten (10)
Four (4) Tropicana Deluxe Rooms for Friday & Saturday Nights
Opportunity to Provide Company-Branded “Gift Bag” Item for Event Guests
**Special Photo Opportunity and Meet & Greet with Featured Celebrity Guest**
On-site Visibility & Recognition
Pre-event
Logo inclusion on the following Hotel/Casino Collateral for a period of 30 days prior to the event
Marquee Video Boards Las Vegas Blvd.
End Cap Posters (2)
Video End Cap & Static Image (1)
Slot Toppers (3)
Elevator Video (12 screens)
In-room Televisions (All)
Pit Loop Screens (2)
Outdoor LCD Screen (1)
Day of Gala
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Red Carpet Press Wall logo inclusion
One (1) gobo light positioned in general cocktail reception area
Logo on Ballroom donor reel video screens
Inside back cover Two–Page, Color Ad in Commemorative Event Program Book
General cocktail reception product placement (mutually agreed upon integration)
13+ Hours of Consumer activation on-site in lobby; pool or Gala (weekend)
Online & Promotional Integration
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Logo on PADRES & Tropicana Event Web Page
Logo on PADRES Invitation & Sales Materials
Name and/or Logo Inclusion on all PADRES
distributed Press Materials & eblasts
(200K+ contacts)
Featured partner for the month of September
(Childhood cancer Awareness Month) on PADRES
homepage
**Sponsor Booth and Name/Logo listing for a period of One (1) year as Corporate Sponsor at all PADRES Family Service Events
(Family Picnic; Feria de Esperanza Health Fair; Thanksgiving Food Distribution; Holiday Posada)
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Official Sponsorship Benefits ~ $150K
(Up to $145,073 tax deductible)
Category Exclusivity in conjunction with 2012 Gala event
Thirty (30) Invitations to Friday night VIP Welcome Reception
Premier Gala Dinner Seating for Thirty (30) guests
Gala Celebrity VIP Lounge Access for Ten (10)
Thirty (30) Tickets to Official Saturday Night After Party
Three (3) Tropicana Deluxe Rooms for Fri & Sat Nights
Opportunity to Provide Company-Branded “Gift Bag” Item for Event Guests
On-site Visibility & Recognition
Pre-event
Logo inclusion on the following Hotel/Casino Collateral for a period of 30 days prior to event
Marquee Video Boards Las Vegas Blvd.
End Cap Posters (2)
Video End Cap & Static Image (1)
Slot Toppers (3)
Elevator Video (12 screens)
In-room Televisions (All)
Pit Loop Screens (2)
Outdoor LCD Screen (1)
Day of Gala
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Red Carpet Press Wall logo inclusion
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One (1) gobo light positioned in general cocktail reception area

Logo on Ballroom Donor Reel video screens
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Name Recognition from stage at Gala
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Full Page, Color Ad in Commemorative Event Program Book
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13+ Hours of Consumer activation (weekend)
Online & Promotional Integration
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Logo inclusion on PADRES Event Web Page
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Logo inclusion on Tropicana Event Web Page
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Name and/or Logo Inclusion on all PADRES distributed
Press Materials & eblasts (200K+ contacts)
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Featured partner for a period of one (1) month on
PADRES homepage
**Sponsor Booth and Name/Logo listing for a period of One (1) year as Corporate Sponsor at all PADRES Family Service Events
(Family Picnic; Feria de Esperanza Health Fair; Thanksgiving Food Distribution; Holiday Posada)
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Executive Sponsorship Benefits ~ $100K
($95,230 tax deductible)
Category Exclusivity in conjunction with 2012 Gala event
Thirty (30) Invitations to Friday night VIP Welcome Reception
Premier Gala Dinner Seating for Thirty (30) guests
Gala Celebrity VIP Lounge Access for Ten (10)
Thirty (30) Tickets to Official Saturday Night After Party
Three (3) Tropicana Deluxe Rooms for Fri & Sat Nights
Opportunity to Provide Company-Branded “Gift Bag” Item for Event Guests
On-site Visibility & Recognition
Day of Gala
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Red Carpet Press Wall logo inclusion

One (1) gobo light positioned in general cocktail reception area

Logo on Ballroom Donor Reel video screens

Name Recognition from stage at Gala

Full Page, Color Ad in Commemorative Event Program Book

13+ Hours of Consumer activation (weekend)
Online & Promotional Integration
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Logo inclusion on PADRES Event Web Page
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Logo inclusion on Tropicana Event Web Page
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Name and/or Logo Inclusion on all PADRES distributed
Press Materials & eblasts (200K+ contacts)

Featured partner for a period of one (1) month on
PADRES homepage
**Sponsor Booth and Name/Logo listing for a period of One (1) year as Corporate Sponsor at all PADRES Family Service Events
(Family Picnic; Feria de Esperanza Health Fair; Thanksgiving Food Distribution; Holiday Posada)
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Signature Sponsorship Benefits ~ $50K
(up to $46,775 tax deductible)
Family Sponsor
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Provide a Cancer Patient & Family with Five (5) tickets to receive a Gala Experience
Tropicana Brunch for Twenty-Five (25) Guests
Award Sponsor
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Recognized as Presenting Sponsor of a 2012 Honoree Award
Opportunity for Company Representative to Make On-Stage Award Presentation
Official Vehicle Sponsor
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Weekend Placement of Display Vehicle of Choice on the Tropicana Property
Distribution of branded promotional item to valet parking guests (or mutually agreed upon
activation)
Fireworks Tribute Sponsor
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Recognized as Presenting Sponsor of the ‘Courage & HOPE’ Fireworks Finale
Opportunity for Company Representative to Make On-Stage ‘Champion of HOPE’ Award
Presentation recognizing a Cancer Survivor or Family who personifies courage against cancer.
Each ‘Signature Sponsorship’ includes the following key assets
in addition to one of the unique branding/activation opportunities outlined above
Twenty (20) Invitations to Friday Night VIP Welcome Reception
Gala Dinner Seating for Twenty (20) guests
Twenty (20) Tickets to Official Saturday Night After-Party
Opportunity to Provide Company-Branded “Gift Bag” Item for Event Guests
On-site Visibility & Recognition
• Name Recognition from stage at Gala
• Logo on Donor Reel video screens
• Name/Logo Inclusion on Press & Related Event materials
• Full-Page, Color Advertisement in Commemorative Event Program Book
• Logo and link on PADRES Gala Web Page
**Sponsor Booth and Venue signage at four (4) PADRES Family Service Events of choice
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Gold Sponsorship Benefits ~ $25K
($23,700 tax deductible)
Ten (10) Invitations to Friday night VIP Welcome Reception
Gold Seating for Ten (10) guests
Ten (10) Tickets to Official Saturday Night After Party
Opportunity to Provide Company-Branded “Gift Bag” Item for Event Guests
On-site Visibility & Recognition
Day of Gala
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Name Recognition from stage at Gala
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Logo on Donor Reel video screens
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Name/Logo Inclusion as Gold Sponsor on venue Thank You banners
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Full-Page, Color Ad in Commemorative Event Program Book
Online & Promotional Integration
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Logo and link on PADRES Event Web Page
**Sponsor Booth & Venue Signage at Two (2) PADRES Family Events of choice; Logo/Link for One (1) year on PADRES Corporate website
Silver Sponsorship Benefits ~ $10K
($9500 tax deductible)
Silver Gala Dinner Seating for Ten (10) guests
Ten (10) Tickets to Official Saturday Night After Party
Gala Visibility and Recognition
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Name/Logo Inclusion as Silver Sponsor on venue Thank You banners
Full-Page, Color Advertisement in Commemorative Event Program Book
Logo and link on PADRES Event Web Page
**Sponsor Booth & Venue Signage at Two (2) PADRES Family Events of choice; Logo/Link for One (1) year on PADRES Corporate website
Bronze Sponsorship Benefits ~ $5K
($4,500 tax deductible)
Silver Gala Dinner Seating for Five (5) Guests
Half Page, Color Advertisement in Commemorative Event Program Book
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