Advertise with Paper Mill Playhouse Today!

PAPER MILL PLAYHOUSE
media kit
2009–2010
season
Advertise with
Paper Mill Playhouse Today!
AUDIENCE PROFILE
Education
Attendance
Over 215,000 patrons attend Paper Mill Playhouse each season.
Paper Mill Playhouses’s subscriber base of over 15,000 is one of the largest in the country.
A strong education leads to
more buying power.
Gender
for Mainstage Performances:
Female:Single ticket buyers: 75%
Subscribers: 65%
}
Male: Single ticket buyers: 25%
Subscribers: 35%
}
Bachelor’s
Degree
or higher:
65%
Annual Income
Our patrons have the time to buy and
the money to spend.
$6,415,000
20%
$
$
$
$
$
$
$
$
$
$
$
15%
10%
$
$
$
$
$
$
$
$
$
$
$
$
$
$
5%
$0K
$50K
$
$
$
$
$
$
$
$
$75K
$100K
Median Age
Single Ticket Buyers:
56 years
$
$
$
$
$150K $200K
Subscribers:
64 years
$
$
$
$
$
$
$
$250K
+
in event-related spending in addition
to ticket purchases
+ $780,000
in related spending by Essex County
residents
$7.2 Million
All Respondents:
61 years
for local merchants
For more information about advertising with Paper Mill Playhouse,
please visit us at www.PaperMill.org or call 973.379.3636 ext. 2276
GEOGRAPHIC COVERAGE
reach your target market in your area!
A majority of Paper
Mill Playhouse’s
patron base live in
Essex, Morris, Union,
Middlesex, Bergen,
Somerset, and
Passaic counties.
Millburn - Short Hills Profile
With the town fully invested — we’re not going away!
In 2008 the Township of Millburn and Paper Mill Playhouse entered into a
historic partnership, and with so many people invested in its success, there is
no better time to be a part of a cutting edge performing arts center.
» Population 18,755
» Average age is 40.4
» Median household income is $164,880
» Over 300 “in-town” shops and restaurants
» The 1.2-million-square-foot Mall at Short Hills features an additional 170
stores and restaurants, within 10 minutes of the theater.
Sources: New Jersey Department of Labor 2007 estimate, Applied Geographic Solutions 2007 estimates, Star-Ledger, Town Tour Supplement, February 24, 2007
NEW JERSEY
All counties of New
Jersey, the New York
Metropolitan area
and Staten Island are
represented in Paper
Mill Playhouse’s
patron base.
Advertise with each show!
From Classic American to Young & Modern, our season appeals to those within their prime buying years, and also families. An
opportunity to catch a potential customer in the comfort of their own chair, advertising with Paper Mill Playhouse informs our
audience of the high quality standards your business is known to uphold.
sep 10 – oct 10
nov 11 – dec 6
Laura Ingalls Wilder’s inspirational stories take on a brand new
frontier in this uplifting NEW musical with Melissa Gilbert,
who played “Laura” in the beloved TV series, as “Ma.” This
heartwarming and joyous musical of the Ingalls Family’s struggles
and triumphs on the prairie, as young Laura grows from childhood
to adulthood, will leave you reveling in the pioneering sprirt and
core values on which our country was founded.
Leonard Bernstein’s and Jerome Robbins’ dance spectacular,
sails to the Paper Mill Playhouse stage with brand new
choreography by Patti Colombo (Seven Brides for Seven Brothers)
and iconic songs like “New York, New York” and “I can cook
too.” It’s the story of three sailors on a 24-hour leave. They
search for romance — and boy do they find it!
feb 17 – mar 14
Often considered Neil Simon’s best work, this Drama Desk,
Pulitzer Prize and Tony© Award winner is a funny and touching
portrayal of acceptance, survival and family dynamics that will
take you from laughter to tears and back again.
apr 7 – may 2
The Songs of Lieber and Stoller: Rock ‘n’ roll, pop, rhythm
and blues — they’re all here in glorious form. It’s the longest
running musical revue in Broadway history. Packed with
Leiber and Stoller classics like “On Broadway,” “Love Potion
#9,” “Stand By Me” and “Hound Dog,” you’ll find it hard to
stay in your seat!
jun 2 – jun 27
Fly away with us to Neverland for a swashbuckling epic that
delivers non-stop action, spell binding music and stunning
choreography. A story so magical it actually takes flight! This
smash hit musical adaptation of J.M. Barrie’s classic story is a
perennial favorite for children aged 4 to 104.
“A musical theatre powerhouse.
The state’s flagship theatre!”
—The Star-Ledger
For more information about advertising with Paper Mill Playhouse,
please visit us at www.PaperMill.org or call 973.379.3636 ext. 2276
2009–2010
Rates
5-Show
Full Season*
3-Show
Save 25%!
Save 20%!
Back Cover (4-color only)
$12,187.50
Full Page / Pref. Position
Per-Show
Nutcracker
Only
$7,800.00
$3,250.00
$1,950.00
$8,812.50
$5,640.00
$2,350.00
$1,410.00
Full Page
$7,125.00
$4,560.00
$1,900.00
$1,140.00
Half Page
$4,875.00
$3,120.00
$1,300.00
$780.00
Quarter Page
$3,656.25
$2,340.00
$975.00
$585.00
* Buy a 5-Show Full Season ad and receive an ad in the Nutcracker book Free!
Schedule
Production Dates
Reservation
Artwork Due
Little House on the Prairie
9/10 – 10/10/09
7/24/09
8/7/09
On The Town
11/11 – 12/6/09
9/25/09
10/9/09
12/18 – 12/27/09
10/30/09
11/13/09
2/17 – 3/14/10
1/4/10
1/15/10
Smokey Joe’s Café
4/7 – 5/2/10
2/19/10
3/5/10
Peter Pan
6/2 – 6/27/10
4/16/10
4/30/10
Nutcracker
Lost in Yonkers
4-Color
print rate:
add $950
per insertion
W
ith an estimated
$23,086,600
in related spending by
our audiences, our well
informed theatergoers
will be front row and
center with your brand
in hand.
For ad reservations, please call 973.379.3636 ext. 2276
Mechanicals
Full Page
Bleed
5.75” x 8.75”
Full Page
Non-bleed
4.65” x 7.72”
Advertisement must be submitted as a high-resolution
PDF with all fonts embedded.
Live Area
5” x 8”
Half Page
Horizontal
4.65” x 3.75”
Quarter Page
Horizontal
4.65” x 1.75”
Trim Size of Pages: 5.5” X 8.5”
All measurements are horizontal by vertical.
Half Page
Vertical
2.25” x 7.72”
Quarter Page
Vertical
2.25” x 3.75”
If you would prefer, our marketing
department can prepare your advertisement
for you. Please submit logos, artwork, photographs,
a typewritten manuscript, and approximate sizes
of elements and general placement within the
advertisement. We will complete the design, set type, and
supply proofs for your approval, at trade rates.
Payment due net 30 days from invoice date.
First time advertisers, without a recognized agency, are to
pay in advance.
1.5% monthly finance charge on overdue amounts.