Por Que No Case Study Final Draft

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Case Study
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Product:
¿Por QuÉ No? Taqueria
Location:
The Mitsubishi Jet Towel
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Sector:
Portland, OR
Restaurant
Sustainability rests at the core of Por Que No Taqueria’s
soul, from sourcing local, sustainable ingredients to
fueling their company van with used fryer oil. So when
Portland’s funkiest taco shop looked to their restrooms,
they knew that they needed something besides paper
towels. ”Sustainability is at the core of everything we
do here at ¿Por Qué No?,” says General Manager Hanna
Thompson, “from composting and using locally sourced
meats and vegetables to installing a solar powered hot
water heater. So of course we wanted the restrooms to
be sustainable as well, and along with our high
efficiency toilets decided to go with the best hand dryers
we could find. Employees and customers alike love
them... they are functional and fun to use!”
Paper towels would have created a mountain of nonrecyclable waste, so hand dryers were the obvious
choice. With the lowest electrical use of any hand dryer
in its class, the Mitsubishi Jet Towel perfectly
complimented ¿Por Qué No?’s mission to provide the
highest in quality by the most sustainable methods.
By using the Mitsubishi Jet Towel, everyday
¿Por Qué No? proves their commitment to not
only remove the waste of paper towels, but
eliminate the chemicals used for processing,
water required for manufacture, and fuel required
for transportation. By not sending paper towel
waste to landfills, they also don’t contribute to
greenhouse gas emissions as paper towels
decompose in landfills and release methane gas,
rated 20 times more potent a greenhouse gas than
CO2 by the EPA.*
Annual Savings
Paper Towel Waste Eliminated
9,500 pounds per year
Carbon Footprint Lowered
7.80 tons CO2 per year
Trees Saved
57 trees per year
* http://epa.gov/climatechange/ghgemissions/gases/ch4.html
** Based on 26 foot high tree with 5.5 inch diameter
http://www.mitsubishijettowel.com || phone : (206) 547-4591 || fax : (206) 902-5292