Report 2013-2014

120
Jordi Cortada Passola
Chairman
Antoni Clariana Ortoll
Secretary
Enric Batlle Durany
Member
Aleix Carrió Millà
Member
Enric Casi Brunsó
Member
Jordi Gual Solé
Member
Josep Joan Moreso Mateos
Member
Xavier Queralt Blanch
Member
2013-14
Manuel Raventós Negra
Member (until March 2014)
Carles Sumarroca Claverol
Member
Joaquim Triadú Vila-Abadal
Member
BOARD OF TRUSTEES
The 2013-2014 academic year has meant for
ELISAVA a consolidation and a continued expansion of the foundational activity in the curricular, educational and research areas, and in our
collaboration with other companies.
Like other years, ELISAVA has faced this
new academic course taking into account the
opportunities and challenges offered by the
immediate and global environment. The promotional actions carried out all around the world
have led to the establishment of relations with
new design schools in Asia, Latin America,
together with the existent ones in more than
30 European countries, North America and
Oceania. Some good examples of the intense work carried out are the expansion of the
Master’s Degree and Postgraduate programmes, the first course of the Simultaneous Study
Plan (PES), the emergence of Elisava Alumni,
the presence, for the first time in the history of
ELISAVA, of Chinese students in June, and the
collaboration agreements with enterprises and
institutions, amongst which Arçelik, elBullifoun-
Jordi Cortada
Chairman
Private Foundation ELISAVA University School
MANAGEMENT
OF THE PRIVATE
FOUNDATION
ELISAVA
UNIVERSITY
SCHOOL
Ramon Benedito Graells
Dean
E LI SAVA
ENGLISH
VERSION
Board of the Private Foundation
ELISAVA University School
dation, Talgo, Puig, Esportiva Aksa, Mactac Europe, Vinçon, Sony, Lamp, Labco and Fundació
Arrels stand out.
In this sense, and in the field of research
and collaboration with enterprises and institutions, I think that the signing of different collaboration agreements with elBullifoundation and its
inspiring promoter, Ferran Adrià, is a triumph for
ELISAVA. This relationship gives us hope and
motivates us, given that we have become the
only design school of the world that has established a long-lasting relationship with Ferran
Adrià. The collaboration space is based on the
different projects of the Bullifoundation: Bullilab,
Bullipèdia, elBulli 1846, Decoding the Design
Processes, etc., open to other fields of future
creation.
The execution during the last months of
June and July of the new exhibition projects,
with the title of “ELISAVA elBulli Challenge: elBulli DNA i elBulli 1846”, has been a first and
successful experience that has been object of a
presentation at Harvard University (USA) because of the MasterClass offered by Ferran Adrià
during October of this year.
Design, Engineering and Gastronomy have
lots of things in common and result from this
collaboration with the Bullifoundation. I think and
believe that it will produce relevant symbiotic
effects, making it possible to launch pioneering
research projects in the design and engineering world (genome and taxonomy of design,
etc.) that could position ELISAVA as a global
benchmark in high-level research of design and
engineering.
Likewise, the book “ELISAVA. Since 1961”
has been published. It explains the history of
the School since its origins until today, giving
documentary proof of the progression of our
School and the history of design and Catalonia.
Its content and images show a detailed portrait
of the main events in ELISAVA, setting them in
the context of our country’s history.
As a result of ELISAVA’s activity, it has received different awards this year, among which
it’s important to point out two national finalist
projects in the James Dyson Award, winners of
the One Day Design Challenge, winners of the
HIV Think Tank competition, winners of a silver
award in the A’Design Awards, ADI Gold award
and Laus awards, among others, that confirm
the high level and the quality of the School.
As I do every year, I wish to congratulate all
ELISAVA staff, teachers, doctors, professionals,
researchers, managers, etc. that, with their dedication, courage, and personal good intentions
have made this 2013-2014 academic year an
ambitious course with successful results.
Congratulations!
ENGLISH VERSION
BOARD
Santiago Albert Seseña
Managing Director
Daniel Cid Moragas
Scientific Director
Ricardo Guasch
Academic Director
Lluís Mozo
Business Development Director
Albert Fuster
Head of studies of the Bachelor’s Degree
in Design / Graduate Degree in Design
Javier Peña
Head of studies of the Bachelor’s Degree in
Engineering in Industrial Design / Technical
Engineering Degree in Industrial Design /
Bachelor’s Degree in Science and Technology
Building / Technical Architecture
Daniel González
Head of studies of Vocational Training
Programmes in Design
MANAGEMENT
REPORT
During the 2013-2014 academic year, in line
with ELISAVA’s Strategy Plan, some actions related to the promotion of the School have been
carried out, specially focused on international
markets, for example the revision and update
of educational programmes on offer. With the
objective of reinforcing our visibility, there has
been an increase in our presence in fairs devoted to the promotion of universities and higher
education programmes and ELISAVA has also
participated in benchmark international events,
121
ENGLISH
VERSION
Board of the Private Foundation
ELISAVA University School
120
Jordi Cortada Passola
Chairman
Antoni Clariana Ortoll
Secretary
Enric Batlle Durany
Member
Aleix Carrió Millà
Member
Enric Casi Brunsó
Member
Jordi Gual Solé
Member
Josep Joan Moreso Mateos
Member
Xavier Queralt Blanch
Member
Manuel Raventós Negra
Member (until March 2014)
Carles Sumarroca Claverol
Member
Joaquim Triadú Vila-Abadal
Member
BOARD OF TRUSTEES
The 2013-2014 academic year has meant for
ELISAVA a consolidation and a continued expansion of the foundational activity in the curricular, educational and research areas, and in our
collaboration with other companies.
Like other years, ELISAVA has faced this
new academic course taking into account the
opportunities and challenges offered by the
immediate and global environment. The promotional actions carried out all around the world
have led to the establishment of relations with
new design schools in Asia, Latin America,
together with the existent ones in more than
30 European countries, North America and
Oceania. Some good examples of the intense work carried out are the expansion of the
Master’s Degree and Postgraduate programmes, the first course of the Simultaneous Study
Plan (PES), the emergence of Elisava Alumni,
the presence, for the first time in the history of
ELISAVA, of Chinese students in June, and the
collaboration agreements with enterprises and
institutions, amongst which Arçelik, elBullifoun-
dation, Talgo, Puig, Esportiva Aksa, Mactac Europe, Vinçon, Sony, Lamp, Labco and Fundació
Arrels stand out.
In this sense, and in the field of research
and collaboration with enterprises and institutions, I think that the signing of different collaboration agreements with elBullifoundation and its
inspiring promoter, Ferran Adrià, is a triumph for
ELISAVA. This relationship gives us hope and
motivates us, given that we have become the
only design school of the world that has established a long-lasting relationship with Ferran
Adrià. The collaboration space is based on the
different projects of the Bullifoundation: Bullilab,
Bullipèdia, elBulli 1846, Decoding the Design
Processes, etc., open to other fields of future
creation.
The execution during the last months of
June and July of the new exhibition projects,
with the title of “ELISAVA elBulli Challenge: elBulli DNA i elBulli 1846”, has been a first and
successful experience that has been object of a
presentation at Harvard University (USA) because of the MasterClass offered by Ferran Adrià
during October of this year.
Design, Engineering and Gastronomy have
lots of things in common and result from this
collaboration with the Bullifoundation. I think and
believe that it will produce relevant symbiotic
effects, making it possible to launch pioneering
research projects in the design and engineering world (genome and taxonomy of design,
etc.) that could position ELISAVA as a global
benchmark in high-level research of design and
engineering.
Likewise, the book “ELISAVA. Since 1961”
has been published. It explains the history of
the School since its origins until today, giving
documentary proof of the progression of our
School and the history of design and Catalonia.
Its content and images show a detailed portrait
of the main events in ELISAVA, setting them in
the context of our country’s history.
As a result of ELISAVA’s activity, it has received different awards this year, among which
it’s important to point out two national finalist
projects in the James Dyson Award, winners of
the One Day Design Challenge, winners of the
HIV Think Tank competition, winners of a silver
award in the A’Design Awards, ADI Gold award
and Laus awards, among others, that confirm
the high level and the quality of the School.
As I do every year, I wish to congratulate all
ELISAVA staff, teachers, doctors, professionals,
researchers, managers, etc. that, with their dedication, courage, and personal good intentions
have made this 2013-2014 academic year an
ambitious course with successful results.
Congratulations!
Jordi Cortada
Chairman
Private Foundation ELISAVA University School
MANAGEMENT
OF THE PRIVATE
FOUNDATION
ELISAVA
UNIVERSITY
SCHOOL
Ramon Benedito Graells
Dean
ENGLISH VERSION
BOARD
Santiago Albert Seseña
Managing Director
Daniel Cid Moragas
Scientific Director
Ricardo Guasch
Academic Director
Lluís Mozo
Business Development Director
Albert Fuster
Head of studies of the Bachelor’s Degree
in Design / Graduate Degree in Design
Javier Peña
Head of studies of the Bachelor’s Degree in
Engineering in Industrial Design / Technical
Engineering Degree in Industrial Design /
Bachelor’s Degree in Science and Technology
Building / Technical Architecture
Daniel González
Head of studies of Vocational Training
Programmes in Design
MANAGEMENT
REPORT
During the 2013-2014 academic year, in line
with ELISAVA’s Strategy Plan, some actions related to the promotion of the School have been
carried out, specially focused on international
markets, for example the revision and update
of educational programmes on offer. With the
objective of reinforcing our visibility, there has
been an increase in our presence in fairs devoted to the promotion of universities and higher
education programmes and ELISAVA has also
participated in benchmark international events,
121
staff, and where the intense work carried out
by the Academic Management Section is worth
noting.
As regards the improvement of infrastructures at ELISAVA, it is worth pointing out that
the course started with the integration of all
School installations in the La Rambla building,
including the Prototype Workshop. The new
workshop has built in new technologies and it
has been divided into two clearly different sections: the traditional Workshop and the Digital
Manufacturing Laboratory.
In the field of publications, we can celebrate that two years after intense research
and documentation work, the “ELISAVA. Since
1961” book has finally been published. The
book depicts the history of our School, pioneer
in design education field since its foundation.
The book, with texts by Josep Maria Pinto and
design by Spread, consists of 320 pages and
is extravagantly illustrated, providing a visual
written chronicle of ELISAVA that depicts an
essential chapter of the history of design in our
country. Number 29 of our magazine, ELISAVA
Design Issues, has also been published with
the title of Visual Communication.
Finally, it is worth pointing out that, for the
first time, the Graduation Acts of the Master’s
Degree and the Postgraduate programmes
have been celebrated, one of them in February and the other in July, with the objective
of welcoming students who graduate in each
of these periods. In this last event, the award
ceremony of the first edition of the ei! Awards
took place for the Master’s Degree and Postgraduate programmes. In keeping with the
success role that they have represented in the
field of Graduate studies, and with the name of
ei! Awards Professional Edition, these awards
recognise the excellence of Postgraduate programmes students’ final projects.
Ramon Benedito
Dean
Private Foundation ELISAVA University School
Teaching ACTIVITY
FORMAL EDUCATION
Academic direction
ELISAVA offers a quality teaching model that
enables its students to become prospective
design and engineering professionals, able to
take on the demands and challenges of our
society’s future. In this sense, the established
objectives for the studies during the 20132014 academic year have been: to promote
the student’s personal initiative, at the same
time as facing a high level of academic requirements; to inspire the reflection and action of
some studies based on learning by doing; and,
especially in carrying out projects to ensure a
productive encounter between creativity and
the application of new technologies.
Degree programming
During the 2013-2014 academic year, the
Catalan University Quality Assurance Agency
(AQU) has approved, without modifications, the
revision of the study plans of the Degree in Design and of the Degree in Industrial Design Engineering. Its implementation is expected to take
place during the 2015-2016 academic year.
This year there have been changes in both
studies related to the action plan of the subjects, including methodological reorientations
in order to adjust contents and to find the best
sequencing between subjects and courses.
This year, for the first time, an exhibition
with all the final projects of the degree named
“Final Degree Show” has been organised. The
experience has been positive and has shown
that this is a good way to give visibility to students’ projects inside and outside the School.
Simultaneous Studies Plan
The assessment of the first year of the implementation of the Simultaneous Studies Plan
has been quite positive. The development of
the plan has been well received by the students of both itineraries. Teachers have been
quite involved, and some extra academic contents have been generated through common
projects of both groups and carried out with
enterprises and institutions.
Degree in Science
and Technology Building
The expiration process of this Degree, which
started in the beginning of the last academic
year, has continued without incidents, so it is
now considered to be concluded, only with the
exception of any student with pending subjects.
Exchange programmes
and collaboration projects
ELISAVA has held the Intensive Program Urban Regeneration, sponsored by the European
Union. This two-week international workshop
relies on the participation of nine European
schools and more than 50 students.
During this year, the complete revision of
the bilateral exchange agreement has taken
place with the objective of rationalising the
offer and adapt it to our students’ interests.
The prediction of international exchange for
teachers has also been covered.
Master’s Degree in Design
and Communication
The AQU has approved the revision of the study plan of the Master’s Degree, that from now
on will be called “Master’s Degree in Interdisciplinary Studies in Design and Communication”.
It is also important to point out that two former
students of the MUDIC have read the doctoral thesis during July of 2014, culminating the
itinerary of a degree belonging to design in
ELISAVA.
Projects and workshops
The overlapping of the social fabric and the
relation with institutions has resulted in interesting collaboration projects. It is important to
point out ELISAVA’s participation in the BCN
RE.SET ephemeral architecture circuit, in the
commemoration of the 1714-2014 Tercentenary, that consists in an installation based on
the idea of memory in the public space located
next to the Arc de Triomf. This project has been
in addition to regulated training, in which more
than 30 Degree and Master’s Degree students
and 7 teachers have participated.
Furthermore, the School has participated
in a Challenge in the context of the collaboration with ElBulliFoundation and Ferran Adrià,
opening the way to new academic projects related to “design for food”. Moreover, work has
been done for a youth activity centre in Llagostera and projects for the Llum BCN, Campo
Viejo, Ceramic Futures, among others.
Resources and facilities
From the academic area, there has been a very
intense collaboration with the specific features
of the Moodle programme, which will be the
next virtual campus. It is important to point out
the great functioning and the high density of
occupation of the Science and Technology
Laboratory and the Graphic Workshop, a new
service. The Library is very popular among students. The School has applied some measures
in order to promote its activity and resources
through surveys aimed at teachers and students and training courses for teachers, among
others. The idea is to strengthen resources in
order to facilitate students’ personal initiative
and to encourage their critical vision of the
world around them.
BACHELOR’S IN DESIGN /
DEGREE IN DESIGN
General Overview
Objectives
The main objective of the 2013-2014 academic
year has been the consolidation of the teaching
model of the Degree in Design within the European Higher Education Area (EHEA). The fact
of having concluded the first promotion of the
Degree in Design in June of 2013 has made
it possible to evaluate, with greater perspective
and knowledge, the results obtained until now.
This valuation has confirmed the School’s high
teaching level, reflected in the results obtained
and attained in students’ projects, and has also
made it possible to draw conclusions for the
revision and the perfection of studies for upcoming academic courses. In this sense, it is
essential to point out the spirit of improvement
and of research excellence of all the academic
staff of the Degree in Design, which makes it
possible to suggest modifications and new challenges in a constant and proactive way.
One of the aspects worth pointing out
is the increase of the quality of our teachers,
who strike a balance between theoretical speculation and innovation capacity of ELISAVA, a
university that has always built in the solvency
and experience of the professional world in
its classrooms. Constant research has also
taken place into new projects where students
can experiment throughout their learning process, while they consolidate their capacities
and tools. Thanks to the improvement in the
School’s facilities, both facts have resulted in
a high degree of experimentation, quality and
precision in student projects.
Teaching Activity
The main teaching activities promoted from the
Degree in Design have been as follows:
• Creative marathon, in December of 2013,
with the following workshops taught in
English:
- “The Art of Rotoscoping” by Queralt Antú
Serrano.
- “The Power of Personalizing with Layers”
with José Luis Merino and the collaboration of MACTAC.
- “Creating Barcelona Graphic Image”
by Enric Jardí.
- “Do Your Own Stencil Type?”
by Laura Meseguer.
- “The World of Mapping” by Nueveojos.
- “Design Food” by Claudio Larcher.
- “Chromatic Portrait of the City” by Vanessa Lehner and Xavière Ollier.
- “Colour Needs Light and Space”
by Claudia Schneider.
- “Space and Light – Wandershine”
by Jada Schumacher.
- “Athletic Footwear Design” by Marc Illan.
- “Playing with Glass Stringers” by Daniel
Orquin, Bianca Rebagliati
and Guillem Ferran.
- “Bagstore” by Jordi Enrich
and Ramon Enrich.
- “Enhancing Perception” by Laura
Serra Oliva.
- “The Bowl as an Expression” by
Carme Balada.
- “Things for the Web of Things”
by Albert Such.
- “Redesign the Past” by Jordi Llopis.
- “Energy and Textile Research” by Margarita Baena and the collaboration of
CETEMMSA.
- “The World of Resins and Fibreglass”
by Martí Baltà.
• Cycle of conferences in the module “Exhibition Design” in charge of Josep M. Muñoz, Manolo Laguillo and Valentín Roma.
• Visits to enterprises and institutions such
as MACBA, MaterFAD, Caixafòrum, Trespa, Sylvania, Sabaté, Bunkertype, BD and
Santa&Cole, among others.
• There has been also a participation in lots
of projects, festivals and contests with
institutions and enterprises, of which it’s
worth pointing out: “Diem”, with the LlumBCN2014 Festival of the City hall of Barcelona; “Cavea”, for the Cadaqués Festival
of Surrealism; ÚS Festival of Barcelona;
Viquiprojecte with the Design-DHUB Museum in Barcelona; Recreate Packaging
2014 Design Competition, by Storaenso
and Aalto University, Finland; “Ceramic
Futures” in CERSAIE 2014 – International
Exhibition of Ceramics in Bologna (Italy);
and the Festival International de l’Affiche
et du Graphisme de Chaumont (France).
• There have been some activities for the
training of the teachers, among which
stand out the workshop with the graphic
designer Danny Aldred.
Final Degree Project
The aim of the FDP of this year was to surpass
the excellent results obtained by the projects of
the first promotion of the Degree in Design. This
success has been achieved by students and
teachers of the four profiles offered by ELISAVA
(Graphic Communication, Product, Space and
Global) and are the proof of the improvement
trend promoted from the academic area.
All the FDPs stand out for several reasons.
On the one hand, they reveal a trend towards
establishing an interdisciplinary relationship between design areas that have been traditionally
segregated but which need to be approached
differently due to new technologies and new
social contexts. And secondly, the projects demonstrate high level of quality in execution and
finishing touches.
Finally, it is worth pointing out the commitment to creativity and technology from the
conceptual reflection of all the prospective
designers, who are the essential element at
ELISAVA.
ENGLISH VERSION
ENGLISH VERSION
122
such as NAFSA (San Diego, CA) and ICEF
(Berlin). There have also been some lectures
in top international university campuses, with
the objective of making our programmes public to our students. Finally, some agreements
have been signed for different collaboration
lines with the Technological and Higher Education Institute of Hong Kong (THEI) in China,
the Hogeschool Rotterdam in Netherlands and
the Universidad Anáhuac in Mexico.
In the field of Master’s Degree and Postgraduate programmes, it is worth pointing out
the development of the first editions in English
of the Master’s Degree in Retail Design and
the Innovation and Research for Design. These programmes have provided ELISAVA with
a greater visibility in non-Spanish speaking
countries and a new field to be developed in
the immediate future. As regards the other
new programmes, it is important to point out
the first edition of the Postgraduate Diploma
in Comic and Illustration, led by two well-known
professionals of the industry, adding value to
the Graphic Design Area and Communication
with the inclusion of new contents which are
clearly different.
The Simultaneous Studies Plan has begun
very satisfactorily and has closed its first year
with an encouraging result. The involvement
of students who have formed this first group,
just like the one of teachers responsible and
the Director of Studies has been a key factor
for success and an essential element to make
the programme widely-known to the other students of the Degree Programme. The increase
of new students in the programme shows that
the model has good prospects as it aims to
teach excellent Product Design professionals.
Ferran Adrià gave the opening lecture
of the 2013-2014 academic year with the
title of Ontology: order and classification of a
discipline. Working with Ferran Adrià has become extensive to the teaching activity, and
elBullifoundation and ELISAVA have signed a
collaboration agreement with the intention of
promoting and expanding understanding and
development of the design and gastronomy
culture, as well as knowledge about the creative processes in general.
ELISAVA has participated in the Beijing
Design Week 2014, being part of the exhibition and all the activities organized by the
Institut Ramon Llull. The exhibition material
was taken from the ElBulli DNA and ElBulli
1846 Challenge.
With the objective of improving the academic management of the School, during this
course the SIGMA programme has been gradually introduced. SIGMA is a project carried
out by various Spanish universities, among
them Pompeu Fabra University. The new programme will noticeably improve the efficiency
of our academic management, the planning
of teaching activity and schedule management. It is a group project, in which different
departments of the School take part, including
two Area coordinators that represent academic
123
124
Research And Teachers’ Exchange
During the 2013-2014 academic year, there
have been important results in the research
field and the diffusion of knowledge, essential
for the quality and internationalisation of the
Degree in Design. Among them the following
stand out:
• Publishing of the book Barcelona-Masala,
by Daniel Cid and Ed Souza, in the Editorial Actar.
• Courses taught by Ramon Faura in the
Universidad Torcuato Luca di Tella de
Buenos Aires (Argentina); Ariel Guersenzvaig in the Universidad San Francisco in
Quito (Equator); Raffaella Perrone in the
Politecnico de Milano and in the Facoltà
di Design e Arti della Libera Università di
Bolzano, both in Italy; and Paolo Sustersic
in the ESAG- Peninghen in Paris (France).
• Presentation of the lectures in charge of
Juan Jesús Arraus and Raffaella Perrone
in the ICEILT, International Congress on
Education Innovation and Learning Technologies, Barcelona, July 2014.
• Presentations of the lectures “Ricardo Bofill in Madrid: the City in the Space (1970)”,
in charge of Ramon Faura, and M. Fisac,
C. Ortiz Echagüe, R. Echaide Itarte, SEAT
(1950-1960)” in charge of Paolo Sustersic in the frame of the course “Architectures Madrid-Barcelona. Approaches,
affirmations, exchanges” of the Consorcio
Universidad Internacional Menéndez Pelayo Barcelona (CUIMPB) – Centro Ernest
Lluch, in Barcelona, in June of 2014.
• Obtaining of the Doctorate by teachers
Paolo Sustersic and Albert Fuster.
Course Adaptation
During the 2013-2014 course, the third edition of the Corse in Adaptation of Bachelor’s
Degree in Design in the Degree in Design took
place. Given that there is no intention of starting a new edition, it’s worth pointing out that,
in the three editions that were carried out, 136
ELISAVA Design graduates have obtained the
degree approved in the European Higher Education Area. This new degree gives wide professional, academic and research possibilities
to recent graduates, essential for a designer
with curiosity and a will to innovate.
TECNHICAL ENGINEERING
IN INDUSTRIAL DESIGN /
DEGREE IN ENGINEERING
IN INDUSTRIAL DESIGN
General Overview
The 2013-2014 academic year has been a
consolidation course where the engineer of
ELISAVA has found the way in the project and
has understood his role as an engineer of industrial design in the professional world. The
promotion of this course has been excellent.
The main objectives of the 2013-2014
academic year were as follows:
Firstly, the development of the projects
of the container and packaging modules,
materials and simulation, apart from the Final
Degree Project, leveraging the synergies of
collaborations with the necessary enterprises
for the complete achievement studies-related
competencies.
Second, wrap up the restructuring of the
Degree project area in order to ensure that
students acquire the project-related skills.
Third, enhance students’ graphic-communication and oral-expository capacity in their
tasks and projects. The aim is for them to integrate their own “design culture” expertise to the
technical and instrumental training inherent in
engineering studies.
Fourth, to implement correctly the subjects
in the Science and Technology area, Materials
and Sustainability and Product Development of
the Simultaneous Study Plan, so that students
of the second year of the Degree in Design that
join the GDI enjoy an appropriate continuity in
their scientific and technologic learning process.
Fifth, to carry out the restructuring of management subjects of the third and fourth course, focusing towards entrepreneurship attitude
in order to learn the bases of business dynamics, in addition to offering them in English.
Sixth, to work towards closing the project
and product circle and position some of the
resulting products in the market.
Seventh, begin to study the suitability of
the Degree elective courses as well as the
skills that would be acquired with such optional subjects. Emphasis should be placed on current industrial, social and economic realities, as
well as the Degree’s internationalisation.
Activities
Design for Cleaning Days
These sessions have reflected on the problems
that come from situations in which the determinants of the need to clean can give innovative
design solutions. The lectures given were as
follows:
• Why do we choose a certain cleaninig
brand?. Oriol Francàs, Strategic Director
in Igriega Grup de Comunicació.
• Hygiene in the health field: the objective
and the means. Sonia Barroso, Coordinator of the Prevention Service of the Hospital Clínic.
• Nanotechnology for design Antonio Onteniente, Director of Advanced Nanotechnologies.
• Design Focus: Cleanability. Josep Congost, Design & Innovation Director - Roca
Sanitari, SA.
• City and cleaning. Meritxell Miquel Rovira,
Head of Department. Commercial collection and Markets in URBASER, S.A.
Lectures
• Personal branding. Xavier Català, expert
in 2.0 strategies in SN Talent.
• The changes in the labour market and our
new model of entrepreneurship. Marion
Suffert, consultor, director partner of Vasis Conseil.
• Use and throw away. Manuel Maqueda,
founder of the El Plástico Mata ONG and
of the innovation laboratory Kumu.
• Customizable Composites. Lluís Casanovas, Sales Manager from the Grup ISOVOLTA.
• Design with carbon-fibre: the racing
car. Lluc Martí, Composites Manager
of Koenigsegg Automotive AB.
• Industrial Design. From the concept to
the product. Aleix Inglés, Lead Industrial
Designer in SAMSUNG (Design Centre
Europe).
• Present and future of industrial design in
the aeronautic field. Michael Lau, in charge of the A380 Industrial Design Program
Management (Airbus).
• Bicycle building process. Cesar Rojo,
founder, engineer and designer of Cero
Design.
• Quantum and biophysics for medical devices Andrea Gadducci, specialized in
alternative technologies in medicine and
health.
• Applied Electronics, Interfacing, Connections, Sensors. Ángel Martínez, Edison
Electronics.
• Applied Ergonomics & Bio-mechanics.
Núria Castellano, Hospital Clínic.
• New technologies of representation and
production. Albert Romeu and Gorka Garcia, from SCA.
Exhibition and exhibition workshops
Packaging design for e-commerce, exhibition
in ELISAVA of projects carried out with the
collaboration with the SAICA Pack Enterprise.
• The «STEP-LUX» and «Solar control
blinds», projects carried out by the students of the GEDI, have participated in
the Smart Flexibility exhibition, organized
by Materfad, in the FAD.
• ELISAVA and Natural Machines have
participated in the «Foodini» workshop, organized within the framework of the FAB
Festival in the Disseny Hub Barcelona.
Guided visits to enterprises
and exhibitions
During the academic year there have been
some visits to enterprises, institutions and
events such as: the glass industry of Verallia in
Montblanc; the industry of the Group AC Marca in Sant Llorenç d’Hortons; EGISA; Gràfiques
Argent; CRV (Centro de Realidad Virtual de TSystems Iberia); Fundación CIM; Centro Tecnológico ASCAMM; MIBA (Museo de los Inventos
de Barcelona); Materfad, Centro de Materiales;
NEXUS PROJECTES; and CETEMMSA.
Experimental Practice
The students of the third course of the Materials module have carried out experimental
internships in the ASCAMM Technological
Centre and in the Laboratory of Electron Microscopy and Characterization of Materials
of the Universitat Politécnica de Catalunya
(UPC). The students have also acquired experience in ELISAVA, in the Science and Technology Laboratory, in the Prototype Workshop and in other spaces, depending on the
subjects carried out.
FDP and Curricular Internships
In terms of quantity, there have been 26 kinds
of Final Degree Projects with collaboration with
enterprises; 18 curricular internships with a total of 18 companies. Cooperation agreements
were signed within the framework of studies
for development of projects and workshops
with: CETEMMSA, SAICA Pack, INPROMEDICA, SAFE DESIGN, UUALK, MEGAMO, ADVANCED NANOTHECNOLOGIES, EXPLODED VIEW, ETSEIB.
In terms of quality, it’s worth pointing out
that the result of the projects have been satisfactory and that it is starting to consolidate
a line of work that increasingly approaches
the engineering programmes of ELISAVA in
terms of the professional, industrial and social
reality. Different projects carried out are being
evaluated by different companies to start the
industrialisation market launch phases. The
FDP 2012-2013 “JIB-STER” deserves special
mention for winning the ADI Gold medal to the
best product design.
Congresses and Lectures
• Raffaella Perrone. Relating creativity and
imagination: studying collective models
of creative collaboration. 1st International
Congress on Education, Innovation and
Learning Technologies en Barcelona
(2014).
• J. Peña; M. González. Competencies in
the selection of materials to close the
cycle of the product: Success Cases in
the ELISAVA School. XXII CUIEET,
• University Congress of Teaching Innovation in the Technical Teaching, Almadén.
• Pere Llorach-Massana, Javier Peña, Juan
Ignacio Montero, Joan Rieradevall. Passive
systems for the climate control of rooftop
greenhouses (RTGs): Phase change mate-
rials (PCMs) to heat the root zone. International Conference VFUA 2014, University
of Nottingham.
• Javier Peña, Emilio Sepulveda, Cristina
Taverner, Ricard Ferrer, Xavier Tutó and
Guillem Martín. Product Innovation Design
Lab. ¿Do you cook alone... or you cook with
me?. V Bienal Iberoamericana del Diseño.
Madrid 2014.
• Marta Gonzalez, Smart materials into
action. Lecture in the professional workshop organized by CETEMMSA within the
European Project INNOMATET held in
Barcelona (2014).
• Javier Peña. First critical subjects for the
European Union and uses of the future.
Technical Day of the By-product Exchange
from Catalunya (Barcelona 2014).
Publications
• González, M.; Peña, J.; Gil, F.J.; Manero,J.M.
“Low modulus Ti–Nb–Hf alloy for biomedical applications”. Mater Sci Eng C. 2014
Jun; 42(3):691-695.
• Javier Peña, Judit Gonzalez. “Materials, sensations and emotions: the packaging of the
future”. Pressgraph. 2014, 56: :12-15
Patents
• P201331671. Snowboard or ski with an
improved lateral.
• P201430017. Column that generates
electricity.
TECHNICAL ARCHITECTURE /
DEGREE IN SCIENCE AND
TECHNOLOGY BUILDING
General Overview
The objective of the 2013-2014 academic year
has been to maintain academic excellence, while focusing on phasing away the degree. This
academic year has been the last year in which
the Technical Architecture degree has been
offered.
Activities
The studies of Science and Technology Building have organised and hosted the “Urban
Re-generation” international workshop, from
the March 17 to 28, 2014, in which nine European universities have participated with the
objective of reflecting on the urban regeneration taking into account the architecture factors
and of urban planning, as well as social and
sustainability aspects.
The event attracted the presence of 80
teachers and students from the following
universities: FH Salzburg (Austria), Seinäjoki
UAS (Finland), Vilnius Gediminas TU (Lithuania), University of Forestry (Bulgaria), Mendel
University (Czech Republic), Istanbul Ticaret
Üniversitesi (Turkey), Hochschule für Technik
Stuttgart (Germany), Thomas More University
(Belgium) and ELISAVA, which shared ideas
and experiences in the different work sessions
and lectures organised as a part of the EU
Erasmus Intensive Programme.
Participants worked with a concrete study
case based on buildings as a whole for the “La
Pau” neighbourhood in Barcelona, built in 60’s
with buildings for soldiers.
In this context, topics like the connection
of the buildings with the public space were
discussed, the new collective and private uses
in the buildings and the possibilities of selfsufficiency and the use of renewable energies.
An outside jury that consists of Amadeu
Santacana, architect and teacher at ETSAB,
Rafael Gómez Moriana, architect, critic and teacher in the University of Calgary, and Ricardo
Guasch, academic director of ELISAVA, evaluated and valued all the proposals presented,
and the work carried out during two weeks was
valued very positively.
The winning project was “CUB” by Camila
Pagnussatti, Milena Valkova, Thomas Sommerauer, Oriol Fornieles and Radek Pokora.
Studetns’ proposal consists of providing the
building and the surrounding public space with
some cube-shaped modules for very different
uses: offices, libraries, urban gardens, shops,
living spaces, leisure or rest space, etc.
Additionally, during these fifteen days
there were some lectures related to the
workshop theme, and different international
relations were established, which have lead
to the request of a new EU Erasmus Intensive
Programme.
Final Degree Project
The Final Degree Project has been focused
on research in the restoration of existent buildings, adding new professional fields such as
building sustainability, new habitat models and
architecture, the management and inclusion of
new industrial processes, the development of
materials, etc.
The proposal of the School took into account the project of the refurbishment of a
building in Barcelona, taking into account the
advice of tutors expert in structures, installations, building techniques and sustainability.
Specifically, it’s the residential refurbishment and modification project for the Can
Fabra building, an industrial unit built in 1838
and located in the Sant Andreu neighbourhood
of Barcelona. The objective was the total restoration of the building, taking advantage of its
fundamental elements, structure and windows,
adapting it to residential use. The functional
programme consists of venues and accesses to the buildings on the ground floor, and
single-bedroom, two-bedroom flats and duplex apartments in the rest of the plants. has
to consider the correct use of space for a user
which is of yet undefined and, consequently,
the project should be considered as an open,
scalable process that could enable future users
to modify it according to their needs. The intention is to overcome the obsolete stereotype
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ENGLISH VERSION
All these results could be observed in the “Degree Show ELISAVA 2013-14”, an initiative
that is becoming increasingly important in the
academic year, making it possible for students,
teachers and staff, as well as family and professionals, to evaluate the results of the FDP that
are, in a large extent, the best signs of the quality
of this programme.
125
Curricular Internships and Visits
In the second trimester, all students did curricular internships with different companies of
the Engineering and Architecture fields, such
as research centres.
In the framework of the subject “Integrated
Project X. Professional Management” some visits to sites were organised:
• Building of multifamily housing, with two
basements to be used for car parks,
ground floors for retail and ground floors
for housing, in the foundation-building
phase in Sant Just.
• Visit to two detached houses, with basement and three ground-floors, in excavation phase, in Sant Cugat.
SIMULTANEOUS STUDY PLAN
General Overview
The 2013-2014 course has been full of expectations and excitement with the challenge
of the Simultaneous Study Plan, which contains the philosophy, spirit, quality and brand of
ELISAVA while generating a new professional
profile with the capacity of facing the new, present and future challenges of our society and
our industrial fabric, with an obvious international outlook. The Simultaneous Study Plan
has been engaged in the academic field and
contents for more than two years, with a great
amount of work on behalf of all the team involved in the development of this teaching model,
unique in Spain, and with few analogue studies
in the international context, making it an almost
pioneering initiative.
In this course, 21 students of the initial profiles
– Degree in Design and Degree in Industrial
Design Engineering – have found a work space
in common where they have started to consolidate some competences that should make it
possible to achieve the set objectives with this
new profile once they are done with their degree in six academic years at the School.
Objectives
The main objectives of the 2013-2014 course have been, firstly, the real adaptation of
competencies and contents of studies in the
teaching methodology applied to the Design
and Engineering itineraries so that students
in the second year who join these studies
see an appropriate continuity in their learning
process.
A secondary emphasis has been the
adaptation and training of teachers for their
new challenges, both in terms of competencies and methodology. These challenges
stem from this new course featuring two
itineraries which are very different in the beginning, but culminating in a single professional profile at the end of the programme.
In this sense, the School relied on teachers
that are able to understand the spaciousness
of both initial studies and the complexity of
the resulting profile in order to be able to attend with accuracy, rigour and creativity the
pedagogical demands of students. Special
thanks, in that sense, to the total involvement
of all the teaching staff that has participated
in this first edition of this programme.
Thirdly, the School management was
aware of the need for strengthening the integration capacity of students of both itineraries through the project. It was important
that the students of both itineraries could
recognise themselves as a solid group that
could share concerns, solutions and common
challenges.
Fourthly, the programme aims to create and provide the integration space called
“aula abierta” (open class) with contents. In
this space, three quarterly projects will be carried out with the challenge of carrying out
the third project with the direct participation
of an outside company.
Educational Activities
The main educational activities encouraged
by the Simultaneous Study Plan in the open
class and within the framework of some subjects, beyond the activities that are narrowly
related to the content of the subjects, have
been:
First trimester
• “Science and Communication” project, monitored by Albert Fuster and Javier Peña.
• Participation of the students in the Creative Marathon, in December of 2013, an
event promoted by the students of the
Degree programmes of the School.
Second trimester
• Project “Plataform for the kid”, monitored
by Josep Novell.
Third trimester
• Project “New concepts of vehicles for preschool kids” monitored by Sergi Vich and developed with the IMC TOYS enterprise.
• Workshop and lecture in the care of Attua
Aparicio, from SiloStudio.
• Lecture “Design and Games”, in the care
of Curro Claret.
• In the subject “Material Selection” and monitored by Javier Peña, a project has been
developed: “Development of a system for
the treatment of wounds with larva of Lucilia sericata”. This project has relied on the
help of the Instituto de Biología Evolutiva
from CSIC - UPF.
• In the subject “Projects III” there has been
developed a project about exhibition space design in the Vinçon hall, monitored by
Steffano Colli and Raffaella Perrone.
Master’s Degree in Design
and Communication
General Overview
The sixth edition of the Master’s Degree
in Design and Communication (MUDIC)
has taken place during this academic year.
It belongs to the official programme of the
Postgraduate programme in Social Communication in the department of Journalism and
Audiovisual Communication at the Pompeu
Fabra University (UPF).
The MUDIC has achieved the methodological proposed objectives that included:
• To provide students with a competitive
professional and innovative profile with the
most recent criteria and trends in design
and communication and of its application
both in the business and the public administration fields.
• To offer the methodological sources and
the necessary tools for the analysis and
formal appropriateness of a strategy.
• To give students various theoretical and
practical tools to develop the capacity of
creativity, attraction and persuasion, as
well as their competence for critical analysis and team management.
• To fuel the debate about technology as a
tool and support for communication and
transmission.
• The defence of two doctoral theses by former students of the MUDIC in the UPF.
• The fulfilment of 13 extracurricular internship agreements with enterprises and institutions.
During the 2013-2014 edition some projects
of the previous course have been collected in
the 2013 Year Book. A video and a promotio-
nal brochure have also been distributed. The
Year Book with the 20 projects of 2014-2015
is in the design phase. It’s important to point
out that the paperwork and the speeding-up of
the course and its projection through the social
networks have been a success thanks to the
hiring of four former students who collaborate. They have joined the existent team of eight
people. In that sense, the course blog (mudicelisava.com) has been an important tool in disseminating the events related to the MUDIC.
In the current edition of the MUDIC, there
a total of 72 teachers have participated, 50%
of whom hold a doctorate or are professors and
the other 50% of which comprises well-known
professionals. Students have obtained an average grade of 7.9 in the Master’s final dissertation, a subject that is worth 33% of the ECTS.
Additionally, student satisfaction surveys have
shown that 100% of them would recommend
the course.
Activities
The teaching methodology of the course lessons are combined with different activities like
extracurricular visits to companies such as Integrated Printing Process (SyL) and to technical
exhibitions in MATER-FAD, the typography FUTURA by Bauer Types in the French Institute,
exhibitions of Ricardo Rousselot and the ones
in Can Framis.
Students have also attended different conferences and round tables in various organisms
and entities and have taken part in activities
such as the Q&A with José María Piera from
SCPF, the workshop “A portrait of my neighbourhood” that took place with the design department of the Politecnico di Milano, and the
“Workshop in large-format printing and binding
techniques” that took place in ELISAVA’s Graphic Workshop.
Furthermore, students have been invited
to MOOC format courses about HTML5 and
CSS3, and have travelled to Moià, in the region
of the Bages, in order to develop a promotion
and communication project suggested by the
cultural authorities of this town.
International Visibility
In this field, the most remarkable thing is the
participation of three former MUDIC students
as speakers at the “2CO, Communicating
Complexity. International Design Conference”,
that took place October 25 and 26 in Alghero
(Italy). Jordi Cano, co-director of the MUDIC,
took part in this same event with a presentation for exchange students in the University of
Sardinia (Italy).
The MUDIC has also been represented in
two international conferences about education
that were held in Norway and Spain. Dr. Juan
Jesús Arrausi, co-director of the MUDIC, was
present at both events. He presented the talk
“New Challenges, new strategies in research
applied to design and communication” (Second
International Conference for Design Education Researchers. DRS/CUMULUS Design
learning for tomorrow, held May 16 in Oslo,
Norway) and “An approach to the understanding, practice and communication of the design
process through graphical schema” (ICEILT, International Congress on Education, Innovation
and Learning Technologies, that took place
from July 23 to 25 in Barcelona).
Institutional Contacts
On the subject of institutional contacts, there
has been an exchange of teachers through
the Erasmus programme with the Politecnico
di Milano. This group of teachers have given a
three-day course to MUDIC students. MUDIC
leaders are also expected to travel to Milano
in order to attend some classes in November
of 2014. With regard to the connections with
other well-known universities, the ESAG in Paris, the University of Buenos Aires in Argentina
and the University of Castello Branco in Portugal are the ones that stand out.
Master’s Degrees
and Postgraduate
Diplomas
area of SPACE DESIGN
AND ARCHITECTURE
Master’s Degree in Advanced Design
and Digital Architecture
Postgraduate Diploma in BioDesign
Laboratory
Postgraduate Diploma in Computational
Design Laboratory
In the present edition of the Master’s degree
programme, and with the experience of the last
years, we have showed that the programme is
able to propose an avant-garde architecture
and, at the same time, be a benchmark in the
international panorama in research and development of architecture and computing design.
In order to reinforce its international visibility, the Master’s degree programme has
continued to establish relationships with other
universities, and in this occasion, we have carried out a workshop of the MDIT in the RMIT
University in Melbourne (Australia), which
points to the beginning of future collaborations.
As a demonstration of research carried out in
the programme, students have designed and manufactured two large prototypes, which has made
it possible to go into detail about the fields of space design, design and manufacturing of materials,
design of actuation systems, control engineering
and design of the demonstration prototype.
It is important to point out the creation
of the new website of the course: www.addamaster.net, in collaboration with the teaching
staff of the programme, and the dissemination
of activities carried out through social media.
The general overview of the programme has
been very positive, succeeding in generating an
important theoretical legacy and going into detail about students’ research concerns, a priority
in the methodology of the course. The qualitative and training evolution of the Master’s degree
programme goes one step further towards the
next academic year, when the master’s degree
programme will only have one edition that will
last for a year or one and a half years, a decision
aimed at improving the internationalisation of
the programme. It is a new stage that starts with
the implementation of new proposals, contents
and instruments with an innovative and competitive line from the programme’s management
and teaching staff.
Master’s Degree in Retail Space:
Retail Design
Postgraduate Diploma in Retail Design.
Design and Space: Shopping
Postgraduate Diploma in Retail Design.
Design and Concept: The Brand
In relation to the 2013-2014 academic year, it
is important to point out the design project of
the Sony Barcelona shop window carried out
by the students. The Master’s Degree programme also carried out other projects with enterprises, like the inside window dressing of the
Vinçon shop or the design of two commercial
spaces in the framework of the REC 0.8 event
(an event of ephemeral commercial spaces
that currently takes place in Igualada). Students have also collaborated with Word Duty
Airport Shops at international level with Agustín
Camara, head of Division.
This Master’s Degree programme is offered
in two languages (English and Spanish) with
the intention of providing the students with an
approach to the Retail Design (commercial spaces) professional world and the leadership tools
required to work in this field in which all the aspects that are involved or take part in the design
process. The course shows a multidisciplinary
vision of Retail, which participates in all sectors.
The programme has some extraordinary tutorials,
which aim to complement the detailed monitoring
of the projects carried out to make sure that they
are developed within the established parameters
by the management of the Master’s Degree programme and briefing from enterprises.
The students of the Master’s Degree in
Commercial Space Design come from different disciplines: architects, interior designers,
industrial designers and some graphic designers, marketing professionals, strategy experts and international expansion specialists.
It’s important to point out that some of the
students have professional work experience,
although they don’t necessarily have previous
specific training, so that is why they are previously required to acquire some basic technical
knowledge in order to develop spatial projects.
The Master’s Degree programme features
an action plan based on learning process organised into thematic modules that are both
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126
of conventional housing thought for standard
families that don’t meet changing situations in
new ways of living. The proposal has to include
quality elements and use material and economic resources in keeping with a social housing
project, as well as allow for efficient and costeffective maintenance.
Other topics developed by the students
were as follows:
• Building techniques in wood according to
the Mediterranean tradition, carried out
with the advice of the PHOHOLZ Enterprise (Australia).
• Energy poverty and improvement of
energy efficiency, carried out within the
framework of “Real Projects” under the
direction of Jordi Claret Martí, architect at
ETSAV (UPC).
• New technologies of the building with a
biomedical, parametric and mathematical
design, carried out under the supervision
of architect Jordi Truco.
• Health and habitat: “habisalutómetro”, carried out under the guidance of Toni Solanas, architect.
127
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Master’s Degree in Interior Design
Postgraduate Diploma in Interior
Space Design. Private Perimeters
Postgraduate Diploma in Design
of Work Space
The Master’s Degree in Interior Design is
taught though different views pointed towards
the domestic space and the space design in
the working environment.
In the tenth edition of the Postgraduate
Diploma in Interior Space, students have developed an interior design project (restoration,
furniture design, etc.) and the gardening of a
fisherman house in Vilassar de Mar for a very
different client profile, different to the standard
user: an educated family with little kids. The
development of the project has been overseen
by some teachers specialised in cabinetmaking, locksmithing, lighting and landscapes, in
addition to the usual tutors, and has allowed
students to explore contemporary ways of life
developed in conventional spaces of undeniable patrimonial value.
The Postgraduate programme has relied
on the participation of pioneer companies in
the interior design field (Vinçon, Arpa, Valentine, Cricursa, Azulacocsa, Ceys, etc.) and of
prestigious professionals, architects and interior designers such as Isabel López, Agnès
Blanch, Marcos Catalán, Igor Urdampilleta,
Anatxu Zabalbeascoa and Josep Lluís Mateo,
who gave the closing lecture of the programme
in the Barcelona Roca Gallery. In the context of
the course, the students have made some visits to finished works and works still in process,
which have been discussed by their authors.
The list of all the activities can be seen
in the blog of the course: http://perimetros.
elisava.net, can be followed on www.facebook.
com/PostgradoEspacioInteriorElisava and can
be seen through pictures http://pinterest.com/
perimetros/.
The 12th edition of the Postgraduate Diploma in Design of Work Space has based its
final Project in the remodelling of the Centre
Obert of the Arrels Foundation, an organisation
devoted to taking care of the homeless. Given
the special characteristics of this place, providing shelter services together with the Foundation’s offices, the Project has been a challenge
for students because they had to incorporate
the social component to their proposals.
The involvement of the people responsible
in Arrels in the development of the projects has
been translated into the supervision of all the
process and its presence in the correction sessions. In general terms, students have accomplished the functional requirements and have
given solutions from the economic and production process point of view. The results were very
satisfying and open the door to a possible real
application of the presented proposals.
The consolidated programme of the course
has made it possible to intensify the design of
furniture and graphic design aspects this year
with the presence of teachers specialised in the
“Specific and System Equipment” module.
The Postgraduate Diploma has relied on
the presence of some well-known professionals, such as architect Jordi Badia and designer Curro Claret, who have shared their
experience with lectures related to the works
and main projects of the course. Furthermore,
it is important to point out the participation of
companies like Philips, IGuzzini and Essa Punt
in the development of the programme. Just
like in previous editions, students have visited
characteristic buildings and interiors such as
the Alta Diagonal, Coworking MOP or Interface,
and manufacturing enterprises of the field such
as Dyna Mobel.
The summary of all these activities can
be seen in the blog www.dedt.elisava.net, and
also in www.facebook.com/coordinador.dedt,
also showing the publishing of reference texts,
course exercises and all activities carried out.
Master’s Degree in Design and Habitat
Postgraduate Diploma in Strategic Habitat
Design: Mobility and Temporality
Postgraduate Diploma in Eco-habitat. Designing Eco-efficient Housing in Barcelona
The Master’s Degree in Design and Habitat,
which deals with the habitat idea and the
serious consideration of its socio-efficiency
and eco-efficiency aspects, is focused on the
housing practices related to the new demands
of sustainability, environment and habitability.
In its fourth edition, the Postgraduate
Diploma in Strategic Habitat Design: Mobility
and Temporality (HEMT) has based its project design activity on the hypothesis of the
temporary residential modification of the huge
unaffected industrial structure in the Tabacalera industry in Tarragona.
The project had a double objective: first,
to give accommodation to the more than four
thousand people (athletes and coaches) who
will participate in the 2017 Mediterranean
Games and, secondly, to create a new set of
tools spread out to facilitate the welcome housing and other temporary activities related to
this event.
Students worked under the premise of
double efficiency. On the one hand, they wanted to ensure material efficiency to achieve
lightweight, dry assemblage and detachable
solutions. On the other hand, they worked to
achieve the highest level of socio-efficiency
by double and consecutive reversibility in the
use of the unaffected building.
The theoretical display, which always
accompanies the Postgraduate programme,
looked at existing and missing habitable
structures, both in the hotel industry and
the emergency housing and the university
campuses. With the objective of reinforcing
decisions to be taken in the main project, a
couple of workshops took place together with
a review of the “project design operators” of
contemporary habitat. The breakdown of all
the activities is detailed in the blog at www.
hemt.elisava.net.
The fifth edition of the Postgraduate Diploma in Eco-habitat has taken place focusing on the integration and development of
sustainability strategies at a city scale, of the
building and the rehabilitation of social and
multifamily houses with the introduction of
social and energy vectors as strategic motors.
Along these lines, both the main project
and the workshops carried out were related
to the La Pau neighbourhood. The workshops, carried out with the collaboration of
neighbours’ associations, were focused on
the urban and sociological analysis in a participative workshop. A prototype in 1:1 scale of a community device co-created with
neighbours’ inputs was designed and created
and the energy certification of one of the buildings of the neighbourhood was completed.
In order to be able to address this level of
complexity, students have been provided with
skills for autonomous research and have received assistance from the best lecturers in the
field of eco-efficiency and the visit to seven
key works discussed by authors themselves:
Solar Decathlon proposals and Students’ Hall
in ETSAV, energy rehabilitation of the Trinitat
neighbourhood, rehabilitation of the housing
building in Sant Vicenç dels Horts, SATE in
Berga, social housing in Cerdanyola del Vallès,
Casa MZ passivhaus and the ICTA.
In order to ensure project development,
the students have also received training in
calculating computer tools of thermal bridges
(THERM) and in energy certification (CE3X).
Students have also participated actively in the
creation of the blog for the course where the
projects are detailed (www.ecobiohabitat.com).
Postgraduate Diploma in Set Design
The second edition of the Postgraduate Diploma in Set Design reaffirms the potential
of ELISAVA in training designers specialised
in Performance Arts and Stage Arts. Some of
the organisations that have contributed to the
consolidation of this first-class programme
include the Teatre Nacional de Catalunya, the
Gran Teatre del Liceu, the Auditori of Sant Cugat, the Minoria Absoluta producer, the Focus
enterprise, Sónar and La Perla29 company.
The presence of well-known professionals in
the teaching faculty of the course has been
very enriching, including Sergi Caballero, artistic director of Sónar, Pep Gatell, artistic director of Fura dels Baus, stage designer Max
Glaenzel, cultural journalist Toni Puntí, and
stage designers Lluís Danès and Alfons Flores. This edition of the programme has scree-
ned for the first time the Mindscape full-length
film, presented by its director, Jorge Dorado,
and product designer Alain Bainée, two years
before its official debut in the International
Fantasy Film Festival of Catalonia in Sitges.
Fashion designer Lurdes Bergara has
been the person in charge of directing the
“Creation” workshop, three intense sessions
to address creation in a spontaneous way,
the prelude to the two workshops of projects
based on designing from a script. These were
the “Set Design Workshop to be represented live”, directed by Sebastià Brossa and
based on the work and the images of Federico García Lorca in The house of Bernarda
Alba, which concluded with some amazing
proposals; and the “Project of Recorded Set
Design”, by Sylvia Steinbrecht and Joan Sabaté, which is inspired by the script of the film
Domestic Animals for the creation of various
design proposals for a new full-length film called “Crossing the limit”, by Xavi Giménez.
Students have followed the evolution of
the staging of the Say goodbye to childhood
play, directed by Oriol Broggi and set by Sebastià Brosa, from LaPerla29, and have explored
the intricacies of the world of opera set design,
led by the technical director and the production
director of the Gran Teatre del Liceu, thanks to
the monitoring and the technical visit behind
the scenes of Jules Massenet’s Cendrillon.
It is also important to point out that all the
participants in the Postgraduate Diploma have
done internships in companies like the Arriskam
producer, the Minoria Absoluta producer and
Castelao Pictures, or have worked with Max
Glaenzel, Sebastià Brosa and Maria Puig.
Master’s Degree in Design, Art
and Public Space
Postgraduate Diploma in Exterior Design,
Events and Ephemeral Spaces
Postgraduate Diploma in Design, Art
and Society
The main goal of the Master’s Degree in Design, Art and Public Space consists of finding
intervention strategies in order to promote
the community use of public space. This investigation is conducted through proximity,
establishing collaborations with entities, associations and inhabitants of a concrete place.
In accordance with this premise and based
on the proposal of Idensitat and the City Hall
of Santa Coloma de Gramenet, a large part
of the proposals developed throughout the
course have been framed along the river of
the city and its relation with the Besòs river.
Establishing relations with institutions and
citizen events, a project in cooperation with
the Setmana de Poesia (The Poetry Week)
of Barcelona with the collaboration of Sam
Abrams, one of its directors, has been carried
out during the course.
In the framework of the programme and in
the SNTK BESÒS LAB event, students have
taken part in the mobile device workshop, orga-
nised by Idensitat and taught by Makea, consistent with the realization of a touring device from
a concrete case addressed to a collective or an
entity of the neighbourhood. The practical experience, carried out in the Can Peixauet cupola,
has been used for the closure of the course.
The students of the Master’s Degree
in Design, Art and Public Space have been
able to attend conferences organised for the
programme such as, among others, the one
held by Pep Gatell, artistic director of the Fura
dels Baus, the one held by the artists Josep
M. Martin, Jordi Canudas and Núria Güell (all
of them with outstanding works related to action and social participation), the one held by
writer Javier Pérez Andújar, and the lecture
given by Antoni Miralda in the Barcelona Food
Cultura space, where he explained the characteristics and objectives of this entity.
Furthermore, the students have visited
exhibitions like “Llapis i acció” (Pencil and Action) by curator Mercè Alsina, “Megafone.net”
with its author, Antoni Abad, in the MACBA
and facilities like the one in the Born Centre
Cultural, where they took a guided tour accompanied by Anton Hansen of the Croquis
company. All activities developed included a
visit to the city of Girona, which enabled them
to establish a connection between the public
space and cultural heritage.
area of graphic design
and communication
Master’s Degree in Branding
Postgraduate Diploma in Brands,
Core of Communications
Postgraduate Diploma in Innovating
through Brands
In the present edition, the Master’s Degree
in Branding has consolidated its trajectory
and has counted on the participation of professional experts in this field that come from
the most well-known national and international consultancies, such as Interbrand,
Saphron, Summa and CBA Graells, among
others. The overall assessment of the students has been very positive and the development of the programme has reaffirmed
its interest and satisfaction for the overall
vision that Branding offers.
In the context of Postgraduate Diploma
in Brands, Core of Communications, students have carried out a fictitious projectthesis about Strategic Branding, which was
presented to the brand representatives from
companies such as Bimbo (Thins), Unilever
(Axe) and Novartis (Rhinomer), obtaining
very positive feedback both in the strategic
aspects and in the creative and formal ones.
The Postgraduate Diploma in Innovating
through Brands has likewise been based on
the comprehension of the big changes that
involve the new technologies in the marketing world and the opportunities that stem
from the management, creation and development of brands, and also how branding
can be a key success factor in all that.
The students have had the opportunity
to attend the master classes taught by professionals that are setting trends in the new
situation of the marketing world, and have
shared experiences with investors and startup managers at different stages of their careers. Xavi Guardia, CEO of Sfy, contributed
to the course. Sfy is a company that develops contents for augmented reality devices
(Google Glass).
The project-thesis carried out has been
based on a fictitious world thought up by
the students (“Fiction Design”). The results
have been very interesting and enriching
and have helped students understand innovation as an “attitude” towards the challenges set by the market. The students
successfully presented their projects to
professionals linked to the innovation world,
in some open sessions broadcasted through
ELISAVA‘s Streaming Channel.
Master’s Degree in Packaging Design
Postgraduate Diploma in Packaging
Design and Strategy
Postgraduate Diploma in Graphic
and Structural Packaging Design
The Master’s Degree in Packaging design is
still teaching students to become professionals, teaching graphic and industrial designers
how to become specialists in this field. The
key, one more year, has been the undertaking
of a programme which is very practical, without neglecting subjects that help students
have an open view towards everything that
happens around them.
The Postgraduate Diploma in Design
and Packaging Strategy, which is about the
graphic communication part, complements the
workshops with theoretical and practical classes about Trends, Branding, Neuromarketing,
Creativity, Lettering and Typography with Enric
Jardí (www.enricjardi.com). These workshops,
which are the base of the programme, are
transversal and are directed by well-known
professionals of the sector. Overall, there
have been six workshops (Restyling Packaging, Packaging of High Consumer Products,
Gourmet Packaging, Fragrances Packaging
and Wine Packaging) by Enric Aguilera (www.
enricaguilera.com), Pati Núñez (www.patinunez.com), Jordi Almuni and Xavier Bas (www.
xavierbas.com).
One more year, some projects for reallife clients have been carried out, which have
obtained awards as recognition of the effort
and talent of our students. For example, work
has been done for perfumers Antonio Puig
with the Branding and Graphic competition,
directed by Jordi Torrents and Eva Minguella.
There was also the participation of two scho-
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different and related to Retail. Research, sustainability and leadership tools are areas of
emphasis, fields that have witnessed a growing
demand from consumers (more demanding in
their purchase experience and brand values)
and from companies (who look for leaders in
marketing design).
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Master’s Degree in Design
and Internet Web Project Direction
Postgraduate Diploma in Web Project
Management and Design
Postgraduate Diploma in Design
of Network Applications and Services
In the ninth edition, and under the direction of
David Casacuberta, Ariel Guersenzvaig and
Rosa Llop, the Master’s Degree has consolidated its educational programme enabling students
to develop projects specifically designed for the
Internet, taking into account the contemporary
values of this medium and its design specificities.
The fact that a group of students of our Master’s
Degree — Miquel Mir, Karla Dorado and Enric
Blas — have obtained the Laus Gold Award in
the category of Master’s degree students and the
Laus Aporta Students Award for the social function of design this year proves the consolidation of
the ultimate philosophy of the course.
The offered contents seek to provide global training with which students can learn to
develop functional prototypes in the design and
programming fields, for websites, applications
and Internet-based services. The Master’s Degree has likewise promoted the entrepreneurial
spirit of the medium, including strategic definition contents, positioning, business creation
and fundraising. The methodology aims to help
students feel able not only to be creative on
the Internet, but to direct the development of
innovative projects.
The key framework of the Master’s Degree final project has been developed together with the BulliFoundation with the develop-
ment of proposals for services on the Internet
that come from the contents of the Bullipèdia
(a website), reaching top-level results, both in
the project description and in the prototypes
developed.
This year, the Master’s Degree has
strengthened its teaching team, that consists
of active professionals of the field related to
university teaching, with whom students have
been able to establish a relationship of trust
in their learning process. The main teaching
team consists of teachers Marta Armada,
José Usobiaga, Albert Carles, Karina Ibarra,
Lander Muruaga, Jordi Espuny, Daniel Julià,
Ferran Pruneda, Tona Monjo, Javier Velilla,
Victor Solà and Oriol Ibars, apart from the directors of the course.
Some of the activities carried out have
been lectures and internships, workshops and
master classes. Some professionals linked to
the field have also been invited in order to explain case studies and subjects in which they
are experts, like Irene Pereyra (UX Director of
f-i.com), Lluis Villa (UX Director of Fjord.com),
and the Ladies that UX international collective
to debate the visibility of women in the technological field.
Master’s Degree in Graphic Design
Postgraduate Diploma in Graphic
Design Applied to Communication
Postgraduate Diploma in Graphic
Design and Publishing Projects
The Master’s Degree in Graphic Design, with a
solid academic and teaching structure, continues with its professionally-oriented spirit through
the dynamics of problem solving. The programme has permanently consolidated the figures
of the typographic consultant and of the tutors
of each one of its postgraduate programmes
as the reference point for student monitoring
and development.
The Postgraduate Diploma in Graphic Design Applied to Communication has been developed with a multidisciplinary project around the
topic of the “The credit”, understood like a basic
parameter to reflect and make graphic communication projects in the current complex context.
The Postgraduate Diploma in Graphic Design and Publishing Projects, however, much
more specific, has undertaken three main projects related to the fields of the book, the magazine and digital publication.
Course students have attended a workshop, express capsules of research and experimentation that makes it possible to go beyond
main projects. The list of projects has been:
“Co-creation and Socratic dialogue”, by Humberto Schwab (www. humbertoschwab.net),
“Graphic expression”, by Borja Martínez (www.
losiento.net), “Graphic Expression”, by Javier
Jaen (www.javierjaen.com), “Exhibition”, by José
Manuel Fernandez (www.lagranjadesign.com);
“Covers”, carried out by Bendita Gloria (www.
benditagloria.com), “The digital and analogical
designer”, by Bis gràfic (www.bisgrafic.com),
“Editorial Content” taught by Serge Rompza
(www.nodeberlin.com), and “Press”, with Omar
Sosa (www. apartamentomagazine.com).
Furthermore, some showcases have been
presented and directed by their own authors,
such as Javier Pereda (www.javierpereda.com),
Mario Eskenazi (www.m-eskenazi.com), Oriol
Armengou (www.toormix.com), Dani Navarro
(www.forma.co), Iñigo Jerez (www.extraestudio.
com) and Martí Ferré (www.bildi.net).
Of all activities developed within the framework of the Master’s degree in Graphic
Design, the most remarkable ones are the
master classes, open to all publics, offered by
relevant international figures such as Liza Enebeis (www.studiodumbar.com), Alan Dye and
Nick Finney (www.nbstudio.co.uk), Hervé Rigal
(www.Basedesign.com), John Morgan (www.
morganstudio.co.uk), Mirko Borsche (www.
mirkoborsche.com) and Adrian Shaughnessy
(www.shaughnessyworks.com).
In both postgraduate programmes, students have worked on a final presentation
of their projects in an open exhibition format
carried out outside of the ELISAVA facilities,
specifically in Barcelona’s mucho studio (www.
wearemucho.com), in the case of the Postgraduate Diploma in Graphic Design Applied
to Communication, and Barcelona’s Cosmo
gallery (www.galeriacosmo.com) for the Postgraduate Diploma in Graphic Design and Publishing Projects.
Master’s Degree in Design
and Art Direction
Postgraduate Diploma in Design
and Communication Strategies
Postgraduate Diploma in Art Direction
The Master’s Degree in Design and Art Direction has stood out in the present edition because of the awards obtained with students’
projects. Natalia Lara, Marc Medina and Juliana Duque won the HIV Think Tank contest
(CESIDA) with the collaboration of Janssen.
Through this project, young university students have wanted to get involved in the fight
against HIV and promote a change in behaviour. The contest showed 62 projects from 26
university centres and from 30 different professionals and, of all of them, the finalist was
ELISAVA’s “Noise against AIDS”, which will
become the new national campaign against
HIV, inviting young people to lead a revolution
to achieve a generation free of HIV.
In the framework of the course, it’s worth
mentioning the development of the promotion
and communication project “Eco Museu del
Moianès”, requested by the cultural authorities
of this region, which stands out because of its
proximity tourism potential thanks to the excellent conservation of preindustrial buildings.
Students of the programme visited this place,
where they also carried out some workshops.
In the context of the curricular activities, students took part in the graphic edition
workshop, in charge of Rafael Pozo, where
they performed their own bookbinding projects in ELISAVA’s Graphic Workshop. The
“World Tour” workshops of the project took
place in the Soon studio in Tokyo, led Ángelo
Palma and Javi Donada.
One more year, the Master’s Degree in
Design and Art Direction has relied on the
presence of well-known professionals as invited lecturers to give some master classes.
There have been some lectures about the new
communication paradigms related to communication in the 21st century. Among the lecturers, it’s worth pointing out the presence
of Joan Costa, considered one of the main
precursor of the scientific field in the communication and design world. He talked about the
power of communication against actions, and
Franc Aleu, National Award of Culture by the
Generalitat de Catalunya and frequent collaborator in the multidisciplinary group La Fura
dels Baus, dealt with mapping as a language
of significant impact in the communication
world, both leisure, social and commercial.
Master’s Degree in Advertising
Design and Communication
Postgraduate Diploma in Design
and Communication Strategies
Postgraduate Diploma in Advertising
Design and Creativity
The Master’s Degree in Advertising Design and
Communication promotes its students’ projects
thanks to the collaboration established, since
the beginning, with companies and institutions, and also the activities carried out from
their blog. This platform, that shows contents
related to the new strategy and market trends,
has gone a step further this year and has created a new section, Works in the World, which
showcases the projects of former students.
These projects include the one by Julia Silva
and Miguel Aza, who have travelled around the
world exchanging design services for accommodation and food during more than a year.
The activity of the Master’s Degree programme
has increased this year with the incorporation
of channels in Twitter and Facebook.
The Beef Method has been used during
the course, developed by Víctor Curto, Jordi
Cano and Gem Romero, teachers of the Master’s Degree Programme. It suggests a trip
around different stages of the brainstorming
process and makes it possible to validate progressively the objectives achieved during the
process, both in the analysis phase and the
creative part.
Within the framework of 21st century communication, students have been able to attend
some lectures about the new models of communication given by well-known professionals
of the sector. Among them are: Romà Gubern,
mass media historian; Angel Herraiz, founder
of Herraiz&Soto, who showed the importance of entrepreneurship and its impact in our
society; Jonàs Sala, founder of the Verkami
crowdfunding platform, which introduced new
funding concepts; Beatriz Barco, scriptwriter in the TV programme Redes, about the
functioning of the creative brain; economist
Laura Soler, who taught students new ways
of perceiving and transmitting creativity as
a directive activity; Daniel Solana, president
and founding partner of the DoubleYou, who
based his lecture on the possibilities of interactive advertising; and art director in cinema
and advertising Antxón Gómez.
In addition, students of the Master’s Degree programme attended and participated in
a rehearsal of the “MURS” show, in the field of
the Total Event, from the Fura dels Baus, which
inaugurated the Greek Festival 2014 in the
Montjuïc Castle. Pep Gatell showed students
resources, trip management and control of the
public’s movements as if they were previously
designed choreographies.
Master’s Degree in Photography
and Design
Postgraduate Diploma in Photography
and Design: Image and Creation
Postgraduate Diploma in
Photography and Design: Space,
Media and Broadcasting
During the 2013-2014 academic year, students of the Master’s Degree in Photography
and Design developed, planned, managed
and carried out a public intervention in the
Photography International Festival in Arles
(France). The project, called INFINITE VIEW,
was a reflection on the infinite reproduction of
images in digital media and questioned if this
affected our perception and understanding or
if the meaning of the image was altered. This
intervention involved two actions in the public
space, which turned the streets of the city in
an imaginary museum. The result of this project was published in a book in collaboration
with Instagrafic.
During the course, students have worked
in a specific project for the Vila Casas Foundation, which sees the Can Framis Museum as a
central photographic element. The result of this
project will be shown in the Can Framis facade.
Students also took part in an advertising
photography workshop given by José Mª Roca
for the development of projects, which were
later presented in the “YoungCreatives” international photography contest organised by
Chevrolet. On the other hand, the student Peili
Dong has organised an individual exhibition
within the framework of the documental photography festival DOCFIELD 14, organised by
Photographic Social Vision.
Moreover, the students of the Master’s
Degree in Photography and Design attended
fashion photography workshop with photographer Bernard Arce and worked together
with the students of the ELISAVA Master’s
Degree in Fashion Design, carrying out a
photography campaign for each one of the
collections designed. Student Laura Peña
participated in the photography contest of
the 080 fashion festival, organised by the
Barcelona City Council, in which many photography schools of the city also participated.
Laura was a finalist in the contest.
The best final projects by the students
of the Master’s Degree in Photography and
Design were exhibited in the Mitte Gallery in
Barcelona in September, in an exhibition organised, planned and curated by programme
students, which took the pedagogic experience outside the classroom. These projects
have also been exhibited in Las Arenas, in an
exhibition designed and organised by students
Sabela Eiriz and Heymin Kwon.
Within the framework of the Master’s Degree, different lectures were organised with
professionals of the image sector such as
Pepe Baeza, graphic editor of La Vanguardia,
photographers Ricard Martinez and Txema Salvans, the NoPhoto and Piel de Foto Collective
and Maria Canudas, of La Caixa Foundation.
Other activities in the programme include a lot
of visits to photography and contemporary art
exhibitions, and a significant number of lectures and talks. Moreover, it is the second time
that different students of the Master’s Degree
have participated in the Paso de Zebra festival,
organised by the Mucha Fibra collective in Barcelona’s Raval neighbourhood.
Postgraduate Diploma in Comic
and Illustration
The first edition of the Postgraduate Diploma in
Comic and Illustration has achieved its objectives, marked by an important experimental spirit
and oriented to help students to search, understand and assume the changes experienced in
the draughtsman profession, and to help them
find their place in the international panorama.
With this objective, the course has emphasised
providing the student with the necessary keys
to be able to integrate professionally in the
illustration, comic and graphic creation world
through the development and execution of a
commercial project and/or a personal project
with real clients. During this process, students
have been motivated for the development of
their personal brand and personal style, given
that the key of success consists in detecting
and following one’s own path.
The balanced contents of the programme have made it possible to deal with the
Illustration and the Comic field appropriately,
providing knowledge from the experience
and from a more abstract approach, that is,
locating the contemporary graphic phenomenon in the annual currents of thought. The
results obtained have made clear that students understand the professional operation
of the Comic and the Illustration fields and
an improvement in the quality of its proposals, with really high motivation and general
enthusiasm.
The present edition has been full of small
achievement and triumphs. It is important to point out that the two orders set out by two real
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130
ols from the United States, of which ELISAVA
has been the winner. Additionally, students
Laia Fusté and Carine Attar have obtained
a Laus Bronze and an Ei! Award respectively
with projects carried out within the framework
of the programme.
The Postgraduate Diploma in Graphic
and Structure Packaging design, which complements the previous course, is based on
the communication and design of packaging
through forms. The course emphasizes ecopackaging and the knowledge of how to create forms, packaging materials and impressions. The theoretical classes of environmental
materials and techniques are combined with
six workshops directed by graphic and industrial designers who monitor the projects. These workshops are also given by professional
experts in different fields whose objective is
to help students receive training in areas like
Ecopackaging, Structural Packaging, Packaging for Jewellery, Innovation, restoration,
Point of Sale, Standard Packs and Events.
The context of the projects is carried out in
collaboration with companies.
It is important to point out that, one more
year, students of the Master’s degree programme have had the opportunity of doing internships in agencies in their field, and building
their packaging design portfolios at a high level.
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Postgraduate Course in App Design
In its first edition, and under the direction of Ariel
Guersenzvaig and Rosa Llop, the Postgraduate
Course in Apps Design has been consolidated
as a unique training programme, specialised in
the creation and design of native applications
for smartphones and tablets.
The programme approach, from a design
standpoint, emphasises the description of a
specific methodology for this field in the context of smart devices. The course has provided
its sixteen students with the tools needed to
handle the specific interaction aspects that
these devices require, to understand its creative potential and to acquire a global view of
all the development ecosystem needed for the
implementation and distribution of the apps.
The programme has relied on Javier “Simon” Cuello, José Vittone, Dani Armengol and
Valentí Freixanet as main teachers and on the
presence of Karina Ibarra, Gabi Prat, Francis
Casado, Alexandre Besenval and Steffen Becker as guest teachers in the case study classes.
The valuation of students has been very
positive in all fields: specificity of contents,
planning of the programme, hourly concentration and quality of the teaching team.
area of PRODUCT DESIGN
Master’s Degree in Product Design
and Development
Postgraduate Diploma in Product Concept
Postgraduate Diploma in Product
Development
The Master’s Degree in Product Design and
Development has had the participation of a
large number of students from diverses countries as Italy, Belgium, Portugal, Argentina,
Mexico, Venezuela, Colombia, Brazil, Costa
Rica, and also from other parts of Spain. This
cultural and educational plurality, with professional profiles from the design and engineering field, contributes to a methodology and
knowledge exchange and has become a plus
for the students’ training.
The students of the Master’s Degree
programme, Eduard Carulla, Joan Niubó, Fernando Montero and Alan Niski were the winners of the first edition of the ei! Professional
Edition Awards with the “Nimble” project, a
rucksack for the Alpina brand designed using
a modular fastening system that gets rid of
the physical limitation of traditional rucksacks.
In the ninth edition of the Postgraduate
Diploma in Product Concept, there has been a
collaboration within the framework of the “Strategy Product” subject, with enterprises like Esportiva Aksa (Alpina), specialised in the manufacturing of mountain rucksacks, and Inoxpan,
S.L. (PANDO), dedicated to the manufacturing
of a domestic kitchen fume hood.
Students have attended lectures by Bern
Donadeu (Nacar Design), Xavi Llongueras
(mountain guide), Francesc Vilaró (Diba Barcelona) and Anna Rosell (Integral Design &
Development). They have also visited the
Inoxpan, S.L. facilities and the Ànima, LievoreAlther-Molina, Puig[i]Cabeza Design and Núria Coll design studios. During the programme,
eight internship agreements in enterprises
have been signed.
In this ninth edition of the Postgraduate
Diploma in Product Development, two collaboration agreements have been signed with
the CASUALPLAY and LAMP enterprises for
carrying out design projects and developing
new products. Eight different projects for a
suitcase with the possibility transporting children have been created for CASUALPLAY.
For LAMP, eight design projects have also
been created and a suspended and modular
LED lighting fixture has been developed.
Some extra activities have been organised within the framework of this programme, such as the lecture by Ruben Saldaña
(ARKOSLIGHT), Quim Alcántara (IMAS),
Salvi Plaja (SIMON) and Claudia Carrasco
(DUPONT). Students have visited different
enterprises and institutions like the ASCAMM
Technological Centre (Catalan Association of
Mould and Die Companies), the CIM foundation in the Technological Park of Barcelona
(innovation and technology centre specialised
in the Advanced Technologies of Production),
the MATERFAD materials centre, and also the
CASUALPLAY and LAMP facilities. It’s important to point out the 3D-Printing Workshop
for the manufacturing of different mechanism
prototypes in cooperation with the CIM foundation, the Smartmaterials Workshop using piezoelectric, thermoelectric and shape-memory
materials in innovative products, and the Corian Workshop, focusing on the design of new
products, in cooperation with DUPONT. During
the postgraduate programme, eight internship
agreements in different design and product
development enterprises have been signed.
Master’s Degree in Furniture Design
Postgraduate Diploma in Furniture Design
for Communities, Contract and Urban
Postgraduate Diploma in Furniture Design
for the Habitat
The Master’s Degree in Furniture Design includes the professional discipline from a specialised perspective, focusing on furniture as a
social and cultural object.
The main objective of this last course has
been to strengthen the training of the furniture
designer’s profile as a professional with an attitude and a methodology that are different with
respect to other fields of design.
In this edition, we have consolidated the
offer of the Master’s Degree programme
format with a constant interaction between
the two Postgraduate Contract and Habitat
programmes, which has made it possible to
develop the contents in an optimal way. The
students have carried out top-quality projects,
showing a high degree of professionalism with
some proposals that are increasingly gaining
visibility and becoming viable.
In the context of the programme, an ergonomics workshop has been organised with
some specific exercises to visualise the key
concepts to be considered in the design of seats and chairs, together with sessions dealing
with the antecedents of the furniture sector by
Stefano Colli, with the figure of “i maestri” as
a central point to articulate the discourse and
its context.
The students of the programme have attended a wide range of scheduled activities,
such as open lectures by architect Xavier Monteys and industrial designer Eugeni Quitllet. It’s
important to point out the conferences by Nani
Marquina in his shop-showroom in Barcelona
and the visit and class at the Joquer S.A.Show
Room and upholstery, with Miquel Àngel Carretero. It’s also important to mention the trips
to the Dynamobel companies in Peralta with
Master’s degree in Interior Space students, and
other visits to relevant companies and institutions, such as: AIDIMA, benchmark technology
centre in the furniture sector in Paterna (Valencia) and Punt Mobles, also in Paterna; Mater,
FAD Centre of Materials; visit to the industry
and design centre of Figueras International
Seating, in Lliçà d’Amunt and La Garriga, respectively, and the BD Barcelona Show Room,
the Domestico Shop in Barcelona, and Casamitjana in Terrassa.
The current edition of the programme has
relied on the participation of well-known professionals such as Vicent Martínez (industrial
designer and founder of Punt Mobles), Josep
M. Tremolega (designer and director-editor of
Mobles 114), Ignasi Bonet (architect of the
Diputació de Barcelona), designers Christophe Mathieu, Alberto Lievore, Stefano Colli,
Martín Ruiz de Azúa and Raimon Monsarró,
Marcelo Alegre (Designer), Idoia Urdiain, Ernest Frigola (Engineer), Sergio Chismol (responsible for the development of new products
in Andreu World) and Antonio Bustamante
(architect, ergonomist and safety inspector).
Postgraduate Diploma
in Digital Modelling
The objectives of the programme consist in
training specialists in the development of 3D
digital modelling in real time in the sectors of
product design, vehicle design and architecture, as well as having students witness reallife conditions. At the same time, the course
intends to train students’ capacities which are
necessary for the application of the acquired
knowledge in specific real-life projects through
the Thesis Projects.
The main focus of training was the learning process of methodologies and strategies
to define and control the form, although there
was also in-depth training on digital representation: rendering, digital animation and presentation in multimedia environments.
In the Postgraduate programme, there
was a lot of work involving new-generation
specialized tools applied to the representation
of environments, surfaces and materials, like,
for instance, the Autodesk Alias software, Autodesk Maya and Icemsurf. Some of the most
basic computer programmes, such as Photoshop and Premiere, were also used.
It’s important to point out the quality of
the Thesis Projects presented, the majority
of which were related to the vehicle sector. For the monitoring of the Thesis Projects and the final correction, we had some
guests from the Centro de Diseño de SEAT:
Manel Garcés, CAD & Visualization Manager, and Albert Ayats, in charge of CAD
Disseny Exterior.
Once the course was completed, projects
were presented in the Showroom of the Centro
de Diseño de SEAT, in front of SEAT and ELISAVA representatives. It is important to point
out that the incorporation of students to the
labour market has been very satisfactory.
Postgraduate Diploma in Alternative
Jewellery Design
The second edition of the Postgraduate Diploma in Alternative Jewellery Design, directed by
Ramon Oriol and Josep Puig, has included the
participation of students who come from Peru,
Brazil, Mexico and Spain, and a teaching team
of fifteen teachers covering different subjects
and fields, such as jewellery, industrial design,
glass, paper, metals and finishes, packaging,
retail, digital printing, branding, varnish, fashion
and business management.
Ramon Isern, industrial designer, gave the
inaugural lecture of the course, and Emili Padrós, from the Emiliana Design studio, whose
jewellery and trophy design is remarkable, also
shared his experience with students. Furthermore, Eva Minguella, director of the Master’s
Degree in Packaging Design, and the designer
Martín Azúa carried out a packaging workshop
based on designing packaging for the ceramic
jewels of artist Carme Balada. In the context of
this workshop, students who had taken part in
the final presentation of the projects visited the
artist’s studio-workshop.
The varnish technique has been incorporated in this edition of the Postgraduate Diploma
by the jeweller and specialist in this field Montserrat Núñez, taking advantage of the facilities
and equipments of ELISAVA’s Science and
Technology Laboratory.
Throughout the course, there have been
some guided visits to the studios of Josep Mª
Menen (wood), Xavier Bonet (glass) and to the
DHUB exhibitions. The second edition of the
workshop about paper and origami took place
during the programme in charge of artist Pedro
Núñez.
The final projects have been presented
once again in the framework of the Esther Montoriol Contemporary Art Gallery of Barcelona.
The project of student Anna Brucart has been
selected for the Ei!Professional Edition awards.
area of DESIGN, STRATEGY
AND MANAGEMENT
Master’s Degree in Research
for Design and Innovation
Postgraduate Diploma in Coolhunting.
Design and Global Trends
Postgraduate Diploma in Innovation
and Design Thinking
The 2013-2014 edition of the Master’s Degree in Research for Design and Innovation
has counted with the participation of a group
of 32 students of different nationalities and
professional backgrounds, distributed in seven work teams, that developed some real
projects for Hewlett Packard, Telefónica,
Presidencia de Colombia Programa de Derechos Humanos, Adama Social Hub and
Menu&Menu, covering the three research
lines of the course: innovation in large enterprises, innovation in PYMES and social
innovation.
During this course, and thanks to the mediation of the Innovation Direction in charge of Enric Bayó, it has started with an interesting work
process with ACCIÓ, the agency for business
competitiveness of the Generalitat de Catalunya,
whose first collaboration has been consulting
work for the Campos Estela company for its
new Menu&Menu brand.
In the framework of collaboration with other institutions, and thanks to the agreement
signed with the Communication School of the
Hogeschool of Rotterdam, Jorge Rodríguez,
director of the programme, participated in the
International Week, an event organized by the
Dutch centre, with two workshops: The Future of
Street Food and Smart Cities and Human Rights.
In both workshops, students were able to apply
Design Thinking techniques to develop their
proposals.
At the same time, during this course progress has been made in relation to the agreements with the Rotterdam Business School,
a centre that has shown huge interest in the
development of joint programmes, teacher and
student exchange, and the projects in the framework of the Erasmus+ programme, in which
it has taken part in previous years. These alliances confirm the importance of innovation both
in the academic world and the business world,
while they gradually consolidate the MIDI programme.
The LEGO Serious Play methodology was
introduced this year, working with instructors
experienced in Service Design and Experience
Design processes, building on gasification and
user experience topics.
In the Social Innovation area, together
with the Programa Presidencia para los Derechos Humanos, the Agencia Nacional para
la Superación de la Pobreza, the Instituto Ramon Llull and Design Thinkers Group, have
published the book Human Rights Culture
from a Social Innovation Standpoint, which
gathers methodologies and tools to introduce
the innovation in the public sector in Colombia
based on the experience of one and a half
years of workshops and training to Colombian public servants. This project has relied on
the help and guidance of Alma Viviana Pérez, director of the Programme, and Angelino
Garzón, Vice President of Colombia.
Also worth pointing out are the links of
new enterprises to the Iberital and Mipol programmes in the ACCIÓ PYMES sector , and of
the City Hall of Barcelona in the area of Social
Innovation with the VINCLES Project, networks
of trust for the elderly, winner of the Bloomberg
grant for social initiatives.
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132
clients (the cover of the Timeout magazine and
the cover of a book from the Blackie Books publisher) were bought by both enterprises. In the
case of Blackie Books, it’s especially gratifying,
given that it is a first-class publishing house that
stands out for its originality and the quality of its
cover illustrations.
The programme opened its doors with lectures given by high-profile professionals such
as those from the Brosmind creative studio and
graphic comedian Darío Adanti, who went there on behalf of the satirical magazine Mongolia.
Both lectures have managed to reach the Top
10 position in relation to visits to ELISAVA’s
Streaming Chanel. It is important to point out
the masterclass taught by Fernando Tarancón,
editor of Astiberri, a multi-prize-winning editorial and a European-level reference in the publication of the graphic novel. These landmarks,
with the extraordinary quality of teachers that
were providing knowledge during the entire
course (first-class names like Miguel Gallardo,
Flavio Morais and Sergio Mora) make us confirm that the first edition of the Postgraduate
Diploma in Comic and Illustration has been a
complete success.
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Master’s Degree in Fashion Design.
Process, Innovation & Brand
Postgraduate Diploma in Fashion Design:
Methods, Research and Creativity
Postgraduate Diploma in Branding
Fashion Design: Collection and Brand
The academic year 2013-2014 has witnessed
the achievement of a model of fashion training
which is pioneer in Spain, the result of a unifying
and multidisciplinary conception around the
project culture and design management, in line
with the design philosophy and pedagogy of the
institution that embraces it. A unique pedagogical model in the field of fashion schools, for
which it represents a referent point.
This experimental and innovative course
has made it possible for students to develop
their creations, joining technical competence
and creativity. This is the only way to achieve
excellence. From the very conceptual stage,
they are always assisted by well-known faculty,
including great designers such as Daniel Lierah
and Arturo Martínez, trained in one of the best
three European design schools, and the great
master toiliste Rodrigo Alcazar, who has worked
for Hervé Léger, Steffie Christiaens, Karl Lagerfeld, Givenchy, Nino Cerruti, among others.
The Master’s Degree in Fashion Design has positioned itself with strength and
singularity. Proof of this are the high-quality
projects carried out. Among them, the most
distinctive ones are: “Onde de choc”, by d’Eleonor Tarradas, winner of the ei! Professional
Edition Awards, Opinion of the Audience category, and finalist of the Modafad award to the
emergent designers together with Magdalena
Fernández, with the collection “Ecuación de
Felicidad”. Currently, both are working on creating their company.
It is also important to point out the collections designed by Alma Palacios and the
ones by Jorge Lorenzo. While Alma has achieved an internship contract at Boris Bidjan
Saberi, one of the most international design
studios in Barcelona, Jorge has been asked
to design the wardrobe for a performance that
will take place in academic year 2014-2015
at the Mercat de Les Flors. Apart from these
students, all students that want to do internships have done them in the fashion industry,
in entities such as the Textil Santanderina
group, the same Clúster Tèxtil and Moda de
Catalunya, Janina Lencería and Baño or the
METAL magazine, between others.
The Centre de Transferència Tecnològica AITEX participated throughout the course.
This institution has taught two courses: “Textile
Technology and Smart Fabric” and “Sustainability in the Textile and Fashion Field”. The
programme promotes professional networking
through the collaboration with different agents
that are leaders in the textile and fashion sector, and also with the Clúster Tèxtil i Moda de
Catalunya, the Fashion Department of Generalitat (CCAM), the DHUB Museu Tèxtil i de la
Indumentària, and enterprises such as Mango,
Textil Santanderina, Janina, Teresa Helbig and
others related with the services of communication specialized in fashion, such as IT FASHION
or METAL.
This year, the final presentation of the collections, at the FashionLab Show 2014 ELISAVA event, has welcomed the collaboration of
well-known artists of the Catalan scene, such
as Javier Peñafiel, Carme Torrent and Aimar
Arriola, and has allowed students to enjoy an
interdisciplinary experience which will open new
gates of exploration and innovation.
SUMMER SCHOOL
The Summer School at ELISAVA is focused on
perfecting knowledge and abilities and exploring new creative sides, and on enhancing the
value of students’ development. Its schedule is
based on two core concepts: the courses developed with Central Saint Martins in London,
the Dual City Courses, and the School’s own
educational offer.
The Summer School attracted 179 registered students from 28 different countries
in Europe, America and Asia. Specifically, four
Dual City Courses have been offered, taught in
English between London and Barcelona, and
10 programmes which took place entirely at
ELISAVA, in Spanish, with the exception of the
Retail Design Course, which is taught in English.
The teaching offer, developed during September 2013 and July 2014, has included a varied programme based on the different design
areas. The list of Dual City Courses has been
as follows: “Graphic Design and City Typography”, “Furniture Design. Inside and Outside
Spaces”, “Visual Merchandising” and “Interior
Design for Retail”. And the following courses
were offered at the School: “Adobe Suite. The
designer’s table”, “Basic training. Technical
course. The perfect preparation for the Degree
programmes at ELISAVA”, “Ephemeral Spaces.
Exhibition Design”, “Visual Merchandising and
Window Dressing”, “Retail Design Course”,
“Resolutive Creative Thinking”, “TrendsLab:
Trend and Innovation Lab”, “Lighting Design I
and Lighting Design II. Light, Perception and
Space” and “The Sketch and the Sketchbook
as Design Tools”.
VISITING UNIVERSITy
ELISAVA offers international academic centres the possibility of complementing their
training with programmes aimed to cover
their curricular and academic needs, the Visiting University.
During this academic year, ELISAVA has
welcomed more than 50 students from Asia
and America, specifically from the Technological and Higher Education Institute of Hong
Kong – THEI (China) and students from the
Instituto Tecnológico de Estudios Superiores
of Monterrey (TEC) and from the Centro de
Estudios Superiores de Diseño de Monterrey
(CEDIM), Mexico.
The programmes carried out have been as
follows:
• “A Contraluz”. This workshop offered
CEDIM students the opportunity of filling
out their training with the development
of real-life architecture and interior design projects and with interesting visits
to works and architecture studios in Barcelona. The objective of the course was
to define a project and specially strengthen the creative value, considering the
real context and adding modern technical aspects and solutions, promoting the
consistency and suggestion of innovative results. This workshop, developed
between May 26th and June 20th, was
directed by Lola Domènech, architect
and teacher of the Master’s Degree in
Interior Design at ELISAVA.
• “Landscape Design Appreciation”.
Addressed to students of the Technological and Higher Education Institute
of Hong Kong – THEI and under the
direction of Martí Franch and Lucia
Vecchi, this workshop was an introduction to the basic principles and the
design methodologies of landscape appreciation through some debates about
very famous landscape locations and
projects. The course broadened students’ perspectives, providing a general
image about the practice of landscape
design and its social and environmental
contributions. The programme, which
was carried out from June 16th to July
1st, increased the students’ awareness
about cultural and technological meaning beyond visual forms.
• “Design with Sustainable Material”. The
objective of this course was to develop
the intellectual habitat of students from
the THEI and their aesthetical sense
through the appreciation of contemporary materials used for daily designs.
Through the exposition to the innovative trends in the use of materials in the
global market, students developed social
awareness and appreciation for the advanced notions of sustainability from a
socio-cultural standpoint. The programme, carried out from the June 16th to
July 1st, was directed by Laura Clèries
and Robert Thompson.
• “Design for Packaging”. Students of
the Instituto Tecnológico y de Estudios Superiores de Monterrey carried
out this programme from June 17th to
July 11th, under the direction of Eva
Minguella, director of the Master’s Degree in Packaging Design at ELISAVA.
The objective of the course was to train
professionals to communicate, formally
and graphically, the characteristics of a
product and develop projects following a
methodology of social and environmental responsibility.
• “Retail & Brand Design”. The RetailTec
programme, organised by students of the
TEC of Monterey, dealt with the practice
of design and ephemeral space creation
strategies. The workshop methodology
included a first part of retail space trend
analysis, its different formats and the
strategies of brands to generate clients,
and a second part, based on the global
creation of a brand Book, like the ones
from Zara, Mango and Camper. Carmen
Malvar, director of the Master’s Degree
in Retail Space: Retail Design at ELISAVA, taught this course, which took place
from July 2nd to July 30th.
VOCATIONAL TRAINING
IN DESIGN
General Overview
The 2013-2014 school year witnessed the
initial implementation of the new curriculum
(LOE) that, despite all the vital changes it has
implied, has taken place with total normality.
Within the general objectives of the
course, it is important to point out the high
percentage of graduate students and the fact
that, one more year the index of students that
join the workforce has been above the general
average of vocational training courses, even
doubling the average percentage in some
courses.
As an innovation, it’s also important to
point out that the Leonardo grants have been
added this school year. These are the new
Erasmus grants for Vocational Training courses that have increased the number of our international students who have benefitted from
this academic aid.
Activities
VI week (Vocational Training in Medium
and Superior Grade)
The seventh Design Week has taken place
from the 25th to the 28th of March of 2014,
and its main theme is “Una crida a favour de la
Fundació Contes pel Món“ (“A call in favour of
the Contes pel Món Foundation”).
The Contes pel Món Foundation was
founded in 2008 with the objective to promote
children’s access to the universal culture, both
written and oral, preserving and getting back
the knowledge of traditional cultures that exist
in their popular tales: they have the capacity
of transmitting values of universal peace. The
Design Week makes a call in favour of that
non-profit entity, in existence for five years this
year. The action suggested by the students will
be developed in different squares of the Gràcia
neighbourhood in Barcelona.
School Project – Enterprise
Among the most remarkable projects that have
been carried out in this scholar year, it’s important to point out the one carried out with the
JMT Ambiplan enterprise, that has convened
an exclusive competition for our students from
the Vocational Training in Superior Grade in
Interior Design Project Management with the
objective of designing a stand to present its
company at the Eventoplus fair, which took place in Madrid in July of 2014. The members of
the winning team travelled to Madrid invited by
the company in order to validate the staging of
the stand they had designed and to be present
on opening day.
As is the case every school year, all students that complete graduate programmes do
the credit for workplace training with worldclass companies in the plastic arts and design
fields, which generates a synergy between our
school and the labour market that usually results in the hiring of our interns.
Worth noting yet another year is the smooth
functioning of the job training centres and the
willingness of all companies involved to participate. The list of partner companies is as follows:
8 Disseny SCP (Maneko), Activos de Comunicación Visual S.A., Addium Comunicación
S.L., Adrenalina Internet Group S.L., Alicia &
Fernando S.L., Ambiplan Diseño S.L., Arboretum S.L., Calimatur S.A. (Greek), Caram Quin
Disseny S.L., Commo Ideas, S.L., Cuixart Goday
S.L., David Boldú Montoro, David Ruiz and Marina Company S.L., DDB Tandem S.A., Disseny
Papeti S.L., E2S Cardona S.L., Elix Rehabilitación y Construcción S.L., Empieza por I S.L.,
Quique López, Enterprise Consulting Training
S.L.U., Estudio Carmen Pinos, Estudio de Arquitectura y Decoración Ojinaga, Explicit Punts
S.L. (Trespuntzero), Ferrater Campins Morales
(Paradigma), Formes S.C.P., ELISAVA Private
Foundation, Taller de Músics Private Foundation, Geometric Estudio, S.L., Gimeno Art Final
S.L., Goed Comunicació S.L., Grotesk Design
S.L., Group Lottuss Corp. S.L., Guiuri-Europa,
S.L., Josep Maria Rius Ortigosa (JOMA), La
Funda LFAAACW S.L. (LA-FUNDACIÓN),
Lorna Agustí Rovira, Mes K Dissenys S.C.P.,
Mezkol Vell S.L. (Joan Casals Arquitecte), Morera Design Consultants S.L., Morillas Brand
Design S.L., Proximma Comunicación S.L.,
Publigrup Marketing & Publicidad S.L., Pulso
Ediciones S.L., Servicio Estación S.A., Solucions Gràfiques per a Impremta S.L. and TAG
Graphics S.L.
INTERNATIONAL
RELATIONS
In the 2013-2014 academic year ELISAVA
continued to develop its commitment to the
internationalisation and the cooperation with
well-known universities with which it collaborates within the Erasmus programme and
through bilateral agreements. This commitment
to open to these interesting contexts for design
and engineering is one or the main distinctive
features of ELISAVA’s teaching project, and
it consolidates the School’s aspiration in the
teaching of graduate students that are able to
perform in a global environment.
The main character of the activity of this academic year has been the renewal of the exchange agreements of students and teachers in the
framework of the new Erasmus + programme,
promoted by the European Union for the 20152020 period. This fact has made it possible to
assess the results achieved in the previous five
years, characterised by the constant increase of
agreements, and also for planning a revision of
the agreements with European partners.
After this process, the exchange network
of the students and teaching staff of ELISAVA
still relies on around 70 centres around Europe, the American continent, Asia and Australia.
Within the framework of European collaboration programmes, new agreements have been
signed with the Facoltà di Design e Arti de la
Libera Università di Bolzano (Italy), the Escola
Superior de Artes e Design-ESAD of Porto-Matoshinhos (Portugal) and the Kingston University
of Kingston Upon Thames (United Kingdom). In
the field of the agreements, an agreement has
been defined with the Universidad San Francisco de Quito (Ecuador), which reinforces the
collaboration with South America.
One more year, ELISAVA has been consolidated as a much-requested exchange
destination by foreign students, who identify
Barcelona as one of Europe’s leading cities in
terms of design. The value of this flux resides in
its bidirectionality, considering that, on the one
hand, the diversity of profiles and perspectives
of the students from other countries enriches
the School and that, moreover, their presence is an incentive so that ELISAVA students
consider the possibility of complementing their
training with a stay abroad.
Of all the internationalisation actions, it’s
worth pointing out the “IP Urban Regeneration”
workshop at ELISAVA, financed with funds
from the Erasmus programme. It has gathered
more than 70 students and teachers of Architecture, Design, Technology and Engineering
from Germany, Austria, Belgium, Bulgaria,
Spain, Finland, Lithuania, Czech Republic and
Turkey during two weeks in March in order to
work on some urban regeneration alternatives
for new ways of living.
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135
International Relations related
to ELISAVA
Australia
Swinburne University of Technology,
Melbourne.
Royal Melbourne Institute of Technology RMIT, Melbourne.
Austria
FH Joanneum University of Applied Sciences,
Graz.
Fachhochschule Salzburg. Salzburg University
of Applied Sciences, Salzburg.
Universität für Angewandte Kunst Wien,
Vienna.
Belgium
Faculty of Design Sciences. University
of Antwerp, Anvers.
LUCA School of Arts, Brussels / Gant
Faculty of Architecture. KU Leuven, Gant /
Brussels.
Université Catholique de Louvain-LOCI,
Louvain-la-Neuve.
Thomas More Mechelen-Antwerpen, Mechlin.
Canada
École de Design Industriel. Faculté de
Aménagement, Université de Montréal,
Montreal.
Chile
Pontificia Universidad Católica de Chile,
Santiago de Chile.
China
Technological and Higher Education Institute
of Hong Kong – THEI, Hong Kong.
Costa Rica
Universidad Veritas de Arte, Diseño
y Arquitectura, San José.
Czech Republic
Academy of Arts, Architecture and Design
Prague - VSUP, Prague.
Denmark
Danmarks Designskole, Copenhagen
Kolding School of Design, Kolding.
Ecuador
Universidad San Francisco de Quito, Quito.
Finland
Aalto University School of Art and Design,
Helsinki.
Institute of Design and Fine Art. Lahti
University of Applied Sciences - LUAS, Lahti.
Institute of Art and Design. Helsinki Metropolia
University of Applied Sciences, Vantaa.
Seinäjoki University of Applied Sciences,
Seinäjoki.
France
L’École de Design Nantes Atlantique, Nantes.
École Supérieure d’Arts Graphiques et
d’Architecture Intérieure, Paris.
École Nationale Supérieure de Création
Industrielle (ENSCI /Les Ateliers), Paris.
Olivier de Serres-School of Art and Design/
École Nationale des Arts Appliqués et des
Métiers d’Art, Paris.
École Supérieure d’Art et Design
de Saint-Étienne, Saint-Étienne.
Strate Collège, Sevres.
Germany
Augsburg University of Applied Sciences
and Arts, Augsburg.
Staatliche Hochschule für Gestaltung
Karlsruhe, Karlsruhe.
Akademie der Bildende Künste München,
Munich.
School of Design, Potsdam.
Faculty of Art and Design. Bauhaus Universität
Weimar, Weimar.
Greece
University of the Aegean, Mytilene.
Hungary
Moholy-Nagy University of Art and Design,
Budapest.
Ireland
National College of Art and Design, Dublin.
Israel
Bezalel Academy of Arts and Design
Jerusalem, Jerusalem.
The Department of Interior Design COMAS,
Rishon LeZion.
Italy
Facoltà di Architettura. Università degli Studi
di Sassari, Alger.
Facoltà di Design e Arti. Libera Università
di Bolzano, Bolzano.
Università degli Studi di Firenze, Florence.
Nuova Accademia di Belle Arti Milano, Milan.
School of Design. Politecnico di Milano, Milan.
Politecnico di Torino, Turin.
Mexico
Instituto Tecnológico de Estudios Superiores
de Monterrey, Monterrey.
Universidad Autónoma de San Luis Potosí,
San Luis Potosí.
Netherlands
Gerrit Rietveld Academie School of Art
and Design, Amsterdam.
AKI / ArtEZ Academy of Visual Arts
and Design, Arnhem and Enschede.
Faculty of Industrial Design Engineering. Delft.
University of Technology, Delft.
Design Academy Eindhoven, Eindhoven.
The Royal Academy of Arts - KABK,
The Hague.
Utrecht School of the Arts, Utrecht.
Norway
Faculty of Design, Oslo National Academy
of the Arts - KHiO, Oslo.
Norwegian University of Science
and Technology - NTNU, Trondheim.
Poland
Jan Matejko Kraków Academy of Fine Arts
Technical University of Lodz - Faculty of
Material Technologies and Textile Design, Lodz.
Portugal
Instituto Superior de Educação e Ciências,
Lisbon.
Escola Superior de Artes e Design-ESAD,
Porto-Matosinhos.
Instituto Politécnico de Tomar, Tomar.
Slovenia
Academy of Fine Arts. University of Ljubljana,
Ljubljana.
Sweden
Konstfack Stockholm. University College
of Arts, Crafts and Design, Stockholm.
Beckmans College of Design, Stockholm.
School of Design and Crafts, Göteborg
University, Goteborg.
Switzerland
École Cantonale d’Arte de Lausanne,
Lausanne.
Hochschule Luzern - Design & Kunst. Lucerne.
University of Applied Sciences and Arts - Art
and Design, Lucerne.
Zurich University of the Arts, Zurich.
United Kingdom
University of Wales Institute, Cardiff.
Glasgow School of Arts, Glasgow.
Kingston University, Kingston upon Thames.
Winchester School of Art. University of
Southampton, Winchester.
United States
California College of the Arts, San Francisco.
Rhode Island School of Design, Providence.
innovation,
research
and companies
FEATURED RESEARCH
PROJECTS
ARÇELIK
Programmes: Degree in Design and Degree
in Engineering in Industrial Design.
Type: Research & Innovation Lab. Research
Project.
Project: ARÇELIK Research
and Innovation Lab”.
Students: Raúl Arribas, Oriol Bertomeu, Mar
Ferrer, Berta Julià and Ivan Pajares.
Coordinator: Daniel Cid.
Tutors: Jordi Canudas and Robert Thompson.
Description: The main objective of this collaborative project was to provide innovative ideas
for potential appliance products according to
new scenarios prefigured by today’s society.
These ideas may then be used in the company’s future design projects.
Providing innovative ideas for new, smart
appliances is a key area in terms of economic
growth. These types of products are revolutionising the way people learn, move, entertain
and interact with the artificial environment in
which they live. This fact, together with the application of interactive technology, especially in
the world of electrical devices, opens the door
to new discovery and exploration opportunities.
With all this in mind, ARÇELIK trusted ELISAVA as an external innovation centre for developing research and innovation labs as a new
way of developing research applied to design.
ELBULLIFOUNDATION
Type: Research & Innovation Lab.
Research Project.
Project: “ELISAVA elBulli Challenge”
Students:Àlvar Acebrón, Teresa Baena, Amaia Bilbao, Marc Bové, Alicia Camiña, Ferran Casas, Ester Clapés, Javier del Toro, Alexandra
de Requesens, Sergi Comabella, Kitiara Ferrán,
Pau García, Berta Gironella, Juan Gonçalves,
Berta Julià, Gastón Lisak, Dani Llugany, Mario
Martínez, Paola Matzumura, Eva Molins, Laia
Pascual, María Teresa Pérez, Gerard Portet,
Juan Sierra, Anna Slovinsky, Andrea Soto,
Nina Sundberg, Pol Trias, Juliana Trujillo and
Rongxin Ye.
Coordinator: Daniel Cid.
Tutors: Martín Azúa, Ramon Faura, Ariel
Guersenzvaig and Carmen Malvar.
Description: This was a response to the
challenge ELBULLIFOUNDATION presented
ELISAVA for working together on the ElBulli
DNA and elBulli 1846 project. The School put
the creative talent of its students to work for
generating intensive and open ideas as the
groundwork for future scenarios. The aim of
this initiative was to stimulate enriching thought
processes that would lead to new situations,
avoiding premature conjectures and advancing
from a situation of uncertainty through research and experimentation. It broke the typical
schemes on the concept of both research
areas and visitor areas, creating new experiences or other narrative possibilities of what
a cultural space can be. Through collaborative
and multidisciplinary efforts, multiple proposals
were generated to project new possible scenarios. The new concepts have been recorded in
a series of audiovisual elements: the no limit
experience, seasonal museum, new entrance
ticket concept, manifesto for an interior design
tailored for elBulli and transformation of data
generated by visitors and elBulli into interactive
systems and experiences.
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136
The academic year has also presented the possibility for a small number of students from foreign universities with which there is no bilateral
agreement to come to study at ELISAVA from
one to three trimesters as free movers, giving
response to a demand that was disregarded.
ELISAVA’s international projection is also
articulated through different associations.
The School is part of the Red Cumulus, which
gathers more than 200 teaching institutions in
the design world and is a member of the IAESTE (International Association for Exchange of
Students for Technical Experience). Additionally, it collaborates with the Council on International Educational Exchange, a non-profit
organisation designed by the US Department
of State with the objective of managing the international programmes of exchange students.
The participation in Cumulus activities has
been reactivated this year, with the attendance
of ELISAVA representatives in congresses in
Dublin and Aveiro and the participation in the
X-Files work team on international relations.
The strategic activity lines still rely on the development of exchanges and the relations with
leading institutions at the international level, both
in the European and American context, in which
ELISAVA is now present, as in others — mainly
Asia and Oceania — in which can be identified interesting possibilities of collaboration. In this field,
the constant revision and renovation of exchange
agreements will make it possible to generate new
collaboration possibilities.
Apart from working actively for the development of student exchanges, ELISAVA
also promotes the mobility of teaching staff
and research activities, which go hand in hand
with actions carried out in the last years. In
this academic year, ELISAVA has welcomed
teachers from the Politecnico di Milano (Italy),
UAS, Seinajoki (Finland), Vilnius Gediminas
TU (Lithuania), Istanbul Ticaret Üniversitesi
(Turkey). Teacher from ELISAVA have participated in teaching staff mobility programmes,
carrying out lessons in the Politecnico di Milano (Italy), Libera Università Bolzano (Italy), TU
Delft (Netherlands) and NCAD Dublin (Ireland),
consolidating a practice which would be desirable to extend further in the future.
FUNDACIÓ ARRELS
Programmes: Degree in Design.
Type: Research & Innovation Lab.
Academic Project.
Project: “Show flat”.
Students:Students from the Future Habitat
Module.
Tutors: Francesc Pla, Iñaki Baquero, Daniel Cid
and Albert Fuster.
Description: FUNDACIÓ ARRELS and ELISAVA conducted an Innovation Lab which involved creating the interior space of a “Flat 0”,
an experimental project to temporarily house
homeless people, accompanied by Arrels volunteers. The proposal was made in order to
provide real input to the project which Arrels
wants to carry out in the flat provided by the
City Council for such uses in Carrer del Carme
84, first floor, 2nd door. The idea is to meet the
needs of users not only from a care and legal
perspective, but also understanding the values
and expectations of the accommodation, as
well as its associated functions, symbols and
experiences. To carry out this project, students
and teachers contacted Arrels coordinators
and pilot flat users. They also visited current
flats for the homeless, the Arrels headquarters
and other related facilities.
TALGO
Programmes: Degree in Design and Degree
in Engineering in Industrial Design.
Type: Research & Innovation Lab. Research
Project.
Project: “TALGO Interior Design Lab.”
Coordinator: Daniel Cid.
Group leader: Núria Coll.
Tutors: Isaac Salom and Jessica Fernández.
Students:Bernat Bisbal, Àlex Casabó, Alba
Clemente, Belén Collado, Jordi Forns, Lucas
Gonzalez, Blanca Guasch, Pau Homs, Anna
Inglés, Pol Lapeira, Maria Sanmartín and Anna
Slovinsky.
Description: TALGO commissioned ELISAVA
to undertake an intensive field study and user
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Innovation and Enterprise
Featured Projects
ADVANCED NANOTECHNOLOGIES
138
Programmes: Degree in Engineering in Industrial Design
Type: Academic Project.
Project: “Càlid” [“Warm”]
Student: Nicole Vindel.
Tutor: Jèssica Fernández.
Description: Advanced Nanotechnologies, a
company with proprietary nano-coating and
nano-particle technology, developed, together
with ELISAVA, a project to design a nanotechnology-based object to boost, improve or
propose a better quality of life within areas with
different possible futures in the urban landscape, taking into account the proper relationship
between society, technology, people and their
needs. An example of the results can be found
in “Càlid”, which offers alternative food items
that enhance the diner’s experience and interaction through advanced materials in creative
gastronomy, such as a thermo-sensitive bowl
that opens upon receiving heat stimulus from
broth or sauce, or containers that enhance contrasting temperatures like serving hot contents
inside a frozen dish.
BARCELONA CITY COUNCIL
Programmes: Degrees and Master’s Degrees.
Type: Innovation Lab. Workshop.
Project: “BCN RE.SET”
Students: Anna Benet Prat, Marc Cervelló Griso, Gemma Sastrada Mestre, Mayte Perez Moreno, Agustina Garrigou, María Palacio, Marc
Buchaca Balast, Angela Toledano Hervás, Cristina Vall-Llosera Nonell, Iraia Veiga Camacho,
Paula Camarasa Sicila, Berta Canet Marsal,
Mónica Caño Lloret, Javier Capdevila Gómez,
Andrée-Ann Daniels, Nadja Verena Doerfel,
Michelle Girardi Pino, Claudia Casellas Villa,
Sara Lastra Boniquet, María Martínez Rodríguez, Clara Masso Minguella, Cristina Miquel
Vidal, Nerea Porta Lupión, Judit Riba Mauri,
Pablo Roche Pino, Rebeca Sanchez Caro, Astrid Steegmans Guerrero and Estelle Thébault.
Tutors: Ricardo Guasch, Albert Fuster,Toño
Foraster, Victoria Garriga, Joaquim Matutano,
María Güell, Carlota Gomez, Sylvia Felipe and
Rosario Hernández.
Description: ELISAVA worked in co-operation
with the renowned architectural firm Grafton
Architects on the project “Memory Box/House
of Memory”, an installation set up at Barcelona’s Arc de Triomf as part of the BCN RE.SET
ephemeral street architecture circuit. A multidisciplinary team of over 30 students and 7
teachers from different nationalities involved in
ELISAVA’s Degree in Design and Master’s Degrees spent more than 500 hours developing a
set-up based on the concept of “memory”, to be
applied to the areas of space, graphic design,
product design, lighting and communication.
The project was carried out in the framework of
BCN RE.SET project, an ephemeral architecture street circuit that was developed between
June and September 2014 at six sites in the
city centre, curated by architect Benedetta Tagliabue (Enric Miralles Foundation) and stage
director Alex Ollé (La Fura dels Baus), as part
of Catalonia’s tercentenary commemorations.
CITY COUNCIL OF LLAGOSTERA
Programmes: Degree in Design.
Type: Innovation Lab. Workshop.
Project: “Espai Jove” [“Youth Space”].
Students: Banui Barragán, Mar Ferrer, Laia
Fusté, Maria Massó, Christopher Montserrat,
Laura Oliver, Laia Pascual, Albert Puig, Jordi
Ros, Berta Sagristà and Ariadna Veas.
Tutors: Núria Coll, Stefano Colli and
Ariel Guersenzvaig.
Description: The Department of Culture and
Youth of the City Council of Llagostera commissioned ELISAVA with a project to design
the new Youth Centre in the municipality, with
support from the Government of Catalonia’s
Directorate General of Youth. New techniques
for determining users’ real needs were used,
involving the users themselves as well as social
science experts. This is a new vision that involves a significant change in the way we plan and
therefore a change in the skills of the designer
and the challenges which users are faced with
when it comes to exploring and exploiting the
results of their concerns. This was the strategy
adopted for the development of a new Youth
Centre for Llagostera, considered from the beginning as a service design project. This type
of design aims to provide holistic services and
experiences where people are no longer seen
merely as passive clients or citizens, but where
all their dimensions are taken into account.
ALPINA (ESPORTIVA AKSA)
Programmes: Postgraduate Diploma
in Product Concept.
Type: Innovation Lab. Academic Project.
Project: “Nimble”.
Students: Eduard Carulla Terricabras, Joan
Niubó Moncasí, Fernando Montero Barro and
Alan Steinberg Niski.
Tutors: Josep Puig and Núria Coll.
Description: “Nimble” is a project created
to explore new opportunities for Alpine, the
mountaineering backpack brand (Barcelona),
through the identification and subsequent resolution of unidentified needs in the sector.
During the research carried out, one of the
problems discovered was the ineffectiveness
of traditional backpacks for transporting large
objects, both in the growing field of mountain
sports and for the various professional sectors
(rescuers and/or fire-fighters).
The “Nimble” concept revolves around a
rigid front panel that incorporates a modular
mounting system that eliminates the physical limits imposed by backpack, thus making
it possible to transport items such as skis or
snowboards, while ensuring easy access.
The fastening system comprises a series
of modules introduced into the various spaces
of the backpack, secured simply by turning the
clamps 90º. Straps are then attached to these
fixtures, and thanks to the fact that they can be
rotated independently, they can be combined
with other elements normally used in mountaineering for transporting equipment — such as
quickdraw rope — thus facilitating load distribution and helping optimise space and improve
accessibility.
LABCO
NAVITAS PARADIGMA
APPLUS
Programmes: Degree in Design.
Type: Innovation Lab. Workshop.
Project: “Dashboard Inovation Lab”.
Students: Luis Arenós, Ana Bangueses,
Sergi Comabella, Karla Dorado, Eva Fortuño,
Anna Hervás, Patricio Ibarra, Irene Mallafré,
Ari Martínez, Miquel Mir, Carla Molins, María
Mora and César Robles.
Tutors: Ariel Guersenzvaig, Tona Monjo and
Attassa Cabrera.
Description: The main objective of the
project was to design an interactive application for quick visualisation and understanding
of the data involved in an analysis report, taking into account the needs and knowledge
of each target customer group.
The project was planned as the design of
a “dashboard” or control panel, a powerful tool
for visualising the key data indicators quickly
and efficiently. It also allows users to manipulate data. The “Dashboard Innovation Lab”
was developed as an innovation project that
would provide solutions to current needs, but
also those which can be expected to emerge
in the environment of interactive applications.
Programmes: Degree in Engineering
in Industrial Design.
Type: Innovation Lab. Academic Project.
Project: “OXO”.
Tutors: Óscar Pérez, Josep María Salvador
and Jesús Molina.
Students: Igor Bregaña Mendibe and Miguel
González Sánchez.
Description: The project involves developing
a wind energy system. The primary objective
was to meet the energy needs of vessels
participating in the Barcelona World Race.
The project focused on creating a renewable
energy system through an innovative, secure
and efficient process.
Programmes: Degree in Engineering
in Industrial Design.
Description: Institutional collaboration.
VINÇON
Asociación de Empresas
de Diseño Español (RED)
LAMP
Programmes: Postgraduate Diploma
in Product Development.
Type: Innovation Lab. Academic Project.
Project: “BARCELONA”.
Students:Noelia Andres Garay, Saulo Armas
Falcon, Marina Moreno Villena and Alan Niski.
Tutor: Xavier Fernández
Description: LAMP and ELISAVA worked
together on developing the design of a family
of LED technology pendulum-style lighting
fixtures for semi-industrial environments, dealers, shops, gyms, etc. The light fixture evolves from the metal halide industrial bells and
takes on more decorative lighting applications.
MINIYES is one of the traditional light fixtures
in the LAMP catalogue. We could say that we
are looking at “how a fixture should be for the
same applications as MINIYES but with new
technology”.
EXPLODED VIEW
Programmes: Degree in Engineering
in Industrial Design
Type: Innovation Lab. Academic Project.
Project: “VIATOR”.
Student: Pol Suriñach Sagués.
Tutors: Lluc Martí and Javier Peña.
Description: EXPLODED VIEW worked together with ELISAVA on a project to design
and develop a luggage product using carbon
fibre composites. The product is designed
specifically for carrying both office equipment
and electronic devices, involving a substantial
enhancement in comfort and safety. The result
was a briefcase for the business sector made
of carbon fiber and other high-quality materials,
characterised for providing optimal protection
for transporting objects, a special compartment
for laptops, and an excellent interior layout.
LEITAT TECHNOLOGICAL CENTER
Programmes: Degree in Engineering in Industrial Design
Type: Innovation Lab. Academic Project.
Project: “MORPH”.
Student: Oriol Bertomeu Torrent.
Tutor: Javier Peña.
Description: Design, development and pilot
testing of a low-cost active prosthetic hand for
amputees below the elbow, which would be
easy to attach and remove, adaptable to the
various anatomical constraints of users, easy to
maintain, with replaceable parts and equipped
with a battery to ensure autonomy. The prosthesis is useful to assist in the user’s daily life
for movements that require both hands. Users
can continue to use their healthy hand for movements requiring complex coordination (such
as writing), grabbing and other actions.
Programmes: Master’s Degree in Retail
Space: Retail Design.
Type: Innovation Lab. Academic Project.
Project: “Equal Society”.
Tutors: Antonio Iglesias (VINÇON) and Tito
Perez Mora (ELISAVA).
Students: Ali Mahmoud, Tatiana Smotrova,
Xiang Li and Isabelle Marie Whiteley
Description: The central themes of five display windows of the VINÇON contemporary
home design shop in Passeig de Gràcia featured black humour, irony, beauty and a sense
of gloominess. The designs were created by
students of ELISAVA’s Master’s Degree in Retail Space: Retail Design.
ARPA Industriale Ibérica
Programmes: Degree in Design.
Description: Teaching co-operation.
ARTS SANTA MÒNICA
Description: Institutional collaboration.
ASCAMM Centre Tecnològic
Programmes: Degree in Engineering
in Industrial Design.
Description: Teaching co-operation.
ENGLISH VERSION
ENGLISH VERSION
analysis with the aim of redefining the furniture,
interior and exterior of train cars and their environment. The ethnographic visits carried out
as part of this study helped students determine
people’s needs and motivations from a qualitative point of view, and identify commonalities
in their experience to develop an improvement
action plan.
In order to understand the user’s vision
(defining types, habits, mobility, etc.), students
travelled extensively around the Barcelona
commuter network. They detected unmet
needs which users pointed out in numerous
interviews and co-creation projects designed
to unveil the opinions, wishes and demands
of all stakeholders. The applied methodology
allowed for the reconfiguration of trains based
on three priorities: high occupancy, productivity
and lounge.
The projects presented are committed
to dynamic spaces that combine areas where passengers sit comfortably and enjoy entertainment with work areas that stress user
privacy while on the train. The seats, handle
bars and storage spaces take on a performative aesthetic that manages overbooking and
ensures greater comfort during the travel experience, featuring self-cleaning surfaces and
spaces designed for all types of luggage.
Description: Institutional collaboration.
ASSOCIACIÓ CULTURAL
LA NAU IVANOW
Description: Institutional collaboration.
ATENEU DE FABRICACIÓ
(FAB LAB)
Programmes: Degree in Engineering
in Industrial Design.
Description: Institutional collaboration.
BANCAT
Description: Institutional collaboration.
BANCO SANTANDER
More collaboration
and projects undertaken
during the 2013-2014
ACADEMIC yEAR
ACC1Ó
Programmes: Master’s Degree in Research
for Design and Innovation.
Type: Academic project.
Description: Sponsorship of teaching activity at the Private Foundation ELISAVA University School.
BASF
Programmes: Degree in Engineering
in Industrial Design.
Description: Teaching co-operation.
BAVIDRO
AC BRAND
Programmes: Degree in Engineering
in Industrial Design.
Description: Institutional collaboration.
Programmes: Master’s Degree
in Packaging Design.
Description: Academic project.
BCD. BARCELONA CENTRE
DE DISSENY
Description: Institutional collaboration.
AFYDAD
Description: Institutional collaboration.
BEIÑ
AMICS DE LA GENT GRAN
Programmes: Master’s Degree in Retail
Space: Retail Design.
Type: Academic project.
Programmes: Degree in Design.
Description: Academic project.
BENEDITO DESIGN
ANTONIO MIRÓ
Description: Institutional collaboration.
Programmes: Master’s Degree in Retail
Space: Retail Design.
Description: Teaching co-operation.
BIENAL IBEROAMERICANA
DE DISEÑO
Description: Institutional collaboration.
APPLE
Description: Institutional collaboration.
139
DuPont Ibérica
FUNDACIÓ BARCELONA MEDIA
iGUZZINI
REC STORES
Programmes: Degree in Design.
Type: Workshop.
Programmes: Degree in Engineering
in Industrial Design and Degree in Design.
Description: Teaching co-operation.
Description: Research project. Institutional
collaboration.
Programmes: Postgraduate Diploma
in Design of Work Space.
Description: Teaching and institutional
collaboration.
Programmes: Master’s Degree
in Retail Space: Retail Design.
Type: Academic project.
CASUAL PLAY, S.A.
ENGLISH VERSION
Programmes: Postgraduate Diploma
in Product Development.
Type: Academic project.
SHOPPING CENTRE ARENAS
DE BARCELONA
Programmes: Postgraduate Diploma
in Design of Work Space. Private Perimeters.
Description: Teaching co-operation.
FOstering ARTS and
design (FAD)
REPRODUCCIONES SABATÉ
Description: Institutional collaboration.
INDEX BOOK
FUNDACIÓ CIM
Description: Sponsoring publications for
the Enric Bricall Library.
Description: Institutional and teaching
collaboration.
ROS ROCA
Description: Institutional collaboration.
INPROMEDICA
Programmes: Degree in Engineering
in Industrial Design.
Type: Academic project.
Programmes: Degree in Engineering
in Industrial Design
Description: Academic project for Final
Degree Projects.
Description: Institutional collaboration.
INSTAGRAFIC
SAFE DeSIGN
FUNDACIÓ VILA CASAS
Programmes: Master’s Degree
in Photography and Design.
Type: Academic project.
Programmes: Degree in Engineering
in Industrial Design.
Type: Academic project.
INSTITUT CATALÀ DE
CULTURA DE BARCELONA
SAICA PACK
Programmes: Master’s Degree in
Photography and Design.
Type: Academic project.
DYSON
FUNDACIÓ HOPE PROJECTS
Programmes: Degree in Design.
Description: International competition.
Description: Institutional collaboration.
CEP - CENTRO ESPAÑOL
DE PLÁSTICOS
ENGINYERS BCN
PASQUAL MARAGALL foundation
Programmes: Degree in Engineering in Industrial Design.
Description: Organisation and development of
a series of educational programs in the field
of Product Design and Plastic Parts through
teaching, student assessment and issuing the
corresponding degrees. Both institutions work
together in dissemination, research and training in this area.
Programmes: Degree in Engineering
in Industrial Design.
Description: Collaboration on issues of mutual interest, such as promoting the technology
dissemination, continuous training, career placement and guidance, and all aspects related
to engineering in general.
Programmes: Master’s Degree
in Photography and Design.
Description: Academic project
and institutional collaboration.
Programmes: Degree in Design.
Description: Academic project.
ESCLATEC
FUNDACIÓN PHOTOGRAPHIC
SOCIAL VISION
Programmes: Master’s Degree
in Photography and Design.
Description: Institutional collaboration.
LICEU
CERVEZAS MORITZ
Programmes: Degree in Engineering
in Industrial Design.
Type: Academic project.
Description: Drink sponsorship for different
activities and events organised by ELISAVA.
Escofet 1886
GAMAVETRO
MACTAC
Programmes: Master’s Degree
in Furniture Design.
Description: Institutional and teaching
collaboration.
Programmes: Master’s Degree
in Packaging Design.
Description: Academic project.
Programmes: Degree in Design.
Type: Workshop.
CETEMMSA Technological
Centre
Programmes: Degree in Engineering in Industrial Design.
Description: Workshop, teaching collaboration
and participation in the final degree project jury.
COL·LEGI OFICIAL DE JOIERS
DE CATALUNYA
140
DYNAMOBEL
Programmes: Postgraduate Diploma
in Alternative Jewellery Design.
Programmes: Degree in Engineering
in Industrial Design.
COMEXI GROUP
Programmes: Degree in Engineering
in Industrial Design.
Description: Institutional and teaching
collaboration.
ETSEIB. Escola Tècnica
Superior d’Enginyeria
Industrial de BARCELONA
(Barcelona School of
Industrial Engineering)
Programmes: Degree in Engineering in
Industrial Design and Degree in Design.
Description: A group of Engineering and
Design students joined studentes from the
ETSEIB to participate jointly in the Barcelona
Smart Moto Challenge.
FICOSA- Uptive
Programmes: Degree in Engineering
in Industrial Design.
Description: Institutional collaboration.
CONNECTING BRAINS
Programmes: Degree in Design.
Description: Institutional and teaching
collaboration.
MANGO
GOVERNMENT OF CATALONIA.
CONSORTIUM OF TRADE,
CRAFT AND FASHION
Programmes: Master’s Degree in Design and
Art Direction, Master’s Degree inPhotography
and Design and Master’s Degree in Fashion
Design. Process, Innovation & Brand.
Type: Academic project.
MITTE Barcelona
DHUB
Description: Institutional collaboration.
Description: Institutional collaboration.
Programmes: Postgraduate Diploma
in Set Design.
Description: Institutional and teaching
collaboration.
NATURAL MACHINES
UUALK
Programmes: Master’s Degree in Research
for Design and Innovation.
Description: Academic project.
Programmes: Degree in Engineering
in Industrial Design
Description: Academic Final Degree Project.
Speakers: Mery Cuesta and José Luis Merino
Date: 19 September 2013
WORK OF ISABEL LÓPEZ
VILALTA + PARTNERS
Speaker: Isabel López
Date: 7 October 2013
MINDSCAPE
Speakers: Alain Bainée and Jorge Dorado
Date: 11 October 2013
INITIATION TO JOB SEARCH:
PLANNING AND APPROACH
Speaker: Cristina Olmos
Date: 23 October 2013
Speaker: Joan Costa
Date: 25 October 2013
PANDO (Inoxpan, S.L.)
ONTOLOGY: ORDER AND
CLASSIFICATION OF A DISCIPLINE
Description: Institutional collaboration.
FUNDACIÓ ARRELS
TEATRE NACIONAL
DE CATALUNYA
AT THIS POINT: ILLUSTRATION AND
COMIC IN THE CURRENT CONTEXT
VISUAL COMMUNICATION DESIGN
Programmes: Postgraduate Diploma
in Set Design.
Description: Academic project.
Institutional and teaching collaboration.
Programmes: Postgraduate Diploma
in Design of Work Space.
Type: Final Degree Project.
Description: Institutional collaboration.
Programmes: Degree in Design.
Description: Participation in the Swab Barcelona Arts Festival with a graphic design
project exhibited at the L2 Passeig de Gracia
underground station.
Description: Institutional and teaching
collaboration.
Description: Institutional collaboration.
Description: Institutional collaboration.
lectures
NAU IVANOW
HONDA
DESIGUAL
Programmes: Master’s Degree in Retail
Space: Retail Design.
Type: Academic project.
Programmes: Institutional collaboration.
FOCUS
Description: Institutional collaboration.
SONY EUROPE LTD
HEWLETT PACKARD
DEEPBLUE
DESIGN FOR ALL Foundation
Programmes: Degree in Engineering in Industrial Design, Degree in Design and other
Master’s Degrees and Postgraduate Diplomas.
Description: Institutional collaboration.
Programmes: Master’s Degree in Research
for Design and Innovation(MIDI).
Type: Academic project.
Description: Institutional collaboration.
Programmes: Degree in Design.
Description: Institutional collaboration.
SWAB Barcelona
MATER - Foment de
les Arts Decoratives
MELON DISTRICT
GRAPHISPACK ASOCIACIÓN
Servei Estació
The 2013-2014 academic year has been
very successful. Worth highlighting is the
publication of ELISAVA. Since 1961, a book
that looks back at the history of the School
through the memory of all those who have
belonged and belong to the institution. It is
worth pointing out that it has been a pleasure
for ELISAVA have Ferran Adrià as speaker for
the commencement speech this academic
year, one of the most-seen lectures through
the School’s Streaming Channel. As a platform for dissemination of cultural activities
related to the design, engineering, communication and social sciences world, during this
academic year ELISAVA has carried out various activities inside and outside the School.
Specifically, it has organised 47 lectures with
well-known international and national figures,
14 exhibitions, 41 thematic days and a wide
range of fairs related to the academic sector
and the disciplines offered at the School.
Description: Institutional collaboration.
GOVERNMENT OF COLOMBIA,
Presidential Council for
Human Rights
FILMOTECA DE CATALUNYA
Description: Institutional and teaching
collaboration.
Programmes: Degree in Design.
Description: Academic project.
Programmes: Degree in Engineering
in Industrial Design
Description: Academic project for Final
Degree Projects.
ACTIVITIES AND
PUBLICATIONS
Hospital del Mar
Programmes: Degree in Design.
Description: Academic project.
ICFO Institut de
Ciències Fotòniques
Description: Institutional collaboration.
ENGLISH VERSION
BODEGAS CAMPO VIEJO
Programmes: Postgraduate Diploma
in Product Concept.
Type: Academic project.
PUIG
Programmes: Master’s Degree
in Packaging Design.
Type: Academic project.
Speaker: Ferran Adrià
Date: 29 October 2013
HISTORY, LITERATURE, MEMORY. THE
AVENÇ MAGAZINE CONTRIBUTION
Speaker: Josep Maria Muñoz
Date: 30 October 2013
141
WHERE CAN I BUY A MEXICAN HAT
Speaker: Xavier Català
Date: 8 November 2013
Speakers: Alan Dye and Nick Finney
Date: 22 January 2014
TRENDSPOTTING +
TRENDSFORECASTING
KEEP GOING!
ENGLISH VERSION
Speaker: Justien Marseille
Date: 11 November 2013
MONGOLIA: HUMOUR AND
INDEPENDENT JOURNALISM AS
A SCRACHE IN DIFFICULT TIMES
Speaker: Darío Adanti
Date: 11 November 2013
MEMORY, REASON AND THE CITY
IN THE PHOTOGRAPHIC WORK
OF MANOLO LAGUILLO
Speakers: Manolo Laguillo and Valentín Roma
Date: 14 November 2013
WHERE DOES
ARCHITECTURE GO?
Speaker: Anatxu Zabalbeascoa
Date: 27 November 2013
SOON IN TOKYO I AND
THE AFFECTION ECONOMY
Speakers: Angelo de Palma and Rafa Soto
Date: 29 November 2013
SYMBIOTIC CULTURAL INNOVATION.
THERE AND BACK TOOLS
142
Speakers: Beatriz Escudero, José Luis
Paulete, Linda Valdés and Rosa Pera
Date: 10 December 2013
Speaker: Marcos Catalán
Date: 13 December 2013
TAIWAN TECH SUMMER DESIGN
WORKSHOP 2013
WHEN I GROW UP,
I WANT TO BE MORILLAS
Speaker: Michael Lau
Date: 23 May 2014
POP UP STORE
Speaker: Pau Dueñas
Date: 29 January 2014
CHECK MY MACHINE
LIE BUT DON’T MISLEAD
Speaker: Mirko Borsche
Date: 28 May 2014
Speaker: Xavier Domínguez
Date: 7 February 2014
FROM BELGIUM
TO OPEN SWITZERLAND
Speaker: Hervé Rigal
Date: 12 February 2014
THE HERO’S JOURNEY:
DESIGN AS A NARRATIVE
AND TRANSFORMATION
Speaker: Luis Villa
Date: 11 June 2014
GRANGEL STUDIO
LIVE (IN FIRST PERSON)
Speaker: Josep Lluís Mateo
Date: 21 February 2014
Speakers: Carles and Jordi Grangel
Date: 20 June 2014
Speaker: Cristina Olmos
Date: 5 March 2014
INDUSTRIAL DESIGN. FROM
THE CONCEPT TO THE PRODUCT
Speaker: Aleix Ingles
Date: 13 March 2014
Date: 4 November to 4 December 2013
Venue: Palau Robert (Barcelona)
Speaker: Attua Aparicio
Date: 24 March 2014
PLACES
Speaker: Jordi Badia
Date: 28 March 2014
Speaker: Xavier Monteys
Date: 8 April 2014
WOW, NICE!
Speaker: Quim Larrea
Date: 7 May 2014
Date: 4 October to 13 November 2013
Venue: Barcelona
TECH-DAY: DESIGN FOR CLEANING
MOVIE NIGHT
Date: 28 March 2014
Venue: ELISAVA
TOKYO DESIGNERS WEEK
DANGEROUS OPPORTUNITIES:
AUSTRALIA, EUROPE AND DESIGN
IN THE ASIAN CENTURY
Speaker: David Ancona
Date: 26 June 2014
CREATIVE MARATHON
Date: 26 October to 4 November 2013
Venue: Kasumigaoka, Tokyo (Japan)
Date: 7 April 2014
Venue: ELISAVA
5TH CONGRESS OF
THE ERGONOMY SPANISH
ASSOCIATION
1010 WAYS TO BUY
A BOOK WITHOUT MONEY
Date: 19 December 2013 to 24 January 2014
Venue: ELISAVA
Speaker: Beatriz Barco
Date: 30 June 2014
THE NEXT CALL, VAN H. N.
WERKMAN. AN INTERPRETATION
OF BUNKER TYPE
FROM THE OBJECT TO THE SPACE
Date: 23 January to 7 March 2014
Venue: ELISAVA
Speaker: Eugeni Quitllet
Date: 2 July 2014
ELISAVA’S WORLD
HER: WOMEN IN NEW
TECHNOLOGIES
Speakers: Karina Ibarra, Martiza Guaderrama,
Glòria Langreo, Laura Andina, Georgie Bottomley and Lizzie Dyson
Date: 3 July 2014
Speaker: Adrian Shaughnessy
Date: 16 July 2014
DESIGNDOER
Date: 17 to 28 March 2014
Venue: ELISAVA
Date: 26 November 2013 to7 January 2014
Venue: Arts Santa Mònica (Barcelona)
PERSONALIZED COMPOSITES
Speaker: José María Piera
Date: 16 January 2014
WEART FESTIVAL
DESIGN FOR MOBILITY:
A NEW PARADIGM FOR
DESIGN PLANNERS
SOME MINIMUM CORE IDEAS
ABOUT WHAT I HAVE LEARNT
IN THE COMIC WORLD
SEX PISTOLS WERE WRONG
URBAN RE-GENERATION
Date: 25 and 26 October 2013
Venue: Alghero (Italy)
BEYOND GRAPHIC DESIGN:
THE DESIGNER AS AUTONOMOUS
PRACTITIONER
Speaker: John Morgan
Date: 30 April 2014
Date: 21 to 23 September 2013
Venue: Central beach of Cadaqués (Girona)
FROM THE IDEA TO THE BUSINESS
Speaker: Daniel Cid
Date: 23 April 2014
QUESTIONING DESIGN
Date: 14 and 15 March 2014
Venue: Costa Rica
2CO CONGRESS
Speaker: Curro Claret
Date: 25 June 2014
Speakers: Marc Morro and Jessi Prevola
Date: 9 January 2014
Speaker: Fernando Tarancón
Date: 14 January 2014
C-A-V-E-A EPHEMERAL INSTALLATION
Date: 15 to 22 November 2013
Venue: ELISAVA
WHAT DESIGN MEANS TODATE
(AND WHY IT’S IMPORTANT)
Speaker: Lluís Canovas
Date: 28 April 2014
INTERNATIONAL DESIGN FESTIVAL
OF COSTA RICA
FOR THE WASTE PREVENTION
THE CREATIVE MIND
HAND MADE - HIGH TECH
Date: 7 to 9 February 2014
Venue: Pati de l’Ateneu Barcelonès (Barcelona)
Date: 19 September 2013
Venue: Mitte Gallery (Barcelona)
IDENTITIES
Date: 21 October to 2 November 2013
Venue: Shopping Mall Las Arenas (Barcelona)
FESTIVAL LIGHT BARCELONA:
DIEM. ATENEU, LIGHT UP!
PREVIEW OF PORTFOLIOS
EI! AWARDS
Date: 9 October to 29 November 2013
Venue: ELISAVA
ADDA LECTURES
Date: 26 November, 12
and 17 December 2013
Venue: ELISAVA
Date: 17 October 2013, 23 January
and 24 April 2014
Venue: ELISAVA
WITH PEOPLE
OVERCOME SUCESSFULLY
A SELECTION INTERVIEW
Date: 4 to 27 September 2013
Venue: Roger Smith Hotel (New York)
Date: 5 to 11 August 2013
Venue: Taiwan
BARCELONA PRÊT-À-PORTER
BARCELONA MASALA.
NARRATIVES AND INTERACTIONS
IN CULTURAL SPACES
Speaker: Igor Urdampilleta
Date: 20 January 2014
[X]
Date: 4 to 27 September 2013
Venue: Mitte Gallery (Barcelona)
LIVING SPACE
DISCOVERING PRIVATE SPACES
MEETINGS
PRESENT AND FUTUR OF
INDUSTRIAL DESIGN IN
AERONAUTICAL AREA
EVERYTHING
Speaker: Liza Enebeis
Date: 27 November 2013
Speaker: Irene Pereyra
Date: 16 May 2014
EXHIBITIONS
Speakers: Juan and Alejandro Mingarro
Date: 28 January 2014
MAKING PROGRESS
Speaker: Marcel Zwiers
Date: 18 November 2013
BIG REDESIGNS, THOUGH
CLIENTS AND A LOT OF WORK!
Date: 27 March to 26 September 2014
Venue: ELISAVA
Date: 14 to 16 November 2013
Venue: Avilés (Asturias)
GRAPHIC DESIGN BLANC FESTIVAL
Date: 15 and 16 November 2013
Venue: Eduard Toldrà Auditorium
(Vilanova i la Geltrú)
OPEN DAY
Dates: 11 and 25 April, 9 and 16 May
and 6 June
Venue: ELISAVA
Date: 23 April 2014
Venue: Plaça Reial (Barcelona)
THEATER: IN CHINEESE,
CRYSIS MEANS OPPORTUNITY
Date: 27 to 30 April 2014
Venue: ELISAVA
LET’S CLEAN UP BARCELONA
I AM IN BARCELONA
SHENZEN DESIGN FORUM
& EXHIBITION
Date: 4 June to 30 July 2014
Venue: ELISAVA
Date: 21 November to 1 December 2013
Venue: Shenzen (China)
BCN RE.SET- MEMORY BOX /
HOUSE OF MEMORY
TRAVEL RETAIL DESIGN DAYS
FESTIVAL INTERNATIONAL
DE L’AFFICHE ET DU
GRAPHISME DE CHAUMONT
Date: 21 and 22 November 2013
Venue: ELISAVA
Date: 17 May to 9 June 2014
Venue: Chaumont (France)
BARCELONA SUSTAINABILITY JAM
RC SAILING CHALLENGE
Date: 19 to 20 June 2014
Venue: ELISAVA
Date: 22 to 24 November 2013
Venue: ELISAVA and Coperfield For Social
Good (Barcelona)
Date: 18 May 2014
Venue: Rambla de Mar (Barcelona)
SMART FLEXIBILITY
THE BIG COLLECTION
Date: 25 June to 11 November 2014
Venue: FAD (Barcelona)
Date: 25 to 28 November 2013
Venue: ELISAVA
Date: 10 June to 11 September 2014
Venue: Arc de Triomf (Barcelona)
DEGREE SHOW 2014
Date: 10 May 2014
Venue: Sant Adrià de Besòs
ART PHOTO BARCELONA
5TH ENCOUNTER OF THE
IBROAMERICAN DESIGN BIENNIAL
Date: 26 to 29 November 2013
Venue: Central de Diseño, Matadero (Madrid)
ENGLISH VERSION
PERSONAL BRANDING
Date: 19 to 25 May 2014
Venue: Transforma Barcelona (Barcelona)
FIU – PROPULSION
OF CREATIVE PROJECTS
Date: 27 May 2014
Venue: DHUB Barcelona
143
Date: 26 March 2014
Venue: Convent de Sant Agustí (Barcelona)
SWAB STAIRS
Case Studies
ELISAVA: SINCE 1961
Date: 5 to 15 June 2014
Venue: Passeig de Gràcia tube Station (L2),
Gran Via/Passeig de Gràcia exit (Barcelona)
Date: 30 April 2014
Venue: Disseny HUB Barcelona
“ELISAVA. Since 1961” is an historical account
about the long existence of the School through
the live memory of all the ones who have been
part and are still part of it.
The book, with a text by Josep Maria Pinto
and a design by Spread, contains 320 pages
and it is profusely illustrated, including a visual
written chronicle of ELISAVA which documents
an essential chapter of the history and the culture of design in our country.
Events, anecdotes, projects... that bring us
closer to the experience of ELISAVA, intrinsically linked to the history of design.
ELISAVA was founded in 1961 in the historical context of the Franco dictatorship, and it
is the result of the effort and the determination
of a group of intellectuals who wanted to build
a more fair and open society.
This group of professionals, theorists,
architects and designers committed themselves to the social and cultural modernization
defined the methodology based on rigour and
excellence that characterises the School.
Its innovative and creative view and its entrepreneur spirit have always been present in
ELISAVA’s philosophy. Students, teachers and
former students have contributed to make from
ELISAVA one knowledge, experience, debate
and networking exchange platform in the professional field.
New Business
Date: 10 June 2014
Venue: ELISAVA
FIRST CRITICAL SUBJECTS
FOR THE EU AND FUTURE USES
Date: 13 June 2014
Venue: Palau Robert (Barcelona)
Date: 4 June 2014
Venue: Fabra i Coats (Barcelona)
FAIRS
WEBVISIONS
Date: 19 June 2014
Venue: ELISAVA
ESPAIJOIA
Date: 17 to 20 October 2013
Venue: Drassanes Reials (Barcelona)
C-ZINE FESTIVAL
Date: 27 June 2014
Venue: Bogotá (Colombia)
BARCELONA SMART
MOTO CHALLENGE
Date: 3 to 6 July 2014
Venue: Barcelona, Granollers, Montmeló
FAB FESTIVAL /
WORKSHOP FOODINI
Date: 5 and 6 July 2014
Venue: DHUB Barcelona
080 BARCELONA FASHION
Date: 27 to 31 January 2014
Venue: Born Cultural Centre (Barcelona)
NATIONAL FAIRS
ELISAVA has participated in the following
events: Espai de l’Estudiant de Valls (6th and
7th of March of 2014), Saló de l’Ensenyament
(Barcelona, from 12 to 16 March 2014), the
UNITOUR circuit in different Spanish cities and
in the Saló Europeu de la Formació.
INTERNATIONAL FAIRS
LES RENCONTRES D’ARLES
Date: 8 to 10 July 2014
Venue: Arles (France)
EL CRACK OF TV3
144
Date: 10 July 2014
Venue: Sant Just Desvern
ELISAVA FASHION LAB: DROPPING
DETAILS
Date: 16 July 2014
Venue: ELISAVA
“GOOD NIGHT”
BARCELONA FEStIVAL
Date: 19 July 2014
Venue: Poble Espanyol (Barcelona)
PROFESSIONAL MEETINGS /
ELISAVA ALUMNI
Co-cretion cases
Date: 23 October 2013
Venue: Fàbrica Moritz (Barcelona)
Tools
Date: 5 March 2014
Venue: ELISAVA
ELISAVA has been in: INARTS 2013 – International Art & Design School Fairs in Istanbul
(28 and 29 September 2013), International
Education Fair in Russia (Moscow, 5 October 2013; and Saint Petersburg, 6 October
2013), Andorra (11 November 2013), and in
the Edwise World Education Fair in India (Pune,
24 May; Mumbai, 25 May and Delhi, 27 May).
In Latin America, the School has participated
in the LATAM Circuit of the FIEP in Caracas (3
February), Maracaibo (4 February), Panama (5
February), San José (6 February), Santo Domingo (10 February), Puebla (12 February),
Mexico City (13 February). At the same time,
it has also participated in the Fair of International Programmes ITESM 2014 organized by
the lnstituto Tecnológico de Monterrey in its
different campuses in Mexico: Santa Fe (17
February), State of Mexico (18 February), Cuernavaca (19 February), Puebla (20 February),
Querétaro (24 February), Guadalajara (25 February) and Monterrey (26 and 27 February).
In relation to the EDUEXPOS circuit, ELISAVA has been in Colombia: Bogotá (29 and 30
March), Bucaramanga (1 April) and Medellin
(3 April); in Peru: Lima (8 April) and in Equator:
Quito (10 April).
29TH ISSUE OF ELISAVA
TEMES DE DISSENY
Issue number 29 of ELISAVA Temes de Disseny “Visual Communication. The perception of
the invisible” was presented January 15 2013
with the participation of Raffaella Perrone, Albert Fuster, Andreu Balius, Ferran Adell, Pau
Garcia and Albert Ibanyez.
The last issue of the university’s scientific
dissemination publication edited by ELISAVA
reflects on how new languages have emerged
with the emergence of information and communication technologies (interface design,
data visualisation, augmented reality, mapping
or motion graphic). It also urges readers to
explore the extent to which modern media is
exerting an influence on the various different
graphic design fields.
On this occasion, the editors have wanted
to dedicate special attention to the graphic
design of the cover so it would suggest, at
first glance, the topic covered inside. The
background image is from the “Milano Shape”
project, an installation by Pau Garcia and Klaus
Fruchtnis that allows the observer to perceive the visual identity of the city of Milan in an
interactive way. The key words of the articles,
which usually appear on the cover as a table of
contents, in this case are superimposed over
the image. These tags have been graphically
treated with semitransparent printing, so that
readers can only read it when holding the magazine, thanks to the texture contrast.
Enjoia’t Awards
MUDIC YEARBOOK 12/13
Opinion Awards and Joid’art Award
Project: “Siameses”
Author: Maria Lóbez, former student
of Degree in Engineering in Industrial Design
Students of the 5th edition of the ELISAVA
Master’s Degree in Design and Communication (MUDIC) have published the “12/13
Yearbook”, a collection of their Final Master’s
Projects that include areas as diverse as
graphic design, communication strategy, new
technologies, branding, web design and design for children.
The Yearbook, designed by students, reflects the mark that this course has left in all
its members. At the same time, it works as
a cover letter where all the students explain
their particular vision of the world of design
and their expectations.
AWARDS
James Dyson Awards
Awarded by: James Dyson Foundation
National Finalists
Project: “Smarter Phone”
Authors: Bernat Lozano and Rocío García,
former students of the Master’s Degree
in Product Design and Development
National Finalists
Project: “Maca”
Authors: Bernat Lozano, Rocío García and
David de Sicart, former students of the Master’s
Degree in Product Design and Development
Acento G Awards
Awarded by: graffica.info
Third award
Project: “Bang Bang”
Author: Banui Barragan, former student
of the Degree in Design
Asia Awards
Awarded by: designboom and Japan
Design Association
Finalist
Project: “Hypertrophy”
Author: Alejandro Plasencia, student of Degree in Engineering in Industrial Design
Awarded by: FAD
Selected work in the students’ category
Project: “Gorguera”
Author: Aruba Iglesias, former student
of the Postgraduate Diploma in
Alternative Jewellery Design
One Day Design Challenge
Awarded by: Roca
EMPORIA Ephemeral
Architecture National
Awards
Awarded by: Veredictas
Finalist at “EMPORIA for innovation”
and “EMPORIA at the best design or tent
system and mobile structure” categories
Project: “Carpa Ravalora”
Author: Sara Perales Mundó, former
student of the Master’s Degree in Design
and Architecture
Andreu World
Design International
Contest
Awarded by: Andreu World
Winners
Project: “The Water Cycle”
Authors: Eloi Bellart, Ivan Pajares and
Koldobika Goikoetchea, students of the
Degree in Engineering in Industrial Design
Finalists
Project: “Velfora”
Authors: Adrià Serrano, Luis de Sousa
and Sergi Roigé, students of Degree in Design
Winner
Project: “Nefertiti”
Author: Mauricio Sanin, student of the
Master’s Degree in Design and Furniture
UPF Christmas card
contest
Awarded by: Pompeu Fabra University
Finalists
Project: “The Pebble”
Authors: Martina Nadal, Irene Ródenas
and Jade de Robles, students of the
Degree in Design
Winner
Author: Anna Planas, student of the
Degree in Design
Recycling Design
Awards
Awarded by: Barcelona City Council
Awarded by: Catalonia Waste Agency
Selected, “Strategies” category
Project: Degree in Engineering
in Industrial Design
Authors: Marta González and Javier Peña,
teachers of the Degree in Engineering in Industrial Design
Selected, “Projects” category
Project: “Banig”
Authors: Eduardo Pastor, Carles Montull
and David Arriba, students of the Degree
in Engineering in Industrial Design
Barcelona
City Awards
Winner in the Design Category
Curro Claret, teacher
A’ Design Awards
Awarded by: A’ Design Awards
Platinum Winners, Visual
Communication Design category
Project: “Nankin Lab”
Authors: Pau Garcia Sanchez and Pol
Trias Coca, former students of the Higher
Degree in Design
Selected, “Materials” category
Project: “Peanut Design”
Authors: Ignacio Pérez and Gerard Gaspar,
students of the Degree in Engineering
in Industrial Design
Best academic record
award of the Degree
in Industrial Design
Engineering
Tote Bag Coshop
Winner
Blanca Guasch, academic year 2012-13
Awarded by: Coshop
Winner
Project: “Eco Lady”
Author: Iñaki Gargallo, student
of the Degree in Design
ENGLISH VERSION
Ethics
Date: 4 to 7 June 2014
Venue: Igualada
BARCELONA DESIGN WEEK
ENGLISH VERSION
PUBLICAtions
REC.09 FESTIVAL
Awarded by: Association of Technical
Industrial Engineers of Barcelona
145
Awarded by: American Illustration
Selected
Author: José Luis Merino, co-director of the
Postgraduate Diploma in Illustration and Comic
ENGLISH VERSION
Mango Smile
Habanos Smoking
Club Contest
Awarded by: Associación Club Privado
Pasión Habanos
Awarded by: Mango RSC Cathedra
Winner
Project: “Containers”
Author: Eva Comas, student of Degree
in Engineering in Industrial Design
Recreate Packaging
Awarded by: Stora ENSO
Honorary mention
Project: “Get&Go”
Authors: Ivan Pajares and Koldobika
Gotikoetxea, students of the Degree in
Engineering in Industrial Design, and Jordi
Ros, former student of the Degree in Design
HIV Think Tank
Awarded by: CESIDA
(national AIDS coordinator)
Winners
Project: “Noise Against AIDS”
Authors: Juliana Duque, Natalia Lara and Marc
Medina, students of the ELISAVA Postgraduate
Diploma in Design and Communication Strategies
146
Finalist
Project: “Générateur Automatique d’Affiches”
Author: Mar Ginot, student of the Degree
in Design
Finalists
Project: “Noise Against AIDS”
Authors: Diego García, Alma Paulina Badillo,
Regina Joaquina Serrano and Andrea Pirretas,
students of the ELISAVA Postgraduate Diploma in Design and Communication Strategies
Call to Innovation
Awarded by: Singularity University
Finalist
Project: “rUreD4us?”
Author: Rocío García Ramos, former student
of the Master’s Degree in Product Design and
Development
Étudiants, tous
à Chaumont!
Awarded by: Festival international de l’affiche
et du graphisme de Chaumont
Finalists
Project: “Blink”
Author: Adrià Serrano, Maria Boixeda,
Jade de Robles and Andrea Maresch,
students of the Degree in Design
Winner, students category
Project: “Akura”
Author: Luis de Sousa, student
of the Degree in Design
Honour mention, students category
Project: “Palence Simply High Class”
Author: Sergi Roigé, student of the Degree
in Design
Finalist, students category
Project: “B Chair”
Author: Miguel González, student of the
Degree in Engineering in Industrial Design
Voilà! Awards
Awarded by: Servei Estació
Winner, student category
Project: “Nyop”
Author: Eva Molins, student of the Degree
in Design
Winner, student category
Project: “Paraesponjas”
Author: Rut Díaz, student of the Degree
in Engineering in Industrial Design
Selected, student category
Project: “Cubi-K”
Author: Adrià García, student of the Degree
in Engineering in Industrial Design
Selected, student category
Project: “Circa Ruler”
Author: Miguel González, student of the
Degree in Engineering in Industrial Design
Silver Laus, Students category, Studies
Final Project, Web & Digital media
Project: “Elga”
Authors: Alexandra Bardou and Helena Puig,
students of the Degree in Design
Bronze Laus, Students category,
Studies Final Project, Graphic Design
Project: “Time Pantala”
Authors: Edgar Sanjuán Solé and Martí Pérez
Palau, students of the Degree in Design
Silver Laus, Students category,
Free-choice Project, Graphic Design
Project: “Fahrenheit /Bespoke ice cream”
Author: Samuel George, student of the
Degree in Design
Bronze Laus, Students category, Masters
and Postgraduates, Graphic Design
Project: “Conservas Áncora Gold”
Author: Laia Fusté Cusó, student of the
Master’s Degree in Packaging Design
Silver Laus, Students category,
Free-choice Project, Audiovisual
Project: “Tosca”
Authors: Anton Òdena and Victor Flores,
students of the Degree in Design
Bronze Laus, Students category,
Free-choice Project, Graphic Design
Project: “Interval”
Author: Laia Corominas Oriol, student
of the Degree in Design
Silver Laus, Students category, Masters
and Postgraduates, Graphic Design
Project: “Circole”
Authors: Albert Gómez and Virginia Pol, students of the Master’s Degree in Graphic Design
Bronze Laus, Students category,
Free-choice Project, Graphic Design
Project: “¿Iglesia?”
Author: Manel Portomeñe Marqués, student
of the Degree in Design
Bronze Laus, Students category,
Free-choice Project, Graphic Design
Project: “Fahrenheit”
Author: Luis Arenós Corujo, student
of the Degree in Design
Bronze Laus, Students category, Masters
and Postgraduates, Web & Digital media
Project: “Dodo. Catch it on the Fly”
Authors: Naná Ramírez, Alan Lemus,
David Zuluaga and Enric Blasi, students of
the Master’s Degree in Design and Internet
Web Project Direction
Bronze Laus, Students category,
Studies Final Project, Audiovisual
Project: “Annihilation”
Author: Carla Molins Pitarch, student
of the Degree in Design
Selected, student category
Project: “Plüq”
Authors: Adrià Serrano, Samuel Angulo and
Sergi Roigé, students of the Degree in Design
Bronze Laus, Students category,
Free-choice Project, Graphic Design
Project: “Cartive”
Author: Carolina Poch, student of the
Degree in Design
Laus Awards
Bronze Laus, Students category,
Studies Final Project, Graphic Design
Project: “Bang Bang”
Author: Banui Barragán, student
of the Degree in Design
Awarded by: ADG-FAD
Golden Laus, Students category, Masters
and Postgraduates, Web & Digital media
Laus Aporta Award
Project: “Socialytics”
Authors: Enric Blasi, Karla Dorado, Miquel Mir
and Hugo Parada, students of the Master’s
Degree in Design and Internet Web Project
Direction
Bronze Laus, Students category,
Studies Final Project, Graphic Design
Project: “Verdi”
Author: Patrice Barnabé, student
of the Degree in Design
Festival Cannes Lions
Awarded by: Cannes Lions
Gold Lion, Film Craft Category,
Art Direction/Production Design
Project: “Honda Illusions”
Author: Pirra, teacher of the Master’s
Degree in Design and Art Direction
ADI Medals
Awarded by: ADI-FAD
Gold ADI Medal
Project: “JIB-STER”
Author: Adrià Pedrosa, student of the
Degree in Engineering in Industrial Design
Finalist
Project: “Hunch”
Authors: Saúl Baeza and Raquel Llaberia,
students of the Degree in Design
Finalist
Project: “Eggshell”
Author: Marina Parramon, student
of the Degree in Design
Photobook Dummy Award
Awarded by: Foundation Photographic
Social Vision and The Folio Club
Finalist
Project: “Todo está iluminado”
Author: Ana Darder, former student of the
Master’s Degree in Photography and Design
MODAFAD T Project
Fashion Awards
Awarded by: MODA-FAD
Finalist
Project: “Ecuación de Felicidad”
Author: Leonor Tarradas and Magdalena Fernández Mainardi, students of the Postgraduate Diploma
in Branding Fashion Design: Collection and Brand
EI! AWARDS
Awarded by: ELISAVA
EI! PROFESSIONAL EDITION
AWARDS
Awarded by: ELISAVA
Since its foundation in 1961, ELISAVA Barcelona School of Design and Engineering has boosted an innovative training and research line.
The University, loyal to its educational methodology, has summoned the second edition of
the ei! Awards.
The second edition of the ei! Awards
prize-giving ceremony took place on the 10th
October at the Catalunya Conference Centre
in the framework of the 2013 Graduation Ceremony. The jury of this edition included Jordi
Almuni, Creative Director of Vinizius/Young &
Rubicam; Anabela Lemos, Product Marketing
and Business Development Mundial Director
for Hewlett-Packard Company; as well as the
Central Council of the School.
Best Final Degree Project – Design
and Graphic Communication Category
“New Narratives: Resizing the Novel”.
Tutors: Maurici O’Brien and Esteban Traveset
Author: Irene Mallafré Gutiérrez, student
of the Degree in Design
Best Final Degree Project –
Product Design Category
“OKO”.
Tutors: Martín Ruiz de Azúa and Luis Eslava
Author: Jordi Ros Cruz, student
of the Degree in Design
Best Final Degree Project –
Space Design Category
“School library”
Tutors: Antoni Arola and Joaquim Matutano
Author: Marta Sanglas Noguera, student
of the Degree in Design
Best Final Degree Project –
Product Development Category
“STEP-LUX 3,0”
Tutor: Javier Peña
Author: Pau Romagosa Calatayud, student
of the Degree in Engineering and Industrial Design
Best Academic Report
Blanca Guasch Balcells, student
of the Degree in Engineering in
Industrial Design
ELISAVA launched the first edition of the ei!
Awards Professional Edition to the best projects developed within the framework of the
Master and Postgraduate programmes which
are included in the areas of Graphic Design
and Communication, Product Design, Space
Design and Architecture and Design, Strategy
and Management.
The awards ceremony of the first edition
of the ei! Awards Professional Edition took
place on July 24 in the Sant Agustí Convent
within the framework of the 2014 Graduation
Ceremony. The Jury of the awards included
Pia Mintchot, coordinator of the online edition of the Experimenta magazine; Juli Capella,
architect, designer and collaborator in different
media; Daniel Pérez, international director of
communication at Carolina Herrera, Comme
des Garçons and Puig; Ramon Benedito, Dean
at ELISAVA and Santiago Albert, director of the
ELISAVA Masters and Postgraduate Degrees.
ENGLISH VERSION
33rd American
Illustration Annual
Golden Category
“Nimble”
Master’s Degree in Product Design
and Development
Authors: Eduard Carulla Terricabras, Joan
Niubó Moncasí, Fernando Montero Barro
and Alan Steinberg Niski
Silver Category
“Verycook”
Master’s Degree in Graphic Design
Authors: Judit Arroyo Bedia and Marco
Canepa Raggio
“Monop gourmet”
Master’s Degree in Packaging Design
Author: Karine Attar
“Equal society”
Master’s Degree in Retail Space: Retail Design
Authors: Ali Mahmoud, TaDana Smortrova,
Isabelle Whitely and Xiang Li
Public Award
“Onde de choc”
Master’s Degree in Fashion Design. Process,
Innovation & Brand
Author: Leonor Tarradas
147
ENGLISH VERSION
ENRIC BRICALL LIBRARY
148
This year the Enric Bricall Library has added 329 new books to its collection and five
new magazine subscriptions. The centre has
offered a total of 8,024 loans throughout the
academic year.
In relation to the promotion of activities,
the Library has carried out actions in different
fields, such as collaborating with the review
of bibliography of issue 29 of the ELISAVA
TdD magazine. During January 2014, coinciding with the Jesús Morentin exhibition,
in homage to typographer Hendrik Nicolaas
Werkman, the Library presented a selection
of documents from the Enric Bricall Reserve
Collection related with the European graphic
avant-garde from the early 20th century.
Furthermore, in May 2014 a training session
about information resources addressed to
teachers of graduate and Master’s Degree
programmes took place.
Within the framework of activities promoted by the Library, the most remarkable ones
are the following exhibitions organised and
carried out in its facilities:
• Work of Charles and Ray Eames, an exhibition of books, card games and a mock-up
of the house of these designers accompanied by the film on their work, and also
images of the furniture that they designed
throughout their careers (October 2013).
• Exhibition dedicated to the universe of
children (December 2013).
• Coinciding with the exhibition “Le Corbusier: un atles de paisatges moderns” (Le
Corbusier: an atlas of modern landscapes), which took place in the CaixaFòrum
in Barcelona, the Library organised an exhibition of books by the architect (March
2014).
• Exhibition of the mock-ups of furniture
designed by Grup Transatlàntic (19841989) comprising Ramon Benedito, Lluís
Morillas and Josep Puig (June 2014).
Science and Technology
Laboratory
The 2013-2014 academic year has witnessed
the consolidation of the laboratory as a reference space for experimentation in ELISAVA. This
academic year has been extended with the open
classroom schedule, which means that a total
of 926 students have used these facilities. The
group of students has been looked after by the
team of interns who advise students in the creation of their projects and help with teaching. Year
after year, there are more subjects of studies
that include the use of the Laboratory in their
methodology. Along these lines, it is important to
underscore the incorporation of different Master’s Degree and Postgraduate programmes like
the ones in Digital Architecture, Public Space
and Jewellery, which are added to the pioneer
programmes and consolidated in the use of this
service, like the Product Development one.
The philosophy followed by the Laboratory
consists of promoting the experimentation in
the end of degree projects. In this sense, an
overall of six dissertations have used the universal testing machine and the set of instruments to validate projects done during this
academic year.
In order to implement improvements in the
use of this service, all material and equipment
collected in the free online program www.
quartzy.com has been documented and inventoried. This way, all information is accessible via
web for all lab-related staff.
With the desire of seeing continued
growth, this academic year the Laboratory has
achieved watertightness equipment, a Shore
durometer and metrology tools. Furthermore, there is a bet on the future related to the
growth of the electronic field that involves the
incorporation of Arduinos and plans to purchase a 3D scanner.
Graphic Workshop
ELISAVA’s Graphic Workshop is a new infrastructure introduced in the 2013-2014
academic year. This new educational resource
emerged in response to the need of having an
experimentation space for the different handling or printing techniques (either handcrafted, mechanical or digital) that take part in
the creation of prototypes or graphic object
miniatures.
The equipment, with the capacity for 25
people and available to all the School’s academic community, offers the necessary tools
and machines to undertake manual printing
and bookbinding projects, and digital printing
and cut-off of originals vectorised with vinyl.
A total of 993 students, helped by the
team of interns, have used these facilities during the academic year as an open classroom.
It is also important to point out that the venue
is used for teaching, for lessons on the different subjects related to any of the technical
activities which the lab is equipped for.
The Graphic Workshop provides students
with the possibility of checking the quality of
their projects and digital originals by professionally creating printed proofs. Furthermore,
the use of this equipment to teach classes
makes it possible to improve the quality of
theoretical and practical explanations on
technical subjects and projects, especially
the ones from the graphic design field. It also
enhances the quality of workshops and the
Master’s Degree and Postgraduate programmes taught at ELISAVA.
MARKETING AND
COMMUNICATION
The Marketing and Communication Department has based its action parameters on three
main objectives: the international promotion of
the ELISAVA brand, the monitoring of a customized line of assistance for all the students
and prospective students of the School and
the support at all levels of more than 100 activities carried out by the Institution.
This working methodology can be translated into an increase of the presence of national and international fairs in order to disseminate the teaching offer, the intensification
of the links with teaching centres from all
Spain and the significant increase in the visits
of institutions and prospective students, what
results in the attention to thousands of people
from all around the world.
In the training aspect and following the
work line carried out during the last three
years to promote the rigour and the effort
of the students, it’s worth pointing out that
during this course, the Marketing and Communication Department has implemented the
excellence grants, addressed to new students
of the Official Degrees, which has been very
well received by all the participants and all the
postsecondary centres.
The department has extended the celebration of the ei! Awards to the students of Master’s Degree and Postgraduate programmes,
with a new version called Professional Edition.
The award ceremony took place in July. Additionally, it’s worth pointing out the implementation of a new Graduation Ceremony in February
for all the students of the Master’s Degree and
the Postgraduate programmes which concluded their studies in this period, being a total of
three events of this kind carried out throughout
the academic year.
In order to offer a better service in the
internal and external communication of the
School, it’s worth mentioning, amongst other
initiatives, the launch of a new Newsletter with
an agile design and divided up according to
the language priorities of the public.
Finally, and with the objective of strengthening and reinforcing the ELISAVA community, the department carried out, for the first
time, a celebration to conclude the academic
year, to which all the people linked to the
School were invited: teachers, administration and services staff, the direction team,
students and members of the association of
former students. This encounter, which was
another communication success, was very
well received by all the participants.
ACADEMIC ORGANISATION,
ACADEMIC MANAGEMENT
AND POSTGRADUATE
MANAGEMENT
Among the most significant actions carried
out during this academic year it is important
to point out, firstly, the beginning of the process of accreditation of the qualifications of
Degree programmes, an assessment of the
achievement of competencies and knowledge
by students, as specified in the Framework
for Verification, Assessment, Modification and
Accreditation of recognised titles of Degree
and Master’s Degree programmes (VSMA framework) from the Catalan University Quality
Assurance Agency (AQU). Likewise, the modification of the name of Degree in Building
Engineering has become official and now it is
called Degree in Science and Technology Building, a change which applies to all universities
offering this degree.
At the same time, the reverification process of the Master’s degree offered by ELISAVA has concluded positively.
Finally, in this same VSMA framework, the
AQU approved the new programme of optional
subjects for the Degree in Design (GDIS) and
the Degree in Engineering in Industrial Design
(GEDI), which will enter into force after the
2015-2016 academic year. It makes it possible
to gather these subjects in different specialities
so that the student, studying a minimum of 36
credits and a maximum of 60 of one speciality,
can obtain the corresponding mention that accompanies his degree.
It is important to point out the first edition
of the Simultaneous Study Plan between the
Degrees in Design and in Industrial Design
Engineering, with a total of 21 students registered. On the other hand, the third edition of
the Course in Degree in Design Adaptation has
taken place.
As regards the Academic Unit Section,
during the 2013-2014 academic year, some
tasks related to the implementation of the
SIGMA management programme have taken
place, which implement computer solutions in
order to modernise the academic management
of higher education centres and adjust it to the
requirements of the European Higher Education Area (EHEA), making it possible to adapt
and improve the internal academic processes.
This programme will permit a total integration
with the new MOODLE-based virtual campus.
Throughout the academic year, from the
Postgraduate Unit Section a total of 18 Master’s Degree programmes and 41 Postgraduate programmes have been arranged. Among
these programmes, the first edition entirely in
English of two Master’s Degrees and four Postgraduate programmes stand out.
Information
Systems (SSI)
The Information Systems (SSI) department has
carried out some improvements in the fields of
systems and applications. In relation to the
system area, different hi-tech equipments have
been added, both in the iMACS depot, completing in this way the renovation that started the
last academic year, and in the servers, with the
acquisition of a Hitachi hard drive system.
If the case of applications, it is worth pointing out the fact that the SSI department has
managed and directed the project of establishment of the SIGMA ERP application. This project enables the integration of the different management applications of the Centre, adapting
all the academic management processes in the
application. In order to cover all the services
offered by ELISAVA, the SSI department has
carried out the following modules: realization
of pictures via website to assist the registration
process of the new students, the integration
in the management system of ELISAVA users,
check the available places for the registration,
consult of the schedules of the teachers, the
registration of users, password recovery by
SMS or the “cloud” module, which consists of
personal folders for internal use. Apart from all
these improvements, the SSI department has
also carried out a survey module for the Enric
Bricall Library.
In the 2013-2014 academic year, the SSI
department has managed and directed the establishment project of the new virtual campus,
integrated with the SIGMA ERP of management. This new environment has enriched the
tasks developed by the teaching staff and has
added a great value to students.
MODELS AND PROTOTYPES
WORKSHOP
During this 2013-2014 academic year, the
Models and Prototype Workshop has moved
from the Passeig Colom facilities to the School’s headquarters. This change of location has
allowed the modification of its structure in
order to transform it into a Digital Fabrication
Laboratory. In addition to maintaining the most
traditional workshop space, it has also meant
the extension of the 3D printing services, with
two UP Plus printers, and the enlargement of
the CNC with the incorporation of one Roland
MDX-450 milling machine. The new location
has been positive because it has improved the
proximity and the use of facilities by students,
main users of this service.
Throughout the year, around 600 3D projects have been printed in the Workshop. Furthermore, the laser service has clocked about
900 hours, whereas in the CNC milling service
has recorded around 525 hours. The integration of the workshop in the School has been
translated into an increase of the services by
almost 100% with respect to the previous year.
As in other years, the Models and Prototype
Workshop has been the work centre of around
twenty subjects taught in the set of studies
(Degree programmes, Master’s Degree programmes and Postgraduate programmes) that
are carried out at ELISAVA, and the exchange
programmes with other universities have also
taken advantage of its services.
ELISAVA ALUMNI
Elisava Alumni, the Association of ELISAVA
Former Students, is committed to a constant
dialogue with all the ELISAVA community. The
Association is the ideal space to socialise and
interact with professionals and companies of
the sector in which innovation, networking, collaborations and entrepreneurship are essential
points when it comes to facing the new challenges of today’s society.
Annually, Elisava Alumni watches over the
professional development of its members with
actions such as the promotion of successes
obtained by former students, the dissemination of the awards that they have won, or other
actions aimed at the growth of the number of
existent offers in the Career Service.
In this sense, during the 2013-2014
academic year, the improvement project for
the Career Service started, with a priority
economic and resources investment for the
construction of a platform that will strengthen
the value of our professionals and will offer
them a practical and attractive space where
they can be visible to industry companies. The
new Career Service is expected to be up and
running by the end of 2014.
Another milestone this academic year has
been the launch of a new Newsletter, which
makes it possible to improve the communication
of all activities of the school and its partners.
In the context of organised events, Elisava
Alumni has continued along the right line this
academic year by celebrating different Professional Days. These lectures, given by remarkable guests of the Design and Engineering field,
have become an essential tool for all professionals, given that they make it possible to exhibit
last-minute topics and let the public see the
reality in the various sectors in a pleasant and
informal environment.
ENGLISH VERSION
ADMINISTRATION
AND SERVICES
149
TEAM
MANAGEMENT TEAM
Despite the current overall economic climate, during the 2013-2014 academic year we
have successfully achieved our target operating results, above and beyond budget provisions approved by the Board in July 2013.
This outcome is the result of efforts made
by the entire organisation in managing costs
and continuous improvement of all processes
to ensure optimal efficiency. This fact has led
to increased profitability while maintaining
our business revenues. It is worth noting
that the Board of Trustees approved extraordinary expenses this year, allocated for the
Strategic Development Plan, which affect the
year’s results. It should be noted, however,
that we have carried out all planned invest-
ments, as is customary, in order to maintain
the level of excellence which distinguishes
our School.
With regard to the 2014-2015 academic
year, the Board of Trustees has approved a
budget following the basic guidelines of the
Strategic Plan based on the innovation of
education offered, the recruitment of international students, joint programmes with other
leading international schools and promoting
greater collaboration with companies.
Below is the evolution in the financial
staments of the Private Foundation ELISAVA
University School1 over the last three academic years, as stated in the Profit and Loss
Statements and Balance Sheets.
Income statement (in thousands of Euros)
Concepts
2011-2012
2012-2013
2013-2014
Income from activities
10.631 10.416 10.390
Operating expenses
10.43410.38510.249
Profit from operations
197
97
230
Profit
212
169
-62
150
Concepts
2011-2012
2012-2013
2013-2014
Non current assets
5.590
5.524
5.615
Current assets
6.351
6.797
7.022
Total assets
11.941
12.321
12.637
Equity
5.784
5.953
5.890
Non current liabilities
130
130
130
Current liabilities
6.027
6.238
6.617
Total equity and liabilities
11.941
12.321
12.637
1. The Private Fundation ELISAVA University School financial statements set out have been audited by KPMG Auditores, S.L.
Francisco Navarro Carrillo
Head of Maintenance
Ana María del Corral González
Product Development Area
Noel Criado López
Business Development
Francisco Javier Oliver Sánchez
Academic Management Unit
Ramon Faura Coll
Social and Experimental Sciences Area
Júlia de la Fuente Fernández
Academic Management Unit
Iván Perera Benito
Model and Prototype Workshop
Ricard Ferrer Velasco
Product Area
Anaïs Esmerado Martí
Marketing and Communication
Cristina Pla Grimaldos
Marketing and Communication
Marta González Colomines
Materials and Sustainability Area
Ainhoa Estrader Miralles
Academic Management Unit
Josep Pou Viade
Model and Prototype Workshop
Ariel Guersenzvaig
Graphic and Communication Area
Teresa Falomir Esteve
Model and Prototype Workshop
Pablo Ramos López
Postgraduate Management Unit
Marta Janeras Casanovas
Laboratory Area
Gerard Fernández Gancedo
Information Systems
Eva Ríos Rioyo
Marketing and Communication
Joaquim Matutano Ros
Space Area
Núria Garcia Alvero
Marketing and Communication
Rosa Rodríguez Hernández
Marketing and Communication
Josep Novell Ferrando
Internship in Companies Area
Leandro García Hernández
Marketing and Communication
Javier Rodríguez Rodríguez
Information Systems
Raffaella Perrone
Projects Area
Marta Garcia Juan
Academic Management Unit
Rubén Saavedra Pérez
Information Systems
Laura Quesada Ayub
Graphic and Communication
Laboratory Area
Eloi Garcia Parellada
Information Systems
Lourdes Sáez Carreras
Coordination Degree
Maribel Gelabert Camprubí
Executive Secretary
Pablo Serrano Gómez
Marketing and Communication
Isaac Gimeno Pujabet
Marketing and Communication
Rosa Mª Teruel Cuerpo
Postgraduate Management Unit
Joan Grau Roman
Information Systems
Àlex Ventosa Galceran
Maintenance
DEPARTMENT HEADS
Virginia Angulo Falcés
Head of Marketing and Communication
Natàlia Garcia Forés
Head of the Library
Amparo García García
Head of the Academic Management Unit
Montse Masana Mas
Head of Administration and Services
Albert Montull Aced
Head of Academic Organisation
José Trapero Ortiz
Head of Information Systems
ADMINISTRATIVE
AND SERVICE STAFF
Martí Abril Ollé
Marketing and Communication
Ricard Argudo Argente
Information Systems
Balance sheet (in thousands of Euros)
Carla Casas Palagos
Business Development
Anna Baldrich Aragó
Coordination Degree
Marta Barangé Viladomiu
Administration
Rafael Bellido Sevillano
Information Systems
Anna Blanco Martin
Administration
Núria Boixareda Ariza
Academic Management Unit
Sílvia Brenes Prieto
Marketing and Communication
Esther Brosa Llinares
Coordination Degree
Esther Buil Medrano
Library / Executive Secretary
Thais Caballero Sabater
Postgraduate Management Unit
Carme Calaff Martínez
Academic Management Unit
Xavier Riudor i Buscà
Sciences and Technology Area
Paolo Sustersic
International Relations Area
Robert Thompson Delano
Engineering Project Area
HEADS OF STUDY
MASTER’S AND
POSTGRADUATE
DEGREES
Albert Fuster i Martí
Bachelor’s Degree in Design / Graduate
Degree in Design
Juan J. Arrausi Valdezate
Director of the Master’s Degree in Design
and Communication
Andreu Jansà Matussek
Library
Javier Peña Andrés
Bachelor’s Degree in Engineering in
Industrial Design / Technical Engineering
in Industrial Design Bachelor’s Degree in
Science and Technology Building /
Technical Architecture
Jordi Belil Boladeras
Director of the Master’s Degree in Branding /
Director of the Postgraduate Diploma in
Brands, Core of Communications / Director
of the Postgraduate Diploma in Innovating
through Brands
Rebeca López Gómez
Marketing and Communication
AREA COORDINATORS
Andrea Guerrero Valero
Academic Management Unit
Sabela Guevara Alonso
Postgraduate Management Unit
Isabel Gusils Mari
Head of Accounting
Mª del Rosario Hernández González
Coordination Degree
Rubén Hidalgo Téllez
Head of the Model and Prototype Workshop
Cristina Marfà Briansó
Postgraduate Management Unit
BACHELOR’S DEGREES
Salvador Fàbregas Perucho
Expression and Graphic
Representation Area
ENGLISH VERSION
ENGLISH VERSION
FINANCIAL
BALANCE
Josep Benlloch Serrano
Director of the Master’s Degree in
Photography and Design / Director of the
Postgraduate Diploma in Photography and
Design: Image and Creation / Director of the
Postgraduate Diploma in Photography and
Design: Space, Media and Broadcasting
151
Jordi Cano Cunill
Director of the Master’s Degree in
Design and Art Direction / Director of
the Postgraduate Diploma in Design and
Communication Strategies / Director of
the Postgraduate Diploma in Art Direction /
Director of the Master’s Degree in
Advertising Design and Communication/
Director of the Postgraduate Diploma in
Advertising Design and Creativity / Director
of the Master’s Degree in Design and
Communication
David Casacuberta Sevilla
Director of the Master’s Degree in Design
and Direction of Internet Projects / Director
of the Postgraduate Diploma in Web Project
Management and Design / Director of the
Postgraduate Diploma in Design of Web
Applications and Services
Agustí Costa Curriu
Director of the Master’s Degree in Interior
Design / Director of the Postgraduate
Diploma in Interior Space. Private Perimeters
Mery Cuesta Reigada
Director of the Postgrauate Diploma
in Illustration and Comic
Mireia Cusó Colorado
Director of the Postgraduate Diploma
in Set Design
152
Ricard Ferrer Velasco
Director of the Master’s Degree in Furniture
Design / Director of the Postgraduate
Diploma in Furniture Design for
Communities, Contract and Urban / Director
of the Postgraduate Diploma in Furniture
Design for the Habitat
Ricardo Guasch Ceballos
Director of the Master’s Degree in Interior
Design / Director of the Postgraduate
Diploma in Design of Work Space / Director
of the Master’s Degree in Design and
Habitat / Director of the Postgraduate
Diploma in Strategic Habitat Design:
Mobility and Temporality
Ariel Guersenzvaig
Director of the Master’s Degree in Design
and Direction of Internet Projects / Director
of the Postgraduate Diploma in Web Project
Management and Design / Director of the
Postgraduate Diploma in Design of Web
Applications and Services / Director of the
Postgraduate Course in Apps Design
Pablo Juncadella de Palleja
Director of the Master’s Degree in Graphic
Design / Director of the Postgraduate
Programme in Graphic Design applied
to Communication / Director of the
Postgraduate Diploma in Graphic Design
and Publishing Projects
Josep Maria Montseny Iglesias
Director of the Postgraduate Diploma
in Digital Modelling
José Linares Salido
Director of the Master’s Degree in Design
and Habitat / Director of the Postgraduate
Diploma in Eco-habitat. Design of
Eco-efficient Housing in Barcelona
Marcos Panero Muñoz
Director of the Master’s Degree in Graphic
Design / Director of the Postgraduate
Diploma in Graphic Design applied
to Communication / Director of the
Postgraduate Diploma in Graphic Design
and Publishing Projects
Rosa Llop Vidal
Director of the Master’s Degree in Design
and Direction of Internet Projects / Director
of the Postgraduate Diploma in Web Project
Management and Design / Director of the
Postgraduate Diploma in Design of Web
Applications and Services / Director of the
Postgraduate Course in Apps Design
Beatriu Malaret Garcia
Director of the Master’s Degree in
Design and Art Direction / Director of the
Postgraduate Diploma in Art Direction /
Director of the Master’s Degree in Fashion
Design. Process, Innovation & Brand /
Director of the Postgraduate Diploma in
Fashion Design: Methods, Research and
Creativity / Director of the Postgraduate
Diploma in Branding Fashion Design:
Collection and Brand
Carmen Malvar Vázquez
Director of the Master’s Degree in Retail
Space: Retail Design / Director of the
Postgraduate Diploma in Retail Design.
Design and Space: Shopping / Director of
the Postgraduate Diploma in Retail Design.
Design and Concept: Branding
Vicente Mas Gallen
Director of the Master’s Degree in Design,
Art and Public Space / Director of the
Postgraduate Diploma in Exterior Design.
Events and Ephemeral Spaces / Director
of the Postgraduate Diploma in Design,
Art and Society
Joaquin Matutano Ros
Director of the Master’s Degree in Interior
Design / Director of the Postgraduate
Diploma in Interior Space. Private Perimeters
José Luís Merino González
Director of the Postgraduate Diploma
in Illustration and Comic
Eva Minguella Mas
Director of the Master’s Degree in
Packaging Design / Director of the
Postgraduate Diploma in Packaging
Design and Strategy / Director of the
Postgraduate Diploma in Graphic and
Structural Packaging Design
Ramon Oriol Nogués
Director of the Postgraduate Diploma
in Alternative Jewellery Design
Josep Puig Cabeza
Director of the Master’s Degree in Product
Design and Development / Director of the
Postgraduate Diploma in Product Concept/
Director of the Postgraduate Diploma in
Alternative Jewellery Design
Xavier Riudor Buscà
Director of the Master’s Degree in Product
Design and Development / Director of
the Postgraduate Diploma in Product
Development
VOCATIONAL
TRAINING
PROGRAMMES
IN DESIGN
Daniel González Domènech
Head of Studies of Vocational Training
Programmes in Design
SUMMER SCHOOL
ENGLISH VERSION
ENGLISH VERSION
Pilar Calderón Martínez
Director of the Postgraduate Diploma
in Set Design
Ramón Malvar
Coordination
Bachelor’s, Master’s and
Postgraduate Diploma Faculty
See page 77.
Jorge Hernan Rodríguez Nieto
Director of the Master’s Degree in Research
for Design and Innovation / Director of
the Postgraduate Diploma in Coolhunting.
Design and Global Trends / Director of the
Postgraduate Diploma in Innovation and
Design Thinking
Txatxo Sabater Andreu
Director of the Master’s Degree in Design
and Habitat / Director of the Postgraduate
Diploma in Strategic Habitat Design: Mobility
and Temporality
Jordi Truco Calbet
Director of the Master’s Degree in Advanced
Design and Digital Architecture / Director
Postgraduate Diploma in BioDesign
Laboratory / Director of the Postgraduate
Diploma in Computational Design Laboratory
Pedro Vicente Mullor
Director of the Master’s Degree in
Photography and Design / Director of the
Postgraduate Diploma in Photography and
Design: Image and Creation / Director of the
Postgraduate Diploma in Photography and
Design: Space, Media and Broadcasting
153
154
155