Untitled - G. Kero

G.Kero
an artist, a brand
S i nce
she was a yo u ng c hi l d,
M ar g u e r i t e has be e n dra wi ng
and pai nt i ng se nsu o u s l i t t l e c haract e r s t hat swi ng wi t h st y l e . W i t h
he r br u sh she has cre at e d he r own
dre am l i ke and exq u i si t e wo r l d.
A s a t e e n, she drew t he boy f r i e nds
t hat she di dn ’ t ha ve and si de by
si de wi t h he r co l o u r f u l ani m al s
appe are d ro c k st ar s.
He r e nco u nt e r wi t h f ashi o n happene d i n 2007. Whi l e t ra ve l l i ng i n Ri o
de Jane i ro , P hi l i ppe he r bro t he r,
was l o o k i ng f o r so m e co o l t -shi r t s
t o we ar.
D i sappo i nt e d wi t h t he l o cal
f ashi o n, he aske d hi s si st e r t o se nd
hi m a dra wi ng . On se e i ng pho t o s
o f he r bro t he r showi ng o f f o n
I pane m a Be ac h wi t h t he pr i nt e d
t -shi r t M ar g u e r i t e had a reve l at i o n.
S he wo u l d u se cl o t hi ng t o ex pre ss
he r se l f .
T he ar t i st s t a r t e d t o p a i n t
di re ct l y o n j e r s ey. H e r f r i e n d s
co m i ng t o h e r t o g e t t h e i r
t -shi r t s cu s t om i s e d i n h e r
wo r k sho p .
T hre e ye a r s l a t e r, M a r g ue r i t e
had m ast e re d t h e t e c h n i q ue .
S he has b e c om e a vi r tuoso . P hi l i p p e a n d M a r g ue r i t e
cre at e d G . Ke ro. In j us t a f ew
ye ar s, t h e b ra n d h a d i ts ow n
o u t l i ne a n d f oun d i ts s ty l e .
To
Kar l La g er f eld w ho sa y t h at
w hi t e s h ir t is t he b a s is of ever yt h in g G .Kero rep l y w i t h
i m p e r ti n e n ce :
« If yo u ’re o n s t a g e yo u don ’ t
wea r a w hit e s hir t , o t he r wise
yo u l o o k like Jerô me t he
ac co u n t ant . Fa s hio n is all
ab o u t co nt ex t ».
For me, the essence
of fashion is to
understand its
context. »
I m p e r ti n e n t M a rg uer it e likes
i n j e cti n g humo ur int o s e r ious
f ash i o n wor ld .
« I wan t t o make p e o pl e sm i l e ,
make t h em h appy. T he re ’ s a
casualn ess I like i n t he i de a o f
pain tin g f igures t hat so m e o ne
will wear.
If fashion isn’t an end
i n i t s e l f , s t y l e i s . »
G.Kero c ollection s are t he
result of an or igin al ar t i st i c
approac h . Th e q ual i t y o f t he
mat er ials used, t he cl o t hi ng
sty le, an d t h e kn ow -how i n
t h e t ailor in g wor k sho ps, m ake
eac h piec e of c lo t hi ng a re al
wor k of ar t.
N umbered, h an d-m ade i n
limit ed edition s, rare l y re i ssued. N ever disc ou nt e d, t he
bran d h as all t h e hal l m ar k s
of “h aut e couture”, t ho u g h i t
keeps its c lo t h in g f o r m s si m pl e
an d of f ers af f ordabl e pr i ce s.
« W e d i d n ’ t s t a r t o u t w i t h t h e
idea of creating a clothing
brand. I’ve always been a f an
of my sister ’s painting. It was
not enough collecting them,
I w a n t e d t o s l i p i n t o i t »
says Philippe.
To whi c h M ar g u e r i t e e c ho e s
« whe n I st ar t e d t o pai nt o n t -shi r ts ,
I f o u nd I l i ke d i t m o re t han pai nti n g
o n a bo ard, canvas, o r pape r,
so I car r i e d o n do i ng i t . »
G .Ke ro was bo r n f ro m t hi s si bl i n g
al l i ance . M ar g u e r i t e dra ws. To ge t h e r,
bro t he r and si st e r dare t o i m ag i n e t h e
co l l e ct i o ns o f t he i r dre am s.
G .Ke ro i s t he abbrev i at i o n o f G i s è l e
K é ro z è ne . A ni c k nam e M ar g u e r i t e wa s
g i ve n f ro m he r bro t he r i n re f e re n c e t o
a pu nk wi t c h r i di ng a bro o m st i c k i n t h e
e po ny m o u s sho r t f i l m by Jan Ko u n e n .
@gkeropar is
w w w. g k e r o . f r