Examples Elf on the Shelf Tony the Tiger Geico Gecko

Mascots | Ambassadors | Bucks Bud |
Examples
Elf on the Shelf
Tony the Tiger
Geico Gecko
Benefits
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Flexibility
- Create a personality for your rep
- Ability to be more fun in posts
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Connect with more people
- Ages, communities, non members
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More accessible as an organization
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Ability to be more places than your staff/
ambassadors can be.
Uses For Your Rep
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Holidays
Events
Campaigns
Contests
- Scavenger hunts, raffles, etc…
Seen Around Town
Social Media
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Tips
Tricks
Memes
Content/hashtag
Example
Bane
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Raging shopaholic (as long
as it’s local)
Loves red
He shops local every day
Only uses community
currency
Example
Leo the King of Local
- Knows merchants personally
- Keeps his mane gorgeous at
the local salon
- Raves (and roars) about his
favorite vegetarian restaurant a
few blocks for his house