Corporate Solutions

Corporate
Solutions
Table of Contents
Digital Guides & eBooks .......................4
Gifts & Guides ......................................5
Custom Editions ..................................6
Packaging Options ...............................7
Zagat Blog Sponsorship .......................8
Licensing & Custom Research ..............9
Zagat Presents Event Sponsorship .....10
30 Under 30 Sponsorship ..................11
High Visibility Advertising ....................12
Available Content ...............................13
Digital Guides & eBooks
Digital Guides
Leverage Zagat’s engaging content and
powerful brand to create a customized
digital Zagat guide to be distributed
virally. Select key markets and themes
that speak to your target audience.
Guides may be promoted through the
Zagat Blog and eNewsletter, zagat.com
ads and Zagat’s social networks.
Custom eBooks
Powered by Google, eBooks allow users
to read Zagat content on any preferred
eBook platform with enhanced functionality such as clickable links to front lists,
maps and indexes. “Click to call” also
available when using a phone. Customize
and co-brand your company’s logo on
the eBook cover, just like a printed guide.
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1-800-540-9609 | [email protected]
Gifts & Guides
Deluxe Editions
Leather-Bound Editions
Zagat’s best-selling trusted guides
become powerful marketing tools
when co-branded with your logo and
messaging – perfect for use as holiday
gifts, event premiums, loyalty rewards
and so much more.
Leather-Bound Editions have a high
perceived value with silver-edged pages
and a satin ribbon marker. They can be
stamped with your company’s name and
logo. Also includes a black gift box.
2-Book & 3-Book Sets
Signature Single Leather Slipcases
Choose any two or any three Deluxe
Edition Zagat guides in our stylish box
sets to create a valuable personal gift.
Emboss the box cover and guides with
your company’s logo.
Select any Deluxe Edition guide and
present it in a high-quality black leather
slipcase. Slipcases can be blindembossed with your company’s logo.
www.zagat.com/solutions
5
Custom Editions
Custom Cover Editions
Custom Content Editions
Take any one of our existing titles and
customize the cover and inside pages
to promote your brand, products and/or
services.
Build your own co-branded Special
Edition Zagat guide. Mix and match
content by theme, market and more to
create a guide that is uniquely yours.
Custom Mini-Guides
Pocket, Neighborhood
and Wallet Guides
Lightweight, inexpensive and effective,
Mini-Guides have the same dimensions
as our standard guides but have fewer
pages. Perfect for an event premium or
direct mail piece.
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Our Pocket, Neighborhood and Wallet
Guides are great for on-pack promotions, magazine insertions, giveaways,
guerilla marketing pieces and event
premiums.
Packaging Options
Gift Boxes
Mailing Boxes
Our high-quality gift box holds one fullsize guide and includes a vellum liner.
Make fulfillment easy with our self-sealing
mailing box, a perfect fit for any full-size
guide, or a sturdy corrugated mailer to
fit our gift boxes.
Mailing Envelopes
Holiday Cards
These colorful, non-rip envelopes can
hold a single guide and are available in
blue, red, green and white.
Let us make your holiday gifting easier.
Choose a holiday card design that is
sized to complement any of our guides
or box sets.
www.zagat.com/solutions
7
Zagat Blog Sponsorship
Blog Series
The incredibly popular Zagat Blog covers
the hottest openings and closings, trends,
news, features, special events and more!
• Develop engaging and relevant editorial
content (e.g. Top 10 places in NYC to
watch the Super Bowl, How to make a
great mojito, etc.), brought to you by
“your company.”
• Promote your brand alongside
valuable, trusted information that
zagat.com users rely on and are
eager to read.
• Incorporate video, Q&A interviews, etc.
eNewsletter Takeover
Advertise in all editions, or choose only
select editions.
• Best of the Buzz
• NYC
• Los Angeles
• San Francisco
• Washington, DC
• Philadelphia
• Boston
• Chicago
• London
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1-800-540-9609 | [email protected]
Licensing & Custom Research
Brand & Content Licensing
Tout your brand’s top Zagat rating by
incorporating the “#1” designation into
large-scale consumer marketing initiatives. As an enhancement to your existing
products, include Zagat content on any
platform to engage your target audience.
Custom Research
Leverage our proprietary research
methodology to learn more about your
customers and competitors, evaluate
your brand or further explore market
segmentation within any industry.
www.zagat.com/solutions
9
Zagat Presents Event Sponsorship
Event Sponsorship
Sponsorship may include:
Our popular culinary event program consists of exclusive, one-of-a-kind dining
experiences at new and notable spots in
major U.S. markets. Reach an engaged
audience by sponsoring an event that
could include a tasting, prix fixe menu
and/or special chef demonstrations.
• Dedicated email(s) sent to zagat.com
members
• Event signage (menu, goody bags,
giveaways, etc.)
• “Sponsored by” placement on Zagat
Presents homepage
• Social media outreach
• Geotargeted banners
• Zagat Blog eNewsletter placement
• Reserved seats for VIPs and brand
ambassadors
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1-800-540-9609 | [email protected]
Zagat 30 Under 30 National Sponsorship
National Sponsorship
Sponsorship may include:
Zagat-curated international, multi-city
editorial lists spotlight the hottest up-andcoming chefs, mixologists, restaurateurs
and other culinary trailblazers under the
age of 30. Following the huge success
of the NYC launch, Zagat has expanded
the franchise internationally.
• VIP email invitations to honorees,
press and other top culinary
personalities
• Highly publicized list reveal on the
Zagat Blog
• Post-event blogs, photos & video
coverage
• “Sponsored by” designation on
editorial list and digital guide
highlighting the winners and the
establishments they are affiliated with
• Mention in all Zagat promotions and
communications to the public, media
and honorees
• On-site branding opportunities: signage
brand ambassadors, step and repeat
logo placement, gifting, etc.
• Social media outreach
• VIP invitations for your guests
www.zagat.com/solutions
11
High Visibility Advertising
Drive Traffic and Build Brand
Awareness With Our Unique
Targeting and Ad Capabilities
Run prominent, above-the-fold ads on
zagat.com. We will create an impressionbased package based on your budget
and goals.
• Geo and destination
• Cuisine (e.g. Japanese, Italian, etc.)
• Demographics (e.g. Gender, Age)
• Roadblocks and site takeovers
• Ratings (e.g. Places with 27+ for
food or higher)
• Category or feature (e.g. Lists,
Blog, etc.)
Custom Homepage Placements
For maximum exposure, custom
sponsorships and large marketing
partnerships may include an integrated,
co-branded homepage placement.
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1-800-540-9609 | [email protected]
Available Content
U.S. Restaurants
International Restaurants
America’s Top
Beijing
Atlanta
Canada
Boston
Dubai
Charlotte
Europe’s Top
Chicago
Hong Kong
Cincinnati
London
Cleveland
Paris
Columbus
Shanghai
Connecticut
Sydney
Denver/Mtn. Resorts
Tokyo (English)
Detroit
World’s Top
Hawaii
Kansas City
Las Vegas
Long Island
Los Angeles/So. California
Hotels
Top U.S. Hotels, Resorts & Spas
World’s Top Hotels, Resorts & Spas
Miami/So. Florida
Minneapolis/St. Paul
Lifestyle Content
Naples
America’s Top Golf Courses
New Jersey
New Orleans
New York City
Orlando
Philadelphia
NYC Food Lover’s
NYC Nightlife
NYC Shopping
World’s Best Movies
Phoenix/Scottsdale/Tucson
Portland
Sacramento
Salt Lake City/Mtn. Resorts
San Diego
San Francisco Bay Area
Seattle
St. Louis
Tampa/Sarasota
Texas
Washington, DC/Baltimore
Westchester/Hudson Valley
www.zagat.com/solutions
13
Iconic
Zagat is a pop culture icon frequently highlighted and parodied by the media,
receiving millions of media impressions weekly.
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1-800-540-9609 | [email protected]
“The world’s leading provider of consumer-based content.”
– Bloomberg Businessweek
“The most trusted guide.”
– The Today Show
“...the perfect solution to provide value to our customers.”
– Direct TV
“...critical to our promotion and helped make the campaign memorable.”
– Intel Corporation
“Kicked off the notion that ordinary people could be expert reviewers.”
– Los Angeles Times
“The hottest guide series in the U.S.”
– USA Today
”The people’s choice empire.”
– Chicago Tribune
76 Ninth Avenue, New York, NY 10011
1.800.540.9609 | 212.977.6000
Fax: 212.262.9798
[email protected]
www.zagat.com/solutions