Edel`s Bridal Boutique - Harford STYLE Magazine

Anne Fullem
photos Juliet Seger
www.photojanestudios.com
by
pictured (l-r)
Back Row:
Letrice, Sara, & Stephanie
Front Row:
Sarah, Edel, & Cassandra
Edel's Bridal Boutique
Edel's Bridal Boutique is a romantic fairy-tale story in the making. The
origins are as sweet as the individuals involved. About three years ago
the owner, Edel Patterson, and at that time soon to be daughter-inlaw Cassandra, began the process of wedding dress shopping. The
quirky pair along with her other daughter-in-law, Irma enjoyed the
experience so much that Edel was inspired. She had always wanted
to own a boutique, but the idea had never come into focus until the
women began visiting local bridal shops. Cassandra was concentrating
on finding the right dress for her big day... but Edel was soaking in
every nuance of each visit- noticing things she liked and dreaming of
the things she would do differently.
Edel immediately began connecting with the bridal business world,
creating friendships and drawing a tremendous wealth of wisdom,
guidance and counseling from top bridal representatives in the
nation, the state and took advantage of the County's local small
business advisors. An unforgettable moment for Edel was when she
found her store site. On this particular day, Edel’s family in Germany
contacted her with the bad news that her favorite uncle may pass
away. She collected her emotions by taking a trip to the Havre de
Grace Promenade and roaming the streets looking for a store site.
"Nothing appealed to me, so I decided to leave. Unfortunately, I
was in need of a ladies room break," she laughed. “I was in a hurry,
parked and just rushed into La Banque de Fleuve," she added. While
inside she met Kim Barth, one of the owners of the event space. Edel
briefly shared with her that she was looking for a bridal store site.
Kim instantly replied “Don’t go anywhere, God sent you!” Kim had
been referred to Edel by her local counselor, Al Henry of the Harford
County Economic Development Center, but she never contacted her.
Amazingly, there she stood in front of the person who held the key to
her business dreams. "The rest is history," Edel said.
It took three years of preparation for her vision to be realized, but
on October 16, 2015, Edel opened her beautiful boutique on St. John
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3Harford STYLE Holiday 20154
"We are located in a perfect spot in Harford County...
The historic city of Havre de Grace in the midst of
La Banque de Fleuve’s wedding venues, surrounded by terrific
restaurants, stores and several other wedding vendors.
A dream came true!"
1 Edel
Juliet Seger
63www.harfordstyle.com4
photography
www.photojanestudios.com
pictured (l-r) Sara, Sarah, Edel, Letrice & Cassandra
Street in Havre de Grace. The business is truly a family affair. Cassandra has
taken on the role of manager. While Edel's other daughter-in-law, Irma is always present for the
Bridal Expo New York shopping trips, selecting their extensive inventory. Edel's son's Maurice & Daniel
were instrumental in the physical creation of the fairy-tale like space Edel and Irma designed.
The first thing you notice as you walk up to the shop are the beautiful picture windows filled with faceless mannequins in gorgeous gowns, featuring
all types of silhouettes and fabrics. The spacious shop is surprisingly large, with vaulted wood beam ceilings and hardwood floors. The strategically
placed windows and gilded metal chandeliers keep the space feeling bright and sunny. The furnishings are minimal but grand in nature. Oversized
shabby chic mirrors and plush tufted couches are stylish and functional, creating a comfortable environment for the bride-to-be and her party.
Edel's Bridal Boutique prides itself
on keeping up with the latest
trends, and the gorgeous gowns
lining the walls are a sparkling
testament to their exquisite taste
and touch of European flair. Not
only do they carry bridal gowns
but also bridesmaids, mothers and
special occasion wear .
I bought my dress for the 2015
Library Gala at Edel's, and I loved
it! I went in 3 days before the
event on a whim and was amazed
that they had several gorgeous
options in my size in stock.
I will definitely be back for my
next big event!
For more information on Edel's Bridal Boutique, check out their website at
edelsbridal.com
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3Harford STYLE Holiday 20154