npr generation listen - National Public Media

NPR GENERATION LISTEN
Connecting With Younger Audiences, Embracing New Ideas
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NPR GENERATION LISTEN
Reaching Millennial Hearts & Minds
NPR’s Generation Listen is where curious minds connect. It’s a collective of
creatives, compassionate activists, thoughtful critics, tastemakers, and
innovators. It’s the leaders of tomorrow forging connections around NPR’s
mission to create an informed public. Through live events, social engagement
and grassroots outreach, Generation Listen is NPR through a Millennial lens.
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GENERATION LISTEN ON TOUR
Curated Listening Parties
 In Spring 2015, armed with a mini van and an amp, the
Generation Listen team traveled cross-country to nine
cities with the goal of bringing people together to listen to
great public radio.
 In these intimate, lively gatherings, Generation Listen and
local member stations staff shared their favorite NPR
podcasts and stories, facilitating conversation with
attendees around the power of storytelling.
 The tour was documented across Generation Listen’s
social media channels with dynamic audience
engagement.
 The Listening Tour stopped in the following locations:
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Marfa, TX
New Orleans, LA
Oxford, MS
Birmingham, AL
Pensacola, FL
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Jacksonville, FL
Atlanta, GA
Winston-Salem, NC
Washington, DC
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GENERATION LISTEN ON TOUR
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„SONGS WE LOVE‟ LIVE
Generation Listen & NPR Music
 The finale event to the nine-city listening tour,
Generation Listen and NPR Music teamed up to
present an interactive Songs We Love event
exploring the songs we love and why
 Songs We Love events have featured noted NPR
Music curators and special guests
 Past events have held audiences of 200+ attendees,
with tickets selling out in minutes via social media
 Guests are encouraged to share their favorite ‘songs
they love’ via social media
 Select audience members are chosen to share their
story live during the event
“Camp Lo‟s „Luchini‟ was my anthem senior year of high
school. It has this nostalgic, old-school swag about it that
gave it such a timeless quality.” –@VNL
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GEN LISTEN: LISTENING PARTY KIT
Moving the Conversation Forward
 The NPR Listening Party is a new social listening
experience designed to spark thoughtful
conversation amongst friends.
 The NPR Listening Party Kit is designed to
empower public radio listeners to easily host
their own listening parties in living rooms,
backyards, and cozy spaces across America.
 At the heart of each kit is an audio collection of
stories focused on a monthly theme,
conversation catalysts to spark discussion, an
NPR-curated music playlist, and suggestions for
an accompanying snack or beverage.
 The project was brought to life with a grant from
the Case Foundation.
Read the GenListen New York Times profile
Watch the GenListen + KCRW + Global Shapers preview
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DIVERSE TOPICS, DIVERSE CONVERSATION
Making Listening a Group Activity
Generation Listen will introduce new listening kits over
the next few months. Existing and upcoming kits
include:
 Giving (December 2015)
 Reflection, Habit & Transformation (January 2016)
 Matters of the Heart (February 2016)
Upcoming topics will be finalized in the next few
months with a focus on seasonality and current events
or NPR initiatives
Click to view the Official Listening Toolkit
GENERATION LISTEN
Live Event Activations
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GENERATION LISTEN ON THE ROAD
Snapshots from Events Nationwide
Photos by Hadas for NPR
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GENERATION LISTEN ON THE ROAD
Snapshots from Events Nationwide
Photos by Hadas for NPR
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ON SITE WITH GENERATION LISTEN
In May 2013, Generation Listen & WNYC hosted a cocktail party with a diverse group of engaged young thought
leaders and influencers including Matt Mullenwig, Founder of Wordpress and Pete Cashmore, Founder of Mashable.
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MEET & GREET POST SHOW WITH JESSE THORN
In October 2014, Bullseye with Jesse Thorn performed at Hollywood Forever Cemetery’s Masonic Lodge and
Generation Listen hosted a post-show meet and greet with special guests Dan Harmon, Sara Watkins, and Andy Kindler.
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GENERATION LISTEN AT SXSW
Four storytellers. Seven minutes. One shared experience. Generation Listen celebrated its one-year anniversary
in 2014 by hosting a storytelling event at SXSW with Matt Thompson, Erica Berger, Adam Braun and Anneke Jong.
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KCRW & GLOBAL SHAPERS AT NPR WEST
In October 2014, KCRW and Global Shapers joined Generation Listen at NPR West to discuss how technology and
media can inspire civil engagement.
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AN ENGAGED AUDIENCE THROUGHOUT SOCIAL MEDIA
“I‟m a first-time donor
to @wvpe because of
this campaign. Young
#NPR listeners unite!”
“As a Millennial who‟s
also a member of
WKSU, I‟m qualified to
say that
@NPRGenListen is a
great idea.”
“NPRGenListen is a cause I
can get behind. So glad
engaging young listeners
is finally a public radio
priority!”
“Great way for young listeners to really
connect and get passionate about radio.”
“This is the greatest thing ever
@NPRGenListen.”
CONTACT
NPR Sponsorship
[email protected]
202.513.2093