restonic review - Restonic Brand Central

April 2011
Issue 3, Volume 2
RESTONIC REVIEW
A Publication for Employees, Partners and Friends of Restonic Mattress
2011 Furniture Today
Bedding Conference
IN THIS ISSUE:
Back Talk is Back!
When: 05/04/2011 - 05/06/2011
Location: Fairmont Turnberry Isle Hotel & Resort
.03
Better Back Health
Aventura, Florida, United States of America
The 2011 Furniture Today Bedding Conference takes place
May 4-6 at the Fairmont Turnberry Isle Hotel & Resort in
Aventura, Forida. The annual event covers a wealth of issues
of importance to the bedding industry today.
QR Codes and You
.05
Embrace the
Latest Sales Tool.
You’ll Love it!
The keynote speaker is award winning Cornell University
professor Dr. James Maas, who will present “Putting Better
Sleep into the Bedding Playbook.” Author of the bestselling
book “Power Sleep,” he is best known for his work in the
field of sleep research, namely the relationship between
sleep and performance.
Got Brand?
Other speakers include Dan Schecter, vice president of
sales and marketing for Carpenter’s consumer products
division and Bob Lietz, president of Advertising Concepts
of America, a leading producer of TV ads. Executives
with Top 100 Retailers El Dorado Furniture and Art Van
Furniture also will discuss their commitment to the
mattress category.
Four Easy Steps to
Score New Partnerships by Talking Up
the Restonic Brand
For additional information go to:
http://www.furnituretodayonline.com/beddingconf2011
New Banners for You!
Check out what’s new!
1
.06
.09
New Radio Ad Available
for the Supporting Your Dream Contest
A Great Way to Generate Traffic for Your Store!
Many of you have requested assistance to help promote the Supporting Your Dreams Contest.
We are happy to announce that there is now a Radio Ad to download on Brand Central!
It’s free and it’s easy to download:
To Download the 1 minute Radio Commercial:
http://www.restonicbrandcentral.com/media-room.html
1. Go to Brand Central
2. Enter Login and Password
3. Go to Media Room
4. Click on Commercials
5. Download the “Dream Contest Radio Spot”
If your retailers buy Radio Advertising they can use this 60 second
commercial spot to promote product and build interest for the contest by
adding their Store information at the end of the clip.
You Gotta Read It to Know It!
Announcing a new contest for readers of the Restonic
Review! Each month we will pose a question to
our readers. The answer is found somewhere in the
newsletter, so you Gotta Read It to know the answer!
Do You Have News?
We are always looking for tasty tidbits and
noteworthy news to publish in the Restonic
Review monthly newsletter.
Our March winner is: Leslie O. Ito - Restonic Dubai
Leslie has won the famous Restonic Travel Mug!
If you have an interesting story, a new mattress
tale, an old bedding saga - please send it to the
Marketing Manager at: [email protected]
and it will be included in the next exciting issue!
The prize for April is an awesome Restonic Writing Kit!
Prize Details:
Kit includes two official
Restonic Presentation Folders,
10 sheets of Restonic Stationary
with Envelopes and two Restonic
Logo Pens!
We are also looking for your Success Stories!
Tell us about a novel way you do business and
how it was successful. Did a promotion add to
consumer interest? Do you promote the brand
in a fabulous fashion? We are interested to
hear from you!
Q: What do the letters QR stand for?
T hank You!
2
E-mail your answer to [email protected]
before April 21st. A random drawing from all correct
answers will determine the winner. Winner’s name will
be published in the May newsletter.
BACK TALK
supporting customer dreams
Get back to the basics
of better back health
M
ore than four out of five Americans will
suffer back pain at some time in our lives—
and what’s most worrisome is that the incidence of back pain is on the rise.
Too many of us lead sedentary lives. We spend too
much time sitting, often with less than the best posture.
Many of us are carrying too much weight. And in today’s
uncertain economy, most of us are carrying too much
stress, which tightens the muscles surrounding the spine.
It’s never been more important to get back to the
basics of better back health:
● Stretching
● Exercise
● Sleeping on a good mattress.
Extended sitting—-at a desk, in front of a computer or
watching TV—is a major cause of back pain. On average,
the body can tolerate being in one position for about 20
minutes before you need to adjust or get up and stretch.
If you spend a lot of time behind the wheel, experts recommend stopping and getting out to stretch every 90 minutes.
Regular, moderate exercise is critical to a healthy
back. Ask your doctor, chiropractor or fitness trainer
to recommend a few exercises that will help strengthen
your back and keep it flexible.
There is a lot of good advice on taking care of your
back—but it can all end up being a waste of time if you
put your body to bed every night on a mattress and
foundation that should have been replaced years ago.
It’s during those 7-8 hours that your back is most
in need of the right support, and sleeping on a new,
top-quality mattress is the best way to ensure you’re
getting it.
In fact, in a study published in the Journal of
Chiropractic Medicine, participants reported a 63%
reduction in back pain after they started sleeping on a
new mattress.
Brought to you by
restonic
®
Talk back...
Back Talk Sponsor Restonic wants to hear from you.
Sign up for Twitter and follow Restonic at
www.twitter.com/RestonicBeds#. See how Restonic
is helping to support your retail sales dreams!
24 SleepSavvy • April 2010
3
www.sleepsavvy.com
www.sleepsavvymagazine.com
Strength, Courage and Hope: Restonic Oregon
Restonic Oregon has a long history of helping out the community and this year
KATU-TV is pleased to announce that Restonic Oregon is one of the exclusive
sponsors for the Susan G. Komen Race for the Cure. Restonic Oregon has created
a mattress just for Susan G. Komen. There are three versions: Strength, Courage and Hope.
The beds have a brand new inner spring system along with memory foam and latex foam.
BedCo, our local bedding retailer in North West Oregon, will promote and sell the
specially designed mattresses through their five retail stores.
Restonic Oregon and BedCo will donate $100 for every bed sold to Susan G Komen
with a goal of selling 1000 beds by race day, which is Sept 18th - that’s $100,000!
KATU-TV
See the AM Northwest TV spot highlighting this community partnership:
http://www.katu.com/amnw/segments/118181564.html
Bedroom Magazine: New On Line Ads for Restonic
The BEDROOM Magazine website
offers mattress/bedding retailers
and consumers current and
accurate information and links to
the industry’s leading manufacturers
and suppliers as well as access to
up-to-date news stories.
Their website is a dynamic and
ever-changing information source
that changes on a daily basis.
This new partnership has created
on-line marketing opportunities
for extending the Restonic brand.
Our banner ad on the home page
is rotated on a variety of interior
pages our logo links to our web site
and a left column ad all promotes
product superiority and depth of
experience to on line visitors.
Bedroom Magazine’s visitors count
continues to climb and is currently
averaging just under 400 hits per
day/12,000+ per month range.
http://www.bedroom-mag.com
4
Brand Central Updates
What is a QR Code?
Managing Retailers Directions
HOW TO ADD A RETAILER
1. Choose MANAGE RETAILERS from left menu bar
2. Choose ADD button to create a new retailer
3. Select the REGION you are adding the retailer
to and add name and location information.
Have you seen these odd looking
black and white squares (like the
one displayed here) in magazines,
on signs, and online? They’re called
QR codes, and they have the
potential to do some remarkable
things for our corporate brand.
What is a QR code?
A QR Code (short for Quick Response) is a twodimensional barcode, which has encoded in it a URL
(web address), text, or other information. It can be
read by a QR code scanner, including a QR scanner
on a smartphone with a camera function.
4. Click on GET LATITUDE & LONGITUDE
5. Click on SUBMIT
HOW TO EDIT A RETAILER
1. Choose MANAGE RETAILERS from left menu bar
2. Choose EDIT button under Retailer that you
want to modify
3. Make modifications and click SUBMIT at
bottom of page
HOW TO DELETE A RETAILER
1. Choose MANAGE RETAILERS from left menu bar
2. Check the Box next to the EDIT button under
the Retailer that you want to delete
What’s the point of QR codes?
QR codes link offline information to online
content, providing additional information to the
viewer. Restonic includes our URL in all of our print
material to give potential customers a link to find
more information at our web site. Including a QR
code for that URL is added to enable smartphone
users to go directly to our web page without having
to type in the web address.
Where are QR codes being used?
Although initially used for tracking parts in
vehicle manufacturing, QR codes are now being
used on product packaging, magazine articles and
advertisements, on literature, at trade shows and
conferences and more. The latest trend is to include
a QR code on your business card and on resumes
to give new contacts a direct link to your company
or personal web site.
How can I read a QR code?
Users with a camera phone equipped with the
correct reader application can scan the image of
the QR Code to display text, contact information,
connect to a wireless network, or open a web page
in the phone’s browser. If you have a smartphone, go
to the app store and search for a QR code reader.
You’ll find several free apps. Run the app and then
hold your phone’s camera over a QR code to read
it. Most QR codes you’ll come across have a URL
encoded, so chances are when you read the QR
code it will take you to a web page. Now that you
know more about this Quick Response trend, try it
out and see where a QR code can take you!
3. Go to BOTTOM OF PAGE and select the
DELETE button on lower right
5
Got Brand?
Four Easy Steps to Talking Up Our Brand
One indicator of a healthy, functioning organization is whether or not the
partners, staff, and leadership consistently and personally promote the organization
throughout the business and local community.
This is accomplished by dozens of informal conversations that are delivered by people involved with
the company to help build awareness of the organization’s value. Such short conversations are often
called “elevator speeches”.
Here are four easy steps that provide various optional statements that can be used to construct a
simple and interesting “chat” that we all can use to promote our remarkable company. Of course,
you can customize these statements or add others that are more comfortable for your personality
or your style
Step 1:The Opener
Try these to start a conversation.
Step 4: Learn More
How can the listener learn more about the organization?
1. Have I mentioned that I’m involved with Restonic?
1. We have a great web site (restonic.com) where you
can learn more about our products and programs.
2. Are you familiar with our company?
3. Have you heard about Restonic?
2. If you’re interested in learning more about us I’d
be happy to tell you more about our company.
Step 2:The Mission
Explain what the company does and how/why it
does it so well.You can begin by talking about how we
have been supporting dreams since 1938.
3. We have an informative monthly company newsletter,
would you like me to send you a digital copy?
1. The mission of Restonic is to be the “go to” brand for
retailers and provide them with the tools they need
to be successful business professionals.
5. We are always looking for talented people to
partner with us to.....
4. We have great brochures and other literature could I have one sent to you in the mail?
6. Would you be interested in learning more
about Restonic?
2. We focus on providing greater value to our
bedding partners with quality products and support.
3. One major benefit includes our unique Brand
Promise to be more responsive to our retailers.
Everyone should be
encouraged to construct
an “elevator speech”
using these tips so that
they can be personally
comfortable delivering
it throughout the year.
Try to incorporate it
into everyday conversations
with family, friends, and business colleagues, and all of us
can truly “Get Brand”!
4.You may have seen the trade magazine article about
our (product/ fundraiser /marketing strategy).
5. We serve over 1,900 retailers globally but each
partnership is an individual relationship for success.
Step 3: Personal Involvement
Links the speaker to the organization.
1. I’ve been involved with Restonic since ____ (year)
2. I enjoy being a part of this company because.....
3. I am proud of our work because......
If you have any suggestions or questions about communicating
the great news about our unique company, please contact
Brooke Palmieri, Marketing Manager, at:
[email protected]
4. I am especially excited about our recent project/
accomplishments.....
5. I first got involved with Restonic when.......
6
New Mattress Can Keep Zombies at Bay,
Says Better Sleep Council
David Perry - Furniture Today, March 24, 2011
ST. PETERSBURG, Florida. — An epidemic of “zombieitis” is sweeping America,
leaving its victims with dark, swollen eyes, miring them in irritable moods and
afflicting them with various ailments.
The cure for these sleep-deprived consumers is simple: A new mattress.
Those are some of the key messages that the Better Sleep Council, the bedding
industry’s consumer education group, will take to Americans in May during
Better Sleep Month.
The BSC doesn’t claim that there are real zombies - walking dead who haunt
the living in scary movies and on TV. But the group knows all too well that many
Americans who don’t get enough sleep shuffle like zombies through their daily
activities. So it is unveiling a “Stop Zombieitis” public relations campaign to put
the spotlight on the key role that the mattress plays in a good night of sleep.
A logo promotes ISPA’s efforts to fight
“Zombieitis” by encouraging people to get
a good night’s sleep on a new mattress.
Mark Quinn, vice president of marketing for Leggett & Platt, outlined details of the campaign, which will have a strong
social media component, at the International Sleep Products Assn.’s Industry Conference and Exhibition here last week.
He is chairman of ISPA’s Better Sleep Council.
“Zombies are a big part of popular culture,” Quinn said. “We will reach consumers in many age groups with this
campaign. We will be telling people, ‘Don’t be a zombie,’ and ‘Save your friends from Zombieitis.’ This campaign will be fun
and different and it will stand out.”
Quinn said that many articles on better sleep don’t even talk about the importance of the mattress. But with the new
“Stop Zombieitis” campaign the BSC will make sure that the mattress is at the heart of better sleep messages, he said.
“You + sleep on a quality mattress = the cure for Zombieitis” will be a key message of the campaign, according to Quinn.
The campaign will identify several causes of Zombieitis, including a bad mattress, excessive stress and anxiety, insomnia
and physical pain. And it will identify several symptoms of Zombieitis, including dark, swollen eyes, irritability, depression
and high blood pressure, among others.
The BSC will provide tips on how consumers can avoid and cure Zombieitis, informing them of the improved quality of
life that results from getting a good night of sleep, Quinn said. He said that mattress marketers must realize that they are
in competition not with one another but with the makers of other durable goods.
Many consumers are not getting the sleep they need but don’t understand why that is, Quinn said. The mattress can be a
solution for those consumers, he said, and the BSC will define sleep problems and provide solutions to those problems.
The new “Stop Zombieitis” campaign will be fun and will attract broad attention in the media, Quinn said.
The campaign was created by Pure, the BSC’s new strategic communications agency.
http://www.furnituretoday.com/article/537202-New_mattress_can_keep_zombies_at_bay_says_Better_Sleep_Council.php
7
New Banners Available on the Brand Central On-Line Store
Seven New Keep Our In-Store Brand Looking Fresh
Four new Lifestyle banners and three new Components banners are now available to you for updating the retail venue.
New banners are currently available on the Brand Central On-Line Store for your purchase.
The new banners are printed on one side on 10 oz. vinyl, measure 24” x 59” vertical.
The cost is just $24.95 per banner.
Order Today! www.restonicbrandcentral.com
8
President Bill Clinton to Keynote Las Vegas Summer Market
Former President Bill Clinton will be the keynote speaker for the Summer 2011 Las Vegas Market August 1-5.
President Clinton’s speech, “A Conversation with Bill Clinton,”
will focus on the challenge of globalization, emphasize our growing
interdependence, and point the way toward a common future based
on shared goals and values. Following his keynote address, President
Clinton will participate in a moderated question and answer session. All
registered Las Vegas Market attendees will have the exclusive opportunity
to attend the keynote, sponsored by World Market Center and the
iComfort Sleep System by Serta.
President Clinton served the United States for eight years during a time of unprecedented prosperity and change.
Now, he is a powerful voice for progress around the world as he shares his unique insights and observations with
audiences around the world.
Complimentary and exclusively for registered attendees of Las Vegas Market, the private event will take place during
Market’s opening night, Monday, Aug. 1st at 6:45 p.m. on the World Market Center campus and will be accompanied by a
special reception for all attendees. Online registration for the summer market opens next month and will offer attendees
the opportunity to reserve their spot at the keynote event.
“Globalization has changed the furnishings industry more significantly than anything else in our time,” said Robert
Maricich, World Market Center Las Vegas president and chief executive officer. “It indisputably has created new challenges
as well as opportunities for our industry. Thanks to Serta, the event’s co-sponsor, we can provide our attendees with this
once-in-a-lifetime opportunity to hear directly from President Clinton, a world leader and one of the foremost experts on
globalization and the economy. Home furnishings professionals at Las Vegas Market will benefit from President Clinton’s
insights and solutions on the most pressing economic and social issues in the U.S. and abroad.”
Retailers, designers, manufacturers and industry professionals planning to attend Las Vegas Market this August are
encouraged to plan in advance and register online in order to receive their badges before the show. When registering,
attendees are also encouraged to book their hotel rooms through World Market Center’s online hotel block to ensure
discounted rates.
After leaving the White House, President Clinton established the William J. Clinton Foundation with the mission to
strengthen the capacity of people in the United States and throughout the world to meet the challenges of global
interdependence. Today the Foundation has staff and volunteers around the world working to improve lives through
several initiatives, including the Clinton HIV/AIDS Initiative (now the Clinton Health Access Initiative, a separate nonprofit
organization) which is helping two million people living with HIV/AIDS access lifesaving drugs. Other initiatives—
including the Clinton Climate Initiative, the Clinton Hunter Development Initiative, and the Clinton Giustra Sustainable
Growth Initiative—are applying a business-oriented approach worldwide to fight climate change and develop sustainable
economic growth in Africa and Latin America. As a project of the Foundation, the Clinton Global Initiative brings together
global leaders to devise and implement innovative solutions to some of the world’s most pressing issues. In the U.S., the
Foundation is working to combat the alarming rise in childhood obesity through the Alliance for a Healthier Generation,
and is helping individuals and families succeed and small businesses grow.
9