annual report 2010

Transcription

annual report 2010

annual report 2010
2
contents...
04
Prime Ministers message
05
Executive Summary
06
Introduction
07
Research
07
Putting a team together
09
This is what took place...
12
Governance
13
Financials
15
Marketing
16
PR / media coverage
20
The social return: measuring impact
21
Testimonials
24
Thank you
3
4
5
executive summary
National Sewa Day is a social action initiative, which took place on Sunday,
21st November 2010. In the ancient Indian language of Sanskrit, the concept
of giving was denoted by the term ‘sewa’. The term invokes a spirit of
community & selfless service for a just and fair society.
The social action day recognised the need for local communities to take the
responsibility for overcoming the challenges of disadvantage & deprivation by
harnessing resources and talents that exist within them.
Over 50 organisations came together to deliver approx. 130 projects, which met at
least one of three criteria:
• To help relieve hardship & poverty
• To promote environmental conservation
• To bring a little joy
As a result over 5,000 individuals took part on National Sewa Day; all committed to
making Britain a better place.
Sewa UK is a registered charity in England & Wales and is the main coordinating body
for National Sewa Day.
6
introduction
On 14th January 2010, an interesting community-wide project came into being; it
was the launch of a new social action initiative called National Sewa Day. In front of
an audience of 350 community leaders, and grassroots campaigners, the organisers
explained their motives and sought support for their idea.
Over 25 organisations, small & large groups of all types pledged to organise events
for their memberships. Over the course of the year, over 100 groups committed to
the project, which has ultimately resulted in approx 50 groups organising over 130
projects across the country, which has attracted about 5,000 volunteers.
For our first year, we received endorsements from pop-stars, actors, politicians, and
business leaders, including:
• Rt. Hon. David Cameron MP – Prime Minister of the UK
• Rt. Hon. Tony Blair – former Prime Minister
• Boris Johnson – Mayor of London
In addition, an Early Day Motion was tabled in the House of Commons stating:
“That this House congratulates all participants involved in organising the first National
Sewa Day on 21 November 2010 as a cross-community, multi-faith initiative for social
action to tackle hardship and conserve the environment; and pays tribute to Britain’s
Hindu, Sikh, Buddhist and Jain communities for leading by the power of their example
in a practical way to benefit their fellow citizens.”
Our marketing strategy relied on the use of social media tools such as Facebook,
Twitter, and Youtube, which supported our website. Our Facebook fan page has
a membership of nearly 500 people, demonstrating the interest from an online
community.
7
research
Prior to launching the concept, the organisers met with key persons from corporate
organisations and other social action initiatives to improve their understanding of how
to implement their idea.
Notable for their advice were Barclays Plc, Deutsche Bank, Barclays Capital, East
London Business Alliance. Further research was conducted on the manner in which
Make A Difference Day, Habitat for Humanity, and Mitzvah Day are organised.
In 2010, both, Mitzvah Day and National Sewa Day took place on the same day,
resulting in over 20,000 people taking part in social action projects on the same day.
putting together a team
Our team comprised volunteers with diverse backgrounds who came together to
deliver National Sewa Day, all on an unpaid basis. The team comprised:
Community outreach
Harsh Shah – Optometrist
Vandana Joshi – Solicitor
Nrupesh Jhalla – IT Manager
Anand Vyas - Optometrist
Marketing & PR
Sanjay Mistry – PR Director
Sukhwinder Parmar – Event Manager
Poonam Agarwal – Event Manager
Fundraising
Arup Ganguly – Investment Banker
Vikas Pota – Corporate Affairs Director
IT & Administration
Kartik Dave – IT Manager
Nisha Patel – Linguist & Sign Language Specialist
Amar Purohit – Actuary
Namrata Mankad – Teacher
Arshna Sanghrajka – Pharmacist
8
9
this is what took place...
Project title
Brahmin Society North
London
Entertaining the elderly
Art of Living Foundation,
Croydon
Feed hungry & homeless
people
Bristol Hindu Youth Forum,
Bristol
people
Croydon
Entertain sick children
Chinmaya Mission,
London
Caring for the environment
Croydon
Gift a sight
City Hindus Network,
London
Croydon
London
people
Ilford
Gift a sight
London
people
Kingston Upon Thames
City Sikhs Network,
London
people
Leicester
Deloitte Hindu Network
people
London
Cuddly bear donation
Edinburgh Hindu Mandir,
Edinburgh
Wembley
Toy collection
Ernst & Young Hindu
Association
people
Ashiana, Harrow
Asian Foundation for Help,
London
Gaura International,
London
Collection for the
homeless
Atmavignan Dada
Bhagwan Foundation,
London
London
Collection for the
homeless
Entertaining the elderly &
disabled
London
Collection for the
homeless
BAPS, Neasden
Health screening
programme
London
disabled
Bharat Hindu Samaj,
Peterborough
people
Brahma Kumaris, Balham
Body & mind healing
Hertsmere Indian
Community Association,
Borehmawood
Brahma Kumaris,
Birmingham
Body & mind healing
Highways Agency,
Birmingham
Gift a sight
Brahma Kumaris, Ireland
Body & mind healing
Brahma Kumaris, Leicester
Hindu Sevika Samiti,
Birmingham
Brahma Kumaris, London
Body & mind healing
Birmingham
Collection for the
homeless
Body & mind healing
Body & mind healing
Edgware
Body & mind healing
Body & mind healing
Finchley
disabled
Brahma Kumaris,
Willesden
Body & mind healing
Kenton
Book collection
Brahma Kumaris,
Wembley
South Harrow
Caring for the elderly
Brahma Kumaris,
Wembley
Wembley
Brahmbandhu Society UK
Entertaining the sick
Organisation Name
Age Concern, Harrow
10
Hindu Swayamsevak
Sangh, Birmingham
Namdhari Sikh Sangat,
Forest Gate
people
Hindu Swayamsevak
Sangh, Finchley
Southall
Hindu Swayamsevak
Sangh, Kenton
National Blood Service,
Ruislip
Blood collection
Hindu Swayamsevak
Sangh, Kenya
National Hindu Students
Forum , Bristol
people
Hindu Swayamsevak
Sangh, Leeds
Caring for the disabled
Forum, Birmingham
Hindu Swayamsevak
Sangh, Northampton
Forum, Bradford
people
Hindu Swayamsevak
Sangh, Nottingham
Volunteering at local
temple
Forum, Bradford
Hindu Swayamsevak
Sangh, Oldham
temple
Forum, Leicester
Hindu Swayamsevak
Sangh, Reading
Forum, Manchester
Painting and decorating a
homeless shelter
Hindu Swayamsevak
Sangh, Rugby
temple
Forum, Manchester
Collection for the
homeless
Hindu Swayamsevak
Sangh, South Harrow
Forum, Manchester
Distributing leaflets for a
charity
Hindu Swayamsevak
Sangh, Wembley
Forum, Nottingham
Hindu Youth Group, Hall
Green
Forum, Nottingham
temple
HSS Balgokulum,
Borehamwood
Forum, Portsmouth
people
Indian Culture Club,
London
Navjivan Vadhil Kendra,
London
ISKCON Bhaktivedanta
Manor, Watford
Navnat Association of UK,
Hayes
Gift a sight
Manor, Watford
Om Youth Group, Luton
Caring for the sick &
elderly
Manor, Watford
Onecause, London
n/a
Jay Kumars Dance Asia,
Northolt
Kadwa Patidar Samaj,
London
Toy collection
Kalyan Ashram Trust, UK
Spreading love
Karamsad Samaj, London
n/a
Leo Club, Kingsbury
Lions Club, Kingsbury
Oshwal Association of UK,
North West London
North West London
Body & mind healing
North West London
Patanjali Yog Peeth,
London
Yoga for the elderly
n/a
Raj Saubhag, Harrow
Entertaining children
Sai School of Harrow
Sangat Centre, Harrow Clothes collection
Sansaar, London
Entertaining sick children
Savi Foundation, London
Freemason’s Lodge of
Humility with Fortitude
229, Harrow
Luhar Gnati Samaj,
London
n/a
Birmingham
people
11
Sewa Inspire - The
Women’s Network, Pinner
& Hatch End
Book collection
Sri Sathya Sai Service
Organisation, Mill Hill
temple
Sewa Shakti Project,
Coventry
Organisation, Pinner
Clothes collection
Sewa Week, Ilford
Distributing organ
donation cards
Organisation, Slough
Sewa Week, Ilford
Toy collection
Organisation, Watford
Helping the blind
Sewa Week, Ilford
Blood donation
Gift a sight
Organisation, Wembley
Sewa Week, Ilford
Toy collection
Sewa Week, Ilford
elderly
The Mandhata Youth &
Community Association
people
Shishu Kunj, North London
Clothes collection
Toy collection
Shishu Kunj, South
London
The Mandhata Youth &
Community Association
Clothes collection
Body & mind healing
Shishu Kunj, West London
Clothes collection
The Vanza Society of
London, London
Shiva Cultural &
Community Centre,
Farnborough
Toy collection
Venue5 Restaurant & Bar,
Eastcote
Shree Kutch Leva Patel
Samaj, London
Welfare packages for
Army
Shree Kutch Leva Patel
Samaj, London
elderly
Shree Swaminarayan
Mandir, Golders Green
Shree Swaminarayan
Helping at a refuge
Shree Swaminarayan
Gift a sight
Sparkhill Hindu Youth
Association, Birmingham
Organisation, Alperton
Organisation, Greenford
Toy collection
Organisation, Harrow East
people
Organisation, Harrow
West
Helping a charity
Organisation, Harrow
West
Helping the house-bound
Organisation, Heston
Organisation, Middlesex
(Region 2)
Toy collection
Whitchurch First School &
Nursery, Stanmore
Whitchurch First School &
Nursery, Stanmore
Mural painting
Woodland Trust, St Albans Caring for the environment
Yogi Divine Society,
London
Young Jains, Edgware
Clothes collection
Whilst every effort has been made to ensure all information
is correct, we regret any errors and omissions and will
correct any such information brought to our attention.
Please email corrections to [email protected]
12
governance
We’re delighted to have gained the support of prominent persons on our Advisory
Board, who provide us with guidance on strategic matters; and a viewpoint gained
through their individual pursuits and diverse experiences accumulated through their
professional lives. They also perform the role of mentoring key members of our
Executive Board.
Members included:
• Mr. Dixit A. Joshi - President of our Advisory Board
Managing Director & Head of European Equities at Deutsche Bank
• Sir Trevor Chinn, CVO
Chairman of the Mayor’s Fund for London
• Mr. Arup Ganguly - Chairman of National Sewa Day
Managing Partner at KNG Securities LLP
• Mrs. Sangita Kanoria
Director at Aermid Healthcare Ltd
• Mr. Bikash Mathur
European CEO at Polaris Software
• Mrs. Nandita Chaudhuri
celebrated artist
• Mr. Alpesh B Patel
Principal at Praefinium Partners LLP & Dealmaker for UK Government
• Mrs. Pinky Lilani, OBE
Founder & Chair of Asian Women of Achievement Awards
• Mr. Girish Sanger
Director of Courthouse Kempinski Hotel
• Mrs. Nina Amin
Partner at KPMG
• Mr. Hitesh Nathwani
CEO of VB & Sons
• Ms. Laura Marks
Founder & Chair of Mitzvah Day
• Ms. Ramona Mehta
Partner at Mischon de Reya
• Mrs. Rohini Lalvani
13
financials
Profit & Loss Account (as at 1st January 2011)
INCOME
£
Corporate sponsorship
16,000
Personal donations & pledges
14,900
Total
£
£
30,900
EXPENDITURE
£
Events
3,517.84
Marketing
1,800
PR
500
Design & print of t-shirts
6,298
Administration
2,200
Total
Surplus
£
£
14,315.84
16,584.16
Of note, our working budget required an income of £60,000 to deliver on our campaign as
devised originally.
14
15
marketing
Our marketing strategy focused on persuading community groups to sign up and
participate in National Sewa Day. We incorporated the following:
Events:
• Organisation of a launch event, which was attended by over 350 people
• Organisation of five briefing / networking events through the year
Traditional methods:
• Design & distribution of 40,000 printed flyers
• Design & distribution of an e-flyer
• Design & print of t-shirts
• Agreeing to media partnerships which included advertisements, editorial, post
event coverage with Asian Voice, Redhotcurry.com, and B4U
Online:
• Design of an interactive website
• Creation of a blog-site and writing of posts
• Design and use of banner advertising on websites of member organisations
• Use of social media tools such as a Facebook fan-page & Twitter account
• Promotion of approx 40+ videos using Youtube.com
• Use of photo sharing site – Picasa.com
NSD_web_graphics_oct10_H
IGHRES.pdf
35
05/10/2010
14:37
IGHRES.pdf
NSD_web_graphics_oct10_H
36
05/10/2010
14:37
21st
November
good deeds...
2010
One day, thousands of us doing
C
M
Y
CM
MY
CY
CMY
K
21st
November
2010
Make a positive difference,
Sewa Day
sign up to take part in National
be the change
step forward to...
C
M
Y
CM
MY
CY
CMY
Collect old toys & books
to donate to sick children
in hospices and hospitals
Plant trees in local parks
Clean a pond
Build a garden in a
citizens advice centre
Organise yoga workshops in
orphanages & youth centres
Clean communal areas &
removing graffiti from walls
Organise day visits
for elderly people
K
www.nationalsewaday.org
Conduct concerts for
y & disabled people
elderl
nationalsew
aday
Paint murals in schools,
old people’s homes etc
Printed on recycled card
Proud to sponsor NSD
Sponsor
Collect old mobile
phones & batteries for
safe disposal & recycling
Help with soup kitchens
to feed the homeless
Put together gift parcels for
soldiers injured in Afghanistan
and many more...
nationalsewaday
Sponsor
Media Partners
VOICE
Find out what activities you
can take part in by visiting
www.nationalsewaday.org
16
pr/media coverage
Our PR objectives were:
• Announce the first ever National Sewa Day on 21/11
• Engage Indian community in social action and community engagement in ways that
make a lasting difference – aim to recruit over 5,000 participants, nationally
• Influence for the better public perception of Hindus within and beyond the wider
communities and of the importance Sewa plays in the community
Successes
Various video/written endorsements viewed by over 2,500 people – inc:
• David Cameron, Boris Johnson, Bob Blackman, Virendra Sharma, Gareth Thomas,
Sadiq Khan, Stephen Pound, Barry Gardiner, Mike Freer, Navin Kundra, Raghav, H
Dhami, Tasha Tah, Himesh Patel; The Family; Mumzy, etc.
• Early Day Motion in the House of Commons
• Involvement by local politicians at events
• Involvement from other faiths
• Over 130 projects nationally and 5,000 volunteers
64 individual pieces of coverage in the printed / online media – circulated to over
5,996,515 readers, and worth over £70,000 in advertising equivalent, inc:
•
•
•
•
•
The Press Association
The Guardian (Comment is Free)
The Times
Red Hot Curry
Asian Voice
Radio interviews across the country, inc: BBC Northampton, BBC West Midlands,
BBC Manchester, BBC Scotland, Sunrise Radio, BBC Asian Network
17
Circulation by category:
MEDIA
CATEGORY
TOTAL NO.
OF CLIPS
TOTAL CIRCULATION
PERCENTAGE
Consumer
13
215,995
3.60%
Nationals
1
276,428
4.61%
Regionals
37
536,368
8.94%
Web & Wires
13
4,967,724
82.84%
18
Clips by category:
MEDIA CATEGORY
TOTAL NO. OF CLIPS
PERCENTAGE
Consumer
13
20.31%
Nationals
1
1.56%
Regionals
37
57.81%
Web & Wires
13
20.31%
19
Media coverage: value measured using advertisement value equivalent
FAVOURABILITY
NO OF CLIPS
AVE VALUE
Positive
56
£53,781
Neutral
7
£16,703
Negative
0
£0
20
the social return:
measuring impact
An online survey was conducted post National Sewa Day, requesting information from
the organisers of each project.
Of the 130 projects, the organisers of 50 projects responded, providing the
following results:
PRE-EVENT:
On average, each organization spent 15 hours organising events for National Sewa
Day, calculating at the UK minimum wage of £5.93 per hour, the economic value
equivalent is £4,447.50 was expended in preparation by the approx 50 groups.
ON THE DAY:
On average, the organisers of 54 projects (out of 130 projects) have provided
feedback that 2,471 volunteers took part, and each project took on average five
hours to complete. Economic value equivalent, based on the UK minimum wage is
£73,265.15. Assuming that 5,000 took part in 130 projects, the economic value
equivalent would be: £148,250
WHO TOOK PART (BY AGE GROUPS):
HOW MANY PEOPLE BENEFITTED FROM NSD
It was reported that 4,269 benefitted from the 39 projects that could measure the
number of beneficiaries (typically, the elderly, physically challenged etc).
We also know that almost 6,000 trees were planted, several conservation areas
cleared, thousands of flower bulbs planted – all of which pose a challenge when trying
to arrive at a number of beneficiaries who will enjoy the efforts of volunteers taking part
in National Sewa Day.
21
testimonials
Nicola Deplacido said “I would just like to say a massive
thank you to all the volunteers that came out yesterday to
clear my huge garden for my son Alex who suffers from
leukaemia. You were all truly amazing. The garden was so
overgrown and really needing sorting out. There was so
much rubbish and now it is a lovely, tidy and safe place for
Alex and his big sister Shannon to play. Also thanks to the
man who did a fantastic job of painting my bathroom. It
needed doing and looks great!
You are all truly amazing people to give up your own time
and help make things better for people you have never even
met before. There should be more people like you in the
world. You have made a real difference to us and Alex loves
his car park.
Thanks doesn’t seem to be a big enough word but its the
only one I have so thanks again all of you!”
Anne Winstrom, Headteacher of Whitchurch School in
London said “we are making a fantastic mural which will be
something that the parents and children see when they first
arrive in the morning, during playtime, PE time and will be
our focal point in the playground... it’s such fun, the children
are having a great time... lots of parents are involved as well
in weeding and sweeping outside... everyone’s making a
contribution to Sewa Day in one way or the other”
Nick Hurd MP, Minister for
Civil Society affirmed “I support
Mitzvah and National Sewa Day
because its great opportunity for
people to come together, joint
programmes to do good in the
community... great opportunity
for young people to get
connected to their community
and meet other people... its all
good!”
Louise Neicho, Site Manager for
Heartwood Forest said, “I just wanted
to say a really big thank you for helping
to make yesterday a success. It was a
fantastic start to the tree-planting season
and we really couldn’t have done it without
your help. We registered over 600 people
and planted 5,000 trees!
Wembley resident
Rosie Dutt, 16,
remarked “Teenagers
always seem to be in
the news for all the
wrong reasons – and
no one hears about all
the good things that
we do.”
John Barrington, Chairman of the Barn
Hill Conservation Group, said “I am writing
to thank you for arranging for the National
Sewa Day volunteers to take part in our
project work in Fryent Country Park. As
a result of their hard work, there will be
several thousand more wild daffodils
adding colour to the mounds on either side
of Fryent Way, which bisects the park, next
Spring. They also planted bluebells among
some of the fruit trees on the park side of
the mounds. Please pass on our grateful
thanks to the people involved.”
Kalpesh Mistry, a City worker said “it
was certainly a change from my day job!
To see so many young people getting
involved in their local community was an
immensely inspirational and rewarding
experience.”
Anna Malos of the London
Wildlife Trust commented “Its really
important to have different groups
of people coming out helping
us, a wider range of people can
recognise how important the green
environment is, what they can do to
help us and also helps get people
together and so an important social
benefit as well…getting different
people to know each other and
doing something in a positive and
useful way.”
Baiju Shah, recounting the story of an eleven year
old volunteer who helped clean their local park, said
“ultimately I hope that our humble act of sewa and the few
hours which we spent cleaning the local streets and park
has left an indelible impact on the individuals involved. As
I walked back to my car at the end of the day I spotted the
11 year old again, finishing a packet of crisps he had just
bought from a newsagent. As he went to discard the empty
packet on the floor I saw him stop, pause for a moment
and then carefully fold the packet and put it in his pocket.
Without realising it, he was already being the change he
wished to see in the world...”
22
23
24
thank you...
All member organisations & volunteers, without whose active
participation National Sewa Day would not have been possible
The Advisory Board for their wise counsel & guidance
Our media & digital partners, for providing prominence
& showcasing what we can achieve, together
Our sponsors and donors for their financial support
The Tony Blair Faith Foundation
The Mitzvah Day team for their guidance and mentoring
The Mayor's Fund for London
Rt. Hon. David Cameron MP,
Prime Minister of the United Kingdom for motivating us
ISKCON Bhaktivedanta Manor, Watford; Sangat Centre, Harrow
Weald; Brahma Kumaris, Willesden; Shree Swaminarayan Mandir,
Golders Green; for kindly hosting our meetings & workshops
Hindu Forum of Britain & Institute of Jainology for their friendship
All individuals and friends who contributed to the success of
National Sewa Day
nationalsewaday.org

annual report 2010

Transcription

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