Get cooking

6 October 2011
week
40
Get cooking
How M6 attracts tens of thousands of visitors to a cooking trade fair
Austria
Germany
Luxembourg
France
Gerhard Zeiler at the
Österreichische Medientage
RTL Group companies
receive six Emmys
X Factor becomes more
interactive
M6 launches new
interview magazine
the RTL Group intranet
week 40
Cover:
Motif of promotion poster for the trade fair “Cuisinez avec M6”.
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Paris’ gigantic kitchen
M6 is arranging the trade fair “Cuisinez avec M6” (Get Cooking With M6), a landmark
event that is an absolute must for anyone interested in cooking and will focus on fine
food, featuring the chefs well-known from the channel’s various cooking shows.
France - 6 October 2011
Top Chef panel of judges (Christian Constant, Thierry Marx, Ghislaine Arabian and Jean-François Piège)
In 2011, the Cuisinez trade fair is making a very
welcome comeback after a three-year break.
The initiative for this renaissance is down to the
TV channel M6. With its hit programmes such as
Un Dîner presque parfait (Come Dine With Me),
Top Chef and M.I.A.M M6 has demonstrated
a real passion for cooking. In fact, in line with
its former reputation as “the little channel that’s
going places”, M6 has long since proved its
expertise in this domain and was the first French
channel to give this innovative concept a real go.
As Nicolas de Tavernost, Chairman of the
Management Board of Groupe M6, explains:
“Groupe M6 and cooking is a story of taste that
has plenty of juice left in it yet, so it seemed totally
logical to us to take that TV food experience
into a trade fair setting. Members of the public
attending the fair will be able to share with all
the participating professionals the gastronomic
values that our programmes strive to convey,
namely conviviality, sharing, a passion for food,
self-fulfilment and wellbeing”.
Based on the know-how the channel has
acquired over the past few years, its
subsidiary M6 Interactions has teamed up with
Reed Expositions (the French leader in staging
trade fairs for professional and public visitors
alike) to create an event that is unique from start
to finish. It will transform the Porte de Versailles
Exhibition Centre (Parc des Expositions) in Paris
into a gigantic kitchen, where food fans will be
able to give free rein to their cooking skills, from
Thursday 6 October to Sunday 9 October. More
than 50,000 visitors are expected to attend.
Groupe M6 has always been a trailblazer
when it comes to expanding its wide range of
diversification activities and to leverage its strong
brands. The trade fair “Cuisinez avec M6” (Get
Cooking With M6) underlines this spirit. Drawing
inspiration from Anglo-American cooking shows,
especially those aired by the BBC in the United
Kingdom, M6 brought in the best professionals
around to organise and bring together all the
partners it needed to bring the project to fruition.
Now, after nearly a year of hard toil, the team has
successfully cooked up a top-quality programme,
combining contributions by top chefs, celebrity
food experts and outstanding contestants from
the channel’s cookery programmes.
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idea is to beat everyone else and
be the first to stake a claim in the
domain of cooking events“. Thanks
to a business model based both on
revenues from exhibitors, partners
and ticket sales, Thierry Desmichelle
also hopes to sell advertising space
that will generate revenue for the
channel’s advertising arm and
thereby also significant operating
income.
Cyril Lignac
On the menu, apart from product tastings,will be
the chance to take part in live shows, workshops
or cooking competitions hosted by more than 150
leading professionals, including talented Chef
and owner of a Parisian gourmet restaurant Cyril
Lignac, who has become one of the “channel
faces” of M6, but also Michelin-star decorated
Chefs and judges on the Top Chef and Un Dîner
presque parfait panels such as Jean-François
Piège, Thierry Marx, Christian Constant, Philippe
Etchebest and Jean Sulpice. So the event will be
a great opportunity for members of the public to
meet their food idols and get cooking with them.
“Cuisinez avec M6” trade fair will
open on Thursday 6 October 2011
under the high patronage of the
French Ministry of Agriculture and
Food and in the presence of Frédéric
Lefèbvre, the French secretary of
state for trade, crafts, small and
medium-sized enterprises, tourism
and services at the Ministry of Economic Affairs,
Industry and Employment.
On top of this live event for the general public,
M6 will of course be scheduling special
programmes spotlighting the event. On Friday
7 October, viewers will be served up an edition
of 100% Mag specially shot on location at the
fair, and there will also be numerous pieces
about it aired on the news. Furthermore,
RTL Radio, the fair’s media partner, will devote
a considerable share of its content during the
event to the art of cooking.
Former participants from the shows Top Chef
and Un Dîner presque parfait will also be on
hand, together with respective winners of the
2010 and 2011 Top Chef editions Romain
Tischenko and Stéphanie Le Quellec, but also
Pierre-Sang Boyer, finalist in Top Chef 2011 and
Grégory Cuilleron, winner of Un Dîner presque
parfait in 2009. And there will be plenty on offer
for kids as well, including the chance to take part
in hands-on workshops specifically designed to
train up those inexperienced taste buds.
Thierry Desmichelle, Managing Director of M6
Interactions, explains that there were several
reasons for organising the “Cuisinez avec
M6” fair: “First and foremost, the fair is about
spotlighting some of our strong brands such
as Top Chef and Un Dîner presque parfait and
bringing them to life. At the same time we’ll be
showcasing our celebrity food experts. The
Stéphanie Le Quellec
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Facts and figures
• Four days of fascinating encounters, mouthwatering activities, tastings and sales from 6 to 9 October 2011
covering an areas of 5,000 m2 at the Porte de Versailles Exhibition Centre in Paris
• Over 200 free culinary activities, courses and shows on offer from 150 professionals, including more than
60 chefs
• 50,000 amateur cooks, ranging from beginners to old hands are expected to attend
• Partners include leading French brands such as Conforama, Truffaut, Fnac and Gourmets & Vins
• No fewer than six fully equipped kitchens each with a specially-designed programme of five courses per day,
given by very big-name Chefs
• Admittance to the fair is priced at €18, but reduced-rate tickets at €14 will be available for groups and students
• Passes costing €41 will secure visitors a place on a private, one-hour course led by a top contestant
from Top Chef
• Additional courses on food photography, wine appreciation and table
setting will also be on offer, and an extensive display of aromatic herbs
as well as plenty of other free workshops and activities will be open to
all visitors
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Map of the “Cuisinez avec M6” trade fair
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“We are interested
in as many people as
possible watching our
content”
Gerhard Zeiler
Both executives expressed their belief that
television will continue to play a major role in
people’s lives going forward. “Television is and
remains the leading medium,” said Gerhard
Zeiler, adding that this is why he isn’t worried
when people share their thoughts about TV
programmeson Twitter or Facebook. Zeiler
emphasised that linear TV use has
increased in nearly all countries, and that’s
not
even
including
non-linear
usage,
which is also on the rise.
On the technology front, two things
have changed in particular: “The quality of
television has improved,” Zeiler remarked,
referring to the development of flat screens,
HD and 3D television. And
secondly, the market entry
barriers for new players in the
TV market are coming down.
“The distribution market is
already open for business,” said
Hans-Holger Albrecht. “The
future belongs to the Internet
as a distribution channel.” This
gives companies direct access
to consumers – without the
detour via cable operators, for
instance. At the same time,
however,
competition
is
increasing as viewers’ brand
loyalty diminishes. Albrecht,
who recently visited Google and
Facebook in the US, said:
“Talking to Google executives,
At the 18th Österreichische Medientage
RTL Group CEO Gerhard Zeiler and Hans-Holger
Albrecht, CEO of the Modern Times Group,
discussed the future of television.
Austria - 30 September 2011
you realise how they see the world:
they want to achieve dominance in the
audiovisual world, a dominance they already
have in the online search sector. Youtube
is their brand for content, while Google TV
serves
as
the
technology
platform.“
Facebook, Apple and Amazon have similar
plans, Albrecht said, so these players “are
clearly rivals.”
The strength of TV companies, he continued,
is primarily their content, which the new
competitors don’t yet have. Google for one has
announced it plans to invest $500 million in
content. Zeiler says: “That’s not even one-fifth
of what we spend on content per year – that
Host Sebastian Loudon with Hans-Holger Albrecht
and Gerhard Zeiler (from left to right)
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doesn’t scare us.” Albrecht also pointed out that
the worldwide dominance of Hollywood
productions is diminishing: the strength of TV
broadcasters lies above all in local content,
as well as in linear television for major events
and sport broadcasts. Another advantage,
according to Albrecht, is that here in Europe
one can closely monitor developments in
America to prepare for possible threats.
Gerhard Zeiler added: “We won’t make the
mistake of pooling all power in a single place.
In music, this was the case with Apple’s
I-Tunes. This won’t happen in television. Not
even Google will manage to achieve that.”
He underscored that RTL Group is
“platform-neutral” and therefore it must be
ensured that there are enough platforms and
competition: “We are interested in as many
people as possible watching our content.” Zeiler
also underscored the fact that there are plans
to collect a small portion of the income that
platform operators generate with content from
TV companies.
Gerhard Zeiler at the Österreichische Medientage in Wien
In summary, he said: “Three factors are
necessary to secure the future of television in
the digital world: first, net neutrality must be
ensured – telecoms providers must not be
allowed to curb the speed if people are
watching a lot of videos online. Second, the
battle against piracy must be continued in an
effective way. And third: we need many platform
operators who are independent from each other,
so as not to repeat the mistake made by the
music industry.”
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Awards in September
Actor Maximillian Simonischeck and the team of Hindenburg
September brought a shower of awards for
RTL Group companies, including an MTV Video
Music Award and six Emmys for FremantleMedia.
Luxembourg - 3 October 2011
The final episode of American Idol’s season
ten won in the ‘Outstanding Sound Mixing For
A Variety Or Music Series Or Special’, and
‘Outstanding Technical Direction, Camerawork,
Video Control For A Series’ categories. The
show, which is co-produced by FremantleMedia
North America and 19 Entertainment, had been
up for an impressive ten Emmys in total.
Deadliest Catch, which follows a group of
extreme fishermen hunting in the unforgiving
waters of Alaska’s Bering Sea, picked up
Emmys in the ‘Outstanding Reality Programme’,
‘Outstanding Cinematography for Reality
Programming’, ‘Outstanding Sound Mixing for
Nonfiction Programming’ and ‘Outstanding
Picture Editing for Reality Programming’. It won
all the awards it was nominated for.
Wladimir Klitschko
This year, it was RTL Television’s turn to
organise the Deutscher Fernsehpreis awards
gala, its fourth stint doing so. RTL Television
CEO Anke Schäferkordt chaired the award’s
board this year, while Nazan Eckes and
Marco Schreyl hosted the glamorous gala with
the support of other well-known presenters.
The gala culminated in the presentation of an
Honorary Award to Joachim Fuchsberger (85)
for his lifetime achievement.
RTL Television won the prize for ‘Best Sports
Programme’ for RTL Boxen and in particular for
the broadcast of the Wladimir Klitschko vs David
Haye match. Teamworx and RTL Television also
came away with ‘Best Miniseries’ for Hindenburg.
The lavish two-part historical movie by Philipp
Kadelbach (Director) prevailed over Go-West
– Freiheit um jeden Preis and Der kalte
Himmel.
The
judges
were
especially
impressed by Benedikt Herforth and Denis
Behnke’s production design and special
effects. The Teamworx production Homevideo
won ‘Best TV movie’ for strong screen writing
and directing as well as the performances of
its top-notch cast, as the judges noted in their
statement. Its lead actor Jonas Nay also won
the ‘Förderpreis’ (Young Talent Award) for his
performance as a teenager, who becomes a
victim of cyber-mobbing due to an unfortunate
series of coincidences and ultimately feels there
is no way out of the situation other than suicide.
Homevideo has already aired on Arte and will
be broadcast on ARD at 20:15 on Wednesday
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19 October. Teamworx Managing Director Nico
Hofmann says: “The two awards in the top
categories ‘Best Miniseries’ and ‘Best TV Movie’
fill me with pride – especially because of the
breadth of skill Teamworx demonstrates here.
On the one hand an epic, spectacularly told
history thriller, on the other our intense
contribution to an up-to-the-minute topic:
cyber-mobbing among teens.”
answers questions in which nearly all children
are interested (How will fashion be this winter?
How do I successfully survive my first pyjama
party?) or more serious questions (How do I
safely surf in the internet? How do I react to
attempts at blackmail?). La Fondation pour
l’enfance annually honours the best TV formats
that build viewer awareness for issues in youth
protection and the need to protect minors.
ARD won eleven prizes in all (including
Arte
and
the
third
channels),
while
RTL Television came away with two. ZDF,
Sat1, ProSieben and Kabel Eins won one award
each. The Deutscher Fernsehpreis has been
presented since 1999 by ARD, RTL Television,
Sat1 and ZDF to honour outstanding services
rendered to television. This year, the awards
presentation took place on 2 October at the
Coloneum in Cologne.
W9 also scored at the International Film
and Multimedia Festival in Frankfurt. Fast Club,
a Montagne Rogue-produced show hosted
by Stéphane Rotenberg and Romain Thievin,
took first prize in the ‘Best Reportage and
Documentary TV’ category at the 10th
International Film and Multimedia Festival in
Frankfurt, prevailing among 297 candidates.
The awards were presented on 15 September
at the opening of the International Automobile
Fair. Fast Club is broadcast on W9 Saturdays
at 12:10.
Katy Perry’s Firework video, which was
produced by FremantleMedia company Radical
Media, was crowned ‘Video of the Year’ at the
MTV Video Music Awards 2011. The video beat
off competition from Adele, Bruno Mars, Beastie
Boys and Tyler, The Creator to take the top
award.
Talkback Thames, FremantleMedia’s UK
production arm, won the ‘Indie of the Year Award’
at the Media Guardian Edinburgh International
Television Festival Channel of the Year Awards
2011. The awards are voted for by delegates
of the event, which is attended by over 2,000
people representing the full spectrum of the
television industry. It’s the first time the Indie of
the Year category has run, and Talkback Thames
was up against other production companies
including Kudos, Shine and Zeppotron.
The Teamworx production Schicksalsjahre
cleaned up at the Seoul International
Drama Awards, winning the TV Movie and
Best Director categories. Miguel Alexandre
personally accepted the prize for Best Director
at the awards gala, which was broadcast live
on Korean television. The two-part miniseries
will be aired on the Korean channel KBS. The
Seoul International Drama Awards are regarded
as one of the foremost TV festivals in East Asia.
In France, M6 received a ‘Special Mention’ from
the Fondation pour l’enfance for the format
Kid ettoi, a programme which is broadcasted
every Saturday at 7:55 at M6 Kid. The magazine
In radio, the French website RTL.fr is
among
the
top
ten
most
popular
international French websites in spring
2011 in the ‘News/Current Events, General
Information’ category. This was determined in
the Study “NetObserver” conducted by Harris
Interactive, as published at the end of August.
RTL.fr is in fact the leading radio website in this
category.
Across the border in Belgium, RTL-TVI
scored five awards for two productions at
the Festival de la Fiction TV de la Rochelle.
The jury honored François Berléand for two
fiction productions soon to be broadcast on
RTL-TVI. The Belgian-French television film and
co-production of RTL-TVI and Nexus BXL/USA
won the prizes for Best Television Film Comedy
and the ‘Best Artistic Director’. The three
episodes of BXL/USA will soon be broadcast on
RTL-TVI. The made-for-television film Mister Bob
also won three awards: ‘Best Male Actor’ and
‘Best Realisation’, as well as the Label Poitou
Charente in September.
Viasat, the Modern Times Group’s free and
Pay-TV operator in Scandinavia and the Baltic
States, won the CSI Award 2011 for ‘Best
Outside Broadcast or Playout Technology or
Service’. The award-winning playout center was
installed by Luxembourg-based Broadcasting
Center Europe.
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Vox presents major
interactive web event
Janin Reinhardt
X Factor presenter Jochen Schropp gets
backstage support from the charming host Janin
Reinhardt. Several times during the big live
stage show the camera switches backstage to
the “X-room” where the 29-year-old Erfurt-born
actress interviews X Factor contestants before
and after their performances. She will also ask
them questions that viewers have submitted on
Vox.de.
The audience can experience the contestants’
tension up close during the live shows, because
all the vocal talents will be equipped
with pulse monitors. Their heart
rates can be directly mapped
to Vox.de and displayed on the
I-Phone app, telling us whose
heart is pounding and who stays
cool during their performance.
From 18 October 2011, viewers can further
enhance their X Factor experience. The
synchronous TV application X Factor Inside
turns the I-Phone into a second screen and the
Heartbeat tool can be used to monitor the pulse
of X Factor contestants live on the show.
Germany - 6 October 2011
All of the songs sung by contestants in their live
shows are available for download on I-Tunes
once the show has started. In addition, viewers
can download tracks directly via the X Factor
I-Phone App, or get them from the I-Tunes store
via Vox.de.
All internet and smartphone offerings are
produced by RTL Interactive in close
coordination with Vox.
The synchronous TV application
turns the I-Phone into a second
screen. Via the app and
X Factor Inside, viewers get
interesting
background
info,
exclusive contests and news
directly on the smartphone along
with all the big live X Factor
shows. They can vote for their
favourite contestants via the
app or simply watch their last
performance again.
The X Factor app
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A new magazine
M6 launched the first edition of Face à l’actu, a new weekly magazine presented by
Marc-Olivier Fogiel.
France - 30 September 2011
l’actu
Face à Sundays
s
ca t
is broad :25 on M6
at 13
Face à l’actu presenter Marc-Olivier Fogiel (right) interviewing François Hollande
Face à l’actu is an interview magazine with the
objective to get to the bottom of things to better
explain and understand the world around us. On
the show, Marc-Olivier Fogiel hosts personalities
as well as people unknown to audiences who
have made a mark in the week’s events. Face
à l’actu will cover five or six political subjects,
sport, human-interest stories and goings-on in
society, all featuring interviews with one or more
guests.
One of the guests on the first show was
François Hollande, a candidate in the
Socialist Party primaries leading to the 2012
French presidential election.
After hosting the talk show T’empêches
tout le monde de dormir on M6 from 2006 to
2008, Marc-Olivier Fogiel is back on the air
for 70 minutes of live discussions, one-on-one
interviews and eyewitness accounts, right to the
point and without any double talk.
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Even more children’s
programming
RTL 8 has had a significantly expanded
RTL Telekids programme window since the last
week of September 2011.
The Netherlands - 30 September 2011
With an extra half hour in the morning and a
new block at noon, RTL Telekids has been on
air significantly longer since 26 September. At
weekends the programming window runs until
10:30. In addition, many new programmes were
added to the schedule, including Sprookjesboom
(Fairytale Tree), De Freggels and the animated
seasons Chloe’s Closet about the magical world
of an imaginative girl, Chloe. There are also new
series of Chuggington, Brandweerman Sam and
Bassie & Adriaan.
Chugginton
Felice Dekens (left) and Curt Fortin
Efteling TV now runs on weekdays from 15:30
and has new content. Also new is Titatoverfeest,
a studio programme featuring Tika and Kwark
who take children on adventures in their castle
in the air. The Efteling TV game show format De
Schatkamer has been revamped – the episodes
are now shorter and more exciting. Hosted by
Curt Fortin and Felice Dekens, two schools
compete against each other to get the key to the
treasure chamber.
RTL Telekids is RTL Nederland’s children’s
programming and features numerous series
and shows aimed at children aged from three
to nine. They are completely free of violence.
The presenter and singer Keet is the face of
RTL Telekids. The children’s programmes run
between 6:30 and 10:00 on weekdays and from
15:00 to 17:00 on RTL 8. On Saturdays and
Sundays RTL Telekids is on between 6:30 and
10:30.
12
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A strong start to the season
Mediengruppe RTL Deutschland’s channels together attracted 35.1 per cent of the
14- to 49-year-old demographic in September, putting them 5.0 percentage points
ahead of the ProSiebenSat1 channels, which collectively attracted 30.1 per cent.
Germany - 3 October 2011
A record-breaking season debut
In September 2011, M6 registered a total audience share of 11.2 per cent and had its
best monthly performance in two years.
France - 4 October 2011
Enhancing the lead
RTL Nederland’s channels together attracted 37.5 per cent of the 20- to 49-year-old
viewer market in September 2011, putting them well ahead of the public channels
(24.2 per cent) and the SBS group (22.1 per cent).
The Netherlands - 4 October 2011
“For medical research to benefit everyone”
RTL Radio and the Fondation pour la Recherche Médicale (FRM) joined forces during a
special day to raise listeners’ awareness of the foundation’s actions.
France - 30 September 2011
A new season of Soko 5113
ZDF airs 24 new episodes of the UFA Fernsehproduktion-produced series Soko 5113.
The new episodes will be aired, as usual, Mondays at 18:00 on ZDF.
Germany - 3 October 2011
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Opening Dubai office
FremantleMedia Enterprises (FME) has opened its first office in the Middle East.
Anahita Kheder, Vice President Middle East, has been appointed to head up the new
office, which will be based in Dubai.
United Kingdom - 4 October 2011
Five new frequencies in eastern France
With new permits recently awarded by the CSA, Fun Radio expands its broadcast
network, putting five new frequencies into operation in eastern France.
France - 5 October 2011
Now also available in Switzerland
Thanks to an agreement with the platform operator Netdream, Grupo Antena 3’s
international programming is now receivable in Switzerland as well, meaning Antena 3
can now be watched in 22 countries.
Spain - 5 October 2011
Shooting starts on Blinde Spuren
In early October shooting began on a pilot for the series Blinde Spuren (Blind Tracks).
Eyeworks Fiction Cologne is producing the 45-minute pilot for RTL Television.
Germany - 6 October 2011
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People
Robin Blitzblum
Robin Blitzblum
The Netherlands - 5 October 2011
Robin Blitzblum became Senior Creative for RTL
Concepts at RTL Nederland at the beginning of
October.
Blitzblum, 48, has about 25 years of experience
in advertising and entertainment, and has spent
the past five years as Creative Director of MTV
Networks Advertising. Effective immediately,
he will strengthen the RTL Concepts team, the
driving force behind its successful programme
concepts, and partnerships with advertisers.
Kjeld Ouwerkerk, Manager RTL Concepts:
“Robin is someone who thinks in concepts and
has a wide network of contacts. Having brought
with him several cross-media concepts he has
developed, he is a real asset to RTL Nederland.”
Robin Blitzblum: “This is a big major for me. I can
present my concepts to a wider audience here.”
16
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