SES

SES
Omni TV. The next day of TV!!!
SES – a global DTH partner
A pioneer in satellite TV
>25
years of DTH experience
Starting with…
…and growing to
1 Satellite
56 Satellites
0 DTH Platforms
44 DTH Platforms
0 Channels
6,200 TV Channels
0 TV Homes
291 million TV Homes
2
SES worldwide reach
2011
258m
2012
276m
2013
291m
291m
Satellite, Cable and IPTV homes
Source: SES, European Satellite Monitor YE13, B2B surveys among cable head-ends
in North and Latin America, Pay-TV operators` figures, SES analyses & estimates ;
Note: SES reach includes subscribers reached via Ciel-2’s spot beams
3
SES reaches 291 million TV homes
143m ➔
73m ➔
+3%
+5%
75m
151m
Europe
North America
26m ➔
+18%
21m ➔
+5%
23m
Latin America
31m
Africa, India,
ME
12m ➔ 12m*
-6%**
Source: SES, European Satellite Monitor YE13, B2B surveys among cable head-ends
in North and Latin America, Pay-TV operators` figures, SES analyses & estimates ;
Note SES reach includes subscribers reached via Ciel-2’s spot beams
Asia-Pacific
* Indovision no longer included at YE13;
** Excluding Indovision at YE12: +7%
4
We deliver more than
6,200
TV channels worldwide
We transmit almost
1,800
HD channels worldwide
* Including all local HD channels broadcast via Ciel-2‘s spot beams
SES reach vs. competition
291m DTH, Cable and IPTV homes worldwide
“204 million homes receive channels via Eutelsat
satellites”
Source: Eutelsat website, 5.2.2012 / 13.3.2013 / 25.2.2014
Only some reach figures are mentioned on their website with different metrics that
cannot be compared to our metric of TV homes:
“120+ million viewers across Asia”
“37+ million Pacific Rim viewers”
“Access to 17+ million homes in CEE and Nordic
countries”
Int 15 /Horizons 2 at 85E: “about 750,00 subscribers.”
Intelsat 21 @ 302E
“close to 100% cable head-end penetration in LAM”
Intelsat 20 at 68.5E:
Intelsat 19@ 166E
Intelsat 1W at 1W:
Source: Intelsat website, 25.2.2014
8
What do TV viewers want???
What do TV viewers want???
1.Viewers want more
choice
2. Viewers want better
quality
3. Viewers want even
better quality
4.Viewers want TV on
any screen
10
Viewers are still THERE!
People continue to enjoy the TV experience
Average viewing time increased to 3h16min (+6min)
TV is a social activity - >40% discuss what they currently watch
over social networks
Linear TV remains major spare time occupation around the world – and is still growing also in countries
with OTT.
Source: Mediametrie; Ericsson Consumerlab
11
Europe and Greece!
Average viewing time
4h and 12 min
3h and 55 min
3h and 17
min
12
Source: Mediametrie; Ericsson Consumerlab
1.Viewers want more choice
Key success factors
13
Growth ahead of us_worldwide figures
By 2015:
+
+
100 m
DTH homes
5000
TV channels
Source: Dataxis, IHS Screen Digest
14
2. Viewers want better quality
15
86m TV homes are watching HD_Europe
100
90
80
14,62
in Mill. HD homes
70
14,70
12,04
60
8,31
50
21,06
6,83
18,29
40
13,17
4,93
30
10,31
20
34,66
38,34
29,39
10
20,04
0
YE10
YE11
HD in DSTV
YE12
HD in DCTV
HD in IPTV
YE13*
HD in DTT
*23 out of 35 countries updated at YE2013
Source: Satellite Monitor
16
45% of Satellite homes are watching
HD_Europe
100
90
80
in Mill. Digital Satellite homes
70
47,86
60
49,90
52,04
50
55,15
40
30
20
34,66
38,34
29,39
10
20,04
0
YE10
YE11
HD in DSTV
YE12
YE13*
SD in DSTV
*23 out of 35 countries updated at YE2013
Source: Satellite Monitor
17
3. Viewers want even better quality
By 2025:
+
+
1000
UHD channels
497 m
UHD homes
Source: Dataxis, IHS Screen Digest
18
Executive Briefing
Ultra HD Outlook
Content
Consumer Interest

Compression
2/3rd of consumers would like to
have an UHD screen once they
have seen it

Every 4th consumer would be
ready to pay more for receiving
High or Ultra High quality
(Ericsson Consumer Lab 2013)

55% of European consumers
would buy U-HDTV (Strategy
Analytics Consumer Metrix 2013)
Major feature films &
sport events, e.g. FIFA
WC 2014 are captured
in UHD quality already

150 feature films and TV shows
were available as UHD master copy
while close to 800 were available in
UHD source format by 2013
UHD is expected to serve a growing
premium segment of homes with
screens larger than 55”
HEVC will bring UHD bandwidth 
requirements to affordable
levels for broadcasters
CE Price trends
Growth
UHD growth worldwide:

by 2025

UHD screens saw a 36 – 41% price decrease between April 2013 and
April 2014
FHD & UHD Price Comparison (EUR)
by 2020
200 UHD channels
100 mil UHD screens
50 mil HEVC STB’s
installed
8.000
7.000
1000 UHD channels
Average Full HD screen prices were
higher at launch in 2004 than UHD
screens were at launch in 2013
6.000
>500 mil UHD screens
5.000
400 mil HEVC STB’s
4.000
installed
3.000
2.000
1.000
0
Y0
Y1
FHD (32"-48")

UHD will become mass market in the next decade – by 2025 half
of all screens and STB’s sold will be UHD
SES Strategy & Market Intelligence May 2014
Sources: GfK, IHS, Ericsson Consumer Lab, Strategy Analytics 2014

Y2
Y3
UHD (50"-55")
Y4
Y5
Years after Launch
UHD (56"-65")
The price comparison shows that UHD screens exhibit a similar price entry
point and price decrease as Full HD screens did when first introduced.
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4. Viewers want TV on any screen
Region
Average number of connected screens per household
2013
2017
5
7
2
3
Developed
Emerging
Multiscreen is developing rapidly not only in developed, but also in emerging markets
20
 Changing TV viewing habits
 TV screen is the mainstay in
viewing TV content
 Increasingly being
complemented by an array
of new devices
 Need to deliver high quality
broadcast to these devices
21
Year End 2013
The Greek TV market
Digitalisation rates in Greece
Year End 2013
SATELLITE
Digital
0.77
100%
TERRESTRIAL
IPTV
Digital
0,11
100%
Analogue only
0,80
27%
Base
Base
Base
0.77 mill.
2.95 mill.
0.11 mill.
Satellite homes
Terrestrial
homes
IPTV homes
Source: Satellite Monitor, Focus Bari
Digital
2,15
73%
23
HD vs. SD Satellite Households in
Greece
0,9
0,8
in Mill. Digital Satellite households
0,7
0,30
0,6
0,5
0,39
0,4
0,3
0,46
0,2
0,31
0,1
0,0
YE11
YE13
HD in DSTV
Source: Satellite Monitor, Focus Bari
SD in DSTV
24
HD Satellite Households penetration in
Greece
61
%
of all Greek Satellite homes are
watching HD
Source: Satellite Monitor, Focus Bari
25
SES Household Coverage in Greece
0,6
0,09
0,5
SES households in Mill.
0,45
0,4
0,06
0,3
0,30
0,2
0,17
0,1
0,13
0,0
Total
YE04
YE08
YE11
YE13
0,13
0,17
0,36
0,54
0,06
0,09
0,30
0,45
IPTV
Satellite
0,13
0,17
Source: Satellite Monitor, Focus Bari
26
Outlook for DTH
SES meets consumer needs
Key Success Factors for
DTH in the future
Support
MoreMore
choice
Choice
Satellite support free and pay multichannels
More Quality
Encourage innovation and industry cooperation
More
Screens
Develop new standard to bring TV to any screen
Satellite enables growth & innovation to meet consumer needs
27
Feeding DTT Networks by Satellite
Satellites supporting the primary distribution of video
content
29
Why Feeding DTT Networks by Satellite
Coverage:
 Immediate
 Allows
coverage of all terrestrial transmitters
for swift network expansion
Financial benefits:
 Network
 Allows
roll-out at a fix, hence, controllable cost
for network expansion at no incremental cost
Infrastructure availability, security and reliability
 No further
signal processing required, at towers level, in case of
distribution of complete terrestrial MUX
 Satellite
4
protected bandwidth
Ground Segment Solutions
Space Segment Solutions
Consumer Premises Equipment
Why SES
MFN REGION
SFN REGION
Content is aggregated at a central head-end before being up-linked to the satellite
Time-synchronisation and deterministic multiplexing at transmission sites ensures SFN compliance
Satellite transponder is operated in ‘classical’ DTH MCPC mode
Low data rate overhead to be carried over the DTH MUX (up to a couple of hundreds of kbps)
The satellite can feed both DTT transmitter sites and DTH receivers from the same transmission
October 2011 (Date in Arial Regular 10 pt) Document Name (Name in Arial Regular 10 pt)
31
Astra 1G @31.5 East, West beam, BSS
The coverage map of the BSS High Power Beam provided by Astra 5B perfectly covers the Greek
territory, offering a very high EIRP and G/T satellite values
Astra 5B @31.5 East, High Power beam, BSS
Why SES

Astra 5B satellite benefits from the latest technical advancements in the satellite
technology and provides reliability for safety planning the next 15 years.

The coverage map of the BSS High Power Beam provided by Astra 5B perfectly
covers the Greek territory, offering a very high EIRP and G/T satellite values

Best-in-class infrastructure availability @ 99.999988%

Leading satellite operator
•

5
Financial stability, Fleet flexibility & Long-term fleet development plans
Teleport/contribution services
•
Upink services, as an option, by SES teleports.
•
Multiplexing (DTT) including encryption if required
THANK YOU!
Pietro Guerrieri, General Manager SES Astra Italia
[email protected]
Back up slides
SES Orbital Position for Greece
840+ channels
Key Numbers
SES Customers
19.2ºE: Europe’s prime DTH position
114 million homes
19.2ºE Benefits
19.2ºE is Europe’s prime DTH position
and key access to D, A, F, ES and Benelux
 Coverage: Pan-European coverage plus over Northern Africa
 Reach: Total 114 m homes
 Neighborhood: 688 SD & 152 HD channels
 Co-location: Astra 1KR, Astra 1L, Astra 1M, and Astra 2C ensures
reliability
 Duo LNB: Monoblock with 23.5ºE increases the reach as secondary
position
SES Corporate Development, Strategy & Market Intelligence
Footprint: Astra 1M
Source: SES Satellite Monitor, Lyngsat Q3 2012
39
Key Numbers
SES Customers
23.5ºE: Fastest growing DTH position in
Benelux and CEE
250+ channels
29 million homes
23.5ºE Benefits
23.5ºE is the key DTH position in
Benelux and Central Eastern Europe
 Coverage: Pan-European Coverage
 Reach: Total 29 m homes
 Neighborhood: 175 SD & 79 HD channels
 Co-location: Astra 3A and Astra 3B ensures reliability
 Duo LNB: Monoblock with 19.2ºE increases the reach as secondary
position
Footprint: Astra 3B Ku wide beam
SES Corporate Development, Strategy & Market Intelligence
Source: SES Satellite Monitor, Lyngsat Q3 2012
40
Key Numbers
SES Customers
31.5ºE: Enables a new media landscape
150+ channels
Reach 12 million homes
31.5ºE Benefits
31.5ºE - a central part in developing the media landscape in the East
 Coverage: Central and Eastern Europe, W. Russia, Caucasus, Turkey
 Reach: 12 M Tv homes
 Neighborhood: 149 SD & 8 HD channels
 New capacity: Astra 5B add to capacity next to Astra 1G in 2013
Footprint: Astra 1G Ku Eastern Europe beam
SES Corporate Development, Strategy & Market Intelligence
Source: SES Satellite Monitor, Lyngsat Q3 2012
41