SES and SAMSUNG unveil Africa`s first TV with an integrated

SES and SAMSUNG
unveil Africa’s first
TV with an integrated
satellite receiver
1
Agenda
SES – who we are
Market environment in Africa
SES in Africa
Samsung LED TV via satellite
Distribution activities and installer trainings
2
SES – who we are
▲
SES was founded in Luxembourg in 1985 as Europe’s
first satellite operator
▲
Today, we are one of the leading satellite operators with
offices in 17 countries and teleports around the world
▲
We reach 258 million homes worldwide and facilitate the
broadcasting of 6,200 TV and radio channels including
1,200 in High Definition
3
Market environment
in Africa
4
Large potential for digital TV
▲
Today only 1 out 3 homes has a TV set in Africa, but this
number is expected to grow significantly in the coming years
▲
While already 70% of all TV homes in Europe receive digital TV
less than 10% of African TV homes have access to digital TV
Europe
Africa
Population
in mill.
573.9
1082.2
Households
in mill.
236.8
234.4
TV Households
230.4
81.6
in mill.
5
Sources: CIA – The world fact book, Euroconsult, Qualitative Intelligence, SES
Digital satellite TV reception on the rise
▲
During the past 5 years, satellite penetration increased by 16%
▲
Cable & IPTV penetration rates are marginal and will remain
low
▲
Terrestrial TV (analog) is still dominant reception mode, but
many African countries will face challenges to meet 2015
transition target
6
Sources: Informa, 2011
Benefits of digital satellite reception
▲
Additional services to consumers and new business
opportunities for broadcasters
▲
Higher bandwidth efficiency and lower costs
▲
Greater channel choice and quality
▲
New type of services and programmes: High Definition,
interactivity, VoD, catch-up TV…
▲
Allows for further developments: 3D TV
7
SES drives digitalization in Africa
►
BROADBAND BENEFITS
▲
SES helps African regulators, governments, broadcasters and
network operators to meet the worldwide 2015 deadline to
convert to digital broadcasting
▲
Roadshows in 20 different African countries during 2012
▲
Offering expertise to the enterprise and telecommunications
sector on how to bridge the digital divide in Sub-Saharan
Africa
▲
SES satellites will allow countries to reduce their
infrastructure investment costs while providing consumers
with high quality broadcasting
8
Advantages of digital satellite broadcasting
►
BROADBAND BENEFITS
▲
Large nationwide coverage
▲
Cost-effective distribution
Independence of existing
infrastructure and borders
▲
Opportunity to reach an
unlimited number of end-users
▲
Satellites can handle all
formats: Digital – HDTV – 3D TV –
IP
Terrestrial
networks (DTT)
▲
Feed of digital signals to
different platforms
▲
IPTV
TV
Channel
WEB
3G
Various DTH
platforms such as
Top TV, DStv
CATV
Mobile
Networks
9
SES in Africa
10
Our vision for Africa
▲
It is our aim to use most reliable, innovative and highest
quality satellite-based solutions to connect the
unconnected in remote communities and to close the
digital divide
▲
Our vision is to provide a growing sophisticated African
viewership with a significantly increased number of TV
channels
▲
We want to bring people closer together through the
power of satellites
11
SES satellites serving Africa
57 º E
28.2 º E
5º E
338 º E
SES serves more than 40 African countries with TV services
340 º E
▲
322.5 º E
SES currently has eight satellites serving Africa and will launch
two more satellites in 2012 (SES-5 and ASTRA 2F) to serve this
promising growth market. SES-4 was launched in February 2012
to provide additional coverage for Africa.
47 º W
▲
Fleet configuration is based on current planning and is subject to change.
SES holds 70% interest in Ciel Satellite Limited Partnership.
Yahsat 1A’s Ku-band payload is owned by YahLive, an SES affiliate.
In orbit
To be launched
Inclined
Expected orbital
position
To be relocated
August 2011
12
Major SES content offer in Africa
West and Central Africa
DTH
East Africa
FTA
examples
Southern Africa
13
ASTRA 4A
5°E
Supports DTH broadcasting to Africa
ASTRA 4A Sub-Saharan Africa Ku-band beam
Launch Date:
c
Coverage includes Sub-Saharan
Africa
c
Home to South African pay-TV
operator On Digital Media’s pay-TV
bouquet TopTV
c
More than 20 free to air channels
receivable in the footprint
Nov 2007
Payload (36 MHz Ku-band: 6 transponders
equiv):
Coverage
Sub-Saharan Africa
Services:
DTH services
14
ASTRA 4A
5°E – Free to Air Channel availability
15
SES-4
338°E
Enhancing the premier Atlantic neighbourhood
SES-4 West Africa Ku-band beam
SES-4 Europe and Middle East Ku-band beam
▲ Beams West Africa, Europe & the Middle East and West Africa
▲
West African beam is home to DTH Canal Horizon
▲
Main French Speaking West and Central African Pay TV platform
▲
Supported by DTH free to air platform via Globecast
▲
Reaching over 400,000 Homes in West and Central Africa
16
ASTRA 2B
28.2°E
Optimised Ku-band over West Africa
ASTRA 2B West Africa Ku-band spot beam
Launch Date:
c
Offers comprehensive coverage over
West Africa, and areas of the Gulf of
Guinea
c
Peak power over Nigeria
c
Carries over 50 channels respectively
shared between Multi TV in Ghana
and Infinity TV in Nigeria
c
A combined reach of 1,000,000 TV
homes, predominantly Nigeria and
Ghana.
c
Multi TV offers 13 and Infinity TV 18
un-encrypted channels
September 2000
Payload (36 MHz Ku-band: 12 transponders
equiv):
Coverage
West Africa
Services:
Video services, broadband
applications, VSAT networks
17
SAMSUNG LED TV
via satellite
18
SAMSUNG LED TV via satellite
▲
Initiative to drive access to quality programme for African
viewers
▲
Africa sees huge demand for greater TV services, both quality
and quantity
▲
Integrated satellite receiver allows consumers to receive 30
English channels and more than 30 French channels for free
▲
Samsung LED TVs are fitted with built-in satellite tuner and can
be connected directly to the satellite dish without the need of a
set-top-box
▲
Samsung LED TV via satellite will provide greater choice and
better quality for consumers
19
SAMSUNG LED TV – key features
▲
Innovative product tailored to the requirements of African
consumers
▲
Withstanding the impacts of humidity, lightning and electricity
surge through reduced power dependency
▲
Samsung LED TV SurgeSafe+ and Free Satellite TV will be
available for the African market in early Q3, 2012
▲
Available in six African countries including Nigeria, Ghana,
Senegal, Ivory Coast, DRC and Cameroon
20
Joint SAMSUNG and
SES distribution
activities and
installer trainings
21
Successful distribution is key to success
▲
Research evaluates that a brand is important, content is king,
but the right distribution strategy is essential
▲
The distribution chain includes all elements from creating
consumer awareness to consumer experience like
▲
▲
Retail environment
▲
Installer
▲
Manufacturers
▲
Consumer
▲
Fulfillment (internal and external like call centre etc)
Distribution is a KEY FACTOR for success of a video business –
A variety of broadcasting businesses have failed around the
globe based on an insufficient distribution performance or
missing distribution strategy
22
Current Distribution Environment
Traditional distribution
partner network (installers
retailers, housing industry
etc) to support market
growth non existing or at
very early stage (exception
South Africa)
Main objective is to support
our customers to optimize
the distribution strategies
23
ELEVATE INSTALLER PROGRAM
ELEVATE is the African Installer Training, Quality Assurance, and
Accreditation program introduced by SES
ELEVATE further establishes an installer base to support our
customers operational, growth, and service quality requirements
ELEVATE enables our customers to establish direct value-added
relationships with installers
24
The Program Promise
ELEVATE clients are guaranteed superior technical installations
provided through ELEVATES professional, efficient and friendly
service.
Professional
Service
Technical
Knowhow
Efficient &
Friendly Service
25
Value Proposition – Installer
ELEVATE gives the Installer the opportunity to generate more income,
as well as further develop their skills, learn cutting edge techniques,
and improve their overall quality of installations in Africa for our
customers and partners.
Professional
Service
Technical
Knowhow
Efficient &
Friendly Service
26
Value Proposition – SES Customers
ELEVATE ensures that installers are in place to accommodate the
launch and installation of products throughout Africa.
In addition, ELEVATE ensures sufficient training for quality
Installation is in place.
In order to maintain accreditation, installers must be dedicated to
adherence to SES clients approved installation and activation
process.
Customer Satisfaction after installation process is completed will be
captured and measured.
Professional
Service
Technical
Knowhow
Efficient &
Friendly Service
27
Elevate Roll-out
▲ Training sessions in Cameroon, Cote D’Ivoire, DRC, Ghana,
Kenya, Nigeria, Senegal, Tanzania and Uganda
▲ In addition, support marketing material has been distributed to the
installer community (brochures, posters, etc…)
▲SES is the only satellite operator that actively manages a
distribution partner network in Africa and will extend the program in
the future
Professional
Service
Technical
Knowhow
Efficient &
Friendly Service
28
SES Africa team
Ibrahima Guimba-Saidou
Janine Nicolson
Nicolas Baravalle
Jean-Pierre Kabanda
Christoph Limmer
David Pillans
Laurent Petit
Theo Asampong
Eric Lecocq
…and Lysadie Beymann-Caforio,
Sharlotte Pokela
Aïchétou Moussa
Andy Lea
Anna Dukalska
29
SES Africa:
The Pivot
Block E 2nd Floor
Monte Casino Boulevard
Fourways
Johannesburg, South Africa
[email protected]