academy dean - Cannes Lions

ACADEMY DEAN
Bob Isherwood spent 12 years at Saatchi & Saatchi as Worldwide Creative Director where he
helped to reinvent the agency. It was under his leadership that the network won almost 8,000
significant awards.
He has served as President of the Film and Press and Poster juries at Cannes Lions and is co-author
of World Changing Ideas and an adjunct Professor at Vanderbilt University in Nashville where
he lives.
BOB ISHERWOOD
Former Worldwide
Creative Director
Saatchi & Saatchi
ASSISTANT TUTOR
Having practised advertising as an Art Director at CreAds Advertising and Batey Ads (where he also
interned in his school days), Noor went on to set-up Just Media (now JM Asia), an integrated brand
communications agency heading its creative department. He has worked with brands at many
levels, but he finds working with local and inspiring brands seeking to find that brand voice in the
cluttered market most challenging and fulfilling. His job as a creative person has brought him to
service accounts from New York to the Maldives. Now a lecturer at the Singapore Polytechnic Design
School’s Diploma in Visual Communication and Media Design course, Noor lectures Advertising
Communication, Marketing for Designers, Portfolio Development and Presentation, and also the
Integrated Design Studio for its final year students.
NOOR AZHAR
Senior Lecturer
Diploma in Visual
Communication
and Media Design
Singapore Polytechnic
Design School
At the Singapore Polytechnic, Azhar has spun a couple of firsts for his diploma course in his first two
years of lecturing career. He set up Hive Studios which organises after-class networking and sharing
sessions with the industry’s top designers and creative directors for its design students, and founded
The Student Agency, an in-house communication design agency in the polytechnic that puts students
through live projects and actually living the agency life. He also started the Birth The Gradshow brand
for the School’s graduate design show, which has had five successful features at public places in
Singapore over the last five years.
Noor has served as Academy Tutor at the Cheil Worldwide’s Spikes Academy at Spikes Asia in 2009,
2010 and 2011. He will also feature at this year’s Cannes Lion’s Young Lions Creative Academy
supporting its Academy Dean, Bob Isherwood.
1
SPEAKER
15:00 - 16:00 SUNDAY 16 JUNE
Exclusive presentation of Swim workshop
Janet Kestin is Co-founder of Swim along with Nancy Vonk, a creative leadership lab designed
to create fearless leaders in industries from advertising to architecture. They were the Co-chief
Creative Officers of Ogilvy Toronto from 1998 to 2011.
JANET KESTIN
Co-founder
Swim
They led their office to two Cannes Lions Grands Prix, a Grand Clio Award and Best of Show at the
Creativity Awards for work that included Dove ‘Evolution’ and ‘Diamond Shreddies’.
Janet has judged Cannes Lions, The Clio Awards, CA, The One Show and D&AD. She and Nancy
were included in Creativity magazine’s Top 50 Creative People of 2008, and named advertising
Women of the Year at the WIN Awards and the AWNY Awards in 2007.
In 2011 they were inducted into Canada’s Marketing Hall of Legends. A year later they were
included in Advertising Age’s 100 Most Influential Women in Advertising.
Nancy and Janet write an industry advice column ‘Ask Jancy’ on ad site ihaveanidea.org, and
penned Adweek book Pick Me, now a staple in advertising schools from Texas to Turkey. They are
currently writing a HarperCollins career guide for women.
SPEAKER
10:00 - 10:45 MONDAY 17 JUNE
Meditation session
Lama Jigme Rinpoche is the representative of the Gyalwa Karmapa Trinley Thaye Dorje in Europe
and travels throughout various countries. To enquire about his activities, you can contact the
reception of Dhagpo Kagyu Ling, which is a centre placed under his spiritual authority.
LAMA JIGME
RINPOCHE
The 16th Karmapa’s
spiritual representative
in Europe
2
SPEAKER
15.30 - 16.30 TUESDAY 18 JUNE
Q&A and guest
Annie Leibovitz was born on October 2, 1949, in Waterbury, Connecticut. Her father was an officer in
the Air Force and her childhood was spent on a succession of military bases. She began her career
as a photojournalist for Rolling Stone in 1970, while she was still a student at the San Francisco Art
Institute. Her pictures have appeared regularly on magazine covers ever since. Annie’s large and
distinguished body of work encompasses some of the most well-known portraits of our time.
ANNIE LEIBOVITZ
Photographer
Annie’s first major assignment was for a cover story on John Lennon. She became Rolling Stone’s
Chief Photographer in 1973, and by the time she left the magazine, 10 years later, she had shot 142
covers and published photo essays on scores of stories, including her memorable accounts of the
resignation of Richard Nixon and of the 1975 Rolling Stones tour. In 1983, when she joined the staff of
the revived Vanity Fair, she was established as the foremost rock music photographer and an astute
documentarian of the social landscape. At Vanity Fair, and later at Vogue, she developed a large
body of work – portraits of actors, directors, writers, musicians, athletes, and political and business
figures, as well as fashion photographs – that expanded her collective portrait of contemporary
life. In addition to her editorial work, she has created several influential advertising campaigns,
including her award-winning portraits for American Express and the Gap. She has also collaborated
with many arts organisations. Annie has a special interest in dance, and in 1990 she documented
the creation of the White Oak Dance Project with Mikhail Baryshnikov and Mark Morris.
Several collections of her work have been published. They include Annie Leibovitz: Photographs
(1983); Annie Leibovitz: Photographs 1970–1990 (1991); Olympic Portraits (1996); Women (1999), in
collaboration with Susan Sontag; American Music (2003); A Photographer’s Life, 1990-2005 (2006);
Annie Leibovitz at Work (2008), a first-person commentary on her career; and Pilgrimage (2011).
Exhibitions of her work have appeared at museums and galleries all over the world.
Leibovitz is the recipient of many honors. In 2006 she was decorated a Commandeur in the Ordre
des Arts et des Lettres by the French government.
The previous year, in a compilation of the 40 top magazine covers of the past 40 years by the
American Society of Magazine Editors (ASME), she held the top two spots. In 2009, she received the
International Center of Photography’s Lifetime Achievement Award, ASME’s first Creative Excellence
Award, and the Centenary Medal of the Royal Photographic Society in London. In 2012, she was the
recipient of the Los Angeles Museum of Contemporary Art Award to Distinguished Women in the Arts
and the Wexner Prize. She has been designated a Living Legend by the Library of Congress.
3
SPEAKER
16.30 - 17.30 TUESDAY 18 JUNE
Tim Mellors, Worldwide Creative of Grey Group, presents his acclaimed ‘So You Think
You’re Creative’ seminar, which he has led at many American and European universities.
Using pictures and music he challenges you to discover your own creative potential.
Tim Mellors is the Vice-Chairman and Chief Creative Officer of Grey Group. In addition, he serves as
the Worldwide Chief Creative Director of Grey, the global advertising agency.
TIM MELLORS
Vice-Chairman and
Chief Creative Officer
Grey Group
He has been a magazine journalist, a commercial film director and the host of three seasons of a
BBC TV series. He has also been the Creative Director of Publicis, Saatchi & Saatchi, GGT and his own
Agency Mellors Reay.
Over 25 years Tim has served on every major awards jury in Europe, America, and the Far East
and Australia.
He has been President of the jury at Cannes, President of the Designer and Art Association and
the European Creative Circle. Tim’s awards haul includes 15 Lions (three of them Gold), five D&AD
pencils and the Grand Prix at Eurobest.
SPEAKER
10:00 - 12:00 WEDNESDAY 19 JUNE
Workshop
This workshop presents the thinking patterns behind some of the most creative interactive and
integrated campaigns, and supplies structured thinking tools for creating original and innovative
new ideas and campaigns.
YONATHAN
DOMINITZ
Founder, Trainer
Mindscapes
Yonathan Dominitz is the Founder of Mindscapes. A trainer and leader of creativity enhancement
projects in advertising, media, marketing and communications, Yonathan has personally
conducted projects in numerous companies and leading global ad agencies.
More than 20 Cannes Lions, including three Grands Prix, have been awarded to work made by
Mindscapes’ trained agencies, using its creative tools and methods.
4
SPEAKER
16:30 - 17:30 WEDNESDAY 19 JUNE
Q&A with academy students
Sir Alan Parker is a director, writer and producer. He began his career in advertising as a copywriter
and graduated to writing and directing commercials, where in the late 1960s he was one of a small
group of British directors who revolutionised world advertising.
SIR ALAN PARKER
Director, writer
and producer
In 1980 he received the D&AD Gold President’s Award. He went on to direct feature films, including
Bugsy Malone, Midnight Express, Mississippi Burning, The Commitments, Evita, Fame, Birdy, Angel
Heart and Angela’s Ashes. His films have won 19 BAFTA awards, 10 Golden Globes and 10 Oscars.
He was Founding Chairman of the UK Film Council, a position he held for five years, and prior to
that was Chairman of the BFI. Sir Alan received the CBE in 1995 and a knighthood in 2002. He is an
Officier des Arts et des Lettres (France) and was awarded the BAFTA Fellowship in 2013.
SPEAKER
11:30 - 12:30 THURSDAY 20 JUNE
Q&A
As President and CEO of Cirque du Soleil, Daniel Lamarre is in charge of developing strategies
related to both business development and operations. He is also responsible for ensuring the
financial sustainability of the company and for perpetuating its culture and values.
DANIEL LAMARRE
President and CEO
Cirque du Soleil
Before joining Guy Laliberté’s team in January 2001, he served as President and CEO of TVA Group,
Quebec’s largest private television broadcaster, for nearly four years. In addition to his day-to-day
management duties, he was also responsible for strategic planning and business development.
While holding a seat on the TVA Group board of directors, he also served as an administrator for
McDonald’s Restaurants of Canada, the Canadian Association of Broadcasters and the Montreal
Heart Institute Research Fund.
From 1984 to 1997, Daniel worked with National Public Relations, the largest private public relations
firm in Canada, first as Executive Vice-president and Senior Partner, then as President starting in 1995.
He became President and CEO of Burson-Marsteller in 1981, and opened a first Montreal branch for
this, the world’s largest PR firm. In 1977, he served as Public Relations Director for the cable operator
Cogeco. Before that, he was Communications Director for the Fédération des Caisses Populaires du
Centre du Québec.
Before taking up his management duties in the world of communications, Daniel worked as a
journalist for over 10 years.
5
SPEAKER
15.15 - 16.15 THURSDAY 20 JUNE
After his university years, studying sociology and organizational management, Diederik enjoyed
brief stints at various marketing organisations and agencies in Holland.
In the meantime, he would write and produce songs for himself and other artists, a passion he had
had since childhood. Having been a multi-instrumentalist and singer-songwriter for years allowed
him to write autonomously with relative ease.
DIEDERIK VAN
MIDDELKOOP
Just before the new millennium, he combined his musical and marketing talents at a music studio
in Holland, as a music researcher for advertising and television.
Creative Director,
Managing Director
MassiveMusic
In 2000 he went on to become the Head of Production and Creative Director for MassiveMusic
Amsterdam. He creatively managed MassiveMusic for eight years.
In 2008, after MassiveMusic New York and MassiveMusic Los Angeles had already seen the light,
Diederik went on to set up and run MassiveMusic Shanghai.
MassiveMusic currently has offices in Amsterdam, New York, Los Angeles, London and Shanghai.
SPEAKER
16.30 - 17.30 THURSDAY 20 JUNE
Walter Susini most recently ran his own brand strategy company a branding and Innovation startup with office in São Paulo, Mexico City, Barcelona and Buenos Aires and strings all over the world.
He was previously Director of Integrated marketing at Coca-Cola.
WALTER SUSINI
VP Global Brand,
Creative Excellence,
Marketing
Unilever
6
SPEAKER
11:00 - 12:00 FRIDAY 21 JUNE
Q&A
David Droga is Founder and Creative Chairman of Droga5, headquartered in New York. Founded
in 2006, Droga5 has been named Agency of the Year three times and is the fastest-growing US
independent agency.
DAVID DROGA
Founder and Creative
Chairman
Droga5
Prior to founding Droga5, David was the first-ever Worldwide Chief Creative Officer of the Publicis
Network. Previously, he worked as Executive Creative Director of Saatchi & Saatchi London,
Executive Creative Director of Saatchi & Saatchi Singapore, Regional Creative Director of Saatchi &
Saatchi Asia and Partner and Executive Creative Director of OMON Sydney.
To date, David is the most awarded creative at Cannes Lions with more than 80 Lions, including
seven Grands Prix and four Titanium Lions.
Esquire magazine has featured David in its annual Best and Brightest issue three times, and both
Campaign Brief Asia and Boards magazine have honoured him with Lifetime Achievement Awards.
In 2012, he was recognised by the American Australian Association and G’Day USA for his business
success and received the Advance Global Australian Award. David is a laureate of both the
American Advertising Federation Hall of Achievement and the Art Directors Club Hall of Fame.
Beyond his family and building new ventures, David’s favourite topics are art, the environment and
anything Australian.
7
SPEAKER
13:30 - 14:30 FRIDAY 21 JUNE
Advertising has changed. The landscape is increasingly deep and wide. Now, more than ever,
there is a need for a swifter, sharper instrument, a cutwater, if you will, to cut through the layers of
complexity, create following, amass results, and build brand understanding and participation.
Our philosophy is simple: Turn Brands into channels and consumers into fans.
13:30-14:30
Founder, CCO
Cutwater
But first, we get the story straight. So that what we work towards is an organising principle that will
inform all media and social engagement.
A few brand stories Chuck has authored: ‘Never Hide’, Ray Ban. ‘Keep Reaching’, BNP Paribas. ‘Eye
love LensCrafters’. ‘Have fun out there’, Jeep. ‘Impossible is nothing’, Adidas. ‘What are you getting
ready for?’ Nike Training. ‘Done’, Nextel/Sprint. ‘Don’t get comfortable’, American Giant apparel.
‘Shine Through’, Trina Turk. ‘Raise em up’, Budweiser, ‘Claim happiness’, State Farm. ‘Make them your
own’, Levi’s.
History:
Cutwater clients have included Jeep, Ray Ban, LensCrafters, Trina Turk, Easton, Box.com, Ariat boots,
and American Giant, Feeding America, Levis, Ubisoft and EA.
Before leading Cutwater, Chuck McBride was the former Creative Director of North America at
TBWA Chiat/Day, where he served along side Lee Clow, helping win Sprint, Mars, Adidas, and Ray
Ban. Securing talent for NY, SF, TO, VC and LA offices while heading the global Adidas account
run through the San Francisco’s office. During his tenure, TBWA Chiat/Day tripled in size, amassed
more creative awards than any other agency in the country, placed TBWA\Chiat\Day San
Francisco in the Top 10 most Awarded Agencies in 2006, and Global Agency of the Year honours
for TBWA in 2008. Most importantly, Adidas landed Client of the Year at Cannes, their business grew
exponentially, and they bought Reebok.
Prior to TBWA/Chiat/Day Chuck was at W&K. He was co-creative director on Nike, Jordan and Nike
Golf. His work on Tiger Woods, Cross Training, Brand Jordan, and the Relaunch of Just Do It helped
reclaim all of Nikes’ creative business for W&K in 2000. Nike’s stock rose from 34 to 60. And Nike
received Client of the Year at Cannes shortly thereafter.
Prior to that, Chuck worked as a creative director at FCB on Levi’s, helping win AdAge Agency of the
Year honours in 1997.
At Goodby, Silverstein & Partners he was a lead writer on the ‘Got Milk?’ Campaign. He also worked
on Sega, Specialized Bikes and Isuzu trucks.
While at Team One, Chuck worked on Lexus, launching the SC and GS series.
Throughout his career, Chuck’s work has been recognised for creative excellence. Nominated
five times for Emmy awards, receiving one. He fared slightly better at the Cannes International
Advertising Festival with 19 total lions, six D&AD awards, 19 One Show pencils, 16 Clios and featured
12 times Communication Arts. He picked up the coveted Adidassler Partner of the Year Award.
Much of Chuck’s work is on permanent collection at the Museum of Modern Art thanks to the many
AICP awards. Creativity magazine named Chuck one of the 50 most influential creative people in
the industry. Adweek named him a creative all-star, twice. He has served on every major award
show jury. And he has also spoken at many industry councils and panel discussions on talent
collaboration, strategy, media, story and execution excellence. Chuck has been the featured
speaker and numerous production and advertising club events. He has been on the Cannes
Titanium Jury. He served on the One Show Jury three times. He has been Jury Chair for the Young
Guns in Australia. He has also served on the Clio Jury panel, as well.
Chuck has directed commercials and music videos to stay in touch with camera and story
technique as a way to better influence his writing and editing.
8
SPEAKER
14:45 - 15:45 FRIDAY 21 JUNE
Q&A
The legendary George Lois is one of the most creative, prolific advertising communicators of our
time. Running his own ad agencies, he is renowned for dozens of marketing miracles that triggered
innovative and populist changes in American (and world) culture.
GEORGE LOIS
Master communicator
In his twenties he was a pioneer of the landmark Creative Revolution in American Advertising. He
introduced and popularised the Xerox culture; he created the concept and prototype design for
the New York supplement for the Herald Tribune (the forerunner of New York magazine); made a
failing MTV a huge success with his ‘I Want My MTV’ campaign; helped create and introduce VH1;
created a new marketing category, Gourmet Frozen Foods, with his name Lean Cuisine; and (by
inventing yet another new marketing phenomenon) persuaded America to change their motor
oil at thousands of Jiffy Lube stations. He made the totally unknown Tommy Hilfiger immediately
famous with just one ad; and saved USA Today from extinction with his breakthrough ‘singing’
TV campaign. In 1994, almost overnight, he changed the perception of ESPN from a ‘Demolition
Derby’ sports channel to the number one sports network with his dynamic ‘In Your Face’ campaign.
Additionally, he created the winning ad campaigns for four US Senators: Jacob Javits (R-NY);
Warren Magnuson (D-WA); Minority Leader Hugh Scott (R-PA); Robert Kennedy (D-NY).
George is the only person in the world inducted into The Art Directors Hall of Fame, The One Club
Creative Hall of Fame, with Lifetime Achievement Awards from the American Institute of Graphic
Arts, The Herb Lubalin Award (Society of Publication Designers), a subject of the Master Series at the
School of Visual Arts and a recipient of The 2013 Clio Lifetime Achievement Award.
SPEAKER
16:00-17:00 FRIDAY 21 JUNE
The (next level) Storytelling Academy Executive Creative Director, Mary Lee Sjönell, takes you on a
journey that is emotional, an experiential theme clarification and story structure exercise. ‘Whose
Gonna Save the World Tonight’.
MARY LEE SJONELL
Executive
Creative Director
The Storytelling
Academy
As the driving force behind The (next level) Storytelling Academy (TNLSA), a production agency
based in Stockholm and New York, Executive Creative Director Mary Lee Sjönell delivers storytelling
strategies and production for brands of all sizes. She inspires advertisers, agencies, small business
owners and individuals to devvelop great stories by identifying the strongest theme for their brands.
The most recent to be added to the TNLSA client list is Scandinavian Airlines which recruited Mary
Lee as part of the “dream team” for launch of their new concept GO/PLUS globally.
Another highlight of Mary Lee’s career is her participation in a think-tank for IKEA to develop their
2011 global theme.
Mary Lee is a international keynote speaker and workshop facilitator on the subject of Storytelling
for marketing and advertising communication. She has presented at TEDx, Cannes Lions Festival,
Eurobest, and many other events worldwide.
She was also the Founder and Executive Creative Director for Bongo Advertising Agency in Helsinki.
9