media kit - Bonnier Corporation

MEDIA KIT 2016
MISSION STATEMENT
Baggers is the one-stop custom motorcycle touring magazine all bikers can appreciate.
Mix in one part radical custom bikes, Harleys, vintage tourers, and state-of-the-art
metrics, with two parts adventurous touring stories from all over the planet, three
parts in-depth technical installations and product review evaluations, and whatever
other ingredients/shenangians the zany and creative staff comes up with, and you
have one explosive magazine cocktail on your hands. Drink responsibly.
1
BRAND OVERVIEW
PRINT PLATFORM
Total Audience:
467,287
Total Circulation:
49,808
Frequency:
12x
Established:
2007
DIGITAL (WEBSITE)
Average Monthly Page Views:
906,952
Average Monthly Unique Visitors:
194,134
BRAND ON OTHER PLATFORMS
(As of 9/25/15)
Facebook Fans:
516,522 (Year-Over-Year Growth: 16%)
Twitter Followers:
3,314
(Year-Over-Year Growth: 79%)
Instagram Followers:
17,400
(Year-Over-Year Growth: 377%)
Google+:
482
(Year-Over-Year Growth: 40%)
E-News:
35,000
2
Sources: AAM December 2014, Omniture 2015 (12 month average), Social as of 9/25/15
AUDIENCE SNAPSHOT
BAGGERS
Male/Female:
99.2% / .8%
Average Age:
54
Age Breakdown
18-34: 1.7%
35-49: 25%
Age 50+: 74%
Average HHI: $119,200
Employed: 74%
Married: 76%
HIGHLY ENGAGED
Baggers and Baggersmag.com delivers the most in-depth content to those most passionate
about the customized touring motorcycles with bags. Our audience spends valuable time
with the brand.
• Baggers readers spend an average of 85 minutes with each issue
3
• Visitors to Baggersmag.com spend an average of 18 minutes on the website
• 15% of Baggers readers subscribe to both the digital and print editions of the
magazine
• 77% have contacted a company mentioned in an article as a result of reading Baggers
Source: Bonnier Custom Insights Audience Survey 2015
AUDIENCE SNAPSHOT
MOTORCYCLE INFLUENCER
Baggers and Baggersmag.com deliver the motorcycle elite. An audience of
passionate influencers who are experienced and take motorcycling very seriously.
• Have been riding motorcycles for 30 years
• Ride 6,700 miles a year
• Have advised an average of 5 people on motorcycle accessories, parts and products
• 89% have been asked for advice about motorcycles or motorcycle related activities
FUEL HIS PASSIONS
Baggers and Baggersmag.com’s audience is ever evolving.
• Own 2 motorcycles
• Perform 54% of their own motorcycle maintenance
• 77% customize their bike themselves
• 43% visit a motorcycle dealership monthly
• 30% plan to purchase motorcycle tires
• 30% plan to purchase motorcycle engine oil
• Baggers readers also enjoy traveling, grilling, social drinking, sports, fishing
and home workshop activities
Source: Bonnier Custom Insights Audience Survey 2015
4
PRODUCTION & EDITORIAL CALENDAR
5
ISSUE
SPACE
CLOSE
MATERIALS
DUE
ON
SALE
ON
TABLETS
LIVE ON
ITUNES
EDITORIAL
FEATURES
JAN ‘16
9/22/15
9/23/15
11/17/15
11/7/15
11/9/15
Carey Hart cover feature: Why the old guy in FMX wants to be the young guy
in the bagger world, and how he’s just getting started; Holiday Buyer’s Guide
FEB ’16
10/27/15
10/28/15
12/22/15
12/12/15
12/14/15
Hot Bike Tour/Baggers Build-Off Recap: We dissect the Baggers Build-Off and
Hot Bike Tour in its entirety, with every bike featured and Hot Bike Tour recap
feature. In-Depth feature on the winner: John Shope from Dirty Bird Concepts
MAR ’16
11/24/15
11/25/15
1/19/16
1/9/16
1/11/16
The Rally Issue: Where to go in 2016 and Why!
We breakdown our favorite rallies for 2016 and which ones shouldn’t be
missed; Wheels Wheels Wheels! The top 20 wheels for 2016 with Editor’s Pick;
History of the Street Glide: Happy 10-Year Anniversary, FLHX!
APR ’16
12/22/15
12/23/15
2/16/16
2/6/16
2/8/16
The Up-And-Comers Issue (featuring Barnstorm Cycles’ Road Glide): We’re
profiling 10 up-and-coming Bagger builders and how they’re shaping the
industry’s future; Helmets: 2016 Helmets with an Editor’s Pick; Harley’s 2016
Road Glide Ultra Tested
MAY ’16
1/19/16
1/20/16
3/15/16
3/5/16
3/7/16
Win this Bike: The Lost Highway Show Official Bike Giveaway!: Baggers is
building the Lost Highway Show’s official bike and we’re giving it away at the
show: How to enter, the bike feature with aftermarket product list breakdown;
The 10 Best Stylish/Functional Leather Jackets for Riding season: With Editor’s
Pick; Revisiting the Best Baggers from Europe!
JUNE ’16
2/16/16
2/17/16
4/12/16
4/2/16
4/4/16
Performance Central!: Head-to-Head drag race of two performance gurus: Have
them build their fastest bike, and watch them drag race down the strip. Who will
win?; Performance Product feature: We’ll break down the best hop-up kits, throttle
bodies/carbs, performance clutches, performance brakes, and more. If it’s going to
make your bagger ride better or faster, you’ll find it in this issue.
JULY ’16
3/15/16
3/16/16
5/10/16
4/30/16
5/2/16
Street Outlaws, The underground world of baggers
Dissecting the culture by region, interviews with the most popular cats in their
circles, with an investigative type spin on the culture as a whole. What makes
these guys tick?; Audio Extravaganza! If you’re interested in quality audio components from speakers and amps, to bluetooth communicators, to portable
bluetooth speakers for your garage, you’ll find it here.
V-TWIN
BUYER’S
GUIDE ‘16
4/4/16
4/15/16
8/2/16
7/25/16
7/25/16
An important and informative buyer’s guide for V-Twin enthusiasts packed
with hundreds of parts and hop-up ideas
AUG ’16
4/19/16
4/20/16
6/14/16
6/4/16
6/6/16
Sturgis Survival Guide: We explore the ins, the outs, the routes to take, where
to stay and eat, and everything else in between for the 76th Sturgis Rally;
25 Items for Surviving the Ride to Sturgis! From GPS setups, phone mounts,
riding gear, tool kits you’ll need, and more.
SEPT ’16
5/17/16
5/18/16
7/12/16
7/2/16
7/4/16
Hot Bike Tour/Baggers Build-Off Preview: In its fourth year, the Hot Bike Tour is
exponentially growing. We’ll preview where we’re going, where we’re staying,
the dates, and everything else you’ll need to have a great trip.; Gearing up for
the ride: The best in luggage/storage, tools; T-Shirt Time! Our favorites from
the industry
OCT ’16
6/21/16
6/22/16
8/16/16
8/6/16
8/8/16
The Exhaust Issue: The best exhausts in the industry for baggers with the full
breakdown on each one, including dyno results.; Best Cold Weather Gear:
heated jackets, base layers, insulated gloves and boots, even balaclavas
NOV ’16
7/26/15
7/27/16
9/20/16
9/10/16
9/12/16
Riding South for the Winter: Riding Season doesn’t have to end!: We pick the
best destinations to ride when the colder climates hit!
DEC ’16
8/23/16
8/24/16
10/18/16
10/8/16
10/10/16
The Year in Review: Recapping the highlights from 2016
We pick the top three favorites from every category from builders to wheels,
exhausts, and more; What to look for in 2017 and beyond
PRINT SPECS
TRIM SIZE: 7.625” x 10.5”
BINDING: Saddlestitch, Jog to Foot
Supplied materials that do not comply with the
following specifications will be corrected and the
advertiser billed for the required production. All
ads supplied must be CMYK. For ads requiring
a spot color, please contact your production
manager for specifications.
AD SIZES:
Follow ad size specifications and guidelines
provided in this document. Ads that do not meet
exact size specifications listed on the rate card will
incur charges for resizing.
REQUIRED FORMAT:
PDF/X-1a format files required for submission.
Files should conform to SWOP guidelines, and
total ink density should not exceed 300%. View
specifications online at www.swop.org.
PROOFS:
Bonnier Corporation utilizes Virtual Proofing
technology. Hard copy guidance is no longer
required. If you opt to send a proof for internal color
approval, please send a Web Coated SWOP 2006
certified proof.
INSERTS:
Consult your advertising representative. Production,
design and prepress services are available; rates
upon request.
PRODUCTION GUIDELINES
For all bleed ads: Build file to document size and
add .125 in. bleed on all 4 sides. Ensure that crop
marks are offset .125 in. from trim.
Allow .125 in. safety area within trim on all 4 sides
(no live matter) Spread ads: Supply in a single
document
MATERIALS REQUIREMENTS FOR
IN-HOUSE DESIGN SERVICES
PHOTOS: Supplied images should be high res (300
dpi) in CMYK. B/W images must be high res (300
dpi) grayscale. Images supplied in RGB will be
converted to CMYK.
LOGOS: Vector .eps or .ai files are preferred. Type
must be converted to outlines unless the fonts are
provided. Jpgs should be 300 dpi.
Native files supplied for corrections/adjustments,
must be accompanied by the fonts and links used
in those files. (Recommended: use the packaging
function in InDesign to gather fonts and links.)
Black type on light background should be defined
as 100% black only.
If we do not receive instructions regarding your
materials, the most recent ad of the same size
scheduled will be picked up. Ad materials received
after the deadline may incur late fees, unless an
ad extension is arranged with ad services prior to
the deadline.
6
PRINT SPECS
AD SIZE
NON-BLEED
TRIM
BLEED
Full Page
7.125” x 9.75”
7.625” x 10.5”
7.875” x 10.75”
Two Page Spread
14.75” x 9.75”
15.25” x 10.5”
15.5” x 10.75”
2/3 Page
4.575” x 9.5”
5” x 10.5”
5.25” x 10.75”
Jr. Spread
14.75” x 4.6”
15.25” x 5”
15.5” x 5.25”
1/2 Page Island
4.575” x 7.125”
5” x 7.5”
5.25” x 7.75”
1/2 Page Horizontal
7” x 4.6”
7.625” x 5”
7.875” x 5.25
1/3 Page Vertical
2.187” x 9.5”
2.75” x 10.5”
3” x 10.75”
1/3 Page Square
4.575” x 4.6”
1/4 Page Vertical
3.375”x 4.6
1/6 Page Vertical
2.187” x 4.6”
1/6 Page Horizontal
4.575” x 2.187”
1/12 Page Square
2.187”x 2.187”
4-inch Vert.
2.187” x 4”
3-inch Vert.
2.187” x 3”
2-inch Vert.
2.187” x 2”
1-inch Vert.
2.187” x 1”
LAYOUT/PRODUCTION NOTES:
Allow .25 in. safety area within TRIM on all 4 sides (no
live matter).
Ensure that crop marks are offset .125 in. from trim.
1/12
1/4
1/24
Full Page
Bleed
Full Page
2/3 Page
1/6
7
1/3
1/2 Page
1/3
Square
1/6
1/2 Page
Island
AD MATERIAL SUBMISSIONS
Ad files should be submitted via our Ad Portal at
adportal.bonniercorp.com.
SEND ALL OTHER MATERIALS TO:
Baggers / Attn: Julie Greene
15255 Alton Parkway, Suite 300 Irvine, CA 92618
For ads supplied electronically, advertiser must supply an
additional content proofing jpg. We do not accept ads via
e-mail. Electronic files are stored for one year only, unless
otherwise requested in writing.
PRODUCTION CONTACT
760-707-1050
[email protected]
TABLET SPECS
iPad Specifications & Features for Bonnier Adobe DPS Platform
For Client Supplied Ads Designed
for Tablet
For Enhancements to your Straight From Print Ad or
Customized Ad Builds
ACCEPTED FORMATS & SPECS
AVAILABLE FEATURES & SPECS
InDesign:
External Web Links
Create document at 768 px x 1024 px. Use
InDesign’s Package Feature for gathering
and supplying fonts and images. If adding
interactive elements such as video, audio
and HTML5, please be sure to test in
Adobe Content Viewer before submitting
and notify your production contact. These
assets must also be submitted withad
materials. For specs on interactivity or
additional screens, see enhancement
details below.
PDF:
•
•
•
Interactive Gallery
•
•
or any rasterized file –
1536 px x 2048 px 264 dpi RGB
Layout Guidelines:
Keep any live material away 130 px from
top and 200px from bottom of screen
AD MATERIAL SUBMISSIONS
Supply 300 dpi images at 536 px x 2048 px, 8 images max
Button or touchable photo thumbnails bring up larger versions
or scroll through multiple images in one frame
Additional Screens
•
•
10.667” x 14.222” 300 dpi
JPEG:
Your iPad-friendly web page can open up from a link on your ad
without the user having to leave the app
Webpage should not have Flash elements
Avoid pages with long load times
Four total screens max
Two or three more screens can be stacked below your initial ad,
offering more of your messaging and reader engagement
Video Player
•
•
•
•
Maximum length for embedded videos is 30 seconds.
Specs: 720p .mp4 file using .h264 compression
Full Screen: 1280 x 720 (16:9 aspect ratio)
In-Content: Specs are TBD depending upon scope
Advanced Interactivity / HTML 5
Will generally require greater pre-planning and lead time, and a
creative call should take place well in advance of the ad close date.
Adobe Flash elements or links to Flash-based websites are not
compatible withthe iOS platform.
Upload a .zip file of your ad materials and all assets to
the (title) iPad Editon on our ad portal at:
adportal.bonniercorp.com
PRODUCTION CONTACT
760-707-1050
[email protected]
8
PRINT RATES
GENERAL DISPLAY RATES
1X
3X
6X
9X
12X
2nd
$9,105
$8,830
$8,645
$8,285
$7,825
3rd
$8,375
$8,125
$7,960
$7,620
$7,205
4th
$9,840
$9,540
$9,340
$8,945
$8,460
Full Page
$7,285
$7,065
$6,920
$6,625
$6,265
2/3 Page
$5,825
$5,655
$5,535
$5,300
$5,010
1/2 Page
$4,735
$4,595
$4,495
$4,310
$4,075
1/3 Page
$3,350
$3,250
$3,185
$3,050
$2,875
Full Page
$5,465
$5,300
$5,195
$4,975
$4,695
2/3 Page
$4,375
$4,240
$4,150
$3,980
$3,760
1/2 Page
$3,555
$3,450
$3,375
$3,235
$3,055
1/3 Page
$2,515
$2,440
$2,390
$2,285
$2,160
1/4 Page
$1,970
$1,915
$1,865
$1,790
$1,690
1/6 Page
$1,365
$1,325
$1,295
$1,245
$1,175
1/12 Page
$760
$745
$730
$695
$660
COVERS:
FOUR COLOR:
BLACK & WHITE:
RETAIL ACCESSORY RATES
COVERS:
2nd
$5,770
$5,600
$5,415
$5,250
$5,015
3rd
$5,300
$5,145
$4,990
$4,830
$4,615
4th
$6,230
$6,040
$5,860
$5,665
$5,415
Full Page
$4,615
$4,475
$4,340
$4,200
$4,015
1/2 Spread
$4,615
$4,475
$4,340
$4,200
$4,015
2/3 Page
$3,715
$3,600
$3,485
$3,375
$3,225
1/2 Page
$2,995
$2,910
$2,820
$2,725
$2,605
1/3 Page
$2,135
$2,065
$2,005
$1,940
$1,850
1/4 Page
$1,785
$1,675
$1,630
$1,575
$1,505
1/6 Page
$1,255
$1,220
$1,180
$1,140
$1,090
1/12 Page
$665
$645
$625
$605
$580
FOUR COLOR:
9
Advertising Information:
David Roe
Director of Sales, American V-Twin
[email protected]
724.312.3207
Production Information::
Julie Greene
Production Manager
[email protected]
760.707.1050