The lifestyle authorityof the FIrsT sTATE

Transcription

The lifestyle authorityof the FIrsT sTATE
THE HOT-ROD GUYS
OF MIDDLETOWN
HOW DESEGREGATION
STILL AFFECTS SCHOOLS
The lifestyle
authority of the
First State
Where tO get steamed cRabs,
a Hard-shell primeR,
insider LingO and MOre.
Tackling the State’s
Problem Gamblers
Delaware City
Makes a Comeback
CRIME IN WILMINGTON: A SOLUTION? | TOP DENTISTS 2015
In print.
In person.
Online.
Beach
Guide
Shopping, family fun,
food, beer and more.
A GUIDE TO
AREA MUSIC
FESTIVALS
PETS GET
MAKEOVERS, TOO
CHIEF JUSTICE LEO STRINE:
SUPREME ASPIRATIONS
Calendar
WINNERS
TOP WOMEN IN BUSINESS | SLAM DUNK IS BACK IN LEWES
Will the Fort DuPont
Project Work?
Wilmington’s Wacky
Reality Series
#D
& Advertising
370
A State Fair Pictorial by Kevin Fleming | Breezy Summer Dresses
L
IA
OC US:
T S H 01
GE WIT EL1
2016 Editorial
MORE THAN
MEET THE BLUE ROCKS’
NEW OWNERS
W
Specialty Publications
We offer specialty publications
to help you target valuable
niche markets.
Serving
Delawa
re and
Philade
lphia’s
Main Line
Delaware/Main
Line Bride
al
Traditios n
Gown ow
W
t
a
h
T
A biannual magazine with
the look and style of a
gorgeous national bridal
publication, coveted for its
focus on local resources.
ays
18 Getaw
the
Before y
Big Da
8 Great
Placesty
to Par
hers
Photograp Secrets
Share Their
for
DIY Ideasmony
Any Cere
cure
ct Mani
The Perfe
d Dresses
Bridesmai
Trendy
OD FOR
: IS IT GO
JUICING
YOU?
Today
Delaware
a
Elene
Dell ne’s
Don t
Figh
From the
of
Publishers
302Health
Than An
How theStar
WNBA ers
and Oth h
Live wit ease
Lyme Dis
ce
Indulgen
25
TIgePS
DIET
Will Chan
That
s
Your Life
Local Chef
PLUS: 4 r Tasty
Share Thei
Recipes
Low-Fat
20
14
UIDE
ATE G
ULTIMEL AWARE
D
TO
The Ultimate Guide
to Delaware
t
Bonz Restauran
and Lounge,
n
Harringto
D
U R AN
A R E’S B EST R ESTA
EL AW
E
TS: TH
E
OR
D IT
IC
S’ P
KS !
An annual guide packed
with valuable resources for
new residents and visitors
alike.
eation
and Recr
• Spor ts
t
• Schools
rtain men
Shop ping s • Arts and Ente
Dini ng •
hood
Neig hbor
winners!
an 340
More th
®
Main Line Today
A monthly lifestyle magazine
covering the Philadelphia’s
fabled Main Line and
western suburbs.
Square
Kennett
Malvern
Manayunk
Media
Merion
Ardmore
Berwyn
Narberth
Bryn Mawr
Springs
en
Conshohock
Devon
Paoli
Chester
Phoenixville
Wayne
r
West Cheste
n
Downingtow
Exton
Delaware
Business Times
E
WELCOM
TO OURAL
INAUGUR N,
EDITIO
EXPLAIN
PUBLISHERS ION
OUR MISS
• VOL.
R 23, 2014
1 • NO. 1
•
$2
SEPTEMBE
Inside
WTH
JOB GRO
Improving
nomy is
Says Eco
Governor
A statewide newspaper
reporting on the companies,
people, events and issues
that impact the Delaware
business community.
L
Technologyif you’re
FINANCIA
SECTOR
t and
g
Some advice
of duplicatin
thinking
ul Ice
e
the successf
Challeng
Bucket
Page 22
Investmen creates
expansion
new jobs
START-UP
Networking n
rated
Delaware start-up
in top 25 s
communitie
TEDx Wilmingto
live forums
and otherin popularity
growing
Page 20
ent
e developm
“Workforc
matters
is what really That’s
es.
to business
looking for,
what they’re
y
are incredibl
and they
on the quality
focused
e.”
of the workforc
NG
TRAINIDelaw
are
Preparingfor a global
students
workforce
First Job
t
Vice Presiden
We ask
he learned
job
Biden what
first paid
from his
Page 33
e interview
Exclusiv
with the
- Gov. Jack
Markell
DBT 40
r
governo
to join us
Make plans
40
as we celebrate
ans under
Delaware
a difference
40 making
in our state.
e
In this issu
9
Story....
Success
12
Business
...............
District
... 16
Creative
n U Incubator.... 18
Wilmingto
ary ...............
19
Comment
...............
27
Guest ColumnsBounces ..
That
.... 29
Business
...............
33
List of Banks ...................
Smart Board
com/40
sinessTime.
DelawareBu
Page 15
The Delaware Valley
Italian-American
Herald
WINE
FOOD & ng the Italian
Celebrati
grape harvest
E
CULTURn is
PG 17
Hallowee more
becoming Italy.
popular in
A
ITALIAN
PAGINA antico
York
A New
e
codice abruzzes
PG
12
R 2014
OCTOBE
8
are Valley
HERALD
The Delaw
MERICAN
5
/ No.
Vol. 1
PG
ITALIAN-A
A MONTHL
Y NEWSPA
PER SERVING
THE ITALIAN-
AMERICA
N COMMU
NITY
A monthly newspaper
honoring the heritage
and culture of Italian
Americans.
mbus
stopher Colu
cy of Chri
the Lega
Christopher
Columbus
statue.
at the
the discoverer
takes place
honor to
ng ceremony
express
great
a wreath-layi
n of the
may best
appreciatio
Day weekend,
Asia, but
four completed
and their
City Columbus
nts of the
hadn’t reached previously
that he
life.”
achieveme
continent
realized
D.
of American
upon a
by the
Franklin
centuries
had stumbledEuropeans.
Day
President
1492, backed
to
In 1937,
d Columbus
Day celebration
unknown
sail in August
, King Ferdinandto
proclaime
a result
Columbus
York’s
as
monarchs
Roosevelt
largely as
The first
when New
He intended
Spanish
designated
holiday,
Isabella.
in 1792,
ctober was
a national
by the Knights
to China,
Month to
etter known
took place
and Queen
lobbying
sea route
Catholic
n Order—b
spice
event to
western
uential
Italian HeritageColumbus
of intense
Columbia Hall—held an
gold and
chart a
, an infl
300th
with
n. Originally
in
the fabled
coincide
of Columbus ts organizatio
that
he landed
as Tammany the historic landing’s ’
India and
enefi
instead,
xed to the
rate
States holiday of
Columbus
of Asia;
fraternal-b
it was fi
commemo
pride in
islands
Day, a United the landing
Oct. 12,
in 1971.
Catholic
y. Taking
rates
observed
in October
Italian and
anniversar
in the New
the Bahamas. month, Columbus
Valley,
commemo
Monday
the
and faith,
it was
er Columbus
second
parts of
of the Delaware a
Later that
birthplace
believed
parts
Christoph
various
1492.
religious
into
ies in
, the
cially
In many
Cuba and
Oct. 12,
annual
evolved
communit
sighted
December
was unoffi
Day has
World on
Day itself
China. In
erican heritage.
began organizingin his honor.
, which
and
Columbus
country
mainland
of cities
Columbus
of Italian-Am
street fairs,
Harrison
found HispaniolaThere,
s and parades
in a number century but
celebration host parades and
Benjamin
Japan.
ceremonie
expedition
celebrated
music and
the 18th
ng
might be
until
colony in
1892, President
Local groups
early as
In
costumes,
rst
thought
encouragi
as
fi
holiday
y
he
cities in
ion
states
colorful
Spain’s
a federal
anniversar
also several
men. In
a proclamat
featuring
is a way
become
ts
the 400th
he established with 39 of his
There are
holiday
did not
to issued
to mark
nts and
many, the
Italian food. are home to monumen
Americans ’ voyage with patriotic the
the Americas the explorer returned
1937. For
that
’ achieveme
IAH
day, let
the region
gold, spices of Columbus
’ honor.
Columbus
March 1493,
“On that
bearing
toil
to honor
erican heritage.
in Columbus
writing,
triumph,
cease from
Italian-Am Columbus
festivities,
as erected
Spain in
possible,
celebrate
captives.
exercises
so far as
t its history,
it
s to such
people,
and “Indian” crossed the Atlantic
Throughou
who inspired
themselve
death
the man
Columbus
y, and
and devote
before his
Day and
controvers
have
more times journey, he
several
have generated s to the holiday
By his third
alternative
1506.
in
many
years.
set
in recent
appeared
n Columbus
The Italian-bor
or
ericans Hon
Italian-Am
As part
of the Atlantic
O
ER
CHEnStTy
Cou
Custom Publications
of the
A Publication ty Chamber
Chester Coun& Industry
of Business
VANIA
PENNSYL
Tap the experience of
Today Media to create and
produce your next custom
publication.
E LIMITs
Y’S TH
tion
THE SKfacturing opera
for manu
:
Also Inside
ng Fit
u Getti
als
Business
Profession
Green
rrow’s
aring Tomo
u Prep
The Hunt
u
FA L L
www
. thehunt
magazin
2015
e . com
A biannual lifestyle magazine
showcasing the Brandywine
Valley.
ywine Valley
and
Life in the Br
t
Duck Hun
iday
The Hol
the
provides
Nature
Mother
bounty
P lus
y
Ian Husse
Ballet’s
ylvania
Dog Show
The Penns at the National
Ross
on Mike 5
compete
e.com
Canines
Equine surge
aga z i n
untM
w w w. Th
eH
9/3/15
3:00 PM
D
Delaware Today is the only magazine that serves the
entire state. It is dedicated to providing readers with the
most current information about local lifestyle and leisure
trends while taking a look at the people and issues that
influence the way we live in the First State.
Featured every issue: smart profiles, reports on hot-button
local issues, style, home and garden, the social scene, an
arts and entertainment calendar, dining and more.
D
302Health continues to be
at the center of national
discussion. Our biannual
magazine addresses
these issues from a local
perspective.
E
SSAG
MA
More
It’s Much
EditorialMission
DAY TR
IPPIN’:
8 GRE
AT I-70
TOWNS
TO EXPL
ORE
Wilmi
ngton’s
BVold
enture
How th
e Lo
is turnin ngwood Foun
g
into a ch an office builddation
in
arter-sch
ool hub. g
An 80-So
“Firecra mething
cker”
Fundraise
r
New Th
is Month
A Section
Just :
for Shop
pers
Aretha
Miller,
CEO of
the Com
Education
munity
Build
in Wilm
ington ing
Event Marketing Opportunities
Delaware Today
produces several firstclass events every year,
offering unique marketing
opportunities to showcase
your company and brand in
a meaningful environment.
As a sponsor, you enjoy the
benefits of an integrated
program that includes print
advertising, radio, interactive
marketing, direct mail
and other public relations
initiatives. Many of our events
benefit a worthy charity.
d
Website
DelawareToday.com is a smart guide
to life in the First State for readers who want
to stay on top of local trends, culture, dining
and events. It delivers timely insight on
everything from entertainment and real estate
to shopping and restaurants. It’s a must-read
for Delawareans who want timelyinformation
date on local happenings.
H
E-Newsletters
Hot Tickets,
Dining Insider and
Get Healthy, Delaware!
are Delaware Today’s free
e-newsletters.
2016 Editorial & Advertising Calendar
In Every Issue: 3
02First: Personality Profiles, News, History, Delaware Grapevine (politics),
Gabby (society), Home (décor), Arts & Entertainment
bold denotes specialty publications; green denotes supplement with bonus distribution
Savor: Dining Reviews and News for Foodies
30 Seconds: Interviews with Local Celebrities
Issue
Ad
Ad
Close Due
on-sale Editorial
Date
Ad Sections &
Events
PromotionalSupplements
January
11/20
11/30
12/30
Education: Public Schools,
Cosmetic Surgery,
College Guide
Faces of Delaware, Wellness and Medical
Profiles, Education Resources
The Ultimate Guide 11/3
to Delaware
11/20
1/6
100 Things Every Delawarean Should Do
February
12/18
12/28
1/27
Expanded Home & Garden:
Spare Rooms, Dining Guide,
Family Life,
Best of Delaware Ballot
1/8
1/18
2/17
Bridal Fashion, Gifts, Receptions, Planning, Honeymoons and Wedding Resources.
March
1/15
1/25
2/24
Real Estate, Spring Fashion,
Camps Guide,
Kent County Guide
Real Estate Profiles, Fashion
April
2/12
2/22
3/23
20 Under 20, Spring/Summer
Travel, Green Living, Education
Better Business Bureau, Education
Resources, Steeplechase Look Book
302Health
3/18
3/28
4/27
Complementary Medicine
Twin Capes
2/11
2/19
May
3/18
3/28
4/27
Top Nurses, Expanded Home & Delaware Breast Cancer Coalition,
Garden: Water Features, Mother’s Home & Garden Showcase,
Day Guide, Golf Guide
Mother’s Day Gift Guide
June
4/15
4/25
5/25
July
5/20
5/30
6/29
Summer Beach Guide,
Top Dentists, Father’s Day Guide,
Summer Fashion
Best of Delaware®
Newark Dining & Events Guide,
Dentist Profiles, Culinary Coast,
Father’s Day Gift Guide, Fashion
Best of Delaware® Party Guide,
Best of Delaware® Hall of Fame
August
6/17
6/27
7/27
Dining Guide, Expanded Home
& Garden: Designers’ Choice,
Education
Five Star Wealth Managers, Educational
Resources, Riverfront Development
Corporation, Home & Garden Showcase
Twin Capes
6/18
6/26
September
7/15
7/25
8/24
Fall Beach Guide, Fall Fashion,
Family Life, Fall Arts Preview
Delaware/Main Line Bride
8/5
8/15
9/14
Bridal Fashion, Gifts, Receptions, Planning, Honeymoons and Wedding Resources.
October
8/19
8/29
9/28
Top Doctors
Medical Profiles, Holiday Party Planning
November
9/16
9/26
10/26
Education, Expanded Home &
Garden: Cutting-Edge Kitchens,
Top Lawyers
Eyecare, Educational Resources,
Holiday Dining Guide,
Five Star Real Estate
302Health
9/16
9/26
10/26
Family Health, Top Docs/Dentists, Hospitals
Holiday Look Book 9/23
10/3
11/23
The Season’s Hottest Products & Trends
December
10/24
11/23
Women in Business,
Holiday Fashion
Delaware/Main Line Bride
Spring/Summer
Spring/Summer
Spring/Summer
Fall/Winter
Fall/Winter
10/14
Annual
Bridal Show
Cape May-Lewes Ferry’s guide to where to eat, drink, shop, play and spend the night.
Excellence
in Nursing
Best of
Delaware®
Party
Summer/Fall
Home & Garden Showcase,
Bridal Show Guide, Family Life
Resource Guide
Cape May-Lewes Ferry’s guide to where to eat, drink, shop, play and spend the night.
Family Life Resources, Fashion,
American Cancer Society
Charitable Giving, Holiday Dining
Guide, Associated Builder &
Contractors
Women in
Business
Luncheons
“… reach customers
throughout the
state and beyond …”
“Every dollar spent has been recovered through business returned to me.”
William Kulish
President
Testimonials
Kulish Design Co.
“Delaware Today reaches an affluent, educated readership. People all the time will say they
have seen our ad. When we advertise a special, there will often be a spike of customers
ordering the particular product we’re advertising.”
David Dietz
Owner
BBC Tavern and Grill
“Delaware Today reaches a wide range of readers who use it as a resource. People really use
it as a guidebook to find out who can provide quality healthcare for them.”
Dr. Andrew M. Barrett
An audit statement offers detailed information about a
publication’s circulation. It verifies that Delaware Today is
reaching the number we claim, and covering the area we
claim. Magazines that are not audited may ask you to rely
on the number of copies that are printed. Be careful. The
number of copies printed or the “size of the print run” is
not an indication of the number of readers.
Monthly Readership: 107,015
68% female
32% male
96% college educated
71% ages 35-64
Circulation: 77% Paid
$198,714 average
reader household income
Readership Numbers Source: 2014 Circulation Verification Council Publication Audit Report
Demographics Source: 2014 Circulation Verification Council Publication Audit Report
3301 Lancaster Pike, Suite 5-C, Wilmington, DE 19805
302-656-1809 • fax 302-656-5843 • [email protected]
2/22/16
Demographic
Target
Paid, Audited
Circulation
Delaware Ophthalmology Consultants
C