ADVERTISING CONCEPTS Scratchboard Animal Advocacy

ADVERTISING CONCEPTS
Scratchboard Animal Advocacy Advertisement
Objectives:
Create a piece of art in support of animal advocacy (to support a cause)
Procedures: Select a theme of: adoption, care, animal rescue, animal rights, or other favorable situation for an animal.
Create a composite using reference photos, however the picture must be original.
Select additional photos to use for the background.
The background must be taken into consideration; you must place the animal in a natural habitat, though it can
be minimal—just enough to give a natural habitat context for the animal.
Media:
Pencil, eraser, drawing paper, tracing paper, scratchboard, scratch tools
Evaluation/closure:
The scratchboard will be evaluated on the originality and composition of the design. It will be evaluated on the
proper use of the Elements and Principles of Design, the craftsmanship, and the aesthetic merit.
Websites on Scratchboard Art
See website video on scratchboard technique:
(Scratchboard Art by karicita50) http://www.youtube.com/watch?v=hoKxkdyBVoU
http://www.scratchboard.org/ (good examples of animal scratchboard art process by Russ McMullin)
http://www.scratchboardsociety.com/
Some animal advocacy groups:
ASPCA: https://www.aspca.org/fight-cruelty/advocacy-center
The Humane Society of the United States: http://www.humanesociety.org/
PETA (People for the Ethical Treatment of Animals): http://www.peta.org/
The Raptor Trust: http://theraptortrust.org/
*You could also use the name of a local animal shelter in your area
Owls by Russ McMullin
This is an organization no longer in operation but they have
a nicely designed logo and you could still use the name.