MEDIA KIT MEDIA KIT - KTVB Healthy Idaho

How to
get new
patients
for your
practice.
Healthy
IDAHO
HEALTHY-IDAHO.COM
208.371.4533 | 208.850.4983
FACEBOOK.COM/HEALTHYIDAHO
[email protected]
SINCE 1998
®
#1
E
EXCLUSIV
R
E
I
M
E
R
P IDER
PROV
PROGRAM
How to get
NEW PATIENTS
for your
practice.
Are people finding you when
they search for your specialty,
products and services?
Does your website compare
favorably to your top
competitors?
Are you the recognized expert in
your specialty?
THE SOLUTION IS EASY AS 1-2-3…
Healthy
IDAHO
®
Top
Search
Engine
RANKINGS.
Are you ranked in the
top 5 for all your target
keywords in Google’s
organic, local and payper-click sections?
Through specific,
unique on-site and
off-site techniques,
we maximize your
search engine position
to generate qualified
leads and direct them
to your website.
#2
An
Engaging,
IMPECCABLE
Website.
Your website is the center
of your marketing strategy
and a reflection of the
professional quality of your
practice.
IS YOUR WEBSITE
AMAZING? HOW
DOES IT STACK
UP AGAINST THE
COMPETITION?
Fresh, relevant content,
cool design, optimized
pages and a site that
converts leads into new
patients… it’s what we do.
#3
Local
Media
PROMOTION.
The secret sauce in our
formula is a powerful content
platform that portrays you
as the prominent provider
in your field. As a featured
expert with content, events
and practice profiles in
Healthy Idaho Magazine,
Healthy-Idaho.com and other
local media affilations you will
build credibility, tell your story,
and attract new patients.
TARGET YOUR
LOCAL MARKET AND
BECOME THE PREMIER
PROVIDER IN YOUR
SPECIALTY.
suite of services DIGITAL,
MOBILE WEB,
8 Ways We Help You Win
1
Custom Content Creation & Marketing.
Ours is a formula for success as high quality, high-trust
content will always be in demand, and will always be
rewarded by search engines.
IDAHO
2 Local Healthy Idaho Magazine.
High profile, high-class, high-demand, long shelf-life, directmailed, targeted distribution local print magazine.
3
INERACTIVE
CONTENT
IDAHO
Websites That Work. Period.
Our custom website designs are optimized for online
dominance and are built on a mobile/responsive,
content based platform. Call for a custom quote.
4 Masterful Online Marketing.
Evolved, motivating content, in your
hand, in your head, in your heart.
Our online marketing strategy is highly effective, with
immediate PPC results and a stealth content strategy.
5 Prominent Media Affiliations.
Our affiliation with Google and the local online affiliates
give you credibility and visibility.
6 Powerful Directory / Advisory Board.
If qualified you may join our exclusive health advisory board,
being featured as one of the key providers in your field. You will
sit at the top of our specialty directory for further prominence.
7 Award Winning Graphic Design.
Let our world-class designers make you stand out, from
mailers, ads, logos, and any other design needs. Call us.
8 Web Analytics & Reports.
We don’t just do it. We can prove it.
Our results speak loudly.
EXCLUSIVE
CALL TODAY AND LEARN HOW
YOU CAN BECOME THE MOST
RECOGNIZED NAME IN YOUR FIELD.
HE ALT H Y- I DAH O.CO M
RECOGNIZTED
EXPER
P R O G R AM
BE OUR ADVISOR IN YOUR
SPECIALTY AND STAND OUT
AS THE COMMUNITY VOICE .
M ARKETIN G@ HEALTHY- IDAHO.CO M
GET
RESULTS...
...qualified leads
and new patients.
Prominent search engine rankings,
an exceptional, engaging website
incorporating a proven, best-practices
approach and powerful local media
promotion… that’s the success formula to
growing your practice.
GET STARTED TODAY WITH THE
ONLY MARKETING AGENCY IN
IDAHO THAT WORKS EXCLUSIVELY
WITH HEALTH-BASED BUSINESSES .
Healthy
IDAHO
H E A LT H Y - I DA H O. CO M
208.371.4533 | 208.850.4983
[email protected]
®
Healthy +
IDAHO
Healthy-Idaho.com
®
O N L I N E PAC K AG E I N C LU D E S :
Direct Mailed to
High-Income Homes
Professional Profile To
Showcase Your Expertise
3 ROTATIONS OF 5,000 MAGAZINES EACH ISSUE
ARTICLES, VIDEOS, EVENTS, BIO, SPECIALS, ETC.
12,000 Print Run
Publish Articles
EACH LOCATION MAIL & BUSINESS DELIVERY
PUBLISH AN ARTICLE EVERY TWO MONTHS
5,000 Waiting Rooms
Banner Ads
HOSPITALS, DOCTORS OFFICES, BUSINESSES
200+ Pickup Locations
RESTAURANTS, FITNESS CENTERS, SPAS, ETC.
SECURE CLICK-THROUGHS TO YOUR SITE
Health Directory
TOP-TIER PLACEMENT FOR YOUR SPECIALTY
Over 189,000 Readers Per Area
PRINT & ONLINE
BUSINESS
MAILER
EVENTS
PER AREA
PICKUP
SPOTS
DISTRIBUTION
12,000
COPIES
HIGH INCOME
HOMES
READERSHIP DEMOGRAPHICS
18-34, 59% women | median age 24 | 41% of readers
35-54, 72% women | median age 47 | 46% of readers
55+, 63% women | median age 61 | 13% of readers
IDAHO
IDAHO
ONLINE
PROFILE
Practice Profile
Health Directory Listing
Article Placement
Banner Ad
EDITORIAL CALENDAR
JANUARY
JULY
ART DEADLINE: Dec 1
ART DEADLINE: June 1
FEBRUARY
AUGUST
ART DEADLINE: Jan 1
ART DEADLINE: July 1
MARCH
SEPTEMBER
ART DEADLINE: Feb 1
ART DEADLINE: Aug 1
APRIL
OCTOBER
ART DEADLINE: Mar 1
ART DEADLINE: Sept 1
MAY
NOVEMBER
ART DEADLINE: Apr 1
ART DEADLINE: Oct 1
JUNE
DECEMBER
ART DEADLINE: May 1
ART DEADLINE: Nov 1
THEME Transformation
THEME Destination
THEME Solutions
THEME All Heart
THEME The Mind Issue
THEME Vigor
THEME Prevention
THEME Organize
THEME Au Naturel
THEME The Man Issue
THEME Thankful
THEME Peace
design &content
AWARD-WINNING
Welcome to our award-winning Healthy Idaho magazine, in print and
online, with a complete health portal on Healthy-Idaho.com. Our highprofile, high-class magazine and content platform gives you an aire of
expertise and dominance in your field. Call today to become one of our
exclusive health advisory board members in your field.
UP.
Magazine readership is
UP, and readers spend an
average of 43 minutes per
issue on magazines.
43
These 43 minutes
of attention are
typically
undivided.
Readers are less
likely to engage in
other activities while
reading, compared
with other media
options.
57%
of us are
overweight
or obese.
62%
of us want to lose weight,
and 82% say exercise and
physical activity
are important
to them.
75%
of readers are
women, 25 – 65 years
old, with an active,
health-conscience
lifestyle.
208.371.4533 | 208.850.4983
YOUR COMPLETE MARKETING SOLUTION
Healthy Idaho
Social Media Engagement
Search Engine Optimization
Local/Mobile Search
Content Marketing
Your Website
Goal...
NE
S
S
GR
OW
YO U R B USI
Pay-per-Click Ads
Email Marketing
www.
HealthyIdaho.com
Reporting & Analytics
Keyword Strategy
PR/Media Promotion
GRADE YOUR MARKETING STRATEGY (rate 1-5 for each question… 5 being best)
NN How does your website stack up against your top competitors?
NN Do your pay-per-click campaigns generate new business?
NN Is your website mobile-ready for smart phones and tablets?
NN Do you have a solid on-site and off-site SEO strategy?
NN Do you publish fresh, relevant blog posts each week?
NN Are you active on Facebook, Twitter, Instagram and Pinterest?
NN Does your website offer compelling videos?
NN Do you have a loyal following on various social media channels?
NN Does your website convert leads into new business?
NN Do you have an active YouTube video channel?
NN Are you ranked in Google’s top 5 for your target keywords?
NN Are you recognized as a thought leader in your field?
NN Do you have a comprehensive keyword strategy?
NN Do you get quoted and published by local news and magazines?
NN Do you show up in Google Maps for local searches?
Total score: 65-75 Excellent, 50-64 Good, 49 and below…
Healthy
IDAHO
®
CALL TODAY FOR A CONSULTATION:
1 1 208.371.4533
| 208.850.4983
[email protected]
Websites That Work. Period.
AWARD WINNING WEB DESIGN—
ALL OF OUR WEBSITES ARE CONTENT DRIVEN & MOBILE READY
STARTING AT $1,500
Design or re-design your company
website today built on a fresh streaming,
custom-content, media-based platform.
Our custom website designs are
optimized for online dominance and
are built on a mobile/responsive,
content based platform.
BUILD A BETTER BRAND
As a reflection of your brand, website design is essential
to building your client database. The quality of your
website shows your dedication to your clients by
making it easy to find the information they need to
know about your company. Whether it’s a new design
or re-design, we will create a professional and effective
look for an affordable price. In addition, we will work
to optimize your website’s placement in major search
engines such as Google, Yahoo!, Bing, etc.
HIGHLY EFFECTIVE WEBSITES
Our websites are designed by
experienced marketers focused on
driving sales at the highest possible
rate with unmatched results.
• Mobile Ready
• Interactive Blog
• Homepage Slideshow
• Social Media Events
• Google Optimized
• Calendar Google
• Professional Design
• Maps Photo Galleries
• Content Marketing
• Video Galleries Client
• Conversion Centered
• Testimonials Office
• WordPress Platform
• Tours Forms Processing
CALL FOR A FREE QUOTE.
801.369.6139
SINCE 1998
CALL TODAY FOR A WEBSITE CONSULTATION:
1 1 801.369.6139
[email protected]
Healthy
LONG-TERM RELATIONSHIPS.
LONG-TERM SUCCESS.
I’ve been utilizing Healthy Magazine services for
over 10 years now and couldn’t be happier with the
results. I love it. I The business model is sound, the
management team excellent, and my potential for
growth and success is unlimited.
®
IDAHO
~ Scott Adelman, MD The SMART Clinic
When I started a new practice Healthy Magazine helped
me establish my brand, built a compelling web
presence and a successful marketing strategy. Soon
I was at the top of the search rankings for all of my
key words. I’m very impressed with the results and
professionalism.” ~Darrin Hansen, MD
208.371.4533 | 208.850.4983 HEALTHY-IDAHO.COM
Facebook.com/HealthyIdaho
[email protected]
The Healthy Magazine program is excellent. Since
2001 we’ve flourished with their unique marketing
angle, solidifying our position as the #1 Lasik service
in the West! I highly recommend these guys.”
~Phillip C. Hoopes, MD Hoopes Vision Center
IDAHO
“Healthy Magazine has helped me become the
dominant allergiest online. I have used this powerful
program to generate a steady stream of new clients.”
IDAHO
~Douglas H. Jones, MD Rocky Mountain Allergy
CUSTOM WEB DESIGN—STARTING AT $1,500
VIDEO PRODUCTION—STARTING AT $500
TOP GRAPHIC DESIGN—CALL FOR PRICING.
magazine + online (per area) —OR— popular bundled pricing
1x
3x
6x
Back Cover + Online Package
$2900
$2700
$2500
Magazine Full Page
2-Page Spread + Online Package
$2500
$2300
$2100
Online Marketing Package
Inside Covers + Online Package
$2150
$1950
$1750
Ongoing Website Updates
Premium Spots + Online Package
$1900
$1700
$1500
SEO 2.0 / Content Mktg
Full Page + Online Package
$1550
$1400
$1250
Google+ Local
1/2 Page + Online Package
$950
$850
$750
Google AdWords
1/3 Page + Online Package
$ 750
$650
$550
Social Media
1/6 Page + Online Package
$550
$450
$350
Per-Month Pricing
4x6” Insert Card
$2050
$1950
$1850
MAGAZINE AD RATES
PACKAGE
BASIC
PREMIUM
ELITE
P
P
P
P
P
P
P
P
P
P
P
P
P
$625
$1000
$1500
(Each marketing module is $250/mo)
Ad-Specs — W X H (ad 1/4” for a bleed)
1/6 4.75 x 2.175
17 x 11.125
2-Pg Spread : 16.75 x 10.875
2-Pg Spread : 17 x 11.125 (with bleed)
8.625 x 11.125
8.375 x 10.875
1-Pg Spread : 8.375 x 10.875
1-Pg Spread : 8.625 x 11.125 (with bleed)
SINCE 1998
3.10 x
11.125
1/3
1/2
1/3
4.75 x
4.75
1/3-Pg Vertical : 2.8 x 10.875
1/3-Pg Vertical : 3.10 x 11.125 (with bleed)
1/3-Pg Square : 4.75 x 4.75
4.75 x
7.25
1/2
7.5 x 4.75
1/6-Pg Horiz : 4.75 x 2.175
1/2-Pg Vertical : 4.375 x 7.25
1/2-Pg Horiz : 7.50 x 4.75