brochure - Peoples Drug Mart

PEOPLES PHARMACY
A banner program
created to support and
service the independent
drugstore owner with
an unified vision
for success and growth
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PEOPLES Health
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Helping People
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Brand loyalty, cre
ative ad
vertising, results
Strong brands are the insulation in tough times and the spark plug in good times.
The Peoples Drug Mart brand has been promoted since 1976 and maintains strong
brand leadership in our consumer’s minds and hearts. Years of history means years of
experience and successful programs – on your side.
Peoples Drug Mart provides proven marketing programs that promote the Peoples
brand, your store, your products, and your staff to the consumer on frequent intervals.
We market front store promotional items with a successful flyer program that positions Peoples Drug Mart as a high value retailer. Pharmacy services are showcased
with the highly respected Peoples Health Magazine. Peoples Health Magazines and
flyers are available at no charge to members which provides the opportunity to build
greater brand loyalty. Each People First Health Magazine features professional health
articles written by Pharmacist Ian Lloyd, and Darlene Booth, which emphasize the dispensary and health and wellness issues.
The Peoples brand message is “Helping people live better lives” and our marketing
programs deliver that commitment to the marketplace. Brand recognition and brand
loyalty means positive results for your pharmacy operation.
H e l p i n
g
PEOPLES PHARMACY
P e o
p l e
L i v e
B e t t e r
L i v e s
Support & Services
A team
siness
u
b
r
u
o
y
dedicated to building
Running any business can be a challenging and difficult task, particularly when you
are doing it all by yourself. One of the many benefits of joining Peoples Drug Mart
is the expert resources that are available to help you whenever you have a question,
or need support. Whether it is a professional service, implementing a proprietary
presciption pricing schedule, or a question on how to implement a planogram, we
have the people to help you succeed.
Services available to all Peoples Drug Mart members:
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Merchandising programs
Category management assistance
Power Buys - Guaranteed profit on promotional products
Annual buying show
Store operation visits
Store design
Local store marketing support
Professional service visits
Pharmacist recruitment
Human resources support
Employee training materials
Sales & management information support
Renovation & new store financing packages
As an independent pharmacy owner joining the Peoples family, you have the best of
both worlds; the freedom to run your business and a comprehensive program with
a dedicated team always available to help you grow your business.
H e l p i n
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PEOPLES PHARMACY
P e o
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B e t t e r
L i v e s
10X
BONUS POINTS
People First Rewards
Program
A Prove
y
t
l
a
y
o
L
l
u
f
n & Success
Customers love the People First Rewards program and so do the Peoples Drug Mart
store owners. People First Rewards members love this loyalty program for its ease in
accumulating points and how quickly they can redeem for free rewards. Add on the
fact that customers do not need to carry a card and you have a very customer friendly
program that works for both the customer and the store owner.
Peoples Drug Mart owners love this program because not only does it allow our
stores to compete with other loyalty programs in the pharmacy business, but it also
provides a marketing advantage over independent pharmacies that have no such
program.
The People First Rewards program will grow your business. Sales results show average
sales will increase as reward members purchase and spend more than non-member
customers. The People First Rewards program identifies these profitable customers
and provides your pharmacy with the ability to direct market to your valuable customer database. Keeping loyal customers happy with free rewards and great service
is a combination that will grow your business.
H e l p i n
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PEOPLES PHARMACY
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Category Management
llence
e
c
x
E
y
r
o
Sales Through Categ
We help you achieve increased profits with our expertise in maximizing the opportunities available in our product categories. Low costs negotiated with our preferred
suppliers assure you of competitiveness in the marketplace.
Peoples Drug Mart is a cooperative of drug retailers who have joined together as a
group and enjoy the benefits of being a cooperative – benefits such as group purchasing power, supplier rebates, and preferred programs. Peoples offers a very competitive promotional program that delivers profitability to the independent drug
retailer at a level they would never achieve if they tried to negotiate on their own.
Drug store retailing in Canada is becoming a science of using consumer data to optimize the marketing of products and categories. Our category managers help determine what products should be included in a category, where those products should
be merchandised for optimal returns in a category, and the ideal price to sell a product to deliver the best results for the store.
H e l p i n
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PEOPLES PHARMACY
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Professional Services
Optimiz
ing Your Pharmacy
In the daily challenges of running a busy pharmacy, having access to the professional
services of Peoples Drug Mart is invaluable. The Peoples Drug Mart Professional
Services Co-ordinator can provide your pharmacy with up-to-date programs
designed to optimize patient services and pharmacy profitability. We provide information, programs and support in a number of key areas including:
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Pharmacist recruitment
Voluntary formulary program
Proprietary prescription pricing program
Travel services program
Flu clinic program
Online prescription refills
Med Manager blister packaging
Health clinic program
In-pharmacy professional services marketing with PDM TV
Professional services marketing banners
Health brochures
College of Pharmacists liaison
BCPhA liaison
The Peoples Drug Mart professional services program is dedicated to help you
achieve the principle of "Helping people live better lives" through exceptional pharmaceutical care.
H e l p i n
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PEOPLES PHARMACY
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L i v e s
Family Brands
Selection, V
alue
nt
and High Margin Attainme
The Peoples family brand program will provide your customers with the value they are
looking for in today’s marketplace. Biomedic and Essentiel family brands offer a wide
selection of quality products (over 350 items) in categories throughout the store.
Biomedic and Essentiel brand products will provide your store with a family brand category that is attractive and highly profitable.
Biomedic and Essentiel products are now sold across Canada and are manufactured by
industry leaders. Peoples Drug Mart is one of thee exclusive distributors and retailers
of the Biomedic and Essentiel family brands in Western Canada. Biomedic and Essentiel
brand products come with a complete marketing package including in-store signage,
advertising in the promotional program, and merchandising and planogram support
from our office resources.
The Peoples family brand program is another effective way to build profitability in your
pharmacy business.
H e l p i n
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PEOPLES PHARMACY
P e o
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L i v e
B e t t e r
L i v e s