NEW POWDER GRIP 03

5
NEW ON
DECEMBER 2011
PROMOTIONS
TH
NEW
POWDER GRIP 03
mattifying
hair powder
INTRODUCING NEW SHAPE CONTROL
BOOST RETAIL SALES ALL YEAR LONG WITH SAMPLING!
GET INSPIRED. BE PART OF IT.
REDKEN.COM
NEW
POWDER
GRIP
03
A LITTLE PRODUCT. A LOT OF TEXTURE.
mattifying
hair powder
Redken’s first-ever hair powder transforms hair’s surface, creating a matte finish with amazing texture and
fullness. Keep one at the stylist station to give your clients the latest NYC styles, and show them how one
little product can take their look to the next level!
USE IT TO:
› Shake onto roots to add amazing volume—effortlessly!
› Shake onto hands and work through hair to create
SALON OFFER
PURCHASE
8 or more Style Connection products
(mix and match, must include 4 NEW Powder Grip 03)
Recommended product mix:
4 NEW Powder Grip 03 .245 oz.
2 Velvet Gelatine 07 3.4 oz.
1 Matte Sponge 05 1.7 oz.
1 Wool Shake 08 5 oz.
RECEIVE FREE
2 NEW Powder Grip 03 .245 oz. for stylist station use
1 Style Connection Animation Kit
KIT INCLUDES:
18 Velvet Gelatine packettes
18 Packette holder hangtags
1 Individual product glorifier for stylist station
1 Multiple product glorifier for retail shelves
Salon Price
$
64.00
( $ 84.50 salon value/24% savings)
separated texture
› Make hair look and feel denser
› Give hair extra “grip” for long lasting updos
STYLIST OFFER
PURCHASE
3 NEW Powder Grip 03 .245 oz.
and get 1 FREE
Q+A
How is NEW powder grip 03 different from a
dry shampoo?
Although it’s a powder, NEW powder grip 03
doesn’t serve the purpose of a dry shampoo.
Powder grip 03 is a versatile styler that helps
you create texture and volume while dry
shampoo refreshes hair and absorbs excess oil.
2
Stylist Price
$
21.75
( $ 29.00 stylist value/25% savings)
OPEN STOCK
PRODUCT
SIZE
SALON
PRICE
Powder Grip 03
.245 oz.
$
7.25
SRP
14.50
$
STOCK YOUR
STYLIST STATIONS!
With the purchase of Hot Sets 22
SAVE 25%
SALON OFFER
PURCHASE
4 Hot Sets 22 5 oz.
RECEIVE FREE
ON SELECT
BACKBAR SIZES
4 Premium hair clips—valued at $ 6.00 each!
Salon Price
$
25%
OFF
28.00
DECEMBER 2011 / Promotions
FREE HAIR CLIP
Use Redken Styling products to give your clients the latest
hairstyles from the runways of New York Fashion Week, and
don’t forget to let clients know which product you’re using to
encourage retail purchase.
CLIENT OFFER
PURCHASE
1 Hot Sets 22 5 oz.
RECEIVE FREE
CHOOSE FROM
SALON PRICE
1 Premium hair clip—valued at $ 6.00!
Glass 01 4 oz.
$
9.00
$
Client Price
Thickening Lotion 06 ½ Liter
$
9.00
$
Hardwear 16 ½ Liter
$
7.50
$
Hot Sets 22 ½ Liter
$
9.00
$
14.00
$
HAVE YOU TRIED
NEW ALL SOFT YET?
NOW 15X MORE CONDITIONING
*
Soften hair like never before! Formulated with Redken’s exclusive new
delivery system, the Interlock Protein Network (IPN), and Keratin
Enrich Complex, NEW All Soft dramatically transforms the texture
of dry, brittle hair.
SALON VALUE
12.00
12.00
10.00
12.00
SALON OFFER
STYLIST OFFER
RECEIVE FREE
1 All Soft Merchandising Kit
KIT INCLUDES:
1 All Soft Shampoo 10.1 oz.
1 All Soft Conditioner 8.5 oz.
1 All Soft Argan-6 Oil 3.0 oz.
1 All Soft Supple Touch 5.0 oz.
1 Stylist Brochure with $25 off My Business
Toolbox gift card
Available while supplies last
PURCHASE
15 or more All Soft products (mix and match)
KIT INCLUDES:
1 All Soft Shampoo liter
1 All Soft Conditioner liter
1 All Soft Supple Touch 5.0 oz.
2 Sets of All Soft Duo Packettes
1 Redken Chemistry All Soft Shot Phase
1 Redken Chemistry Shot Phix 3.5
1 Set of 4 Mirror Clings
18 Consumer Brochures
1 Easel Card Holder
1 Stylist Brochure with $25 off My Business Toolbox gift card
Salon Price
132.75
Available while supplies last
PURCHASE
All Soft Stylist Trial Kit at a discount
Stylist Price
25.00
$
$
( $ 213.25 salon value**/ 38% savings)***
( $ 36.50 stylist value/ 32% savings)
*All Soft Shampoo, Conditioner and Argan-6 Oil vs. a non-conditioning shampoo
**Salon value includes packette value
***Actual price/value will vary based on products purchased
3
NEW
SHAPE CONTROL
Get it straight or make waves.
SAFELY AND PERMANENTLY.
NEW Shape Control is a 2-component texturizing system formulated without
formaldehyde that helps you create a range of customizable, permanent results
while conditioning the hair. Help clients achieve lasting smoothness, or create the
waves they wish they were born with—and increase your service revenue in the
process! You can also increase retail revenue when you recommend the right haircare
moisture
control
and
styling
products to help clients maintain their results at home!
repair
KERA-SHAPE COMPLEX
moisture
control
shape
SHAPING AGENTS = PERMANENT SMOOTHING or curling
CATIONIC CONDITIONERS = MOISTURE & SHINE
Emollients = Control & Manageability
URBAN SMOOTH
SAFE STRAIGHTENING FOR STRAIGHT RESULTS
Service provides:
›Ultimate straight, smooth results that last
›Volume and frizz control, even at high
humidity levels
›Thermally reconditioned hair that is softer,
smoother and shinier than before the service
Before
After
URBAN CURLS
FOR LUSCIOUS, FRIZZ-FREE CURLS AND WAVES
Service provides:
›Customizable curl patterns for each client
using a thermal curling iron
›Lasting frizz control and durable volume
›Thermally reconditioned hair that is softer
and shinier than before the service
Before
4
After
DECEMBER 2011 / Promotions
SALON OFFER
PURCHASE
Salon Intro Kit
KIT INCLUDES:
1 Shape Control Normal 250 ml
1 Shape Control Resistant 250 ml
1 Shape Control Sensitized 250 ml
1 Smoothing Neutralizer Cream liter
1 Curling Neutralizer Liquid liter
2 Real Control Shampoo liters
36 Real Control Sample Packettes
1 Stylist Guide with $25 My Business
Toolbox voucher
36 Client Brochures
1 Easel Card/Brochure Holder
1 Three-sided Tent Card
1 Window Poster
DISCOVER
NEW SHAPE
CONTROL
GET IT STRAIGHT OR MAKE WAVES.
SAFELY AND PERMANENTLY.
GET INSPIRED. SEE YOUR STYLIST.
REDKEN.COM
Salon Price
$
99.00
( $154.50 salon value/ 36% savings)
STYLIST OFFER
PURCHASE
Urban Smooth Kit or Urban Curls Kit
Urban Smooth Kit includes:
1 Shape Control Sensitized 250 ml
1 Smoothing Neutralizer Cream 250 ml
18 Real Control Sample Packettes
18 Client Brochures
1 Stylist Guide
1 Three-sided Tent Card
Urban Curls Kit includes:
1 Shape Control Sensitized 250 ml
1 Curling Neutralizer Cream 250 ml
18 Real Control Sample Packettes
18 Client Brochures
1 Stylist Guide
1 Three-sided Tent Card
Stylist Price
$
35.00
( $ 44.00 stylist value/ 20% savings)
5
INTRA
FORCE
THICKER, FULLER HAIR IN 30 DAYS. GUARANTEED.
for all types of
thinning hair
Intra Force offers two three-step systems – one for natural thinning hair and one for
color-treated thinning hair. Introduce your clients to the perfect system with this
special gift with purchase!
BOOST STYLING SALES
YEAR-ROUND WITH
SAMPLING
Purchase select best-selling Styling products and you’ll automatically receive
sample packettes to support your salon’s sampling efforts!
STYLING YEAR–LONG OFFER
PURCHASE
6 of the same Redken
Styling products
Choose from:
outshine 01
velvet gelatine 07
align 12
RECEIVE FREE
18 Single Packettes*
Salon Price
Salon Price
SALON OFFER
Client OFFER
RECEIVE FREE
1 Intra Force Shampoo or Toner liter
(choose from System 1 for natural thinning hair
OR System 2 for color-treated thinning hair)
1 Merchandising Kit
RECEIVE FREE
1 Drawstring Backpack
PURCHASE
8 Intra Force retail products (mix and match)
PURCHASE
2 Intra Force retail products
4 Drawstring Backpacks
1 Backpack Display
18 Duo Packettes (9 of each system)
$
98.24*
( $118.49 salon value*/ 17% savings)
*Actual price/value will vary based on product purchase
6
51.50
**
( $ 57.50 salon value**/11% savings)
STYLING (Bags of 18 single packettes)
KIT INCLUDES:
Salon Price
$
Product
Salon Price
Outshine 01
$
6.00
Velvet Gelatine 07
$
6.00
Align 12
$
6.00
Client Price
$
49.12*
*Salons can choose any one set of free packettes, regardless of the product purchased
**Exact price/value depends on products purchased. Includes packette value $6.00 per 18 styling singles).
Offer cannot be combined with monthly New On 5th promotions. Salons must purchase the exact amount to be eligible for
rewards program. Program not available to stores.
DECEMBER 2011 / Promotions
HAIRCOLOR REWARDS PROGRAM
ARE YOU ON TRACK TO QUALIFY
FOR A 4TH QUARTER REWARD KIT?
Talk to your Redken Sales Consultant to find out! The 4th quarter reward kits
include high-value items like the ones you see below—in addition to many
others—to help you grow your business. Visit Redken.com/ColorAdvantage
for a complete list of kit contents and full details on the program!
INVEST IN YOUR
EDUCATION!
Advancing your education is always a smart business decision. At The
Redken Exchange, our state-of-the-art facility located in the heart of NYC,
you’ll learn the latest techniques in color, design, trends and business from our
award-winning facilitators. It’s your first step toward learning better, earning
better and living better!
To make it easier for you to attend classes at The Redken Exchange,
Redken is now offering a tuition payment plan that allows you to break
down your education expenses into easy-to-manage installments.
›
›
›
›
A $200 deposit secures your seat
The payment plan is interest-free
You can pay by mail or phone
Plans range from 3-12 months and can be customized to meet
your needs
For more information on how to enroll, call 1.800.545.8157
EARN BETTER
Ask your Redken Sales Consultant about developing a customized plan for
growing your haircolor business. More haircolor clients lead to higher levels
of haircolor purchase, which in turn qualifies you for more valuable Redken
Color Advantage reward kits!
NOTE: Haircolor purchases will be tracked quarterly by your Redken Distributor. Kits will be sent out in the
month following the close of a quarter. The 4th quarter kits will begin to arrive in salons on February 1, 2012.
For full details, visit Redken.com/ColorAdvantage.
7
UPCOMING REDKEN PROMOTIONS
RETAIL
PROMOTIONS
DECEMBER
JANUARY
Save 20% on Scalp Relief Dandruff
Control Shampoo.
Boost Nature’s Rescue sales with a
revitalizing gift with purchase candle!
Try NEW Powder Grip 03 to create
amazing volume—effortlessly!
Offer your clients great savings on
Time Reset.
25% more FREE on top-selling limited edition
hairspray.
Receive a FREE backpack with
Intra Force purchase.
Boost your retail sales with a
NEW Redken Haircare and Styling
promotion!
Look out for an exciting renovation in Redken
For Men Mint!
Receive a FREE gift with the purchase of Hot
Sets 22!
Help your male clients meet their
styling needs with the Redken For
Men star product kit.
FEBRUARY
Take the Intra Force 30 day challenge.
SERVICE/
BACKBAR
PROMOTIONS
Give your clients permanent straight results or
frizz-free curls and waves with Shape Control!
Increase your retail sales with FREE products
and samples for the backbar and stylist station.
Increase Intra Force client starter kit sales by
performing a free scalp stimulate service.
Stock up on stylist station products and save.
Discover beautiful new shades in the
Shades EQ Cover Plus family.
Discover vibrant new shades from Color
Fusion just in time for Valentine’s Day!
YOUR SALON
MEETING
Teach your stylists how to create updos easily
with NEW Powder Grip 03.
Educate your stylists on retailing basics to
boost your sales.
Guide your stylists on how to approach
clients with thinning hair.
THE REDKEN
EXCHANGE
DRESS IT UP with Redken Artists Giovanni Giuntoli & Ellen Lawlor
April 30th—May 1st
Discover the elements of dressing hair successfully. Get inspired by red
carpet and celebrity styles to build a proper foundation and make every
client look their best—from every angle!
FINISH AND KNOW WHY with Redken Artists Chris Baran, Jayson
Morgan, Lori Zabel & Hugo Urias
March 5th—7th
Improve your skills at finishing hair with hot tools at this 3-day program.
Learn how to analyze hair and face shape for suitability and discover
the predictability you have been looking for!
CALL 1-800-545-8157 TO REGISTER OR VISIT REDKEN.COM TO VIEW THE FULL CLASS CALENDAR.
ALL PROMOTIONS ARE SUBJECT TO CHANGE AND AVAILABLE WHILE SUPPLIES LAST.
December 2011 \ Promotions
All rights reserved. U0199800 9/2011