Click-Thru: InterComm

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Table of Contents
FMSUniverse:
Launching products & fLylng i
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Click-Thru:
An ultra-primer.911
Self-Focus:
Three employees, five
InterComm:
Green Team, Go Red Day & other colorful innovatiqas
Ride Along:
A borough ofNew York & a corner of
Team Players:
Solutions Delivery & Support
e-Musements:
Double |eopardy
FUJIfITM
MEDICAL SYSTEMS U.S.A.
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Meaningful Webinar
thing many medical professionals coast
to coast have been contemplating for the last few
months-other than their important work, of course:
Here's one
beginning next year, all non-exempt radiologists must
be frrlly knowledgeable on the first two stages of the
federal Meaningful Use Program or face the possibility
of fines.
FMSU cosponsored a free
webinar called "Navigating
the MU Pathway: Stages I
and 2l' held |anuary 29 in
conjunction with Radiology Business |ournal. It was a
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timely, essential and successful webinar whose main presenter was Michael Peters,
Senior Director of Legislative & Regulatory Relations
at the American College of Radiology. David Wild,
FMSU's Regional Director, IS Sales, introduced Mr.
Peters, and a Q&A session followed the formal presentation. The Meaningfill Use
initiative provides incentive
care Information & Managgment Sy,ster-ns'',rSoe.4h
held this year from Februat1lr':?Q1: is.:,27.,,in',,O:
FL. Our MI show team gave;:nfuf:.
strations and impress.ed, m4ry11
HIMSS, the i4dqstry.rgo*:iq4
nounced that Synapse RIS has r
marks in
tems
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port, and thif-,,r,g
other of whie$.ta.f,{,$
ton,
payments to eligible profes-
sionals who use a certified
complete Electronic Health
Record solution in a meanDavidWild
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The seminar was additional verification of the fact that
FMSU always seeks ways to help all medical professionals.
Coast to Coast, Booth to Booth
Through various promotional materials we've been
telling customers and potential customers that
Synapse VNA (Vendor Neutral Archive) is physician
tested, patient focused and IT approved. Recently
many of them were able to see that triple-play benefit
first-hand at HIMSS, the annual show of the Health-
Monique Rreband, I{LA| Rnearch Dlrectw,
pr e s en t e d an aw anl a{,,i6;:El us s tli..Ltjh ::::
to lim Morgan, wce i'l:iaifrtat, meditl'
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Active Phone Line
To give FMSU employees an advanced bfficial intrd
of our Active Line remote monitoring and diagnostic
service, Misty Bryson, Manager, Clinical Marketing,
hosted a telephone conference at the end of fanuary to
spread the word. Martin Spence, Senior Executive Director, Service & Support Operations, and Eric Linn,
Manager of Customer Support, made the presentation.
:
Customerp who select Active Line receive support 24
hours a day,365 days a year,
l with one-hour telephone
: technical support for each
: incident and a 10 percent
"The generous donation from Fujifilm's Endoscopy
Division makes an enormous impact to advance health
care and improve conditions in Kenya]'said Dr. Stephen
Burgert, Director of Endoscopll Services, Tenwek Hospital. "The donations will gre4tly e4\1y.r,rce1he capabilities of our doctors, which will:4ifg.9t.ly.ifu,i6+t ess
livesl'
discount on parts. "EverylitMistl Bryson
tle step we take further into
21st Century monitoring and diagnostics is a plus for
our customers-although this one was more than just
a little stepi' Misty says, "Technologically, Fujifilm has
always been known to take significant leaps, and now
weve done it againi'
Donation Brings Hope to Kenya
Hospital
With very little cancer prevention and early detection
screening, manypeople in impoverished countries have
high rates of mortality from cancer. This is especially
true for people at Tenwek Hospital in Bomet, Kenya.
As part of its humanitarian outreach efforts, our
Dr. Steven Burgert arul Dr. David E. Fleischer at Tenwek Hospital in Bomet, Kenyq
use
Fujiflm
equipment to
fectilery
diagnose thei patients.
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Survivors and advocates joined several sponsors in a march down to 43rd Street in Manhattan, concluding in
Times Square under the NASDAQ boards, where Fujifilm executives and Fight CRC representatives participated
in the closing bell ceremony. Colorectal cancer awareness announcements and Fujifilm messaging on the NASDAQ tower and marquee, which remained until March 15, stressed the importance of gettinglcreened to detect
colorectal cancer at a more treatable stage.
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LeIt to right: Kei Nagata, President, Endoscop)t Division, FMSU; Shigeru Saflo, Pr*ident, Fujiflm Holdings America;
Naohiro Fujitani, President (, CEO, FMSIJ; Eaelfn Toro, Executive Assistnnt, Paralegal; lennifer Umlauft, Product Manager; Elizabeth Palreits, Coordinator,Inyiltory e. Assets; Craig Campbell, American Country Awards nominee and.
CRC advocate;
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Buddhika Sandlin, Arhninistratiye Assistant, Communicqtions; snd Lucia Pintauro, Menage\ Corporate
Communications.
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Endoscopic Ultrasonography: Sound Never Looked So Goqdl
Our Endoscopy Division, a leading provider of endoscopic equipment, is show€asL.ryg$y ng
including Sonart, an ultrasound system, along with a recently released line Af'ultraso
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and bronchoscopes.
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Here's a descriptive 'click-thru' on just what endoscopic ultrasonography is all
doscopy products so special. Endoscopic ultrasonography is uprocidurrdL#i|ffi
acquire diagnostic images and information about the digestive
or respiratory tracts and the surrounding tissue and organs by
usingsoundwaVeStomakepicturesofinternalorganS..|.|'..
Sonart is a significant addition to our line of innovations because it meets such a diverse range of imaging needs, from pulmonology to gastroenterology, encompassing advanced technology in an extremely compact system. That, in turn, enables
the most comprehensive patient care. The system is equipped
with innovative image processing technologies called ZONE
Sonography and Sound Speed Correction Technology, both of
which provide excellent diagnostic capabilities.
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Sonart can be used in conjunction with our ottiuroond video
bronchoscope, the EB-530US, or the ultrasound video endoscopes EG-530UR2 and EG-530UT2. A bronchoscope visualizes the inside of the patient's airways, and the gastroscopes visualize a patient's digestive tract. Here's an additional click-thru
to show why Fujifilm is excited to bring them to the marketplace: they are equ
ultra small, 'Super CCD' chip technology that offers bright, vivid, high-r€*ffiipn
uniquely designed to improve maneuverability, inserti on capablhty .lnd
530UR2 radial scope provides unique forward viewing, the design'4ll;l,,he
passage of therapeutic devices and needle position guide on the ultr{i1',#1,V
'fug
t,'and are
flNhile the EG/,t;qnv ex scope permits
In short, our technologies enhance the practice of endoscopy forheal&l4irepl'ofissionals and the patients they
treat.
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Three Employees, Five Questions
fust before the formal part of the interview began we
asked Thomas Baboyian, Senior Digital Solutions
Adviser, if there's an1'thing that never changes in his
job. "The customer is always rightl' he said without
missing a beat. But there's a lot behind the statement
that the nine-year FMSU veteran left unsaid, such as
the fact that it's his own skills and expertise that keep
his customers on the right track in the first place. In
other words, the best advisers are those who know
people as well as they know products. Like Thomas.
I.
just alluded to thefact that there may be tricks of
the trade that go beyond understanding Fujiflm technology. Is that an accurate statement?
We
In my position and other positions like it throughout
the organization you must have the ability to work
with people who range from file room administrators to CEOs. We must have the ability to listen to
customers and wait until they finish expressing their
thoughts, and only then offer them the right solutions
for their needs.
Thomas Baboyian relaxing with his daughter Grace qnil son Grant
4. Have you mentored any new employees?
Yes,I have. I mentor new Digital Solutions Advisers,
spending about six months with them to help them
try to be the best that they can be. Like with the annual meeting, it provides a good bondiqggpportuni-
2. And that's an ability you've apparently developed
weII over the years. What did you do before FMSV?
I was an x-ray tech for eight years, and then I worked
for Philips as an applications trainer for their PACS
system. I was hired by FMSU in 2005 as a Digital
Solutions Adviser, and am nowpart of the implementation team for PACS and RIS.
3. Sounds like you have a pretty hectic schedule in terms
of meeting with customers. Are there any non-customer-facing activities on your agenda?
The annual Digital Solutions Advisers group meetings provide a very nice opportunity to see my colleagues and get to know them better. That's always a
very nice change from the norm, and something to
look forward to.
working with'-customers face to face, being able to set
reasonable expectations for a successful project, and
to then meet those expectations.
Three Emplovees, Five Qgg$tglq
Like most here at FMSU, Sam Selmaru has a fairly
long title: Zone Project Engineer, Zone 4. But he also
has a long list of responsibilities to go along with it
and a growing tenure within the company-going on
ten years by the end ofthis year. So the first question
we asked touches upon the way he deals with a long
list of responsibilities.
I.
3. Would you say that\ the
the position?
4.
joined the company in the
winter of 2004, starting as a Customer Solutions Engineer. Have
the tasks changed signifcantly,
and if so, how have you handled it?
You
The assignments and
obligations are always changing, and
that simply makes the job even
more exciting. What's more, with
the added level of responsibility
comes a great gain in knowledge,
and that comes in handy in severul ways, both on the job and off.
2. You were a computer programCar enthusiast Sqm Selman
mer before coming to FMSU.
What kind of programming did you do, and is there
any commonality to your current role?
ing with a,
said during
I did computer programming for banking and medical applications. When I came here I was a Customer
5.
Solutions Engineer and am now a Zone Project Engineer. Programming back then was one thing, and
engineering here is something else entirely. Now it's
much more dependent on teamwork. We have to pull
together to make sure all customer-facing tasks are
accomplished. Without cooperation and teamwork
from all FMSU departments nothing would be accomplished.
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Go Green
The FMSU Green Team was formed last fall to promote
environmental awareness and responsibility. Comprised
of a dozen employees from many different departments,
the team will make recommendations for greener practices, develop ideas to encourage greener behaviors, and
endorse the green programs already in place.
"Taking recycling an extra step with composting, which
was one of the tearns first projects, shows a real commitment to global awareness and concern for our environmentl' says team member Lysa Smart, Buyer,
Sourcing Department. "I'm proud to be part of such a
forward-thinking companyi'
Recently the team reminded employees who work at
or visit 419 West Avenue, Stamford to use only compost waste bins for all leftover food, as well as for compostable trays, cups and utensils. There are five compost waste bins in the building: the J&D Food Court,
the warehouse lunchroom, the break rooms in both the
All told, Fuj ifi lrn's promotional. effsrt6,as&-:,gaffii
pled from last year. the comaiitT -wil &61&E,.4
bined total of more thalrL8I4,600)16,,b&
That includes over $9,000 in
with an additiOnal
On February 7-Go Red
gathered at Stamford head
al presentation by Cigna Se
Barbaro. Nearly 81 million
fonr-rs of
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blood pressure, coronary
failure.
Fujifilm, along with our benefits partner Cigna, promotes the idea of knowing what the symptoms are,
your own risk factors, and how to improve overall heart
health. Three of the most important recommendations
are to quit smoking, get more active, and enjoyhealthier
nutrition. The presentation in Stamford concluded with
a heart-healthy lunch.
Executive and Business Operations/Finance wings, and
the break room in the Customer Supporl Cerier.
The team also sent an e-blast encouraging all employees to select the option for paperless pay statements. Instructions for setting it up can be emailed. Contact Stacey DAttore in the Human Resources Department. You
can also download a free ADP Mobile Solutions App to
view pay statements from mobile devices. Stacey can
send you instructions.
Go Red Dav
FMSU participated in the 2014 Go Red for Women Employee Donation Program, which is an extension of an
existing annual program from HLUS Human Resources. The campaign, which benefitted both the American
Heart Association and the Canadian Heart and Stroke
Foundation, was announced jointly by Shig Sano, President, HLUS, and Mr. Fujitani, on |anuary 22,2014.
encourage heart healihfTiflstylx qnd
mareres-
Double |eopagfu
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Since this is Volume 2, Issue 2 inYear 2 of FMSYou, we're going to ask you to subm-it correct an$yer.sone, but two contests this time. You can win 1000 Fujifilm Focus Points by provid.ing correct answers fo1
(One is ridiculously simple; the other, well, just plain simple.) Put your responses-i,;,futhe newsletter 9qn{ai
and send it to us by March 23. We'll do a random drawing of all correctentfl;s a*/.e*.,ltf;1j$1fffi,
Points to 15
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employees.
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From the names of the seven FMSU employees listed below, take the first letter of each of the last
mixthemaroundtocomeupwitha7-letterwordthatidentfies.fu\.i'tM).-.,.,,-..,-,,
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Elizabeth Palasits, Manager, Operations, ESD
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Scott Yarde, Account Executive, Sales
Sherri Axcell, manager, Sales Applications
Dan Eikenberry, Customer Solutions Engineer, Digital
Kimerly Sharp, RZ/QA Specialist
Donald Salz, Director, Software Engineering
Vanessa Najj ar, Executive Administrative Assistant, Sales
The name, of the platform is
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2. Takethe current year and halve it. Invert that new number and then double it. Completely eliminate the two
digits that have a direct correlation to the current year, Ieaving justthrqd.:lltiglts.t;$94p the first two digits aside
o digits'in front of the new third digit.
for a moment. Take the last one, triple it and add one. Now put the
What famous fictional movie (and novel) character is closely associated'with these three digits?
first
The famous character is
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FMSYou is published by the Corporate Communications Department, in conjunction with the Human Resources Department,
for
employees of Fujifilm Medical Systems U.S.A.
Fujifilm Medical Systems U.S.A. Inc.,419 West Avenue, Stamford, CT 06902
Iohn Friedl: Director, Corporate Communications, jfriedlOfujifilm.com, 203-602-3672
]oel Samberg: FMSYoU Editor, jsamberg.contractor6fujifilm.com,203-363-3974
Steven Marchese, Lauren Geloso, Natasha Herdegen: editorial board
Teresa A. Oakley, Vice President Human Resources & Corporate Services.
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