Special Combined Advertising Media Kit

Transcription

Special Combined
Advertising Media Kit
®
Now packaged with
Paisano Publications, LLC • 28210 Dorothy Drive, Agoura Hills, CA 91301 • (818) 889-8740 • PaisanoPub.com
U.S./CAN./FOR.
LAST CHANCE TO WIN!
$100,000.00 SWEEPSTAKES!
Open to U.S. residents only
Of The World’s Largest-Selling Motorcycle Magazine For Men
172 • August 2015
®
FROM THE V-TWIN EXPO
Rated
COOLEST NEW PARTS
AMERICAN PICKERS’
FRANK FRITZ’S FINDS
CATSKILL MOUNTAIN
THUNDER
HOP-UP GUIDE
AUGUST 2015 • No. 172
MOONEYES MADNESS
NORTH AMERICA DISPLAY UNTIL 08-03-15
$9.99
U.S. • Canada $11.99
Australia $12.00 (incl. GST) • New Zealand $13.25 (incl GST)
V-TWIN.COM
T.D. WARD’S BT RACER
2016
Editorial Profile & Calendar
®
THE BEST AND BIGGEST V-TWIN
MOTORCYCLE MAGAZINE COMBINATION
Easyriders is the biker’s bible and trusted source for the two-wheeled
lifestyle since 1971. Dedicated to inspiring riders with the world’s best
custom motorcycles and most beautiful girls.
V-Twin is our more mainstream biker lifestyle magazine. It is the “G-Rated”
version of Easyriders with all the cool custom bikes, but without the nudity,
twisted humor and language. Each issue includes tech tips and an aftermarket
guide to showcase your company’s parts and accessories.
American
Cruisers,
Choppers,
Bobbers and
Baggers!
2016 Editorial Calendar
Easyriders
Jan ’16…….Best Of The Year
• Includes 2016 Calendar
Feb ’16…….Biketoberfest
• Includes Wind Magazine
Mar ’16…….Vegas Bikefest
• Includes WRENCH Mag
Apr ’16…….Sacramento Bike Show.
• Includes Best Biker Babes
May’16…….Long Beach Bike Show
Jun ’16…….Charlotte Bike Show
• Includes WRENCH Mag
Jul ’16…….Columbus Bike Show
• Includes Daytona outsert
Aug’16…….Top 10 Coolest Parts
• Includes Wrench Magazine
Sep ’16…….Laughlin River Run
• Includes In The Wind Mag
Oct ’16…….Laconia Bike Week
• Includes “Unswimsuit” Mag
Nov’16…….New American Models
• Includes Wrench Magazine
Dec ’16…….Sturgis Spectacular
V-Twin
Seat & Luggage Guide
• Includes 2015 Calendar and RI mag
Biketoberfest, Frame & Sheetmetal
• Includes ROAD IRON Magazine
Chillicothe Rodeo/Suspension Guide
Tools & Lubricants Guide
Dress-Up Guide
Guide to Bars, Mirrors & Controls
Tires & Wheels Guide
Hop-Up Guide
Driveline Guide
Lighting & Electrical Guide
Exhaust Systems Guide
Audio Systems Guide
For additional information please contact:
Tammy Porter.................. Director of Advertising............................x1265........................ [email protected]
Isidro Romero.................. Advertising Executive.............................x1257........................ [email protected]
Joe Russo......................... Director of Advertising East Coast.........x1332........................ [email protected]
8/19/14
2
Demographic & Psychographic Profile
Easyriders is virtually synonymous with the biker lifestyle and has been
covering it for over 40 years. Men flock to the pages of the magazine to
celebrate their passion, custom motorcycles, and beautiful women. From
the wild party scene of Sturgis to unbelievable photography of custom bikes, they
willingly spend all their discretionary time and money pursuing this lifestyle.
Reach Active Buyers
Easyriders
Has Influenced You To Purchase In Last 12 Months
70%
60%
59.1%
50.4%
50%
38.5%
40%
37.2%
30%
24.3%
19.2%
20%
11.5%
10%
0%
Bike
Bike
Accessories Parts
Product Clothing
From
Internet
Source: Publisher Survey
Mail
Order
Items
Riding Gear
Leathers
Tires
9.3%
8.6%
New
Used
Motorcycle
8/19/14
3
®
Now packaged with
Demographic & Psychographic Profile
Customization and individuality are the cornerstone of the custom bike scene.
Readers of V-Twin celebrate their passion for unique rides, constantly updating
and adding gear to their bikes. With a higher average household income and
many years of riding experience, they focus more on the right products for their
needs than the pure party scene.
Reach Active Buyers
Spent Annually
$40,000
$2,000
$1,500
70%
$30,000
$1,000
$20,000
60%
$800
$13,306
$700
$10,000
50%
$4,529
$600
$5,000
40%
$500
$4,047
$3,000
30%
$400
$300
$2,000
20%
$200
$1,000
10%
$100
$500
0% 0%
$841
New
Motorcycle
Used
Motorcycle
Parts &
Accessories
Riding
Gear/Clothing
Source: Publisher Survey
8/19/14
4
Distribution,
Circulation and Readership
Newsstands
Distributed by Curtis Circulation,
Easyriders & V-Twin are available
on newsstands nationwide through
thousands of outlets each month.
From book stores to airports to bike
shops, you are assured of reaching
riders wherever they shop.
Digital Editions
Easyriders & V-Twin are now in
Digital Format, reaching over
211,000 readers each month.
®
Easyriders and V-Twin are sold on newsstands nationwide, to subscribers, and at
major bike events. By having both “R” and “G” rated versions, Paisano Publications is able to distribute copies to major chains such as Walmart and other mass
merchants.
Unparalleled Coverage
More than 150,000 copies are printed and distributed each issue.
With a pass-along rate of 13:1 and 8.6:1 respectively, you will reach
over 1.1 million readers monthly.
Print and Digital Circ - 231,720
Source: 2015 Publisher’s Statement
Facebook stats: Total Paisano fans = 974,148
Website: Average total visitors = 139,206 • Average unique visitors = 105,692
E-blast: approx. 221,000
Subscriptions
Mailed directly to the homes of
thousands of readers each month,
subscriber copies allow you to
repeatedly target the most avid fans.
Digital Editions Extend Your Reach
Every edition of Easyriders and
V-Twin are online for digital
subscribers to access from their
iPads, smart phones, desktop
computers or laptops, including direct links to all
advertisers. An active
online presence with
Facebook and Twitter keeps Easyriders
and V-Twin available
to fans 24/7.
8/19/14
5
2016 Display
Advertising Rates
®
Reach custom motorcycle enthusiasts the world over through the pages of this
special Easyriders/V-Twin magazine combination. You can run different
ads in each title to customize your approach and promote different products.
Call and let us help customize a plan just for you.
Black & White Rates
1x
3x
6x
12x
⅓ Page
½ Horizontal
⅔ Vertical 1,880
1,830
1,790
1,690
2,680
2,600
2,550
2,420
3,450
3,345
3,275
3,095
Full Page
4,475
4,345
4,250
4,025
Four Color Rates
1x 3x 6x12x
⅓ Page
½ Horizontal
⅔ Vertical
2,505
2,435
2,385
2,255
3,580
3,470
3,395
3,220
4,595
4,455
4,365
4,135
Full Page
5,965
5,785
5,665
5,370
8/19/14
6
2016 Advertising
Deadlines & On-Sale Dates
®
Production Deadlines
Issue
Jan ’16
Feb ’16
Mar ’16
Apr ’16
May ’16
Jun ’16
Jul ’16
Aug ’16
Sep ’16
Oct ’16
Nov ’16
Dec ’16
Ad Closing
Art Due
On Sale
ER 09/13/15.........................09/24/15.. .................12/01/15
ER 10/18/15.........................10/29/15.................... 01/05/16
ER
11/01/15..........................11/12/15......................01/19/16
VT
VT
VT ER
VT
ER
VT
ER
VT
ER
VT
ER
VT
ER
VT
ER
VT
ER
VT
ER
VT
09/13/15.........................10/24/15..................12/01/15
10/11/15..........................10/22/15................... 12/29/15
11/08/15..........................11/19/15......................01/26/16
12/06/15.........................12/17/15......................02/23/16
12/06/15.........................12/17/15......................02/23/16
01/22/16.........................01/29/16......................03/22/16
01/22/16.........................01/29/16......................03/22/16
02/05/16.........................02/12/16......................04/05/16
02/05/16.........................02/12/16......................04/05/16
03/18/16.........................03/25/16......................05/17/16
03/18/16.........................03/25/16......................05/17/16
04/22/16.........................04/29/16......................06/21/16
04/15/16.........................04/22/16......................06/14/16
05/06/16.........................05/13/16......................07/05/16
05/13/16.........................05/20/16......................07/12/16
06/10/16.........................06/17/16......................08/09/16
06/10/16.........................06/17/16......................08/09/16
07/15/16.........................07/22/16......................09/13/16
07/15/16.........................07/22/16......................09/13/16
08/12/16.........................08/19/16......................10/11/16
08/12/16.........................08/19/16......................10/11/16
8/19/14
7
Advertising Digital
Mechanical Requirements
®
Magazine Trim Size: 8 3/8” x 10 3/4”
NON-BLEED
Full Page
7 1/8” W x 9 9/16” H
2/3 Vertical
4 11/16” W x 9 9/16” H
1/2 Horizontal
7 1/8” W x 4 11/16” H
1/3 Square
4 11/16” W x 4 11/16” H
1/3 Vertical
2 1/4” W x 9 9/16” H
TRIMBLEED-
8 3/8” x 10 3/4”
8 5/8” x 11”
5 1/4” x 103/4”
5 3/8” x 11”
8 3/8” x 5 3/8”
8 5/8” x 5 3/8”
5 1/4” x 5 3/8”
5 3/8” x 5 5/8”
2 7/8” x 10 3/4”
3” x 11”
TRIMBLEED-
2-Page Spread
16 3/4” x 10 3/4”
17” x 11”
DMAGS SPECIFICATIONS:
DMAGS ads will utilize the same
file as supplied for print. Internet links
listed in the ad will be activated in the
DMAGS edition.
NOTE: For all bleed ads, please keep
non-bleed images and text 1/4” from the trim.
NON-BLEED Ad Sizes for General Store
s
To include additional linking for an ad,
simply supply a separate PDF file for
“DMAGS” and add all special links
to the PDF by either adding comments
to the PDF or by embedding links
directly in the PDF ad file.
Supply both your print and DMAGS
ad files if you want enhanced features in the DMAGS edition. Label
your ad files accordingly “Print” and
“DMAGS”.
1/3 Square
1/3 Vertical
4 11/16” W x 4 11/16” H 2 1/4” W x 9 9/16” H
1/6 Horizontal
4 11/16” W x 2 1/4” H
1/6 Vertical
1/12 Square
2 1/4” W x 4 11/16” H 2 1/4” W x 2 1/4” H
Advertising file format/basic requirements
s
Paisano Publications, LLC utilizes a 100% digital workflow, therefore,
ad materials are accepted in digital format only.
Please submit your ad in a “flat file” format. To ensure the ad will reproduce as you intended,
follow these guidelines:
• Create ad in professional layout or drawing program such as: Quark, Illustrator,
Photoshop or InDesign
• CMYK format (no RGB images)
• 300dpi minimum (ad and all images within the ad must be 300dpi)
• Do not use TrueType fonts
• Flat file format preferred: PDF/X1 • Also accepted: Press quality
(high resolution) PDF, TIFF, and JPG
• All ads must be submitted with a FINAL HARD COPY PROOF.
Send ads to Tammy Porter
Email: [email protected]
FTP site: ftp://ftp.easyriders.net (or ftp://64.60.102.61)
Login: advertiser
Password: paisano
For video features follow
these specifications:
For links to videos posted online
(YouTube, Vimeo, web-hosted), please
supply the complete URL weblinks
when you supply your ad files.
For submitted video files, please upload
to www.dropbox.com <http://www.
dropbox.com/> : username: [email protected]
password: kroll123.
Please follow with an email to:
[email protected] and
[email protected]
Include in the email the name of the
video file, advertiser name and contact
information.
Please note that multiple
videos per ad are accepted.
Please notify Tammy Porter once the ad has been downloaded: (TIP - problem w/the
FTP? Under your Internet Options/Properties, make sure “passive” transfer setting is
turned OFF) Web: Hightail.com
If you have any questions regarding the submission of your ad material or deadlines, please
contact Tammy Porter @ 818-889-8740, Ext. 1265 or email Tammy at: [email protected]
8/19/14
8
RATED
R
RATED
G
8/19/14
9

Special Combined Advertising Media Kit

Transcription

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