Sports Museum Hosts 12th annual “Tradition”

AUG / SEP 2013
THIS ISSUE
Associate Spotlight P2
Back to School Celebration P3
Bruins Community Events P4
Tina Zettel Surpasses Million
Dollar Mark in Ticket Sales for
10th Year
Tina Zettel, Season Ticket Sales
Representative for the Boston
Bruins, has surpassed the million
dollar mark in sales for the
upcoming 2013-14 Bruins
season. This isn’t the first time
that Tina has passed this
milestone. In fact, this is her
10th year at over a million dollars
in ticket sales revenue! For the
last 15 years, Tina has played a
major role in ticket sales and
continues to drive the success of
the Bruins Ticket Sales Team!
Sports Museum Hosts 12th annual “Tradition”
D
elaware North Companies owned and-operated TD Garden was a convention of
sports heroes Tuesday night, during “The Tradition,” The Sports Museum’s
annual event that pays tribute to New England’s distinguished athletes and sports industry
leaders. Highlighting this year’s class of honorees, Delaware North Companies Chairman
and CEO Jeremy Jacobs presented longtime friend Jack Nicklaus -– the legendary golfer -–
with the Lifetime Achievement Award. “Jack is the greatest golfer that has ever lived,” Mr.
Jacobs said. “He’s carried that throughout his professional career as a golfer and then his
career thereafter –- that same amount of intensity and that same quality of a person. He’s
had that predictability, playing that same role throughout his life, and that’s what you have
to admire about the man. And he’s always put his family first.” Other honorees included
former Boston Bruins player Derek Sanderson, Doug Flutie, Carlton Fisk, Vince Wilfork, Aly
Raisman and the Boston Celtics’ ownership group.
The Tradition also had a surprise honoree:
the Boston Athletic Association, keepers of
the Boston Marathon. In the aftermath of the tragic bombings at this year’s
marathon, honoring the thousands of race volunteers and organizers made for
an emotional scene. “Now more than ever,” said Dave McGillivray, race
director of the Boston Marathon. “My love for the marathon is at an all-time
high. When you think about what happened on that day, they tried to take
away something that was built over 117 years. We put on
a road race. That’s what I do for a living. None of us ever
expected what happened, and none of us had ever been
involved in anything like that before. But our biggest
asset is our experience and our preparedness, and people
keeping asking us if we had a plan for something like
this.”
Boston Bruins Associate Spotlight
Mike Dargin, Manager of Youth Hockey
The summer of 2013 was a hot one! While many of us were dealing with temps in the 90’s and unbearable humidity, Mike
Dargin, Manager of Youth Hockey, was staying cool in several local hockey rinks. Mike spent his summer dedicated to our
Youth Hockley Program with over 200 hours in the different local rinks during the 4 week Yokids Bruins Boston Bruins Summer
Camp, presented by StonyField.
The Boston Bruins and Pro Ambitions Hockey, Inc. hosted the 4th annual Boston Bruins Summer Camp, where kids ages 6-15
not only learned skills that helped transform their game, but also received one-of-a-kind training that only the Boston Bruins
and our Youth Hockey Program could provid e. Mike instructed 286 campers this summer that came from all across the world
to experience the Bruins Summer Camp. Campers came from near and
far, including China, Austria, Switzerland, New Zealand, Switzerland,
Norway, Mexico, five Canadian Providences and 18 US States. Through
the program, the campers participated and experienced daily
appearances and autograph sessions with members of the Boston
Bruins organization, four hours of on-ice sessions daily, on-ice sessions
with former and future NHL players and daily dry-land/off-ice
conditioning.
We want to take this opportunity to thank Mike for his
hard work and dedication to growing the game of
hockey, enhancing our Boston Bruins Youth Hockey
Program in the community, and suffering through the
cold this summer.
Event Dress? Business Casual? Casual?
Event Dress, Business Casual, and Casual are the three dress codes non-uniformed associates adhere to at different times in
the TD Garden. They can be pretty cryptic terms to crack, so we are going to break it down!
Event/Business Dress - Our most formal
dress code, when we get out there in
front of our clients and guests, we step it
up a notch and present our personal
best to the public.
Men:
 Suit or dress slacks with blazer
 Tie if necessary
 Dress socks and shoes
Women:
 Suit or dress slacks/skirt with blazer
 Dress
 Flat or heeled dress shoes (closed or
open toe)
Business Casual - During the season we
practice business casual within the
office. Less constrictive than “business
attire,” this step down allows us to feel
more comfortable and be more
productive.
Men:
 Dress slacks or khakis
Casual - We recognize a modern
emphasis on work-life balance and the
need to blend the personal with the
professional. Almost identical to
business casual, casual allows for dressy
jeans.
Men:
 Jeans, dress slacks or khakis
 Collared shirts - button down or polo
 Collared shirts - button down or polo
 Sweaters
 Sweaters
 Dress socks and shoes
Women:
 Dress slacks
 Dress socks and shoes
Women:
 Jeans or dress slacks
 Skirts or dresses to the knee
 Skirts or dresses to the knee
 Blouses, collared shirts and sweaters
 Blouses, collared shirts and sweaters
 Flat or heeled dress shoes (closed or
open toe)
 Flat or heeled dress shoes (closed or
open toe) or dressy sandals
Q) What doesn’t fit into any of our dress codes? A) Flip flops, sneakers (tennis shoes), tank tops, ripped or baggy jeans, short
skirts or dresses, corduroys, sweatshirts, gym pants, t-shirts, facial piercings, visible undergarments, or shorts.
Thank you for your adherence to our dress codes! We are happy to announce October 15-18 will all be “Casual” days!
Second Annual Back to School Celebration a Huge Success
Due to a tremendously successful inaugural event last year,
Garden Neighborhood Charities, The Salvation Army and The
City of Boston teamed up again to host the biggest back-toschool party in Boston! On August 13, Volunteers from TD
Garden, Boston Bruins and Sportservice gathered on the TD
Garden arena floor to prepare 4,000 backpacks filled with all
the essential supplies to distribute to Boston-area students in
need ages 5-17.
Studies have shown that children who do not have new
school supplies at the beginning of the academic year often
skip the first several important weeks of class because they
are embarrassed and believe that they don’t fit in with their
peers. This event provides positive experience while playing a
crucial role in the academic and personal lives of these
children.
On August 20, these backpacks were distributed as part of
Boston’s second annual Back-to-School Celebration, serving
students and families from Greater Boston who pre-registered
through The Salvation Army. The Back-to-School Celebration
not only equips students with the proper academic tools, but
also provides attendees with a number of additional resources
and the unique opportunity to participate in various family
activities on the arena floor beneath the championship
banners at TD Garden.
The success of this annual event is due in large part to the
support they City of Boston, which is why the 2nd Annual 'Backto-School Celebration' kicked off with a special presentation to
honor Mayor Thomas M. Menino. TD Garden President Amy
Latimer and Boston Bruins Principal Charlie Jacobs presented
Mayor Menino with the 'Mayor's Champions Cup' in honor of
his dedication to youth academic and athletic programs for
Boston city youth. They also gifted Mayor Menino with a framed
photo collage, honoring the fact that he is the ONLY mayor in
North America to preside over a city where all 4 major sports
teams have won a world championship. These items will be
displayed in a newly dedicated 'Mayor Menino' exhibit in The
Sports Museum, which is housed on Levels 5 & 6 of TD
Garden.
Bruins sign Peter Chiarelli to 4 Year Contract Extension
Boston Bruins President Cam Neely announced on August 29 th that the club has signed General
Manager Peter Chiarelli to a four-year contract extension, through the 2017-18 season. In addition to his general manager duties, Chiarelli will also continue serving as an alternate governor on
the NHL’s Board of Governors, which is chaired by Delaware North Companies Chairman and CEO
Jeremy Jacobs, who has owned the Bruins since 1975. The 2013-14 season will be Chiarelli’s
eighth in Boston. He became the seventh general manager in the team’s storied history on May
26, 2006. The Bruins have qualified for the playoffs in each of the past six seasons with Chiarelli
at the helm –- compiling a 50-35 postseason record, which includes the organization’s first Stanley Cup championship in 39 years in 2011 and an Eastern Conference Championship in 2013.
He is just the third general manager in B’s history to win a Stanley Cup, joining Art Ross (1929,
1939 and 1941) and Milt Schmidt (1970 and 1972).
Boston Bruins Community Relations Summer Activities
Summer Camp
The Boston Bruins Youth Hockey Development team wrapped
up its 4th annual Summer Camp in August with locations in
Franklin, Haverhill, Plymouth and West Roxbury. The 386
campers hailed from Austria, Canada, China, Mexico, New
Zealand, Norway, Switzerland and 18 states.
GOAL
The Bruins recently hosted five G.O.A.L! (Get Out and Learn!)
Clinics throughout Massachusetts. The clinics let children try
hockey for free in a fun and safe environment. The Bruins
provide head-to-toe equipment, including skate rentals for
free. This fall 200 children tried hockey for free through
the G.O.A.L! program.
Summer Reading
This summer, the Boston Bruins continued their summer
reading program, "When You Read, You Score!" in
conjunction with the Massachusetts Board of Library
Commissioners and the Massachusetts Library System.
Five lucky libraries received visits from Blades, the Boston
Bruins Mascot, while one lucky grand prize winner
received a visit from Bruins rookies.
I.C.E. School
Presented by AT&T, I.C.E. (I Can Excel) School is a Bruins
educational initiative that provides teachers in grades K through
8th around Massachusetts, Maine, New Hampshire and
Vermont with supplemental curriculum material that meets the
common core. The I.C.E. School curriculum materials cover
several subjects including French, math, geography, ELA,
science, computer science, physical education and school
climate. Teachers are able to download the free lesson plans by
visiting www.bostonbruins.com/iceschool.
Boston Bruins & TD Garden Ticket Sales Team Finish Record Breaking Year in Ticket Sales
The Boston Bruins & TD Garden Ticket Sales department just finished
off a record breaking year in TD Garden group sales. "The success on
a national level of the sales staff has been greatly aided by systems
built to support sales by both marketing and the box office”, says Ticket
Sales Manager Chad Cardinal. To highlight the team’s success:
Ticket Sales Team (pictured above)
From Left - Kevin Stone, Tina Zettel,
Matt Gulley, Callin Miller, Briana
Lynch and Rachel Hansen.
2012 Circus
 Set a TD Garden group sales record with $184,900 in group
ticket revenue
2012 Kellogg's Tour of Gymnastics Champions
 Generated more revenue and sold more tickets than 41 other
cities on the tour. The Department won an all-expense paid trip
for 2 to the Olympics to watch Team USA
2013 February Disney on Ice
 Second highest group ticket revenue in TD Garden history
2013 Harlem Globetrotters
 Highest Group Ticket Sales Revenue for the entire 2013
Harlem Globetrotters Word Tour
2013 Hockey East
 TD Garden group sales record for tickets sold and revenue