Role in shaft playability

Agenda
•
True Temper Sports
•
True Certified Program
•
Steel shafts
•
Graphite shafts
•
Shaft Fitting
Brand Leadership
• Expansive Brand Portfolio
• Trade Recognition
• Consumer Awareness
• Advertising Strength
Tour Leadership
• 35 PGA events won in 2014
• All Four Majors
• 83 total global victories (Web.com, European, PGA)
• 41/50 Web.com Tour graduates play True Temper
shafts
• 78% of the Top 50 World Ranking play True Temper
• $0 paid in player endorsements
Product Development Leadership
Stand alone outdoor fitting center
located near Memphis HQ.
Doppler-based Trackman™ system
can track golf ball in real time!
Extensive player and robot testing
Only MIYA V swing robot currently provides quantifiable performance prior
in use by any golf shaft manufacturer.
to
launch.
True Certified Program
True Certified Program Objective
To increase the level of shaft education at the key influencer level
and to provide a consistent flow of information to allow for
continued education.
Through this workshop all golf industry professionals will gain
valuable knowledge about shaft characteristics and how to
properly fit for golf shafts.
True Certified Program Certification
Successful completion of
workshop earns the status of True
Certified and True Temper
Advisory staff
•
Store/Course/Individual will be
listed as a True Certified location
on True Temper’s websites
True Certified Program Benefits
Shaft Education Workshop
• Education credits earned for
PGA members
Consistent flow of product
information
Special PUD Shaft Pricing
Professional Recognition/Shop
Promotion
Steel Shafts
Specification Definitions and Shaft Profiles
Steel Shaft Characteristics
• Weight
• Wall thickness
• Tip deflection
• Butt deflection
• Balance point
• Bend point
• Frequency
Weight
Shaft is Too Heavy
Shaft is Too Light
Lowers club head speed
Shaft normally plays softer
Shaft normally plays stiffer
Can increase launch angle
Can lower launch angle
Can increase spin rate
Negatively affects timing/ball striking
Negatively affects timing/ball striking
Weight Categories
Ultralight
Midweight
Tour
XP 95/105
Dynamic Gold SL
Project X PXi
DG Pro
XP 115
Dynamic Gold
Project X
1. Constant
2. Descending
3. Ascending
Wall Thickness
Wall Thickness
How thick the section of the shaft is.
Role in shaft playability
•
Used to fine tune the golf shaft with overall stiffness and balance
point.
•
Plays a role in the overall flex and feel of the shaft.
Variable Wall Thickness
With True Temper’s proprietary Variable Wall Technology, the company’s engineers
are able to vary the wall thickness throughout the shaft for enhanced
performance.
Only achievable
through True
Temper’s stateof-the-art Gold
Manufacturing
process.
Tip and Butt Deflection
Tip Deflection
•
Measurement of tip stiffness as a result of the shaft geometry and
wall thickness.
•
Effects feel and ball flight
Butt deflection
•
Measurement of butt stiffness as a result of the shaft geometry and
wall thickness.
•
Used to drive tip responsiveness
Butt Deflection
Tip Deflection
Bend Point & Balance Point
Bend Point
•
Is a result of the butt to tip ratio
•
Effects trajectory and feel
•
High, mid, and low classifications
Balance Point
•
Is an indication of the material distribution and has a net effect on
swing weight
•
Allows us to manipulate the static weight of the golf club
Frequency
Frequency
•
A method of quantifying the stiffness of a golf club measured in
cycles per minute (CPM)
Raw Frequency
• The frequency of an untrimmed production shaft or blank using 3
constants; clamp pressure, clamp length, and mass
Finished Club Frequency
• The frequency of an assembled golf club cut to playing length
Gold Manufacturing Process
Gold Manufacturing = Ultra tight tolerances
Weight Tolerance = +/- 1.5g
Dynamic Gold Tour Issue .5g
Closest Competitors 4g
Length Tolerance =.125”
Butt OD Tolerance = .004
Tip OD Tolerance = .002
Balance Point Tolerance = .375”
Steel Product Videos
Featuring Greg Cavill, VP of Steel Designs
XP 95
Video
XP 105
Video
XP 115
Video
DynamicGold&DynamicGoldSL
Video
DynamicGoldTourIssue
Video
DGSpinner
Video
DG Spinner Test Results
28.5
8250
8200
28
8150
8100
8050
27.5
27
8000
7950
7900
7850
7800
26.5
26
DG Spinner
Dynamic Gold
• DG Spinner delivers an
average of 250+ rpm
increased spin compared
to Dynamic Gold.
25.5
DG Spinner
Dynamic Gold
• DG Spinner reduces launch
angle on average by over
1.5 degrees offsetting
increased launch produced
by new grooves.
ProjectX
Video
ProjectXPXi
Video
Graphite Shafts
Specification Definitions and Shaft Profiles
Graphite Shafts
Shaft characteristics
Bend profile
Torque
Stability
Weight
Strength
Feel
Bend Profile
How the shaft responds to loading and
unloading during the swing.
Role in shaft playability
Characteristic
Influences
Bend Profile
Launch and Feel
Torque
Measurement of how the shaft twists during
loading and at impact
Role in shaft playability
Characteristic
Influences
Torque
Stability and Feel
Stability
How a shaft maintains its shape throughout
the swing.
Role in shaft playability
By stabilizing the cross section of a shaft the energy is increased and
the dynamic deflection is more consistent.
Characteristic
Influences
Stability
Energy Transfer
Weight
Determines amount of material and type of
fiber used.
Role in shaft playability
For woods the goal is to minimize weight while maintaining the
important playing characteristics. For irons and hybrids the goal is to
create a shaft weight to allow for appropriate swing weight and optimize
stability and consistency.
Characteristic
Influences
Weight
Distance and
Control
Weight
Shaft is Too Heavy
Shaft is Too Light
Lowers club head speed
Shaft typically plays
softer
Shaft typically plays
stiffer
Can increase launch
angle
Can lower launch angle
Can increase spin rate
Negatively affects
timing/ball striking
Negatively affects
timing/ball striking
Strength
Material strength and durability
Role in shaft playability
Carbon composite is many times stronger than steel so shafts can be
manufactured at much lighter weights.
Characteristic
Influences
Strength
Shaft Weight
Feel
Hardest attribute to control
•
•
Can’t test for it with machines or robots or launch monitors
Different players have different opinions
What we do know
•
A lot of high modulus material at 45° (very low torque) increases
vibration
• Use alternate angles to control torque
• Don’t focus on minimizing torque
Role in shaft playability
Feel can be optimized by tuning the torque, stability, and tip stiffness.
Graphite Shaft Characteristics
Characteristic
Influences
Bend Profile
Launch and Feel
Torque
Control and Feel
Stability
Energy Transfer
Weight
Distance and Control
Strength
Weight
Feel
Confidence in Club
Product Videos
Featuring Don Brown, Composite Design Engineer
ProLaunchSupercharged
Video
ProLaunchBlue&Red
Video
GrafalloyBlue
Video
BiMatrxTourPrototype
Video
Product Videos
Featuring Don Brown, Composite
Design Engineer
ProjectXLZ
Video
ProjectXPXvTour52
Video
ProjectXBlue
Video
Shaft Fitting
ChoosingtheRightShaft
Video
The Key Basics of Shaft Fitting
There are 3 main shaft performance characteristics which
need to be considered to properly fit a shaft
1. Shaft Flex
2. Shaft Bend Point
3. Shaft Weight
Different Fitting Methods
1. Swing Speed/Charts
2. Launch Monitors
3. OEM Fitting Carts
4. Shaft Fitting Software
Swing Speed Charts
Pros
Cons
Quickest way to fit for
flex
Generic Information
Easy to explain to golfer
Least amount of
accuracy due to lack of
dynamic interaction
Drivers
Driver Speed
Tempo
In MPH
<70
70-80
80-90
90-105
105 +
Fast
A
R
S
X
X
Moderate
L- Flex
A
R
S
X
Slow
L- Flex
A
R
S
S
Irons
6 iron Speed
Tempo
In MPH
60-69
70-79
80-89
90-99
100
Fast
L
R
S
X
X
Moderate
L
A
R
S
X
Slow
L
A
R
S
X
Launch Monitors
Pros
Cons
Provides immediate feedback
of club performance
Time Consuming
Provides wealth of data not
available through any other
fitting method
Varying levels of accuracy
and interpretation depending
on monitor model
Optimal Driver Launch Conditions
Swing Speed
(MPH)
Ball Speed (MPH) Back Spin (RPM)
Launch Angle
120
165-180
1800-2300
9-12
110
150-165
1950-2450
10-13
100
135-150
2050-2600
11-14
90
120-135
2250-2750
13-16
80
105-120
2400-2950
15-18
OEM Fitting Carts
Pros
Cons
Fast and efficient dynamic
fitting through
interchangeable components
Tied to one manufacturer’s
philosophy
Can see and feel club and
shaft combination
differences
Limited shaft options in most
carts
On-Line Fitting System
www.ShaftFit.com
STEP 1
User simply enters the type
of shaft they are looking
for.
STEP 2
User enters how far
they generally hit
that type of club.
www.ShaftFit.com
STEP 3
STEP 4
Enter the desired trajectory.
Enter the desired weight.
www.ShaftFit.com
STEP 5
Enter the golfer’s swing
tempo.
Finish
ShaftFit generates the best
possible match for the
user .
Additional Resources
www.truetemper.com
www.grafalloy.com
www.pxshaft.com
www.shaftfit.com
PUD
PUD for True Certified
Members
Call Chris Segalla at
901-746-2027
True Certified Education webinar
Catalog & Charts
@truetempergolf
@projectxgolf
www.truetemper.com/pga-pfc
@truetempergolf
@projectxgolf
@grafalloygolf
Sign up for
@truetempergolf @truetempergolf
newsletters on all
@projectxgolf
3 sites.
Next Steps
1. Successfully complete online test to earn
certification and MSR credits
2. True Certified members will be mailed a welcome
kit
• Certificate of completion
• Shop merchandising materials
3. Member and Facility will be added to True Certified
locator section of True Temper’s websites