FLEXIBLE TECHNOLOGY TO DELIVER ONLINE INVESTMENT

FLEXIBLE TECHNOLOGY TO DELIVER ONLINE INVESTMENT
SERVICES TO YOUR CLIENTS
NetExchange Client provides
your clients with an essential
solution for managing their
investments online. By using
this platform, they can manage
their financial portfolios in
an efficient and user-friendly
environment. This convenient
service is at their fingertips day
and night, seven days a week.
Investors Want
Greater Transparency,
Information and
Technology Integration.
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NETEXCHANGE CLIENT
Your Online
Investment Platform
Pershing’s NetExchange Client® provides your clients a highly
integrated online platform with access to consolidated account
information, a variety of third-party market research, financial
planning tools, quotes and news—allowing them to effectively
manage their finances.
Built for Success
NetExchange Client can be configured to meet both your needs and those of your clients. Flexible
customization options allow you to add your firm’s brand elements, as well as custom pages, to the
platform. Exciting features and content, including market information, investing tools, display functionality
and online trading are available for your clients, all controlled by your firm via entitlements.
74%
1
The 2010-2011 PNC Wealth
and Values Survey found that
74% of wealthy individuals
want“greater transparency”
from their financial institutions.1
77%
Similarly, 77% said
information and
technology integration
allows them to better
manage their investments.1
Financial Planning magazine, “PNC Launches New Tech Tool, Industry Increases Spending,” October, 2011
N E T E X C H A N G E C L I E N T
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The Benefits of
NetExchange Client
Efficiency
Your clients can view their consolidated portfolio online, access gain or loss information, request asset
movements and connect to multiple accounts. This contributes to increased productivity, because you
can devote more time to enhancing your relationships, gathering assets and building your business.
Customization
Your firm can customize the website to complement your corporate image, including your logo and
marketing materials. Entitlements allow you to offer specific content and functions to clients.
Competitiveness
With an extensive content offering from various research providers, including advanced screeners, your
firm can offer some of the most competitive and advanced functionality in the industry.
Client Service
You can empower your clients with a resource to help them build and maintain their financial portfolios.
This convenient online service is at your clients’ fingertips whenever and wherever they need it.
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NETEXCHANGE CLIENT
TIMELY AND EASY ACCESS TO INFORMATION
Timely and easy access to information is essential to build
customer trust and loyalty... “Insufficient client reporting
capabilities” is cited as a key driver to client attrition.
— Trends in the Global Wealth Management Industry—High Net Worth Client
Perspective, CapGemini, 2012
N E T E X C H A N G E C L I E N T
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An Elegant
Online
Investment
Solution
Our usability teams have
spent time with investors,
investment professionals and
firms like yours to understand
and observe how they use
technology. We have created
an online experience that is
fine-tuned to the way your
clients want to do business—
making it intuitive and easy
to use.
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NETEXCHANGE CLIENT
Because Each of Your
Clients is Unique.
Through dynamic entitlements,
your firm can control the level
of access you offer to your clients.
Your firm can also white label
NetExchange Client and further
customize the client experience.
Portfolio Management
With NetExchange Client, your clients can easily obtain information such as
account balances, holdings, gain and loss information, history, projected cash
flow and asset allocation.
Summary
Projected Cash Flow
A cleanly designed summary page provides a
high-level overview of your clients’ portfolios—
displaying market valuation by account and an
asset allocation pie chart.
Projected cash flow information is available for
both equity and fixed income positions.
Balances
Account balance information—including long
and short market value, money market funds,
cash available and funds due—is easily accessible.
Holdings
Clients can retrieve details on their holdings, such
as intraday data by security type and realized and
unrealized gains and losses.
History
Up to two years of account transaction history can
be viewed. Clients can search transactions by type,
stock symbol, time period or a specific date.
Electronic Delivery
Clients can sign up for e-delivery of multiple
documents for their accounts, including account
statements and trade confirmations.
BillSuite™
BillSuite enables your clients to view, pay and
manage their bills online. It is available with
Corestone Account™, Pershing’s asset
management account.
DELIVER THE ACCESS YOUR CLIENTS DEMAND
Clients of wealth management firms are demanding access to realtime reports on demand, but until recently, many firms were still
using basic reporting tools for this purpose. Timely and easy access
to information is essential to build customer trust and loyalty,
especially during periods of severe market volatility.
— Trends in the Global Wealth Management Industry—High Net Worth Client
Perspective, CapGemini, 2012.
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Trading
With the proper entitlements, your clients can enter orders online—for stocks,
options and mutual funds—seven days a week. Funds available to trade and the
estimated transaction value are clearly displayed for your clients’ convenience.
For firms not interested in extending trading capabilities at the client level, the
trading tab can be hidden.
Informed Clients are Satisfied Clients
You can help clients make informed investment decisions by providing access to real-time and delayed
quotes, late-breaking news stories and comprehensive information and research on thousands of stocks,
options and mutual funds.
HIGH-NET-WORTH CLIENTS DEMAND ONLINE ACCESS
High-net-worth clients overwhelmingly (66%) prefer to access
news and insights online from their primary wealth management
firm. Web sites need to provide easy access to analytics, research,
news and answers to simple questions–these are minimum standards.
— CEB TowerGroup, High-Net-Worth Client Experience Survey, Boston, MA: CEB, 2011
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NETEXCHANGE CLIENT
Integration with Industry-Leading Providers
The platform integrates with industry-leading providers to offer access to market
research, quotes, financial planning tools and performance reporting data—
access your sophisticated clients demand.
Market News and Commentary
Watch Lists
The latest industry, economic and market news,
as well as analyst comments provided by Dow
Jones® and Midnight Trader, as well as market
commentary from Argus and Morningstar
Watch lists, enabling clients to track securities
Independent Research since 1934
Alerts
Market-driven alert setup using a straightforward,
easy to use format
Screening Tools
Robust investment screening tools for equities,
mutual funds and exchange-traded funds (ETFs)
Performance Charting
Performance charting of securities—intraday,
or up to 10 years of performance history
Rateboard
yy Preset criteria or more advanced options,
including fund family, profile, performance, risk,
portfolio and analyst ratings categories
yy Links to further research on the underlying
security; shortcuts to the trading screens are
included for properly entitled users
yy Approximately 20,000 mutual funds from more
than 550 fund families, including FundCenter®
and FundVest®
Interest rates, money fund rates, stock and option
indices, commodity prices and currency exchange
rates via the Rateboard
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Market Data
through
Collaboration
with Markit
On Demand
You can tailor NetExchange
Client to your clients’ needs.
You can segment your client
base and choose from a series
of packages to control your
own up-sell opportunities.
By selecting different content
tiers, you can satisfy a variety
of business needs and address
diverse user behaviors. Since
you do not have to choose a
“one size fits all” configuration
to offer market data content
to your clients, you can better
control operational costs.
The content tiers take the
guesswork out of an á la
carte approach:
Bronze Tier
Designed for firms looking to offer a basic selfdirected experience—charting, news, commentary,
events, screeners, trends, ideas and consensus research
Silver Tier
Created for firms with a high-touch focus, looking
for pure idea generation for clients, top news,
market movers and value-added articles
Gold Tier
Designed for clients asking for more premium
research tools, including hot news, individual
analyst reports from third-party providers, watch
lists and alerts
Streaming Quotes
Includes NYSE®, AMEX®, OPRA and NASDAQ®
streaming market data visible within watch lists and
ticker-based search results
Providing enhanced content options to your
clients helps them stay better informed,
which can help solidly your relationship.
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NETEXCHANGE CLIENT
N E T E X C H A N G E C L I E N T
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Market Tab
• Markets Today
• News
Quotes & News Tab
• Summary
• News
Tools Tab
• Investing Ideas
• Screeners
• Multi Quote Compare
• Watch Lists and Market Alerts
• Charting
• Event Calendar
• Sectors and Industries
• Charting
• Fundamentals
• Earnings
• Insiders
• Dow Jones Business News
• U.S. Live Briefs from
Midnight Trader
• Basic charting
• Events calendar data from Wall Street
Horizon and Econoday
Additional Features in the Tools Tab
• Advanced charting
• SmartText Analysis
• Daily Spotlight from Argus
• Market Watch and Market Movers from Argus
• Weekly Staff Report (first section)
• Research Team Consensus Reports:
−Nineteen unique research
providers contributing ratings
• Portfolio Selector
−Twenty-three unique models
(quantitative or qualitative) used
to generate ratings
• Equity Ratings from Argus
−Eight providers are required to cover a stock
for the consensus to cover that stock
−5,799 North American companies covered
by the Markit Research Team Consensus
• U.S. ETF and Mutual Fund Screener Data from Lipper
• U.S. Stock Screener Data
• From Factset:
−Equity Fundamentals
−Insiders/Ownership
−Sector and Industry trend information
From Morningstar: Equity, ETF, Mutual Fund and IPO Research Reports
From Morningstar®:
−Fundspy
−ETF Weekly
−Market Updates
• Additional analysis and commentary from Morningstar2, including:
−Morning Notes
−Fund Manager Q&A
−ETF Specialist and ETF Spotlight
−Economic and Industry Insights
Plus Ultimate Stockpicker’s Articles
−Stock & Bond Strategist Tips
−Sector Reports
• Global Financial News from Thomson Reuters®
• The Day Ahead Newsletter from Thomson Reuters®
• Additional Services from Thomson Reuters®:
−The Day Ahead Newsletter
−Significant Developments
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NETEXCHANGE CLIENT
−Morning Call Newsletter
−Morning Call Newsletter
−Stock Reports +
−ETF/MF Fact Sheets (Lipper)
Choose a tier
that is right for
your business
BRONZE
SILVER
GOLD
P
P
P
P
P
P
Bronze Tier
P
Designed for clients who want
a basic taste of the markets
and securities across a number
of sources
P
P
Silver Tier
P
P
P
P
P
P
P
P
P
P
P
P
P
Includes many of the Bronze
basics plus top news, market
movers and weekly insights
Gold Tier
Bronze and Silver package
components plus advanced
charting, technical market
analysis, morning briefings,
analyst reports and research
ratings for equities, ETFs and
mutual funds
P
P
P
P
2
Effective before December 31, 2012
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Client Access
to Albridge
Wealth
Reporting™
Albridge, an affiliate of
Pershing, a BNY Mellon
company, provides a
consolidated performance
reporting application providing
unprecedented access to your
clients’ account information.
In addition, your clients
have a customizable, holistic
online view of their accounts.
Albridge delivers on-demand
reporting that covers
performance, asset allocation,
holdings analysis, transactions,
benchmarking and more.
NetExchange Client will
connect your clients to their
Albridge Wealth Reporting
investor access screens via
single sign-on—no additional
password to remember and no
extra effort to access their data.
Online Convenience
NetExchange Client is an efficient
and engaging way for your clients to
manage their investment accounts.
Additional Albridge services further
empower your clients.
Go Paperless
Choose e-delivery of account statements, tax reports,
trade confirmations and other documents.
View Account History
View up to 10 years of account statements,
seven years of tax statements and three years of
trade confirmations.
Special Features
Take advantage of special features, including account
nicknaming for easy identification and grouping, as
well as a consolidated view of linked accounts.
Market Indices
Access quick quotes and information on various
market indices from the right-side tool panel,
available throughout the website.
Integration
Download account information into Quicken®,
TurboTax® and TaxCut®.
Manage Your Business, Not Your Data
For more information visit www.albridge.com.
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NETEXCHANGE CLIENT
Model Portfolio Rebalance
Dave Smith Portfolio
Report as of: 12/20/2011
Composite
100% = $567,585
Current Allocation
Asset Class
Moderate
Current Value ($)
Model Value ($)
Current (%)
Model (%)
Variance ($)
LARGE CAP EQUITY
150,515.50
198,655.04
26.5
35.0
48,139.54
SMALL CAP EQUITY
21,213.70
56,758.58
3.7
10.0
35,544.88
INTERNATIONAL EQUITY
65,984.99
85,137.88
11.6
15.0
19,152.89
227,543.22
198,655.04
40.1
35.0
-28,888.18
CASH INVESTMENTS
11,834.06
28,379.29
2.1
5.0
16,545.23
OTHER
90,494.37
0.00
15.9
0.0
-90,494.37
$567,585.84
$567,585.84
100.0%
100.0%
$0.00
FIXED INCOME
Total:
Model Allocation
N E T E X C H A N G E C L I E N T
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KEY ENABLER FOR ADVISORS TO IMPROVE CLIENT SERVICE
Higher priority put on client reporting tools by High-net-worth
individuals (HNWIs) when choosing a wealth management firm
makes it a key enabler for advisors to improve client service.
Inadequate reporting was looked on with suspicion by HNWIs
during the crisis. Firms are now realizing that client reporting
is ranked as a top criterion by HNWIs when choosing a wealth
management firm.
— Trends in the Global Wealth Management Industry—High Net Worth Client
Perspective, CapGemini, 2012.
Message Center
With Message Center, your firm can provide important content on the login screen and throughout the
application. Links will automatically take clients to their Message Center inbox. Your firm can present a
message on the login screen, a site-wide message to be displayed on every page, or both.
Security
NetExchange Client is supported and hosted by Pershing. Pershing performs regular system checks to
review the latest security challenges.
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NETEXCHANGE CLIENT
Anytime, Anywhere
Access
On the road, in the office or on a mobile device, your clients have access to
their accounts at their fingertips. NetExchange Client provides your clients
with anytime, anywhere access to critical account information and market data.
With many of the same features as the desktop application, NetExchange Client
Mobile on iPhone® or iPad® allows your clients to check balances, positions,
quotes and market indices. Additionally, equity and mutual fund trading
functions are also available (controlled by entitlements). There is no additional
charge to provide mobile solutions to your clients.3
Our Growing Family of Mobile Solutions
The key is anytime, anywhere access for you and your clients. Use the investment technology platform that
is becoming the clear choice for financial professionals and investors worldwide.
Whether you use the NetExchange Client app for the iPhone and iPad, or NetX360® on your iPhone, iPad,
BlackBerry® or Android® devices, we can help you grow with 24/7 access to global opportunities.
With online and mobile traffic continuing to rise, while traditional
interaction methods such as branch visits continue to decline,
firms have no choice but to embrace mobile technology and do
so in the manner that most benefits both advisor and client.
— CEB TowerGroup, Mobile Technology and the Wealth Management Industry:
Catching Up, Boston, MA: CEB, 2012.
3
Although mobile access is free, clients who use the iPhone or iPad to access NetExchange Client will be counted among your firm’s active users for billing purposes.
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NetExchange Client Mobile
Now you can access all your account information from your tablet or mobile
device with NetExchange Client Mobile. With this app, available via the App
Store on your iPad® and iPhone®, you will have fully-featured access to account
information, such as balances, holdings, activity, order status, and account
documents such as statements and trade confirmations. You can also view realtime quotes and place trades for equities and mutual funds to help you stay
ahead of the market while on the go.
To access NetExchange Client Mobile:
You can download the NetExchange Client Mobile application directly to your iPad® or iPhone® by
searching for ‘NetExchange Client Mobile’ in the App Store from your device.
Scan this code with your
iPhone or iPad to download
the app from the App Store
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NETEXCHANGE CLIENT
Flexible
Technology
Pershing’s powerful client
access solution, NetExchange
Client, provides your clients
with convenience and
flexibility when accessing their
investment accounts.
© 2012 Pershing LLC. Pershing LLC, member FINRA, NYSE, SIPC, is a subsidiary
of The Bank of New York Mellon Corporation (BNY Mellon). Trademark(s)
belong to their respective owners. For professional use only. Not for distribution
to the public
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Visit pershing.com to learn more
about Pershing’s flexible technology
and watch your business grow.
About Us
Pershing LLC (member FINRA, NYSE, SIPC) is a leading global provider of financial business solutions to more than 1,500
institutional and retail financial organizations and independent registered investment advisors who collectively represent
approximately 5.5 million active investors. Financial organizations, investment professionals and independent registered
investment advisors depend on Pershing’s depth of experience and consultative approach to provide them with forwardthinking solutions that help them grow their businesses. Located in 23 offices worldwide, Pershing and its affiliates are
committed to delivering dependable operational support, robust trading services, flexible technology, an expansive array
of investment solutions, practice management support and service excellence. Pershing is a member of every major U.S.
securities exchange and its international affiliates are members of the Deutsche Börse, the Irish Stock Exchange, the London
Stock Exchange and the Australian Stock Exchange. Pershing LLC is a BNY Mellon company. Additional information is
available at pershing.com.
PSB-PER-NXC-1-13