building brilliant brands

BUILDING BRILLIANT BRANDS
PROPELLING YOUR BUSINESS...UPWARD.
We create engaging brand interactions by using a wide range of consumer
insights, market intelligence, research and strategy techniques.
GOUPWARD.COM
EXPLORE
CREATE
UPLIFTING BRANDS.
DEFINE
APPLY
A STRONG BRAND IS THE CORNERSTONE TO MAKING YOUR MARK
IN THE MARKETPLACE. UPWARD CRAFTS WORLD CLASS BRANDING THAT PERSUADES AND INSPIRES
ACROSS DIGITAL AND TRADITIONAL MEDIA. WE THEN APPLY THAT IMPACTFUL BRANDING THROUGH
BRAND COMMUNICATION, WEB AND MOBILE SITES, ENGAGING CONTENT MARKETING AND WEB
PRESENCE MARKETING. LEARN HOW WE CAN HELP ELEVATE YOUR BRAND AT GOUPWARD.COM.
BUILDING
BRILLIANT
BRANDS
DAYTON
METRO
LIBRARY
Libraries are reimagining
what they mean to the
world in the midst of the
digital media revolution.
Dayton Metro Library, one
of Ohio’s oldest and most
progressive library systems,
chose Upward Brand
Interactions to create a
comprehensive new brand
identity to accompany
its nearly $200 million
in facility and program
enhancements. We’re
proud to play a part
in the exciting new chapter
in the library’s history.
BUILDING BRILLIANT BRANDS
DAYTON METRO LIBRARY
GOUPWARD.COM
DAYTON METRO LIBRARY
DAYTON METRO LIBRARY
DAYTON METRO LIBRARY
DAYTON METRO LIBRARY
DAYTON METRO LIBRARY
DAYTON METRO LIBRARY
DAYTON METRO LIBRARY
DAYTON METRO LIBRARY
DAYTON METRO LIBRARY
CURTISSWRIGHT
Curtiss-Wright is a global
leader in defense and
aerospace solutions.
They called upon Upward
to take their brand to new
heights across conventional
and digital media.
We created a strong, active
brand to resonate with
decisionmakers around
the world. Then brought
it to life on the web, in
literature and through
event marketing.
BUILDING BRILLIANT BRANDS
CURTISS-WRIGHT
CURTISS-WRIGHT
JUMP
& JACK’S
Jump & Jack’s is creating a
fun and active experience
for kids. This new franchise
concept called on Upward
to bring their characters
– mischievous Jump and
adventurous Jack – to life
through a comprehensive
branding process. From
illustrated characters, new
brandmark, playful website
and environmental branding,
this fun-loving new brand is
ready to make the leap to a
national stage.
BUILDING BRILLIANT BRANDS
JUMP & JACK’S
GOUPWARD.COM
JUMP & JACK’S
JUMP & JACK’S
JEDSON
Headquartered in Cincinnati,
Ohio, Jedson Engineering
is a global engineering,
procurement, and
construction management
(EPCm) company. With an
ambitious goal to double
its size in the coming years,
Jedson partnered with us
to catapult the quality of its
marketing up to the quality
of its work and boldness of
its corporate culture. BUILDING BRILLIANT BRANDS
JEDSON ENGINEERING
GOUPWARD.COM
JEDSON ENGINEERING
JEDSON ENGINEERING
JEDSON ENGINEERING
JEDSON ENGINEERING
PEERLESS
FOOD
EQUIPMENT
Peerless is renown the
world over as a premier
maker of food equipment.
An ITW company,
Peerless made the tasteful
decision of calling on
Upward to create a brand
identity like no other. This
comprehensive rebranding
effort helped to elevate
the company’s three
marquee product lines on
the world stage.
BUILDING BRILLIANT BRANDS
PEERLESS
FOOD EQU I PM E NT
LI K E
N O
OT H E R
GOUPWARD.COM
PEERLESS
PEERLESS
COLORSPERSE
BY POLYONE
Colorsperse, a division
of PolyOne, uses unique
technologies to create
cosmetic colorants with
distinct advantages.
Upward created a visually
stunning brand expression
for Colorsperse then
brought that identity to
life on the web and in
traditional display media.
BUILDING BRILLIANT BRANDS
COLORSPERSE
GOUPWARD.COM
COLORSPERSE
COLORSPERSE
GATOR
FINISHING
PRODUCTS
Gator Finishing is a leading
national brand in the home
improvement space. A
mainstay at national big
box retailers like Lowes,
Gator selected Upward
to retool its brand to
stand out against national
powerhouse brands.
Through intensive research,
consumer testing and
creative applications, we
helped create a brand
that makes a powerful
impression on the shelf
and in the home.
BUILDING BRILLIANT BRANDS
GATOR FINISHING
Full Color
2 Color
PMS 376
GOUPWARD.COM
GATOR FINISHING
GATOR FINISHING
PURETI
CLEAN & FRESH
PURETi makes our world
fresher and cleaner.
This miracle molecule can
be found on buildings in
materials and has even been
recognized by NASA for its
awe-inspiring properties.
Upward had been
instrumental in branding
and communicating the
amazing properties of the
PURETi concept.
BUILDING BRILLIANT BRANDS
PURETI CLEAN & FRESH
GOUPWARD.COM
PURETI CLEAN & FRESH
PURETI CLEAN & FRESH
DAYTON
SUPERIOR
Dayton Superior built its
reputation through rugged,
reliable construction
products across a range of
industries. Upward helped
build its brand through a
comprehensive corporate
rebranding initiative.
We then created a structure
that encompassed
corporate identity, literature,
web and display elements.
BUILDING BRILLIANT BRANDS
DAYTON SUPERIOR
GOUPWARD.COM
DAYTON SUPERIOR
DAYTON SUPERIOR
ACCELERANT
Accelerant is a brand that
inspires entrepreneurs to
explore and prosper. Dayton
Development Coalition
turned to Upward to
create a breakthrough
identity that would capture
the attention of aspiring
innovators to build and
fund their organizations in
the Miami Valley.
BUILDING BRILLIANT BRANDS
ACCELERANT
GOUPWARD.COM
ACCELERANT
ACCELERANT
LOGO DESIGN
GOUPWARD.COM
BRANDS
BUILDING BRILLIANT
Always striving higher. That’s the spirit behind Upward.
It’s an agency philosophy that permeates everything we do.
You have great aspirations for your business.
Let Upward help take you there.
BRAND DESIGN + COMMUNICATION
CONTENT MARKETING
WEBSITE + APP DEVELOPMENT
SEARCH + DIGITAL MARKETING
MARKET RESEARCH + STRATEGY
T 866.432.8235 • GoUpward.com
cleveland • columbus • dayton • springfield • worldwide