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PARTNERING WITH
RELAIS & CHÂTEAUX
Association of independent Maitres de Maison et Grands Chefs
Embody and promote the true values of Art de Vivre
&
Offer the most beautiful way of encountering and tasting the world
FACTS & FIGURES
FACTS & FIGURES
442
12 700 Rooms
HOTELS with
RESTAURANTS
515 members
in 60 countries
73
RESTAURANTS
ONLY
22 000 Employees
€1.7 billion
2012 properties’ turnover
Source: Listing adhérents 08/13
Annual report 2012-2013
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ALL AROUND THE WORLD
North America
78 MEMBERS
South America
22 MEMBERS
Other Europe
200 MEMBERS
France
140 MEMBERS
Africa &
Mediterranean
34 MEMBERS
RELAIS & CHÂTEAUX 2013
Asia & Oceania
41 MEMBERS
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VIRTUOSO AND CREATIVE CUISINES
ROOTED IN THE REGIONS
700
RESTAURANTS
160 Grands Chefs
323 Michelin Stars
united by the same desire
for excellence
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ALL AROUND THE WORLD
Head office in Paris
Around the world
3 main missions
R&C
Members
Services
R&C
Quality
R&C
Sales &
Marketing
3 Sales Team
3 Maisons des R&C
Network Development
(Europe,
3 Call Centers
(Europe,
12 international offices
America, Asia)
America, Asia)
Inspectors
7 General Sales Agents
RELAIS & CHÂTEAUX 2013
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SOURCE MARKETS – R&C CHANNELS
EMEA
NORTH AMERICA
TOTAL
Central Reservation
Volume : 112 million €
Growth : +22%
WEIGHT: 36%
WEIGHT: 50%
APAC
WEIGHT: 7%
SOUTH AMERICA
WEIGHT: 6%
Source:
SynXis / Revenue: Gross / Channels: All, except Member Sites – June 2013
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TOP DESTINATIONS – R&C CHANNELS
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4
UK
WEIGHT: 5%
NORTH
AMERICA
5
FRANCE
SWITZERLAND
7
SPAIN
WEIGHT: 13%
WEIGHT: 3%
1
WEIGHT: 33%
3
GERMANY
AUSTRIA
WEIGHT: 3%
WEIGHT: 5%
2
ITALY
WEIGHT: 19%
APAC
WEIGHT: 5%
SOUTH
AMERICA
WEIGHT: 2%
AFRICA
WEIGHT: 3%
Source:
SynXis / Revenue: Gross / Channels: All, except Member Sites – June 2013
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OUR GUESTS
1,8 Million guests per year
 Very high loyalty rate all around the world
>60%  >80%
Relais & Châteaux customers profile
 Average age: 47 years-old
 51% men and 49% women
 75% with annual revenue over K$ 250
 80% are decision makers
 84% leisure travel
Luxury affinity
Luxury watch owners: affinity index 173
Over $1000 jewel owners : affinity index 233
Sources :
Harris Interactive 2012 (5000 rep. - France, UK, Germany and USA)
Premium 2010 – base Top1 annual household income > 120 K€ // Response : Completely
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OUR CLUB 5C GUESTS
11.000 premium guests
15-20 nights per year
80% of loyalty rate
5C guests profile
 60% are between 40-60
 50% American Express Centurion cardholders
 Average length of stay: 3.8 days
│
│
│
│
│
│
US/CA
UK
FR
DE
CH
ROW
2 300
1 900
1 750
1 200
600
3 250
Areas of interest
Spa: 47%
Gastronomy, Oenology : 41%
Music : 37 %
Golf, Ski : 27 %
Art : 25 %
Discovery of Nature : 18 %
Sources :
Relais & Châteaux survey 2012
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BRAND VISION
ALL UNIQUE
BUT UNITED BY THE SAME VALUES
TASTE OF THE
LAND
SOUL OF THE
INNKEEPER
AWAKENING
TO THE
ART DE VIVRE
PASSPORT OF
FRIENDSHIP
CELEBRATION
OF SENSES
4 KEY STRATEGIES
Become the most attractive brand of “Art de Vivre”
for discerning travellers and passionate hoteliers and chefs
BRAND
ASSOCIATION
SERVICES
COMMERCIAL
ACTIVITIES
PARTNERSHIPS
 Awareness
 Family spirit
 Sales Hospitality
 Value sharing
 Positioning
 Support /Training
 Sales Gift
 Client affinity
 Added value services
 Same Strategy &
Positioning
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PARTNERSHIP
OPPORTUNITIES
60TH ANNIVERSARY
1954-2014
60 years of History
to serve your Emotions
│ 60 exceptional culinary events around the world (USA,
Europe, Shanghai, Tokyo…)
│ A dedicated microsite
│ Animation of our customer community (330 000 incl.
11 000 Club 5C Members)
│ International press coverage (through 16 press offices)
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YOUR BRAND OVERALL EXPOSURE
EVENTS & EXPERIENCES
PRINT & DIGITAL
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YOUR BRAND EXPOSURE
TO WORLD-RENOWNED HOTELIERS AND CHEFS
YOUR CUSTOMERS
ACCESS TO R&C LIFESTYLE
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PARTNERSHIP OPPORTUNITIES
FOR YOUR BRAND
B2C
PRINT & DIGITAL
B2C
EVENTS & EXPERIENCES
PUBLICATIONS
CULINARY EVENTS
WEBISTE & MOBILE
GRANDS CHEFS
E-NEWSLETTERS
R&C COMMUNITY
ROUTES DU BONHEUR
OUR 5C experiences
LOYALTY PROGRAM
FOR YOUR CLIENT
B2B
MEET THE
PROFESSIONALS
MEMBERS EVENTS
INTRANET
ART DE VIVRE
ENRICHMENT
FACILITATION FOR YOUR
EVENTS
ATTENDANCE AT EVENTS
OFFICIAL PARTNERS
PRODUCT DISPLAY
ACCESS TO OUR
PARTNERS NETWORK
R&C ACADEMY
PRIVILEGE OFFERS &
PRIZES
AWARDS - TROPHEES
PRINT PRODUCTS &
CONTENT
F U L L C U S T O M I Z AT I O N
According to your strategy
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