Calgary Media Kit 2014 Mid year

Calgary
Media Kit 2014
Mid year
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Contents
1.
2.
3.
4.
5.
About Metro Calgary
Content
Reach
Audience Profile
Solutions
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Choose your
environment
Designed for busy
metropolitans.
Delivering news for
free at the right time,
the right place and in
the right format.
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The Metro Story
Canada’s FREEMIUM
News Brand
Metro debuted in Canada in 2000 – we took on
Toronto first, and 14 years later we publish in the
8 most significant urban centres in the country.
We revolutionized the newspaper industry,
redefining the way news is delivered to an active,
well-educated and engaged audience of
influencers.
Metro is a FREEMIUM news and information brand.
And what does that mean?
FREEMIUM = Free + Premium
Unique compelling content delivered free to
metropolitans at the right time, the right place and in
the right format.
Premium advertising vehicle including premium
content, premium audience, premium advertising
solutions and premium engagement.
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Metro is a FREEMIUM news and
information brand engaging
Metropolitans in print, online, and
on mobile and social platforms
Multiplatform
Print
123K
Desktop*
68K
Mobile*
Social
68K
8K
2K
3K
Followers
Members
3K
likes
Total Web*
Apps for iPhone, Android, Windows
8 and iPad and mobile site
136K
SOURCE: MARKET- CALGARY CMA
Print: NADbank Spring 2013/ Fall 2014 Calgary CMA (daily print readership ) Net Reach Base: Adults 18+
Social Media: Hootsuite Analytics; October 2014
Desktop: Google Analytics; www.metronews.ca (3 month avg Aug-Oct 2014)
Mobile Web: Google Analytics; www.metronews.ca (3 month avg Aug-Oct 2014)
Mobile App: Flurry Analytics (3 month avg Aug-Oct 2014)
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Weekly Print Readership (000)
Calgary, Adults 18+
Weekly
Readership
Metro Calgary
314
Calgary Sun
285
Calgary Herald
382
Through exclusive distribution and unique
content, Metro Calgary now reaches
more adults 18+ than the Calgary Sun
SOURCE:
Print: NADbank Spring 2013/ Fall 2014 Calgary CMA (weekly print readership ) Net Reach Base: Adults 18+
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Exclusive reach
means more.
65% of Metro readers in Calgary
do not read the Herald or Sun
Base: Adults 18+
Audience: Read Yesterday, Calgary CMA
% Metro exclusive
Metro Total
123,000
Exclusive of Sun
100,000
Exclusive of Herald
95,000
Exclusive of Both
80,000
Exclusive
82%
77%
65%
Duplication
SOURCE:
Print: NADbank Spring 2013/ Fall 2014 Calgary CMA (daily print readership ) Net Reach Base: Adults 18+
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Metro Calgary now
reaches 123k daily!
Metro Calgary continues to
grow with metropolitans in
the Calgary CMA
63%
Adults
25-54
#1
#1
reach of
YOY growth of
post-secondary +
Adults18-34
% comp
#1
YOY growth of
HHI $100k+
have
children
% comp
68%
Adults
18-49
% comp
Calgary CMA
Adults 18-49: 5-day cume (000)
37%
224 Metro
192
168
Herald
Sun
Fa09/Sp10
Fa10/Sp11
Fa11/Sp12
Fa12/Sp13
Fa13/Sp14
123K + 31K = 137K
daily print
daily digital*
total
readers
unduplicated
daily readers
Source: NADbank Spring2013/Fall2014. Market: Calgary CMA. 5 Year trend based on NADbank 2009 – 2013. 5-day cume. Weekly readers 18-49: Metro 224,000, Herald 192,000, Sun 168,000. Weekly reach of Adults 1834: Metro 136,000, Sun 86,000, Herald 116,000. % Composition (RY): 18-49: Metro 68%, Sun 45%, Herald 28%. % Composition (RY) of 25-54: Metro 63%, Sun 52%, Herald 37%. Composition (RY) of families with
children: Metro 37%, Sun 22%, Herald 27%. Growth with HHI $100K+ (RY, reach): Metro +24%, Sun -45%, Herald -11%. Growth with Post Secondary or higher (RY): Metro +43%, Sun -34%, Herald +9%. *Daily digital=
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PDF/App/Website.
Audience
profile
Metropolitans
share similar
profiles in print
and online.
male/female
54/46
50/50
A25-54
63%
80%
A18-49
68%
87%
A18-34
42%
54%
41%
15%
HHI $100k+
Source: ComScore Demographic profile 3 month average (Aug-Oct 2014 % composition)
Print: NADbank Spring 2013/ Fall 2014 Calgary CMA (daily print readership) Net Reach Base: Adults 18+
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Appendix:
Distribution
Metro Calgary
Readership and Circulation
City Population
Readership
Metro M-F
Circulation
Metro M-F
Calgary
1,048,000
123,000
65,457
Metro
Calgary
total distribution channels
# of promoters
21
street boxes
1,301
transit
60
schools
76
office buildings
358
restaurants & retail
1,575
Readership Source: NADbank 2012/13
•
Branded promoters backed up with vending boxes at multiple entry ways at busier Suburban
LRT stations in all directions of the City of Calgary
•
Daily distribution at Calgary International Airport through West Jet
•
Vending boxes at transportation hubs, Park & Rides, bus loops and Bus Rapid Transit lines
•
Marlborough Mall, Deer Foot Outlet Mall, West Brooke Mall: distribution to all tenants and in
all food courts
•
Copies available at eateries and coffee shops, including Starbucks, Tim Horton’s, Subway,
KFC, Taco Time, Taco Bell, Mr. Sub, A&W, Second Cup, Quizno’s, Denny’s, Humpty’s,
Mucho Burrito, Extreme Pita, Marble Slab, Opa!, Arby’s, Booster Juice, Jugo Juice, Wendy’s
and Dairy Queen
•
Copies available at over 70 schools and colleges, 800 offices and shops, 70 auto dealerships
•
Over 100 high density residential complexes
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Appendix:
Sections
NEWS
Business
Voices
Daily and Weekly Sections
SCENE
Dish
LIFE
Food
Travel*
SPORTS
DRIVE*
(*Every Wednesday)
(*Every Thursday)
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Experiential and
Sampling
Creative
Executions
Induce trial of your products
and drive engagement with
your brand rive traffic to your
stores.
High impact advertising: in print
and digital.
Custom content
Special features and custom
publishing solutions.
On all platforms.
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