LES NOUVELLES ESTHETIQUES CONFERENCE THE NEW

AUGUST 2015 NEWSLETTER
BUILDING STRONG BRANDS
GOING BACK TO OUR ROOTS
In Association with
Incorporating
Cleopatra who dubbed it ‘the plant of
immortality’ and used extensively for its
hydrating properties. Modern science is still
discovering new uses for the extract. The
most important known benefits in aiding the
skins health include its hydrating and
anti-ageing properties.
The extensive
presence of vitamin C and E ensure the
skin’s natural firmness and elasticity is
improved whilst increased skin hydration
assists in plumping fine lines.
At the start of 2015, developments with the
CSpa Aroma and Hair Wellness brand
began to take shape. As a growing local
offering, the focus for this year has been to
develop CSpa in order to provide a sensorial
product range with the finest ingredients
and create affordability within the spa and
salon industry.
The ‘C’ in CSpa stands for Curatio, Latin for
‘healing treatment’. As a local brand based
on aromatherapy purist principles with
modern applications, CSpa infuses the
riches of aroma healing with African notes.
Staying true to our heritage, CSpa
incorporates these hints at various levels.
Just as within the fashion industry, health
and beauty trends generally take on a 30
year cycle. Aloe was the ‘go-to’ ingredient of
the 1980’s and is now enjoying a revival as
the industry ‘millennial ingredient.’ The
profound benefits of this cornerstone
extract have remained at the core of many
products within the health, beauty and
wellness industry.
Native to Sub-Saharan Africa, Aloe Vera has
been uniquely incorporated into CSpa
Aroma Wellness Hydrating Range based on
its rich historical healing properties.
Designed in Africa, for Africa, CSpa makes
use of monkey apples handpicked by locals
in the villages of Mozambique and then
dried to form the massage tool used to
relieve surface tension in CSpa Aroma body
treatments. This has been combined in each
treatment with blended essential oils to
provide a wellness journey which touches
the five senses.
Whilst on a trip to Italy, Brand Manager,
Alison Yammin, travelled to the Southern
farmlands for extensive research on aloe
cultivation, extraction and manufacturing.
The incredible process was demonstrated
with absolute care to the plants and
precision in the manufacturing process. The
use of Aloe Vera can be traced back as far as
Since its inception, the CSpa Aroma
Wellness range has revived its fresh
perspective whilst its offering has increased
in demand throughout the country. After a
complete packaging revamp and updated
marketing collateral, we look forward to
sharing the experience throughout Africa!
CSPA AROMA WELLNESS MONKEY APPLES
Hand picked by the locals of Mozambique & incorporated into CSpa Aroma Wellness Body Treatments
For more information
please contact [email protected]
ELEVATING THE WELLNESS EXPERIENCE
What better way to elevate your spa/salon
experience than hear from the experts
themselves who formulated the brand you
stock? That’s exactly what unfolded in both
Johannesburg and Cape Town at the end of
June.
In 2014, CSpa Aroma Wellness co-branded
with hair expert, Gary Rom, to provide a 360°
wellness experience in spas and salons and
thus CSpa Hair Wellness was formulated.
Staying true to the sensoriality of CSpa
Aroma Wellness yet with all the riches in hair
care formulated by Gary Rom, the brand has
been adopted by a growing number of
businesses in the industry. Why offer hair
care in the spa and salon environment?
Because it’s the experience clients deserve.
Industries are beginning to cross-pollinate in
their offerings as clients and consumers
expect more from their products and
services. Offering hair care in the spa and
salon environment not only benefits the
client but allows the therapist to maximise
on treatment times. With mobile wash
basins, each Hair Wellness Wet Treatment
can be performed in cubicle without
distracting the treatment experience. The
Dry Hair Ritual completes and compliments
any facial or body experience for complete
client wellness and an expert offering to
position your space ahead of competitors.
With this in mind, Gary Rom and Alison
Yammin set out to educate and enlighten
stockists of the importance of the CSpa Hair
Wellness concept and just how this offering
is shaping the future of industry
developments. Developments and trends
which ensure each client is uniquely catered
to for their individual needs with a concern
of complete body wellness. The flash
seminars were a major success, sure to be
repeated in the coming future!
For more information on the CSpa Hair Wellness range and
its importance please contact [email protected]
THE NEW VISION OF PERFECTION
ADELE HANSEN
ALISON YAMMIN & MR ARNAUD DIAZ
M-Ceutic Trainer
THALGO Brand Manager & International Director
For over 50 years the award-winning
THALGO Laboratory has discovered,
researched and sourced the finest riches of
the oceans to provide extensive face, body,
spa and nutritional care.
This year THALGO Laboratory launches a
new brand, a new vision of perfection,
M-Ceutic! The new brand is an extension of
true THALGO values, in that the range is a
major innovation that breaks from traditional
cosmetics, a guarantee of professional
performance, yet safe and effective. The
difference being, M-Ceutic separates from
THALGO’s traditional product offerings, into
a medical approach, forming a separate
brand. M-Ceutic is the first professional
cosmeceutical products inspired by the
medical world with PATENTED MARINE
MÉSOLIFT.
The range, Renovation Radicale, is a
corrective solution which targets the causes
of blemishes and irregularities usually
resistant to conventional cosmetics thus
restoring the skin’s health and smoothness
with anti-age benefits. Results are achieved
by effectively mimicking the results of
Mesotherapy through 2 patented key
ingredients, Marine Mésolift and Neo-Skin,
along with a graded peel of 3 intensities.
Patented Marine Mésolift is a genuine
bio-regenerative infusion to boost cell
metabolism and preserve the skin’s
youthfulness. The key ingredient is
vectorised at the heart of a unique transport
system, Bio-Spheres, able to mimic an
injection and release the active molecules
into the target cells. Patented Neo-Skin
incorporates three powerful extracts
targeting the metabolic origin of sebocyte
production to restore perfect skin balance
and optimal skin quality.
The cosmeceutical range restores ultimate,
overall skin quality yet maintains standards
of safety. New-generation clients of today
seek fast-acting results with no down-time.
M-Ceutic achieves the desired results of
improved and perfect skin quality without
being invasive. This translates into a
treatment which can be performed without
an expected down-time, avoided skin
traumatisation and the ability to see instant
results and gratification. Clients are
therefore able to continue with today’s busy
schedules where before a treatment
involving a peel would have to be planned
in advance and schedules shifted to
accommodate recovery time. M-Ceutic
allows for the perfect synergy in
accommodating for the modern needs of
clients with professional, instant results.
The official M-Ceutic launch in South Africa
took place on the 23rd of July. Special guest
and International Director, Mr Arnaud Diaz,
flew out from France to join in on the
morning of celebrations, networking,
delightful eats and incredible give-aways.
Tables were decked with gourmet sweet and
savoury eats as clients and guests flowed in
with gift boxes in hand. Along with the
opportunity of meeting Mr Diaz, came the
immense privilege of having THALGO’s
Brand Ambassador, Johanna Mukoki, brace
the room with her infectious energy. The
ultimate client experience? An opportunity
to win a complete M-Ceutic professional
range! In anticipation, each guest tore off a
section of their exclusive 20% opening order
discount voucher and placed it into a lucky
draw. Johanna drew out the lucky winner’s
name: Thabang from Foll’aine Health and
Beauty accompanied by a shrill of
excitement. In closing, the celebrations
continued with pops of champagne and
exclusive M-Ceutic cake!
With a successful launch and numerous
inquisitive requests, the New Vision of
Perfection brand is sure to elevate the spa
and salon industry in providing the ultimate
undeniable client satisfaction and results.
M-CEUTIC GIVE-AWAY WINNER
M-CEUTIC TREATMENT DEMO
Winner Thabang from Foll’aine Health & Beauty
Elaine Timcke performing the M-Ceutic Peel
DEBBIE MERDJAN; JOHANNA MUKOKI & ALISON YAMMIN
CEO Camelot Group; THALGO Brand Ambassador & Marine Spa Distributors Brand Manager
For more information please contact
[email protected]
PROFESSIONAL BEAUTY CAPE TOWN
The 28th and 29th of June were filled with
the rush and excitement that comes with
each Pro Beauty Expo and this time we were
showcasing our local CSpa Aroma and Hair
Wellness brand along with French-based
brand, THALGO!
The CSpa Aroma and Hair Wellness brand
positioned the stand as a focal point for
visitors, including a sensorial experience
table. This took visitors through the CSpa
journeys in a rich olfactory journey. CSpa
Hair Wellness was on promotion for the
ultimate retail experience which saw all
ranges eagerly embraced to try at home.
THALGO was bursting with those eager to
experience the Marine Intelligent brand and
discover the innovative ranges. Showcasing
the Exceptional Ultimate Time Range,
winner at the Asia Spa Awards for Best Spa
Product: Anti-Ageing Line, the atmosphere
was electric with enquiries and new stockist
sign-ups. The supply of gifting was sold out
on the first day of the expo, showing visitors
insatiable appetite to experience the beauty
of marine offerings.
We look forward to elevating the experience
even further at the Johannesburg show in
August!
CSPA HAIR WELLNESS
THALGO
The sensorial CSpa experience table
The bustling THALGO stand
LES NOUVELLES
ESTHETIQUES CONFERENCE
LES NOUVELLES GALA DINNER
Leon Yammin, THALGO International Director Mr. Arnaud Diaz & Brand Manger Alison Yammin
With THALGO, M-Ceutic, CSpa Aroma and
Hair Wellness as Platinum sponsors, the Les
Nouvelles Esthetiques Conference is an
annual highlight not to be missed! Taking
place over the 26th and 27th of July, the
THALGO and CSpa teams were in
attendance to gain from the learnings of
respected industry players. In attendance
was France-based THALGO International
Director, Mr Arnaud Diaz, who took to the
stage in presenting Spa Innovations, Trends
and Relevance
Each learning from the conference can be
moulded and shaped into a focus on big
brands or individual spas and salons. Major
points to be taken include those from
Douglas Kruger and the importance of
becoming a celebrity and expert in your
industry. Know your focus and how you
position your business and within that –
become the expert! What are the words you
want to have synonymous with your
spa/salon? As soon as those words are
triggered by clients and prospective clients
– so should the thoughts of your spa/salon
offering. Be the go-to, be the celebrity! To
become the expert in your industry 3
qualities are necessary:
1. Knowledge of your industry
competitors and clients
2. Personality – unlike that of your
competitors. Set yourself apart from
those around you.
3. Publicity – showcase your offering.
Educate people on your brands,
experience and difference!
A key note to remember is that industry
amateurs have jobs. Experts have a cause! A
cause is a foundation you believe in and live
on a daily basis as well as the reason others
take notice of you and share your story and
offering. What is your cause or purpose?
Other key nuggets of information were
those from Hilda Lunderstedt in taking your
leadership abilities to a new level. As a
purpose-driven organisation, an imperative
lesson to learn is that of being people led
instead of by profit. As many industries
which provide services, this applies
extensively to the spa and salon arena. First
be in the ‘people business.’ With that the
profits will follow suit. As an authentic leader,
invest in your therapists or team. Creating
clarity and sharing a vision with every person
builds a clear sense of purpose. Create
values which lead every action and use
statics to measure the results of those
actions. This feeds back into the clarity
perspective and enhances the ability to
make clear future decisions.
A most anticipated affair is the Les Nouvelles
Gala Dinner which saw attendees dressed to
impress and category finalists anxious of the
outcome to follow. The room was filled with
the hum of Mexican musicians and a bright
array of drapery. Editor, Nadine de Freitas
hosted the evening with charm and category
by category announced the leaders in top
Boutique Spa, Unique Spa, Aesthetic /Medi
Spa, Safari Spa and Hotel Spa. It’s an honour
to collaborate with fellow industry leaders in
celebrating the successes of the South
African Spa industry and driving it forward
on the international platform. Congratulations
to all winners and finalists!
DRIVING HOLISTIC SUCCESS
To improve client service and provide
unrivalled support, Marine Spa Distributors
places key emphasis on consistent internal
training and upliftment. Leveraging our
team at every opportunity, we couldn’t not
take advantage of business and success
coach, Ryan Malfara’s stop in South Africa.
Based in Canada, Ryan has established a
leading seminar company in motivational
and success coaching as well as on a
personal basis being a competitive
triathlete. Ryan has won what has been
dubbed ‘the world’s toughest race.’ The
Polar Race is a 650+ km trek over sea ice and
arctic islands on foot. In his attempt, twenty
three days after starting the race Ryan and
his team arrived at the finish line a good
three hours ahead of their competitors. Ryan
has spent much of his time understanding
and researching the mental component
which makes this and his other feats
possible. This is then aligned into the
business context on the basis of stabilising
and driving focus as well as creating winning
mind-sets.
On the 28th of July, Ryan exclusively visited
the Marine Spa Distributors Head Office to
spend an afternoon with the Sales
Executives along with the Camelot
International and Camelot Spa Teams. The
opportunity left every participant enriched
and eager to put their new learnings into
practice!
An importance of building strong brands
and businesses is to realise that efforts not
only need to be placed on developing
teams on the ground but ensuring behind
the scenes are able to support and operate
efficiently and effectively for the smoothest
operations. The Marine Spa Distributors
Accounts Team will be spending a few days
with a Pastel expert in August. Training
extensively on the latest Pastel techniques,
each process will be improved in its speed
and efficiency for the most effective client
service
and
product
management
techniques.
Trainers countrywide met in Johannesburg
in July for a week of intensive training to
ensure consistency in shared information
and upskilling for the most effective
investment into our clients and the training
experience.
To leverage our marketing reach and
effectiveness, Marketing Assistant, Sarah
spent 2 days at the annual Markex Expo. The
enriching experience was filled with key
speakers and players within the marketing
field to drive at brand communication
improvements and strategy implementation.
BUSINESS & SALES COACHING WITH RYAN MALFARA
Strategy tips with the Marine Spa Distributors, Camelot Spa & Camelot International team
[email protected] • 011 880 3851/0
Incorporating
In Association with