Activity report 2014

Transcription

OKWORLD
is now ÏDKIDS
Fondation d’entreprise
Working to make a better
world for growing children
2014
ACTIVITY
REPORT
Pages 04-06THE FOUNDATION’S MISSION,
GOVERNANCE AND KEY FIGURES
Pages 06-07
BRAND COMMITMENTS
IN FRANCE AND ABROAD
Pages 08-09ORGANISATIONS AND NGOs
SUPPORTED IN 2014
EARLY YEARS
DEVELOPMENT
AND PARENTAL
SUPPORT
Pages 10-13
THE
FOUNDATION’S
CAUSES
EDUCATION
AND ACCESS
TO CULTURE
Pages 14-19
PROTECTING
CHILDREN
AGAINST
ISOLATION
Pages 20-23
ACCESS TO
TREATMENT
AND FIGHTING
POVERTY
Pages 24-77
Pages 28-29
NEW PROJECTS IN 2015
Pages 30-31
GET INVOLVED WITH THE FOUNDATION
ÏDKIDS Act For Kids activity report Fondation d’entreprise - 2014
Publishing director Jérôme Obry Chief editor Cécile Delivre Editorial secretary Anne-laure Troublé
Design Pierre-André Descamps Contact Cécile Delivre 162, bd de Fourmies 59100 Roubaix – France
Printed onFSC paper
EDITOR’S LETTER
Our business’s economic landscape has
changed at an alarming rate as a result of
rising tendencies for group purchasing (due
to new communication technologies) and the
globalisation of needs and services.
The three founding brands leading this
project are:
OKAÏDI (inspired by the Scouting movement)
OBAÏBI (inspired by the Cubs) OXYBUL éveil
et jeux (inspired by Montessori).
We need to be agile and reactive, and support
people over the long term if our financial and
social project is to be sustainable.
To carry the essence of this ethos over
to the ÏDKIDS community, the OKWORLD
foundation is changing its name to become
the "ÏDKIDS Fondation d’entreprise" while
preserving its pledge: To use economic
resources to help children grow up with a
sense of belonging to become responsible
adults who inspire others.
We need to draw on the strength of our
roots - our beliefs, values and experience;
and the ambition of our dreams - our vision,
dedication and creativity.
We also need to pave the way for all this to be
passed on to future generations so they can
confront the challenges that await.
For almost 20 years, our ambition has
always been:
"TO WORK TO MAKE A BETTER WORLD FOR
GROWING CHILDREN"
Our 10-year VISION project is to unite all
our staff, customers and partners in one
place where they can find our "ACTIVIST"
(RESSEBraC) and "BENEFICIAL" Brands
(to help children develop).
The name of this new global platform is:
ÏDKIDS (an Activist identity and ideas which
are Beneficial to "KIDS")
Its charter of commitment will be "ACT FOR
KIDS", a hallmark which guarantees the
promise of our original mission: working to
help children.
This is the mission the Foundation
pursues, by supporting different initiatives,
particularly projects aimed to protect
vulnerable children and promote education
from an early age.
To implement these projects, the Foundation
creates lasting partnerships with NGOs such
as Interaide, who have front line involvement
with the needs of the populations in the
countries our group manufactures in.
It also supports local non-profit organisations
in France who work to help the community,
with the help of employees who volunteer to
take on an ambassador-witness role in the
schemes undertaken.
Consequently, the foundation reaches
out to the social responsibility of all
our stakeholders: customers, partners,
shareholders, suppliers, organisations and
employees.
Jean Duforest
Chairman of the ÏDKIDS Fondation d’entreprise
About us
Okworld was set up in 2003, and became a Fondation d’entreprise
in 2007.
It stemmed from ÏDGROUP’s wish (Okaïdi, Obaïbi, Jacadi, OXYBUL
éveil et jeux, ÏDKIDS) to combine human and economic interests to
achieve sustainable growth.
Child development, child protection and children’s rights are the
essence of the foundation’s initiatives.
The foundation is funded by the company’s profits, which means
that our brands and employees all contribute to the ventures that
Okworld supports.
Where we operate: as a Fondation d’entreprise, Okworld supports
projects in the countries where the ÏDGROUP brands manufacture
and distribute their products.
WHAT TYPE
OF WORLD DO
WE WANT TO BUILD
FOR OUR CHILDREN?
OUR
GOVERNANCE
An annual general meeting
An annual executive board
meeting
€170,000 of which:
€60,000 Okworld Foundation
€110,000 Eveil et Jeux Foundation
300,000 items of clothes and 12,000 toys
given to charities
VALUE OF DONATIONS IN KIND
AS PURCHASE PRICE:
€1,500,000
26 ORGANISATIONS AND
4 NGOS SUPPORTED
A board: project operations
committee (3 times a year)
To reach out to the social responsibility of all our stakeholders:
customers, suppliers, partners, shareholders, and especially
ÏDGROUP employees.
The board applies the strategic framework, reviews and selects
funding applications and is accountable to the directors.
Breakdown
of donations by COUNTRY
•Material: ÏDGROUP donates clothes and toys to the organisation
Dons Solidaires, and other charities, who then distribute them to
underprivileged families in France. ÏDGROUP has also set up a
social enterprise in Bangladesh by donating manufactured surplus
stock.
India
21,5%
France
42%
Madagascar
21,5%
Bangladesh
12,5%
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€213,000
ÏDGROUP DONATIONS IN KIND
To undertake beneficial and activist activities to help vulnerable
children.
•Human: ÏDGROUP allows employees to take part in initiatives to
help children in their work time, through its Employee Involvement
scheme.
€383,000
DONATIONS IN FRANCE:
The founders, directors and board members set out the
foundation’s key strategic directions and causes based on the
previous year’s activity and accounts reports. The budget for the
current year is approved and voted at the general meeting.
Our mission
•Financial: the Okworld foundation is funded by the ÏDGROUP
brands’ profits. Partner foundations who share our values co-fund
joint projects to protect vulnerable children.
FINANCIAL DONATIONS 2014:
NGO DONATIONS (OUTSIDE FRANCE):
The founders, directors, treasurer, auditor and board members
ensure that the framework, ethics and direction adopted are duly
followed.
Our resources
KEY FIGURES 2014
80 EMPLOYEES TOOK PART IN ONE
OF THE FOUNDATION’S PROJECTS
Breakdown
of donations by Cause
Access to
treatment
14%
Early years
development
39%
Combating
isolation
and abuse
30%
Funding
education
17%
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OUR BRANDS’
COMMITMENT
IN FRANCE
AND ABROAD
In France, the Okworld and Eveil
ÏDKIDS GROUP has been committed
to its RESSEBraC for many years:
Entrepreneurial, Social, Societal
and Environmental Responsibility
of our Brands for Children.
Each brand is involved in RESSEBraC
initiatives to help children, and
makes its own commitment.
et Jeux foundations (under the
patronage of Fondation de France)
Okaïdi helps children to be responsible
and take charge of their future.
support
organisations
working
with vulnerable children in France,
and
Obaïbi is there to help small babies
develop in confidence.
encourage
our
company’s
employees to get involved.
ÏDGROUP gives its staff the chance to be part of an emotionally
Jacadi captures the magic and conveys
the best of childhood.
rewarding endeavour, by volunteering with the charities supported.
These projects create a special bond between our company, the
charities, the volunteers and the beneficiaries.
OXYBUL éveil et jeux nurtures
each child’s talents.
Across the world, as a Fondation
Rigolo Comme La Vie offers childcare facilities
which bond communities from the early years.
d’entreprise, Okworld traditionally
supports projects in countries where
we have factories. Beyond having a
ÏDKIDS works to make a better world
for growing children.
simple business relationship with
those countries, we want - and
we have a responsibility - to run
The ÏDKIDS Fondation d’entreprise works
to prevent vulnerability in childhood.
programmes which help children to become independent and support
parents.
Our partner NGOs identify needs among the populations through
organisations who know the local communities and work among them.
ÏDGROUP also organises its own projects in these countries, like the
schooling project set up in Bangladesh with Grameen education.
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7
ORGANISATIONS AND NGOS SUPPORTED IN 2014
International
INTER AIDE
LE BICE
Inter Aide works with
its partners on site to address
local needs, and supports
projects promoting childhood
development, education and
health. The Okworld foundation
has been funding Inter Aide
projects since 2005.
BICE (International Catholic
Child Bureau) is specialised
in the protection of children
and promotes the development
of childhood in all forms
(protection, food, care,
education).
GRAMEEN
SHIKKHA
GOOD HEAL
TRUST (GHT)
SOS VILLAGES
D’ENFANTS
PFC (PLAYING
FOR CHANGE)
POUR LES YEUX
DU MONDE
Grameen Shikkha is an NGO
in Bangladesh. Its mission is to
provide education for children
in rural areas. It is part of
the Grameen group founded
by Muhamad Yunus (winner
of the Nobel peace prize).
Good heal Trust is an NGO
in Bangladesh. It specialises
in providing healthcare aid to
the poorest populations. With
the help of GHT, Okworld has
opened a dispensary for children
in the slums of Dhaka.
This organisation enables
children from the same family
to stay together in foster care.
Since 2005.
Playing for change promotes
education through music in
developing countries.
In partnership with Okaïdi,
music classes have been
introduced into schools
in Bangladesh.
Pour les yeux du monde
runs health and education
programmes in Cambodia
for very poor families.
ANAK
Anak gives Indonesian children
and teenagers in poor rural
areas access to a good
quality education and
healthcare supervision.
In France
LE RIRE
MÉDECIN
Clowns from
the organisation put
on improvised and
customised shows
to children in hospital
and their families, in 14
hospitals across France.
They always work in
pairs, and have artistic
and medical training.
JOKER
Joker runs an activity
centre for disabled and
autistic children outside
school hours.
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THÉODORA
This organisation puts
a smile on the faces of
children in hospital, or
who are autistic or have
multiple disabilities
with its professional
clowns.
ÉCOUTE MES
HISTOIRES
This organisation holds
storytelling sessions
for all children. It has
produced a book for
the visually impaired,
and runs workshops for
autistic children.
LA
SAUVEGARDE
DU NORD
This organisation supports
children and teenagers
suffering from mental,
academic, family or
social issues. It cares for
disabled children under
7 years of age at the
Lino Ventura Institute, a
medical-social centre.
LE PÈRE
NOËL EST-IL
UN ROCKER ?
This organisation holds
concerts to raise funds
so that underprivileged
children in the Lille
area receive presents
at Christmas.
AMITIÉ
PARTAGE
VIVE LES
VACANCES
This organisation
distributes food
and clothing to the
underprivileged in
Roubaix.
This organisation
helps underprivileged
children in Lille
and Roubaix by offering
extra tuition and
days out.
SPRENE
FRANCE
PARRAINAGE
ARTS ET
REJOUÉ
DÉVELOPPEMENT The Rejoué organisation
L’ENFANT
BLEU
In France,
this organisation
provides emotional
support for children
in difficult family
circumstances thanks
to sponsors. Elsewhere
in the world, it gives
children access to
schools and medicine.
This organisation
contributes to children’s
development by running
artistic and creative
workshops in
underprivileged areas.
This organisation
provides psychological
and legal support for
children who are victims
of abuse and also does
prevention work.
This organisation
works for child
protection and takes
in children who have
been placed in care
by the courts.
APFEE
MOM’LILLE
This organisation runs
reading workshops
for children starting
primary school, to
prevent vulnerable
children from
academic failure.
This organisation
organises meet ups
between artists
and children and
encourages back-towork initiatives, social
mix and creativity.
9
helps to integrate people
who are on the fringes of
the working population.
It collects toys and books
which it then sorts,
cleans, repairs and
repackages before selling
them at low prices.
LES PT’ITS
CHANTIERS
DE LA VIE
This organisation fights
poverty and works with
social workers
to provide tangible
solutions, by renovating
and personalising
children’s bedrooms.
DONS
SOLIDAIRES
SPARADRAP
is a platform which
collects unsold
items from companies
and donates them
to charities and those
in need.
Sparadrap’s mission
is to prepare children
and their parents for
a stay in hospital or
a treatment by telling
them everything
they need to know.
TRISOMIE 21
LE ROCHER
This organisation
provides a better
quality of life and
independence
for people with
Downs’ syndrome.
This organisation runs
learning and social
activities for
young people and
neighbourhoods.
Volunteers of this
organisation choose
to live on council
estates.
Inter
Aide
working with local
EARLY YEARS
DEVELOPMENT
AND PARENTAL
SUPPORT
organisations
PLACE: INDIA, Mumbai
NUMBER OF BENEFICIARIES:
7,200 families and children
TOTAL BUDGET: €224,000
OKWORLD FUNDING:
€70,000 per year
Working with
families in the
shanty towns and
vertical slums of
Mumbai
“Early learning activities have
been set up for 0-3 year olds to
nurture the mother and child bond ”
For women in the slums, life is about hand-to-mouth survival, and most of them don’t
know how to stimulate their young children. That’s why early learning activities for
0-3 year olds have been set up by a number of local organisations to nurture the mother
and child bond. Okworld has been supporting this project in India for 10 years. After
originating in Pune, it’s now being set up in Mumbai, where there is the
biggest need.
In parallel, social assistance is provided for families who have left the shanty towns to be
rehoused in high rise buildings, to help them adapt to their new environment and learn
how to behave in the communal areas, for example.
Le BICE and
Aïna Trust
The period from birth to three years is crucial for a
child’s development. If they lack stimulating activities and
don’t bond closely with their mother, they may suffer a
developmental delay which can be difficult to rectify. The
Okworld and Eveil et Jeux foundations support a number
of schemes in India, Madagascar and France to promote
early years development. In France, Rigolo Comme La Vie
childcare centres base their learning ethos on diversity.
PLACE: INDIA, Karnataka
Early years development and
training nursery nurses
So that mothers from the poorest parts of Karnataka don’t have to take their children with
them to work in the factory (often in catastrophic conditions), the Aïna Trust organisation
spoke to families to find a better solution, and subsequently offered nursery nurse
training for a number of women who used to work in the factory.
60 children minded and 20 nursery
nurses trained
As a result, 60 children are
now looked after during the day
by women who are paid partly
by the parents and partly by the
organisation. In 2015, they are
set to share their experience
by training nursery nurses in
state-run nurseries.
OKWORLD FUNDING:
€20,000 per year
“ 60 children are minded
10
during the day instead
of going to the factory
with their mothers ”
11
Inter
Aide
with 2 local organisations:
Kozama and Koloaina
EARLY YEARS
DEVELOPMENT
AND PARENTAL
SUPPORT
Organisation
Joker
PLACE: FRANCE, Croissy sur Seine
“Open a specialised unit
PLACE: MADAGASCAR, Antananarivo
to help care for autistic
children aged 1 and up ”
1,200 children and 1,000 families Carole Provost (OXYBUL éveil et jeux)
OKWORLD AND EVEIL ET JEUX
OKWORLD FUNDING:
FOUNDATION FUNDING:
€30,000 per year
gain confidence in
themselves and
their ability to raise
their children ”
Early learning workshops for mothers in Antananarivo’s slums
In Madagascar, 81% of the population lives below
the poverty line. In the deprived parts of down town
themselves and their ability to raise their children.
Antananarivo, children are often left to their own devices; they lack
support, emotional security, and opportunities to play and assert
themselves.
To aid their development, early learning workshops have been
introduced for very young children (aged between 0 and 2 years),
but also for the mothers, to help them gain confidence in
For some children, who don’t attend nursery school due to
emotional deprivation, aggressiveness or a difficult home life,
groups are organised at the early learning centre 4 times a week
to help boost their development so they can get into
Organisation
Rigolo Comme La Vie
PLACE: FRANCE
900 children looked after
RIGOLO COMME LA VIE IN 2014:
the preschool system. Home visits are also carried out to
help and support the families.
€5,500
Providing support for autistic
children as early as possible
activities for the progress
and well-being of children with disabilities and
their families. In France, children are now being diagnosed with
The Joker organisation develops
illnesses earlier on, however there is virtually no support network
to speak of.
are closed, school holidays, and an after
school club every day)
111 employees and 900 children looked after
32 partners: businesses and local communities
used for imitation exercises, to teach them how to
communicate and respond.
Organisation
La Sauvegarde du
Nord FOR THE LINO
VENTURA INSTITUTE
Nurseries for learning
to live together
PLACE: FRANCE, Lomme near Lille
49 children per year
More than just a daycare solution, each Rigolo Comme La Vie nursery is organised around
an educational programme based on the ethos of "Living and growing together". All the
nurseries seek to mix social backgrounds and are involved in the local
community. Some of them take the notion of mixing to the next level
by bringing pensioners and children together (known as intergenerational
nurseries), or by including children with multiple disabilities.
The nursery’s main focus is to
create a childcare set up where
parents become veritable partners
and are on an equal footing with
the Rigolo Comme La Vie childcare
professionals. The parents are
considered
as
partners.
Our
principle: co-education.
“ Each nursery is organised
around an educational
programme ”
12
At the end of 2013, Joker decided to open a specialised care unit
to offer early stage support to autistic children from 1 year old. The
centre has a cognitive stimulation room and a room
A Snoezelen sensory development
room at the Lino Ventura IME
FOUNDATION FUNDING:
€10,000
10 nurseries, 1 micro-nursery and 1 out of
school club (for Wednesdays when schools
16 children each week
STAFF MEMBER:
TOTAL BUDGET: €224,000 “Helping mothers
“A sensory and motor
skills environment
to stimulate children ”
The Lino Ventura IME is a medical
and social establishment which provides
daycare for children with a disability aged from birth to 6 years.
When it opened its new premises in Lomme, the Lino Ventura IME was able to introduce
new facilities thanks to donation funding, to improve the care provided for children with
a new Snoezelen room. It is a sensory and motor skills environment which stimulates
children using special visual, sound, smell and touch effects.
The Rigolo Comme La Vie Noémi nursery also provides development activities in a
Snoezelen room for children with disabilities.
13
Grameen Shikkha
EDUCATION
AND ACCESS
TO CULTURE
20 nursery school classes for
the poorest children
35 km from Dhaka
PLACE: BANGLADESH, 17 villages
20 preschool centres take
in 600 children from some of the poorest populations. These classes
Dotted across 17 villages situated 35 km from Dhaka,
prepare the children to help them get a place in a state primary school - they all got
into a primary school in 2014. Set up in 2010 by Grameen Shikkha in partnership with
Okworld, these 20 centres have enabled 2,400 children to learn the
OKWORLD FUNDING:
€13,000 per year
alphabet and numbers.
This success is partly due to the meetings organised
regularly with the parents (attended by 75% of them)
to get them involved in their children’s education, and
regular training delivered to teachers.
“2,400 children
have learnt
the alphabet
and numbers ”
Organisation
Pour les yeux
du monde
The school for children
of "farmers without land"
PLACE: CAMBODGE, Kompong Speu
Kompong Speu primary school, opened in 2012 and teaches 60 children from
remote villages in this extremely poor province of Cambodia, where the nearest
state school is more than 50 km away. They learn to read, write and count, but also how
to play with other children. They also learn about drawing and sport as they
spend their time at home helping their families in the fields. The school also gives the
children a meal to make sure they eat
every day. A donation from Okworld meant
they were able to redo the playground, which
was insalubrious during the monsoon season.
Julie, from the Jacadi store in Saint Jean de Luz,
gives us regular updates on the school from her
aunt who works for the organisation.
60 children
STAFF MEMBER:
Julie Guitard (Jacadi)
OKWORLD FUNDING: €5,000
“ Learning to read,
A child’s personality is shaped from the age of 3, through
language development, social interaction and play at
nursery school, and compounded by foundation skills such
as reading, writing and counting learnt at primary school.
Okworld supports a number of projects in France and
throughout the world to give children access to nursery
school, primary school and culture, and to help the most
vulnerable children.
write and count
but also how to play
with other children ”
14 nursery schools prepare
children for primary school
Komaza supports
14 nursery schools located in the midst of poor neighbourhoods.
Working
with
educational
authorities,
the
organisation
They help children aged between 3 and 5 with learning difficulties so they can go on to
get a place at primary school. The parents pay just €1.50 a month, and may be entitled
to subsidies if they are in financial difficulty. Kozama
also works with teachers to provide extra tuition to
small groups of children once they arrive in primary
school, to help them catch up.
Fun and innovative teaching methods are
used to keep the children interested and make
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it easier for them to learn.
INTERAIDE, Kozama
PLACE: MADAGASCAR, Antananarivo
2,300 children in nursery school
3,000 children having extra lessons
OKWORLD FUNDING:
€30,000 per year
“Help children with
learning difficulties
to get a place at
primary school ”
15
Grameen Shikkha
EDUCATION
AND ACCESS
TO CULTURE
Organisation
ArtS
et développement
PLACE: BANGLADESH, Dhaka
1,200 children in primary school
PLACE: FRANCE, Marseille BUSINESS SOCIAL OKAÏDI:
€40,000 per year
1000 children and their families
STAFF MEMBER:
Nicolas Voisin (OXYBUL éveil et jeux)
FOUNDATION FUNDING: €5,000
A social business gets
1,200 children
into school
10 primary school classes for
600 children from the slums of Dhaka in
2014, Okaïdi funded 10 more classes in 2015,
providing schooling for 1,200 children in total.
After opening
“ 1,200 children in school
in a Dhaka slum ”
The children will attend the primary school for 5 years
on a part-time basis so they can continue to help their
parents. At the end of the programme, they will be
given the certificate required to get into a
state-run high school.
Art workshops in
the northern districts of Marseille
The organisation "Arts et Développement" specialises in giving underprivileged
populations access to culture. Every Thursday, an artist and an educational
worker from the Cité de la Solidarité social centre hold a street art workshop for young
people from this area in northern Marseille. The organisation regularly organises
cultural outings because "Museums aren’t out of date" and holds an exhibition in the
community once a year to display the children’s artwork. The organisation also
shares its expertise with the local social centre, which they work
closely with, so that similar schemes can be run on a permanent
basis. Okworld has been supporting the organisation for 2 years and this project is
“ Street art workshops,
cultural outings, exhibitions... ”
supervised by an employee at the Marseille store.
This initiative was able to off the ground as a result of a social business: Okaïdi
collects surplus production from a supplier partner and sells it at very low
prices to "Ladies" from the Grameen distribution organisation. Okaïdi funds the
20 classes with the money made from this business. Most of the "Ladies" take
out a micro loan to purchase their stock; they buy the clothes from Okaïdi before
selling them on to make a profit.
“Learn more about this scheme on YouTube:
www.youtube.com/watch?v=VQ-tExa-QW8”
Bringing music to schools
In 2015, pupils at these schools were also given music lessons, where
they sing both Bangladeshi songs and the alphabet in English.
Meeting up to enjoy music,
painting or the theatre
Located on the border between state housing estates and a wealthier neighbourhood,
the Môm’Lille centre looks after children after school and gets families from different
backgrounds to mix by applying a means-based fee system. The organisation also holds
workshops for children and professional artists, most of whom are trying to enter the
workforce, and outings such as a visit to the Garden of Giants in Lille,
where children narrated and rewrote Little Red Riding Hood.
Organisation
Môm’Lille
PLACE: FRANCE, Lille
STAFF MENBER:
Nathalie Mesny (OXYBUL éveil et jeux)
FOUNDATION FUNDING:
€2,000
16
“Workshops for children
and professional artists ”
17
Organisation
Anak
EDUCATION
AND ACCESS
TO CULTURE
PLACE: INDONESIA, Bali
Organisation
Vive les vacances
Tuition and weekend leisure
activities for children in Roubaix
PLACE: FRANCE, Roubaix
STAFF MEMBER:
Learning activities
for Indonesian children
Juliette Watine (ÏDKIDS)
OKWORLD FUNDING:
€3,700
Many poor farmers and Bali day workers cannot afford to send
their children to school (which is not free). So Anak set out
to provide free access to schools and extracurricular activities
to as many children as possible. Lessons are only held in the
morning, so the organisation offers learning and play
activities in the afternoon. The parents fully understand the
importance of education and are very much involved, and the
children are all eager to take part in story telling or
50 children
This is the 3rd year that Okworld has worked with the organisation Vive les Vacances,
set up by students at EDHEC business school. Denis, who sponsors the organisation at
ÏDNOVANT, joined the children for a fun and educational weekend for the second year
running.
STAFF MEMBER:
Denis Giraudon (ÏDNOVANT)
FOUNDATION FUNDING:
50 children from the deprived suburbs of Lille and Roubaix on a
trip to the Bay of Somme, where they visited a museum, played games
and went for walks by the sea. And it doesn’t end there! In March, other
children enjoyed a Sunday trip to Bruges... Vive les vacances !"
"The scheme took
€8,000
Denis (ÏDNOVANT)
poetry competitions, and traditional dances or
plays which they then perform in the village.
“A fun and educational weekend”
“ Provide free access
to schools and
extracurricular activities
to as many children
as possible ”
Organisation
Le Rocher,
Extra tuition and support
for inner city children
oasis des cités
PLACE: FRANCE, Les Mureaux
60 children
STAFF MEMBER:
Quentin Poignant (Jacadi)
“ Extra tuition 4 times
a week and activities
during the school
holidays ”
18
Having met many families who no longer knew how to cope with their children dropping
out of school and hanging round at a loose end, the organisation Le Rocher Oasis
des Cités (inner city oasis) organises extra tuition sessions 4 times a week as well as
activities during the holidays. The organisation’s members have chosen to live in an
inner city environment so they frequent the people who live there every day. In 2014,
the Okworld foundation decided to help
the organisation with a programme to
prevent young people dropping out of
school, enabling them to support ten extra
children. Quentin Poignant from Jacadi
attended one of the sessions: "I got the
chance to meet many other volunteers and
about forty young people. The experience
taught me a lesson about sharing and
respecting others: you have to forget
about who you are and where you come
from and concentrate on helping others,
who need it."
Organisation
Reading workshops for 1st year
primary pupils
APFEE, Coup de pouce
The Coup de Pouce Clé - meaning helping hand - method invented by a researcher at
the INRP (French institute of educational research) is aimed at 1st year primary school
pupils who struggle with learning to read, particularly when their difficulties result from
a lack of support at home for children living in underprivileged areas. During the club
sessions, reading assistants trained by the Coup de Pouce organisation and remunerated
by local authorities, help children get to grips with reading using fun and
personalised learning methods.
STAFF MEMBERS:
Fanny Gouche (ÏD VALEURS)
and Delphine Quivy (ÏDKIDS)
FOUNDATION FUNDING:
€2,000
“ A method invented by
a researcher at the INRP
(French institute of
educational research) ”
19
Organisation
PROTECTING
CHILDREN
AGAINST
ISOLATION
LE RIRE MEDECIN
Clowns at a hospital in
an underprivileged area
PLACE: FRANCE, Bondy
NUMBER OF BENEFICIARIES: 2,500
Situated in Bondy, in the Seine-Saint-Denis department just outside
Paris, Jean Verdier hospital lies right in the centre of an ill-reputed
multicultural area where employment and community problems are
rife. This means the General Paediatrics unit treats patients of many
different nationalities. So comedians from Rire Médecin are specially
trained to deal with all the different cultures they come across, and
they play an important role. They help children and their families
to fit into the hospital environment. Play and music open
up channels of communication other than language and encourage a
dialogue between cultures.
STAFF MEMBER:
Céline Ritel (ÏDKIDS)
FOUNDATION FUNDING:
€5,000
Every year the clowns organise almost 100 play days in the
paediatrics department and make over 2 800 visits to
children, parents and caregivers. They are there every Monday
and Wednesday, and this regularity - implemented as a result of Okworld’s
contribution - is an essential aspect of what Le Rire Médecin does.
Clowns for autistic children
Organisation
Théodora
For the 2nd year running, the Okworld foundation supported the work
done by Théodora for autistic children at an Educational Medical Centre
(IME) in Les Yvelines. Emmanuelle Vedrenne, Manager of Théodora,
explains:
PLACE: FRANCE,Yvelines
STAFF MEMBER:
Manuella Garcia (OXYBUL éveil et jeux)
FOUNDATION FUNDING:
€8,000
Family problems, handicap, illness... a child can find
themselves cut off from society at any point in their life.
Many organisations are dedicated to putting the smile back
on the faces of children in hospitals, organising activities
for disabled children, or helping children with difficult home
lives. The Okworld foundation supports these projects,
sponsored by our group’s employees.
"It is a financial partnership but it is also, more importantly, a
heartfelt pledge on behalf of the Okworld foundation
team and the ÏDGROUP employees. Thanks to the group’s
generosity and strong involvement, dozens of autistic children
receive visits twice a month from the bright and cheerful Mr & Mrs
Dreams, the organisation’s professional clowns. With their fun
and caring approach, they bring laughter, fun and surprise to the
children. Very gently, using songs, rhymes, soft toys, or finger
puppets, they gradually manage to communicate with the children."
Making hospital stays for children
less frightening
For 20 years, SPARADRAP has been informing
children and parents about treatments,
hospital stays, pain management and the role
of families. In 2014, the organisation decided
to hold regular sessions at Trousseau
hospital in Paris and Creteil hospital so
they could offer better support for children, their
families and healthcare professionals. Okworld
has been supporting this organisation for 2 years.
"As an employee at the company, I was delighted to be able to sponsor this wonderful
organisation. We have no idea how common this type of problem is, and we only
realise it when it affects us personally. I got the chance to go along to one of their sessions at
the Trousseau hospital in Paris. That’s when I really understood everything this organisation does
for families with a child in hospital. A lot of parents are sorry that they didn’t know about this
organisation sooner, as it could have helped and advised them when their child was in hospital."
20
Marc Garcia (Oxybul)
Organisation
Sparadrap
PLACE: FRANCE, Paris area
150 children and their families
STAFF MEMBER:
Marc Garcia (OXYBUL éveil et jeux)
FOUNDATION FUNDING:
€2,500
21
Organisation
Organisation
Trisomie 21
PROTECTING
CHILDREN
AGAINST
ISOLATION
PLACE: FRANCE, Nord department
3,000 children
STAFF MEMBER: Rita Lafond OKWORLD AND EVEIL ET JEUX
FOUNDATION FUNDING:
€8,000
SPRENE
Well-being workshops
for children in care
In 2013, Okworld funded hairdressing and reflexology workshops as
part of the "Time for you" project run by Capreau house which homes
70 children placed in care aged between 3 and 8 who often suffer from
nightmares and bed-wetting. In 2014, Okworld continued to finance
these "well-being" workshops which help to improve self esteem.
Furthermore, ÏDGROUP also held a solidarity day where the company’s employees tidied
and repainted the children’s relaxation room.
70 enfants
STAFF MEMBER:
Amélie Demuyter (RCLV)
SOLIDARITY DAY: Tidying up and
painting the children’s relaxation room
12 employee volunteers
Organisation
Getting to know
each other
to understand
each other
France
PARRAINAGE
STAFF MEMBER:
Stéphane Brabant (ÏDKIDS)
“ Raise awareness
of what Down’s
syndrome people
are capable of
to help them fit
into a mainstream
setting ”
Trisomie 21 raises awareness about what people with Down’s syndrome are
capable of to help them fit into a mainstream setting. The organisation
also supports their families and raises awareness of Down’s
syndrome among the public. The Okworld foundation has been supporting
this organisation for three years.
In 2014, our donations funded 3 days out for the children to local museums such
as the Louvre in Lens or the LAM in Villeneuve d’Ascq, and a weekend away with
families and volunteers. The organisation also upgraded its website to answer
the questions raised by parents of Down’s syndrome children
more informatively.
FOUNDATION FUNDING:
€5,400
Sponsors to build close
and stable relationships
The organisation arranges sponsorships in France for children living
in difficult family circumstances or who have been placed in care.
The sponsors, who are assisted by the organisation, build long-term
relationships with the children to bring them emotional and practical
stability. And there is high demand: in the Nord department, 73
children are on a waiting list for a sponsor. The sponsors
are all volunteers, although the resources required for professionals
to supervise them and monitor the children and families amount to
€1,200 per child. In 2014, the organisation was able to introduce 35 new
sponsors in the Nord: Okworld funding paid for 4 of them.
In France, 2 children die every day
as a result of abuse
"Supported by the Okworld foundation in 2014, L’Enfant Bleu is one of 4 major organisations who
work every day to help and support victims of child abuse. Founded in 1989 by a woman who was
abused herself during her childhood, L’Enfant Bleu provides free psychological and legal
Organisation
Écoute
mes histoires
PLACE: FRANCE, Paris
1,000 children
All children are entitled to stories
The organisation Ecoute mes Histoires writes and reads stories to children in
schools, but also for visually impaired and autistic children. It holds storytime
sessions at an educational medical institution to improve autistic
children’s communication skills and offer them a structured and
rewarding place and time.
They also write stories and have put together a teaching kit for teachers
and educational workers.
STAFF MEMBER:
Emilie Bertout (OXYBUL éveil et jeux)
FOUNDATION FUNDING:
€4,500
“ Reading stories to children
in schools, but also for
visually impaired and
autistic children ”
support for children and for adults who suffered child abuse when they were
young."
“Two psychologists provide counselling, a legal advisor is available to offer advice on legal
proceedings and volunteers man the phones to answer the high number of calls every day from
victims or witnesses.”
Organisation
L’Enfant bleu
STAFF MEMBER:
Anne-Laure Troublé (Bubble)
FOUNDATION FUNDING:
€10,000
“Alongside this, I had the privilege of meeting with a committee of volunteer lawyers which meets
6 times a year to produce concrete proposals for addressing dysfunctions in the legal system
and to change the law. A colossal task which is reaping its rewards. As a result, proposals made
by the organisation have led to a register of sex offenders being introduced, a reform of medical
confidentiality which can no longer be contested in the event of child abuse, and the extension of
the prescription period for sexual abuse from 10 to 20 years. The organisation is currently fighting
to ensure that children’s statements are taken in specialist units with a psychologist present."
“To get its voice heard, the organisation also files complaints for victims in
high impact cases."
"Finally, L’Enfant Bleu runs prevention campaigns in schools and for community workers, such
as mother and baby clinic workers or social workers, to help them identify child abuse better.
An essential movement to safeguard children’s rights..."
22
Anne-Laure (Bubble)
23
ACCESS TO
TREATMENT
AND FIGHTING
POVERTY
Tackling childhood
mortality in Madagascar
Inter aide
PLACE: MADAGASCAR, Manakara
and Farafangana
In the rural areas
of
south
east
Madagascar 1 in
4 children die before
the age of 5 mainly
due
to
malaria,
respiratory diseases
and diarrhoea. To educate the populations, over
a 6-month period Interaide held prevention and
awareness workshops about these diseases
in various villages, and trained "village health
workers". The aim: to explain to families, and
mothers in particular, the importance of boiling
or purifying water using chloride, washing their
hands and using mosquito nets (the only barrier
against malaria). Men were taught how to build
latrines in an endeavour to reduce diarrhoea.
This project, which began a number of
years ago in the Manakara district, has
reduced childhood mortality by 50%!
4,500 children
TOTAL FUNDING: €200,829
OKWORLD FUNDING:
€40,000
“6 mois des ateliers
de prévention et
de sensibilisation ”
“ In the rural areas of south east
Madagascar, 1 in 4 children
die before the age of 5 ”
Good Heal Trust
PLACE: BANGLADESH, Dhaka
A dispensary for school children
in the slums of Dhaka
1,200 children
In Madagascar or Bangladesh, the poorest children often
suffer from a lack of medical care and medicines. Okworld
supports projects to prevent childhood mortality and to
set up dispensaries. In France, the foundation supports
projects which provide material aid and resources for
underprivileged children.
OKWORLD AND ANBER
FOUNDATION FUNDING:
€20,000
“ A nurse and two doctors
treat the children
and their families ”
Thanks to a social business set up by Okaïdi (see p.16) in 2014, 1 200 children are
now attending school in the Mirpur slum near Dhaka. As these children
and their families don’t have access to medical care, Okworld and the AnBer foundation
decided to finance a dispensary in partnership with the Bangladeshi NGO Good Heal
Trust. A nurse and two doctors now treat the young patients and their families and the
600 pupils who started school in 2014 have all had a medical visit.
24
25
Organisation
REJOUÉ
ACCESS TO
TREATMENT
AND FIGHTING
POVERTY
4,300 children and 14 job seekers
ÏDGROUP brands give clothes
and toys a new lease of life
As we are a children’s toy and clothing manufacturer
and retailer, the Okaïdi, Jacadi and OXYBUL éveil et jeux
brands all pitched in to give products a new lease of life.
The initiative got our brands, customers and a number of
organisations on board.
FOUNDATION FUNDING:
€3,000
Rejoué’s Christmas community spirit
Rejoué runs a scheme to get people back into the workforce by sorting, recycling and
selling second-hand books and toys at low prices. In doing so, it contributes to the
sector’s circular economy. The project funded by Okworld was to give out 4,300 toys
to underprivileged children at Christmas. In partnership with 10 organisations
such as the Red Cross and Secours Catholique, Rejoué found sponsors to finance the
toys recycled by the organisation which are then given to children.
Organisation
Les p’tits
chantiers
de la vie
1,000 children
STAFF MEMBER:
Dons solidaires
“Give 4,300 toys
to underprivileged
children at Christmas ”
In 2014, Okaïdi, Jacadi and OXYBUL éveil et jeux donated 322,000 items
of clothing and 12,000 toys, worth a total retail price of €1,500,000, to Dons
Solidaires, a platform which collects unsold items from retailers and distributes
them to charities and people in need.
A new bedroom to feel at home in
Le Relais
"Renovate, decorate, furnish a space where children
in difficulty can feel at home and let everyone
have access to beauty": that’s the idea behind
Les P’tits Chantiers de la Vie. The organisation
deploys community-minded decorating
“Employees prepare
play kits ”
As part of this scheme, Jacadi collects old clothes and shoes from customers
and donates them to Le Relais. This organisation helps to get people back into
work and promotes recycling by giving clothes a second life.
teams to renovate and decorate the
bedrooms of underprivileged children
in partnership with social workers. A number of
charities, businesses and volunteer tradesmen
join in the project to boost the self-esteem of
children with a difficult home life."
ÏDGROUP supports a workshop
and a back-to-work business
Aurély Conraud (ÏDKIDS)
Amitié partage
TOTAL FUNDING: €49,000 OKWORLD AND EVEIL ET JEUX
“ Boosting self-esteem
of children with difficult
living circumstances ”
Christmas presents for all
Launched by EDHEC business school students 18 years ago,
the organisation Le Père Noël est-il un Rocker ? stems from a
quirky concept. They organise concerts, but instead of buying
a ticket, concertgoers buy a toy. These toys are then given to
underprivileged children in Lille and the surrounding area
over Christmas. OXYBUL éveil et jeux has been supporting the
organisation since 2013 by donating toys. Okworld has been
involved with the project for 2 years and in 2014 staff from the
procurement managing department helped the students on the
day they distributed the toys. The concerts attracted
over 6,000 people and 1,500 children received a
Christmas present from the organisation.
26
Organisation
Le père Noël
est-il un Rocker ?
Amitié Partage, a Roubaix-based organisation,
supports people who are most in need and helps
them get into the workforce. To help extremely
poor mothers, the organisation set up a knitting
workshop to help them improve their job
prospects. The women receive individual support
and have regained their self-confidence, and can
now envisage the idea of going back to work.
In 2014, Jacadi and Okworld decided to support this scheme, and a newborn
collection designed by Jacadi was put on sale on the brand’s website and in
3 of its stores. A partnership was set up with Phildar who provided wool and
haberdashery items for the collections, and all the profits were donated to the
Okworld foundation. The scheme was a big hit with our customers, who loved
both the quality of the garments and the community values behind the project.
“Knitters get to see
their creations at Jacadi ”
1,500 children
Ensovo
Ensovo is a business which helps people get into the job market specialised in
logistics and stock processing. After being taken over by ÏDGROUP, the company
then assisted one of its managing directors who was looking for a career change
by buying out this business which helps people enter the workforce. ÏDGROUP
currently owns 20% and supports Frédéric Gérard by outsourcing its logistics
services to him.
27
Organisation and project:
Les Apprentis
d’Auteuil
This foundation takes in, educates, trains and
promotes the employment of young people
in difficult circumstances (social, emotional,
or at risk of exclusion) to help them regain
control over their life and fit into society.
The organisation also helps families in their
parenting role. In July 2015, the organisation
plans to open a meeting place for parents
and children in Loos, near Lille, which will be
a place where children and their families can
find support and family mediation, and build
Globaldrawing
Number of beneficiaries:
150 per year
The organisation was set up by three young
people who decided to cycle round the world
to promote child sponsorship schemes. In
partnership with sponsorship organisations,
they set out to meet sponsored children in Asia
and to find out how their sponsorship has helped
them.
Okworld and EVEIL ET JEUX
foundation funding:
€15,000 donated in 2014
Employee volunteer:
Aurélie Derym (ÏDKIDS)
Okworld and EVEIL ET JEUX
foundation funding:
€3,000
relationships.
Employee volunteer:
Juliette Watine (ÏDKIDS)
2015 PROJECTS UNDER WAY
Les clowns de l’espoir
The organisation gives children who are sick
and undergoing treatments a chance to feel
like a normal child again by meeting with
clowns.
They set out to show children, parents, and
carers that humour, dreams and fantasy
can still be a part of their lives, even when
they’re in hospital.
Okworld has partially funded an interactive
album for very young children which aims to
make hospital stays less scary and to get the
word out about what the clowns do.
3,000 children
Okworld funding:
€8,000
Employee volunteer:
Bruno Bonte (ÏDKIDS)
Prem’up
The foundation stems from the belief that foetal
circumstances affect a child’s life, right through
to adulthood. It funds research, trains healthcare
professionals and offers support for the families
of premature babies. The project supported by
Okworld and the Eveil et Jeux foundation is a
space created for the parents and siblings of
premature babies in the neonatology unit at the
Port Royal maternity hospital in Paris.
28
Place: Paris
80 children
Funding: €8,000
Employee volunteer:
Alexis de Sèze (ÏDKIDS)
Asmae
The organisation comes to the aid of deprived
children by offering them protection and
providing access to education, in France and
7 developing countries. The foundation finances
nursery equipment at a mother and child centre
opened in Bobigny. This centre offers shelter to
homeless mothers with very young children.
Place: Bobigny
80 children and 20 mums
Funding: €8,000
Employee volunteer:
Clémence de la Peschardière
(Jacadi)
CAMSP
The organisation caters for children aged 0 to
6 with development disorders and sensory
impairment. Play is the principal method of
achieving early-stage stimulation. The project
being supported by the foundation is to set up
a sensory garden so that disabled children can
benefit from an outdoor therapy area.
Place: Chartres
80 children
Funding:
€5,000
Employee volunteer:
Corinne Boussuge (Jacadi)
29
"The morning I spent at the Capreau
children’s house was great. It means
a lot to me to be able to help children
in difficulty"
"Okworld is funding a
wonderful project at
the Children’s House in
Capreau, which shows
how much our group
cares"
Jules (ÏDKIDS)
A room repainted
for the children
"Taking part in a local initiative shows employees
what they can do to help. It’s just another way of
demonstrating our group’s values"
Jean-Pascal (ÏDKIDS)
IN 2015,
GET INVOLVED WITH
THE FOUNDATION
Florent (ÏDKIDS)
Employees driving initiatives to help children.
Volunteer
• Take part in a solidarity day (one day a year given by the company).
• Sponsor an organisation’s project (special witness).
2014 SOLIDARITY DAYS:
WHAT OUR EMPLOYEE VOLUNTEERS
HAVE TO SAY
Whether it’s sponsoring an organisation or taking part in a
solidarity day, the employees from our group who get involved with
Okworld come away with an enriching and meaningful experience.
Toys for all
"The whole team joined in to make
sure the children had a great
afternoon and it was a good bonding
experience for our team"
"It was a rewarding day, it’s nice
to help others. We put a smile on
the children’s faces!"
Marianne (Okaïdi)
"An enjoyable time spent with
staff from other brands, we got
the chance to make friends with
each other in a fun, communityminded setting"
Estelle (OXYBUL éveil et jeux)
30
•B
e an ambassador for the foundation, acting as the point of contact
for your brand or department.
Make a donation
You can support the foundation by sending a cheque made out to
Okworld:
162 Boulevard de Fourmies,
59100 Roubaix
If you pay taxes, you can claim 66% of your donation back as a tax
credit [in France].
Keep up with what the foundation is doing at
www.Ïdgroup.com
ÏDKIDS Fondation d’entreprise contact: Cécile Delivre 162 Boulevard de fourmies 59100 Roubaix
cdelivre@ïdgroup.com
Fanny (Okaïdi)
Play kits for the summer
•B
e a "Reporter d’Espoir" while you’re away on business and meeting
a local supplier. Report back on schemes funded by the Foundation
and the organisations in our manufacturing countries.
"A big thank you to the
organisation’s team for such
a rewarding day"
Delphine (ÏDKIDS)
Milk for babies
"It’s good to know that
you can help, even if it’s
only for a short time"
(Okaïdi HR department)
The foundation gets everybody on board:
Staff, Brands, Suppliers, Franchisees,
Partners, Organisations, NGOs...
to protect and support vulnerable children

Activity report 2014

Transcription

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