TEL AVIV-JAFFA HAS IT ALL

TEL AVIV-JAFFA HAS IT ALL
Daniella Davin, Coordinator, Association for Tourism Tel Aviv-Jaffa
TEL AVIV-JAFFA HAS IT ALL
Israel’s capitol of culture and tourism center, the second largest city in the country. It is a city
that has 14 km of sandy beaches and 300 sunny days a year – the city of Tel Aviv-Jaffa.
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So what does Tel Aviv-Jaffa have?
21 museums and 40 art galleries
5 main theaters, among them the Habima national
theater and the Cameri municipal theater
The Israel Philharmonic Orchestra
8 dance centers
One opera
150 outdoor events annually produced by the
municipality of Tel Aviv-Jaffa
24 public libraries
58 hotels
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THE ‘WHITE CITY OF TEL AVIV’
Bauhaus architecture
History awarded Tel-Aviv with pieces of unique architecture, especially the International style of
the buildings.
There is the largest Bauhaus collection in the world, which led UNESCO to declare the ‘White City
of Tel Aviv’ as a world heritage site. If Tel- Aviv has a reason to enter The Guinness Book of Records,
it may well be because of the 4000 International-style houses, standing in the center of the city.
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Culture and Tourism areas
JAFFA – Home for Three Religions, One God
Frequently referred to as the oldest functioning port city in the world, is the main anchor
for modern Tel Aviv. It is awash in historic monuments and feels more traditionally Middle
Eastern, where Jews, Christians and Muslims reside in harmony. Today, the two cities are
officially one - called Tel Aviv-Jaffa - and while they may look and feel quite different,
together, they create a unique fusion of Levantine, Arab, European, Jewish, modern and
ancient influences. They complement and complete one another.
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Culture and Tourism areas
Today, thanks to the investment and support of the municipality
of Tel Aviv-Jaffa, Jaffa’s port continues to act as a fisherman’s
port, while offering a variety of cultural activities, urban leisure,
trade and tourism to the public.
Nalaga’at Center meaning ‘Do Touch’ in Hebrew, located at
the Jaffa port, opened on the basic belief that every human
being has the right to contribute to the society in which he/she
lives.
A visit to the Center will change the way you think, the way you
feel, the way you are...
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Culture and Tourism areas
Jaffa’s First Train Station was inaugurated in 1892 as part of the railway line running to and
from Jerusalem. Today, it is just one of Tel Aviv’s noteworthy preservation projects: The original
station, train tracks and cars, along with the surrounding buildings have been renovated and
reopened as a cultural hub, and is one of the city’s top attractions.
Ilana Goor museum is also her home with warmth and character that only
a home can exude. It embodies the principles that guide Ilana in her work:
The old with the new, and the rural and traditional alongside the industrial and
cutting-edge.
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Culture and Tourism areas
SARONA, former Templars Colony – In the coming years,
37 of the site’s buildings will be transformed into a complex
comprising a visitor center, 40-dunam park, and cultural
institutions.
Tel Aviv Port was founded in 1936. It was the first Hebrew
docking port established in Mandatory Palestine. After
substantial renovation, it is now one of Tel Aviv’s most
vivacious areas, and is one of the liveliest quarters of Tel
Aviv for both nightlife and as a daytime hangout.
Bialik Street, the Charming and Well Defined Culture
Area has benefited greatly from Tel Aviv’s preservation efforts.
The small strip houses, some great examples of Bauhaus
design, and a small museum dedicated to this architectural
movement. Other noteworthy sites located here are the city’s
first municipal hall, the recently renovated home of the street’s
namesake, Haim Nahman Bialik, Israel’s poet laureate, and
the Rubin museum.
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Culture and Tourism areas
The Habima Theater Complex situated on Habima Square, also known as the Orchestra Square, is
centrally located, and also includes the Helena Rubenstein pavilion and the Mann Auditorium, home of
the Israel Philharmonic orchestra. The square is being transformed into a modern public space designed
by leading Israeli sculptor Dani Karavan.
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CULTURE AROUND THE CLOCK
The municipality of Tel Aviv-Jaffa devotes its resources to support and enrich its cultural
institutions and bodies, creating Culture Around the Clock.
The Association for Tourism Tel Aviv-Jaffa: Combines visits to museums during its guided tours in the city.
Does not cease in creating new touring routes.
It also operates the Tour bus around the city.
Our monthly newsletter, distributed to: foreign embassies in Israel, Israeli consulates and Ministry of
Tourism offices around the world, foreign journalists and tourist bodies, focuses on new exhibitions
and museums - a cultural communication to attract tourism.
We issue an annual City-Pass booklet, that has large discounts for cultural events held in the city.
It is granted to every tourist arriving to the city, and is done in cooperation with the Tel Aviv Hotels
Association.
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TEL AVIV ART YEAR 2011-2012
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We are glad eekend
Tel Aviv Art W 2012
,
March 21-24 nd is the main
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21-24, Marc
Pecha Kucha
Tel Aviv
Wednesday
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March 21, 20
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arch 22, 2012
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We are glad to
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Tel Aviv Art We nnounce
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March 21-24, 2 kend
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21-24, March 2
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Tel Aviv Art W
eekend is the
main
event of Art Y
ear which will
mark
the opening of
the new buildin
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the Tel Aviv Mu
seum of Art.
Pecha Kucha
Tel Aviv
Wednesday
March 21, 201
2
Tel Aviv Muse
um
Marathon
Thursday, Marc
h 22, 2012
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TEL AVIV ART YEAR 2011-2012
Background
In 2011, the Tel Aviv Museum of Art will open its new building – a unique iconic structure.
The new building is already generating great excitement
among art and architecture fans around the world.
The museum’s permanent collection will exhibit the most
important and extensive display of Israeli art.
The city of Tel Aviv-Jaffa will celebrate the opening of the
new museum and its art in a year-long series of events,
exhibitions,conferences, educational and community initiatives.
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TEL AVIV ART YEAR 2011-2012
Objectives
In the urban space: the Museum will serve as a hub and starting point for activities held by
the art community, directed to the public at large.
Creating and promoting collaborations with museums located in the Tel-Aviv area.
There will be a special focus on contemporary art that highlights the nightlife of a city that
never sleeps.
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TEL AVIV ART YEAR 2011-2012
Target Audiences
Art enthusiasts.
The public at large
(with an emphasis on younger crowds).
International visitors
(curators, museum directors, art critics, gallery owners, tourists).
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TEL AVIV ART YEAR 2011-2012
Calendar of Art Year Events in 2011- 2012
September 2011: Art Year activities are launched in the city’s school system
Educational program
The Municipality’s Education Administration together with Tel Aviv Museum of Art, will
reinforce the bond between students and the museum.
Local and international exposure
For art and cultural institutions in the city, achieved through:
1. Municipal activities – All departments within the Municipality will collaborate for the Art Year.
2. Activities in the public space – international signs, posters, and global advertising media.
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TEL AVIV ART YEAR 2011-2012
First peak:
October 2011 – inauguration of the new building of Tel Aviv Museum of Art and meetings
of its Board of Trustees.
Winter event – Art and culture in the city.
Second peak:
March 22-24, 2012 – Art Weekend, which will culminate with an open-air art show at the
Museum campus.
April-July 2012 – Events and International Conferences.
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TEL AVIV ART YEAR 2011-2012
Art Year Legacy 2012
A global contemporary art event will be held in Tel Aviv-Jaffa.
Studio spaces will be temporarily allocated to young artists.
An outdoor site will be allocated for permanent exhibitions.
Tour routes and cultural events tailored to tourists.
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TEL AVIV-JAFFA HAS IT ALL
In light of the above mentioned, the city of Tel Aviv-Jaffa was selected in 2010, one of the five
most visited cities in the world, the prestige of the city of Tel Aviv-Jaffa has been rising in the
tourism world. The number of tourists increases each year, and it seems that the world has finally
realized what we Tel Avivians, are talking about.
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TEL AVIV-JAFFA HAS IT ALL
THANK
YOU
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