Hiking Hotels Tyrol_04_2014.pptx

WanderHotels*Tirol... The mountain experts... Miracle cure hiking •  Hiking makes lucky •  Hiking keeps in shape •  Hiking keeps young •  Hiking makes slim •  Hiking makes happy •  Hiking creates sociability Posi=oning The WanderHotels*Tirol are: •  THE agents of the tyrolean mountain and nature scene •  They stand for mountain-­‐/nature competence with comfort & charm Aims •  Winning new guests – more requests •  Top-­‐offers, which... o 
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conform with the needs of the hiking guest contain authen=c mountain-­‐/nature experiences differen=ate to the compe==on contain essen=al services for a booking decision Main focus •  Enlarge sales & distribu=on
•  Audited (hiking-­‐)quality •  Strenghten brand & image for hiking-­‐/mountain-­‐/nature holidays in Tyrol Offer/Theme Spring/summer/autumn Hiking circa 500 hm – circa 3.200 hm Specials Hiking without luggage on the eagle trail Fivefingers Nature watching Special offers Sniff hiking (package with a fix price) Winter Winter-­‐/snowshoeing Touring Addi=onal offer... •  Outdoor summer •  Outdoor winter •  Wellness •  Family •  Health etc. Standards Staff •  Owner & employees should be inspired about hiking •  Knowledge about region & hiking tours (not only recep=on also service) •  Ambassadors for hiking & nature Facili7es •  Rental for backpack, s=cks, thermos jug, rain protec=on, etc. •  Room for drying clothes & shoes •  Place for cleaning shoes •  Thermometer/weather sta=on at the entrance or recep=on •  Field glasses •  Infothek with hiking/nature/region literature, magazines, cards & for planning tours Standards Hiking program & tours •  Program with guided tours (Informa=on at the recep=on, lobby, room, morning mail, =mes for individual informa=on, tours start at the hotel) •  Specific informa=on, =ps & material for non guided tours (touring portal, maps, variety of tours according to different length, condi=on, dura=on, needs of the hiker) •  Tours with a special subject & a[rac=ve =tles (herbs, etc.) •  Integra=on of regional highlights such as na=onal park, huts with special culinary, farms, etc. •  Packages with a[rac=ons (e.g. one night in a hut) & specific subjects Standards Service before the arrival •  Infos about equipment, =p of a tour Service at the arrival •  Fresh water or a regional drink Services in the room •  Map with informa=ons •  Backpack Services during the stay •  Special food for hikers for breakfast (muesli, brown bread, etc.) •  Transport to and from the star=ng point of a tour •  Snack for the tour on request •  Infos about public transport, weather, important tel. numbers •  Photos from the tour (pos=ng on the website, facebook, etc.) Services/Criteria Guided tours •  min. 3 days per week with an educated hiking guide Informa7on •  Individual consul=ng (hiking coach at the recep=on, =ps & recommenda=ons with descrip=on and map – online touring portal & APP) •  Special hiking guide „Die Bergfibel“ (stories, sugges=ons, etc.) •  Info folder in the room with hiking and outdoor ack=vites of the region •  Literature of hiking, mountain, fauna & flora Services •  Sauna/infrarot, massage •  Drying room, equipment rental, bus service, etc. Services/Criteria Culinary •  Award „Bewusst Tirol“ or AMA-­‐Gastrosiegel/Kulinarisches Erbe Website •  wanderhotels.at – packages with reference to hiking •  hotel‘s own website – landing page hiking with reference and link to the WanderHotels*Tirol Membership rules 1.  Commitment for 3 years 2.  Culinary award „Bewusst Tirol“ or AMA-­‐Gastrosiegel/
Kulinarisches Erbe 3.  Quality check for hiking (hotel pays the costs) 4.  Crea=on of Best-­‐of-­‐offers with hiking basis 5.  Wander Challenge/Touring portal – min. 6 tours with special points and min. 20 tours online Membership rules 6. Integra=on of the brand (newsle[er, website, programs, etc.) 7.  Par=cipa=on at the annual general mee=ng 8.  Supply of free stays for journalists, compe==ons, marke=ng ac=ons Benefit •  Constant group at the hiking market – the professionals •  Precise target group •  Selec=ve marke=ng •  Clustered strength – hiking image •  Website with web 2.0 tools & online booking without provision •  Strong brand Tyrol Financing model •  Grading – =ll 20 beds, 50 beds & 100 beds •  Entrance fee one-­‐=me according to grading •  Marke=ng fee fix anually according to grading •  Marke=ng fee per bed annually •  Associa=on fee annually Marke=ng •  Hiking guide „Die Bergfibel“ – Storytelling (1 x per year) •  Online Marke=ng (SEO, Google Adwords, Newsle[er) •  Wander Challenge (instrument for customer loyalty) •  Digital cards for hiking tours (Touring portal & APP) •  Public rela=on (broadcasts to special interest magazines, online, press travels) •  Social Media – Facebook •  Insert in a german daily newspaper •  Mailing •  Fairs Sie sind
Die
Bergfibel 01
HIER!
Aktiv Hotel GASPINGERHOF
ZILLERTAL ARENA
Muster Layout Wandern und Meditation:
GEBORGENHEIT
IM GEBIRGE
Dem Himmel so nah
Am Wegesrand:
KRÄUTERKUNDE
FÜR WANDERFREUNDE
M
itten im Herzen von Gerlos
ist das Aktiv Hotel Gaspingerhof das perfekte Zuhause für
einzigartige Aktivurlaubstage. Erleben Sie unverfälschte Gastfreundschaft gepaart mit persönlichem
Service und einem einmaligen
Tiroler Flair.
DAS URLAUBSREFUGIUM
FÜR IHREN WANDERSOMMER
Gut gepackt:
WAS GEHÖRT IN
EINEN WANDERRUCKSACK?
21
WANDERGEBIET: Gerlos
WANDERKILOMETER: 397 km
WANDERHÖHE: 1.800 m
ÜN INKL. HP/P.P.: ab € 40,–
Aktiv Hotel Gaspingerhof ****
A–6281 Gerlos, Zillertal
T +43 (0)5284 / 52 16-0
E [email protected]
I www.gaspingerhof.at
Wanderhotels
IM PORTRÄT
WWW.WANDERHOTELS.AT
Saftig grüne Wiesen, urige Almen,
blumenreiche Fassaden & kunstvoll
geschnitzte Balkone. Beim Wandern offenbart sich die Tradition
Hauses genießen Bergfreunde im
Gaspingerhof das Mehr an Service
mit geführten Wanderungen,
Wanderbus, Ausrüstungsverleih
und einem vielfältigen Aktiv- und
Sportprogramm, in dem jährlich
neue Trends Einzug halten. Als
besonderes Highlight empfiehlt
sich eine Sonnenaufgangstour mit
anschließendem Bergfrühstück
oder eine Wanderung mit den Five
Fingers. Am Ende eines aktiven
Tages können Sie sich in der Wellnessoase „1001 Nacht“ entspannten Momenfür Ihre nächste Tour
stärken!
DIE BERGFIBEL
1
Ques=ons? •  What is my core competence? Is it hiking? Where I am really good? •  Which guest/hikers do I have know and which one do I want? •  What are the services with which I can inspire my guest/hikers? Which one do I have and what do I need? •  What regional partners do I need to enlarge my offer/
packages and to make them more a[rac=ve? WanderHotels*Tirol... Thanks and lets move on in „hiking“!