Bright picture as HKTV launches - Student

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Bright picture as HKTV launches
A quarter of a million viewers watch the live online broadcast
HKTV hosted its opening
ceremony, attended by
chairman, Ricky Wong
(inset). (Sing Tao Daily)
H
ONG KONG Television
Network (HKTV, 香港
電視網絡) got a huge
boost last Wednesday when about 250,000
people tuned in to its online broadcast within
seven hours of its launch.
Chairman Ricky Wong Wai-kay (王維基)
was presented with another surprise when
commerce chief Gregory So Kam-leung (蘇
錦樑) turned up for the opening ceremony as
the Legislative Council (立法會) meeting that
he was supposed to attend was cancelled.
HKTV said its apps were downloaded on
some 670,000 devices, with So admitting he
had downloaded it days ago. So said he hopes
the shows will be good. ”I want to encourage
the staff and various parties within HKTV to
produce very good quality programmes.”
People can watch HKTV’s video-ondemand or on-air programmes through smart
TVs, phones, tablets, computers, Android TV
boxes and game consoles.
Wong expects each episode of HKTV’s
drama series to attract 50,000 viewers on
average. He said they had 30 advertisers
before the launch and that more will come
in this week because of the big number of
apps downloaded. HKTV’s new platform also
offers online shopping services. It has set up a
logistics centre in Kowloon Bay (九龍灣) and
hired 120 staff to deliver the goods.
The new HKTV channel went head to
head last night with Television Broadcasts
(TVB, 無線電視), which celebrated its 47th
anniversary with a variety show.
(The Standard, 20 November 2014)
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Tuesday 25 November 2014
Text: Ms Yee
Photos: Sing Tao Daily
5W1H
5W
When
19 November 2014
Vocabulary
What
broadcast (n) 廣播
it was officially launched online
M: Meaning
Where
Who
Hong Kong
Hong Kong Television
Network
Why
How
its application for a free TV licence
was rejected, so it moved online
E: Example
M: a television or radio programme
E: The whole nation watched a live broadcast
of the presidential speech.
‘Broadcast’ can also act as a verb, and the past
tense and past participle are still ‘broadcast’.
people can watch shows on HKTV’s
website or via an app
Comprehension
E: TVB began broadcasting in 1967.
E: The parliamentary meeting was broadcast
live for the first time.
1
Circle the correct answers
1. About how many people viewed HKTV’s
broadcast in the first seven hours?
4. People can NOT watch HKTV’s
programmes on…
A. 250,000
A. phones
B. 330,000
B. game consoles
C. 670,000
C. iPods
2. The chairman of HKTV is…
5. HKTV will also offer online _____ services.
A. Ricky Wong
A. dating
B. Gregory So
B. shopping
C. not mentioned in the article
C. insurance
3. On about how many devices was the
HKTV app downloaded?
6. Before its launch, HKTV had _____
advertisers.
A. 250,000
A. 30
B. 330,000
B. 48
C. 670,000
C. 120
Think About It
boost (n) 激勵
M: something that helps or encourages something
or somebody
E: The tax reduction was a tremendous boost to
the economy.
2
tune (v) 調校頻道
M: to adjust the controls on a radio or television
so as to receive a particular channel
E: Please stay tuned for the latest development
of the protest.
3
launch (n) 啟動
M: an event to make a product or service available
to the public for the first time
E: The official launch date will be in next
February.
Answers on P12
4
turn up (ph v) 出席
M: to arrive and appear
E: She promised to come but never turned up.
Do you think it was fair for the government not to grant HKTV a free
licence? Why or why not? Many people complain that the quality
of TVB’s programmes is low, and the reason that it still has many
viewers is just because of so-called ‘habitual viewing’. Do you agree?
5
I feel that…
E: The last episode of the documentary
attracted over a million viewers.
episode (n) 一集
M: one part of a story that is broadcast in
several parts
6
drama series (n phr) 連續劇
M: a set of radio or television programmes of a
single story
E: South Korean (南韓的) drama series are
very popular in Hong Kong.