2016 Season - JD Motorsports

2016 Season
Partnership Proposal
Part 1: Who We Are
No. 4 Driver:
Ross Chastain
Age: 23
Hometown: Alva, FL
An 8th generation farmer from South Florida.
Began his racing career at age 12 in late model and
Fastruck series.
Made his NASCAR debut in the Camping World
Truck series in 2011, scoring a top 10 in his first start.
Running fulltime in 2012-2013, Ross raced his
way to twelve top 10's and two poles.
Raced in seven Xfinity races in 2014, with a top 10
finish at Kentucky Speedway.
2015 was Chastain’s first full-time season in the
Xfinity Series; he is currently 15th is driver points with
4 top-ten finishes.
No. 01 Driver:
Ryan Preece
Age: 25
Hometown: Berlin, CT
2013 NASCAR Whelen Modified Tour Champion;
youngest champion in tour history.
Named to NASCAR's elite, NASCAR NEXT, class
of 2013 & 2014.
2012 & 2014 Thompson Speedway Sunoco
Modified Champion.
2013 NASCAR Whelen All-American Series 4th
Place in the Nation.
2013 NASCAR Whelen Southern Modified Tour
Bowman Gray Stadium Kevin Powell 199 Event
Winner.
2011 Stafford Motor Speedway SK Modified
Champion.
Johnny Davis
Johnny Davis, CEO & General Manager, has been
affiliated in NASCAR competition for over 27 Years and
a life-long resident of Gaffney, SC, in Cherokee County.
Began as a crew member and fabricator for several
Winston Cup and Busch Series teams. Won a NASCAR
Busch Series Championship with Larry Pearson in 1987.
Launched his own NASCAR Busch Series Team in
2002 in Blacksburg, SC; relocated to a bigger 40,000 +
square feet facility in Gaffney, SC. in 2007.
The team operates 3 full time teams in NASCAR’s
Xfinity Series with car No. "01,” No. “4,” and No. “0.”
Davis and the JD Motorsports team have
weathered many challenges over the years and
have continued to come back stronger in every year
of NASCAR racing.
JD Motorsports:
2015 Season
JDM’s on track performance has steadily improved over the years, and
the team is now the #1 non-Sprint Cup Affiliated team in the Xfinity Series.
The team stats for 2015 include:
7 top-ten finishes
At Darlington and Daytona, two JDM cars finished in the top-ten
13 top-fifteen finishes
10 laps led by JDM cars
20 lead-lap finishes
Part 2: The NASCAR
Xfinity Series
NASCAR Xfinity Series:
Introduction
The Xfinity Series is a mixture of
NASCAR’s top stars and young, new
faces eager to make their mark in the
racing world.
The unique combination of veteran
drivers and young guns makes for some
of the most exciting racing, and some of
the most surprising finishes in all of
NASCAR.
America’s second most popular
motorsports series (trailing only the
NASCAR Sprint Cup Series), the
NASCAR Xfinity Series is pure, authentic
and accessible racing.
NASCAR Xfinity Series:
Events & Audience
The Xfinity season features 33 events at 23 tracks across the U.S., 27 of which
are companion weekends with the NASCAR Sprint Cup Series.
An average of approximately 50,000 fans attend each NASCAR Xfinity Series
event.
Over 32 million unique television viewers have tuned in to the Xfinity Series in
2015.
In 2015, the Xfinity Series has averaged 1.5 million television viewers tuned in per
event.
NASCAR Xfinity Series:
Team Value
JD Motorsports subscribes to Joyce Julius, a third
party company that provides weekly media equivalency
reports.
By their reports, JD Motorsports has an average value
of $148,185 per race.
This number only accounts for race coverage and
does not include the coverage that the team
receives during practices, qualifying, and radio
broadcasts.
JDM qualified in the top-24 50 times in the
2015 season, and has frequently been
spotlighted during practices and radio
coverage.
More sponsorship money = better engines and
tires = greater probability of good finishes = more
television coverage for sponsors.
NASCAR Xfinity Series:
Example Running Costs
Below is an example of the approx. costs that the team would incur per race to
run competitively:
Engine Rental
$35,000
Professional Pit Crew
$5,000
Transmission & Gear
$2,000
Crew & Mechanics
$8,000
Travel & Hotel
$10,000
Shop Insurance & Utilities
$8,000
Tires
$15,400
Pit Box & Tire Rims Transport
$1,500
Race Car Wrap
$2,000
Approx. Total
$84,900
Part 3: The NASCAR Fans
NASCAR Fans:
Demographic Snapshot
1/3 of the U.S population
(18years+) are NASCAR Fans.
62% Male / 38% Female.
1 in 5 NASCAR Fans is
multicultural.
37% of NASCAR Fans have a
child under the age of 18 living in
the home.
52% of NASCAR fans make
$50K+ per year.
NASCAR Fans:
How They Feel about Sponsors
Independent research shows NASCAR fans are the most brand-loyal
fans in major U.S. sports.
% of NASCAR Avid Fans Who Agree
“NASCAR drivers could not run their
cars without sponsors’ support.”
“Xfinity Series team sponsors are just
as important as Cup Series Sponsors”
“NASCAR drivers use the products
they endorse.”
“I support NASCAR sponsors more
than sponsors of other sports.”
86%
85%
72%
55%
“NASCAR sponsorship is the best buy in marketing. The combination
of awareness, favorability and effectiveness is unparalleled in the
sports world or anywhere else.” Larry DeGaris, Former Director of the Center for Sports Sponsorship, JMU
Part 4: Motorsports Marketing
Motorsports Marketing:
Fans and Social Media
2 out of 5 fans are using social media
to follow NASCAR more now than in the
past.
Half of avid fans are sharing NASCAR
related content on Facebook or Twitter.
1 out of 3 fans follow sponsors on
Twitter.
The NASCAR Xfinity Series averages
a Twitter reach of 581,000, and
Facebook reach of 2 million per race.
Xfinity teams and sponsors are
part of that conversation every
week.
Motorsports Marketing:
JDM Social Media
Some of the ways in which JDM uses social media to promote our
sponsors includes:
Twitter: @JDMotorsports01
Facebook: /JDMotorsports0101
Instagram: @jdmotorsports01
Youtube: /jdmotorsports01
Website: teamjdmotorsports.com
Contests designed to
drive traffic to Sponsors’
websites, social media
pages, and/or store
locations.
Frequent driver
endorsements of sponsor
products and/or services.
Weekly race-recap
videos.
Live in-race and at-track
updates.
Motorsports Marketing:
Case Study
The Promotion: Drive NASCAR & Mike Wallace/JD Motorsports fans to the Cowboys & Aliens movie website/Facebook
page to become a “LIKE” of the movie. Non-like fans would be driven to a custom made landing page that featured the
movie’s trailer and a unique sweepstakes opportunity for fans to have their picture on a, first of its kind, mosaic Cowboys &
Aliens paint scheme on the JD Motorsports/Mike Wallace #01 Chevrolet that would be driven in NASCAR’s Nationwide Series’
“Fourth of July Weekend” race at Daytona International Speedway. Current and new “Likes” will be asked to participate in a
custom developed Facebook application which would automatically submit the users profile picture or desired photo, after
agreeing to terms, to a 3D custom developed mosaic Cowboys & Aliens race car with a feature that will allow the user to
search for their photo out of the 50,000+ photos.
Dates: May 28, 2011 through July 30th, 2011
Promotional Goals: Grow Likes/ Drive web Traffic to the Cowboys & Aliens Website and Facebook page/create movie
release and brand awareness for Cowboys & Aliens .
Motorsports Marketing:
What We Can Do For You
View Marketing Video
Business-to-Business Opportunities
When companies become team sponsors, it opens the door to a number of
ROI-generating opportunities. Many companies use their team sponsorship
as a way to build relationships with customers, suppliers, distributors,
retailers, and other key partners.
Local In-Market Programs
When a NASCAR event comes to a market, it creates numerous
opportunities for team sponsors to reach local consumers and leverage the
excitement of the event.
Motorsports Marketing:
What We Can Do For You
Driver Appearances
NASCAR drivers are powerful spokespeople for their team sponsors. Their
accessibility to consumers and strong relationships with fans make NASCAR
drivers among the most effective brand ambassadors in sports.
Driver Endorsements
Consumers recognize NASCAR drivers and identify them with their sponsors’
brands. Over their careers, NASCAR drivers deliver massive value in exposure
and sales.
Motorsports Marketing:
Primary Partnership
Here are some of the proposed benefits of being a PRIMARY Marketing Partner of
the JD Motorsports team for the 2016 NASCAR Xfinity Series races:
Naming rights of the race car. Ex: “The No. 01 ‘Your
Company/Brand’ Chevrolet Camaro.”
Design rights to the color and logo scheme of the race car and
haulers.
Use of the likeness of the race car, transporter, driver, team owner
and team members.
Driver and crew member apparel will have your colors & logos.
Web-site logo, company information and hyperlink on team site.
Pit wall & pit box signs showing your logos in pit stall at each race.
Garage/pit area credentials.
Social Media, via Facebook & Twitter, continuous updates.
Let us know what your company’s marketing goals are and we will build a
proposal with program concepts and strategies specifically for your business.
Motorsports Marketing:
Decal Positions
Primary Sponsors have exclusive display rights for designated logos on Primary
positions of the race car and show car, includes naming rights, hood, upper quarter
panel, and TV panel of all race and show cars (if applicable).
1) Hood
2) Upper Rear Quarter Panel
3) Lower Rear Quarter Panel,
Rear
4) Lower Rear Quarter Panel,
Front
5) Trunk (Deck Lid)
6) B-Post
7) C-Post
8) TV Panel
9) Roof
2016 Xfinity Series Schedule
2/20, 3:30 PM: Daytona International Speedway
7/23, 3:30 PM: Indianapolis Motor Speedway
2/27, 1:30 PM: Atlanta Motor Speedway
7/30, 8:00 PM: Iowa Speedway
3/5, 4:00 PM: Las Vegas Motor Speedway
8/6, 2:00 PM: Watkins Glen International
3/12, 2:30 PM: Phoenix International Raceway
8/13, 3:30 PM: Mid-Ohio Sports Car Course
3/19, 4:00 PM: Auto Club Speedway
8/19, 7:30 PM: Bristol Motor Speedway
4/8, 8:30 PM: Texas Motor Speedway
8/27, 3:00 PM: Road America
4/16, 12:30 PM: Bristol Motor Speedway
9/3, 3:30 PM: Darlington Raceway
4/23, 12:30 PM: Richmond International Speedway
9/9, 7:30 PM: Richmond International Raceway
4/30, 3:00 PM: Talladega Superspeedway
9/17, 3:30 PM: Chicagoland Speedway
5/14, 2:00 PM: Dover International Speedway
9/24, 8:00 PM: Kentucky Speedway
5/28, 2:30 PM: Charlotte Motor Speedway
10/1, 3:00 PM: Dover International Speedway
6/4, 1:00 PM: Pocono Raceway
10/7, 8:00 PM: Charlotte Motor Speedway
6/11, 1:30 PM: Michigan International Speedway
10/15, 4:00 PM: Kansas Speedway
6/19, 1:30 PM: Iowa Speedway
11/5, 3:30 PM: Texas Motor Speedway
7/1, 7:30 PM: Daytona International Speedway
11/12, 3:30 PM: Phoenix International Raceway
7/8, 8:30 PM: Kentucky Speedway
11/19, 3:30 PM: Homestead-Miami Speedway
7/16, 4:00 PM: New Hampshire Motor Speedway
*All times are Eastern Time.
Contact Us:
Team Contact for Sponsorship Inquiries:
Tony Priscaro
VP, Sales & Marketing
Phone: 864.488.1274 Cell: 803-517-3033
[email protected]