taller INFO SHEET

TALLER PROFESIONAL DE DESAROLLO PARA ARTISTAS
This one-day workshop provides an intensive introduction to strategic planning, fundraising, and
promotion for Spanish-speaking professional artists. The workshop seeks to introduce artists of all
disciplines to a variety of skills that will enhance their satisfaction with their art practice and enable
greater self-sufficiency. These include budgeting and administrative resources, promotional tools,
and communications practices that will strengthen artists’ ability to advocate on their own behalf.
The workshop will also address the challenges and benefits of working in multiple cultural contexts.
This workshop can be conducted in Spanish, English, or bilingually, according to the needs of the
group.
TIMEFRAME: 9:30am – 5pm (Times may vary slightly. Participants are required to attend the entire
workshop.)
CAPACITY: For groups of up to 24 artists
COST: Approximately $6,180-$7,950
NUMBER OF WORKSHOP LEADERS: 2
A three-hour abbreviated lecture format workshop is also available for groups of up to 50. Please
contact PDP for budget and details.
SAMPLE AGENDA:
9:30 – 9:45 am
Arrival and greetings
9:45 – 10:30 am
WORKSHOP AND PARTICIPANT INTRODUCTION (45 min)
10:30 – 11:10 am
STRATEGIC PLANNING (40 min)
11:10 – 11:15am
Leg Stretch (5 minutes)
11:15 – 12:00 pm
BUSINESS PLANNING (45 min)
12:00 – 12:50 pm
12:50 – 1:50 pm
1:50 – 2:00 pm
BREAKOUT GROUPS (50 min)--Participant will break into two groups
and rotate between:
1. Art Business Management
2. Your Elevator Pitch
LUNCH (60 min)
Reconvene and divide into groups (10 min)
2:00 – 2:50 pm
BREAKOUTS ROUND TWO (50 min)
2:50 – 3:00 pm
Break (10 min)
3:00 – 4:00 pm
4:00 – 4:10 pm
EXPANDING YOUR AUDIENCE THROUGH TARGETED MARKETING (60
min)
Break (10 min)
4:10 – 4:40 pm
WRAP UP and Q&A (20 min)
4:40 – 5:00 pm
EVALUATIONS AND GOODBYES (20 min)
ESTIMATED PARTNER EXPENSES
Workshop Communications & Administration
Leader fees: Topic Leader
Leader fees: Co-Leader
Workshop Planning & Curriculum
Materials (production & shipping)
Airfares ($300-$500 per leader)
Home ground transport
Per diem ($50/day per leader, 2-3 days)
Workshop ground transportation
TOTAL
$2,100
$2,000
1,000
$500
$200-$500
$300-$1,000
$80-250
$100-$300
$100-$300
$6,380 - $7,950
NOTES:
• Workshop Communications & Administration includes booking leaders and travel
arrangements; planning meetings and workshop logistics with staff, leaders and partners;
contract preparation; pre-workshop communications with participants; materials preparation
and follow up call administration.
• Planning & Curriculum includes workshop leader curriculum development and team
preparation.
• Travel & Materials: PDP works to pair Ela Troyano- who travels from NYC- with a local
leader. The travel variance allows for two people to travel, only in cases that this is not
possible/optimal.
• Creative Capital raises and secures funding for the general administration of the
Professional Development Program. The budget reflected here represents only the direct
expenses of the workshop, which are the responsibility of the presenting partner.
ADDITIONAL REQUIREMENTS:
In addition to the expenses listed above, Creative Capital will ask partners to assume the following
responsibilities:
• SELECTION OF WORKSHOP PARTICIPANTS: Partner will be responsible for developing an
outreach and application process and selecting artists to attend the workshop.
• PROVISION OF VENUE: Main conference room for 25-30 people plus one additional
breakout room. If partner cannot provide space in their own facility, they will be responsible
for securing an outside venue and covering any rental costs.
• CATERING: Partner will be responsible for refreshments for participants, leaders, and staff
attending the workshop. Includes breakfast, lunch and refreshments throughout.
• ORGANIZATIONAL STAFF: On-site administrative support during the workshop. Minimum one
staff person dedicated onsite during the workshop. Staff person should have technical
knowledge to assist with camera set up.
•
•
HOTEL ACCOMMODATIONS: One to two nights in a business-class hotel for workshop
leaders.
EQUIPMENT: including nametags; one flipchart with easel and markers, and access to copy
machine and printer if possible.
Participant Quotes
“So happy and grateful to have been part of this life-changing event: love to do it again and again.
This type of workshop could change the lives of so many artists, especially in an economy like the
one we’re living in today.” Participant at El Museo del Barrio, New York, 2011
“Not even in art school you get such a clear idea of what it is to be a professional artist.”
Participant at El Museo del Barrio, New York, 2011
“Genial! Aprendi en un dia todo lo que me faltaba.” (“Wonderful! I learned in one day everything I
was missing.”) - Participant at NOMAA, New York, 2010
“Este taller me dio mas confianza para mi futuro.” (“This Workshop gave me confidence for my
future.”) - Participant at NOMAA, New York, 2010
“Hay días que pasan como si nada hubiera pasado y hay otros, como el sábado pasado en los que
pasa tanto por tu cabeza que te toma tiempo asimilar la experiencia y si lo permites, pueden
cambiar el curso de tu vida. Que así sea!” (“There are days that just pass bay with out leaving a
mark and others, like last Saturday in which so many things happen that you need some time to
assimilate everything and, if you allow it, they can be a turning point in your life. May it be so.)” Julieta Ortiz, participant, Los Angeles, 2014
“I am walking away with more passion to improve myself as an artist, manager and person. This
workshop has been one of the most resourceful learning experiences for me!” –Gabriela Sanchez,
participant, Taller Puertorriqueño, 2014
“It was amazing. I feel newly invigorated with ideas. I can't wait to put them into practice.” Erlina
Ortiz, participant, Taller Puertorriqueño, 2014
“Me sentí muy bien al tomar este taller en mi idioma maternal, intercambiar ideas con otros
artistas y crear un círculo neuvo deo contactos.” (“It felt good to take this workshop in my native
language, exchange ideas and create a new network of contacts.”) -Isabel Ramírez, participant ,Los
Angeles taller 2014
Host Partner Quotes
“The one-day Latino/a Multi-Disciplinary Workshop provided by Creative Capital and hosted by Taller
Puertorriqueño was a great experience for Philadelphia’s local artists. The workshop leaders created
a safe environment where the group could share their personal challenges and strengths, as
artist. During the workshop we were introduced to strategic planning, fundraising, and promotion,
which, are significant tools for the development as artists and entrepreneurs. Also, we explored the
world of improvisation, which helped the participants with listening and communications skills. “The
elevator” game was a reminder of the importance of knowing how to execute your mission
statement in one minute. The artists were challenged to think about the past and present; but most
importantly, the future. We were given the Creative Capital “bibles” that provided a guideline for a
plan of action. Personally, I could not wait to write my 5year plan. At the end of the workshop most
of the artist walked away with more confidence and excitement. Everyone expressed their gratitude
for the tools they learned and for the wonderful workshop instructors. On behalf of Taller
Puertorriqueño, I would like to thank Creative Capital, Ela Troyano and Cesar Cornejo for leading
such a powerful and enlightening workshop.” – Gabriela Sanchez, Cultural Enrichment and Facilities
Manager, Taller Puertorriqueño, workshop host, 2014
“One participant mentioned that her thoughts and ideas come to he in Spanish and don't often
evolve into their full potential in English, She said that this workshop will definitely help her
thoroughly evaluate her ideas so that she may strategically approach the market with competitive
projects.” –Alma Guzman, Arts Associate, The Los Angeles Department of Cultural Affairs, workshop
host, 2014
“It was a really wonderful workshop! Ela was a hit! It makes a real difference to hear the advice
coming from an artist.” – Silvia Juliana Mantilla Ortiz, Queens Museum, workshop host, 2014
WORKSHOP LEADER: Ela Troyano
Ela Troyano is an interdisciplinary filmmaker, born in Cuba and based in NYC. The Arsenal Institute
for Film and Video Art presented a career survey of her work in 2012. “Recycling Atlantis”, a
celebration of legendary filmmaker Jack Smith, a collaboration with Uzi Parnes and Carmelita
Tropicana was recently presented at the 80WSEGallery. Recent works include “The Silence of
Marcel Duchamp”, a live cinema performance at the Berlin International Film Festival 2010 and
“Post Plastica”, a performance at El Museo del Barrio commissioned by PS 122. Her films include
the award winning “Carmelita Tropicana Your Kunst Is Your Waffen” (Your Art is Your Weapon), the
cult feature “Latin Boys Go To Hell” and the PBS documentary “La Lupe Queen of Latin Soul”.
Select honors include a writing lab at Sundance with Gabriel Garcia Marquez and funding from
Creative Capital, Ford Foundation, New York State Council on the Arts, Latino Public Broadcasting,
the Independent Television Service, a Theo Westenberger Award and a United States Artists
Rockefeller Fellowship.
ABOUT CREATIVE CAPITAL
Creative Capital is a national nonprofit organization dedicated to providing integrated financial and
advisory support to artists pursuing adventurous projects in five disciplines: Emerging Fields,
Film/Video, Literature, Performing Arts and Visual Arts. Working in long-term partnership with artists,
our pioneering approach to support combines funding, counsel and career development services to
enable a project’s success and foster sustainable practices for our grantees. Since 1999, we have
committed nearly $35 million in financial and advisory support to 465 projects representing 579
artists, and our Professional Development Program has reached over 9,000 artists through
workshop and webinars in more than 450 communities across the country and around the world.
Creative Capital's core program receives major support from The Andy Warhol Foundation for the
Visual Arts, Doris Duke Charitable Foundation, Toby Devan Lewis, Robert W. Deutsch Foundation,
Lambent Foundation Fund of Tides Foundation, The Theo Westenberger Estate, The Andrew W.
Mellon Foundation, Booth Ferris Foundation, William K. Bowes, Jr. Foundation, The Nathan
Cummings Foundation, Muriel Pollia Foundation, Catharine & Jeffrey Soros, Paige West, Cordish
Family Foundation, Sylvia Golden, Rappaport Family Foundation, Stephen Reily & Emily Bingham,
and John L. Thomson, in addition to support from more than 150 other institutional and individual
donors.
ABOUT PDP
Creative Capital created the Professional Development Program (PDP) to share with the broader
arts community the tools and methods developed to help its grantees manage the business side of
their art with greater efficiency and results. Through workshops led by Creative Capital grantees and
other arts professionals, PDP teaches artists about self-management, strategic planning,
fundraising, verbal communication, promotion and maximizing online capabilities to help them
expand their skills and build more sustainable practices. The Professional Development Program is
supported by The Andy Warhol Foundation for the Visual Arts, Kresge Foundation, Bloomberg
Philanthropies, National Endowment for the Arts, The Geraldine R. Dodge Foundation, Doris Duke
Charitable Foundation, Joan Mitchell Foundation, Tequila Herradura, and the New York State
Council on the Arts with the support of Governor Andrew Cuomo and the New York State
Legislature.