P2M Vol II | Issue 2



P2M Vol II | Issue 2
/Issue 2/2007
e-newsletter of
Percept Out-of-Home
Table of Contents
In the News
Awards & Accolades
Up Close
Special Feature
Percept Profile bags 2 new significant PR mandates
from Maruti Suzuki
Percept Profile bagged 2 new PR mandates from Maruti Suzuki the visit of Mr. O Suzuki, Chairman, Suzuki Motor Corporation to
India in February '07 and the annual Maruti Suzuki Rally Desert
Storm to be held from February 14 - 18, 2007.
Though being handled on a pan Indian basis, the assignments will
primarily be driven out of the Percept Profile Delhi office.
Said Ms. Rahat Beri, COO, Percept Profile, “We are extremely
happy to be a partner of choice for Maruti Suzuki in handling both
the assignments; especially the mandate of Mr. Suzuki's visit. It is
by and large the most prestigious assignment that Maruti has ever
awarded to any PR agency in India.”
“Our strategic approach coupled with expertise of handling
mandates which involves huge logistical support helped us in
winning these assignments”, added Ms. Kavita Puri, Senior Brand
Consultant and Branch Manager, Percept Profile Delhi.
P9 Integrated helps 'Guru' with brand associations
Ajay Chandwani inducted into 'Hall of Fame'
Indy's, an
a w a r d
constituted to award excellence in
mass communication, was held on
January 12, 2007 in Mumbai. The event
saw the top creative and media persons
in the industry rub shoulders with mass
communication students. A seminar on
'Trends in Marketing, Advertising and
Public Relations', was presented by
industry stalwarts, including Ajay Chandwani, CEO, Percept/H,
and was followed by the awards presentation.
Ajay Chandwani, CEO, Percept/H, in his presentation, explained
the power of impact and exaggeration in advertisements by
showing some international as well domestic advertisements. The
Indian advertisements showcased, included the Happydent White
and Xbox 360 commercials, while some advertisements of Honda
and Sony were featured in the international section.
Some of the industry stalwarts were inducted into the Hall of the
Fame. They included high-profile names like Ajay Chandwani,
Amit Khanna, Prasoon Joshi, Sam Balsara and Marzban Patel.
P9 Integrated
has created
b r a n d
associations for
brands like Blackberry
and Intex with AbhishekAsh starrer 'Guru', which
was launched on January
DLF appoints four creative agencies in its roster
DLF, the Delhi-based real estate
major, now plans to go national and
Blackberry allotted close
to Rs 1 crore for the TV
and print campaign
around this association,
while Intex has media
spends of Rs 75 lakh on the TV, radio, print and retail activation
(POP/POS) mediums.
has added three creative agencies
FCB-Ulka, Capital Advertising and
Lintas Personal to its roster, while
retaining its incumbent agency,
Percept/H. The four agencies will
handle different projects for the
company. Media duties will be
Branded love on Salaam-E-Ishq
handled by Percept Media.
Branded entertainment
has picked up in a big
way in the country, with
specialized agencies
dedicatedly working on
associating brands with
films. Brands like ESPN,
Zee TV, ICI Dulux and Ira
Diamond have already
joined hands with
'Salaam-E-Ishq' through
agencies like P9
Integrated. P9
Integrated has
associated brands such
as ESPN, Zee TV, ICIDulux Inspira and
Percept Picture Company's ad film division eyes INR
100 million turnover in 2007
Percept Picture Company's ad film division is
expecting a turnover of INR 100 million in
2007 and aims to grow bigger by adding
clients like Damas, Ranbaxy, Relaxo, Indo-Italian Chamber of
Commerce and Haldiram's. Percept Picture Company (PPC) began
its advertising division in 1993 with projects, providing end-toend services, from conceptualizing an idea to market research to
making it into a film. Bharti, Sahara and Siyarams are some of the
big names among PPC's Ad film division's clients.
‘TRAFFIC SIGNAL’ forms an example for
Synergy @ Percept
In a perfect example of Group
Synergy at Percept, the combined
forces of PDM India, P9 Integrated
and PPC came together to form a
strategic relationship for a Percept
Product, with the Mumbai Traffic
Capitalizing on the much-hyped
Standard Chartered Mumbai
Marathon 2007, PDM India
identified the Marathon to be held
on Jan 21, 2007, as an ideal
opportunity to leverage PPC's
latest venture 'Traffic Signal'. PDM
India approached the Traffic Police Commissioner of Mumbai along
with P9 Integrated, with the concept of 'Traffic Signal' branded Tshirts as a mark of appreciation for all the sincere efforts and hard
work of the Mumbai Traffic Police.
After a run away success, Priyan now beats a ‘Dhol’
Priyadarshan has enjoyed yet
another runaway success in the
form of 'Bhagam Bhag' and is
now gearing up to finish the
shoot of his next film 'Dhol', a
Percept Picture Company produced film.
'Dhol' stars young blood like
Sharman Joshi, Tusshar Kapoor,
Kunal Khemu and Tanushree Datta
who are supported by Om Puri and
Rajpal Yadav. This is not all; as the
film also features Arbaaz Khan and
Payal Rohatgi in important roles.
With music by Pritam, this film by
Percept Picture Company is aiming
for a June 2007 release.
Brand Ganguly back in business
PDM India organized the T-Shirts and P9 Integrated drove the
awareness, curiosity and hype for the movie. PPC and the Mumbai
Traffic Police came together to celebrate the spirit of Mumbai and
support the courageous cause of 'Unbreakable Mumbai'. PPC
presented the branded T- shirts to close to 3000 Mumbai Traffic
Policemen, who participated in the Mumbai Marathon. Those
present at the occasion included Mumbai's Traffic Police
Commissioner, Mr Satish Mathur and the film's director Mr Madhur
The tiger is on the prowl again. After
being down and out Brand Sourav, is back
in business. Beverage companies are back
in conversation and two fresh deals
involving a consumer electronics and a real estate company could
be signed soon, says Mr Shailendra Singh, Jt. MD, Percept
Holdings. PDM India manages Sourav’s endorsement interests.
The elegant south paw is currently the brand ambassador for four
brands and industry sources peg his current rate per
endorsements at around Rs 2 cr. “The Sourav story - leader to
underdog to performer - is all about drama and companies just
love that kind of a combination,” says Mr Shailendra Singh. "Apart
from qualities such as aggression and leadership skills, there are
new one’s being added to Brand Sourav - grit, determination,
conviction and a never say die attitude.”
Asked what pulled
advertisers to Ganguly,
Ms Vinita Bangard, CMS,
said, "He has come back
with a bang and he is the
only player, we feel,
who identifies with
young India." Stressing
on the rising popularity
of one of India's most
successful skippers among advertisers, she added, "Its just one
month since he is back in the team. There is no reason why the
endorsements should not increase further.”
Percept Swift bags two gold medals at the Bhaskar Group Awards
The Kirtikaar Bhaskar Creative Awards had invited entries in
durable/electronic/automobiles, campaign, education,
lifestyle/fashion/FMCG, direct mailer, outdoor campaign,
events and promotions, real estate and telecom and IT.
The Bhaskar Creative Awards aim at encouraging the
agencies in Bhaskar states to develop better communication
for their clients. Kirtikaar Bhaskar Creative Awards is aimed
at promoting excellence in creativity at regional level
specifically developed by agencies having their offices in
Bhaskar markets for advertisers in Bhaskar Markets
Percept Swift (Indore) bagged two gold medals for its brands
- Kirloskar Brothers Ltd and Kanika Digital in the category of
including Rajasthan, Madhya Pradesh, Gujarat, Chattisgarh,
Punjab, Chandigarh, Himachal Pradesh and Haryana.
consumer durables and outdoor respectively, in the recently
held Bhaskar Group Awards. The winning entries were
created by team comprising of Sumesh Kharnal (AD),
Ashwath Ramachandran (ACD), Abdul Wahid (GD) and Julie
Joseph (CW).
The jury for the Kirtikar Bhaskar Creative awards included
personalities from media - McCann Erickson executive
chairman Prasoon Joshi, Euro RSCG VP creative Asokh Karnik,
Starcom executive director India-West Manish Porwal and
OMS president C. D Mitra.
Mr. Ajay Chandwani
Let's start with a trip down memory lane and a brief
backgrounder about yourself.
Well, I'm a science graduate with an MBA from Jamnalal Bajaj. My
foray into advertising was as an Account Planner in Grant, Kenyon
& Eckhart, where I graduated to an Account Director later. After a
5 year stint with this company, I joined Hindustan Thompson
(HTA). As an Account Director at HTA, I washed my hair with
Sunsilk, popped a Saridon for headache, packed luggage in a VIP
suitcase and said cheese with a Kodak camera, because these
were some of the accounts I worked with. And now it's Percept/H
for me all the way.
How was the transition from Lintas to Percept?
After working for 17 years with Lintas, (in the ad world that's a
pretty long time!), I felt the need to move on to newer
responsibilities and challenges. As CEO of Percept/H (the flagship
advertising agency of Percept Holdings) I have definitely found
that. It has been an amazing journey for me with Percept, till date
touchwood - and I would like to believe that we have made some
rapid strides in the quality and quantum of our advertising in the
past 2 years; as some of the international awards would stand
testimony to this fact.
What are the big brands that Percept/H has been associated
There's DLF, for which we launched a campaign called 'Bridging
India'. Some time back, there was the triangular cricket series
titled 'The DLF Cup' in which India, Australia and the West Indies
participated. DLF is India's largest real estate company and their
brand ambassador is Shahrukh khan. Then there is the campaign
for Pantaloon where Bipasha Basu and Zayed Khan are brand
ambassadors. They launch fashion every six weeks and the
campaign is labeled 'Fresh Fashions'. For Siyarams, there is a
recent campaign featuring Dhoni. There's a lot more if I go on!
Do you have any kind of brainstorming sessions for your teams?
Yes, we do. Brainstorming sessions usually involve the creative
personnel, like the writers and art directors. They work with the
client service people who take the brief from the clients. The end
product has to be approved by the Creative Director and myself.
The brainstorming sessions are usually freewheeling ones someone may talk about different campaigns, or compare the old
and the new ones. Or we might do exercises on lateral thinking to
enable us to think out of the box and help us to come up with
ideas. Smoking and alcohol are not allowed in office but tea and
coffee keep flowing.
Being in the ad world does take its toll on one's personal life,
doesn't it?
It is a demanding profession and you have to learn to make time
for your family. My five year old daughter, Sanya, is great company
and helps me de-stress. There are times I work late, but my wife,
Ritu, understands completely as she has worked in an ad agency
too. To combat stress I do a bit of yoga.
What is you Poison?
I have my hobbies like traveling and photography. I am a hard core
jazz and rock fan. I love Dave Brubeck, Duke Ellington, Stan Getz,
Diana Krall, and I rock to Beatles, U2, Dire Straits and Jethro Tull. I
am also an avid collector of antique and Toby concept jugs. When I
travel, I do a lot of what you call street photography. I try to
capture the real flavor of the place. My favorite countries are Italy
and the UK. I have also done a lot of wildlife photography in
different wildlife sanctuaries in India.
If you weren't an ad professional, what would you have liked to
When I was young, I wanted to be a writer. I would've probably
been a screenplay writer and a photographer!
Any regrets?
I wish I had started photography from an earlier age. I would have
been happier if I had written a couple of books. I have enough
material for them.
Kapil Dev is the delight of the media
Dolly Thakore is all smiles
Percept Holdings held a special and exclusive screening of PPC's
latest venture; ‘Traffic Signal’ in a star studded evening at
INOX on Thursday, Feb 1, 2007.
The invitees included Mr Harindra Singh's and Mr Shailendra
Singh's special and illustrious guests. The evening saw the
likes of Kapil Dev, Juhi Chawla, Nagesh Kukunoor, Raj
Babbar, Kangana Raut, Shreyas Talpade, Randeep Hooda,
Jatin-Lalit, Anusha Dhandekar, Rohit Roy, Queenie Dhody
and Dolly Thakore among others. The director Mr. Madhur
Bhandarkar, and the stars of the film including Kunal
Khemu, Neetu Chandra and Sudhir Mishra also graced the
Kunal Khemmu and Juhi Chawla share a joke
Shailendra Singh, Jt MD, Percept Holdings and
Madhur Bhandarkar, Director, at the
special screening of 'Traffic Signal’
‘Traffic Signal’ tells a tale of about 60 odd
characters who have their world centered
on this place. Each of them have their own
life and how they make it happen on the
road is what the film is all about.
Rahul Mahajan makes a grand entry
Atul Kulkarni and his wife
share their views
Kunal Kohli and his wife pose for a snap
The content of this publication has been created with inputs from Percept Holdings and its Group Companies. Percept Holdings is the strategic holding company that
owns and
a spectrum
of marketing
companies. The contents of this document may not be reproduced or circulated without prior consent
are moving
the Corporate
Communications Department,
Percept Holdings.
Not for sale.
Corporate Communications, Percept Holdings Pvt Ltd., P22, Raghuvanshi Estate, Senapati Bapat Marg, Lower Parel, Mumbai - 400013
Tel: +91 22 2491 8811, Fax: +91 22 24911281 Website: www.perceptholdings.com Email: [email protected]

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