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Umsatzflash 20.02.2015 GS1 Germany
Stufe I. – Bedeutung der Datenqualität Marcus Moritz, GS1 Germany, 4. Juli 2016 Datenqualität in der Praxis Marcus Moritz | Stammdaten | GS1 Germany | 2 Sensibilisierung für DQM • „Datenqualität herzustellen und beizubehalten wurde häufig versucht, es bringt aber nichts und kostet nur Geld“ • „Jeder glaubt, dass Datenqualität wichtig ist, aber keiner fühlt sich dafür verantwortlich“ • „Mit der Datenqualität verhält es sich ähnlich wir mit der Frage, ob Verbraucher fair produzierte Produkte kaufen würden. Jeder bejaht diese Frage und trifft letztendlich die Kaufentscheidung doch über den Preis.“ • „Kein Mensch interessiert sich für die Fülle an Angaben, beim Onlinekauf von Lebensmitteln“ • „Datenqualität ist keine Managementaufgabe! Wir haben dazu ein PIM eingeführt!“ Marcus Moritz | Stammdaten | GS1 Germany | 3 Aspekte der Datenqualität Wie ist die Struktur der Zeichen Wie ist die Bedeutung der Zeichen Das semiotische Dreieck der Datenqualität Wissen - Pragmatik Wie ist die Verwendung der Zeichen Marcus Moritz | Stammdaten | GS1 Germany | 4 Herausforderung im Datenmanagement Marcus Moritz | Stammdaten | GS1 Germany | 5 Explosion der Attribute: Stammdaten B2B, Supply Chain Base Unit of Measure Material # Container Content Shipping Start Date Brand Owner Item Description 1 Unit UOM Merchandise Width Merchandise Height UPC Description Prod Hierarchy Discontinue Date Merchandise Unit Model Number Conveyable Max Order Qty Weight Unit Gross Weight UOM Production Start Date Lead Time Return Goods Policy Brand Group Container Type Fineline Item Identifier Package Marked Returnable Item Type Net Content 5 UOM BarCode Type Cancel Date Direct Consumer Delivery Depth Volume UOM Order Qty Multiple Height UOM Chemical Indicator Ordering Unit Primary Delivery Method Selling UOM RFID Tagged Net Content Min Order Qty MFG GLN 5 Package Name 2 Supplier Pack Cost Sub-Department Material Group Height Hi Deposit UPC Gross Weight Short Product Description Net Weight Business Unit Product Size Shipping Unit Hazmat Classification Target Market Language Code Net Weight UOM Product Percent Juice Merchandise Length Merchandise Weight Brand Is Security Tag Present Sub-Brand Flavor Unit Size Platform Nutritional Trade Item Recall Ind Style Packaging Material Code Multi-Pack Indicator Net Content 5 Package Type Department Recyclable Package CPSC Regulated Indicator Supplier Number Graphics Specialty Base Coupon Family Code GTIN Vending Sub-Type Country of Origin Ordering UOM Net Content 1 UOM National Account Package Code Deposit Currency Large Product Description Cluster Material Base Unit UOM GPC Supplier Stock Number Information Provider Segregation Code Lowest Level Container Specialty Tare Weight Valid From Package Name 1 Depth UOM Consumer Unit Item Scannable Product Sub-Group Width Base Unit Product Classification Registration Status Invoice Item Product Type Spec Weight Trademark Family Variable Weight Secondary Information Provider Deposit Code Private Label Indicator Information Private Aerosol Indicator Deposit Amount SAP Description Packaging Type Pallet Stack Height Barcode Derivable Health Category Width UOM Deposit Text MFG Code Register with DataPool Special Order Available Pesticide Indicator Volume Base Unit Retail Marcus Moritz | Stammdaten | GS1 Germany | 6 Explosion der Attribute, zusätzlich: gesetzliche Vorgaben Base Unit of Measure Material # Container Content Merchandise Width Monounsaturated Fat Measurement Precision UPC Description Prod Hierarchy Merchandise Weight Fish – Allergen Specification Name Max Order Qty Fineline Monounsaturated Fat % RDI GTIN Invoice Item Sub-Department Material Group Net Content 5 UOM BarCode Type Cancel Date Volume UOM Order Qty Multiple Chemical Indicator RFID Tagged Primary Delivery Method Selling UOM Packaging Material Code Eggs – Allergen Specification Name Department Recyclable Package Graphics Specialty Base Net Content 5 Product Type Width Base Unit Depth UOM Large Product Description Consumer Unit Crustacean – Level of Containment Base Unit UOM Supplier Stock Number Information Provider Regulated Product Name Tare Weight Vitamin K % RDI Secondary Information Provider Net Content 1 UOM Sesame – Allergen Specification Agency Segregation Code Variable Weight Information Private Aerosol Indicator Barcode Derivable Preparation Type Lowest Level Health Category Deposit Amount SAP Description Width UOM Packaging Type Serving Size Deposit Text Pallet Stack Height MFG Code Vitamin D Package Type Cluster Material GPC Valid From Ordering UOM Height UOM Ordering Unit Allergenes Product Classification Item Scannable National Account Package Code Deposit Currency Short Product Description Net Content Sub-Type Product Sub-Group Ingredient Country of Origin 3 Package Name 1 MFG GLN 5 Depth Height Hi Registration Status Country of Origin Brand Group Coupon Family Code Vending Gross Weight Nutritions Multi-Pack Indicator Min Order Qty Seasame – Allergen Specification Name Spec Weight Supplier Number Total Fat Qty Contained CPSC Regulated Indicator Deposit UPC Lead Time Package Name 2 Item Type Vitamin A % RDI Supplier Pack Cost Direct Consumer Delivery Vitamin C % RDI Hazmat Classification Return Goods Policy Net Weight Ingredients Package Marked Returnable Product Percent Juice Shipping Unit Saturated Fat Qty Contained Crustacean – Allergen Specification Agency Container Type Business Unit Product Size Item Identifier Brand Is Security Tag Present Sub-Brand Flavor Unit Size Platform Nutritional Trade Item Recall Ind Style Target Market Language Code Net Weight UOM Merchandise Height Merchandise Length Protein % RDI Discontinue Date Merchandise Unit Model Number Conveyable Weight Unit Gross Weight UOM Production Start Date Shipping Start Date Fish Catch Zone 2 Brand Owner Item Description 1 Unit UOM Container Specialty Country of Origin Trademark Family Private Label Indicator Deposit Code Special Order Available Pesticide Indicator Register with DataPool Volume Base Unit Retail Marcus Moritz | Stammdaten | GS1 Germany | 7 Explosion der Attribute, zusätzlich: Verbraucherangaben Shipping Start Date Fish Catch Zone 2 Sub-Brand Shipping Unit Base Unit of Measure Deposit UPC Material # Is Organic Unit UOM Instructions (Spanish) Brand Owner Item Description 1 Cholesterol Qty Contained UOM FlavorPreparation Container Content Polyunsaturated Fat Qty Contained Unit Size Benefits (Spanish) Merchandise Width Product Name (Spanish) Platform Net Content 5 UOM Peanut – Level of Containment Merchandise Height Nutritional Monounsaturated Fat Measurement Precision Is Security Tag Present Website URL Vitamin D MFG GLN 5 BarCode Type Is Organic UPC Description Trade Item Recall Ind Storage & Usage (Spanish) Prod Hierarchy Product Name (French) Style Cancel Date Riboflavin Kosher Certification Number Product Percent Juice Merchandise Length Is Halal Saturated Fat Qty Contained UOM Merchandise Weight Vitamin K Vitamin A Qty Contained Protein % RDI Return Lead Time Package Name 2 Fish – Allergen Specification Name Goods Policy Item Type Vitamin A % RDI Vitamin C Qty Contained Max Order Qty Ingredient Name (English) Discontinue Date Supplier Pack Cost Direct Consumer Delivery Ingredients Sequence # Brand Group Merchandise Unit Peanut – Allergen Specification Name Vitamin C % RDI Model Number Is the Item marked with a Batch/Lot Number Hazmat Classification Weight Unit Gross Weight UOM Conveyable Transfatty Acids Qty Contained UOM Production Start Date Ingredient Country of Origin 1 Volume UOM Short Product Description Order Qty Multiple Riboflavin % RDI Target Market Potassium Measurement Precision Language Code Net Weight UOM Total Fat Measurement Precision Saturated Fat Qty Contained Height UOM Polyunsaturated Fat Measurement Precision Monounsaturated Fat QTY Contained Sub-Department Net Weight Ordering Unit Crustacean – Allergen Specification Agency Chemical Indicator Milk – Allergen Specification Agency Material Group Polyunsaturated Fat Qty Contained UOM Container Type Sugar % RDI Primary Delivery Method Business Unit Eggs – Allergen Specification Name Hi Calorie From Fat Qty Contained UOM Product Size Fish Catch Zone 1 Peanut – Allergen Specification Agency Selling UOM Cholesterol Qty Contained Saturated Fat Qty Contained RFID Tagged Packaging Material Code Fineline Item Identifier Net Content 5 Potassium Qty Contained Product Name (German) Total Fat Qty Contained Eggs – Allergen Specification Name Vitamin D Package Marked Returnable Package Type Multi-Pack Indicator Storage & Usage (English) Min Order Qty Department Cholesterol % RDI Recyclable Package Seasame – Allergen Specification Name Milk – Allergen Specification Name Product Type Total Fat Qty Contained Cholesterol Qty Contained UOM Spec Weight Calcium CPSC Regulated Indicator Supplier Number Graphics Specialty Base Sodium % RDI Depth UOM Monounsaturated Fat QTY Contained Storage & Usage (English) Dietary Fiber % RDI Transfatty Acids Qty Contained Household Serving Size (Spanish) Monounsaturated Fat % RDI Coupon Family Code Base Unit Vitamin D % RDI Product Classification Large Product Description Iron % RDI Cluster Material Vending Dietary Fiber Qty Contained UOM Sub-Type Tree Nut – Allergen Specification Name Consumer Unit Total Fat Qty Contained UOM Polyunsaturated % RDI Registration Status Base Unit UOM Crustacean – Level of Containment Vitamin E % RDI Kosher Certification Agency Polyunsaturated Fat Measurement Precision Ingredient Country of Origin 3 Thiamin % RDI Benefits (English) Supplier Stock Number Invoice Item Item Scannable Container Specialty Transfatty Acids Measurement Precisions Vitamin E Preparation Instructions (English) Information Provider Benefits (French) Trademark Family Product Sub-Group Valid From Manufacturer Expanded Product Description (Spanish) Ingredient Country of Origin 3 Cholesterol Qty Contained Variable Weight Vitamin K % RDI Secondary Information Provider Private Label Indicator Potassium Qty Contained Package Name 1 Ordering UOM Soluble Fiber Containment Servings of the Trade Item UnitInformation Private Sodium Measurement Precision Sugar Qty Containment UOM Sodium Qty Contained UOM Thiamin Calorie Measurement Precision Benefits (German) Calorie Qty Contained UOM Deposit Amount Country of Origin Net Content 1 UOM Register with DataPool Deposit Code Aerosol Indicator Dietary Fiber Qty Contained Soluble Fiber Containment UOM Sesame – Allergen Specification Agency SAP Description Packaging Type Eggs – Level of Containment Fish – Level of Containment Special Order Available Pallet Stack Height Segregation Code Serving Size Vitamin K % RDI National Account Package Code Barcode Derivable Serving Size Calorie From Fat Measurement Precision Sugar Qty Containment Potassium % RDI Soluble Fiber Containment UOM Preparation Type Preparation Type Potassium Qty Contained UOM Deposit Currency Width UOM Lowest Level Health Category Base Unit Retail MFG Code Deposit Text Pesticide Indicator Product Link Calorie From Fat Qty Contained Brand Gross Weight Nutritions Depth Height Allergenes Ingredients Net Content Width GTIN GPC Regulated Product Name Tare Weight Country of Origin Volume Marcus Moritz | Stammdaten | GS1 Germany | 8 Warum spielt Datenqualität eine große Rolle? Direkte und indirekte Kosten nicht gefunden nicht passend ...weil sonst nicht gekauft wird nicht besser nicht sicher Kennzeichnungspflchten Wettbewerb ... weil sonst bestraft wird Lieferanten-Ranking Google-Ranking Marcus Moritz | Stammdaten | GS1 Germany | 9 Ziel muss daher sein… … die Bereitstellung der richtigen Information zum richtigen Zeitpunkt in der richtigen Menge am richtigen Ort - und das alles in der richtigen Qualität Marcus Moritz | Stammdaten | GS1 Germany | 10 Herausforderung Datenpflege am Beispiel Marketing Datenpflege heute Produktmanagement Marketing Produktdaten Suchdaten Datenpflege in der Zukunft Produktmanagement Marketing Produkt- & Suchdaten Marcus Moritz | Stammdaten | GS1 Germany | 11 Vielen Dank für Ihre Aufmerksamkeit Marcus Moritz | Stammdaten | GS1 Germany | 12 Wie kann Datenqualität gemessen und verbessert werden? ÜBUNG Zeit: 45 Minuten Aufgabe: • Erarbeiten Sie anhand der in der Übung „Ursachen & Wirkung fehlerhafter Stammdaten“ definierten Kostentreibern Kennzahlen zur Messung der Datenqualität und erarbeiten Sie einen Maßnahmenplan, wie die Datenqualität erhöht werden kann (25 Min.) • Stellen Sie die Arbeitsergebnisse ihrer Gruppen vor (20 Min.) Ziel: • Die Teilnehmer erlernen die verschiedenen Metriken zur Messung von Datenqualität. Materialien: • Die Ergebnisse können Sie auf Ihrem Notizblock festhalten. Marcus Moritz | Stammdaten | GS1 Germany | 13 Key-Learning: Messung der Datenqualität 1 × 𝑛 𝑛 × 3 Richtigkeit i × Vollständigkeit i × Konsitenz i 𝑖=1 𝒎𝒊𝒕 1 𝑅𝑖𝑐ℎ𝑡𝑖𝑔𝑘𝑒𝑖𝑡𝑖 = × 𝑘 𝑘 𝑥𝑗 𝑉𝑜𝑙𝑙𝑠𝑡ä𝑛𝑑𝑖𝑔𝑘𝑒𝑖𝑡𝑖 = 𝑚 𝑚 𝑥𝑙 𝑙=1 𝑗=1 𝐾𝑜𝑛𝑠𝑖𝑠𝑡𝑒𝑛𝑧𝑖 = 1 𝑑𝑒𝑓𝑖𝑛𝑖𝑒𝑟𝑡𝑒 𝑅𝑒𝑔𝑒𝑙𝑛 × × 𝑝 𝑝 𝑥𝑜 𝑜=1 Marcus Moritz | Stammdaten | GS1 Germany | 14
