hours - FVW Medien

2015 RATE CARD N0. 43
2
Content
.
. DECIDING. EXCELLING.
KNOWING.
The Magazine
2–5
Werbeformen
Events
Media Profile
16
Ad Formats & Rates
26
fvw Workshop
6
Online – Overview
16
Advertorials
27
fvw Fam Trip
7
Job Market – Overview
28 – 31
fvw Kongress
8 – 11
12 – 15
17 – 18
Ad Specials
Circulation & Reader Profile
19
Supplements
Publication Schedule
20
Counter Infos/
21
22 – 25
.
32
fvw Online Marketing Day/
Tourism Marketing Summit
Promotional Inserts
33
fvw Travel Technology Day
Technical Requirements
34
fvw CruiseLive
ITB Dailies
Publisher‘s Details
KREUZFAHRT
|
KREUZFAHRT
|
|
|
|
WARUM OLIVER
DORSCHUCK
SO VIELE
EXKLUSIVE
HOTELS FUR DIE
TUI BRAUCHT DIE
– KRAFT DER
DRE
UND WAS
MIT
I MARKEN
TRENDS
DEN ANDEREN
N
&FAKTE
HAUSERN WIRD
TAG_1
TAG_2
TAG_3
KARRIERE: Nach Wirtschaftsstudium und Promotion startet Dörschuck (40) 2002 als Trainee bei
der TUI. Nach verschiedenen Stationen im Yield-Management, Produkt und bei TUIfly wird er 2012
Geschäftsführer. Als Chief Operating Officer ist er für Produkt, Marketing, Einkauf, Kapazitäts- und
Yieldmanagement, die Konzepthotels und die Vermarktung von
TUIfly verantwortlich. Innerhalb
der europäischen TUI-Gruppe ist
er für die Weiterentwicklung der
Customer Experience zuständig.
PRIVAT: Seine Frau Natalie arbeitet auch bei der TUI. Im Herbst erwartet die Familie das zweite Kind.
U&M
KL AUS HILDEBR ANDT
K
FOTOS: LENTHE/TOURISTIK-FOTO.DE
eine Programmvorstellung vergeht, auf der Veranstalter nicht
ihre Hotels, die sie exklusiv anbieten, und ihre Hausmarken – von Sentido und Calimera bis Allsun – anpreisen.
Die TUI treibt es auf die Spitze: Die exklusiven Häuser werden 2015 um 30 Prozent
aufgestockt, die Zahl der Konzepthotels
30
www.fvw.de
fvw1914
REISEBÜRO
|
VERANSTALTER
|
FLUG
gestottert, aber
genen Monaten
r hat in den vergan
aufatmen. Wie
Der Buchungsmoto
e kann erst einmal
LastC H R I S T I A N E V,Ohaben
rund. Die Branch
N P I L A Rdie
jetzt läuft er wieder
satzpanels melden
n Reisebüro-Um
rgeschäft zumindie verschiedene
t, dass das Somme
evin
Sheehan
ufen 1,7
istProngen dafür gesorg
schon ein besonaufgela
es
sind
Minute-Buchu
GfK
der
derer Mann.NachCEO von NorweVorjahr liegt: Bei
acher jedoch nicht. Der das
dest leicht über
Reisem
die
sind
gian
Cruise Line ist sich nicht zu
glücklich
l verzeichne gerade
zent plus. Ganz
zum Beispie
schade, bei einem
niedrigere als „UnUS-TV-Sender
s Cook GroupDie
durch
e der Thoma
soll mittelfristig
werden, künTUI redet
viel von
„diffeine
erenzierten ProMargen
Aussagverdoppelt
chere
dercover
Boss“ aufdass
Wachs
seinen
Schiffen
ft seit Julian.„schwä
inkognden, sexy.
dukten“. Klingt
nicht
Wie würdigt Touristikchef
Dörschuck
Geschä
abfigerade
damit
deutscheOliver
wohl
nito Tabletts zu schleppen
.
e muss sich
beim Bau
rd werdenoder
den Sie das einem
Wie die TUI das Produkt
und
die ZusamBranch
Standaübersetzen?
zumUrlauber
Nachfrage“. Die
Bereich
einer künstlichen
Schlittschuhbahn zu
en einstelligen
menarbeit mit den Hoteliers
neu ausrichDer Kunde muss
zu. Begriff nicht
ndiesen
nehme
tumsraten im niedrigdie Kunhelfen.
Und wenn
er auf
kennen.
Entscheidend
ist, dass
er sich
tet, wie Smartphones und Tablets
derinMeyer Werft
ist-Buchungen
aster: Die Langfr
Trostpfl
Brennstart
diesembeim
Produkt
wiederfindet
und eine
denansprache
im Urlaub verändern und
eines
Neubaus
i
seinen
Auftritt
Reise wählt,
diehat,
genau
zu
ihm
passt.
Gäsdie gesamte Reisekette verbessert werden
trägt er schon mal verwaschene Jeansentsteht,
tezufriedenheit
wenn
die Vorkann, erläutert Dörschuck im Interview.
und ein
Karohemd.
Dabei verdient der bekennende New Yorker
mit
K
|
| pro Passagiertag
Umsatz und Nettoertrag
TAG_3
in US-Dollar
36
Contact
ANJA STURM
Net Yield (Nettoertrag
TAG_2
pro
TAG_1
TAG_2
TAG_3
|
TAG_1 | in US-Dollar)
U&MPassagiertag,
TAG_3
|
O
183,7
LI
DIE MULTI-MIL
Konjunktur
arten bessere
Reisebüros erw ber
x Septem
Vertriebsklima-Inde
nen auf den derzeit fvw
13 Schiffen betrifft
– hinter Carnival und Royal Caribbean
Cruises zur Nummer130
3 auf dem weltweiten Kreuzfahrtmarkt gemausert,
einen
wirtschaftlichen Turnaround geschafft
und die Präsenz der Marke in Europa
gestärkt. Auch der Erfolg120
des Börsengangs
im Januar 2013 geht weitgehend
auf sein
Konto. Die Aktie stieg von 19 auf
heute
rund 25 Dollar. Sheehans
110Motto: „From
good to great“.
verbessert
e an der
US-Dollar ist Pricelin
Das führende
Börse aktuell wert.
eisebüro ist daglobale Online-R
so viel wert
mit in etwa viermal
e Lufthansa.
wie die Deutsch
Tou
et den August
ristikumsatz rett
10 Mrd
18 Mrd
64 Mrd
1.
b Reiseveranstalter, Hotel,
KreuzAgenturchef
fahrtschiff, Destination
MARTIN
kunde outet. Sondern
oder Reiweil es Credo von
sebürokette – dass starke
PAHNKE:
ihm und seiner Agentur
Mar„ziemlicher
ist, dass Marken
ken
Beim
und
Brennstart
Markenführu
für ng in der Touristik
den Menschen in aller
Sumpf“
die Escape:
erster Linie „Herimmer
Ein
wichtiger
werden, darüber
zenswünsche“ erfüllen
lockererKonsens
KEVIN
müssen. Und da
herrscht
in der Branche. Vor alsieht es in der Reisebranche
SHEEHAN (rechts) und
lem
laut den FMonline, aber auch im stationären
CG-Experten ziemlich
Meyer-Werft-Chef
Vermau aus. Wohlgetrieb werden die Informations
Bernhard Meyer
-, Wahl- und
merkt – was die Positionierun
Bewertungsm
g der einzeldrücken die öglichkeiten immer diffenen Marken angeht, nicht
deren Produkte.
renzierter.
Startknopf.Marken
können und müssen
Bei Meyer
Allzu oft fehle den Marken
hier
das Versprekünftig
werden
neben
deutlich
der bessere Orientierung
chen des „Wonderland
Berater
s“.
Escape noch drei
geben.
LARS
weitere
Schiffe fürblegespräch
Im fvw-Roundta
LAMMERS:
(siehe fvw
Norwegian
„ zu nah am
Cruise
14/14)
sagte Manfred
TOURISTIK BRAUCHT MEHR
Klaus, GeschäftsfühProdukt“
rerLine
dergebaut.
Münchner Digitalagentu
LIEBE ZUM DETAIL
r Plan.Net,
die unter anderem für
UnterLufthansa arbeitet:
r ist der aktuelle
Natürlich kann man die
Tourismusindus- US-Dolla
„Je unpersönlicher der
RelaBuchungsweg durch
von Airbnb. In
trie nicht eins zu eins
mit der Konsumgü- nehmenwert
die Digitalisierung wird,
und Uber ist das
desto wichtiger
terindustrie gleichsetzen.
tion zu Priceline
Vertriebs- und
wird es, dass die Marken
zu Veranstaleine persönliche
Margensystematiken sind
wenig, in Relation
Beziehung der
in beiden Branihren Kunden aufbauen.“
ist gut dreimal
nach zu jüngschen komplett verschieden.
tern nicht. Airbnb
US-Dollar werden
Was liegt näher,
Auch die InThomas Cook.
Pushh-Chef
novationsprozesse und
rhöhung für Uberals sich einmal bei Marmehr wert als
-tempi sind völlig
ten Kapitalekenexperten
- der in Sachen
aus einer
MARC
Transfer
ene
andere.
MarDoch
umstritt
die
Zielgruppen
SCHWIEGER:
fällig. Der kenführung anspruchsvo
viel be- sind nahezu
sich
llsten Branchen,
Euro lässt
identisch:
mehr als
„weniger ist
damit
Sowohl Konsumgüte
it 70 Mrd.
Anbieter istder
Konsumgütetrbranche,
der Umsatz r- als auch
mehr“
umzuhören?
Reiseindustri
bewerte wie
Es ist mehreals
sprechen
wegen.
grundsätzlich die
Martin Pahnke, Marc
vierfach so teuer
r der
Schwieger und
breiteReiseveranstalte
Und die
der deutschen Masse an.
Lars Lammers sind Chefs
die TUI AG.
Und es wäreDigitalisierung
der Hamburger
Jahre.
stellt beide
Branchen im Sinne des
Agentur Pahnke Markenmach
vergangenen drei
wachhmenswert von
erei und
senden E-Commerce
und der weiter fragderen Digitalschwester
der aktuelle Unterne
n
Pushh. Beide
mentierenden
und Airbnb.
Kommunkationskanäle
Agenturen sind auf Fast
Mehr als 17 Millione
Priceline, Uber
vor
KapitaliMoving ConsuBriSpitzenähnlich
e
große Herausforderungen.
mer Goods (FMCG), also
Unterkünfte hat
Nur in der Kategori
in eine
Konsumgüter,
elt,
Die Agentur wurde 1989
lässt sich das Trio
spezialisiert und betreuen
an Chesky vermitt
sierung
rt
in
Hamdominie
mit mehr als
WAS ALSO KÖNNEN
StuPriceline
burg gegründet. Über 130
TOURISTIKER in Sachen
130 Mitarbeitern Marken
seit er 2008 als
Schublade pressen.
Mitartrieb,
wie Toffifee,
Markenführ
ung Hotelver
globalen
beiter arbeiten für rund
von
den
den
Knoppers und Crunchips
FMCG-Profis
Jahren
dent Airbnb gegrünseit lernen?
50 Marken
Boo(siehe Kasten).
Töchter
Kurzseiner
gefasst:
für mehr als 40 Länder mit
wenigen
Mehr Liebe zum DeDie Pahnke Markenmach
allem Dank
ist vortail
einem
Es ist eine der
erei steht für so
hat.
det
weltweit
und
zum
weniger
der
Mediavolumen von etwa
Hingabe zur alles verund Agoda
bekannte Claims wie „Merci,
Zahlen, die
200 Milli09
king.com
dass es Dich
sprechendeneisebüro
aufgestiegen.
halbwegs harten
onen Euro. Kunden wie Storck
gibt”, „Mann, sind die
Online-R Vielfalt. Martin Pahnke
bekannt gibt.
größten
Dickmann” und
Jahren
nennt das die
smarte US-Boy
vor zweieiner
„Heuristik
(Werther’s Original, Toffifee,
„Meica macht das Würstchen”.
Marke“ und
des US-Unternehmit Kayak, einen
Merci,
Undmeint
NeuerDie Popularität
damit, dass
gekaufte
Knoppers) , Meica (Bratmaxe,
einengut
ärkten lässt
positionierte
den Rücklagen
aus Marke
an den Finanzm
Boomdas n
den Verbraucher
Deutschländer), Lorenz
O Travis KaDAS URTEIL DESUber-CE
die Entschei- mens
ableiten. Eher
dominiert Priceline
(Crunchips,
TRIOS über die Markenwerb,
dung
für oder gegen
sich daran kaum
l,
Chipsletten, NicNac’s) und
der Schrewelt in der Reisbranche
lanick ist
t Metasearch. ein Produkt so leicht
ellungsmerkma
Zott
ist so ernüchternd
Segmen
und schnell
ung
schon das Alleinst boomenden
hiedmachen müsse.
möglich
(Monte, Jogolé) betreut die
wie erhellend. Agenturgrün
Untersc
denwie
cken der Taxi-Inn
im
Markenmacht
Das
Airbnb
der Martin
lan„Es
sich
geht
noch
der
nicht darum,
dass
macherei seit mehr als 15
Airbnbden
Pahnke: „Mein persönlicher
Leuten wirkelt hat. Ähnlich
und der Liebling
Jahren.
sind Uber und
Soweit
Blick auf
lich alles,
was mein
ance beider
Hotelmarkt entwick rs steht
Produkt
ristische Marken Investo
Perform
ren. In 70 toukann, zu bedie
Über
ist ein ziemlicher
nicht. so Pahnke.
geweisen“,
e
Sumpf.
gewie Uber bei Transfe Economy,
Martin Pahnke ist seit 1998
„Ich. Schwarz
habe aber das
Es gibt da nichts, woran
wenig bekannt
it ist die 2009hängen
InhaStart-up
Gefühl,ist
t
für die Sharing
dass sich viele
Städten weltwe mein Herz
Benefi
Ihr
ber
bisAirbnb
und
Veranstalter
rm
Geschäftsführ
te.
würde.“
nicht.
und
er der Agenr-Plattfo
r Angebo
schreiben sie
Destinatione
Zahlen
ggründete Transfe
n inzwischen so breit
tur, Lars Lammers Geschäftsleite
für das Teilen privatehat Airbnb
und BeBemerkensw
positiZuwächse in Marktse
ert Popular
ist dieseität
r
Uber
Aussageweil
onieren,
sind rasante
aktiv. Die
dass sie nur noch
haben:
Markenberatung. Marc Schwieger
Und anders als
fkommunizier
dochlang
eben jenicht, weil sich Pahnke
en
die sie selbst geprägt
Privatunterkün
it wächst rasant, damit als
können:
menten, Umsonst
kannthe
ist Geschäftsführer der Digitalist es kälter-Dienstgesein Portfolio von mit kommerzirelativ
ahnungsloser potenzieller
immer wieder
ung von Transfer als draußen.“
Harte
Reisedie Vermittl
Worte,
sich das Start-up
die sein Kollege
schwesteragentur Pushh.
Unter-Marc
ten nur sehr zaghaft
tzen muss.
sowie von privaten
kombiniert. Auch
Schwieger
leistungenein
wenigam
gen Verbote durchse werden konnrelativiert:
ellen Angeboten
Kapitalmarkt
„Nast
weshalb Uber
künften. Das kommt
DR
Dauerhaft gebrem
das ist ein Grund, t ist.
iger Gewinn.
Im Gegenfvw1914
bewerte
besser an als kurzfrist
Uber bislang nicht.
ARDÄRE
Quelle: Norwegian Cruise Line
Die Priceline Group
gloMILLIARDENAUFTRÄGE
100 BEI
hat seit 2012 die
im
MEYER WERFT
bale Pole-Position
E-Com04
Dienstsitz in Miami, der sich gern
Die Agentur Pahnke Markenm touristischenDarren
als Self01 02 03
Der charismatische Norwegian-Che
12
acherei
merce.10CEO 11
f hat
made Man bezeichnet, Millionen.
09
08
berät
07
nicht nur die Profitabilität 90
Markena
06
die Anleger mit 2014
05 rtikel-Ku
der Reederei
verwöh
nden,
04
wientStorck,
„Verdienen“ ist in diesem Fall der
Huston
03
traumhafrichti01 02 Zott
erhöht, er hat auch das Vertrauen
12
Wachstum, einer
oder Lorenz. Ihr Rat
10 der Fistetem
ge Ausdruck, da sind sich auch seine
ma in
an dievon
zuletzt 30 :Prozent
Touristik
Mit2013
nanzmärkte gewonnen. Das belegt
lte“ Konjunkturkli
ten Renditewird
„gefüh
das
auch
arbeiter sicher. Finanzmann Sheehan
Stärker
Rücklage, die
ist,
der
t
der
fokussie
t
in
en
gekehr
ren
Prozen
– und
das ehrgeizige Investitionsprogramm,
zurück
die an dieimmer
und Milliard
in 30
t nieder:
wieder
Zukunf
das
e der Deutschen
wurde 2008, als der Finanzinvestor
Destinat
UnterneNhmen
Apol+ Partner
dasTUNGE
r
die Buchungslaun
ion „Wonder
sich der Kreuzfahrer für die nächsten
in den ERWAR
land“
Weil seit Juli
Quelle: Dr. Fried
finden. r und größere
Jahlo die Mehrheit an der US-Reederei
schläg t sich auch
den Erwerb kleinere rt.
vom
re vorgenommen hat. Nach den kurz
üros besser. Das
den Reiseb
aufGenting-Konzern in Hongkong übernahm, August
Nachfrage.
Unternehmen investie es ist eng
eine steigende
ber folgenden Norwegian-Kre
einander
Pricelin
Septem
ten glauben an
10,1
Die wahre Erfolg
an die Spitze des Unternehmens
Befraguzern
radikalen Umgeschickt Oktobe
r
7,8
Breakaway
und Getaway wurden bei der
verknüpft mit einem
und hat es gewaltig auf Spur gebracht.
r
n Geschäftsmozembe
Un- Novem
ber/De
Meyer
Werft
bau des einstige
die nächsten Schiffe der
8,1
stand
ter seiner Ägide hat sich Norwegian
ng
68
– zu- Januar/
dells. Zur Gründu
Februar
Breakaway-plus
-Klasse mit einer Kapazigenannte Bidding
mindest was die Gästezahl von 1,9
Priceline für so
Millio- März/A
priljeweils 4200 Passagieren
tät von
nannten den
beModelle. Kunden
Priceline sorgte
Später
Preis für ein Hotel, . Kaufmänbürospiegel
and
Vorbuchungsst
31
TAG_2
2,6
|
Last-Minute
holt Sommer
aus dem
Norwegian Cruise LineKelle
kauftr.vier neue Schiffe und zwei
neue Marken. Doch CEO Sheehan hat
noch nicht genug.
|
Publisher‘s Details
Umsatz (in Mrd. US-Dollar)
➔
REISEBÜRO
VERANSTALTER
FLUG
Chief Operating Officer TUI Deutschland
TAG_1
35
WO LIEGT WONDERLAND
?
FOTOS: NCL (3), OCEANIA; SEVEN
OLIVER DÖRSCHUCK
M&M
Stetiges Wachstum
M
Pahnke
Markenmacherei
05
06
07
08
105,5
Geschäftlage:
Stimmung: 102,9
Erwartung: 100,5
AIRBNB
HOTEL
T, GETTY IMAGES,
|
SEAS CRUISES
TOURISTIK
FOTOS: XXXXXXXXXX
U&M
U&M
www.fvw.de
3.
2.
-18%
te
anzmärkte glauben
an
noch teurer
3
No. 43 effective Jan. 1, 2015
fvw
fvw – the leading B2B magazine for decision makers and
entrepreneuers in tourism and mobility
91% of our readers say that
“fvw is the leading magazine in the tourism industry”.
Journalistic quality, expertise and independence
form the basis of our success.
26,851 copies – the by far highest paid circulation
among travel trade magazines.
Source: fvw Structure Analysis 2013 d.core GmbH, IVW 2/2014
Media Profile
Overviews
Circulation
Reader Profile
Publication Schedule
Ad Formats & Rates
Advertorials
Ad Specials
Supplements
CI/Promotional Inserts
Technical Requirements
ITB Dailies
fvw Workshop
fvw Fam Trip
fvw Kongress
fvw OMDay/Tourism
Marketing Summit
fvw TT Day
fvw CruiseLive
Publisher‘s Details
Contact
4
Media Profile
fvw – the leading B2B magazine for tourism and mobility
As premier trade magazine fvw enjoys an excellent media and professional reputation and is firmly established among readers as opinion-forming medium. fvw
brings together people and markets, puts developments into context and serves
decision makers as compass when setting the course for their business. With 4.1
readers per issue fvw is one of the most-read trade journals in the industry. It
provides every other Friday a concise summary of current developments and the
key business news for the market.
fvw stands for reliable and objective journalism with a maximum of in-depth information and a wide range of topics presented in an appealing magazine-style
design. fvw owes its remarkable importance to an average of 119,450 readers.
Editorial concept and target group
Through fvw you are able to reach out to all relevant decision makers for the magazine‘s
analyses, reports and commentaries have made it an important driving force
throughout all areas of the tourism industry. Some 60% of fvw readers work in tour
operating or travel sales, many of them at decision making and/or management levels.
Themed supplements and regular series in fvw provide great practical orientation
and best practice support for sales staff. In fact, fvw is one of the most widely read
trade journals among the target groups “decision makers” and “sales and distribution”
in the tour operator and travel agency segment. With an average of 19,673
subscription copies sold per month fvw proves its market leadership and expertise.
Sources: Total circulation IVW 2/2014/4.1 readers per issue and subscription copies sold;
fvw Structure Analysis 2013 d.core GmbH
.
. DECIDING. EXCELLING.
KNOWING.
.
5
No. 43 effective Jan. 1, 2015
Print Product Line
fvw Dossiers – market analyses for those who want to know more
h ist
nter-
fvw Dossiers serve as indispensable work of reference for the tourism industry.
They present figures, analyses and assessments for the market segments holiday
resorts, German travel sales & distribution and German tour operators.
ren.
Ende in
fvw Dossiers enjoy long use, considerable reading times and a high level of
awareness: n 84% of fvw readers know the fvw Dossiers.
“Better Selling” – destination facts in a nutshell
fvw magazine‘s counter series highlights one particular destination per issue
through a double-page (or larger) spread, covering all relevant facts both from
a business and a cultural point of view. This unique mix makes the destination
specials a valuable sales and counseling aid for all travel agencies.
Die
weratio-
66% of readers in travel sales state they refer to “Better Selling” on a frequent basis,
which confirms the specials as particularly high-impact advertising environment
within fvw magazine.
Halt-
Source: fvw Structure Analysis 2013 d.core GmbH
Media Profile
Overviews
Circulation
Reader Profile
Publication Schedule
Ad Formats & Rates
Advertorials
Ad Specials
Supplements
CI/Promotional Inserts
Technical Requirements
ITB Dailies
fvw Workshop
fvw Fam Trip
fvw Kongress
fvw OMDay/Tourism
Marketing Summit
fvw TT Day
fvw CruiseLive
Publisher‘s Details
Contact
6
Produktfamilie
Online
– Overview
Print
fvw.de
.
. DECIDING. EXCELLING.
KNOWING.
.
fvw.de – at the heart of the industry, 24/7
The leading travel and tourism news portal features all the latest key
information from the industry. It reflects the high journalistic quality
and reputation that readers know fvw magazine for. A paid-content
area on fvw.de guarantees advertisers a prime target group and high
user retention n 81% of users also frequently read fvw in print. The
portal‘s recommendation rate is at an outstanding n 97%.
Facts and figures fvw.de
n
45,187 registered users
n
Avg. of 535,000 page impressions per month on average
n
15,000 newsletter subscribers for fvw AM MORGEN
n
14,500 for fvw NEWSLINE
n
Avg. of 1,900 fvw app users
For further details on users and a wide choice of further options, please refer to our
Online 2015 rate card and/or the FVW Media Group’s online media package available
at www.fvw-medien.de.
Sources: fvw Structure Analysis 2013 d.core GmbH; Webtrekk ø PIs p.m. 8/2013–7/2014;
registered users: status July 2014; newsletter recipients: in-house statistics, status July 2014
Two daily newsletters (fvw AM MORGEN and fvw NEWSLINE), the fvw
e-paper, and fvw‘s iPad and smartphone apps provide the reader with
news updates at any given time and place.
7
No. 43 effective Jan. 1, 2015
Job Market – Overview Print & Online
The great career exchange for the tourism industry – in print & online
fvw magazine offers you in print and online one of the largest job markets in the
tourism industry. As HR officer you are able to specifically target your future staff
members – from travel executives and product managers to directors. Through fvw‘s
classified ads section you will find just the right candidate to quickly and efficiently
fill your job openings.
Facts & figures fvw Job Market
n 19,673 subscribers and 119,450 readers per issue
n More than 5,500 Job Market newsletter subscribers
n Avg. of 176,500 page impressions per month
Thanks to our express service your job ad will appear within 24 hours on
www.stellenmarkt.fvw.de.
Tourism Jobs & Careers Guide
Qualified junior staff is elementary for your company‘s future. The annual Tourism
Jobs & Careers Guide provides you with access to tomorrow‘s specialists and
leaders. Present your firm as potential employer and the benefits it has to offer.
If you are a college/university or a training company, you are able to list your
education and training options. n Further information: http://go.fvw.de/juk
n Contact: Isa Spormann, ph. +49 40 41448-550, [email protected]
For more performance indicators and advertising options, please refer to the FVW Media Group‘s rate card Job
Market 2015 and/or go to go.fvw.de/stellenmarkt.
Sources: Total circulation IVW 2/2014/4.1 readers per issue and subscription copies; Webtrekk ø PIs p.m. 8/2013–
7/2014; newsletter recipients: in-house statistics, status July 2014
Media Profile
Overviews
Circulation
Reader Profile
Publication Schedule
Ad Formats & Rates
Advertorials
Ad Specials
Supplements
CI/Promotional Inserts
Technical Requirements
ITB Dailies
fvw Workshop
fvw Fam Trip
fvw Kongress
fvw OMDay/Tourism
Marketing Summit
fvw TT Day
fvw CruiseLive
Publisher‘s Details
Contact
8
Circulation
.
. DECIDING. EXCELLING.
KNOWING.
Facts & figures fvw
Subscriptions compared
Total distributed circulation 29,134
fvw
Total copies sold 26,851
TravelTalk
4,133
Subscription copies 19,673
touristik aktuell
6,956
Travel One
fvw circulation figures are IVW-audited.
Figures based on IVW 2nd quarter 2014 audit report.
Publisher‘s note: fvw is primarily distributed on a subscription
basis and is also available at select retail outlets.
.
19,673
948
Source: IVW 2/2014
Cost per thousand by comparing
fvw
498.14 €
touristik aktuell
977.57 €
TravelTalk 1,911.44 €
Travel One
7,120.25 €
Source: IVW 2/2014, on basis of ad rates 2014
.
9
No. 43 effective Jan. 1, 2015
Reader Profile
fvw – the entire tourism industry right at your hands!
Readers by industry segment:
Gender:
59% female
41% male
Travel sales
47%
Tour operator
15%
Age:
Other
14%
Age 30 or under
13%
Airport/airline
6%
Age 30–39
23%
Tourist office
5%
Age 40–49
27%
Hotel industry
5%
Age 50–59
26%
PR agency
3%
Age 60 or over
10%
Business travel
2%
Travel technology
2%
Education:
Cruise travel/
cruise ship company
1%
College/university/technical college
50%
High-school diploma
33%
Car rental
1%
Incoming agency
Secondary school (no high-school diploma)
15%
1%
Insurance
Junior high school
2%
1%
Media Profile
Overviews
Circulation
Reader Profile
Publication Schedule
Source: fvw Structure Analysis 2013 d.core GmbH
Ad Formats & Rates
Advertorials
Ad Specials
Supplements
CI/Promotional Inserts
Technical Requirements
ITB Dailies
fvw Workshop
fvw Fam Trip
fvw Kongress
fvw OMDay/Tourism
Marketing Summit
fvw TT Day
fvw CruiseLive
Publisher‘s Details
Contact
10
Reader Profile
.
. DECIDING. EXCELLING.
KNOWING.
.
Decision makers read fvw!
Job positions:
66% of readers
66% Decision maker
34% Other positions
hold a management position.
91% of readers say:
Decision maker*
66%
Employee
14%
Travel agent
12%
Trainee, student,
intern
4%
Other
2%
*Decision makers: Office manager, corporate management,
department head, independent business owner
fvw is competent and the
leading trade magazine
in tourism.
Avg. reading time:
78 minutes
Avg. no. of readers per issue:
4.1 readers
11
No. 43 effective Jan. 1, 2015
Reader Profile
News, cover story, destination & product or enterprises & markets:
fvw demonstrates relevance!
4 out of 5 readers confirm that fvw articles are highly relevant:
News
83%
Cover story
81%
Destination & product
79%
Enterprises & markets
78%
Above-average reading intensity:
71% of readers browse through and read the
magazine front to back.
Sources of information for tourism news:
Trade journals are by far the most frequently used medium for tourism news!
Trade journals
30%
Tour operator
intranet sites
21%
Provider
intranet sites
14%
Travel agency
intranet sites
12%
Source: fvw Structure Analysis 2013 d.core GmbH
Media Profile
Overviews
Circulation
Reader Profile
Publication Schedule
Ad Formats & Rates
Advertorials
Ad Specials
Supplements
CI/Promotional Inserts
Technical Requirements
ITB Dailies
fvw Workshop
fvw Fam Trip
fvw Kongress
fvw OMDay/Tourism
Marketing Summit
fvw TT Day
fvw CruiseLive
Publisher‘s Details
Contact
12
Month
January
Publication Schedule
Issue no.
Date of
Ad & materials
publication
close
.
. DECIDING. EXCELLING.
KNOWING.
Topics
Counter series
“Better Selling”
Section “Management
& Careers”
Turkey
Club holidays
1/15
Jan. 02
15 Dec. 14
2/15
Jan. 16
Jan. 05
Airlines and airports
Cruise travel
Insurance
Family holidays
3/15
Jan. 30
Jan. 19
River cruises
Rail travel, long-haul bus travel
Tourism marketing
Preview: ITB
Spain
4/15
Feb. 13
Feb. 02
Portugal
England, Scotland, Ireland
Ferries
Self-drive holidays
Greece
Croatia
5/15
Feb. 27
Feb. 05
Special issue: ITB (Berlin, March 4–8)
Egypt
Hotels and resorts
Asia (Japan, Korea, Taiwan)
Mongolia
Germany
Cape Verde Islands
March 04
March 05
March 06
March 07
March 08
Feb. 05
Official ITB Dailies – Daily for trade visitors
Daily for trade visitors
Daily for trade visitors
Daily for consumers
Daily for consumers
Honeymoon travel/once-in-a-lifetime travel experiences
February
March Daily I
Daily II
Daily III
Daily IV
Daily V
.
Leipzig
Mobile travel
sales
April
Issue no.
Date of
Ad & materials
publication
close
Media Profile
Overviews
Counter series
“Better Selling”
6/15
March 13 March 02
ITB summary report
Car rental
Gulf States
Indian Ocean (Mauritius, Seychelles, Maldives, La Réunion)
Austria, Switzerland
7/15
March 27
March 16
Soft adventure travel
France
Asia (South-East Asia)
US, Canada
Eastern Europe
Marocco
8/15
April 10
March 26
Airlines and airports
Spain
Business travel
Tunisia
Holiday homes/apartments, B&B
Singapore
9/15
April 24
April 13
Ad/materials close:
March 31
May
Topics
Turkey
City breaks
Nordic countries
Active and sports holidays
Dossier: Holiday resorts
10/15
May 08
April 27
Cruise travel
Travel technology, e-commerce
Italy, Malta
Diving holidays
Cyprus
11/15
May 22
May 08
BeNeLux
Asia (China, Hong Kong, Macao, Shanghai)
Study tours
Youth travel
Circulation
Reader Profile
Publication Schedule
Section “Management
& Careers”
Ad Formats & Rates
Advertorials
Ad Specials
Supplements
CI/Promotional Inserts
Technical Requirements
ITB Dailies
Upgrading:
Master‘s degree
fvw Workshop
fvw Fam Trip
fvw Kongress
fvw OMDay/Tourism
Marketing Summit
fvw TT Day
fvw CruiseLive
Publisher‘s Details
Contact
Subject to change!
Month
14
Month
Publication Schedule
Issue no.
June
12/15
Date of
Ad & materials
publication
close
June 05
June 22
Ad/materials close:
May 12
July
September
Topics
Counter series
“Better Selling”
June 19
June 08
Israel, Jordan
Fall industry events
US
Hotels and resorts
14/15
July 03
June 22
Cruise travel
Round-the-world
Musicals
n Special supplement: Cruise travel
Oman
Careers and
trainings
n
15/15
July 17
July 06
Airlines and airports
River cruises
The Caribbean
16/15
July 31
July 20
Bus travel
India, Sri Lanka
Winter programs/catalogs
17/15
Aug. 14
Aug. 03
Southern Africa
Asia (incl. Pacific region)
The Caribbean (Dom. Republic, Jamaica, Cuba)
18/15
Aug. 28
Aug. 17
Rail travel
Egypt
Long-haul travel
19/15
Sep. 11
Aug. 31
Travel technology, IT
Preview: fvw Kongress
Spain (Canary Islands)
Central America
Employer study
Mexico
Qatar
.
Section “Management
& Careers”
Insurance
The Mediterranean
Group travel
Dossier: German travel sales & distribution
13/15
May 20/June 03
August
.
. DECIDING. EXCELLING.
KNOWING.
Issue no.
October
Date of
Ad & materials
publication
close
December
Sep. 25
Sep. 14
Asia (South-East Asia)
Winter sports
South America
Gulf states
21/15
Oct. 09
Sep. 28
Airlines and airports
Travel agency chains and co-operations
Corporate travel
Indian Ocean (Mauritius, Seychelles, Maldives, La Réunion)
Golf travel
n Special supplement: Golf travel n
22/15
Oct. 23
Oct. 12
23/15
Nov. 06
Oct. 26.
US, Canada
Turkey
Insurance
Preview: DRV convention (Lisbon, Nov. 19–21)
24/15
Nov. 20
Nov. 09
Australia, New Zealand, South Seas
Club holidays
Study tours
Summer programs/catalogs
25/15
Dec. 04
Nov. 23
Egypt, Red Sea
Luxury travel
Medical travel
26/15
Dec. 18
Dec. 07
Car rental
City breaks
Events 2016
Dossier: German tour operators
Ad/materials close:
November 27
Media Profile
Overviews
Counter series
“Better Selling”
20/15
Aug. 26/Sep. 09
November
Topics
Circulation
Reader Profile
Publication Schedule
Section “Management
& Careers”
Job opportunities:
tour operators
Cruises
Spain
Hotels and resorts
Sustainable tourism
Trade shows
Ad Formats & Rates
Advertorials
Ad Specials
Supplements
CI/Promotional Inserts
Technical Requirements
ITB Dailies
Subject to change!
Month
fvw Workshop
fvw Fam Trip
fvw Kongress
fvw OMDay/Tourism
Marketing Summit
fvw TT Day
fvw CruiseLive
Publisher‘s Details
Contact
16
Ad Formats & Rates
.
. DECIDING. EXCELLING.
KNOWING.
No.
1
S 402 x 236 mm
A 440 x 280 mm
71
S 189 x 74 mm
A 220 x 93 mm
8
S 57 x 236 mm
A 76 x 280 mm
2
3
4
5
6
S 189 x 236 mm
A 220 x 280 mm
S 122 x 236 mm
A 141 x 280 mm
S 90 x 236 mm
A 109 x 280 mm
S 189 x 116 mm
A 220 x 135 mm
S 122 x 192 mm
A 141 x 211 mm
9
S 122 x 131 mm
A 141 x 150 mm
10
S 189 x 54 mm
A 220 x 73 mm
n
The ad formats for fvw, TravelTalk and BizTravel are equal.
n
Ad design available through fvw at extra cost.
n
For bleed advertisements add 3 mm edge trim.
12
11
S 122 x 90 mm
A 141 x 109 mm
S 57 x 116 mm
A 76 x 135 mm
13
S 122 x 54 mm
A 141 x 73 mm
S = type area
A = trim size
Width x height in
Size
Rate €
1
2/1 page
15,300.–
2
1/1 page
9,900.–
3
2/3 page
7,900.–
4–6
1/2 page
6,800.–
7–9
1/3 page
5,300.–
10 – 11 1/4 page
3,900.–
12 – 13 1/6 page
2,000.–
Frequency discount
Percent
3x
6x
9x
12 x
15 x
18 x
21 x
7%
10%
13%
16%
18%
19%
20%
Advertorials
These paid-for advertising pages are presented in an editorial format and are
individually designed based on your requirements. They offer a perfect opportunity to communicate marketing information to readers beyond traditional
ads. The advertorial uses a typeface and layout that is distinctly different from
the magazine‘s style and design.
n
n
All rates include copy-writing and layout.
Benefit from our online media to generate additional exposure for your advertorial on fvw.de.
.
Advertorials
Rate €
1 page
10,800.–
2 pages
16,200.–
4 pages
21,900.–
6 pages
25,800.–
17
No. 43 effective Jan. 1, 2015
Ad Specials
Loose inserts
A binding sample (or at least a dummy) including size and weight
specifications must be provided to the publisher. Loose inserts,
bound inserts and tip-ons are distributed with the care customary
to business.
Min. size: 105 mm x 148 mm
Max. size: 210 mm x 276 mm
Split-run advertising with geographical or mechanical split
upon request, based on availability. Minimum circulation: 5,000; Surcharge: € 1,500
Bound inserts
Weight
Rate € per 1,000 copies
Up to 25 g
310.–
Up to 50 g
340.–
Rates for inserts exceeding 50 g upon request
Size: 220 x 280 mm
+ 10 mm head trim
+ 3 mm edge and foot trim
Alternative sizes upon request. Please make sure to contact us before having your inserts printed/shipped.
Page
volume
Tip-on
(incl. full-page carrier ad)
Size: Postcard 148 x 105 mm
Alternative tip-on formats upon request.
n
Booking deadline: One week prior to ad close.
n
Delivery: By ad close directly to the printer; quantity: on request.
n
Design, production and printing available through fvw at extra cost.
n
Loose inserts, bound inserts and tip-ons are not eligible for discounts but commissionable.
Media Profile
Overviews
Circulation
Reader Profile
Publication Schedule
Ad Formats & Rates
Advertorials
Ad Specials
Supplements
CI/Promotional Inserts
Technical Requirements
ITB Dailies
Rate € preprinted bound inserts
delivered to our printing house
4 pages
13,200.–
8 pages
15,200.–
12 pages
18,000.–
Form
Rate € preprinted tip-ons delivered
to our printing house
Postcard
13,200.–
CD
14,500.–
fvw Workshop
fvw Fam Trip
fvw Kongress
fvw OMDay/Tourism
Marketing Summit
fvw TT Day
fvw CruiseLive
Publisher‘s Details
Contact
18
Ad Specials
Booklet*
105 x 148 mm
(to be supplied)
Title page
.
. DECIDING. EXCELLING.
KNOWING.
Rate €
Gatefolder*
2 x 105
27,400.–
Rate €
Advertising space:
2/1 page (431 x 280 mm)
plus 1/1 page (214 x 280 mm)
148
Inside magazine (incl. full-page carrier ad) 17,900.–
.
280
214
20,900.–
217
0
22
Multi-page ad* (magazine opening) Rate €
4/1 page (220 x 280 mm)
Gatefolder plus page 3*
280
Rate €
Title page
23,200.–
280
Advertising space:
26,200.–
Belly band* 500 x 50 mm
Rate €
500
50
2/1 page (431 x 280 mm)
plus 2 x 1/1 page (214 x 280 mm)
31,000.–
1/2-page cover wrap*
Rate €
214
217
22
0
Advertising space:
n
For details on our ad specials see: fvw-medien.com/media
n
Rates include printing and paper cost (does not apply for booklets).
n
Design, production and printing available through fvw at extra cost.
n
Ad specials are not eligible for discounts but commissionable.
n
For bleed advertisements add 3 mm edge trim.
1 x 1/2 page (110 x 216 mm)
3 x 1/2 page (110 x 280 mm)
plus back outside
cover ad (220 x 280 mm)
280
27,400.–
*Limited availability per issue due to mechanical requirements.
110
19
No. 43 effective Jan. 1, 2015
Supplements: Cruises and Golf
Special cruise and golf travel supplements
Our themed supplements are designed as sales aid and source of information
about all the latest news and trends. They also verifiably enjoy long-term use in the
market. The supplements are distributed with fvw and TravelTalk and have a total
distributed circulation of 60,087 copies.
Your advertorial as part of a themed supplement: Our central editorial department
not only provides its expertise, but is also responsible for structural design and
layout. This makes your advertorial a perfect, capturing advertising format – an
indispensable marketing tool to effectively showcase your product information.
n 76% of readers are interested /very interested in themed supplements
(in travel sales that share totals 81% ) Source: fvw Structure Analysis 2013 d.core GmbH
Media Profile
Overviews
n
Cruise travel supplement
fvw 14
on sale July 03
AC May 20/MC June 03
n
Golf travel supplement
fvw 21
on sale Oct. 09
AC Aug. 26/MC Sep. 09
Page volume
Size
24 page
210 x 276 mm
Circulation
Reader Profile
Publication Schedule
Format
Rate €
1/1 page
7,300.–
IFC/BC
8,300.–
2/1 advertorial
9,500.–
4/1 advertorial
13,700.–
Ad Formats & Rates
Advertorials
Ad Specials
Supplements
CI/Promotional Inserts
Technical Requirements
ITB Dailies
fvw Workshop
fvw Fam Trip
fvw Kongress
fvw OMDay/Tourism
Marketing Summit
fvw TT Day
fvw CruiseLive
Publisher‘s Details
Contact
20
Counter Infos/Promotional Inserts
.
. DECIDING. EXCELLING.
KNOWING.
Counter Infos
Counter Infos are one of fvw‘s most renowned inserts supplying first-rate destination
know-how for the sales force. Key information for travel agents, practical sales advice
and sound knowledge are presented on your behalf in an editorial format specifically
in order that travel agents will refer to them and keep them on file as sales tool. An
additional digital version on fvw.de and TravelTalk.de provides those users with a copy
of Counter Info who don‘t have a printed version at hand.
Promotional Inserts
Promotional Inserts are the product of choice if you are looking for a tailor-made
insert, written and designed based on your specifications and featuring your corporate look and feel.
Your Counter Info or promotional insert includes FVW Media‘s all-inclusive service:
We provide layout, copy-writing, production, printing and distribution.
Page volume
n
Size (min.– max. W x min.–max. H)
Rate € CI
Rate € PI
8 pages
105 – 210 x 148 – 276 mm
20,300.–
23,400.–
12 pages
105 – 210 x 148 – 276 mm
25,000.–
28,700.–
16 pages
105 – 210 x 148 – 276 mm
29,000.–
33,400.–
24 pages
105 – 210 x 148 – 276 mm
37,000.–
42,700.–
According to § 3.5 UWG, Counter Infos/promotional inserts must be clearly
marked with the term “advertisement”.
.
21
No. 43 effective Jan. 1, 2015
Technical Requirements
Magazine format 220 mm width x 280 mm hight
Naming convention 1. Abbreviated magazine title (fvw)
2. Issue number (NOYY)
3. Advertiser‘s name (companyXYZ),
e.g. “fvw_0115_advertisersname.pdf”
Type area 189 mm width x 236 mm hight
Bleed
Due to varying page content, text elements or images running into bleed must allow at least 8 mm from the trim. For bleed advertisements add 3 mm edge trim.
File formats Please make sure to include all required fonts and image files.
Printing
Rotary offset with heatset drying
Standard format PDF 1.3 (PDF/X-3:2002)
Screen
60 lines per cm
Alternative formats
Mac compatible digital files only
Adobe CS3 – CS5.5 (Indesign, IIlustrator, Photoshop)
Color composition
Inside pages: Rotary offset – PSO LWC Improved (Fogra 45L)
Outside cover: Sheet-set offset – ISOcoatedv2-39L
Resolution
300 DPI
E-mail ftp-Server
[email protected] (max. 20 MB)
Host: ftp.fvw-medien.de
User ID: fvw_produktion, Passwort: produktion1001
Proof
Kindly supply color print-outs or proofs with your
digital files.
Media Profile
Overviews
Circulation
Reader Profile
Publication Schedule
Ad Formats & Rates
Advertorials
Ad Specials
Supplements
CI/Promotional Inserts
Technical Requirements
Artwork Available at extra cost, based on client’s specifications.
Contact production Ph. +49 40 41448-500, Fax +49 40 41448-689
Contact
Ad sales
Ph. +49 41448-844, Fax +49 40 41448-899
[email protected]
Delivery
adress for artwork
FVW Medien GmbH, Produktion,
P.O. Box 70 06 29, 22006 Hamburg, Germany
ITB Dailies
fvw Workshop
fvw Fam Trip
fvw Kongress
fvw OMDay/Tourism
Marketing Summit
fvw TT Day
fvw CruiseLive
Publisher‘s Details
Contact
22
ITB Dailies
fvw‘s official ITB Dailies – reaching all show visitors!
– March 04–08, 2015 in Berlin
Target group fvw Dailies 1–3:
fvw‘s official trade show paper for B2B and B2C:
114,000 trade visitors (61% German, 39% international)
n
is objective, competent and offers high-quality journalism through
25 German and international trade editors writing about the industry.
n
has been covering the event live for over 14 years with all the latest top news,
well-founded background reports and trends from the show.
n
is unique:
fvw Dailies are the only ITB Daily published in German and English.
n
offers a wide reach:
25,000 copies per issue are handed out to all exhibitors,
at all ITB fairground entrances and at Berlin‘s top 50 business hotels.
n
covers all target groups:
Dailies no. 1–3 address German and international trade visitors.
Dailies no. 4–5 – fvw‘s Messe Guide – on Saturday and Sunday are aimed.
fvw Dailies 1–3:
fvw Dailies 4–5:
Publication date
Ad close:
March 04–06, 2015 Publication date
Ad close:
Feb. 05, 2015
Source: Exhibitors‘ and trade visitors‘ survey ITB 2014
March 07–08, 2015
Feb. 05, 2015
Target group fvw Dailies 4 –5:
60,000 consumer (more than 92% German-speaking)
23
No.
43 gültig
effective
ab 01.01.2014
Jan. 1, 2015
Nr. 42
Anzeigenformate
ITB
Dailies
und Preise
Trade visitors by line of business
Media Profile
Overviews
Participants 2014
Tour operator
27.3%
at the world‘s largest tourism fair in Berlin:
Travel agency
18.6%
n
Hotel industry
8.8%
Publisher/media
7.5%
PR/consulting/ad agency
5.9%
Tourist organization
5.0%
Research/education
4.5%
Tourism associations
4.4%
Travel technology/information
and reservation systems
4.4%
Transportation
3.7%
Business Travel
3.4%
n
61% are German trade visitors
Trade show/congress &
meeting organizers
2.0%
n
39% are international trade visitors
Other
20.1%
n
Circulation
Ad Formats & Rates
Supplements
Komplette
durch fvw gegen Aufpreis
möglich.
Reader ProfileGestaltung
Advertorials
CI/Promotional
Inserts
Publication Schedule
Ad Specials
Technical Requirements
174,000 visitors total,
including 114,000 trade visitors
n
11,000 exhibitors from 189 countries
n
Half of all trade visitors have managerial
responsibility
Visitors 2014
national
international
Source: Exhibitors‘ and trade visitors‘ survey ITB 2014
ITB Dailies
fvw Workshop
fvw Fam Trip
fvw Kongress
fvw OMDay/Tourism
Marketing Summit
fvw TT Day
fvw CruiseLive
Publisher‘s Details
Contact
ITB Dailies
.
. DECIDING. EXCELLING.
KNOWING.
.
Exhibitors by country of origin
n
70.1% of exhibitors are from other countries
n
29.9% of exhibitors are from Germany
Exhibitors by line of business
Tourist organization
22.8%
Tour operator
20.9%
Hotel business
20.4%
Tourism associations
10.6%
Travel technology/information &
reservation systems
8.5%
Transportation
8.2%
Corporate travel
7.8%
Research/
education
5.4%
Business travel
4.5%
Source: Exhibitors‘ and trade visitors‘ survey ITB 2014
Image copyright: Messe Berlin, Christian Wyrwa
24
23
25
No.
43 gültig
effective
ab 01.01.2014
Jan. 1, 2015
Nr. 42
Anzeigenformate
ITB
Dailies
und Preise
No.
1
2
3
4
S 229 x 325 mm
A 260 x 365 mm
S 125 x 325 mm
A 170 x 365 mm
S 106 x 325 mm
A 124 x 365 mm
S 229 x 165 mm
A 260 x 180 mm
Size
Rate €
1
1/1 page
6,900.–
2
2/3 page
5,600.–
3–4
1/2 page
4,500.–
5–6
1/3 page
3,900.–
7–9
1/4 page
3,300.–
Package
51
6
7
8
9
S 229 x 103 mm
A 260 x 118 mm
S 65 x 325 mm
A 83 x 365 mm
S 229 x 72,5 mm
A 260 x 87,5 mm
S 106 x 165 mm
A 124 x 180 mm
S 43 x 325 mm
A 61 x 365 mm
n
Ad design and artwork available through fvw at extra cost.
n
Elements running into bleed must allow at least 8 mm from the trim.
n
For bleed advertisements add 3 mm edge trim.
Media Profile
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Technical Requirements
Discount
ITB Daily All Inclusive Package (5 issues)
30%
ITB Daily Trade Package (3 issues)
20%
ITB Daily Traveler Package (2 issues)
15%
S = type area
A = trim size
Width x height in mm
ITB Dailies
fvw Workshop
fvw Fam Trip
fvw Kongress
Ad on title page foot
S 229 x 72.5 mm
A 260 x 87.5 mm
Title page de: € 5,800.–
Title page eng: € 5,800.–
fvw OMDay/Tourism
Marketing Summit
fvw TT Day
fvw CruiseLive
Publisher‘s Details
Contact
26
fvw Workshop
.
. DECIDING. EXCELLING.
KNOWING.
.
Preisliste Nr. 42
ab 01. 01. 2014 The exclusive destination marketing event
fvw Workshops are custom-made premium events for international destinations
that are looking to position themselves in the German market. During the
Workshop some 40 leading German tour operators, a delegation of select travel
agents and representatives from tourism authorities and associations meet to
jointly discuss and develop at the destination new marketing strategies and
visions to effectively establish the product in the German market.
Image copyright: Christian Wyrwa, Christian Stelling
The typically four-day event very much lives through pro-active exchange and also
has educational character. Comprehensive editorial coverage in fvw (print and
online) reaches around 130,000 readers from the German travel and tourism industry.
Services provided by FVW Media Group
n
Workshop organization and event program coordination jointly with the destination
n
Comprehensive announcement and event coverage in fvw plus additional articles
and an image gallery on fvw.de
n
Editors of fvw exclusively attend and moderate the panel discussions;
a photographer is assigned to cover the event
The number of fvw Workshops is limited to 3–4 events annually. Timing as agreed
with the client, based on availability. Rates upon request.
Source: fvw Structure Analysis 2013 d.core GmbH
27
No. 43 effective Jan. 1, 2015
fvw Fam Trip
The exclusive travel agent familiarization tour
Our Fam Trips are designed to offer travel agency staff comprehensive information
about a destination, its hotels and other tourism products. Adding to this are personal experience and emotions which help deepen the newly gained knowledge
and create a significantly stronger impact.
We help you pick the right agents for your Fam Trip and assist you with the organizational work prior to the visit.
Inclusive services Image copyright: Mike Liem, Christian Wyrwa
An assigned editor and a photographer join the trip in order to provide comprehensive coverage in print and online. Benefit from our media’s editorial competence
and multiplying effect in order to present impressions from the tour to an even
greater audience.
Cost €
nRecruiting of participants and coordination
nAssigned editor and photographer joining
the tour for
up to 6 days
nLive online coverage
n4-page advertorial in one issue of fvw
35,800.–
Please contact us at ph. +49 40 41448-844 for further information and/or an individual
offer.
Media Profile
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Publication Schedule
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Advertorials
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CI/Promotional Inserts
Technical Requirements
ITB Dailies
fvw Workshop
fvw Fam Trip
fvw Kongress
fvw OMDay/Tourism
Marketing Summit
fvw TT Day
fvw CruiseLive
Publisher‘s Details
Contact
28
fvw Kongress
.
. DECIDING. EXCELLING.
KNOWING.
fvw Kongress – the leading event in travel and tourism
Participants
n
The number one industry event in Germany, attended by some 2,700 top-level decision makers and opinion leaders from the tourism industry.
For 16 years the leading B2B trade convention and industry meeting point in tourism, travel technology and mobility.
1,200
1,500
.
Convention attendees
Trade visitors
n
n
Travel and tourism experts present creative and efficient concepts plus new views and ideas that lead to vivid discussions.
It offers food for thought for your own strategies and approaches –
for your business and your future in the industry.
Focus on decision makers and opinion leaders
Most visitors are business owners, corporate
managers and department heads.
n
Travel Expo – the travel trade show
n
One of the most important B2B travel trade shows in the German-speaking market.
n
Some 80 exhibitors provide detailed insights on their latest products and on
trends in travel technology, corporate travel and e-commerce.
n
There is simply no more efficient way for Travel Expo visitors to get to know the providers‘ various travel-related solutions.
88% of trade visitors* confirm the excellent
level of quality.
Over 45% of participants work in tour
operating/travel sales.
Nearly 100% of exhibitors* rate the quality of
visitors high/very high.
Source: Visitors’ survey fvw Kongress and Travel Expo 2013
29
No. 43 effective Jan. 1, 2015
fvw Kongress
Independent business owner
10%
President, board member/
corporate manager
22 %
Office manager/department head
29%
Employed staff member
16%
Lecturer, teacher, assistant professor
Not specified
2%
20%
NEW LOCATION, NEW DATE:
Messe Essen, September 15 & 16, 2015
How many times have you attended fvw Kongress?
1st time
Editorial coverage in fvw:
20%
2 to 5 times
35%
6 times or more
30%
Not specified
15%
n
n
Media Profile
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Advertorials
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Supplements
CI/Promotional Inserts
Technical Requirements
Preview fvw Kongress:
fvw 19/15, September 11, 2015
fvw Kongress report:
fvw 20/15, September 25, 2015
Source: Visitors‘ survey fvw Kongress and Travel Expo 2013
ITB Dailies
fvw Workshop
fvw Fam Trip
fvw Kongress
fvw OMDay/Tourism
Marketing Summit
fvw TT Day
fvw CruiseLive
Publisher‘s Details
Contact
Image copyright: Christian Wyrwa, Christian Stelling
What is your job position?
30
fvw Kongress
.
. DECIDING. EXCELLING.
KNOWING.
Preisliste Nr. 42
ab 01. 01. 2014 Your sponsorship options
fvw Kongress addresses top-level industry decision makers. Becoming a sponsor
enables you to put your expertise in the right spotlight – with a prime target
group! There is a wide selection of marketing activities available to direct the
decision makers‘ attention to your business.
For further information please visit www.fvw-kongress.de.
Basic sponsorship package Cost €
n
Flag outside the venue
n
1 convention ticket
n
Full-page ad in the exhibition catalog
n
Logo on all on- and offline advertising materials:
n
n
n
n
n
n
on event ads in fvw and on fvw.de
in the e-newsletters
in the flyer announcing the schedule of events
in the event brochure available at the venue
online in the sponsors‘ section
on information signs in the convention hall
6,900.–
.
31
No. 43 effective Jan. 1, 2015
fvw Kongress – Sponsoring
Supplements With mailing of convention program
With mailing of tickets
In the exhibition catalog Branding Reverse side of badges (name tags)
Lunch
Polo shirts for hostesses
Chair covers
Information signs
Meeting rooms
Giveaways
Wi-Fi
Floor plan
Image copyright: Christian Wyrwa
Choose from these and many other sponsorship options: Logo inclusion Video trailer in convention hall Please note: Availability may be limited for some options.
Please contact us at ph. +49 40 41448-844 for further information and/or
an individual sponsorship offer.
Media Profile
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Ad Formats & Rates
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Technical Requirements
ITB Dailies
fvw Workshop
fvw Fam Trip
fvw Kongress
fvw OMDay/Tourism
Marketing Summit
fvw TT Day
fvw CruiseLive
Publisher‘s Details
Contact
32
fvw OMDay l Tourism Marketing Summit
fvw Online Marketing Day – February 10, 2015/Frankfurt
The event for more online success. Experts from the tourism and online business
present their success stories, offer advice for marketing and online decision
makers throughout the tourism industry.
Tourism Marketing Summit by fvw and Horizont – February 11, 2015/Frankfurt
Brands and marketing are key future issues for the tourism industry: How can I
build a brand without a million dollar ad campaign? How can tour operators raise
their profile with consumers? How can established firms compete against online
businesses? The Tourism Marketing Summit by fvw and Horizont magazine puts
the spotlight on brand building and marketing in the travel trade and gets the
top managers from advertising plus the marketing heads from tourism on stage.
Basic sponsorship package fvw OMDay
Cost € Cost €
Tourism Marketing
Summit
Logo on all on- and offline advertising materials:
on event ads in fvw and on fvw.de
in the e-newsletters
n in the flyer announcing the schedule of events
n in the event brochure available at the venue
n online, in the sponsors‘ section
n on information signs in and/or outside the
meeting room
n
n
3,800.– 4,800.–
Please contact us at ph. +49 40 41448-844 for further information or an individual
sponsorship proposal.
.
. DECIDING. EXCELLING.
KNOWING.
.
33
No. 43 effective Jan. 1, 2015
fvw Travel Technology Day
The top event for tomorrow‘s travel technology – April 23, 2015/Cologne
The Travel Technology Day event offers insights into current developments and
orientation on how to master the various tasks.
Some 280 participants are presented with information on topics such as the
future of distribution systems, Big Data and the new trends and challenges of
the travel technology.
n
The event addresses IT directors and managers, commercial executives, directors
and corporate managers.
Basic sponsorship package
Cost €
n
n
n
n
n
n
on event ads in fvw and on fvw.de
in the e-newsletters
in the flyer announcing the schedule of events
in the event brochure available at the venue
online, in the sponsors‘ section
on information signs in and/or outside the meeting room
Image copyright: Christian Wyrwa
Logo on all on- and offline advertising materials:
3,800.–
Please contact us at ph. +49 40 41448-844 for further information or an individual
sponsorship proposal.
Media Profile
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Circulation
Reader Profile
Publication Schedule
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Advertorials
Ad Specials
Supplements
CI/Promotional Inserts
Technical Requirements
ITB Dailies
fvw Workshop
fvw Fam Trip
fvw Kongress
fvw OMDay/Tourism
Marketing Summit
fvw TT Day
fvw CruiseLive
Publisher‘s Details
Contact
fvw CruiseLive
.
. DECIDING. EXCELLING.
KNOWING.
.
The trade convention during Seatrade and the Cruise Days
– September 11, 2015/Hamburg
Following its successful launch in August 2014 at the Cruise Days event, the trade
convention now also premiers at the Seatrade show. The convention primarily
addresses decision makers and staff from travel sales, in particular from traditional
outlets and online travel agencies.
The program for the roughly 200 attendees covers topics such as new ships, capacities, destinations and cruise sales.
Standard sponsorship package Cost €
Logo on all on- and offline advertising materials:
n
n
n
n
n
n
on event ads in fvw and on fvw.de
in the e-newsletters
in the flyer announcing the schedule of events
in the event brochure available at the venue
online, in the sponsors‘ section
on information signs in and/or outside the meeting room
3,600.–
In addition, we offer sponsors the exclusive opportunity to conduct workshops.
Please contact us at ph. +49 40 41448-844 for further information or an individual
sponsorship proposal.
Image copyright: toufo.de
34
Publisher‘s Details
Image copyright: toufo.de
35
Publishing house
FVW Medien GmbH
Wandsbeker Allee 1, 22041 Hamburg, Germany
P.O. Box 70 06 29, 22006 Hamburg, Germany
www.fvw.com
Bank details Hamburger Sparkasse AG
Management Marliese Kalthoff
BLZ 200 505 50, account no.1233126661
Peter Kley
IBAN DE 18200505501233126661
Bic/Swift HASPDEHHXXX
Terms of payment Net due upon receipt of invoice.
Editor-in-chief
Klaus Hildebrandt
Matthias Ehbrecht
2% discount on prepayment or direct debit provided that no earlier invoices are
outstanding. The publisher reserves the right to demand advance payment from
Director Sales
Andreas auf der Heiden
Ad sales Ph. +49 40 41448-844, Fax +49 40 41448-899
[email protected]
Volume
49th volume
Publication frequency
Bi-weekly on Fridays
first-time advertisers.
Agency commission 15%
VAT
All rates are quoted net, excluding VAT.
General terms The general terms and conditions of
and conditions FVW Medien GmbH apply.
For details see: http://fvw-medien.com/gtc
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ITB Dailies
fvw Workshop
fvw Fam Trip
fvw Kongress
fvw OMDay/Tourism
Marketing Summit
fvw TT Day
fvw CruiseLive
Publisher‘s Details
Contact
Contact/International Representatives
Frankfurt Office
FVW Medien GmbH
Wandsbeker Allee 1
Germany
n
Ph. +49 40 41448-844
n
22041 Hamburg
Fax +49 40 41448-899
[email protected] Mainzer Landstraße 251 n 60326 Frankfurt
Germany
Ph. +69 7595-ext. n Fax +69 7595-3080 www.fvw-medien.com
Director Sales
Andreas auf der Heiden
Ph. +49 40 41448-831
[email protected]
Director National Markets
Karsten Kaufmann
Ph. +49 40 41448-829
[email protected]
Director International Markets
Sönke Graumann
Ph. +49 40 41448-714
[email protected]
Account Manager National Markets
Michael Bordt
Ph. +49 69 7595-3081
[email protected]
Account Manager International Markets
Heike Beller
Ph. +49 40 41448-820
[email protected]
Account Manager National Markets
Dennis Hermsen
Ph. +49 40 41448-821
[email protected]
Account Manager International Markets
Corinna Simon
Ph. +49 40 41448-826
[email protected]
Account Manager National Markets
Oliver Pawelzik
Ph. +49 69 7595-3084
[email protected]
Job Markets
Isa Spormann
Ph. +49 40 41448-550
[email protected]
Account Manager National Markets
Christopher Tyziak
Ph. +49 40 41448-823
[email protected]
.
. DECIDING. EXCELLING.
KNOWING.
Albania/Bulgaria/Croatia/Hungary/
Macedonia/Montenegro/Romania/
Serbia/Slovenia
n VIA Bulgaria
+359 888 598660
Malta
OTS Malta – Open Travel Service Malta
+356 2328 5000
n Argentina/Peru/Chile/Colombia
n RRWW Communicaciones
+54 911 51090732
Mexico/Panama/Ecuador
n INTEGRA Tourism For Good, S.L.
+521 9999471194
Brazil
n Altina Media International
+55 11 36379498
Middle East/Asia
n Stephen Dioneda
+971 50 495 7825
China
n Publicitas Rui Shi (Shanghai)
+86 21 5116 8877
Eastern Europe
n Miroslav Roncák
+49 151 41342630
France
n Media France Service
+33 1 4770 90-62
Greece
n Publicitas S.A.
+30 211 10 60 300
Portugal
n Illimitada-Marketing
+351 21 385 3598
Scandinavia
n Best of Scandinavia Incoming AS
+47 6135 2207
Cyprus
n GEM – Tourism Consulting Ltd.
+357 99 631 950
.
South Africa
n Tourism Tattler (Pty) Ltd.
+27 32 8150414
Spain
n COMIMAG S.L.
+34 93 237 47 82
Thailand
n Publicitas (Thailand) Ltd.
+66 2 651 9273
India/Sri Lanka/Maldives
n Mediascope Publicitas India Pvt. Ltd.
+91 11 23730869
Turkey
n Destination Touristic Services
+90 242 212 02 02
Israel
n El-Ron Adv. & Public Relations Co. Ltd.
+972 3 6955367
UK/Ireland/Iceland
n International Graphic Press Ltd.
+44 20 7403 4589
Italy
n Publicitas International S.p.A.
+39 03 1267797
USA/Canada
n Huson International Media
+1 212 268 3344