Television viewing in Finland 2015

Television
viewing in
Finland 2015
Tennispalatsi 21.1.2016
Lena Sandell
TELEVISION?
A piece of electrical equipment with a screen
(Oxford
Advanced Learner's
Dictionary)
THE NUMBER OF DEVICES IN FINNISH HOUSEHOLDS
2014 August
2015 February
5 000 000
2015 August
1000
4 000 000
3 000 000
2 000 000
4600
3400
3400
1 000 000
1500
0
TV set
PC
Tablet
Finnpanel Oy, Establishment Survey.
Smartphone
REACH OF TV PROGRAMMES BY DIFFERENT DEVICES (%)
96%
84%
9-24 yrs.
25-44 yrs.
45+ yrs.
88%
39%
34%
18%
20%
19%
16%
8%
TV set
PC
Tablet
Finnpanel Oy, National Radio Survey, Feb/Sept 2015.
12%
3%
Smartphone
DAILY VIEWING TIME OF TV PROGRAMMES (MINUTES/DAY)
9-24 yrs.
180
25-44 yrs.
157
45+ yrs.
minutes/day
120
86
60
57
12
9
5
4
3
0
TV-set
PC
1
Tablet
Finnpanel Oy, National Radio Survey, Feb/Sept 2015.
5
1
0
Smartphone
TELEVISION?
programs with moving pictures and sounds
on which you can watch
(Oxford
Advanced Learner's
Dictionary)
CONSUMPTION OF TV PROGRAMMES AND VIDEO
TV
PROGRAMMES
VIA DIFFERENT
DEVICES
VIDEO SERVICES
(NETFLIX, HBO, etc.)
YOUTUBE
VIDEO
CONSUMPTION OF TV PROGRAMMES AND VIDEO
14 %
13 %
3%
3%
8%
0%
TV programmes
Tv set
PC/laptop
tablet
smartphone
59 %
catch-up video
youtube
1%
94 %
3%
9-44 yrs.
45+ yrs.
Finnpanel Oy, National Radio Survey, Feb/Sept 2015.
SHARE OF TOTAL VIDEO ADVERTISING EXPENDITURE..?
TV ADVERTISING
-3,7%
change
Q1-Q3/2015
92,5%
share of video
advertising
5,5%
share of video
advertising
185
million €
(TNS Ad Intelligence)
INSTREAM
VIDEO ADVERTISING
Q1-Q3/2015
2%
share of video
advertising
+15-20%
change
YOUTUBE ADVERTISING
Q1-Q3/2015
11
million €
~4,4
million €
(IAB Finland)
(IAB Finland)
+100%
change
TELEVISION VIEWING IN FINLAND 2015
DATA SOURCES:
• Television Audience Measurement
• comScore Digital Analytix (Areena, Katsomo, Ruutu)
AVERAGE DAILY VIEWING TIME
Areena,
Katsomo and
Ruutu total
+3 minutes
minutes/day
210
3h
180
3h 4min 2h 59min
150
2h
120
90
1h
60
30
0
1990
1995
2000
2005
2010
Source: Finnpanel Oy, TAM (population: 10+ years, timeshift and guest viewing included since 2008).
Yle Areena, MTV Katsomo and Ruutu linear-TV programmes (free-to-air).
2014 2015
AVERAGE DAILY VIEWING
2008 AND 2015
2 000 000
Audience per time band
1 500 000
1 000 000
500 000
0
2:00 3:00 4:00 5:00 6:00 7:00 8:00 9:00 10:00 11:00 12:00 13:00 14:00 15:00 16:00 17:00 18:00 19:00 20:00 21:00 22:00 23:00 0:00 1:00
2008
2015
Finnpanel Oy, TV-mittaritutkimus
(10+),
2008 lähtien
Source: Finnpanel
Oy,vuodesta
TAM (population:
10+ mukana
years). vieraat ja ajassa siirretty katselu
VIEWING BY AGE GROUPS
2014 AND 2015
300
4h 40min
Minutes/day
3h 44min
240
3h 21min
180
2h 21min
120
1h 2min
1h 7min
60
0
4-14
15-24
25-44
45-54
2014
2015
Source: Finnpanel Oy, TAM
55-64
65+
MONTHLY VIEWING
2014 AND 2015
February 2014
Minutes/day
Sochi Winter
Olympics
240
June 2014
180
210
206
FIFA World Cup
198
182
177
152
120
166
140
179
192
197
148
60
0
January
February
March
April
May
June
2014
July
August
2015
Source: Finnpanel Oy, TAM (population: 10+ years).
September
October
November
December
CHANNEL SHARES, %
28,5%
2014
2015
18,0%
10,5%
8,0%
4,2%
Frii from
3,5%
3,5%
3,2%
2,8%
2,6%
2,5%
2,3%
1,8%
1,5%
Source: Finnpanel Oy, TAM (population: 10+ years). Hero from November 2014.
April 1st
2015
0,9%
0,8%
0,7% 0,4%
0,3%
0,3%
TOP PROGRAMMES BY CHANNEL IN 2015
Itsenäisyyspäivä:
Linnanjuhlat
Average minute rating
2 486 000
+2 000 000
viewers
+900 000
viewers
+300 000
viewers
0
Jääkiekon MM-kisat:
Puolivälierä / Suomi – Tsekki, 2. erä
Hiihdon MM:
Miesten 50 km (p)
Loirinuotiolla
Average minute rating
Average minute rating
Average minute rating
1 086 000
933 000
1 613 000
Frii aloitti
Ensitreffit
alttarilla
Kaukasia 30
päivässä
Elokuva:
Varasto
Solsidan –
Onnea Onkimassa
Koomikot
Temptation Island
Suomi
Average minute rating
Average minute rating
Average minute rating
Average minute rating
Average minute rating
457 000
444 000
367 000
351 000
Average minute rating
515 000
1.4.2015
319 000
Poliisit
Elokuva:
Tähtien sota
Elokuva:
Taken
Elokuva:
Inside Man
Paula Zahn ja
murhien motiivit
Geordie Shore
Overhaulin’
Vera’s 1962
Porche 356
Typerät
videot
Average minute rating
Average minute rating
Average minute rating
Average minute
rating
Average minute
rating
93 000
57 000
Average minute
rating 33 000
Average minute
rating 28 000
Average minute
rating 18 000
210 000
189 000
125 000
Source: Finnpanel Oy, TAM (population: 10+ years).
CHANNEL SHARE, %
OVER/UNDER 45 YRS.
OTHER
(incl. National
Geographic.)
4%
(incl. National
Geographic)
1%
3%
7%
OTHER
4%
5%
31 %
10 %
25 %
12 %
22 %
25 %
4-44 yrs.
51 %
45+ yrs.
Finnpanel Oy, TAM . Fox figures incl. National Geographic.
AREENA, KATSOMO AND RUUTU 2015:
47 MILLION STARTS MONTHLY
60 000 000
50 000 000
2015
2014
40 000 000
2013
30 000 000
2012
2011
20 000 000
10 000 000
0
January
February
March
April
May
June
July
comScore Digital Analytix
August
September
October
November December
VIEWER PROFILES
AGE
GENDER
miehet
14 %
53%
naiset
23%
25%
86 %
A2 PAKOLAISILTA
miehet
29 %
53%
27%
20%
71 %
naiset
NAURUN TASAPAINO
miehet
naiset
15 %
3%
85 %
DOC MARTIN
TNS Metrix panel October 2015
55%
42%
VIEWER PROFILES
AGE
GENDER
men
women
55 %
45 %
31%
47%
21%
VAIN ELÄMÄÄ:
ANTTI TUISKUN PÄIVÄ
20 %
men
women
VAIN ELÄMÄÄ:
VIRVE ROSTIN PÄIVÄ
60%
80 %
17 %
men
women
17% 24%
59%
83 %
HOTTIKSET
TNS Metrix panel October 2015
26% 15%
VIEWER PROFILES
GENDER
men
women
AGE
55 %
45 %
51 %
49 %
49%
30%
20%
SALATUT ELÄMÄT
men
women
30%
30%
40%
PUTOUS
men
women
24 %
76 %
EMMERDALE
Audience Report, December 2015
11% 30%
59%
AREENA, KATSOMO AND RUUTU 2015:
TOP PROGRAMMES
SERVICE
PREMIER
BROADCAST IN TV
WEB-TV RATING
WEB-TV SHARE OF
AUDIENCE
Ryhmä Hau
Yle Areena
28.2.
214 000
54 %
Vain elämää: Anssi Kelan päivä
Ruutu
16.10.
184 000
12 %
Hullu - hullumpi - yläaste
Yle Areena
29.7.
167 000
78 %
Syke
Yle Areena
11.3.
165 000
18 %
Aatami etsii Eevaa
Ruutu
6.4.
127 000
13 %
Joulukalenteri:
Kadonneiden lahjojen tapaus
Yle Areena
1.12.
124 000
25 %
Posse
MTV Katsomo
25.9.
110 000
13 %
Salatut elämät
MTV Katsomo
30.1.
108 000
13 %
Hottikset
Ruutu
8.9.
108 000
17 %
Siskonpeti
Yle Areena
22.10.
106 000
15 %
(For recurring programs, only the highest rated episode is listed.)
comScore Digital Analytix
Current affairs 1 %
AREENAN,
KATSOMON
JA RUUDUN
Areena,
Katsomo
and Ruutu
News 1 %
KATSELU
GENREITTÄIN
share of
viewing (%)
by SYKSYLLÄ
genres 2015
Current Affairs
3%
Sport
2%
Popular culture
2%
Entertainment
38 %
News
3%
Entertainment
3%
Movies 2 %
Movies
8%
Domestic fiction
23 %
Foreign fiction
29 %
Domestic Fiction
13 %
Factural/cultural/
lifestyle 16 %
Sport 1 %
Foreign fiction
31 %
Factural/cultural/lifestyle 3 %
Sport 1 %
Foreign fiction 6 %
Children programmes
21 %
Children programmes 2 %
Entertainment 90 %
comScore (AE) fall 2015, excl. web only & simulcast - Yle, JH
Factural/cultural/lifestyle 1 %
TOP PROGRAMMES 2015
AVE. MINUTE RATING
AVE. MINUTE
RATING %
18:55
2 486 000
52 %
6.12.
20:30
2 376 000
49 %
to
14.5.
21:57
1 613 000
33 %
YLE 1
ke
16.9.
21:06
1 564 000
32 %
Itsenäisyyspäivä: Kohti Linnan juhlia
YLE 1
su
6.12.
18:15
1 561 000
32 %
Kymmenen Uutiset
MTV3
to
14.5.
21:51
1 509 000
31 %
Urheiluruutu
YLE 1
su
6.12.
18:10
1 377 000
29 %
Päivän sää
MTV3
to
14.5.
22:44
1 360 000
28 %
Eduskuntavaalit 2015 - tulosilta
YLE 1
su
19.4.
20:44
1 316 000
27 %
Jääkiekon MM-kisat: Suomi - Venäjä
MTV3
ti
12.5.
22:01
1 314 000
27 %
CHANNEL
WEEKDAY
DATE
Itsenäisyyspäivä: Linnan juhlat
YLE 1
su
6.12.
Yle Uutiset
YLE 1
su
Jääkiekon MM-kisat: Puolivälierä /
Suomi-Tsekki, 2. erä
MTV3
Pääministerin puhe
TIME
Source: Finnpanel Oy, TAM (population: 10+ years).
TOP SERIES 2015
AVE. MINUTE RATING
LINEAR-TV (10+)
AVE. MINUTE RATING
TIME-SHIFTED ON WEB-TV
Kingi MTV3
1 271 000
48 000
Vain elämää Nelonen, Liv
1 139 000
159 000
Putous MTV3, Sub
1 123 000
59 000
YleLeaks Yle TV1
1 011 000
8 000
Uutisvuoto Yle TV1
944 000
14 000
Tähdet, tähdet MTV3
884 000
12 000
Suomen huutokauppakeisari Nelonen, Jim
859 000
25 000
Doc Martin Yle TV1
844 000
32 000
Loirinuotiolla Nelonen
800 000
34 000
The Voice of Finland Nelonen
763 000
32 000
Source: Finnpanel Oy, TAM (population: 10+ years). Sum of premiere broadcast and its reruns 7 d after the premiere broadcast. Recurrent programmes
(excl. news, sports events, sport news, events, programmes aired less than 3 times, programmes shorter than 5 minutes). Web-tv (Yle Areena, MTV
Katsomo, Nelonen Ruutu) comScore, episode average.
TV YEAR 2015:
DIVERSE AND ENTERTAINING TELEVISION
CHILDREN’S
PROGRAMMES most
popular on web-tv
NO. OF STREAM
STARTS
+15%
behind big numbers
there are thousands of
viewers and stories
TV YEAR
2015
Music, news,
events and domestic
fiction were popular
content on TV
viewing
3 hrs/day
21 hrs/week
Areena,
Katsomo and Ruutu
SHARE OF TOTAL
VIEWING
3%
Lisää tietoa osoitteesta
www.finnpanel.fi
TV VIEWING IN 2015
WEEKLY REACH
– TV REACHES WEEKLY 92 % (10+ POPULATION)
%
100,0
45+ yrs.
10+ yrs.
4-44 yrs.
90,0
80,0
70,0
60,0
50,0
40,0
30,0
20,0
10,0
0,0
week 1
5
10
15
20
25
30
Source: Finnpanel Oy, TAM (population: 10+ years).
35
40
45
50
53
AVERAGE NUMBER OF CHANNELS VIEWED
Weekly
Daily
11,6
10
6,1
6,9
10,6
10,1
6,8
5,9
5,7
4,7
2,8
4-9
10-14
15-24
25-44
45-64
65+
10+
4-9
2014
2015
Source: Finnpanel Oy, TAM.
3,4
3,4
10-14
15-24
25-44
45-64
65+
5,2
10+
WEEKLY REACH (%), 10+
79,8 % 76,1 %
73,1 % 72,1 %
59 %
50 %
49,3 %
48 %
47,3 % 45,2 % 43,8 %
41,9 % 37,2 %
23,8 % 21,9 %
6,8 %
Source: Finnpanel Oy, TAM. Average reach (1 min) weeks 1-53/2015. Frii ave. reach weeks 14-53/2015.
4,3 %
WEEKLY REACH, %
OVER/UNDER 45 YRS.
93,3 %
89,4 %
85,8 %
67,2 %
60,8 %
4-44 yrs.
80,7 %
66,2 %
60,5 %
54,4 %
63,1 %
59 %
50,7 %
42,8 %
41,4 %
56,1 %
40,1 %
53,4 %
50,8 %
50,7 %
45+ yrs.
47,2 %
40,4 %
39,9 %
33 %
31 %
25,5 %
28,8 %
22,3 %
26,3 %
16,3 %
15,5 %
8,2 %
5%
4,7 %
3,3 %
Source: Finnpanel Oy, TAM. Average reach (1 min) weeks 1-53/2015. Frii ave. reach weeks 14-53/2015.
CHANNEL SHARE (%), 10+
0,4 %
3,8 %
3,7 %
6,6 %
Yle total
MTV total
43,1 %
15,1 %
Nelonen Media total
Discovery Networks Finland
Fox (incl. National Geographic)
MusicTV
Others
27,3 %
Source: Finnpanel Oy, TAM (population: 10+ years).
MOST TV PROGRAMMES ARE BEING WATCHED LIVE
/day
Other time shifted vosdal
viewing
5minutes
9minutes
Live
viewing
92 %
11
Other time shifted
vosdal
14min
8min
86 %
11
2h 45minutes
2h 17min
live
10+ yrs.
Live
viewing
HH’s with DVR or IPTV
Source: Finnpanel Oy, TAM. Vosdal = viewed same day as live. TSV= time shifted viewing.
live
COMMERCIAL CHANNEL SHARE 2015, %
41,3
%
34,9
10+ yrs.
4-44 yrs.
45+ v
25,1
15,515,415,7
10,4
8,2
6,6
6,9 6,1
7,8
9,5
6,8
5,7
6,2 5,2
7,5
4,8 4
5,8
4,5 4,5 4,5
3,5 3,1 3,9
2,8 3 2,9
1,7 1,7 1,6
1,6 1,6 1,4
0,7 0,1
1,5
0,7 0,5 0,9
Pay
0,6 0,6 0,6
Pay
Source: Finnpanel Oy, TAM. Commercial channels = selling air time in Finland, (2015: 19 channels): MTV3, Nelonen, Sub, MusicTV, Kutonen, TV5, JIM, MTV
Pay (MAX, Fakta, Juniori), AVA, Nelonen Pay :Nelonen Pro 1, 2), The Discovery Channel, Liv, FOX, National Geographic, Hero, Frii.
0,6 0,5 0,7
DAILY VIEWING TIME FOR COMMERCIAL CHANNELS IS OVER 1,5 HRS.
90
1h 24min
1h 21min
1h 19min
1h 24min
1h 28min
1h 28min
1h 29min
1h 35min
1h 36min
1h 32min
1h 32min
2005
2012
2007
60
2013
2008
2014
2009
30
2015
0
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015
Average viewing time for commercial channels
Source: Finnpanel Oy, TAM. Commercial channels = selling air time in Finland, (24 channels (2013), 18 channels (2014), 19 channels (2015).
FINNS WATCH DAILY 30 ADS IN AVERAGE
spots/day
30 spots
10+
15-24
18 spots
32 spots
25-44
45+
34 spots
W25-44
34 spots
30 spots
M25-44
Source: Finnpanel Oy, TAM 2015.
Commercial 19 channels selling airtime in Finland (national spots).
VIEWING BY GENRE ON LINEAR TV 2015, %
Foreign Fiction
19,4%
Factural/cultural/lifestyle
13,3%
Domestic Fiction
3,8%
Entertainment/light music/reality
18,8%
Movies
12,3%
Sport
10,7%
Educational
programmes
News
9,8%
Current
Affairs
8,4%
Popular Culture
0,4%
Children's programmes
2,1%
Finnpanel Oy, TAM (4+), other programtypes and uncoded programmes excluded.
PAY TV SERVICES IN 1998-2015
% tv-households
35,3 %
25 %
1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
Pay-tv-channels
Pay-tv-channels and services
Finnpanel, Establishment Survey. August 2015, n= 3315.
Feb Aug
2015 2015
PAY TV SHARE OF TOTAL LINEAR TV VIEWING 2015 (10+ YRS.)
5%
Minutes/day
240
6%
7%
180
7%
5%
17 %
10 %
9%
120
10 %
60
18 %
13 %
10 %
0
Other
Pay-tv
Finnpanel Oy, TAM. Pay-tv-channels: Animal Planet, BBC Brit, BBC Earth, BBC Lifestyle, BBC World, C More Movie channels, Digiviihde, The Discovery Channel, Disney Channel, Disney XD, Eurosport, For
Satellite -channel group, MTV Fakta, MTV Juniori, MTV Leffa, MTV Max, MTV Sport 1 ja 2, National Geographic, Nelonen Maailma, Nelonen Nappula, Nelonen Prime, Nelonen Pro 1-8, SVT Eu, SVT1 (Sweden), SVT2
(Sweden), TV4 (Sweden), Viasat pay channels