Finnpanel.fi Lataukset Tv Year 2013

Television viewing in Finland 2012
Tennispalatsi 6.2.2013
Lena Sandell
Daily viewing time (hrs;min)
Timeshift and guest viewing included since 2008
2:48
2:41
2:30
2:30
2:47
2:51
2:53
2:57
2:47 2:49
2:49
2:56
2:58
2:58
3:03
2:46
2:30
2:21
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
Source: Finnpanel Oy, TAM (population: 10+ years)
Daily viewing time (hrs;min) by age groups
4:41
3:39
3:03
2:58
3:07
2:32
2:15
2011
2012
1:13
4-9y
1:18
10-14y
1:26
15-24y
25-34y
Source: Finnpanel Oy, TAM, incl. timeshift and guest viewing
35-44y
45-64y
65+y
10+
10+y Male
10+y
Female
Average weekly reach (%) 2012
Source: Finnpanel Oy, TAM, 10+ y incl. timeshift viewing
100
90
80
70
60
83
79
78
76
65
54
50
40
30
20
10
0
*AVA expanded to terrestrial 1.2. -12.
FOX launched 16.4.-12 at SuomiTV’s channel frequency.
51
47
47
45
43
37
27
21
11
10
8
Television reach by main media companies
21
SBS TV total
53
46
Nelonen Media total
81
daily reach %
weekly reach %
60
MTV Oy total
87
60
YLE total
87
0
20
Source: Finnpanel Oy, TAM, incl. timeshift viewing
40
60
80
100
Channel shares (%) of total viewing
2012:
YLE total 42 %
MTV Oy total 31 %
Nelonen Media total 15 %
SBS TV total 4 %
24,8 %
20,0 %
2011
2012
13,2 %
9,0 %
5,7 %
2,6 %
4,4 %
3,5 %
1,7 %
*AVA expanded to terrestrial 1.2. -12.
FOX launched 16.4.-12 at SuomiTV’s channel frequency.
1,5 %
3,3 %
3,3 %
2,3 %
0,5 %
2,2 %
0,8 % 0,5 % 0,7 %
Daily commercial viewing time 1,5 hours
1:35
Min/day (10+)
1:24
Average weekly reach
2012:
Average weekly reach
2005:
MTV3 83 %
Nelonen 76 %
Sub 65 %
JIM 54 %
Liv 47 %
TV5 47%
Fox (16.4.-31.12.) 45 %
AVA 37 %
Kutonen 27 %
MusicTV 11 %
The Discovery Channel 8 %
MTV3 90 %
Nelonen 76 %
Sub 40 %
MusicTV 16 %
Urheilukanava 14 %
The Voice 7 %
The Discovery Channel 2 %
MTV3 Total pay-tv 22 %
Nelosen pay-tv 10 %
2005
2006
2007
2008
2009
2010
Source Finnpanel Oy, TAM (population: 10+ years) Timeshift and guest viewing included since 2008
Commercial channels = selling air time in Finland
2011
2012
In average 30 TV ads per day
40
34
35
30
30
30
27
spots/day
25
21
20
2012
15
10
5
0
10+ years
15-24 years
Source: Finnpanel Oy, TAM 2012.
Commercial national spots in Finland.
DVR (Digital Video Recorder), IPTV (IPTV-reception)
25-44 years
45+ years
DVR- and IPTVhslds 10+
Pay-TV viewing share by age group 2012
300
5%
Pay-tv
250
8%
Min/day
200
8%
11%
5%
11%
150
100
28%
16%
11%
9%
50
0
10+
Male Female 4-9y. 10-14y. 15-24y. 25-34y. 35-44y. 45-64y. 65+y.
10+y 10+y
Source: Finnpanel Oy, TAM 2012, incl. timeshift and guest viewing
Top programmes (recurrent programmes) 2012
Channel
Average rating of all
episodes (10+)
Number of
episodes
Putous
MTV3
1 210 000
8
Strictly Come Dancing
MTV3
1 173 000
10
Presidential election 2012
YLE 1
909 000
14
Farmer Wants a Wife
MTV3
877 000
12
Roba
MTV3
832 000
12
Salatut elämät
MTV3
805 000
180
Idols
MTV3
783 000
20
Nelonen
727 000
8
YLE 1
714 000
363
Nelonen
693 000
16
Title
Vain elämää
Yle TV-News 20.30
The Voice of Finland
Source: Finnpanel Oy, TAM, incl. timeshift and guest viewing.
Recurrent programmes (excl. Reruns, sports events, programmes aired less than 3 times, programmes shorter than 3 minutes).
Besides TV, what other devices do you use to watch TV programmes?
mobile phone 2 7
tablets
93
3 5
weekly
92
rarely
never
PC
18
0%
33
20 %
Source: Finnpanel, National Radio Survey, December 2012
40 %
49
60 %
80 %
100 %
11
Web-TV services Areena, Katsomo and Ruutu.fi: in average 24
million web-tv starts monthly
35
31,5
Million starts
28,5
30
26,1
25
26,7
25,2
25,0
24,2
21,6
20
26,4
17,7
17,8
15,2
15
2011
2012
10
5
Source: YLE, MTV Oy and Nelonen Media (free to air content from TV1, TV2, Teema, Fem, MTV3, Sub, AVA, Nelonen, JIM and Liv)
12
When was the newest TV-set in your household bought?
2%
17 %
23 %
Less than a year ago
1-2 years ago
3-5 years ago
More than 5 years ago
25 %
33 %
NA
HD tuner 24 %
Subscribes to HD Channels 5 %
DVR (box/tv) 43 %
Finnpanel Oy: Establishment Survey 2012
13
Most of the TV-programmes are watched live even in households
with DVR or IPTV
100
90
80
70
timeshifted
60
50
93%
40
87%
30
20
10
0
Population
Households with DVR or IPTV
Source: Finnpanel Oy, TAM 2012, Population 10+y. excl. guests in DVR- or IPTV-households, year 2012
live
Top 10 timeshifted programmes 2012:
Channel
Date
Starting
time
Rating (000)
Live+timeshift
Timeshift share of
consolidated
Sat 18.2.
19:28
1026 + 219
18 %
Mon 17.2.
21:00
727 + 151
17 %
Title
MTV3
Putous
MTV3
Roba
Nelonen
Vain elämää
Fri 9.11.
20:00
498 + 137
22 %
MTV3
Putous-UNICEF
Sat 3.3.
19:27
668 + 125
16 %
MTV3
Helsingin herra
Tue 7.2.
21:03
762 + 125
14 %
MTV3
Terra Nova
Sat 28.1.
20:59
502 + 124
20 %
Nelonen
The Voice of Finland
Fri 9.3.
19:57
578 + 120
17 %
YLE 1
Uutisvuoto
Sat 28.1.
21:30
714 + 116
14 %
YLE 1
Midsomerin murhat
Sat 25.2.
19:40
434 + 112
21 %
YLE 2
Pirunpelto
Wed 19.12.
21:00
853 + 112
12 %
Source: Finnpanel Oy, TAM 2012, 10+y. incl. guests
For recurring programs, only the best broadcast is listed.
Top-10 programmes 2012:
Title
Channel
Date
Rating
Rating-%
Independence day gala
YLE 1
Thu 6.12.
2 189 000
46
Yle TV-News
YLE 1
Thu 6.12.
2 185 000
46
London Olympics: Day 15
YLE 2
Sat 11.8.
1 672 000
35
Putous
MTV3
Sat 25.2.
1 397 000
29
London Olympics: Day 12
YLE 2
Wed 8.8.
1 354 000
28
Presidential election 2012
YLE 1
Sun 22.1.
1 315 000
28
Strictly Come Dancing
MTV3
Sun 21.10.
1 284 000
27
Ice Hockey W. Ch.: Quarterfinal /
USA – FIN
Ava
Thu 17.5.
1 248 000
26
Jääkiekon MM-kisat: FIN – CAN
Ava
Fri 11.5.
1 228 000
26
YLE 2
Sun 5.8.
1 143 000
24
London Olympics: Day 9
Source: Finnpanel Oy, TAM, Population 10+y.
Best performance / programme
www.finnpanel.fi:
2012 was a good year for TV …
• In average, Finns watch approximately three hours of television every day
– 21 hours of weekly viewing
• Web-TV starts increased 50 %
• Wide choice for TV viewers - Finns watch 10 different channels weekly
• Popular TV-content attract millions of viewers
Variation of viewing by weekdays 2012
250
215
194
Average viewing time/day
200
176
173
171
175
174
150
100
50
0
Monday
Tuesday Wednesday Thursday
Source: Finnpanel Oy, TAM 2012 (10+), incl. timeshift and guest viewing
Friday
Saturday
Sunday
Weekly reach 2012, % by age group
100
90
90
90
90
94
96
96
35-44
45-64
65+
92
91
93
79
80
70
%
60
50
40
30
20
10
0
4-9
10-14 15-24
25-34
Source: Finnpanel Oy, TAM 2012, incl. timeshift. At leas 1 minute weekly viewing.
10+
Male Female
10+
10+
20
Channel shares (%), prime time viewing 18-23
45%
40%
2011
2012
35%
30%
25%
20%
15%
10%
5%
0%
Source Finnpanel Oy, TAM, 10+ y. incl. timeshift and guest viewing.
*incl. AVA in 2011. AVA expanded to terrestrial 1.2. -12..
*FOX started 16.4.-12 (includes SuomiTV viewing during 1.1.-15.4.).
Channel shares (%) 2012
30%
25%
4%
Others
8%
YLE total
15 %
MTV Oy total
20%
15%
10%
5%
0%
Source Finnpanel Oy, TAM, 10+ y. incl. timeshift and guest viewing.
*incl. AVA in 2011. AVA expanded to terrestrial 1.2. -12..
*FOX started 16.4.-12 (includes SuomiTV viewing during 1.1.-15.4.).
31 %
42 %
Nelonen Media
total
SBS TV
Channel shares (%) by age groups 2012
100 %
9%
10%
4%
4%
4%
5%
90 %
80 %
9%
10%
13%
70 %
17%
3%
14%
5%
6%
4%
12%
8%
TV5
9%
Kutonen
3%
Music TV
6%
Nelonen pay-tv
20%
20%
20%
MTV3 Total (MTV pay-tv)
13%
13%
0%
11%
13%
8%
*AVA
Sub
31%
10 %
LIV
Nelonen
18%
20 %
The Discovery Channel
*FOX
16%
19%
20%
30 %
20%
Others
JIM
10%
12%
40 %
4%
5%
1%
3%
6%
14%
60 %
50 %
14%
13%
4%
5%
4%
11%
4%
6%
7%
9%
4-9
10-14
15-24
25-34
MTV3
38%
26%
25%
15%
YLE FST5
YLE Teema
YLE TV2
35-44
45-64
Source: TAM, 10+ years incl. timeshift and guest viewing.
*AVA expanded to terrestrial 1.2. -12.
*FOX started 16.4.-12 at SuomiTV’s frequency (includes SuomiTV viewing during 1.1.-15.4.).
65+
10+
YLE TV1
Channel share of commercial viewing 2012 (%)
2
1
4
11
MTV3
Sub
AVA
MTV3 pay-tv
6
4
38
6
17
4
3
Source: TAM 2012, 10+ years incl. timeshift and guest viewing.
Commercial channels = selling air time in Finland (23 channels)
*FOX started 16.4.-12 (includes SuomiTV viewing during 1.1.-15.4.).
11
Nelonen
JIM
Liv
Nelonen pay-tv
TV5
Kutonen
*FOX
Music TV
The Discovery Channel
Number of channels viewed
Weekly
12
10,4
Daily
12
11,0
9,6
10
7,8
8
10,0
8,0
10
8
6,5
6
5,8
6
4
4
2
2
0
0
4-9
10-14 15-24 25-44 45-64
Source: Finnpanel Oy, TAM 2012
65+
10+
5,2
3,7
5,3
5,3
65+
10+
4,2
3,0
4-9
10-14 15-24 25-44 45-64
Most viewing is still ‘live’
8%
Live
5%
VOSDAL*
Timeshift 1-7 days
87 %
Source: Finnpanel Oy, TAM, 10+y. excl. guests in DVR- and IPTV-hslds, 2012
* VOSDAL = Viewed on same day as live
Most timeshifted viewing for Foreign fiction – least for News and
Current affairs
Share of timeshifted viewing - by genre
in DVR- and IPTV-households (%)
Foreign fiction
Domestic fiction
Popular culture
Movies
Entertainment/reality
Children prog.
Educational
Factual/lifestyle
Sport
Current affairs
News
24
20
17
17
16
16
13
11
5
4
2
0
5
Source: Finnpanel Oy, TAM, 4+y. excl. guests in DVR- and IPTV-hslds, 2012
10
15
20
25
30
Share of timeshifted viewing is stable during the year
250
6%
200
6%
7%
7%
7%
7%
6%
(min/day)
6%
150
7%
6%
7%
6%
Timeshifted
100
50
0
Source: Finnpanel Oy, TAM, 10+ years incl. guests, 2012
Live
Share of timeshifted viewing during weekdays is stable
250
6%
(min/day)
200
7%
7%
7%
7%
7%
7%
150
100
Timeshifted
Live
50
0
Source: Finnpanel Oy, TAM, 10+ years incl. guests, 2012
Share of timeshifted viewing - by agegroup 2012
300
3%
250
6%
(min/day)
200
7%
11%
150
Timeshifted
11%
Live
100
10%
7%
7%
50
0
10+
4-9 y 10-14y 15-24y 25-34y 35-44y 45-64y
Source: Finnpanel Oy, TAM, 10+ years incl. guests
65+
Share of timeshifted viewing - by channel
50
45
40
3,9 %
7,0 %
(min/day)
35
30
25
20
Timeshifted
5,1 %
9,9 %
15
11,6 %
10
7,9 %
5
0
Share of timeshifted viewing on average 6,6 %.
Source: Finnpanel Oy, TAM, 10+ years incl. guests
FOX started 16.4.-12 at SuomiTV’s frequency.
7,0 %
9,6 % 10,9 % 5,6 %
6,6 % 11,0 %
6,5 %
5,6 %
2,2 %
Top-5 programmes 2012 by age groups (rating-%)
10-14y
1.
2.
3.
4.
5.
15-24y
Putous 4.2.
44 %
Duudsonit tuli taloon 19.1.
31 %
Putous-Unicef 3.3.
28 %
Ice Hockey W.Ch. FIN-CAN 11.5. 24 %
Salatut elämät 12.11.
24 %
1.
2.
3.
4.
5.
Yle TV-News 6.12.
Independence day gala 6.12.
Ice Hockey W.Ch. USA-FIN 17.5.
Ice Hockey W.Ch. FRA-FIN 10.5.
Ice Hockey W.Ch. FIN-CAN 11.5.
45-64y
25-44y
1.
2.
3.
4.
5.
Putous 25.2.
Independence day gala. 6.12.
Yle TV-News 6.12.
London Olympic games 11.8.
London Olympic games 8.8.
1.
2.
3.
4.
5.
36 %
35 %
34 %
32 %
27 %
Yle TV-News 6.12.
Independence day gala 6.12.
London Olympic games 11.8.
TV-News and weather 22.1.
London Olympic games 8.8.
65+
1.
2.
3.
4.
5.
Source: Finnpanel Oy, TAM, incl. guests
Best performance / programme
26 %
25 %
23 %
22 %
22 %
Independence day gala 6.12.
Yle TV-News 6.12.
Strictly come dancing 21.10.
Presidential election 2012 22.1.
Tangomarkkinat final 14.7.
73 %
71 %
53 %
49 %
49 %
56 %
54 %
41 %
38 %
36 %