Media Kit - Florida Sun Magazine

Transcription

S u n
FLORIDA
F l o r
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FLORIDA SUN
Deutschland
4,60 €
Schweiz
9,00 CHF
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5,30 €
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Media Kit
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8815 Conroy Windermere Road #130 • Orlando • FL 32835
Tel. (407) 477-2815 • Toll-free: (888) 218-9968
Fax (407) 293-1179
[email protected] • www.floridasunmagazine.com
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Testimonials
“SunStream enjoys working with Florida Sun Magazine because not only does it allow us to
reach one of our best international markets, but Florida Sun Magazine is consistent in offering
added value opportunities to participate in, including editorial leads, trade items and giveaways. With seven hotels and resorts in Southwest Florida, partnering with a major publication
that targets a market that consistently remains in our “Top 3” international markets is not just
enjoyable, but mandatory!”
SunStream Hotels & Resorts
“Florida Sun Magazine is a highly valued advertising partner. For many years we’ve enjoyed
working with a company that is so successful on both sides of the Atlantic. We highly value
their virtues of hard work, reliability, affability and honesty. We don’t know of any European
customers who aren’t familiar with the magazine.”
Gerhard Jakobeit, SunCoast Global, Inc. Real Estate in Cape Coral
“We gained many new customers with Florida Sun Magazine. You really get what you pay for.
The price performance is just great.”
Georg Hoerndler, Peppers Deli & Butcher in Naples
“Florida Sun Magazine has been our most important advertising platform for many years now.
The magazine is an institution – both in Germany and in Florida’s German-speaking community.
Regarding its target group, distribution and return on investment, the magazine simply is unbeatable.”
Paul Finance, LLC in Fort Myers and Munich
“Burkard Law Firm, P.A. has been working closely and successfully with Florida Sun Magazine as
an advertising partner for many years. The magazine offers us an excellent platform to inform
our current and future clients from the German-speaking market about our law firm and its
practice areas. The high quality of its editorial content and the overall design of the magazine
makes Florida Sun Magazine appealing as an advertising partner.”
Burkard Law Firm, P.A. in Fort Myers
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Editorial
PREMIER FLORIDA MAGAZINE for German-speaking visitors and investors
FOR 15 YEARS, Florida Sun Magazine has provided visitors and investors from Germany, Austria,
Switzerland and Florida with unique feature articles ranging from Florida travel, arts and lifestyle to real estate, investment and immigration - written by seasoned editors and experts in
their fields.
FLORIDA SUN MAGAZINE SETS THE STANDARD FOR EXCELLENCE:
With a circulation of 35,000 copies per issue and a superior circulation network, including international and regional NEWSSTAND SALES and an unmatched, exclusive in-flight distribution
with AIR BERLIN, the magazine is the leading German-language print and online information
resource for everything great Florida has to offer.
FLORIDA SUN MAGAZINE IS DESIGNED AND WRITTEN for educated, affluent individuals and professionals who travel up to four times a year between German-speaking European countries and
Florida.
THE MAGAZINE IS PUBLISHED QUARTERLY for the cosmopolitan reader who has a special bond
with Florida – either through travel, business or investment.
WITH EXCELLENT WRITING and quality full-color photography, the magazine showcases the best
in Florida living. Its graphics, photography and writing reflect the high quality our sophisticated readers expect.
THE READERS OF FLORIDA SUN MAGAZINE are between 30 and 64 years old, with an average
age of 48. They enjoy world travel, fine dining, culture and arts and have a strong interest in
Florida real estate, immigration and visa issues.
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Circulation Europe
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Florida Sun Magazine is published quarterly and is distributed in Germany, Austria, Switzerland,
Spain and Florida.
Paid circulation (single copy sales plus subscription sales) and non-paid controlled circulation combined are 35,000 copies quarterly, reaching 105,000 readers per issue and 420,000
readers per year.
Circulation in Europe
■ SOLD NATIONWIDE AT NEWSSTANDS in airports, shopping malls, bookstores, supermarkets and train stations in Germany, Austria, Switzerland and Spain. NEW: now also sold at newsstands in Italy.
■ The ONLY FLORIDA MAGAZINE EXCLUSIVELY DISTRIBUTED IN BUSINESS CLASS ON ALL AIR BERLIN
FLIGHTS from Germany to Fort Myers (3 flights/week) and Germany to Miami (12 flights/week)
■ Distribution on EDELWEISS AIR FLIGHTS ZURICH / TAMPA (2 flights/week)
■ Distribution on LUFTHANSA FLIGHTS FRANKFURT / MIAMI (7 flights/week), FRANKFURT / ORLANDO
(7 flights/week), MUNICH / MIAMI (2 flights/week winter), FRANKFURT / TAMPA (5 flights/week summer,
4 flights/week winter)
■ Distribution in LUFTHANSA LOUNGE at FRANKFURT AIRPORT
■ The ONLY FLORIDA MAGAZINE EXCLUSIVELY DISTRIBUTED in the AIR BERLIN LOUNGE AT DUSSELDORF
AIRPORT
■ NEW: FLORIDA SUN MAGAZINE is EXCLUSIVELY HANDED OUT AT THE DEPARTURE FLIGHT GATES TO FORT MYERS AND MIAMI at Dusseldorf airport (3
flights/week)
■ DISTRIBUTED AT FLORIDA SUN INVESTMENT SEMINARS in Germany and
Switzerland (8-12 times/year in different cities, i.e. Frankfurt, Hamburg,
Munich, Cologne, Zurich)
■ PAID SUBSCRIBERS in Germany, Austria, Switzerland, Luxembourg and
Spain
■ VIP SUBSCRIPTIONS for influential decision makers in Europe, including
important media outlets
■ DIRECTLY MAILED to real estate offices, attorneys offices, investment
firms and banks that specialize in Florida investments
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Circulation Florida
Florida Sun Magazine is published quarterly and is distributed in Germany, Austria, Switzerland,
Spain and Florida.
Paid circulation (single copy sales plus subscription sales) and non-paid controlled circulation
combined are 35,000 issues quarterly, reaching 105,000 readers per issue and 420,000 readers
per year.
Circulation in Florida
MORE THAN 400 DISTRIBUTION POINTS THROUGHOUT SOUTH FLORIDA ON BOTH EAST AND WEST COAST
West Coast: Naples, Marco Island, Bonita Springs, Fort Myers, Sanibel/Captiva, Cape Coral, Sarasota,
Tampa
East Coast: Miami, Hallandale/Hollywood, Ft. Lauderdale, Boca Raton, Palm Beach, Daytona Beach,
Cape Canaveral
Central Florida: Orlando, Ocala
LOCATIONS - Luxury hotels and resorts (concierge desks) · banks, investment firms and real estate
offices · attorney’s offices · Chambers of Commerce and visitor information centers · German-American
business and social clubs · consulates and professional associations · retail locations and restaurants
PAID SUBSCRIBERS in the United States and Canada
MAILED TO affluent and influential German-speaking households in South Florida
DISTRIBUTED TO MEMBERS AND AT EVENTS of the German American Business Chamber in Miami
IN-ROOM DISTRIBUTION in vacation homes, executive homes and condos in Southwest Florida
SOLD AT NEWSSTANDS at Southwest Florida International Airport (Fort Myers)
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2016 Advertising Rates
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Rates effective January 1, 2016
Published 4 times a year, printed and distributed: 35,000 per issue
Color Display Advertising Rates
Ad Size
1 Issue 4 Issues (1 year)
[per issue]
Spread
$ 9,110
$ 6,825
Value added
Full Page
$ 4,850
$ 3,850
■ Free leads from reader service forms
delivered via email
1/2 horizontal
$ 3,550
$ 2,625
■ Free English to German translation
1/3 vertical
1/3 square
$ 2,350
$ 2,350
$ 1,725
$ 1,725
■ For an additional $250 per issue, advertise
in our business directory on www.floridasunmagazine.com with an extensive business
profile and link to advertiser’s website
1/6 vertical
1/6 horizontal
$ 1,450
$ 1,450
$ 1,075
$ 1,075
■ Integrated advertising programs available
$ 8,625
$ 7,150
$ 6,550
$ 6,900
$ 5,350
$ 4,850
(advertorials, inserts, seminar sponsoring,
online ads & newsletter)
Premium positions:
Back Cover
Inside Cover (front)
Inside Cover (back)
Advertising Design
Advertising Design: $200
Imagery: $175 per image
■ Other premium positions: add 10% to rates
■ Bleed ads 1/3 vertical and 1/2 horizontal: add $175 to rates
■ 1/6 Page and 1/3 Page: minimum of 2 issues required
2016 Advertising Deadlines
Issue
Ad Space
Materials
Magazine on sale
October 14, 2015
January 20, 2016 April 20, 2016 July 20, 2016
October 12, 2016
October 19, 2015
January 25, 2016
April 25, 2016
July 25, 2016
October 17, 2016
December 17, 2015
March 24, 2016
June 23, 2016
September 22, 2016
December 15, 2016
1-2016 (Jan/Feb/Mar)
2-2016 (Apr/May/June) 3-2016 (July/Aug/Sept)
4-2016 (Oct/Nov/Dec)
1-2017 (Jan/Feb/Mar)
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Advertising Rate Card/Specifications
Full Page w/bleed
Bleed Size:
216 x 286 mm
8.5 x 11.26 inch
(Bleed size includes 3 mm on ALL sides)
Trim Size:
210 x 280 mm
8.27 x 11.02 inch
Spread
Bleed Size:
426 x 286 mm
16.77 x 11.26 inch
Trim Size:
420 x 280 mm
16.54 x 11.02 inch
Spread
Bleed Size:
426 x 286 mm
16.77 x 11.26 inch
Trim Size:
420 x 280 mm
16.54 x 11.02 inch
1/3 vertical w/bleed
Bleed Size:
79.33 x 286 mm
3.12 x 11.26 inch
Trim Size:
73.33 x 280 mm
2.88 x 11.02 inch
Full Page w/bleed
Bleed Size:
216
x 286 mm
2/3 vertical
w/bleed
8.5
x 11.26
Bleed
Size: inch
143 x 286 mm
5.63 x 11.26 inch
Trim
Size:
210 x 280 mm
8.27
11.02 inch
Trim xSize:
137 x 280 mm
5.39 x 11.02 inch
Bleed Size:
1/2 horizontal
143
x 286 mm w/bleed
Bleedx Size:
5.63
11.26 inch
(Bleed
includes
216 xsize144
mm3 mm on ALL sides)
8.5 x 5.67 inch
Trim
Size:
(3 mm
bleed)
137 x 280 mm
5.39
11.02 inch
Trim xSize:
210 x 138 mm
8.27 x 5.43 inch
1/2 horizontal w/bleed
Bleed Size:
216 x 144 mm
8.5 x 5.67 inch
(3 mm bleed)
Full Page
185 x 250 mm
7.28 x 9.84 inch
Full Page
185 x 250 mm
7.28
x 9.84 inch
2/3 vertical
122 x 250 mm
4.80 x 9.84 inch
2/3 vertical
122 x 250 mm
4.80
x 9.84 inch
1/2 horizontal
185 x 123 mm
7.28 x 4.84 inch
Trim Size:
1/3 vertical
210
x 138 mm
59
x 250
mm
8.27
x 5.43
inch
2.32 x 9.84 inch
1/2 horizontal
185 x 123 mm
1/3 square
7.28
x 4.84 inch
122 x 123 mm
4.8 x 4.84 inch
1/3 vertical
59
250 mm
1/6xhorizontal
2.32
9.84mm
inch
122 xx59.5
4.8 x 2.34 inch
1/3 square
122
x 123 mm
1/6 vertical
4.8
4.84mm
inch
59 xx123
2.32 x 4.84 inch
1/6 horizontal
122 x 59.5 mm
4.8 x 2.34 inch
1/6 vertical
59 x 123 mm
2.32 x 4.84 inch
Bleed Size:
79.33 x 286 mm
3.12 x 11.26 inch
Trim Size:
73.33 x 280 mm
2.88 x 11.02 inch
Prerequisites for supplied data:
Platform: Macintosh
Images: EPS, TIFF, JPG / resolution: 300 dpi
PDF: PDF/X-3 standard data format for print production – only 4 plates, no spot colors
Color Management: CMYK (ISO-coated v2)
Software Version (up to): Illustrator CS 5, Photoshop CS 5, InDesign CS 5
Data Carriers: CD, email
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Advertorials
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an innovative way to distinguish your business
What is an advertorial?
An advertorial is an advertisement to simulate editorial content, while at the same time offering valid information to your prospective clients. In other words – a news story with feature pictures that exclusively
promotes your company and its products or services. In terms of design, they will look similar to other
articles in our publication. In terms of content, they’re written with a journalistic style. A persuasive combination.
A d v e r t o r i a l
Advertorial Rates
G O U R M ET- EI S
GANZ NATÜR LI CH
Existing print advertisers
1 Page
Spread $ 1,725
$ 2,730
Advertisers without print ad
$ 4,850
$ 9,110
Fotos: Adelheidi’s Organic Sweets (3), Subbotina Anna (1)
1 Page Spread Real Estate Showcase
1 Page Spread $ 2,950
$ 3,975
IM SUNSHINE STATE steigt das Thermometer – da schmeckt die Eiscreme noch
mal so gut. Zumal es immer raffiniertere
Sorten gibt. Wussten Sie, dass das erste Eiscafé 1672 in Paris eröffnet wurde? In
Deutschland war es ein nach Hamburg
emigrierter Franzose, der 1799 am Jungfernstieg ein Café namens »Alsterpavillon«
aufmachte und dort »Gefrorenes« anbot.
NUN EIN WEITERER MEILENSTEIN: Ab
diesem Frühjahr sorgt Floridas erste deutsche Bio-Eisdiele für Abkühlung in allen
Variationen. An Naples eleganter Flaniermeile 5th Avenue gelegen, bietet »Adelheidi’s« mit Gelato, Sorbets, Jogurt-Eis oder
Milchshakes die ganze Palette kühl-süßer
Köstlichkeiten. Bei 72 Eissorten kommt
hier keine Geschmacksvorliebe zu kurz.
Ausschließlich beste Grundzutaten in BioQualität werden bei der Verarbeitung verwendet. Und ganz selbstverständlich wird
für das Gourmet-Eis das deutsche Reinheitsgebot für die Eisherstellung eingehalten. Deshalb bleiben hier auch die sonst
üblichen Zutaten wie Kornsirup, künstliche Aromen, Aspartam oder Konservierungsstoffe außen vor. Da sich Adelheidi’s
ganz der Bio-Qualität verschrieben hat,
findet man hier auch keine Hormone, Pestizide, Düngemittel oder andere Gifte im
Eis. Statt Chemie und künstlicher Aromen
enthält das Frucht-Eis dafür lokale BioFrüchte, das Haselnuss-Eis frisch geröstete
und gemahlene Bio-Haselnüsse, im »Dulce de Leche« sorgt hausgemachte Karamellsauce für den Geschmack. Und die
Schokolade für das köstliche Schoko-Eis
kommt von Rapunzel, einem der führenden deutschen Bio-Produzenten.
GANZ IM STIL einer deutschen Eisdiele
bietet Adelheidi’s neben Eis auch Kaffeeund Espressogetränke sowie nach deutschen Rezepten gebackenen Kuchen. Wer
will, kann zudem eine original französische Crêpe genießen, die vor den Augen in
der Showküche frisch zubereitet wird.
DOCH VORSICHT: Ein Besuch bei Adelheidi’s kann süchtig machen! Sie werden
die Gaumenfreuden hier genießen wollen
– immer und immer wieder …
Adelheidi’s Organic Sweets
505 5th Avenue South, Naples
Telefon (239) 206-7091
Immobilien-Showcase
LuxuriösE rEsidEnz
am FLuss
Fotos: Engel & Völkers / Cape Coral
For an additional $250 per issue, book your advertorial space
on www.floridasunmagazine.com.
Die Wellen des Caloosahatchee
River kräuseln sich im warmen Wind. Von
Ihrer Terrasse und dem kleinen Privatstrand
genießen Sie die herrliche Aussicht auf den
Fluss, der sich an dieser Stelle schon in beachtlicher Breite durch Fort Myers ergießt.
Ihr Traumhaus liegt in der begehrten
»Edgewater Community« und ist Teil des
exklusiven Gulf Harbour Yacht & Country
Clubs. In dem beschaulichen Jachthafen, den
Sie bequem zu Fuß erreichen können, dümpeln Boote bis zu 30 Meter Länge an den Molen. Von hier aus legen Sie ab zum Törn auf
68
3/2011
dem Intracoastal Waterway und natürlich
dem Golf von Mexiko.
Aber warum so weit fahren? Ihr Haus
bietet schließlich alle Annehmlichkeiten einer
wahren Luxus-Residenz, die zum Bleiben einlädt: Vier Schlafzimmer, Marmorböden und
eine Ausstattung von allerhöchster Qualität
sorgen für elegante Behaglichkeit. Alle Räume
sind durchflutet vom warmen Licht Südwestfloridas. Ihre Poolterrasse ist der ideale Ort,
um mit Familie und Freunden ein stilvolles
Abendessen im Freien zu genießen. Ein gepflegter tropischer Garten mit üppigen Pflan-
zen rahmt auf stilvolle Weise dieses luxuriöse
Anwesen im Paradies ein.
Preis: auf Anfrage
Cape Coral
Ihr Ansprechpartner:
Thomas Hopf
Telefon: (239) 541-1333
E-Mail: [email protected]
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Adults / Adulto / Erwachsene
Children / Niños / Kinder
i
$ 55
$ 45
Miam
Knows the secrets of Miami since 1986
Adults / Adulto / Erwachsene * Everglades
$ 79
Orlando
* Seaquarium
The Magical Tour!
* Orlando
* Kennedy Space Center
w!
Call No T: 305.949.9180
Español
Los precios son por persona en dólares, sujeto a cambiar en cualquier momento.
La propina no esta incluida y se recomienda $2 o $3 por persona
Visite nuestra página de Internet para la póliza de cancelación.
German
$ 70
Preise pro Person und in US Dollar. Preise können sich jederzeit ändern. Trinkgelder sind
nicht inklusive, wir empfehlen $ 2 bis $ 3 pro Person. Unsere Allgemeinen Geschäftsbedin$ 60
Miami City
gungen fiTour
nden Sie auf unserer Homepage.
We are also a transportation and charter company. Are you looking for a reliable transportaWith Jungle
Island
tion for a trip to Orlando? Do you need a transfer to/from the airport? We are more than happy
Miami Tour With Biscayne Cruise
to assist you, call us.
Adults
/ Adulto
/ Erwachsene
$ 79
Miami Nice Tours 17330
Collins Ave. Sunny
Isles Beach,
FL. 33160
$ 69email: [email protected]
T: 305.949.9180
$ 70
$ 60
$ 55
$ Miami
45 in a different way with us!
Explore
Miami Seaquarium
$ 179
$ 169
www.miami-nice.com
www.miami-nice.com
The Caribbean Tour for you!
1. Inserts
Introduce a new product, publicize a special promotion or even kick off an
advertising campaign with your inserts in our print issue!
Starting from $29
$ 29
* BOOK ONLINE AT MIAMI-NICE.COM AND SAVE $5 PER PERSON!
* RESERVE EN INTERNET Y AHORRE $5 POR PERSONA!
* BUCHEN SIE ONLINE UND SPAREN SIE $5, P. PERSON UND TOUR
General Information:
Key West
Specials
Departure / Salida / Abfahrt:
10:00 AM & 2:00 PM from Bayside Marketplace
Duration / Duración / Geschätze Dauer:
3 ½ Hours / Horas / Stunden
Tel. 49 8131 3189930
$ 39
oder unter www.wwgr.de
Prices are per person in US dollar, subject to change at anytime.
Tip is not included; we recommend $2 or $3 per person.
For term and conditions please visit our website.
And beautiful sights of the
Miami Bay
* Key West
$ 69 Island
* Jungle
Miami City Tour with a Trolley bus
Buchung bei:
Miami City Tour
Wide Gruppenreisen GmbH
with free time atWorld
Bayside
Come and see Children / Niños / Kinder
Alligators, Snakes
and exotic fauna!
TOURS
Miami by night with Dinner
Everglades and
TOURS FOR ALL!
BAycruise
Combo
E
English
Español
Deutsch
Pe CO
r B UP
oo ON
kin
g
8 Tage 3 Sterne Strandhotel
ab 299,-Euro
Air boat rides!
N
$1
0
Sonne Strand
Everglades
und Miami
Tour
Enjoy exiting
I
Kennedy Space
Center
Experience
Space in
IMAX 3D!
Swim with Dolphins!
$ 55
$ 50
$ 179
$ 169
What you will receive: Placement of your inserts in our entire or partial
circulation.
Rate: $2,450 per 35,000 circulation, if client delivers inserts.
(Please inquire about partial circulation prices and printing offers)
2. Email Blast
Promote your company, product or service through an electronic mailing
that will be sent to over 12,000 of our readers – all waiting to hear about
exciting offers from our marketing partners.
What you will receive: We provide a template for your email blast and will
send out the email on your desired date and time.
Rate: $1,000 per mailing ($750 for existing advertisers)
3. Seminar Sponsorship
Sponsor our Florida Sun seminars in Germany and Switzerland!
What you will receive: Reach out to seminar participants with your info
material in our exclusive giveaway bags. You will also be named as a
sponsor in our seminar promotions and at the actual event.
Rate: $1,500 per seminar series (4 to 6 seminars per series)
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The Website
Floridasunmagazine.com is the number one online resource for Florida fans from German-speaking
countries.
WEB STATISTICS*
Unique visitors: 43,383
Number of visits: 83,951
Pages: 942,916
Hits: 4.74 million
* Annual average 2015
WEB FEATURES include:
• a weekly newsletter reaching more than 12,700 Florida lovers from around the world
• a business directory of German and German-related companies in Florida
• an expert insight service for our readers immigration and real estate questions
• a number of engaging lifestyle blogs
• up-to date event calendar and photos
... and of course the latest news articles on everything that’s going on in the Sunshine State.
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Ad Type
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Online Advertising Rates
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Price (per month)
Description
Banner Homepage
$ 1,150 - Acquire the most visible position with a custom designed banner to reflect
your company
- The banner links to your website or brochure
Banner Main Category $ 950
■ Travel
■ Lifestyle
■ Visa & Imigration
■ Real Estate & Investments
■ Taxes & Business
- Acquire the most visible position in a main category with a custom designed
banner to reflect your company
- The banner links to your website or brochure
- Your banner placed on ALL floridasunmagazine.com websites $1,850
Newsletter
$ 475
- Weekly advertising in Florida Sun Newsletter
- Advertisement links to your website or brochure
- 12,700 subscribers
Advertorial full page including teaser
contract period 3 months
$ 1,910
$ 2,900
$ 4,460
- Full page online advertorial
- Including German translation
- Including teaser on all sites
- Minimum of 3 months
Expert Insight
$ 1,550
- Industry experts receive space on website to answer readers’ questions (with photo)
- Industry experts will be promoted each quarter in print magazine
- Stays in archive for repeated viewings for years
Business Directory $ 85
- Your photo, logo and business description
- Complete business contact information with Google Maps
- Direct link to your website plus contact form for reader direct response
- Readers can send your listing to a friend
- Minimum of 12 months (3 months for Florida Sun Magazine print advertisers)
Classified Ads
- commercial real estate and employment ads
$90 - including text and email contact
$150 - including text, pictures, logo, email contact, homepage link
Do you have a special idea you would like to implement with us online? Please call one of our advertising consultants for custom solutions.
Value addedBanner Design: $250
■ Free: We write your advertisement / marketing text for you (if requested)
■ Free: English to German translations
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Online Advertising/Specifications
Prerequisites for supplied data:
 Website:
vertical: 160 pixel x 300 pixel .................................................................................................................................................................
 Newsletter:
Business Directory:
vertical: 160 pixel x 300 pixel
...........................................................................................................
Images: GIF, JPG / Resolution: 72 dpi
You are also welcome to provide a link to your existing banner which we will embed in our web page layout.
This allows you to update your information independently at any time.
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Demographics
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Age
Sex
Household Income in $
<29
8%
>60 15%
female
40–49 33%
42%
male
58%
<
50,000 17%
>100,000 30–39 43%
18%
50,000–
100,000 50–59 40%
25%
Members in Household
(includes children)
Marital Status
8%
divorced,
widowed
18%
74%
1
4 and
more
19%
32%
12%
Haupt- or
Realschule
19%
2
50%
9%
Real Estate Purchases
28%
Company Owner
or CEO
22%
Managing
position
5%
Retiree
5%
27%
Other
Employee
13%
23%
Number of Trips to Florida
several times
a year
14%
every few years
once
or never
College
Graduate
22%
Own a vacation home
in Florida
>30 days
30%
23%
Plan to buy
8–14 days
27%
16%
No
32%
15–30 days
50%
Average Time spent reading
Florida Sun Magazine
11%
32%
in 6-12
months
9%
40%
once
a year
I live
in Florida
5%
Average Stay in Florida
Next Vacation in Florida
7%
30%
University
Graduate
Think about
buying
Selfemployed
HighSchool
Graduate
Other
Doctorate
Job Category
26%
5%
3
single
married
Education
37%
in 3-6
months
in 1-2 years
40%
30 minutes
to 1 hour
7%
I live
in Florida
49%
more than
1 hour
13%
within a
month
11%
less than 30 minutes
FLORIDA SUN
M
A
G
A
Z
I
N
E
Market Statistics
FLORIDA HAS A LARGE NUMBER OF GERMAN-SPEAKING VISITORS, INVESTORS AND RESIDENTS.
Take a closer look at the buying power:
Investment Market
■ With an investment volume of $4 billion per year, Germany is the second largest foreign investor after Japan. 250 German
companies are based in Florida. The total trade volume between Germany and Florida accounts for more than $3.5 billion per year.
Visitor Market*
Florida
■ 578,000 German-speaking visitors travelled to Florida in 2012.
65% of visitors were German residents, 26% came from Switzerland and 9% were Austrians.
Greater Miami & The Beaches
■ 340,179 German-speakers visited Miami in 2013.
Germany is the largest European market and the sixth largest international market.
Fort Myers, Sanibel & Cape Coral
■ 186,556 Germans visited Lee County in 2012.
Visitors from Germany ranked No. 1 of international visitors in Lee County.
In addition, 21,020 visitors came from Switzerland and 6,569 from Austria.
Naples & Marco Island
■ 105,126 German-speakers visited Naples and Marco Island in 2013.
Germany ranks No. 2 of international visitors in this area, closely behind the UK.
German visitors stay an average of 18 days in Florida.
* latest data available
Residents
■ There are more than 250,000 German-speaking residents in Florida, snowbirds included.
■ 89,656 of them speak German as the only language at home.
■ Germany is the number-one ancestry group among Floridians. 200,000 German-born immigrants live in Florida and more than
2 million Floridians claim German roots.
Real Estate
■ 18% of all international real estate transactions in 2013 involved buyers from Western Europe (not including the UK). 84% of
these transactions were all cash with an average investment volume of approximately $380,000.
Business & Trade
■ Germany has the strongest economy in Europe and the fourth largest economy in the world.
■ Germany is one of the top trade partners for Florida with a trade volume of $2.5 billion in 2012.
■ With 20,500 jobs created by 252 German companies in Florida in 2010, Germany comprises the third largest foreign-related
employment in Florida.
Sources: Greater Miami CVB, Lee County CVB, Orlando CVB, Naples, Marco Island, Everglades CVB, Census 2000, Housing Bureau and Economic Development Office
Florida, Florida’s 2010 Merchandise Trade & Florida-Origin Exports by Enterprise Florida, National Association of Realtors

Media Kit - Florida Sun Magazine

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