KIT About Abacus Hotel Customer Demographics

TM
KIT
Hotel
About Abacus Hotel
Abacus Hotel is an industry-leading hotel reservation system
offering travel agents real-time room availability, room rates
and booking confirmation for 88,000 hotel properties
across 278 chains worldwide.
Currently used by over 20,000 agency locations in 24
markets across Asia Pacific, this reservation system allows
hotels to extensively distribute their products and rates
through a single distribution channel. The one-stop portal
has provided travel agents and customers with a greater
mix of accommodation choices and room rates to suit any
travel needs.
Customer Demographics
Abacus Hotel users book an average
of 3 room nights per booking at least
once a day
• 90% of the hotel bookings are booked by corporate agents for business travel.
• A total of 4.7 million Abacus Hotel
transactions per month, an average as high
as 600 transactions per day. • 1.3 million room nights were booked via
Abacus Hotel in 2008.
• 129 hotel bookings per month per agency PCC.
Why advertise with
Abacus Hotel?
•Abacus Hotel users are travel agents who book a
comprehensive range of travel for their customers
and may influence travellers on their choice of stay.
•Abacus Hotel users are highly targetable with an
average of 7 hotel bookings per day.
•Customers are high-frequency business travellers
including Fortune Top 50 companies.
•Abacus Hotel customers are unreachable on the
mainstream travel sites.
•More than 1,000 agency PCCs booking on
Abacus Hotel.
• 1 hotel booking for every 4 air bookings made.
Advertising Spaces
●
Banner Ads (185 by 125 pixels)
Information
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●
Media Policies
Requirements
Contact Us
Linda Koh,
Corporate & Marketing Communications
[email protected]
Advertising Spaces
Banner Ad (185 x 125 pixels)
Banner
Ad
(185x125)
Banner
Ad
(185x125)
Banner
Ad
(185x125)
.
Pixel Width: 185
Pixel Height: 125
Maximum File Size: 40K gif/jpg
Animation Restriction: 3 loop limit (approx 8 seconds)
3rd Party Serving Available: Yes
.
Requirements
•
•
•
Creative should be tested in ALL predominant versions of all major browsers prior to sending to Abacus Hotel. Creative must be
functional in Internet Explorer.
Client, agency or vendor is expected to resolve all issues related to creative. Abacus Hotel will not be responsible for modifying or
correcting any coding problems related to creative.
Abacus Hotel is a completely secure site.
HTML Ads
• HTML code cannot exceed 3kbytes.
• 2 images maximum, total file size of images cannot exceed max file size for a standard image
ad of the same size and shape.
• Forms tags in the HTML code must use ‘get’ in the method.
MediaPolicies
The media policies provide guidelines and requirements for
sold media on Abacus Hotel. All sold media must adhere to
these policies in order to be deployed on Abacus Hotel site.
ADVERTISER GUIDELINES
We offer opportunities for a wide variety of travel and nontravel advertisers.
ADVERTISING CONTENT GUIDELINES
We adhere to generally-accepted Internet Advertising
Bureau (iab.net) and industry standards for our sold media
and strive to maintain a positive user-experience for our
users/shoppers with all forms of sold media. Relevant
placement and targeting should always be an important
goal for sold media on the Abacus Hotel site.
Advertiser Categories
We have broadly categorized advertisers as follows:
Prohibited Ad Content
We do not accept advertising content that includes and/or
promotes the following:
1.
2.
3.
4.
5.
6.
7.
1. Mal-ware, ad ware or other deceptive business practices that download content, install programs or modify
computer settings w/o transparent, explicit user-consent
2. Ad creative that mimics or resembles Window/Mac/
Unix dialog boxes, error messages or related user system messages
3. Ads with strobing or flashing animation
4. Ads with animation exceeding 15 seconds
5. Ads containing audio that are not user-initiated on click
6. Ads containing audio that do not include a clearly-
labeled button to stop audio
7. Ads with direct or indirect negative/disparaging
comments about any Abacus business
8. Ads with sexually-explicit material
9. Ads that contain religious connotations or are offensive
to any religions
Substitute Products: Travel-related booking products or
services offered as the advertiser’s primary product or
service and not meaningfully offered by Abacus
International Pte Ltd
Complementary Products: Include travel-related products and services not offered by Abacus International Pte Ltd
Sensitive But Allowable: sellers of allowable adultoriented products and services (e.g. liquor and
adults-only resorts)
Non-Endemic (non-travel): Any non-travel specific
products/services that cannot be classified as
Complementary Products or Sensitive Travel Content & Community Sites: Travel information,
planning and sharing sites Supplier Direct
Exclusive ads with credit/debit companies
Always Prohibited Advertisers
The following advertisers are prohibited in all Media
Categories on Abacus Hotel and all regional variants:
1. Advertisers with questionable business practices
including no published privacy policy, no published method for customers to contact provider of advertised product/service, inaccurate/false published business/
product information, advertisement with landing page not matching the offer made in ad and pyramid schemes
2. Advertisers who do not generally follow Abacus
International Pte Ltd non-discrimination and ethics policies
3. Advertisers promoting sexually-oriented products,
tobacco, firearms and online gambling
4. Advertisers or agencies not in good standing with
Abacus International Pte Ltd
About Abacus International
Singapore-based Abacus International is the Asia-Pacific’s leading travel facilitator with more than 20,000 travel agency
locations in 24 markets. With over 20 years of experience in fusing international best practices and local expertise with
global and local partnerships, Abacus provides travel information and reservations specifically tailored to the Asia-Pacific region.
Abacus International is owned by Sabre and a consortium of Asia’s leading airlines including All Nippon Airways, Cathay
Pacific, China Airlines, EVA Airways, Garuda Indonesia, Dragonair, Philippine Airlines, Malaysia Airlines, Royal Brunei Airlines,
SilkAir and Singapore Airlines. Sabre is the global leader in the electronic distribution of travel and travel related services.
More information on Abacus can be found at www.abacus.com.sg
ABACUS HEADQUARTER OFFICE
SINGAPORE
Abacus International Pte Ltd
Abacus Plaza, 3 Tampines Central 1,
#08-01 Singapore 529540
Tel : (65) 6426 0066
www.abacus.com.sg
ABACUS NATIONAL MARKETING COMPANIES
BANGLADESH
Abacus Bangladesh NMC Ltd.
Hasney Tower (11th floor)
3/A, Kawran Bazar C/A
Dhaka - 1215, Bangladesh
Tel : (880) - 2 - 8155502 / 05
BRUNEI
Abacus Distribution Systems (B) Sdn Bhd
Unit 3-8, 5th Floor RBA Plaza
Jalan Sultan BS8811
Bandar Seri Begawan
Negara Brunei Darussalam
Tel : (673) 2242 404 / 231
CAMBODIA
Cambodian Distribution System (CDS)
No. 69, Street 214
S/K Boeung Raing, Khan Daun Penh
Phnom Penh, Kingdom of Cambodia
Tel : (855-23) 216 748 / 773
CHINA
Beijing Representative Office
Jianwai SOHO, Building B, Room 2303-2305
39 East 3rd-Ring Road, Chao Yang District
Beijing 100022, China
Tel : (86-10) 5878 7000
www.abacuscn.com
EAST TIMOR
PT Abacus Distribution Systems Indonesia
Komp. Ruko Simpang Siur Dewa Ruci Blok 7
Jl. By Pass Ngurah Rai 100 Kuta
Bali 80361 Indonesia
Tel: (62 – 361) 766 606 / 186
www.abacus-ind.co.id
HONG KONG
Abacus Distribution Systems (Hong Kong) Ltd
Unit C, 17/F, Somerset House, Taikoo Place
979 King’s Road, Quarry Bay, Hong Kong
Tel : (852) 2960 8888
www.abacushk.com
INDIA
Abacus Distribution Systems( India) Pvt Ltd
Ruby House, B Wing 1st Floor, J.K Sawant Marg
Dadar (West), Mumbai-400028, India
Tel : (91-22) 6650 4000
www.abacus.co.in
INDONESIA
PT Abacus Distribution Systems Indonesia
Jl.Mampang Prapatan Raya No.93
Jakarta 12790 Indonesia
Tel : (62 - 21) 27 5353 99
www.abacus-ind.co.id
KAZAKHSTAN
Abacus Central Asia
42A, Furmanova str., 050004, Almaty
Republic of Kazakhstan
Tel : 7 (727) 312 1717
www.abacus.kz
KOREA
Asiana Abacus Inc. (Korea)
S Tower 17F, 116, Shinmunro-1Ga,
Jongro-gu, Seoul, Korea 110-061
Tel : 82-2-2127 8900
www.abacus.co.kr
KYRGYZSTAN
Abacus Central Asia
42A, Furmanova str., 050004, Almaty
Republic of Kazakhstan
Tel : 7 (727) 312 1717
www.abacus.kz
LAOS
Abacus Distribution Systems (Thailand) Ltd.
24th Flr., Jasmine City Building,
2 Soi Sukhumvit 23 (Prasanmitr),
Sukhumvit Road, Klongtoey-Nua,
Wattana Bangkok 10110, Thailand
Tel : (66-2) 6841700
www.abacus-thailand.com
MACAU
Abacus Distribution Systems (Hong Kong) Ltd
Unit C, 17/F, Somerset House, Taikoo Place
979 King’s Road, Quarry Bay
Hong Kong
Tel : (852) 2960 8888
www.abacushk.com
PHILIPPINES
Abacus Distribution Systems (Philippines) Inc.
3/F, Trafalgar Plaza Building
H.V. Dela Costa Street,
Salcedo Village, 1227 Makati City
Philippines
Tel : (63-2) 848 3890 / 3
www.abacus.com.ph
SINGAPORE
Abacus Travel Systems Pte Ltd
8 Shenton Way, #02-02, Temasek Tower
Singapore 068811
Tel : (65) 6324 2234
www.abacus-travel.com
SRI LANKA
Abacus International Lanka (Pvt) Ltd.
Softlogic Building, Level 4
14, De Fonseka Place
Colombo 05, Sri Lanka.
Tel : (94-115) 575 054 / 84
TAIWAN
Abacus Distribution Systems (Taiwan) Ltd
15th Floor, No. 57
Fu-Hsin North Road
Taipei 105, Taiwan, Republic of China
Tel : (886-2) 2751 6988
www.abacus.com.tw
TAJIKISTAN
Abacus Central Asia
42A, Furmanova str., 050004, Almaty
Republic of Kazakhstan
Tel: (7-727) 312 1717
www.abacus.kz
MALAYSIA
Abacus Distribution Systems (Malaysia) Sdn. Bhd.
No.47, Jalan 5/76B,
Desa Pandan,
55100 Kuala Lumpur,
Malaysia.
Tel : (60-3) 9285 1001 www.abacus.com.my
THAILAND
Abacus Distribution Systems (Thailand) Ltd.
24th Flr., Jasmine City Building, 2 Soi Sukhumvit 23
(Prasanmitr),
Sukhumvit Road, Klongtoey-Nua,
Wattana Bangkok 10110, Thailand
Tel : (66-2) 684 1700
www.abacus-thailand.com
MYANMAR
Abacus Myanmar
#2-B, MTP Tower, No.115, Pyay Road
Mayangone Township
Yangon, Union of Myanmar
Tel : (951) 655184 / 655185
VIETNAM
Abacus Distribution Systems (Vietnam) Ltd
#05-02 Prime Centre, 53 Quang Trung Street
Hai Ba Trung District
Hanoi, Vietnam
Tel : (84-4) 3943 1975
www.abacus.com.vn
NEPAL
Abacus Nepal
Udaya Sadan, New Plaza Marg
Putalisadak, Kathmandu, Nepal
Tel: 977-1229 0987 / 0906
PAKISTAN
Abacus Distribution Systems Pakistan (Pvt) Ltd
406-407 4th Floor The Forum Block-9,
Scheme # 5, Kehkashan,
Clifton Karachi-75600, Pakistan
Tel : (92-21) 536 0961-2 ,5362543
(92-21) 0800 11119
www.abacus.com.pk