Issue #82 - WSJ. Media Kit

Transcription

Issue #82 - WSJ. Media Kit
GENERAL
ADVERTISING
RATE CARD 2016
Issue #82
Effective January 4, 2016
TABLE OF CONTENTS
Circulation3
Global Non-Publishing Dates
4
GLOBAL / US / AMERICAS
The Global Journal Overview
5
Global Edition Rates
6
National Edition Rates
9
Eastern Edition Rates
11
Central Edition Rates
12
Western Edition Rates
13
Regional Advertising
14
Americas / Asia / Europe Overview
15
The Wall Street Journal Americas
16
The Asia Edition Rates
17
The Europe Edition Rates
19
MATERIAL SPECIFICATIONS
Material Specifications
21
Contract Printing
29
Terms and Conditions
30
Worldwide Advertising Sales Offices
31
For more information, visit our Advertising Sales Web site at wsjmediakit.com
2016 | GENERAL ADVERTISING RATE CARD | 2
PRINT CIRCULATION
THE GLOBAL EDITION OF THE WALL STREET JOURNAL*: 1,437,863
THE WALL STREET JOURNAL U.S.: 1,321,827
THE ASIA EDITION OF THE WALL STREET JOURNAL: 61,024
THE EUROPE EDITION OF THE WALL STREET JOURNAL: 55,012
* Includes The Wall Street Journal, the Asia Edition of The Wall Street Journal and the Europe Edition of The Wall Street Journal.
Sources: June 2015 AAM Quarterly Data Report (U.S.); Internal Records (Europe and Asia)
2016 | GENERAL ADVERTISING RATE CARD | 3
GLOBAL NON-PUBLISHING DATES
The Wall Street Journal is published Monday to Saturday, except on the days listed below.
THE WALL STREET JOURNAL | NON-PUBLISHING DAYS
January 1
January 18
February 15
May 30
July 4
New Year’s Day
Martin Luther King Day
Presidents’ Day
Memorial Day
Independence Day
September 5 Labor Day
November 24 Thanksgiving Day
December 26
Christmas Day observed
The Asia edition of The Wall Street Journal and the Europe edition of The Wall Street Journal are published
Monday to Friday, except on the days listed below.
THE ASIA EDITION OF THE WALL STREET JOURNAL | NON-PUBLISHING DAYS
January 1
New Year’s Day
February 8
1st day of Lunar New Year
February 9
2nd day of Lunar New Year
March 25
December 26
Good Friday
Christmas Day observed
THE EUROPE EDITION OF THE WALL STREET JOURNAL | NON-PUBLISHING DAYS
January 1 New Year’s Day
March 25
Good Friday
March 28
Easter Monday
May 2
May Day/Early May Bank Holiday
May 25
UK Spring Bank Holiday
December 25 Christmas Day observed
December 27
Boxing Day observed
2016 | GENERAL ADVERTISING RATE CARD | 4
THE GLOBAL EDITION
GLOBAL IMPACT. THINK WSJ.
With a global audience of 6.1 million, WSJ is the world’s leading business publication. Comprising
The Wall Street Journal, the Asia Edition of The Wall Street Journal and the Europe Edition of
The Wall Street Journal, the Global Edition is by far the best way for marketers to reach the world’s
business leaders, active investors and affluent consumers.
Each publication is strong in its own right; the numbers speak for themselves. Combined, the Global
Edition is a uniquely powerful, cost-effective and convenient vehicle to reach the world’s most
influential audience.
Let the power of WSJ deliver global results. Anytime. Anywhere.
Sources: 2015 Ipsos Affluent Survey, HHI $100,000+; 2015 Ipsos Affluent Europe Study; 2015 AWSJ Internal Records.
2016 | GENERAL ADVERTISING RATE CARD | 5
GLOBAL EDITION
CIRCULATION: 1,437,863
The Global Edition, published Monday–Friday*, includes The Wall Street Journal, the Asia edition of The Wall Street
Journal and the Europe edition of The Wall Street Journal. Insertion orders must specify Global Edition to be billed
at the Global Edition rate. Requires single insertion order with one bill-to address; insertion must be the same size
and must appear in all editions within five days and within the same calendar month. Advertisers that do not meet
this criteria will be billed at individual publication rates.
FULL PAGE | NON-CONTRACT RATES
PER COLUMN
INCH RATE
(GROSS)
$2,504.89
BLACK & WHITE
FULL-PAGE COST
(GROSS)
COLOR
FULL-PAGE COST
(GROSS)
$315,616.14
$409,601.41
BLACK & WHITE
FULL-PAGE COST
COLOR
FULL-PAGE COST
FULL PAGE | CONTRACT VOLUME RATES
WSJ FRANCHISE
NET REVENUE
CONTRACT
$50,000
75,000
125,000
250,000
325,000
450,000
700,000
1,000,000
1,250,000
1,600,000
2,100,000
2,500,000
3,100,000
3,800,000
5,200,000
DISCOUNT
PER COLUMN
INCH RATE
(GROSS)
0.0%
0.0%
0.0%
2.5%
5.4%
7.9%
10.3%
12.7%
14.7%
16.6%
18.6%
20.5%
22.5%
24.4%
26.9%
$2,504.89
2,504.89
2,504.89
2,442.21
2,369.06
2,308.13
2,247.18
2,185.96
2,137.14
2,088.41
2,039.40
1,990.47
1,941.71
1,892.77
1,831.61
(GROSS)
$288,921.40
288,921.40
288,921.40
281,691.65
273,353.85
266,327.21
259,298.17
252,236.88
246,606.70
240,987.10
235,332.85
229,690.82
224,067.94
218,421.88
211,369.03
(GROSS)
$382,906.67
382,906.67
382,906.67
373,736.36
355,521.98
346,818.98
338,187.69
329,308.53
322,347.01
315,334.68
308,287.71
301,308.26
294,294.03
288,647.97
281,595.12
STANDARD UNITS | NON-CONTRACT RATES
COLUMN INCHES
OR
18
21
31.5
42
63
84
126
■■
■■
■■
PAGE SIZE
1/7
1/6
1/4
1/3
1/2
2/3
Full Page
BLACK & WHITE COST (GROSS)
$45,088.02
52,602.69
78,904.04
105,205.38
157,808.07
210,410.76
315,616.14
All rates are quoted in gross; only net spending accrues to contract fulfillment.
All full-page contracts are inclusive of 10% full-page discount for contract advertisers.
All ads are billed at the makeup size and are scaled to fit the formats that vary among print sites
in Europe and Asia. All units outside standard sizes listed throughout the rate card will be billed
accordingly. Boundaries and circulation for all editions and regions are subject to change.
Source: June 2015 AAM Quarterly Data Report (U.S.).
2016 | GENERAL ADVERTISING RATE CARD | 6
GLOBAL EDITION
HALF PAGE | NON-CONTRACT RATES
PER COLUMN
INCH RATE
(GROSS)
$2,504.89
BLACK & WHITE
HALF-PAGE COST
(GROSS)
$157,808.07
COLOR
HALF-PAGE COST
(GROSS)
$232,643.26
HALF PAGE | CONTRACT VOLUME RATES
WSJ FRANCHISE
NET REVENUE
CONTRACT
$50,000
75,000
125,000
250,000
325,000
450,000
700,000
1,000,000
1,250,000
1,600,000
2,100,000
2,500,000
3,100,000
3,800,000
5,200,000
DISCOUNT
PER COLUMN
INCH RATE
(GROSS)
0.0%
0.0%
0.0%
2.5%
5.4%
7.9%
10.3%
12.7%
14.7%
16.6%
18.6%
20.5%
22.5%
24.4%
26.9%
$2,504.89
2,504.89
2,504.89
2,442.21
2,369.06
2,308.13
2,247.18
2,185.96
2,137.14
2,088.41
2,039.40
1,990.47
1,941.71
1,892.77
1,831.61
BLACK & WHITE
HALF-PAGE COST
(GROSS)
$157,808.07
157,808.07
157,808.07
153,859.23
149,250.78
145,412.19
141,572.34
137,715.48
134,639.82
131,569.83
128,482.20
125,399.61
122,327.73
119,244.51
115,391.43
COLOR
HALF-PAGE COST
(GROSS)
$232,643.26
232,643.26
232,643.26
227,191.67
220,597.64
215,316.42
210,096.54
204,677.33
200,456.13
196,186.92
191,900.03
187,668.52
183,370.23
180,287.01
176,433.93
QUARTER PAGE | CONTRACT VOLUME RATES
WSJ FRANCHISE
NET REVENUE
CONTRACT
$50,000
75,000
125,000
250,000
325,000
450,000
700,000
1,000,000
1,250,000
1,600,000
2,100,000
2,500,000
3,100,000
3,800,000
5,200,000
DISCOUNT
0.0%
0.0%
0.0%
2.5%
5.4%
7.9%
10.3%
12.7%
14.7%
16.6%
18.6%
20.5%
22.5%
24.4%
26.9%
PER COLUMN
INCH RATE
BLACK & WHITE
FACING PAGES
(GROSS)
(GROSS)
$2,504.89
2,504.89
2,504.89
2,442.21
2,369.06
2,308.13
2,247.18
2,185.96
2,137.14
2,088.41
2,039.40
1,990.47
1,941.71
1,892.77
1,831.61
$78,904.04
78,904.04
78,904.04
76,929.62
74,625.39
72,706.10
70,786.17
68,857.74
67,319.91
65,784.92
64,241.10
62,699.81
61,163.87
59,622.26
57,695.72
COLOR
FACING PAGES
(GROSS)
$130,281.72
130,281.72
130,281.72
127,391.00
123,876.20
121,077.20
118,315.50
115,434.78
113,198.45
110,932.05
108,656.79
106,415.33
104,120.35
102,578.74
100,652.20
* Rates listed apply ONLY to Section A Center Spreads. Please contact your WSJ sales representative for gutter-bleed spread rates in other sections.
Source: June 2015 AAM Quarterly Data Report (U.S.).
2016 | GENERAL ADVERTISING RATE CARD | 7
U.S. NATIONAL EDITION
CIRCULATION: 1,321,827
Published Monday through Saturday, the National Edition is a combination of the Eastern, Central and
Western Editions. Insertion orders must specify National Edition and advertisement must appear in all
editions within 30 days to be billed at the National Edition rate. National Edition advertising with option
dates may appear on different dates in different editions.
FULL PAGE | NON-CONTRACT RATES
PER COLUMN
INCH RATE
(GROSS)
$2,200.00
BLACK & WHITE
FULL-PAGE COST
(GROSS)
COLOR
FULL-PAGE COST
(GROSS)
$277,200.00
$354,823.27
BLACK & WHITE
FULL-PAGE COST
COLOR
FULL-PAGE COST
FULL PAGE | CONTRACT VOLUME RATES
WSJ FRANCHISE
NET REVENUE
CONTRACT
$50,000
75,000
125,000
250,000
325,000
450,000
700,000
1,000,000
1,250,000
1,600,000
2,100,000
2,500,000
3,100,000
3,800,000
5,200,000
DISCOUNT
PER COLUMN
INCH RATE
(GROSS)
0.0%
0.0%
0.0%
2.5%
5.8%
8.2%
10.5%
13.1%
15.0%
17.0%
19.0%
20.9%
22.9%
24.8%
27.3%
$2,200.00
2,200.00
2,200.00
2,145.00
2,072.40
2,019.60
1,969.00
1,911.80
1,870.00
1,826.00
1,782.00
1,740.20
1,696.20
1,654.40
1,599.40
(GROSS)
$249,480.00
249,480.00
249,480.00
243,243.00
235,010.16
229,022.64
223,284.60
216,798.12
212,058.00
207,068.40
202,078.80
197,338.68
192,349.08
187,608.96
181,371.96
(GROSS)
$327,103.27
327,103.27
327,103.27
318,925.71
300,816.29
293,152.41
285,812.12
277,507.77
271,436.31
265,053.98
258,671.66
252,594.12
246,213.17
241,473.05
235,236.05
STANDARD UNITS | NON-CONTRACT RATES
COLUMN INCHES
OR
18
21
31.5
42
63
84
126
■■
■■
■■
PAGE SIZE
1/7
1/6
1/4
1/3
1/2
2/3
Full Page
BLACK & WHITE COST (GROSS)
$39,600.00
46,200.00
69,300.00
92,400.00
138,600.00
184,800.00
277,200.00
All rates are quoted in gross; only net spending accrues to contract fulfillment.
All full-page contracts are inclusive of 10% full-page discount for contract advertisers.
Boundaries and circulation for all editions and regions are subject to change.
Source: June 2015 AAM Quarterly Data Report (U.S.)
2016 | GENERAL ADVERTISING RATE CARD | 8
U.S. NATIONAL EDITION
HALF PAGE | NON-CONTRACT RATES
PER COLUMN
INCH RATE
(GROSS)
$2,200.00
BLACK & WHITE
HALF-PAGE COST
(GROSS)
$138,600.00
COLOR
HALF-PAGE COST
(GROSS)
$198,709.39
HALF PAGE | CONTRACT VOLUME RATES
WSJ FRANCHISE
NET REVENUE
CONTRACT
$50,000
75,000
125,000
250,000
325,000
450,000
700,000
1,000,000
1,250,000
1,600,000
2,100,000
2,500,000
3,100,000
3,800,000
5,200,000
PER COLUMN
INCH RATE
DISCOUNT
0.0%
0.0%
0.0%
2.5%
5.8%
8.2%
10.5%
13.1%
15.0%
17.0%
19.0%
20.9%
22.9%
24.8%
27.3%
(GROSS)
$2,200.00
2,200.00
2,200.00
2,145.00
2,072.40
2,019.60
1,969.00
1,911.80
1,870.00
1,826.00
1,782.00
1,740.20
1,696.20
1,654.40
1,599.40
BLACK & WHITE
HALF-PAGE COST
(GROSS)
$138,600.00
138,600.00
138,600.00
135,135.00
130,561.20
127,234.80
124,047.00
120,443.40
117,810.00
115,038.00
112,266.00
109,632.60
106,860.60
104,227.20
100,762.20
COLOR
HALF-PAGE COST
(GROSS)
$198,709.39
198,709.39
198,709.39
193,741.64
187,182.26
182,413.23
177,845.40
172,679.45
168,900.51
164,929.29
160,958.03
157,175.71
153,177.30
150,543.90
147,078.90
QUARTER PAGE | CONTRACT VOLUME RATES
WSJ FRANCHISE
NET REVENUE
CONTRACT
$50,000
75,000
125,000
250,000
325,000
450,000
700,000
1,000,000
1,250,000
1,600,000
2,100,000
2,500,000
3,100,000
3,800,000
5,200,000
PER COLUMN
INCH RATE
DISCOUNT
0.0%
0.0%
0.0%
2.5%
5.8%
8.2%
10.5%
13.1%
15.0%
17.0%
19.0%
20.9%
22.9%
24.8%
27.3%
(GROSS)
$2,200.00
2,200.00
2,200.00
2,145.00
2,072.40
2,019.60
1,969.00
1,911.80
1,870.00
1,826.00
1,782.00
1,740.20
1,696.20
1,654.40
1,599.40
BLACK & WHITE
FACING PAGES
(GROSS)
$69,300.00
69,300.00
69,300.00
67,567.50
65,280.60
63,617.40
62,023.50
60,221.70
58,905.00
57,519.00
56,133.00
54,816.30
53,430.30
52,113.60
50,381.10
COLOR
FACING PAGES
(GROSS)
$105,951.88
105,951.88
105,951.88
103,303.08
99,805.61
97,262.70
94,827.03
92,072.94
90,057.74
87,940.33
85,822.89
83,806.02
81,660.98
80,344.28
78,611.78
* Rates listed apply ONLY to Section A Center Spreads. Please contact your WSJ sales representative for gutter-bleed spread rates in other sections.
2016 | GENERAL ADVERTISING RATE CARD | 9
EASTERN EDITION
CIRCULATION: 587,373
Published Monday through Saturday, the Eastern Edition circulates in Alabama, Connecticut, Delaware, Florida,
Georgia, eastern Kentucky, Maine, Massachusetts, Maryland, Mississippi (except the northwest corner), New
Hampshire, New Jersey, New York (except western corner), North Carolina, eastern Pennsylvania, Rhode Island,
South Carolina, eastern Tennessee, Vermont, Virginia, Washington, D.C., and portions of West Virginia and
southeastern Canada.
FULL PAGE | NON-CONTRACT RATES
PER COLUMN
INCH RATE
BLACK & WHITE
FULL-PAGE COST
(GROSS)
(GROSS)
$1,001.48
$126,186.48
FULL PAGE | CONTRACT VOLUME RATES
WSJ FRANCHISE
NET REVENUE
CONTRACT
$50,000
75,000
125,000
250,000
325,000
450,000
700,000
1,000,000
1,250,000
1,600,000
2,100,000
2,500,000
3,100,000
3,800,000
5,200,000
DISCOUNT
0.0%
0.0
5.8
8.3
10.5
10.5
13.1
15.0
17.0
19.0
20.0
21.0
21.9
22.9
22.9
PER COLUMN
INCH RATE
BLACK & WHITE
FULL-PAGE COST
(GROSS)
(GROSS)
$1,001.48
1,001.48
943.39
918.36
896.32
896.32
870.29
851.26
831.23
811.20
801.18
791.17
782.16
772.14
772.14
$113,567.83
113,567.83
106,980.43
104,142.02
101,642.69
101,642.69
98,690.89
96,532.88
94,261.48
91,990.08
90,853.81
89,718.68
88,696.94
87,560.68
87,560.68
STANDARD UNITS | NON-CONTRACT RATES
COLUMN INCHES
OR
18
21
31.5
42
63
84
126
■■
■■
■■
PAGE SIZE
1/7
1/6
1/4
1/3
1/2
2/3
Full Page
BLACK & WHITE COST (GROSS)
$18,026.64
21,031.08
31,546.62
42,062.16
63,093.24
84,124.32
126,186.48
All rates are quoted in gross; only net spending accrues to contract fulfillment.
All full-page contracts are inclusive of 10% full-page discount for contract advertisers.
Boundaries and circulation for all editions and regions are subject to change.
Source: June 2015 AAM Quarterly Data Report (U.S.)
2016 | GENERAL ADVERTISING RATE CARD | 10
CENTRAL EDITION
CIRCULATION: 413,549
Published Monday through Saturday, the Central Edition circulates in northeast Arizona, Arkansas, Illinois, Indiana,
Iowa, Kansas, western Kentucky, Louisiana, Michigan, Minnesota, northwest Mississippi, Missouri, eastern
Nebraska, New Mexico, North Dakota, Ohio, Oklahoma, western Pennsylvania, Texas, eastern South Dakota,
northern West Virginia, Wisconsin, south-central Canada, western New York and western Tennessee.
FULL PAGE | NON-CONTRACT RATES
PER COLUMN
INCH RATE
BLACK & WHITE
FULL-PAGE COST
(GROSS)
$832.26
(GROSS)
$104,864.76
FULL PAGE | CONTRACT VOLUME RATES
WSJ FRANCHISE
NET REVENUE
CONTRACT
$50,000
75,000
125,000
250,000
325,000
450,000
700,000
1,000,000
1,250,000
1,600,000
2,100,000
2,500,000
3,100,000
3,800,000
5,200,000
DISCOUNT
PER COLUMN
INCH RATE
BLACK & WHITE
FULL-PAGE COST
(GROSS)
0.0%
0.0
5.8
8.3
10.5
10.5
13.1
15.0
17.0
19.0
20.0
21.0
21.9
22.9
22.9
$832.26
832.26
783.99
763.18
744.87
744.87
723.23
707.42
690.78
674.13
665.81
657.49
650.00
641.67
641.67
(GROSS)
$94,378.28
94,378.28
88,904.47
86,544.61
84,468.26
84,468.26
82,014.28
80,221.43
78,334.45
76,446.34
75,502.85
74,559.37
73,710.00
72,765.38
72,765.38
STANDARD UNITS | NON-CONTRACT RATES
COLUMN INCHES
18
21
31.5
42
63
84
126
■■
■■
■■
OR
PAGE SIZE
1/7
1/6
1/4
1/3
1/2
2/3
Full Page
BLACK & WHITE COST (GROSS)
$14,980.68
17,477.46
26,216.19
34,954.92
52,432.38
69,909.84
104,864.76
All rates are quoted in gross; only net spending accrues to contract fulfillment.
All full-page contracts are inclusive of 10% full-page discount for contract advertisers.
Boundaries and circulation for all editions and regions are subject to change.
Source: June 2015 AAM Quarterly Data Report (U.S.)
2016 | GENERAL ADVERTISING RATE CARD | 11
WESTERN EDITION
CIRCULATION: 320,905
Published Monday through Saturday, the Western Edition circulates in Alaska, Arizona (except northeast
corner), California, Colorado, Hawaii, Idaho, Montana, western Nebraska, Nevada, Oregon, Utah, Washington,
Wyoming, western South Dakota and southwestern Canada.
FULL PAGE | NON-CONTRACT RATES
PER COLUMN
INCH RATE
BLACK & WHITE
FULL-PAGE COST
(GROSS)
(GROSS)
$537.73
$67,753.98
FULL PAGE | CONTRACT VOLUME RATES
WSJ FRANCHISE
NET REVENUE
CONTRACT
$50,000
75,000
125,000
250,000
325,000
450,000
700,000
1,000,000
1,250,000
1,600,000
2,100,000
2,500,000
3,100,000
3,800,000
5,200,000
DISCOUNT
0.0%
0.0
5.8
8.3
10.5
10.5
13.1
15.0
17.0
19.0
20.0
21.0
21.9
22.9
22.9
PER COLUMN
INCH RATE
BLACK & WHITE
FULL-PAGE COST
(GROSS)
(GROSS)
$537.73
537.73
506.54
493.10
481.27
481.27
467.29
457.07
446.32
435.56
430.18
424.81
419.97
414.59
414.59
$60,978.58
60,978.58
57,441.64
55,917.54
54,576.02
54,576.02
52,990.69
51,831.74
50,612.69
49,392.50
48,782.41
48,173.45
47,624.60
47,014.51
47,014.51
STANDARD UNITS | NON-CONTRACT RATES
COLUMN INCHES
OR
18
21
31.5
42
63
84
126
■■
■■
■■
PAGE SIZE
1/7
1/6
1/4
1/3
1/2
2/3
Full Page
BLACK & WHITE COST (GROSS)
$9,679.14
11,292.33
16,938.50
22,584.66
33,876.99
45,169.32
67,753.98
All rates are quoted in gross; only net spending accrues to contract fulfillment.
All full-page contracts are inclusive of 10% full-page discount for contract advertisers.
Boundaries and circulation for all editions and regions are subject to change.
Source: June 2015 AAM Quarterly Data Report (U.S.)
2016 | GENERAL ADVERTISING RATE CARD | 12
REGIONAL ADVERTISING
Regional advertising buys are available in 21 regions. Please contact your sales representative or visit
wsjmediakit.com for details.
AVAILABLE REGIONS
WESTERN EDITION
CENTRAL EDITION
EASTERN EDITION
Pacific Northwest Region
Rocky Mountain Region
Northern California Region
Southern California Region
Arizona Region
Minneapolis Region
Chicago Region
Ohio Region
Detroit Region
St. Louis Region
Kansas City Region
Texas Region
Dallas/Ft. Worth Region
Houston Region
New England Region
Greater New York Region
Philadelphia Region
Washington/Baltimore Region
Southern Region
South Atlantic Region
Florida Region
2016 | GENERAL ADVERTISING RATE CARD | 13
AMERICAS / ASIA / EUROPE
ACT GLOBAL. THINK WSJ.
Each day the world’s decision makers wake to read the business news in The Wall Street Journal
whether in Asia, Europe or Latin America.
■■
■■
■■
The Asia Edition of The Wall Street Journal captures the pulse of some of the most dynamic
business markets in the world.
The Europe Edition of The Wall Street Journal provides daily business news throughout Europe,
the Middle East and into some portions of Africa.
Available in 12 top-quality general interest newspapers throughout Mexico, South America and
Central America, WSJ Americas is the premier source of daily global finance and business news in
Spanish and Portuguese.
The Asia Edition of The Wall Street Journal and the Europe Edition of The Wall Street Journal reach a
high-quality audience of business leaders and affluent consumers. Advertising in the Global Edition of
The Wall Street Journal can help you reach the world’s best travelers, the world’s most active luxury
consumers and the world’s most important investors.
2016 | GENERAL ADVERTISING RATE CARD | 14
THE WALL STREET JOURNAL AMERICAS
The Wall Street Journal Americas is the largest pan-regional business advertising medium in Latin America and the premier source of daily global
business and financial news in Spanish and Portuguese. Published as part of the business sections in 12 leading general-interest newspapers across
Latin America, The Wall Street Journal Americas is a must-read for business decision makers, opinion leaders and affluent consumers. Days of
publication are as follows:
■■ Monday through Friday in Argentina, Brazil, Chile, Colombia, Dominican Republic, El Salvador, Honduras, Mexico and Panama.
■■
Monday in Costa Rica.
Combination Discounts
Advertisers in any edition of The Wall Street Journal Americas may apply Dow Jones combination discounts for common advertising run in the
Americas up to a maximum of 10%, as follows:
■■ WSJ Americas & National Edition 10%
■■ WSJ Americas & Europe and Asia Editions 10%
■■ WSJ Americas & any Regional Edition 5%
■■
WSJ Americas & Europe or Asia Edition
5%
Frequency Discounts
Frequency discounts available in most editions; not available in Costa Rica, Dominican Republic, El Salvador, Panama, or Mexico.
Frequency discounts may not be applied retroactively in Argentina.
All Wall Street Journal Americas net revenue will accrue to fulfillment of existing Wall Street Journal net revenue contracts.
For more information, go to wsjmediakit.com.
2016 | GENERAL ADVERTISING RATE CARD | 15
THE WALL STREET JOURNAL AMERICAS
THE WALL STREET JOURNAL AMERICAS 2016 COLOR RATES (Gross, US$)
CIRC.
FP
(BW/COLOR)
JR
(BW/COLOR)
1/2
(BW/COLOR)
1/4
(BW/COLOR)
JEWEL BOX
(BW/COLOR)
Argentina—La Nación*
104,008
60,740 / 78,882
24,881 / 32,313
33,301 / 43,248
16,685 / 21,668
5,574 / 7,239
Brazil—Valor Econômico
58,773
74,377 / 84,521
30,537 / 36,843
35,030 / 42,261
17,514 / 21,130
6,747 / 8,096
Chile—El Mercurio
122,561
25,188 / 26,504
10,885 / 12,200
12,594 / 13,910
5,596 / 6,911
1,780 / —
Colombia—El Tiempo
216,000
28,664 / 46,699
12,000 / 19,601
14,296 / 23,349
7,147 / 11,674
4,113 / 6,429
Costa Rica—El Financiero (Mon.)
11,438
2,373 / 3,390
—
1,480 / 2,113
983 / 1,401
—
Dominican Republic—Listín Diario
112,000
8,496 / 14,457
3,314 / 6,746
3,551 / 7,228
1,775 / 3,614
—
El Salvador—La Prensa Gráfica
103,462
2,074 / 4,148
—
1,037 / 2,074
518 / 1,037
—
Honduras—La Prensa
55,000
1,320 / 2,640
—
690 / 1,380
360 / 720
—
Mexico Combo—Mural, Reforma, El Norte
291,733
48,775 / 59,098
20,903 / 25,328
24,387 / 29,549
12,194 / 14,775
8,452 / 9,412
Guadalajara—Mural
37,973
7,308 / 9,492
3,132 / 4,068
3,654 / 4,746
1,827 / 2,373
1,243 / 1,554
Mexico City—Reforma (color rates only)
131,625
33,012
14,148
16,506
8,253
5,121
Monterrey—El Norte
3,095 / 3,869
122,135
14,280 / 23,688
6,120 / 10,152
7,140 / 11,844
3,570 / 5,922
Panama—La Prensa
43,949
5,020 / 5,776
2,231 / 2,567
2,390 / 2,750
1,195 / 1,375
504 / 580
FULL RUN TOTALS*
1,118,924
257,027 /326,115
104,751 /135,598
128,756 / 167,862
63,967 / 84,305
27,170 / 31,756
■■
■■
■■
All rates are quoted in gross; only net spending accrues to contract fulfillment.
Rates are subject to change. Please contact your sales representative for information.
Markets may be purchased individually or in groups.
* Rates valid through 1/31/2017.
2016 | GENERAL ADVERTISING RATE CARD | 16
THE ASIA EDITION
CIRCULATION: 61,024
The Asia edition of The Wall Street Journal is published Monday through Friday in Hong Kong and in 8 cities
in Asia: Beijing, Jakarta, Kuala Lumpur, Seoul, Singapore, Shanghai, Taipei, Tokyo.
Advertisers using both the Asia edition of The Wall Street Journal and the Europe edition of The Wall Street
Journal receive a 10% discount for running in each edition. These savings are over and above any existing
revenue/frequency discounts. In order to receive combination discounts, advertisements from non-contract
advertisers must appear within 30 days.
FULL PAGE | NON-CONTRACT RATES
PER COLUMN
INCH RATE
(GROSS)
$392.13
BLACK & WHITE
FULL-PAGE COST
(GROSS)
COLOR
FULL-PAGE COST
(GROSS)
$49,408.38
$57,690.38
BLACK & WHITE
FULL-PAGE COST
COLOR
FULL-PAGE COST
FULL PAGE | CONTRACT VOLUME RATES
WSJ FRANCHISE
NET REVENUE
CONTRACT
$50,000
75,000
125,000
250,000
325,000
450,000
700,000
1,000,000
1,250,000
1,600,000
2,100,000
2,500,000
3,100,000
3,800,000
5,200,000
DISCOUNT
PER COLUMN
INCH RATE
(GROSS)
2.5%
5.0%
7.5%
10.0%
12.0%
14.0%
15.0%
17.0%
18.0%
19.0%
20.0%
20.0%
20.0%
21.0%
22.0%
$382.33
372.52
362.72
352.92
345.07
337.23
333.31
325.47
321.55
317.63
313.70
313.70
313.70
309.78
305.86
(GROSS)
$48,173.58
46,937.52
45,702.72
44,467.92
43,478.82
42,490.98
41,997.06
41,009.22
40,515.30
40,021.38
39,526.20
39,526.20
39,526.20
39,032.28
38,538.36
(GROSS)
$56,455.58
55,219.52
53,984.72
52,749.92
51,760.82
50,772.98
50,279.06
49,291.22
48,797.30
48,303.38
47,808.20
47,808.20
47,808.20
47,314.28
46,820.36
STANDARD UNITS | NON-CONTRACT RATES
COLUMN INCHES
OR
18
21
31.5
42
63
84
126
PAGE SIZE
1/7
1/6
1/4
1/3
1/2
2/3
Full Page
BLACK & WHITE COST (GROSS)
$7,058.34
8,234.73
12,352.10
16,469.46
24,704.19
32,938.92
49,408.38
Color Charges and Conditions
■■
■■
■■
■■
■■
Color charges are in addition to black & white insertion costs.
Color is offered subject to availability; display advertising only.
–– Two-thirds page/Full page/spreads: 8,282 USD
–– Fractional units: minimum size compact strip; 7,272 USD
All rates are quoted in gross; only net spending accrues to contract fulfillment.
All ads are billed at the makeup size and are scaled to fit the formats that vary among print sites. All units outside
standard sizes listed throughout the rate card will be billed accordingly.
Boundaries and circulation for all editions and regions are subject to change.
Source: Internal Records.
2016 | GENERAL ADVERTISING RATE CARD | 17
THE ASIA EDITION
HALF PAGE | NON-CONTRACT RATES
PER COLUMN
INCH RATE
(GROSS)
$392.13
BLACK & WHITE
HALF-PAGE COST
(GROSS)
COLOR
HALF-PAGE COST
(GROSS)
$24,704.19
$31,976.19
BLACK & WHITE
HALF-PAGE COST
COLOR
HALF-PAGE COST
HALF PAGE | CONTRACT VOLUME RATES
WSJ FRANCHISE
NET REVENUE
CONTRACT
$50,000
75,000
125,000
250,000
325,000
450,000
700,000
1,000,000
1,250,000
1,600,000
2,100,000
2,500,000
3,100,000
3,800,000
5,200,000
PER COLUMN
INCH RATE
DISCOUNT
2.5%
5.0%
7.5%
10.0%
12.0%
14.0%
15.0%
17.0%
18.0%
19.0%
20.0%
20.0%
20.0%
21.0%
22.0%
(GROSS)
$382.33
372.52
362.72
352.92
345.07
337.23
333.31
325.47
321.55
317.63
313.70
313.70
313.70
309.78
305.86
(GROSS)
$24,086.79
23,468.76
22,851.36
22,233.96
21,739.41
21,245.49
20,998.53
20,504.61
20,257.65
20,010.69
19,763.10
19,763.10
19,763.10
19,516.14
19,269.18
(GROSS)
$31,358.79
30,740.76
30,123.36
29,505.96
29,011.41
28,517.49
28,270.53
27,776.61
27,529.65
27,282.69
27,035.10
27,035.10
27,035.10
26,788.14
26,541.18
QUARTER PAGE | CONTRACT VOLUME RATES
WSJ FRANCHISE
NET REVENUE
CONTRACT
$50,000
75,000
125,000
250,000
325,000
450,000
700,000
1,000,000
1,250,000
1,600,000
2,100,000
2,500,000
3,100,000
3,800,000
5,200,000
PER COLUMN
INCH RATE
DISCOUNT
2.5%
5.0%
7.5%
10.0%
12.0%
14.0%
15.0%
17.0%
18.0%
19.0%
20.0%
20.0%
20.0%
21.0%
22.0%
(GROSS)
$382.33
372.52
362.72
352.92
345.07
337.23
333.31
325.47
321.55
317.63
313.70
313.70
313.70
309.78
305.86
BLACK & WHITE
QTR PAGE COST
(GROSS)
$12,043.40
11,734.38
11,425.68
11,116.98
10,869.71
10,622.75
10,499.27
10,252.31
10,128.83
10,005.35
9,881.55
9,881.55
9,881.55
9,758.07
9,634.59
COLOR
QTR PAGE COST
(GROSS)
$19,315.40
19,006.38
18,697.68
18,388.98
18,141.71
17,894.75
17,771.27
17,524.31
17,400.83
17,277.35
17,153.55
17,153.55
17,153.55
17,030.07
16,906.59
* Rates listed apply ONLY to Section A Center Spreads. Please contact your WSJ sales representative for gutter-bleed spread rates in other sections.
2016 | GENERAL ADVERTISING RATE CARD | 18
THE EUROPE EDITION
CIRCULATION: 55,012
Published Monday through Friday in London and distributed in Brussels, Frankfurt, Geneva, London, Milan,
Munich, Paris, Geneva, and Zurich.
Advertisers using both the Europe edition of The Wall Street Journal and the Asia edition of The Wall
Street Journal receive a 10% discount for running in each publication. These savings are over and above any
existing revenue/frequency discounts. In order to receive combination discounts, advertisements from noncontract advertisers must appear within 30 days.
FULL PAGE | NON-CONTRACT RATES
PER COLUMN
INCH RATE
(GROSS)
$371.38
BLACK & WHITE
FULL-PAGE COST
(GROSS)
COLOR
FULL-PAGE COST
(GROSS)
$46,793.88
$56,691.88
BLACK & WHITE
FULL-PAGE COST
COLOR
FULL-PAGE COST
FULL PAGE | CONTRACT VOLUME RATES
WSJ FRANCHISE
NET REVENUE
CONTRACT
$50,000
75,000
125,000
250,000
325,000
450,000
700,000
1,000,000
1,250,000
1,600,000
2,100,000
2,500,000
3,100,000
3,800,000
5,200,000
DISCOUNT
PER COLUMN
INCH RATE
(GROSS)
2.5%
5.0%
7.5%
10.0%
12.0%
14.0%
15.0%
17.0%
18.0%
19.0%
20.0%
20.0%
20.0%
21.0%
22.0%
$362.10
352.81
343.53
334.24
326.81
319.39
315.67
308.25
304.53
300.82
297.10
297.10
297.10
293.39
289.68
(GROSS)
$45,624.60
44,454.06
43,284.78
42,114.24
41,178.06
40,243.14
39,774.42
38,839.50
38,370.78
37,903.32
37,434.60
37,434.60
37,434.60
36,967.14
36,499.68
(GROSS)
$55,522.60
54,352.06
53,182.78
52,012.24
51,076.06
50,141.14
49,672.42
48,737.50
48,268.78
47,801.32
47,332.60
47,332.60
47,332.60
46,865.14
46,397.68
STANDARD UNITS | NON-CONTRACT RATES
COLUMN INCHES
OR
18
21
31.5
42
63
84
126
PAGE SIZE
1/7
1/6
1/4
1/3
1/2
2/3
Full Page
BLACK & WHITE COST (GROSS)
$6,684.84
7,798.98
11,698.47
15,597.96
23,396.94
31,195.92
46,793.88
Color Charges and Conditions
■■
■■
■■
■■
■■
Color charges are in addition to black & white insertion costs.
Color is offered subject to availability; display advertising only.
–– Full page/spreads: 9,898 USD
–– Fractional units: 9,090 USD; minimum size compact strip.
All rates are quoted in gross; only net spending accrues to contract fulfillment.
All ads are billed at the makeup size and are scaled to fit the formats that vary among print sites. All units outside
standard sizes listed throughout the rate card will be billed accordingly.
Boundaries and circulation for all editions and regions are subject to change.
Source: June 2015 AAM Quarterly Data Report (U.S.)
2016 | GENERAL ADVERTISING RATE CARD | 19
THE EUROPE EDITION
HALF PAGE | NON-CONTRACT RATES
PER COLUMN
INCH RATE
(GROSS)
$371.38
BLACK & WHITE
HALF-PAGE COST
(GROSS)
COLOR
HALF-PAGE COST
(GROSS)
$23,396.94
$32,486.94
BLACK & WHITE
HALF-PAGE COST
COLOR
HALF-PAGE COST
HALF PAGE | CONTRACT VOLUME RATES
WSJ FRANCHISE
NET REVENUE
CONTRACT
$50,000
75,000
125,000
250,000
325,000
450,000
700,000
1,000,000
1,250,000
1,600,000
2,100,000
2,500,000
3,100,000
3,800,000
5,200,000
PER COLUMN
INCH RATE
DISCOUNT
2.5%
5.0%
7.5%
10.0%
12.0%
14.0%
15.0%
17.0%
18.0%
19.0%
20.0%
20.0%
20.0%
21.0%
22.0%
(GROSS)
$362.10
352.81
343.53
334.24
326.81
319.39
315.67
308.25
304.53
300.82
297.10
297.10
297.10
293.39
289.68
(GROSS)
$22,812.30
22,227.03
21,642.39
21,057.12
20,589.03
20,121.57
19,887.21
19,419.75
19,185.39
18,951.66
18,717.30
18,717.30
18,717.30
18,483.57
18,249.84
(GROSS)
$31,902.30
31,317.03
30,732.39
30,147.12
29,679.03
29,211.57
28,977.21
28,509.75
28,275.39
28,041.66
27,807.30
27,807.30
27,807.30
27,573.57
27,339.84
QUARTER PAGE | CONTRACT VOLUME RATES
WSJ FRANCHISE
NET REVENUE
CONTRACT
$50,000
75,000
125,000
250,000
325,000
450,000
700,000
1,000,000
1,250,000
1,600,000
2,100,000
2,500,000
3,100,000
3,800,000
5,200,000
PER COLUMN
INCH RATE
DISCOUNT
2.5%
5.0%
7.5%
10.0%
12.0%
14.0%
15.0%
17.0%
18.0%
19.0%
20.0%
20.0%
20.0%
21.0%
22.0%
(GROSS)
$362.10
352.81
343.53
334.24
326.81
319.39
315.67
308.25
304.53
300.82
297.10
297.10
297.10
293.39
289.68
BLACK & WHITE
QTR PAGE COST
(GROSS)
$11,406.15
11,113.52
10,821.20
10,528.56
10,294.52
10,060.79
9,943.61
9,709.88
9,592.70
9,475.83
9,358.65
9,358.65
9,358.65
9,241.79
9,124.92
COLOR
QTR PAGE COST
(GROSS)
$20,496.15
20,203.52
19,911.20
19,618.56
19,384.52
19,150.79
19,033.61
18,799.88
18,682.70
18,565.83
18,448.65
18,448.65
18,448.65
18,331.79
18,214.92
* Rates listed apply ONLY to Section A Center Spreads. Please contact your WSJ sales representative for gutter-bleed spread rates in other sections.
2016 | GENERAL ADVERTISING RATE CARD | 20
MATERIAL SPECIFICATIONS
STANDARD ADVERTISING UNITS
WSJ offers Standard Advertising Units, making
campaign planning and production efficient.
Non-Standard Advertising Units will be charged a 10% premium on
the cost of the
black & white space.
For sizes and additional information on Standard Advertising Units, please visit wsjmediakit.com or ask
your sales representative for the latest
Advertising Planning Guide.
SPECIAL ADVERTISING UNITS
WSJ also offers more than 20 innovative Special
Advertising Units to allow advertisers to create a deeper affinity
with our page makeup.
Available national only.
For more information on Special Advertising Units, please visit
wsjmediakit.com or ask your sales representative for the latest
Advertising Units Guide.
MEASUREMENTS
Advertisements are measured in column inches.
See page 22 for standard page makeup information for The Wall Street Journal - U.S., Europe
and Asia editions.
2016 | GENERAL ADVERTISING RATE CARD | 21
MATERIAL SPECIFICATIONS
PAGE MAKEUP
The Wall Street Journal – U.S., Europe and Asia
■■
■■
■■
■■
DEPTH OF COLUMN | 21 inches (53.24 cm); 6 columns to a page
FULL PAGE | 126 column inches (6 columns x 21 inches)
PRINTED AD PAGE SIZE | 21.00 (depth) x 10.87 (width); 6 columns
PRINTED GUTTER BLEED SIZE | 21.00 (depth) x 22.86 (width); 12 columns; no trim area
SINGLE-PAGE UNITS
WIDTH
MINIMUM DEPTH
COLUMNS
INCHES
CENTIMETERS
INCHES
CENTIMETERS
1
2
3
4
5
6
1.68
3.52
5.35
7.19
9.02
10.87
4.267
8.941
13.589
18.263
22.911
27.605
1.00
2.00
6.00
8.00
9.00
10.50
2.540
5.080
15.240
20.320
22.860
26.670
BLEED UNITS
WIDTH
MINIMUM DEPTH
COLUMNS
INCHES
CENTIMETERS
INCHES
CENTIMETERS
8
10
12
15.52
19.19
22.86
39.421
48.743
58.065
15.75
12.71
10.50
40.005
32.290
26.670
NOTES
■■
■■
■■
Advertisements exceeding 18 inches in depth must occupy and be charged as full columns
(21 inches).
Non-standard units can be placed at quarter-inch depth increments above minimum depth and
will carry a 10% premium.
Measurements for advertisements running on the front cover
of each section differ. All cover
units are listed in the Advertising Units Guide on wsjmediakit.com.
Bannered Sections Makeup
■■
■■
■■
All bannered sections are available in the standard sizes of:
1 column (1.68) x 2.5
1 column (1.68) x 5
2 columns (3.52) x 2.5
2 columns (3.52) x 5
Leisure travel and meeting sites are also available in display format; minimum ad size is 1 column x 1.
For larger sizes, call 800.648.4778.
2016 | GENERAL ADVERTISING RATE CARD | 22
MATERIAL SPECIFICATIONS
FOUR-COLOR ADS – DIGITAL MATERIAL REQUIREMENTS
Digital material required: PDF/X-1a:2001. Film is
not accepted.
■■
■■
■■
■■
■■
TYPE FONTS | Include all screen and printer fonts with digital files.
Try to avoid using style attributes offered in application toolbars.
Use actual typefaces for best results. No Multiple Master (MM) fonts
of any kind.
GRAPHICS | Images should be 200 dpi.
PROOFS | Provide proofs for digital ads. Digital hardcopy newspaper
proofs are acceptable. If there is no proof exchanged, the agency
accepts the responsibility for the final print outcome.
SCREEN RULING | Dow Jones outputs at 100 lines per inch.
DOT GAIN | For best print results, compensate for 35% dot gain
(tone value increase) in the midtone dot at 100-line screen.
The Wall Street Journal does not run spot-color inks. All files containing spot color or Pantone elements must be
converted to a CMYK ink mix. Not all Pantone colors are able to be matched with CMYK inks.
Dot Size Requirements for 100-Line Screen
The following dot-size requirements compensate for newsprint dot gain (TVI):
COLOR
NON-DETAIL WHITES
HIGHLIGHTS
QUARTERTONE
MIDTONE
SHADOW
Cyan
0%
5%
20%
36%
60%
Magenta
0
2
14
28
50
Yellow
0
2
14
28
50
Black
0
0
0
10
80
Other Color Quality Reminders:
■■
■■
■■
■■
■■
MAXIMUM COLOR DENSITY | 220%
For optimum results use Gray Component Replacement (GCR) when preparing files. SNAP ICC
newspaper profile is available at wsjmediakit.com, or contact the local ad services bureau.
MAXIMUM FOUR-COLOR BLACK | 90% Black, 40% Cyan, 20% Magenta,
20% Yellow
TEXT & GRAPHICS | Type should only be surprinted in areas having
tint values of 30% or less. Multi-Colored type and type reversed out of two or more colors should
not be smaller
than 14 point and should be reversed out of areas having at least
70% tone value in Black, Magenta or Cyan. Remove all colors under reverse to avoid registration
problems.
UNSHARP MASKING | Higher levels of unsharp masking should be applied to newspaper advertising
where the subject matter permits.
TRANSPARENCIES | Use of transparencies in original files should be avoided due to unpredictable
results that create image artifacts when flattened prior to publication. All transparencies must be
flattened prior to original file submission.
2016 | GENERAL ADVERTISING RATE CARD | 23
MATERIAL SPECIFICATIONS
BLACK & WHITE ADS – DIGITAL MATERIAL REQUIREMENTS
Digital material required: PDF/X-1a:2001
Embed all fonts.
Screen Ruling
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■■
■■
■■
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Dow Jones outputs at 100 lines per inch. Round
dots preferred.
Expected dot gain is 35% at the midtone dot. The preferences file
should reflect this amount of gain at the scan or adjusted from
within photoediting software such as Photoshop.
Required format for black & white graphics is grayscale (@200 dpi)
or black & white bitmap
(@1016 dpi).
Fine lines and serifs should not be less than .006 inch in thickness.
We recommend that all solid reverses be a maximum of 85% black.
Halftones | Recommended Aim Points:
Specular/non-detail whites 0%
Minimum highlight dot 3%
Quartertone dot 16%
Midtone dot 32%
Shadow dot 80%
Note: No color formats accepted for black & white; no Multiple Master (MM) fonts of any kind.
2016 | GENERAL ADVERTISING RATE CARD | 24
MATERIAL SPECIFICATIONS
MATERIAL SUBMISSION
Black & White Materials
■■
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Via Internet: https://epic.dowjones.com
Adsend (1.800.823.7363); code for WSJ is TXDWA
Color Materials
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Preferred Method: via Internet at https://epic.dowjones.com
Color match proof to:
Dow Jones & Company
Advertising Services
4300 North Rt 1, Building 5,
3rd Floor
Monmouth Junction, NJ 08852
AP Adsend color transmission permitted only for files prepared with
WSJ preferences and specifications.
Split-Copy Material
All split copy must be supplied as a separate graphics file. The Wall Street Journal will not separate galleys of ads
that have been submitted as one file. Each separate ad must be a separate layout document file.
Pubset Revisions to Material
The Wall Street Journal is only responsible for the accuracy of pubset
type that has been proofed and approved for release by the advertiser
or agency.
PDF Preparation
Print-ready PDF files should be prepared by saving native files to Postscript, then distilling the file using
recommended Dow Jones settings available at wsjmediakit.com or by calling the local Wall Street Journal service
bureau.
Creating PDF files directly from programs such as Adobe PDFWriter, Adobe InDesign, Adobe Illustrator, Adobe
Photoshop or from Mac OSX
is not recommended for print-ready files.
File Compression
Large digital files may be compressed to accelerate file transmission.
Platforms
Material may be submitted on either Mac OS or Microsoft Windows
platforms. Mac OS is preferred.
Tearsheets
Advertisers requesting tearsheets can access them at
https://etearsheet.dowjones.com. Please contact your Advertising
Services bureau for a password and for any additional information.
2016 | GENERAL ADVERTISING RATE CARD | 25
MATERIAL SPECIFICATIONS
New York: 212.597.5858
London: 44.020.3426.1149
Hong Kong: 852.2831.2556
2016 | GENERAL ADVERTISING RATE CARD | 26
MATERIAL SPECIFICATIONS
ORDER/MATERIAL DEADLINES: Black & White Daily
North American Editions
ISSUE DAY
INSERTION ORDERS
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Thursday
Friday
Monday
Tuesday
Wednesday
(See chart on next page)
MATERIAL DEADLINE
5:00 p.m.
5:00 p.m.
5:00 p.m.
5:00 p.m.
5:00 p.m.
Thursday
Friday
Monday
Tuesday
Wednesday
5:00 p.m.
5:00 p.m.
5:00 p.m.
5:00 p.m.
5:00 p.m.
All times are listed in Eastern Time.
Black & white Split-Copy orders are due at noon and materials are due at 5:00 p.m. two days in advance of issue.
Global Edition
ISSUE DAY
INSERTION ORDERS
Monday
Tuesday
Wednesday
Thursday
Friday
Wednesday
Thursday
Friday
Monday
Tuesday
MATERIAL DEADLINE
5:00 p.m.
5:00 p.m.
5:00 p.m.
5:00 p.m.
5:00 p.m.
Thursday
Friday
Monday
Tuesday
Wednesday
12:00 noon.
12:00 noon.
12:00 noon.
12:00 noon.
12:00 noon.
Four-Color | Monday-Friday
INSERTION ORDERS: May be required 4 weeks prior to deadline to secure reservations but do not become noncancelable until 1 week prior
to insertion. Ads cancelled within 1 week of publication date can be billed for space and run at a later date.
MATERIALS: 5 business days prior to insertion for proof; 4 business days prior without proof. Proofs are
available upon advertiser request.
MATERIALS FOR ASIA AND EUROPE EDITIONS OF THE WALL STREET JOURNAL:
10 business days prior to
insertion for proof; 7 business days prior without proof. Proofs are available upon advertiser request.
Arena | Friday
INSERTION ORDERS: Thursday of week prior to Friday issue (8 days).
MATERIALS: Monday prior to Friday issue.
WSJ Weekend
Black & White
SECTION
Section A
Business & Finance
INSERTION ORDERS
Thursday prior to issue
Thursday prior to issue
MATERIAL DEADLINE
Thursday prior to issue
Thursday prior to issue
Review
Thursday of week prior
to issue
Monday prior to issue
Off Duty
Thursday of week prior
to issue
Monday prior to issue
2016 | GENERAL ADVERTISING RATE CARD | 27
MATERIAL SPECIFICATIONS
THE WALL STREET JOURNAL AMERICAS
Full-Page Makeup
Argentina
Brazil
Chile
Colombia
Costa Rica
Dominican Republic
El Salvador
Honduras
Mexico Combo:
Guadalajara,
Mexico City & Monterrey
Panama
INCHES
11.87 x 20.46
11.69 x 20.47
11.38 x 21.18
11.18 x 21.26
10.46 x 15.13
11.50 x 20.00
10.25 x 13.00
10.25 x 13.00
CENTIMETERS
30.16 x 51.96
29.70 x 52.00
28.90 x 53.80
28.40 x 54.00
26.56 x 38.43
29.21 x 50.80
26.04 x 33.02
26.04 x 33.02
11.57 x 20.86
29.40 x 53.00
10.82 x 20.50
27.52 x 52.07
For current material specifications and submission instructions for
The Wall Street Journal Americas,
please call 212.597.6043.
2016 | GENERAL ADVERTISING RATE CARD | 28
CONTRACT PRINTING
CONTRACT AND COPY REGULATIONS
Dow Jones & Company engages the services of contract printers in most areas of distribution to print
The Wall Street Journal and other products. Outsourced printing provides readers with more timely news
content and more efficient delivery service.
Caused by format variations in printing equipment, the image size of the product will be altered to fit when
necessary, which can result in reduction and/or distortion to the product images. Some contract printers might
not be able to produce all required pages in process color. Although we make every effort to ensure that quality
reproduction processes are preserved, we cannot guarantee ad sizes or colors will be exact. Color pricing is set
to reflect up to a 6% missed color variance. Advertisers will not be entitled to compensation due to size and color
constraints beyond Dow Jones control. Please be assured that the content and message of all ads would not
be affected.
2016 | GENERAL ADVERTISING RATE CARD | 29
TERMS AND CONDITIONS
GENERAL RATE POLICY
Contract and Copy Regulations
All rates are subject to change. The publisher will not be bound by any conditions, printed or otherwise, appearing
on any order blank, insertion order or contract when they conflict with the terms and conditions of this rate card,
or any amendment hereof.
Contract advertisers are those who (i) have placed a yearly order by The Wall Street Journal Advertising Order
Form or recognized advertising agency contract, accepted by the publisher and (ii) insert and pay for space in
accordance with one of the revenue or frequency rates specified in the current rate card. All other advertisers are
non-contract advertisers.
To earn revenue or frequency rates, a signed contract or order must be received and accepted by the publisher
within six months of first insertion and advertising must be inserted within one year from the effective date of
such contract or order.
If an advertising contract or order is exceeded or not fulfilled in any edition, the rate charged will be adjusted within
90 days after the termination of the contract period to the rate earned in that edition/region. Nonpayment of
invoices may result in the termination of an advertising contract and a corresponding adjustment in the rate(s)
charged.
The publisher reserves the right, at any time and for any reason, to decline any advertising copy and to cease
further publication of any advertising.
Only publication of an advertisement shall constitute acceptance of the advertiser’s order. The publisher shall in no
event be liable for failure to publish advertising when specified by the advertiser, provided that, if no advertising is
published, any charges therefor received by the publisher shall be refunded.
Advertising agencies are responsible for payment of all advertising ordered on behalf of their clients, but the
publisher reserves the right to hold the agency and the advertiser jointly and severally liable for all such payments.
The publisher reserves the right to revise, on notice of 30 days, any rates, terms and conditions of this rate card
applicable to contract advertisers. Revisions affecting non-contract advertising may be made without notice. All
advertisements are accepted for publication entirely upon the representation that the agency and/or advertiser are
properly authorized to publish the entire contents and subject matter thereof.
It is understood that, in consideration of the publication of advertising, the advertiser and/or agency will fully
hold harmless and fully indemnify the publisher from and against any and all claims, demands, suits, actions,
proceedings, recoveries or expenses of any nature whatsoever, including reasonable fees of counsel selected by
the publisher, arising directly or indirectly from the publication of any advertisement (including, but not limited to,
claims of infringement of copyright or trademark or claims of libel or invasion of privacy) or based upon or arising
out of any matter or thing contained in any advertisement.
The advertiser/agency acknowledges and agrees that any advertisement submitted may be included in an electronic
database of published pages.
Advertisers and agencies accept responsibility for communicating any restrictions on advertising content that
prohibit the use of material beyond the ordered area of coverage or on future unordered dates for layout purposes.
Advertisers and agencies further agree to indemnify Dow Jones against any claims, including without limitation
copyright claims, arising from such prohibited use should the advertiser fail to disclose such restriction.
Commission and Payment Terms
Advertising agencies recognized by the publisher receive a commission of 15% of gross. If advertiser/agency is
credit-approved, advertiser/agency agrees to remit payment for advertising in accordance with the terms and
conditions stated on the invoice.
Agency discount applies to color charges.
No other commissions or discounts apply.
Credit Terms
Payments for all advertising run on credit will be invoiced weekly or monthly (as mutually agreed) for ads run during
that period, and invoices shall be payable within 30 days after the date thereof, unless otherwise mutually agreed in
writing by the parties. Credit may be suspended without advance notice for accounts with delinquent balances.
2016 | GENERAL ADVERTISING RATE CARD | 30
WORLDWIDE ADVERTISING SALES OFFICES
U.S. INTERNATIONAL
ASIA
EUROPE
Chicago
Beijing
London
One South Wacker Drive
Suite 2100
Chicago, IL 60606
Tel: 312.750.4022
Fax: 312.750.4009
Suite 302
Raffles City Beijing Office Tower.
No. 1 Dongzhimen South Street,
Dongcheng District,
Beijing 100007, P.R. China
Tel: 86.10.8400.7788
The News Building
1 London Bridge Street
London, SE1 9GF
United Kingdom
Tel: 44.203.426.1115
New York
1211 Avenue of the Americas
9th Floor
New York, NY 10036
Tel: 212.597.5680
Fax: 212.597.5633
San Francisco
201 California Street
Suite 1000
San Francisco, CA 94111
Tel: 415.765.6131
Fax: 415.398.0929
SOUTH AMERICA
São Paulo
Av. Paulista 854
13 Andar, cj133
São Paulo, SP 01310-100
Brazil
Tel.: 55.11.3544.7078
Hong Kong
25/F, Central Plaza
18 Harbour Road
Wanchai
Hong Kong
Tel: 852.2.566.2781
Seoul
2001 Sungjee Heights 1
702-13 Yeoksam-Dong
Kangnam-Gu
Seoul 135 917
Korea
Tel: 852.2.566.2781
Shanghai
Suite FGH, Times Square, 27F
500 Zhangyang Road
Pudong New Area
Shanghai 200122, PRC
China
Tel: 86.21.5836.8228 ext. 304
Paris
Dow Jones International, Ltd.
56 A rue du Faubourg Saint Honoŕe
7th Floor
75008 Paris
France
Tel: 33.1.40.17.17.01
Fax: 33.1.40.17.17.02
MIDDLE EAST & AFRICA
Dubai
Office 314
Building 5
Dubai Media City
PO Box 502585
Dubai
U.A.E.
Tel.: 971.4.446.1670
Singapore
10 Anson Road
#32-08 International Plaza
Singapore 079903
Tel: 65.6415.4300
2016 | GENERAL ADVERTISING RATE CARD | 31
WORLDWIDE ADVERTISING SALES OFFICES
UNITED STATES
Atlanta
Los Angeles
1201 West Peachtree Street
Suite 2550
Atlanta, GA 30309
Tel: 404.865.4365
Fax: 404.865.4339
407 North Maple Drive
Suite 104
Beverly Hills, CA 90210
Tel: 424.204.4838
Fax: 424.204.4875
Boston
Miami
53 State Street
12th Floor
Boston, MA 02109
Tel: 617.654.6748
Fax: 617.654.6733
2121 Ponce de Leon Boulevard
Suite 1020
Coral Gables, FL 33124
Tel: 646.241.5558
Chicago
One South Wacker Drive
Suite 1700
Chicago, IL 60606
Tel: (312) 750-4015
Fax: (312) 750-4009
Dallas
2515 McKinney Avenue
Suite 850
Dallas, TX 75201
Tel: 214.951.7140
Fax: 214.951.7149
Detroit
2000 Town Center Drive
Suite 750
Southfield, MI 48075
Tel: 248.204.5522
Fax: 248.204.5523
New York
1211 Avenue of the Americas
9th Floor
New York, NY 10036
Tel: 212.597.5680
Fax: 212.597.5888
San Francisco
201 California Street
Suite 1000
San Francisco, CA 94111
Tel: 415.765.6131
Fax: 415.398.0929
Washington D.C.
1025 Connecticut Ave. NW
8th Floor
Washington D.C. 20036
Tel: 202.828.3390
Fax: 646.219.0808
2016 | GENERAL ADVERTISING RATE CARD | 32