Marian L. Dezelan Chief Marketing Officer, North Shore-LIJ Health System

Transcription

Marian L. Dezelan Chief Marketing Officer, North Shore-LIJ Health System
Marian L. Dezelan
Chief Marketing Officer,
North Shore-LIJ Health System
As a member of the organization’s leadership team, Ms. Dezelan is responsible
for developing and advancing North Shore-LIJ’s brand and customer engagement
strategies, with direct oversight of digital marketing, advertising, marketing
intelligence and customer relationship management.
Previously, Ms. Dezelan was vice president of marketing communications at University of Pittsburgh
Medical Center (UPMC) where she led system-wide branding as well as marketing initiatives in support
of UPMC’s regional, national and international businesses. Prior to entering healthcare, Ms. Dezelan
held marketing leadership positions at FedEx and Straightline, a start-up supply chain management
company. She also spent a dozen years in the financial services industry with both The PNC Financial
Services Group and BNY Mellon.
Ms. Dezelan is on the board of directors of the Healthcare Public Relations and Marketing Society of
New York and recently served as a judge for the North American Effie Awards.
Ms. Dezelan has a bachelor’s degree in finance and a master’s degree in marketing and finance,
both from Duquesne University, Pittsburgh.