5 - Greenwave Systems



5 - Greenwave Systems
Greenwave Systems: Helping you make all
the right Connections™
The Navigator for Enterprise Solutions
DECEMBER 8 - 2014
50 Most Promising Internet of Things Companies-2014
ith the increasing number of inter-connected
and internet connected devices, the networking
space today is going far beyond the traditional
human-to-machine communications. The everyday
consumer objects are turning into communication end
points for a well connected world—the trend fondly
called as Internet of Things (IoT). Now, with the help of a
multitude of internet connected sensors, a retailer knows
when to replenish the stocks in their vending machines
and a driver can select the shortest route for travel,
based on the information about the traffic delays–No
wonder, IoT is increasingly integrating into our society
and supporting our daily life.
The spectrum of IoT probably spans more areas than
the existing technologies of today—including multiple
research areas like Body Area networks, Device-toDevice communication networks, Home Area networks,
Unmanned Aerial Vehicle networks, and Satellite
networks. The development of device sensors and
wireless networking technologies like Wi-Fi, Bluetooth,
3G and 4G, is giving the momentum required by the IoT.
With a scenario set like this, the future of IoT might be
closer than we think. Smart homes are just the beginning
of this. But going forward, IoT will be a lot more than
just connected refrigerators or coffee makers. Sensor
technology will enable computers to observe, identify and
Greenwave systems
recognized by
understand the world, without the limitations of humanentered data. New technologies like artificial intelligence
and machine learning will result in exciting new range
of connected devices in the times to come. IoT is surely
taking the world beyond standalone devices, into a new
era where everything is connected.
This entire spectrum of IoT offers significant
opportunities for technology providers. Integration of
new technologies, marketing and sales support for small
customers and ecosystem presence, are the attributes
that define a successful IoT technology provider. For
the semiconductor and electronics hardware vendors,
it can be a high-volume, low-dollar market. To drive
the revenue growth from the vast IoT ecosystem,
the vendors must enhance their embedded software
and middleware capabilities or partner with software
component suppliers.
In this edition of CIO Review, we bring to you “50
Most Promising Internet of Things Companies 2014”,
featuring the best vendors and consultants providing
technologies and services related to Internet of Things.
A distinguished panel comprising of CEOs, CIOs,
CTOs, analysts including CIO Review editorial board
has decided the top companies that are at the forefront
of tackling challenges in the Internet of Things market in
the US.
Greenwave systems
A leading IoT software
and services company
whose Greenwave360°
solution makes it easy
for brands to quickly
breakthrough managed
magazine as
Key Person:
An annual listing of companies that are in the forefront of tackling
challenges in the Internet of Things space.
Pradeep Shankar
Martin Manniche,
Founder & CEO
he Internet of Things (IoT)
has been a revelation. It has
given rise to smarter, more agile
methods for helping businesses create
new ways to connect to customers, and
drive revenue opportunities through
product innovation. Based in Irvine,
CA, Greenwave Systems is positioned
as an early leader in IoT with its ability
to enable category-leading brands to
produce world-class IoT products and
services efficiently and at scale. The
company’s disruptive engagement model
and services platform resolves the difficult
challenges of providing these managed
services as a repeatable and profitable
business model.
Martin Manniche, who serves as the
Chairman and CEO, also founded the
company in 2008. Under his leadership,
Greenwave has become one of the leading
IoT platform providers for numerous
organizations from varying industries.
On explaining the secret behind the
company’s success, Martin delineates,
“Our technology is disruptive and it is
supported by over 40 patents that have
helped to roll out millions of devices to
Our technology is
disruptive and it is
supported by over
40 patents that have
helped to roll out
millions of devices
to the field
the field.” He further adds,
“The Company leverages a
very disruptive business process
supported by a seasoned team
with deep domain experience in
networking, software as a service
and consumer electronics.”
Synopsis of a
Engagement Model
Greenwave believes success in
IoT requires a fresh approach
that is customized to a
company’s specific product
strategy and business goals.
With that in mind, the company
pioneered its disruptive 360°
engagement model to align the
customer’s business strategy
through numerous business
and technical assessments.
The result is a service delivery
process improved by faster time
to market, decreased operating
expenses and enhanced service
levels and customer retention.
Greenwave’s Axon services
platform is the technology
for enabling network-based
services, and is already deployed
in over three million devices. The
platform cuts across a variety
of applications such as home
automation, video enablement
and connected lighting to
name a few. Customers have
the advantage of running their
frameworks that they developed
on the platform itself.
Ultimately what customers
gain is device-powered realtime data that can be used to
Martin Manniche,
Chairman & CEO
create highly targeted revenuegenerating business models.
Greenwave has primarily
maintained its focus on
telcos, consumer electronics
Verizon, DIRECTV, E.ON
and TCP are some of the
leading brands that have had
fruitful engagements with the
firm’s offerings.
Getting Ready for the Future
2015 will be an exciting year
for Greenwave as it accelerates
its global leadership with
additional staff to support new
business, and increased revenue
and profitability for the long
The biggest challenge
Greenwave sees in coming
years is ensuring the quality
of their software platform
remains world-class as demand
within the IoT landscape
escalates, and addressing key
issues such as security and data
privacy to strengthen consumer
confidence in IoT.
December 2014
December 2014
December 2014