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Deborah Greaves
Partner, Ezra Brutzkus Gubner LLP
Deborah provides advisory and legal services for clients in the fashion and consumer
goods industries. Her key practice areas include intellectual property, brand enforcement,
corporate creation and governance (public/private, domestic/international), regulatory
compliance, government affairs, business transactions (licenses, leases, manufacturing
agreements, consulting agreements, etc.), employment, retail and wholesale operations,
internal investigations and litigation.
From 2007 – 2013, she served as Secretary & General Counsel of True Religion Apparel, Inc.,
a company that traded on NASDAQ, creating and building its legal department, including its
highly lauded brand enforcement program. Prior to working at True Religion Apparel, Inc.,
Ms. Greaves held positions as V.P., Secretary & General Counsel of Blue Holdings, Inc. and
Azteca Production International, Inc., respectively.
Prior to joining Ezra Brutzkus Gubner, she founded Label Law, Inc., which continues to
operate under the EBG umbrella, and provides legal and brand enforcement services for
consumer products companies, with a specialty in textiles and fashion.
Ms. Greaves is a frequent guest speaker on IP matters and pens the “Counterfeit Corner”
column in “New Matter”, the quarterly publication of the California State Bar Intellectual
Property Section. In 2010 and 2013 she was short listed as “Corporate Counsel of the Year”
by the Los Angeles Business Journal. In 2011, Ms. Greaves received the International Law
Office Global Counsel of the Year Award for Intellectual Property. In fall 2013, Ms. Greaves
helped to launch Loyola Law School’s Fashion Law Program and serves as an adjunct
professor. Ms. Greaves is an advocate for children’s rights and serves on the Board of
Directors of CASA (Court Appointed Special Advocates), Los Angeles Chapter.
In 2012, Deborah
Greaves received the
Daily Journal Award as
one of “California’s Top
20 In-House Counsel.” In
2013, she was shortlisted
by Chambers USA
“Women in Law” for her
outstanding contribution
to mentoring and also
by the World Trademark
Review (WTR) in its
Industry Award for
“Fashion, Cosmetics &
Luxury Goods Team of
the Year.”
Areas of Expertise
•
•
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•
Corporate (e.g. Bylaws/LLC Operating Agreements)
Real Estate (e.g. Retail Leases)
Intellectual Property (e.g. TM Prosecution, Global IP Strategy and Enforcement Programs)
Transactions (e.g. Licenses, Distribution Agreements, Manufacturing Agreements, Model Agreements,
Showroom Agreements, Consulting Agreements and Designer Agreements)
• Employment (e.g. Employee Handbooks, etc., NDA’s, Employment Agreements and
Responses to Administrative Petitions)
• Compliance
• Litigation
Representative Matters
• Representing apparel brand owner in strategic global trademark registration and enforcement of
multiple intellectual properties.
• Representing start-up apparel company in IP strategy and registration, corporate formation
and governance, license agreements and employment related agreements.
• Representing several sports related entities in trademark registration and enforcement strategy
and commercial transactions.
Key Affiliations and Roles
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•
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International Anti-Counterfeiting Coalition (IACC) (Board of Directors).
International Trademark Association (INTA) North American Committee Against Counterfeiting (Member)
International Trademark Association (INTA) Public Education and Awareness Task Force (Member)
International AntiCounterfeiting Coalition (IACC) China Task Force (Chair)
International AntiCounterfeiting Coalition (IACC) Public Education
and Awareness Task Force (Co-Chair)
818-827-9192
[email protected]
www.ebg-law.com