Media Kit - Erin Radio 88.1

Media Kit
115 Main Street, Erin, ON N0B 1T0
(519) 833-9300
www.erinradio.org
INTRODUCTION
Erin Radio 88.1 is a “locally-focused” radio station for the Town of
Erin and Headwaters area. The station delivers local programming
information including Local and Regional News, Weather and Sports
and plenty of interaction with our community. Erin Radio 88.1 is
active online at www.erinradio.org. Our site will offer daily news
headlines, event listings, promotions and 24/7 audio streaming.
The station’s daily Music Mix is a blend of Adult Contemporary
music, favorites of yesterday and today geared to a 25 to 54 target
audience. The tempo is up- beat and consists of music that makes you
feel good. Weekday evenings and over the weekend, we offer
specialty programs covering different styles of music, as well as,
topical information programs relevant to the residents living and
working in the area.
Erin Radio is owned and operated by Erin Community Radio Inc.
COMMUNITY INFORMATION
Local News - ensuring that the people are kept informed on
what is happening in our community, is of key importance to
us. Relaying the urgency of the moment, is when radio steps
up and serves the community best. Our news crew will cover
the stories that people are talking about. Erin Radio 88.1 will
broadcast local news every half hour Monday to Friday from
6 to 9 AM, and on the hour daily until 6 PM.
Weather Reports, Winter Road Reports and Cottage Country
Traffic Reports – Canadians LOVE the weather. We deliver
weather often with accurate forecasts. During winter, as well
as, the busy summer months, we focus on what’s important
to you when you’re on the road. Will it be a great day to
play some golf, or shop at the local markets?
Local Coverage – This is an opportunity to ensure that the
local issues get covered. Things important to you such as
local government, the chamber of commerce, the BIA, the
many not for profit organizations, and community
associations who get represented on the radio station.
Community – We are a voice for the community. Events and
activities that are of interest are communicated and marketed
on the station so that your organizations goals and objectives
can be achieved. We celebrate life in the Town of Erin and
the Headwaters area!
SPONSORSHIP
Radio is a personal medium. Listeners wake up with their station,
listen to their station when they are alone and frequently go to
bed with their favorite radio station.
No other medium offers this level of brand equity. Sponsorships
allow for brands to become an integrated part of a listener’s daily
routine. Positioning value, along with continuous brand
frequency and endorsement creates a Top of Mind Awareness
association for our listeners.
We believe sponsorship is much more than a brand awareness
vehicle or a one off promotional event. Sponsorships with Erin
Radio 88.1 become a commercial partnership between two
companies and their brands. It is essential that we create a
marketing environment, in order that your campaign is
successful. In addition to the over the air radio message we will
support your activities online with erinradio.org.
ADVERTISING
Today’s consumer is exposed to thousands of commercial
messages a day. This combined with the increased demands on
consumer time and more media options makes it very
challenging for advertisers to cut through clutter and motivate
consumer’s to interact with their brand and respond to an
advertising call to action. Reaching customer prospects at the
right time, in the right place becomes an important consideration
as is frequency with which the prospect is exposed to a
commercial message.
Newspaper Internet TV Radio
Based on Monday to Friday Media Exposure, radio outperforms
television, reaching 71 % of adults 25 to 54 in
Wellington/Dufferin County. It is important to note radio’s
advantages including cost, efficiency, flexibility, target ability,
and most important portability.
Source: RMB Fall 11
LIFESTYLE SELECTION
Adults 25 to 54 are an active group. They participate in lots of
different activities….
They enjoy many local outings….
oy the towns parks and gardens
They enjoy concerts….
local concerts
Radio is clearly a medium that provides what every advertiser
wants; the right audience, cost effectiveness, value add and ROI.
Thinking about radio for your media plan, means greater brand
awareness and a better bottom line. Listeners are already
listening to radio for information and music, when they hear
great creative ads directed personally to them, it will work the
way the best advertising always does… it will connect, engage
and deliver to the community.
To start your Advertising Campaign, contact:
[email protected]